EP 73 | The Battery Race India Can't Afford to Lose | Vikramaditya GOURINENI
39m 3s
Amaraja’s transformation from a legacy lead-acid battery company to a domestic lithium cell manufacturer reflects a bold, learned journey over the past three years. Initially skeptical about the feasibility of building a gigafactory in India without a mature ecosystem, the company has now gained confidence through deep in-house R&D, operational experience, and a focus on building institutional knowledge. Key lessons include the impossibility of “buying” capability—only earning it through trial, error, and hands-on production—and the critical importance of talent development. While technology partnerships were initially seen as a catalyst, they were not sufficient for long-term success. The company is now building a full vertical ecosystem, from cells to power systems, targeting 10 GWh of integrated energy storage capacity by 2030. It is strategically adopting standardized 2170 cells for mass-market applications and exploring sodium-ion batteries for niche uses like cold-start and storage. Despite India’s current higher manufacturing costs compared to China, the company believes energy sovereignty and long-term supply chain resilience justify the premium. Challenges remain, especially in equipment and material access, but progress in local supplier engagement and government policy support—particularly in energy storage (ESS) via PLI—offers growing momentum. The journey underscores a shift from passive adaptation to active innovation, with Amaraja positioning itself as both a resilient legacy player and a forward-looking energy technology pioneer.
- Should I look at you or look at the camera?
- Wherever you feel comfortable.
- Okay.
- You do you and we take care of this.
- So it's been three years since we did this for 12, 23 years.
- Yeah.
- It's been good to circle back to some of those questions.
I was listening to that party yesterday on the plane.
- This is the energizing India podcast.
(upbeat music)
- Welcome to the energizing India podcast.
Amarara Raja built one of the world's greatest
lead asset battery businesses.
Today in 2026, it is attempting something far more difficult,
building itself and its life around lithium cells,
lithium cell packs and battery energy storage
at a time when global supply chains
and geopolitics are colliding all at once.
Three years after Vikramabhitya Gauri Nani joined us
on the energizing India podcast,
his plans are now factories, cell qualification lines
and real capital risk.
Today on the program, we ask him the question beneath
the gigafactory headlines.
Can India really discover, manipulate and come to master
what it really takes to make lithium batteries in India?
Vikramabhitya, welcome to the program.
- So thanks for having me.
Three years has flown by.
A lot to share with you today.
- Vik, when we met in 2023,
we discussed how a legacy battery company could reinvent itself
before technology disrupts it.
Here we are three years later.
Your first factory is ready.
Your customer qualification fund is up and running.
You've committed major capital.
How has that journey been?
And do you still think that you might have gone too early
or after having discovered how difficult it is to make a cell
you're asking yourself why you bothered?
- So I think it's been a lot of learning.
So actually in the three years it's been since we've met.
A lot of things I would have said to you last time.
I've changed my mind on or we've learned a lot more on.
I think the positive is that we're a lot more confident
about getting into cell making today
than we were three years ago.
I think last time we spoke,
there's probably a lot of doubt
or even skepticism in me,
while we're making these big plans
and we're talking about it, whether it can really happen.
Gigafactories are still like rocket science to me back then.
So when I walk through them now,
when I start to understand how things fit,
what kind of decisions we should be taking,
I think things are making a lot more sense.
But with that said, I think we underestimated the challenge
of kind of doing it just without a partner
by going by ourselves and not having a developed ecosystem,
ready made ecosystem around us.
So when we got into the lead acid battery journey
at that time, excite is already quite a large company.
They're well established for many decades
even before we entered.
So finding people who can work in the industry,
getting access to material, all the things,
that wasn't the biggest challenge.
The biggest challenge was going
and challenging a large incumbent player.
But in this case, we're going to be an end of competing
with large incumbents who are importing into India
without having any of the necessary ecosystem around us.
There are some developments on that front.
So I think I'm happy even since the time you visited us
in Hyderabad that there's a lot more announcements
coming on the material side.
Not so many on the equipment side,
which gives us a little bit of a bother.
But from a talent technology,
definitely we're quite confident
that this can be done in India.
- So what did you learn along the way in the last three years
that you could not have possibly known in 2023
when you started down this adventure?
- I think the main lesson is that even when we want to,
let's say you want to pursue a technology partnership.
And you know, even the logic is very, you know,
in line with why we got into, you know,
let us, how we got into let us in battery.
Both times, whether it's for industrial battery, automotive,
we always felt that technology collaboration
can be a catalyst.
If these are technologies that have been well developed
and especially let us, it is more than 100 years old,
almost 200 years old.
If people have already done it,
rather than starting from scratch,
trying to develop everything yourself,
you know, recreating the wheel as you will,
going with a partner who has established customer
connect supply chain is easy, right?
So we tried to go for technology partnerships.
And A, I think more and more technology
is going to be wielded like a weapon
because in today's day and age,
especially now with AI and other things coming in,
technology is an edge, right?
It's not something that can give away easily.
It's not even about military technology,
even civilian technologies,
like nuclear power was something
that nobody wanted to share, right?
I don't think obviously battery technology is quite
at that level of sensitivity,
but it's definitely not something
that any was going to hand on a silver platter.
So I think we had a lot of optimism
that technology partnerships could be the right way
for the could catalyze efforts
that hasn't worked out, unfortunately.
But the learning now is that you have to put in
the hard yards on the R&D.
And second, even if you end up buying a technology,
even if you end up getting everything told to you,
you can't buy capability.
- Sure.
- So until machines break down for the first time
on the shop floor and you,
our operators figure out how to solve the issue,
it's not something that can be, you know,
you can't write an SOP, right?
You can't just look at an operating manual
and figure that out.
And what we've tried to do the last couple of years
is just build as much capability as possible.
So with the CQP, it's a very early start,
but the idea is institutional memory
is something that we've been talking a lot about
in Amaraja, if we look at our lead acid factories also,
there may be operators working for 30 years.
Actually, by the time they retire,
we don't even know what we're losing, right?
The muscle memory he has in fixing
a very specific calibration error on a machine
is not something that's been written down anywhere.
So hopefully with some of the technology mentioned
like AI and other things,
maybe we can start to actually build this out
a lot more, make it a lot more intuitive system-based.
But I think these are probably the main learnings.
We're not going to cut short the learning curve.
- I will come back to the technology partnership in a bit,
but I want to just close out the loop on the learnings.
What has been the hardest part?
Has it been the chemistry, process controls,
or the yields of the factory equipment,
maybe talent, people reproducing the same cell,
exactly the same way a billion times.
What's been the most difficult part of this 900-day journey?
- Oh, answer in two ways,
because from cell manufacturing, CQP were very early, right?
This is early days, hardly last few months.
We've been really doing trial production.
But even something as simple about PAC manufacturing,
appreciating why laser welding is superior
in some cases than not,
appreciating the need to use plasma to clean
the tabs of the cell.
These are very small things,
appreciating why to go for automation certain areas,
why not to go manual in certain areas?
And these are not things that any partner will just sit
and tell you, right?
Because these are actually things for them
that's also second nature.
Everything is subconscious.
So I think for us it's just been going through trial and error
over and over.
This PAC line we're sitting next to doesn't look very complex,
but it does reflect a lot of learnings
that we've had along the way.
Now coming to cell manufacturing, I think the number one thing,
and we're lucky that we're going from an R&D lab
to a qualification plant and then the Giga.
Because you're quickly learning that a lot of things
that made sense at a lab level,
they're just not manufacturable,
or they're not manufacturable within a reasonable cost.
So we have to go back and tinker with design,
we have to go change certain things
that make it more amenable to manufacturing at mass scale.
And all of those are things that you picked up along the way
without this technical collaboration.
When we when we spoke in 2023, a year after,
Ameraraja announced the Goshen bad technology partnership
that we met in 2025, and then there was some hiccups
because of what China had done with a refusal
to let Chinese technology come to India.
How difficult was it for you at that time?
You must have had sleepless nights.
You've committed all of this capital
and suddenly geopolitics takes over.
Talk me through that process.
What did you go through and what were the residue decisions
that you made coming out of it?
I think fortunately for me,
while it might have felt a bit more like an existential crisis
at the time, short career.
For others in the organization,
they've seen a lot of this happen before.
So I think the number one thing was that, like I said earlier,
a partnership was never the end all be all.
So the idea was always,
a partnership can help you get off the blocks much faster.
It can serve as a catalyst.
But eventually, if you don't build real capability in-house,
that you're never really going to make it in the long run.
In the lead asset industry,
we had a partner like Johnson Controls for a very long time.
But aside from the initial kind of technology sharing
from probably 1999 to 2001,
everything you see today that makes Amaran Amaran
is actually largely invented within India,
largely optimized within India, redesigned.
So I think even when we took a step back and we saw,
okay, what would we have done if we didn't have a partner,
even in an earlier industry, like lead asset?
We would have taken longer,
but we would have still done it, right?
So part of our plan was always to build out this R&D lab
of a large R&D ecosystem, as well as a CQP,
which we believe we've had to frontend the investment a lot,
given that we're not going to be depending
on an imported technology immediately.
So making the R&D investments very upfront,
making the investments on talent also,
front loading everything bring your people on.
earlier. And I think with that said, we're not expecting overnight results. By bringing
the talent earlier, it still takes time. I did, it may take a year, it may take two years
before the really a lot of IPS generated in Amaraja, a lot of, you know, our own efforts yield fruit.
But the idea is if we don't do it now, maybe I'll meet you in another three years and I still
won't have an idea what we're doing. So Vic, you've taken some bets. Your first product is the
2170 Cylindrical NMC cell. And the market is kind of fascinated with LFP. Yet you want to go down
road of standardization. So before I ask the question on standardization, why the 210 NMC
cylindrical cell? So I think like parked the bidon standardization, but I think the beauty of a cell
when you look at it, it's not just the chemistry. There's the chemistry portion, which is the
internals, but there's also the form factor. And I know, you know, if you look at 2170,
it's a, it's a standard like a, what's a AA battery, right? A AA battery is not the chemistry
inside. It's, it's just the fact that everything around it has been built to suit that battery size.
It's just become standard everywhere. And 2170 is as much a form factor. It's as much a size
standard than it is the chemistry. So I would put aside the NMC chemistry. Probably today,
I still believe in the short term, it's going to be make up the bulk of the chemistry required
for, you know, Indian to Euler application, because they are looking for energy density. You just
don't have the kind of real estate on board that can, you know, immediately switch over to only LFP
and lose some of the, you know, the things that NMC does well. The fact is it's not one chemistry is
better than the other, both do very different things. NMC does owe to higher energy density,
faster kind of charge, discharge kind of rates. But with that said, I think even when we go to
LFP, it's not that you can just suddenly introduce a dramatically different cell. So no matter
regardless of the chemistry, I think the pack sizes are more or less the same. The packaging study
will yield the same results. So with LFP, you might want to go for a bigger cell. In some cases,
the OEMs are saying, give me the exact same cell, just put LFP in it. So I think for us, chemistry
is not it's not it's not a decision that's set in stone. If tomorrow we have to change chemistry,
we have to do, we have to go to not even LFP, we have to go to sodium or something even different,
right? We're happy to do so. But I personally believe in the 2174 factor. Any color you want as long
as it's back. So you're going down this, I guess the thinking process is like semiconductor,
standardize as much as you can so that you can get economies of scale moving forward.
I'm interested also, you know, you have the two wheeler, three wheeler and eventually four wheeler,
you said you don't want to do customization right now. So I guess that'll push you into the two
and three wheeler segment to start with. But the bigger opportunity and you've spoken about it as
well is battery energy storage. And I'm going to arrange, I'm looking at that. Do you see best
actually overtaking demand for your equipment or for your battery, sorry, overt electric vehicles?
So in the short term, very much. I think that if you look at the way that best has kind of grown
up in a very short period of time, actually, you can say that we did a very late, right? Because we
started with the massive rollout renewables and we kind of waited to a point where there was
issues with grid. And I think this time, this summer for the first time, we actually started
testing our grid. Probably fingers crossed, we passed, right? But with that said, I think the next
couple of years, you'll start to see best installations that far outweigh EV in India. And for Amaraja,
I think like we said, when we want to go for standardized, we want to go for tried and tested,
we want to go for something with broader application, the type of cells that we choose for,
you know, whether utility scale storage, the same cells can be used for residential storage,
they can be used for wide variety of applications. So your best solution is that an integrated
solution. Are you looking at doing the thermal management as well as the PCS, the EMS,
are you staying with the batteries and wanting to provide any systems in the greater
the opportunity to use your batteries to be a best player? So the goal is actually, and we're building
a factory here, actually. So by the end of the year, we'll set up the initial capacity. We're
looking at ultimate capacity of 10 gigawatt hour of full scale systems. So that includes everything
from, you know, the cells, the packs, the power electronics, the, you know, the electronic control
electronics. Obviously in phases, because not everything is like immediately there with us.
But the idea is, I think, one of the risks we faced when we're trying to become an independent
cell maker, you do have a fair share of OEMs in India who say they want to get into their own
cell manufacturing. Similarly, you have a lot of people who want a backwards integrator. That's
the name. So with ESS, we end up being the OEM, right? We don't have to then go sell that to
anybody else. So immediately, if we're able to, on the back of, you know, our background and
battery, our background and systems, if we're able to go sell 10 gigawatt hour of best solutions,
tomorrow, the 10 gigawatt hour of sell, I don't have to now worry about who's going to do the offtake.
Exactly. It's quite amazing. I'll come back to the first principles on your journey again.
You know, in this, a lot of people talk about supply chain and that's usually access to lithium,
cobalt, manganese, all the other things that you need to make a graphite, you know, to make
a lithium cell. But beyond that, we spoke about this three years ago also. It's the equipment,
which is typically Chinese, but also the skill sets, the training that also rests in China.
How have you overcome that? Or how are you going to overcome that if you haven't yet?
So I think on equipment and material, it's a different story than, than know how, right?
Know how, like I said, the learning curve is the learning curve. If you bring a lot of people who,
you know, if you bring a lot of technicians from China, they can help smooth certain things over.
But it also actually serves as a bit of a crutch, even with CQP, what we noticed is, you know,
as long as they're there, they're running the machines, they're running the production,
things are looking, you know, relatively better. The second, they're out of the picture and our
team goes in and does the first couple of batches of production. It, it looks really bad initially,
right? But actually that's learning curve. I don't think it's a bad thing. Suddenly yields drop,
suddenly, you know, optimal, things are not going optimally. But by the time, you know,
they come to the second, the third, the fourth, every subsequent time, it's getting a little better,
right? And to the point that if they don't go through that learning curve, that struggle,
it's not something, you know, I think we keep saying it, you can buy technology, you can't buy
capability, right? The capability has to be earned. So that's not to me something that I don't call
that a challenge. I call that natural. That's something we have to go through. Now material and
equipment, let me be very blunt. I think equipment is not something I see enough movement. I don't
want to say any because I'm sure there's some people working hard and trying to do it. There's
a couple of companies that are trying to do innovate on very new processes also. But I think we'll
have to give them their time to kind of, you know, grow and develop their processes. But on material,
I'm very happy to say that a lot more friends have joined the fraternity, right? A battery making.
And people who a couple years back were maybe only ideating at the time. I think in some cases,
they're not even waiting for us to set up capacity. Some companies are saying, okay, let the
sell makers and India take however long they're going to take. We're going to start selling to the world.
So that way I'm quite encouraged. In the CQP already, we are using a couple of local materials.
I don't want to share exactly which ones yet, but to do our batch production. And I would say
to be cautiously, you know, just to be abundantly cautious, day one manufacturing at the giga,
we can say will still be dependent on imported material. But if we're able to sneak in a
couple of our friends and make use local material for that, I think there's definitely some possibilities.
So I guess Lithium from Australia and a lot of the others coming to India as well. I'm assessing
from this. Let's talk about the cost of manufacturing in India. I've seen some of the press work that
you've done and you said that, you know, an Indian sell will anyway be 15 to 25% more expensive
than a Chinese sell. Do you think the Indian industry understands that energy security is
worth paying this premium for? Or are you moving? Are you hoping to get to a scale where you'll be
able to compete with the Chinese, even if it's three, four years from today? And you just deal with
whatever it is in the meantime? So I think whether it's, you know, anybody on the value chain down
stream of us, whether it's our media customers, the end customer, I think everybody appreciates the
fact that eventually if you really want to be, you know, sovereign as a nation, you have to have
your own technology, you have to have your own supply chains. Now with that said, if you ask
my personal opinion, they would much prefer a mandate be given to localize so that they can
justify why they have to charge higher price. In absence of that, there's always going to be,
you know, OEM one, maybe willing to pay for local, but then he's paying a penalty at the market
where an OEM two is not, right? So I think the frank matter, even for us, if you mandate a local,
it makes our jobs very easy, but there's no option. So why is that not happening? I'm very
interested because there's a dichotomy in the government speak. On one side, there is a making
in India, Arthman Yuribara put on the other side, there's this genuine government policy always
towards A1 and what that means is in the end, that becomes the, I think, of even the private industry
because everyone has to compete, which means the cheapest only wins and the cheapest for the moment
will be Chinese. So why isn't it happening? When they're such a large push towards the energy
transition of the government isn't mandating, if there's local, you know, there should be some extra
points or some protection or some preference. So I think part of that does fall in industry,
So let me also kind of put myself into the, you know, the hot seat right now.
right now, I think when I speak to people in the government, you know, what they kind
of communicate is, okay, maybe we gave PLI, whether you like the policy or not, we gave
a lot of policies to try to enable things. But finally, you guys aren't doing anything,
right? Where I think the government has been very good so far in India is in terms of creating
downstream demand. Now, you could do it possibly more aggressively, maybe deliried policies
are very, very aggressive, right? It's now suddenly three different vehicle classes within
three years are going to be seeing almost like all new registrations, two, it's going to
go what auto than three wheeler, then maybe bus also they're talking about. Now, if that
happens in the largest auto market in the country and it's successful, they would have successfully
created a replicable model for all major metros, right? So I think government feels it's
doing a lot to create downstream demand. But finally, they're saying, where is the industry
people who are actually coming up? So unless you put, unless there's enough capacity to
satisfy demand, how do I mandate local? So I think they have their own concerns also. But
with that said, we kind of also, it's consultative. So we talk about, okay, you did it successfully
in solar, how did that happen? Now, same thing. There was a push from the government in India
that said, I want to have so much renewable energy, right? Vice X state. And probably as the
first time in our history, they've actually had to revise the target upwards, right? And
other talk about even much bigger. So saying the solar parks are coming up now, now we
should actually start bringing in, you know, as ALM now, the ALCM. So the, from the modules
of the cell, they notified well in advance, okay, now you have to buy this stage, you
should make way for it by this stage, you should make in God. If this is successful in battery,
I think it can come in the manner of energy storage. So that's where they see as a natural
extension, you don't really have to kind of recreate, you know, anything, you did it
for the renewable. Now, what is ESS? Nothing but kind of an offshoot of renewable, right?
So probably for EV, I don't know that they can really do anything to mandate. They can
only kind of keep creating demand and wait for capacity to start up. But on ESS, there's
obviously a lot of talk already that an ALBM type of policies, well in the works. Now,
our, obviously the way we have to see it is ultimately, ESS economics are very simple.
70% of the value edition is coming if you make cell. If you don't make cell, the max
value edition you can do is like 25 to 30%. So at least what I've seen so far, there's
definitely going to be a push to immediately do that 25%. But you're really not solving
the problem unless you notify an advancing, I want cells made by X-Date, right? Because
that's the bulk of the pie. Now, are there enough people who are willing to make cells
in India? Now, PLI, the third phases kind of come out. It's only for ESS, so we'll have
to see. But PLI, no PLI, I think we're very keen to go ahead with the ESS. So you mentioned
PLI a few times and you talked about how three years ago, you didn't apply. In fact, you
didn't, you weren't part of the program. Unlike many other companies, was that a blessing
in disguise for you? Because it gave you freedom to do whatever you wanted to do, didn't
put pressure on you to deliver a particular date. So just a maybe small correction. We did
apply. Okay. We didn't get through. So there was a surprising. I, it's a, I don't
know, you can see it in multiple ways. The price, the, the bids that won the PLI capacity,
I think were significantly lower and more aggressive than whatever we put. So if we were
to receive that benefit, there's also, there's also, there's also, there's a doubt whether
it's really a benefit to us. And in the meantime, at the time, obviously, we were quite concerned
that the penalties were actually, in some cases, the penalties were the quantum of penalty
was more than the quantum of benefit. So that's something that we looked at. Of course,
there's no penalty to speak of now. So that's a different story. But I think it is freeing
because today we don't really have to depend on any timelines. The only time that we
depend on is our timelines. But with that said, I think PLI, the third tranche is coming
out. It's very much geared towards ESS. It is, it's a, it's a bit more limiting in terms
of the max capacity a single player can take. But I don't believe they've fixed all the
issues from the former PLI's. Let's talk about scale in India then. How big does a gigafactory
have to be in India in order to meet the economies of scale to be competitive? Is it two, five,
ten, twenty gigawatts? What is your own calculation tell you? There's some caveats. I think when
we looked at earlier, maybe one and a half years, it's a little bit dated now. So if anything,
the economies of scale would have only increased. But even when we started setting up the factors
around here, we always thought eight to ten gigawatt hour was a fairly good scale beyond which
you can still get benefits on material purchase and all, but it becomes more incremental. So
I think eight to ten gigawatt hour was a very ideal capacity for the type of segments we
were looking at. Now if you look at, you know, market like the United States, there's some
very small players who are making, they're not making gigafactory. In fact, our CQP would
be like their factory, but they're catering to industries like defense and aerospace and
very niche segments that have the pricing power in which that capacity is enough for them
to be profitable. So for us at least, we're largely focused on pretty mass market applications
like electric vehicles and energy storage. So this would probably be the right, more closer
to the right number. So talk about the United States. I was there last week. We supplied
the battery industry in India and in the US. And what struck me is how different the United
States has become over the last three years when you look at the battery industry. Here
you have companies such as yourselves that have made aggressive bets on, you know, future
industries of what I call them, not necessarily lithium, but could be sodium, could be anything
else. The United States in its extreme focus of deliberaging from China has completely
quit almost the lithium battery industry and the lead acid industry is going gangbusters.
Here we see a lead acid demand go down. There is the other way around all the lead acid
companies are betting big. How do you read this? Is this a short term blip because of geopolitics?
So are we going to see two very different progressions in the battery industry?
I hope it's a short term blip because eventually just to kind of deleverage and geopolitics
you shouldn't stop your entire innovation cycle in a country. And not to say lead acid
is a dated or gone technology. Obviously, we're very much incumbent in that technology.
But there's definitely an argument to be made that if you go too far back and you dig
too deep in existing technologies only to kind of avoid falling into somebody else's supply
chain, somebody else's overall value add. This is something they can do themselves, right?
I think there's nothing that stops a country economy besides the United States from recreating
everything. Granted, it'll be more expensive. It may take longer. But their pricing power
is also a lot higher. They have the economics to absorb higher costs. Whereas India, the
challenge is always you don't have the economics to absorb higher cost and you have to find
a way to kind of, you know, still compete. So I think these are I would definitely feel
that they're going a little bit in the wrong direction by completely, you know, levering
away from renewables electric. But it's not, you know, I think there are some still good
efforts that are happening there. Yeah. Watching your company, since I have
privilege of being able to interact with the battery industry across the world from Australia
through to the US and UK and India, you are a very unique company because you have had
the courage to lean into the discomfort with the new generation of you and your brother
running this business and you're actually disrupting yourselves. You're a lead asset company
that is invested heavily in lithium and a betting big on the future and I'm not worried
about the disruption. You want to be an energy storage company. You're not, you're not
a legacy company in that instance. So clearly, lithium will cannibalize some of your lead
asset business. So how do you see that working over between now and 2030, which part of your
lead asset business is going to move to your lithium business?
I think first, it's not that we have no apprehension towards it, right? I think we know that we're
kind of playing a little bit with fire when we're trying to do this. But at the same time,
I think we are clear, at least, you know, when we keep doing this annual, so as go through
our strategy, really understand which segments are at risk of being, you know, seeing a technology
change over, there are clear areas where this is happening. Telecom is number one, the
area that's already happened. It's so today, whatever, let us capacity, we're still selling
in telecom is, it's very nominal. It's only for replacement of existing sites. But otherwise,
it's, you can say it's as good as 85%, 90% already converted to lithium, our own business.
And we used to, but the positive, we used to be the leader in, you know, let us it for
telecom and now we're the leader for lithium and telecom. But with that said, I think it's
very simple, right? If we believe something is going to happen, either somebody else can
do it to us or we can do it to ourselves. So for us, our, you know, this is like you
mentioned, we are third gen in this business. I didn't create all this. I didn't, you
know, build this from scratch. It's incumbent on me not to like take over and let it all
go away. So I think it's a, there's a sense of responsibility that more than short term
numbers like margins and profitability. If I, if I've walked into a business that's been
around for 40 years, I should ensure it stays around for another 40 years.
So I'm going to prove you a little bit because I've watched your company for a long time
and you don't get the energy when you walk through Amaraja that, that it's a legacy company.
You're able to be big and nimble at the same time. Compare yourself to any lead asset
battery company. There may be a couple in India that are also chasing your
and trying to disrupt themselves.
But when I look at it around the world,
the lead asset company finds it impossible
to develop the mindset, the nimbleness, the skill sets,
or the appetite and investment and risk
to move towards lithium ion.
What is different about Amaraja
that has allowed you to make this,
where we're sitting in this factory here today,
three years after you dreamt of it first?
- Well, I think there's a couple reasons.
A lot of success does fall on our chairman, right?
So Jay's always had that challenger mindset.
So even when he's winning at something,
I think he always feels, you know,
he plays the role of the rebel,
he plays the role of the challenger.
So we've always kind of felt that, you know,
we never really felt like we made it, right?
So we have to keep challenging, challenging, challenging.
It does help that our nearest competitor
is still a little bit bigger than us, right?
But another thing, beyond that,
we did kind of separate out the teams, right?
I think we didn't try to kind of assume
that everybody can do everything.
So we created a completely new subsidiary.
That subsidiary was fed with some of our long standing talent,
but a lot of the people who are working on this
are very new, very new from this background,
from this industry.
So they bring that urgency, right?
That this is something that's happened.
They're like technology zealots that are like saying,
you know, renewables of the future.
Evies of future, this is something that has to happen.
Now, even the most progressive among, you know,
income and company that's doing quite well,
we're not gonna feel like disrupting themselves
overnight, right?
So I think there's a bit of a challenge we face,
but at the leadership level, between me and my brother
with our uncle, we were very, very clear
that this has to be done.
And more and more, I think there is a little bit
of crossover happening.
So as the telecom was kind of in the process
of converting over from lead asset to lithium,
the teams work very closely together.
So the same marketing teams who sold lead asset
are selling lithium now.
So they're just buying from a new factory.
So I think that's what we kind of said.
We're building new factories.
You guys have always done it.
Instead of buying from this factory now,
you buy your products from this factory.
And there's some other areas where you're seeing
a little bit of penetration of lithium.
Home energy is one, especially as we move away
from a storage situation to like residential energy storage
daily cycling.
That's where lithium starts to play
a lot more important role.
So slowly getting these teams to mingle work together
and understand that the future is selling something new.
Last question then, Vic.
We've got a long journey back to Hyde
about through traffic now.
It's so exciting to see this factory.
When you talked about it three years ago,
it was really just an idea in your head.
And here we are.
It's a testimony to your hard work and the vision of your team
to be able to deliver this here.
Looking forward to 2030.
What does success look like for you for your lithium
business?
So thanks starting, you know, even where we are today, right?
It's a three years in to a very highly focused new energy
journey.
We're still very early, I feel.
Everything we've done to now is just setting the foundation.
So when even when we first set up shop here,
we started building out this giga corridor in Telangana,
one thing we said is phase one is the only thing
we're committing to hard capital.
Obviously we have a bigger vision, but phase one includes
setting up pack capabilities across low and high voltage,
now with an ESS capability.
It involves setting up the R&D facility,
the qualification plant, and the giga factory as well,
the first giga factory.
And that too only the first line in the first giga factory.
Now, if all of that is successful, which, you know,
I'm we're definitely working very hard to make it.
So I think we're not depending on luck.
By 2030, I think definitely we want to see ourselves
cross that 10 giga watt hour threshold, you know,
hopefully by a lot.
We want to be working with, you know,
at least largely Indian supply chain.
So qualifying more and more Indian suppliers
being less dependent on imported material.
And preferably having a much better control
on the kind of process technology type of equipment
suppliers we work with to have a diversified source.
So that's on probably one side of it.
On the other side, today we talked about,
we work with largely standard chemistries
because we're trying to kind of get our feet off the ground.
The analogy we use is, you know,
you're running a track race in opponent
who's as it is faster than you,
is starting, you know, a hundred meters ahead of you.
Now, you need to get off the finish line,
whether you crawl off the finish line, walk off the finish line,
I think it's movement, right?
That's the mode we're in right now
that even crawling and walking is better than standing still.
So I think the analysis paralysis that did also afflict us
for a short period of time is very much gone.
But while we kind of master a couple
of these foundational technologies and advanced cell
chemistries, I think very much we want to start testing limits
by, you know, also attempting to work
on some more latest generation.
And I think while doing that,
the idea of building like our type of R&D center,
we're trying to build an institution.
I'm not sitting here and saying,
we will discover everything in Amaraja,
sitting in Hyderabad.
But the idea is we want to set up a platform of collaboration.
So tomorrow, it could be, you know,
most advanced research centers in Europe and the United States
in any country for that matter.
We're ready to collaborate.
We're ready to do a lot of the work.
We're set up the infrastructure for it.
But eventually, I think beyond 2030,
real latest cutting edge technology
has to start coming out of India.
- Quick follow on question for 2030.
Where do you see Sodium ion in the Amaraja ecosystem?
- So I think now Sodium is something,
just like ESS, we also underestimated it.
In fact, I don't even know if we spoke about it
last time we met.
But for us, Sodium is something
that's becoming very critical in our roadmap.
While you talk about the lithium chemistries, NMC, LFP,
Sodium finds a, you know, unique place in the mix.
I think the important things, it's part of the mix.
Just like, I don't believe LFP replaces NMC.
I don't believe Sodium is coming
and just replacing anything outright.
So like we have our lead acid, we'll have NMC,
we'll have LFP, we'll have Sodium.
We'll probably have a couple of new bets also, right?
On the end of all, for the long term.
There's a couple of unique advantages of Sodium
that definitely find good use in some storage applications,
especially where we're less concerned with energy density.
You know, we want more cold weather performance.
We also see that there's a good chance that we can start
using Sodium even for our original application,
like SLI batteries, compared to lithium.
It has, you know, it's much more capable of mimicking
lead acid type of cranking capability.
One of the things that is very important
for a starter battery is cold start, right?
You know, the CCAs.
So it far outperforms lithium on that front.
And we have already seen that there are some efforts
in countries like China and Southeast Asia
where they're introducing Sodium for an SLI.
With that said, I think it's something to add to our mix.
It's not something we expect that lead acid battery
can just be replaced overnight.
I think the global market for lead acid batteries,
almost $16 billion, we make, you know,
hundreds of millions of them a year.
But Sodium does have a place where I believe
there's a good chance we'll use it for an existing application
before we use it for a more advanced application.
- Excellent.
I know that you pressed for time. Thank you so much
for having made the time for us on the show.
It's so fascinating to see your dreams come to reality.
And I look back to coming back
when you've scaled to the gigawatt factory
that you have dreamt of.
And to see how the journey's been then.
- Thanks so much, good to be on.
- Cheers.
(gentle music)
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Ravin Mirchandani, but I would not be here
without the amazing energizing India podcast team.
Aditya, I head of production and the man
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Podcast Summary
Key Points:
Vikramabhitya Gauri Nani’s journey in transitioning Amaraja from a lead-acid battery company to a lithium cell manufacturer has been marked by significant learning, confidence growth, and a deeper understanding of the challenges in cell manufacturing.
Despite early optimism about technology partnerships, the company now believes that true capability must be built in-house through hands-on R&D, operational experience, and talent development—emphasizing that technology cannot be bought, only earned through real-world trial and error.
Amaraja is strategically focusing on standardized 2170 cylindrical cells for broad application across EVs and energy storage, with a long-term vision to achieve 10 GWh capacity, reduce reliance on imported materials and equipment, and eventually pioneer sodium-ion batteries for niche applications like cold-weather start and energy storage.
Summary:
Amaraja’s transformation from a legacy lead-acid battery company to a domestic lithium cell manufacturer reflects a bold, learned journey over the past three years. Initially skeptical about the feasibility of building a gigafactory in India without a mature ecosystem, the company has now gained confidence through deep in-house R&D, operational experience, and a focus on building institutional knowledge. Key lessons include the impossibility of “buying” capability—only earning it through trial, error, and hands-on production—and the critical importance of talent development.
While technology partnerships were initially seen as a catalyst, they were not sufficient for long-term success. The company is now building a full vertical ecosystem, from cells to power systems, targeting 10 GWh of integrated energy storage capacity by 2030. It is strategically adopting standardized 2170 cells for mass-market applications and exploring sodium-ion batteries for niche uses like cold-start and storage.
Despite India’s current higher manufacturing costs compared to China, the company believes energy sovereignty and long-term supply chain resilience justify the premium. Challenges remain, especially in equipment and material access, but progress in local supplier engagement and government policy support—particularly in energy storage (ESS) via PLI—offers growing momentum. The journey underscores a shift from passive adaptation to active innovation, with Amaraja positioning itself as both a resilient legacy player and a forward-looking energy technology pioneer.
FAQs
The key lessons include the importance of building in-house capability over relying solely on technology partnerships. Early struggles with equipment and process control revealed that real capability must be earned through hands-on experience, not bought from partners. This includes developing talent, understanding machine behavior, and preserving institutional knowledge through operator experience.
The 2170 form factor is a standard size, similar to the AA battery, offering broad compatibility across applications like electric vehicles and energy storage. It enables economies of scale and easier integration into existing systems. While chemistry is flexible, the standardization of size allows for scalability and reuse across different product lines.
Amaraja acknowledges that equipment remains largely Chinese but emphasizes that capability must be earned through real-world production. The company focuses on building internal expertise through trial and error, especially in automation and machine operation. It also notes growing local material availability and plans to reduce dependency on imported materials over time.
Yes, sodium-ion batteries are being actively considered as part of the long-term roadmap. Sodium-ion technology offers advantages in cold weather performance and mimics lead-acid cranking capability, making it suitable for starter batteries. It is seen as a complementary technology, not a replacement for lithium, particularly in niche or low-energy-density applications.
In the short term, energy storage (ESS) is expected to outpace EV demand in India due to rapid renewable energy adoption and grid stability needs. Amaraja is positioned to serve both utility and residential storage with standardized, scalable cells that can be used across multiple applications, creating a broader market opportunity.
Amaraja initially did not receive PLI support, which provided flexibility in planning without pressure for delivery timelines. The company found that winning bids were often too aggressive and that penalties could outweigh benefits. Today, the third phase of PLI focused on ESS and is seen as a supportive policy, though the company remains focused on building local capacity independently.
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