EP #86- The Future of the Functional Beverage Industry with Craig (Lewie) Lewis and Miles McKirdy, Co-Founders of Flyers Cocktail Co.

[Music] Now fast forward three years, the non-alcoholic category has absolutely blossomed. It's only in its infancy and people can go out, they can socialize, they can be at a bar, but not necessarily don't need touch-drop of alcohol. Welcome back to another episode of Everyday Endorphins, a mental health podcast that discusses the importance of finding joy and happiness in daily living. I'm your host Stella Stuffinopoulos and this week I couldn't be more excited to share my episode with Miles McCurdy in Craig Lewis, otherwise known as Louis, who are the co-founders of Flyers, which is the world's most awarded CBD cocktail company. I was first connected to Miles and Louis earlier this summer through a mutual friend and over the past few months it's been incredible to learn from them about the functional beverage space and the future of this industry. And that's exactly what I wanted to focus on in this episode. Miles and Louis share a little bit about how they got started with Flyers and specifically what sparked their interest in the alcohol alternative space. We also talk about everything that went into crafting the Flyers cocktails from product development to where you can find it in shops near you or online and then we also get into their own personal stories and experiences with health and wellness. Their perspective on what it means to lead a healthy, happy and purposeful life and a weapons Miles and Louis in Dwarfens. Before we get into the episode two quick announcements, firstly we are hosting a live panel discussion. Today the day that this episode is released at SESHAY, which is a non-alcoholic shop in the West Village of New York City. So if you're based in New York we'd love to see you at the event and help bring this conversation to life. It's going to be a really incredible evening featuring a bunch of amazing panelists. So definitely go check that out. The link to RSVP is in my Instagram bio and also linked to this episode and second announcement this episode is sponsored by Incher. Hey Miles, Hank Louis. Thanks so much for coming onto the podcast. Thanks so much for having us. Yeah, wonderful to be back Stella. Really thrilled to get to have this conversation with you guys today on the cannabis curious space and everything that you're doing with flyers. Let's start out kind of the beginning. So the origin story of flyers, which is a non-alcoholic sparkling CBD beverage company. So what inspired the creation of flyers? How did you guys get into the beverage space but specifically in the cannabis and now THC area? We worked on the agency side with some big beverage before COVID. For a few years we helped build out their innovation pipelines and we helped come up with these concepts and bring them to market and inevitably these big beverage would prioritize the commercial viability of the product before prioritizing like a really good quality product that tastes great. So you know, they would start creating liquids and they need to make these liquids for you know a few cents per beverage and we really thought there was actually a bigger opportunity to come up and bring these kind of some of these concepts to life in a much better way and we thought all right if we would have created our own beverage brand what would that look like and this was also about the same time where there was this new cannabis wave and particularly on cannabis and cannabis-knowing technology and that's water soluble technology. So it was typically in previous it was really hard to be able to put you know cannabis oil and water together or some of this technology like some of stuff that we use makes it a lot easier now and it's actually fully water soluble. So we put those two things together and said all right we would have created this concept and this beverage and we can leverage this new technology. This is something that these big beverage players can't play in the space yet legally so they can't enter into the CBD or even THC space unless it goes by or a one of their joint ventures through the cannabis business and so we said all right what about these three concepts from a beverage perspective we know that these you know the cocktail world we want to make sophisticated adult nuanced complex flavors and we know that there's an opportunity for people in the non-alcoholic space to be sipping something over time during these alcohol occasions as opposed to when you go to a bar in your order something you know non-alcoholic and they just say they have you know water use or a coke and that's kind of it so it's wonderful to see this the huge range of options really come out now in the market you know hundreds of hundreds of different brands and they're all kind of leaning into this like adult complex flavors so you know we launched hours about 11 months ago in the market working really closely with Ivy Mix our cheap flavor of the stuff and yeah we're we're scaling and building up so I won't give away too much more but I'll pause there but that was kind of like impetus for building the brand and the product and yeah we're looking forward to releasing some new products in the near future. It's a great point that you bring up around having like a level of sophistication in alcohol alternative drinks like alcohol free cocktails now at the CBD space I've tasted your products I love the Sydney Spritz and I recently had I can't remember the name of it but it has like vanilla oh like maybe it's like a old-fashioned type of drink yeah the Brooklyn gold that's my favorite yeah it's delicious and so there is like definitely like a level of sophistication when you're tasting it from like the taste profile all the way down to the way the the product actually looks and is marketed speaking more to kind of the science behind CBD so I know we previously talked about flyers having this like fast-acting CBD mechanism can either of you share a little bit more about what that is and like what the actual experience is when you're cracking open a can of flyers and drinking it how people are meant to feel when experiencing the product. On the tech side so yeah we use it's a fast acting fast on set and fast offset and so basically you know when it goes it goes into your bloodstream it goes in there we talk a lot of talk about it a six to nine minute efficacy and because it goes into bloodstream it means the bioavailability is higher so more of it goes into your system and as opposed to your system kicking out through metabolism so we use this technology it's water soluble the first sip and the last sip of the beverage is exactly the same it doesn't settle or separate over time and that allows us to achieve this really fast on set experience we're trying to bring it close to this this alcohol style and occasion that's kind of function that we're aiming for. To Louie's point we're not an alcohol alternative so we have to function in a very similar fashion and so and we also we're a business so we can't wait this it would be wonderful to give one person one drink for the entire night and that's set some free but ultimately we want to have people drinking our product as they would with a glass of wine or a beer or any sort of cocktail where you sort of pace yourself out but we know with our efficacy that you can drink one you'll feel it and it will dissipate probably within like that 30 to 40 minute range just like alcohol so if you want to just have one and done you're good to go but if you want to keep layering up you can and I think like with CBD it's fantastic we'll talk about our innovation but THC that's something that gets me super excited as well and that's where it's super important about that efficacy coming in and going relatively quickly when it comes to the actual feeling itself we get a lot of customers saying it takes the edge off it malrows them out but it doesn't make them drowsy and that's like ultimately like we sort of we hear a time and time again it's like having a couple of glasses of red wine where the life is a little bit peachy up like those stresses that were sort of weighing in your shoulders earlier have sort of like dissipated a little bit you can hold your head up a little bit higher and and times are good and that's the one duty of this product it's not only like award winning flavors but furthermore there's a functionality to it that we really admire and appreciate because a lot of people when they drink there's the inebriate they become inebriated they lose that sort of like sense of they might have a sense of confidence that pops off what they might be able to walk up to that guy I'll go at the bar and introduce themselves and our product is a very similar one where there's a functional aspect that makes you feel a lot more comfortable in your own skin right then and there it's like CBD's a wonderful product where it's clinically proven to show like it's anti-inflammatory but it's also anti-exiting and so that taking the edge off you and just making you feel a little bit more comfortable in your own skin like means a whole lot to a lot of people especially when they're out and about socializing yeah absolutely I was actually going to ask a bit more about like the medicinal and rather like health benefits with CBD but also THC you'd mentioned that CBD helps to lower anxiety I didn't even know it was considered an anti-inflammatory which is really interesting but are there any other specific like health benefits around CBD that you guys are focusing on with flyers or shed light on with the company and then in addition to CBD looking at some of those health benefits with THC which I think can be a bit more controversial because it's not until more recently that states are starting to like legalize the use of marijuana but when we look at like the comparison between CBD and THC how do we see like those health benefits show up. I think it would be maybe a little foolhardy and Louis and I'd talk about the health benefits we're medical practitioners in any means but we do know with our product particularly with our CBD product like that it like to decrease anxiety is fantastic and CBD clinically proven to do so we have full spectrum CBD as well which are a lot not to rag on the on the category but a lot of other of our competitors don't necessarily have that. Full spectrum CBD has this wonderful entourage effect where all the cannabinoids work together and ultimately give you a much more rounded effect and so works a little bit faster works a little bit harder ultimately you're going to be feeling a little bit of stress then. anyone who's feeling a little less stressed is always going to be feeling a lot better. So that's where we can sort of lean into it. But I think when it comes to medical advice and particularly with CBD, I'd say consult your doctor, definitely not me. Disclaimer, none of us here are physicians and none of us are doctors. But from a business perspective or like from things that maybe you've read or done research on, I mean, I know in my own personal experience and from researching, like I've seen a lot of stuff come through, the literature just around some like health benefits, mental health benefits to CBD, especially around the anti-anxiety space and finding a way to kind of take the edge off, but in a very controlled environment. Because I think when we talk about like the alcohol space, I've done a few episodes on the sober curious movement and you know examining our relationship to alcohol. And when you take a step back and like look at the cultural piece, there's a lot of abuse happening with alcohol as really like a social lubricant. And I think it's easy to kind of go on like one end or the other end of the spectrum, but it seems like CBD is like this happy medium or middle ground where you're not getting those detrimental effects that you know, in a abuse of alcohol can cause in your body. But you're also finding a way to kind of just like take the edge off, but in a healthier way essentially. Yeah. And one thing that we haven't even touched on is like when you're drinking a product like fly, it's like an alternative product in a social setting where alcohol is typically served. The biggest benefit is like you're not using alcohol can poison the body and ultimately that's why you wake up with a screaming hangover the next morning. Like we proudly say you can drink, you can socialize, you can alleviate with others out that you can, sorry, you can invite with others out there without the consequences of the hangover. And that is like the huge benefit right there. Like one of the pain points and to Louise point before about the inception of the brand, like you go back to New York three years ago before COVID kicked in and you go to a bar and you ask for a non-alcoholic beverage. Your best bet is you're going to get like a very high in sugar mok-towel that's made like on the spot or you're going to get that wonderful diet coke with a wedge of lime and that's just no fun for anyone. Now fast forward three years the non-alcoholic category has absolutely blossomed. It's only in its infancy and people can go out, they can socialize, they can be at a bar, but not necessarily don't need touch a drop of alcohol. The cool thing about the alternative space is that the last ever since prohibition in like I think it's 1932 alcohol has had a monopoly. Like when you go out you either have alcohol as a legal option or a number of recreational drug choices that are all deemed illegal. And we're now starting to see a huge change there but also there's never been the choice to actually explore like non-alcoholic options. And I think that's the best thing, particularly with a very progressive city like New York, you get to see all the biggest models and best brands really starting to flex that alternative muscle. To that point, where do you see the future of the non-alcohol and like alternative beverage space going and also the CBD space as well? Like where do you see that in the next five years? How do you see that evolving? Yeah, we really do see a lot of beautiful brands coming to market that are putting in a lot of effort behind their flavor and the function behind it and really the education which is a really really key element for the category. There was a big movement initially, I think it was originally led by seed lift in the space in the non-alcoholic space and they did a wonderful job of really like shining a light on this as an opportunity for consumers and looking to moderate their alcohol intake. And now there's some brands that are also coming along and putting a lot of effort into communicating the advantages of reducing your alcohol intake but also the functional beverages and that includes the categories like adaptogens, neutropics, there's like mushrooms, there's kind of an oids on CBD and also THC, there's a psychedelic movement that's kind of growing and bubbling up as well. So there's kind of like we see that there's this future of being built where people are all going to be consuming beverages together but you and might be having a non-alcoholic version, I might be having a THC version, someone might be having a psychedelic version and ideally these are all kind of microdose and sessionable but are all in this one social occasion drinking together and we align that experience with like when you go to a restaurant and there was a menu and there used to be a meat menu and there used to be this little vegetarian menu on the side. Now those things are together when you look at a menu, someone might be having seafood, someone's having a vegetarian dish, someone's having meat but we're all there sitting together and we're all consuming this food and it's all together on the one menu. And so we do see a bit of a future like that where there's a lot more options available for people on in those occasions to be able to you know socialize and even or celebrate together and hopefully we have healthy options that don't provide and hang over the next day. I like that. That's very catchy also, healthier options that don't provide a hangover. As you guys were in the earlier like stages I guess of producing the different flavor profiles and launching the flyers products, you worked with an award-winning mixologist to create these different products. First of all that's incredible and obviously it makes sense for why the drinks are so delicious because I love all the different flavors. I think when I had the Sydney Spritz it was the summer so I was really vibing with that when it really fit the ambiance in the July heat in New York City but when you were working with Ivy, how did you guys come together to make certain decisions around you know what flavors you wanted, how many products you wanted to start with when launching? What factors kind of influence those specific decisions? We set out with kind of thinking alright we want to create a product and a range that initially kind of is people from with a wide range of palettes potentially could enjoy and so we ended up we landed on these three different spaces that are all part of the top 10 cocktails in the world and so we have this margarita space and we have the Spritz space and then we have the old fashioned Manhattan, we kind of like whiskey, bourbon space and so with those three we kind of said alright these are really good for different occasions, different types of people, different palettes and that's a really good base for us to start to kind of you know as our first product to launch in the market and we went to Ivy at the very onset of this brand and we said hey Ivy like here's what we're looking at doing like are you interested in coming aboard and helping us out with this and true straight away I was like yep I mean so we went to a bar and kind of with these three concepts spent about eight hours with Ivy at play and she was lighting things on fire and capturing smoke and like giving us smells and taste of things it was just like this mad scientist like working away it was unbelievable to see and we landed with these three gold standard bar versions of the beverages but that was then the where that initiated the commercialization process which is it's easy enough to make these with fresh ingredients that taste delicious in a bar especially by Ivy but then also how do you make a few hundred thousand of these consistently over time that a shelf stable so that initiated 45 rounds of flavor work with Ivy and again she has this really unique ability to articulate the flavors that she's experiencing way beyond our palettes so it got to the point where I like yep we love it it's delicious and then we would do 10 more rounds with Ivy to try and you know get it to a point where she was happy and satisfied and you know that has led to you know we're really glad we spent the time on it because we've submitted now to as many awards as we can you know the San Francisco Spirits Awards in New York national world spirit awards and we're now about 33 awards and when you can now claim we're one of the most awarded CVD or the most awarded CVD brand on the planet and that's all because you know we spent the time and effort working with Ivy to like build out these these flavors and we're actually really excited to think about like what the next flavors are that are coming down the line but we also know that we need to give that the time that it needs because it's it will take it took six months for the first one so I'm sure the next one might also take that look patience is a virtue but clearly it pays off I wouldn't be doing this interview justice though if we didn't talk about both of your personal stories and your perspectives on health and wellness so you're both from Australia which is a place I hopefully we'll get to go visit one day and in my mind the way I it's like the super chill help oriented place in the world and there's so many like cool healthy restaurants that started popping up in New York over the past few years and coffee shops that are all Australian based so clearly there's a huge health and wellness presence from where you guys are from so you want to start with talking a little bit more about how your interests and health and wellness developed over your life and any activities or things that you you did growing up that really like influenced your interest in healthy living. I grew up in a beachside community called Kronola and it's stereotypical to any sort of Sydney side beach town where everyone runs down the Esfondade you're you're wearing speedos more often than you should be and you are always active out and about and really enjoying life for it for it's like just to its fullest ultimately so as a young as a young boy I was like I did every stereotypical sport you could imagine is within Australia so from cricket to rugby played a lot of soccer and I think when it comes to my general health and wellness playing rugby I was always going to the gym and things like that so that's even now into my 30s I'm still carrying through with that grinding it out but I honestly feel when it comes to if I'm physically fit mentally I'm much stronger as well and so I think even coming to a city like New York where it's it's a grind it's arduous you weekends turn into weekdays and there's there's never enough switch I think always being focused on ensuring there's a degree of focus on both mental wellbeing and physical wellbeing has always been a strong point of mind, particularly in New York, because otherwise I think I'd go mentally insane in New York otherwise. So I'm not sure if that's even answered anything Stella, but long short I've managed to maintain the healthy living and lifestyle that I always loved and admired back in Sydney and I've transplanted it over here to New York. Yeah, I mean, I think that's super important because something that I've noticed with myself in terms of like when I fluctuate in and out of periods in my life where I'm more health conscious and perhaps like less health conscious, I strongly attribute it to the environment. So for example, last summer I spent a month and a half in Bali and that was like probably one of the best summers of my life. And you know, all I was doing every day was doing yoga, I was by the beach, very like low stress, like the optimal situation to practice healthy behaviors. And then coming back to New York in the fall, like you mentioned, there's just things going a million miles an hour and it was very difficult for me to translate the practices that I did in a place like Bali into a hectic crazy city like New York. So I think that's a really valuable insight that you're sharing around making sure that you're able to bring your healthy behavior anywhere, no matter where you're living or where you are, that doesn't have to be something that we attach to externally, rather like you can create those habits and behaviors really wherever you go. And that's something I wished I had done earlier, earlier on last year. No, I absolutely agree with you on that one. I must admit, there is a one downside to being in New York City, which is 24/7. And the litany of choices are always so high. My consumption of Taco Bell has gone through the roof, but I managed to balance that out with increasing my workouts. But it is obviously where you can pick your poison, no matter what. You just have to make sure you pay your penance accordingly. I follow you along on Instagram, both of you guys. But miles every day, you post a photo of your notebook and you write down three things that you're grateful for. So is that like a consistent gratitude product that you have or when did that even start? I probably started two, I've been in New York for seven years and so I probably started five years ago, but I've increased it to it. And I do it every now and then. It's like one of those things where if I was feeling good in the morning, if I was feeling down or whatever, I could journal it out. But I read a couple of books and I just thought I'd put a bit of a framework towards it all. So every morning I write down and I write the coffee that I get. Sometimes it's great. Sometimes it's not so great. I talk about the day, I sort of journal about the day before and then I write specifically like what I'm grateful for. And like I think I'm lucky enough to be living in New York City, be able to afford rent and I'm holy amount of tarco bell whenever I want. And so there's plenty to be grateful for it all given times. And I've noticed that when I do, like I probably journal nearly every day every year now and there's something that is very grounding about it. And when you're having the ruffus of days, I honestly think like I can open up that journal, go back to page or two and see like, oh look, today's a rough one but there I've got more than enough to be grateful for it. It's not like these pine the sky. I think sometimes it might be like a pleasant smile that someone gave me the morning when I'm walking to coffee or it might be like it might be that fly as one another like a award winning like World Class Award for our beverage. The spectrum is like limitless. There's always plenty of things to be grateful for. And I think just writing them down is very grounding for me. And wildly enough, a lot of my bonehead mates back in Australia who originally would give me so much grief saying, oh look at you Miles, you've gone to New York, you've gone soft. They themselves very quietly aren't saying names but they themselves are journaling and they find it like really fruitful for mental health and well being. I do something similar with a gratitude jar and I think it's so important to actually get pen to paper and write down things that are you're grateful for that bring joy because it's easy to lose sight of that. I know Louis, you're like an adventure junkie. So big and orphaned thrills kind of in like your day to day. Can you talk a little bit more about going back to the original question around like health and wellness and how that's shown up in your life? Well, I do a lot of skydiving. I don't know if that's in the health and wellness space. I guess you could argue that it's a practice that boosting your endorphins. So it's healthy living to an extent. It really is and yeah, you're spot on my favorite so I've been skydiving for about eight year or nine years now, maybe longer, about 600 skydives on a belt and I really my favorite thing about that. I really try and learn something from each particular sport and bring you into other areas of my life. And the thing that I like about skydiving is that it brings you into this flow state where you're not thinking about the future of the past, you're truly present. And I think that anything that can help bring you in that state is healthy. And obviously the endorphins and adrenaline are really enjoyable as well and the community around it. And you know, there's another sport that I really find that also she's the same thing as free diving. So I started that maybe six or seven years ago and became an instructor and I don't get that from the opportunity to do that too much in New York. But I love that because you really have to be fully focused and you have to quiet in your mind to reduce your oxygen intake and your brain because it uses the most amount of oxygen. So to be able to die for deeper and longer, you basically have to be in a nearly meditative state to achieve that. And so those lessons and the breathing and breath up techniques on the surface, I try and bring them into other areas of my life to help me in case like maybe more conscious of how I'm feeling or what, how I'm breathing. And then also maybe trying to be a little bit more focused on the particular things that do to be more present. By turning off notifications on my phone as often as I can, you know, deleting a lot of apps week though and I read down a lot of them every weekend and delete them again. It's like a weekly cycle. But yeah, those are the kind of activities that I really enjoy doing. And I like to like take something that I've learned from that and try and apply to other areas of the life. And then obviously, you know, not drinking allows me to do those activities. Like if I was drinking alcohol those next days, if I'm hungover, I can't be doing any those kind of things. So reducing my alcohol intake or being very selective about when I decide to consume alcohol is really important. And I think that over the last four months I haven't been drinking alcohol at all because we have this marathon coming up. And that is, it's coming up in six days time, which hopefully I've run it successfully by the time this is aired. But that's been something that has these overflow effects of, you know, in the morning I sit in his compression leg things and I get to get time to myself to try and think about the day and like what I'm doing and my goals. And then also, you know, makes me sleep better and my nutrition is better and my hydration is better and it kind of had, you know, I get to listen to audiobooks while I run. So I'm actually start going moving through books now, whereas I wasn't reading anything beforehand to start what I wanted to do. So it has these really knock on effects and I really enjoy like these the other elements that exist from when you're doing an activity that you can apply and how it impacts positively the other parts of your life. Yeah, and making those very conscious choices around living a bit with more health conscious behaviors has a ripple effect. And then if you're also, for example, like drinking and then you can really hungover the next day and tired, like that has a ton of negative ripple effects where it's just hard to like do the things that actually bring you joy because you're exhausted or you're like just completely out of it the next day. And I think skydiving in particular, that's so that's you have to be really brave to do something like that. So how do you like mentally get into the mindset where you're fearless and you're just like jumping out of the plane and going for it? Yeah, I feel a mentor gave me a really good example this. I did a couple of talks on some stages back in the day and I had some coaching to be able to help with that. And they talked about, you know, without going deep into science, you have a system in your body called the sympathetic nervous system and a parasympathetic. And basically one like rams you up like flat or flat and then the other one like comes you and cools you down. And so the nervousness and the like when you're really nervous or frightened or fearful, it's the exact same system as when you're excited or there's adrenaline. It's basically the same response in your body. It's just your interpretation of it. It's different. So when it comes to like doing a talk on stage or scouting out of the plane, you put your perception of that is excitement and it's a positive feeling and your heart rate is increasing. And you know, sweaty hands is because you're excited to do something. Then that kind of that simple change in thought basically presages that fear doesn't really exist because you're actually excited to do the thing. So and you know, it's easy to say it's hard to do, but that was something that a few years ago that I wanted about that helped unlock any of those things. Or now I'm just like, oh, I'm not nervous about them. I'm actually just excited to do it. And I just think about that all the time. And it makes it all easier. That's a really profound point because at the end of the day, like the same physiological mechanism is what's producing those two separate feelings that we, you know, we have, we have, we have one to feeling stressed and anxious and the other to feeling excited and like ready to go. So you know, it's, I think it's about like taking the time to constantly reframed those thoughts and say, okay, yeah, like I'm not stressed and anxious about this. I'm actually excited. I'm looking forward to it. It definitely makes it easier to speak on stage and do public speaking or, you know, get ready for a really big presentation that you have or, you know, whatever it may be in your life. Aside from, from what we just chatted about, I want to talk a little bit more about some of the innovation that's coming down the pipeline. So I know earlier we mentioned THC products that are coming to market, you know, as early is the end of the video. November which is exciting and then in New York next year but what else can my audience look forward to with flyers? In this day and age like the sky is the limit simply because there are so many wonderful decriminalizations and like new regulatory changes that are coming across. We're looking forward to THC and we're looking forward to THC in a number of dosages where you don't see too often in the marketplace at the moment where there's the standardised dose but we also know that a lot of people like my mother like bless her soul she would never touch cannabis in Australia because it's illegal but if she comes to New York and it's legal here she'll dance with the devil on that one she'll have a great off time but the one thing I shouldn't say because it's a super super super plan we love it but um she um having like the standard dosage would be would not be great for my mum so we're really excited about having like like a low dosage mid dosage and high dosage we're exploring that at the moment but furthermore like California three weeks ago decriminalized civil cyber and that they did the exact same thing with cannabis a little while ago and that obviously is flourished into this wonderful sort of industry that is growing at the moment so we're really excited about different alternatives out there such as civil cyber but furthermore you look at brands like Kin which are really doing wonders in the Dr. Gen Space so there's a litany of um paths for us to choose it's just a matter of I Louis and I having bandwidth I hate saying that word I think but uh it's just a matter of making sure like we are actually able to one make a good CBD product but not butcher everything else down the line and say we'll be taking it careful um baby steps but ultimately putting it to see and looking at alternative markets out there for you adapt to Gen Silas islands or even just something that's a wonderful sparkling beverage um but that's what we sort of got cooking we can't really say too much because we don't want to get we don't want to get away all our secrets but uh we're very excited in the space New York he's going to have 20 dispensaries over and by the end of this year according to the governor and that's just a very strong indication of how big the state is going to be um there was one thing we spoke about earlier still there about the future you mentioned five years down the line it's going to happen a lot faster um in places like Nevada and Michigan there's already on premise consumption lounges where much similar to that of Amsterdam you can go you can go in and you can sit drinks mo eat do whatever the hell you want with a cannabis based product um that's going to happen with New York next year and it's going to be this wonderful juxtaposition where there's going to be an alcohol bar literally next door to a cannabis bar where you can go into the cannabis bar and on tap you can get a celtar that is infused with THC or there is a wine that is microdosed they're all deacalyzed so you don't have to touch any alcohol but you are getting the same full-boil body that you'd be getting but instead of getting drunk you're going to be having the effects of THC that wonderful psychoactive activity there. Well I'm excited to see how this is going to get accelerated if it's sooner than five years who knows what New York's going to look like in the next two or three and it's it's great to see you guys being such leaders in this space and where can my listeners grab a can in New York? In New York City we've got 24 hour delivery you'll actually get like really favorable rates online so drinkfliers.com it's fantastic for that but furthermore you can go to a number of like nearly every bidegger or on every corner is going to have us there's a number of bars in the city that have us we're now popping up in other states through like from Boston to all the way down to Texas so we're starting to build out our platform and ultimately online is going to be a best bet for getting the the widest variety and the quickest delivery that's where I would sort of say and also Ivy's bar Leander it's one of the world's best ranked cocktail bars I should give her a plug right there but furthermore like we're there and we're also at a number of like really lovely bars throughout the city. Funnily enough I'm going to on Thursday I'm taking visits to boxes all three boxes locations in the Hell's Kitchen so we're really starting to accommodate a stronger gay community as well which has I which we're identified as like being a really cool customer and so you're going to see around Hell's Kitchen and Chelsea fly as nearly at every bar there sooner sooner rather than later. Well I'll have to keep an eye out that's exciting and one of my favorite places I know you're at show fields which is such a cool space and obviously at Sache which is where we're doing our event. Very excited for for all of that as we're wrapping up my final question to the both of you is a question that I ask every guest that comes onto the podcast very much in alignment with the show every day in Dorfins which is about finding things in life that bring you joy and happiness and throughout all the interviews that I've done and will continue to do I've learned so much from my guests on what makes them happy what brings them in Dorfins like what really sparks them in their day to day so that being said my question to the both of you Louis Miles what is something that brings you a bit of endorphins. Segway from the previous question some of the endorphins I get are buying flyers from boys on Sache minus moonshine and now how made our spirit it away in the Murray side but apart I forgot to mention them they're all wonderful retailers they are absolute champions within the non-alternative space and it was it was a miss of me not to mention that but one thing that ultimately brings me joy is like we touched on in turn this interview it's routine and I hate to say that because I'd like to think I'm a relatively creative person but routine for me is like waking up in the morning getting my workout in doing my gratitude general and having like a really lovely coffee I'm a simple man with simple taste so having those like little simple treats in the morning makes makes me very happy and I know when I when I've done that holy trinity of coffee gratitude journal and and gym in the morning my day's already I've already got some really big ticks off the box and it honestly gives me it sets my day for success and mentally I feel much better for it. I love that the holy trinity gym coffee gratitude I need to do that more often. Yeah the one other sweetener to any day is a text message from yours truly stellar and really really lights me up. I'm glad to hear hopefully I'm joyous over text message. Very nice so. Louis what about you? For me I'm going to get the other end of the spectrum I really enjoy a dirty New York slice it's great when I'm like thinking about the end of the day what am I going to get there's a few pizza joints right near me I'm like yep definitely going to go inhale a few of those slices get it's the endorphins thinking about it during it after it just full satisfaction it's great usually you know I'm struggling to eat enough now I'm running every day for this marathon so I'm like get to really enjoy eating and eat many slices so I can't reach this great but I actually feel like a really good source for me is I haven't one and a half year old Australian Shepherd it's a still puppy basically but he's 50 oh pounds and he's just a really loving boy and sometimes he can be like a little bit ambitious but he's great he jumps up in the morning and just comes up for a cuddle and just wants attention for running the office he's always wagging his tail and now yeah he he's great so I feel highly recommend anyone that's looking to boost the endorphins is to definitely get a dog first year can be a bit tough you're getting for then if you haven't been a routine it definitely makes things easier and he's great he's our cheap happiness officer here in the office so we're happy to always having a round I love that all I wanted growing up was a dog and my parents never we never got one so I was looking to boost my endorphins at a young age and they just never let it happen so hopefully down the line in the future I'll have a dog because I'm obsessed with puppies they really do bring a lot of joy as well as a New York slice so I love those answers and yeah with that thank you guys again so much for being on the show thanks so much for having us again Stella we really appreciate it was always great to chat thank you still are thank you for listening and remember to like rate and review this podcast on whichever listing platform you prefer don't forget to keep spreading endorphins and find things that bring you endorphins every day see you next time