Episode 02: Why Trying to Do Everything Solo Will Kill Your Startup

What's going on, everyone? Welcome back to the Logan Masker in the show. I'm your host, Logan Masker, and today we're diving into a major milestone that every single young entrepreneur heads and also one that breaks a lot of businesses before they even get off the ground. We're talking about building your first team. Now look, when you're starting out, especially as a young founder, overhead is the enemy, cash flow is tight, every dollar matters, and you want to keep your expenses as close to zero as humanly possible. But here's the reality. You can't scale a business completely by yourself. There's a limit to how many hours you can actually put in, and at certain point trying to do everything solo actually holds your business back. So how do you grow is a question when you don't have a massive budget to throw at salaries. You find hungry people who are looking to build their portfolios, gain real-world experience, get required volunteer hours, and contribute to admission they actually believe in. You want to find people out there right now, students, creators, some professionals who want an opportunity to prove themselves. Your job as a leader is to find those people, align them with your culture, and never compromise on your core values. But before we even talk about bringing on staff to handle operations, we have to talk about some even more foundational, getting wise guidance. You can't do this on your own. As a teenage founder, ego or pride will kill your company faster than bad cash flow. You need people around you who've been around the block before, who've built things, made mistakes, and lived to tell about it. Proverbs 11, 14 says, "Where there's no guidance, a people falls, but in abundance of counselors there is safety." Think about that. You need an advisory board, a group of mentors or seasoned entrepreneurs who can keep you accountable. You need people who care about you enough to call you out when you're making bad calls, or steer the company off course, or letting your lives spot to get the best of you. Surrounding yourself with counselors isn't a sign of weakness. It's your safety net, and your greatest cheat code for growth. Once you have that wise counsel in your ear, you have to look at your daily execution. As a founder, your time is your most valuable asset. That means you need to double down on what you've actually mastered. What's the one thing that you do best that moves the needle for your company? Spend your energy right there. And for everything else, you need to learn how to delegate. I'll be completely honest with you guys. I suck at social media. It's just not my strength. Ryan Captions, staying on top of all the latest trends, scheduling posts every single day. If I forced myself to handle all that, the social media would be subpar, and my core business tasks would suffer because my energy is being drained by something I'm bad at. So instead of fighting through my weaknesses, I delegate them to someone who has actually mastered that skill set. They bring their creativity and passion to the table using their mastery to scale our brand way faster than I ever could on my own. Know what you're good at, admit what you're bad at or not so great at, and bring in people who fill those gaps. So if you're looking to bring on your first volunteer team members, where should you start? In my opinion, there's two key roles that give you the highest return. The first is a growth in operations lead. This is the person in the trenches doing deep research for you. Looking at market opportunities, digging up sales leads, and finding where to market your product or your business. And having someone take over operational research, freeze up a lot of time for you as a CEO to focus on high level strategy and things like closing deals. And the second is a social media manager. Like I mentioned, consistent content takes constant attention, but as a founder, you have bigger high impact decisions to make than deciding what hashtags used today. And so a dedicated social media manager keeps your brand active and engage without pulling you away from the high priority decisions. Now, once you bring those people on, how you actually lead them because managing a team, especially volunteer team requires real structure. First, establish straightforward communication, set up a regular rhythm, whether that's a weekly check-in or structured quarterly meeting. So everyone actually interacts, talks about goals, and stays aligned as a unit. Second, remember that this business, it's your quote-unquote baby. You have to set clear expectations and hold people accountable. If someone on your team is underperforming or missing deadlines, you can't just ignore it. Craig Rochelle on his podcast said something that stuck with me forever. He said clarity is kindness. Avoiding a tough conversation or letting low effort slide isn't being nice. It's actually damaging to your business and to the person that's working for you. Being clear, truthful, and direct is the kind of thing you can do as a leader because it sets clear boundaries and gives people a real chance to grow. Finally, you have to express genuine appreciation. Understand why these volunteers are here in the first place. They're investing their time to build their portfolio, stack volunteer hours, or just gain real-world experience for their resumes. Since they aren't getting a paycheck, their ROI comes with from the value that you pour into them. That's why genuine appreciation isn't a nice gesture. That's how you honor that deal. And since I've shown what gets rewarded gets repeated. But remember, not everyone feels appreciated the same way. You need to ask your team directly. Hey, how do you prefer to be recognized? Do you like a private message and direct feedback, or do you prefer a public shout out on social media or linked in recommendation for your portfolio? Figure out what matters to them and execute on it. When people feel genuinely valued, they don't just stay on your team. They bring their absolute best effort every day. So to wrap it up, build an advisory board of counselors, double down on your strengths, delegate your weaknesses, and lead with clear accountability, and appreciate the people helping you build. That's all for today's episode of The Logan Mask Greenish Show. If this episode brought you value, drop a review, or a like, or follow wherever you're listening. Share with another entrepreneur. I'll catch you guys in the next one.