EP 23: How To Work Less And Earn 10x More In Your Business - with Jess Whatman, CEO of AgentSync
51m 43s
In this podcast episode, host Kim Kent interviews Jess, founder of Agents Inc., who shares her journey from a corporate real estate role to building a thriving business that provides virtual assistants from the Philippines. Jess emphasizes the importance of thinking bigger: rather than staying a basic VA, she advises upskilling to become a business manager and outsourcing lower-level tasks. She started Agents Inc. after her boss sold his agency, initially juggling her corporate job and growing the business for a year due to fear of losing financial stability. She overcame this by delegating all non-core tasks to her Philippine team, allowing her to focus on sales and leadership. Jess highlights that hiring offshore support is an investment, not an expense, as it frees business owners to generate more revenue. She also discusses a mindset shift: while early revenue goals (e.g., $5,000/month) felt monumental, she now views revenue as a byproduct of impact—enabling families in the Philippines to buy cars or flowers and helping clients scale. The conversation touches on controversy around offshore hiring, with Jess defending her model as creating global opportunities rather than harming local economies. Ultimately, she advocates for working less and earning more by leveraging delegation and service-oriented thinking.
A client here in Australia has said to you, "I want you to be my Australian VA" and you're doing Tendor in our task for that. You should be thinking bigger. You should be going, "I need to upskill. I need to be like an OBM, a business manager for them." And I can outsource the Tendor in our task and have my own VA that I'm giving that work to. So it frees me up to make more money or take on more client. Hello, welcome to Wealthiest Fuff, the podcast where big money, feminine power and overflow become your new normal. I'm Kim Kent, my money coach, a mentor and the woman who turned her six-figure chaos into calm, cash flow and crystal clear wealth. This isn't just about saving money. It's about becoming the woman who holds it, multiplies it and feels damn good doing it. Each week I'll drop the mindset shifts, money systems and manifestation codes that help you create your wealthiest fuck life. So make sure you're subscribed and let's step into the era where rich is your new normal. We are here with a beautiful Jess from Agents Scene. Welcome to Wealthiest Fuff, the podcast. Thank you so much for having me. I've been sighted because Jess and I met just over a year ago today, women in person in March. Yes, because we're both part of the same business school and the retreat there. So much fun. I actually think I bonded with Clint Hubby. Yeah. So I bring him along. I'm like, you're a good at networking. You can do this. You can like learn to introduce him then. Yeah, yeah. No, he just comes along for the ride. He loves it. Well, I love him. Do you love him? I love him. He's the actual, he should have him wanting it. Yeah. Yeah. Yeah. I asked Jess to come on because you have created some absolute magic in your life. I know a bit of your story. I'm going to get you to share it because we're all about empowering money, empowering finances, empowering us as women to be able to be like financial providers without needing to be in the masculine role. Yes. Try to like without emasculating the men in our last. Yeah. He's going to be the, I'm going to be the bread winner. He's going to be the state home dad. I love that. And yeah, you've created some absolute magic and scale really quickly. So I would love for you to actually just intro, let everyone know like what do you do. How do you help people start there? Yeah. Awesome. Well, thanks again for having me. So yeah, I am the founder and CEO of Agents Inc. So what we do is provide incredible support via people in the Philippines. And we've got two packages. We've got our sensual and our elite. So I'll go into that in a little bit more detail because I think it's really important for people not to just think that virtual assistance in the Philippines are, you know, just basic admin. We've got incredibly highly skilled people. But I started Agents Inc. three years ago. And but before that, I was working in a corporate real estate office. And I had been working with people in the Philippines for eight years. And I just absolutely loved working with them. They actually worked a lot harder than a lot of the people in the office that I was working in. And they just provided incredible support. So when my boss at the time was like, I'm going to sell my agency, I was like, oh my god, what am I going to do? Like I thought I was going to work there forever. And it just so happened. One of the VAs that we had there was a quid into go and move to America. And I thought, oh, I wonder if I could replace her not using the agency that we were working with. But if I could work out how to hire VAs from the Philippines and put them into the agency that I was with, but also other businesses, I wonder if I could make my own business. And I'd always been a little bit entrepreneurial. I started out with doing nails and spray tans as a bit of a mobile thing around my local town. And that went well. But it kind of wasn't making me the money that I sort of thought as being, you know, your own business. Oh, you know, so then when I moved to Sydney, I obviously got a corporate role. And I was like, okay, this pays well. And I kind of thought that was it for me. You know, earning a corporate salary. I thought, yep, you know, I've made it. You know, that's all I would only ever earn 100 or 120k a year. That was it for me. But then when I, yes, started agency and I put a VA into my then agency that I was working for real estate agency. I thought, I wonder if I could actually do this as a business and put incredible VAs into other businesses. And so, yes, started with one. And then I got another and got another. And I ended up with, I would say probably about 30 in different businesses. And I was still working full time in my corporate role. And my boss at the time knew that what I was doing, he was my first client, but he was very supportive in what I was doing. It allowed, it was actually really great, like he allowed me to work on my business while still working for him. Yeah, that worked really well. And then he sold his business. And I was like, okay, I better do this full time. So after a year of working, yeah, for him and growing agency. And I then quit the agency and yeah, I went full time in agency. So I've been full time in the two years now. And we've got well over 100 virtual assistants now in the Philippines, well over 100 clients as well. And yeah, it's so it's grown really rapidly. And just yeah, continues to grow. So I'm super excited for years to see how much more I can grow it. I love this. And we always love hearing like the success stories. I want to know, so what was going off of you because all of us entrepreneurs, we don't just wake up and be like, I'm going to do this and everything just falls in our lap and yeah, it's easy breezy. There's always the dualities. Was there any struggles or where did you feel stuck? Was it anything around money? Yeah, you were in a stable income. Yes. So you're then breaking and letting that go, saying goodbye to that beautiful stability that we all crave. This problem that is fully up to you. You have 100% responsibility for and businesses turbulent businesses, fluctuating. Yeah, yeah. I was able to experience that transit. Yeah, it was really difficult. And I think that's probably why I stayed in my corporate role for a good year because I was so worried that it would all disappear. And I wouldn't have that safety net of having a corporate role. I actually hired a friend to work in agent sync before I quit my corporate role because I was like, I just feel really funny. Like, will this all disappear? Will people think I'm a fraud? Like all of these things? And because it took off so quickly, yeah, it happened so quickly and I was just feeling like, this is too good to be true. So I think it's just always new I would have my own business, but I was very comfortable in my corporate role. You know, 110, 100, NK like salary, super, all of that, you know, paid holidays to go and then leave all of that was really scary for me, especially when you've got a house, you've got a mortgage, actually two mortgages because we have an investment property into kids, that stability. Yeah, I craved that. I'm a good one, though, I'm saying. Yeah. Yeah. So I've been a full-time parent as well. Full-time parent, full-time in a corporate role while trying to grow agency. I actually looked back now and I'm like, actually don't know how I did it. I have a lot of money on this. No, no sleep, but I also, you know, my whole thing is outsourcing. So I outsourced everything I caught in my business to help it grow. And I just focused on like, Legion and the sales role. And then everything behind the scenes was happening by other team members in the Philippines. So that's a bit of a insight, I guess, of like how you can grow business really quickly. It's like get support from the Philippines because it's. Deligate. Yeah. Deligate. That village, it's like, we see it all the time, it takes a village to raise a child, but we, especially in our Western society, we're like, no, we can do it ourselves. We have so much conditioning around, we can do it ourselves. I love that you came from experience with that because I definitely have built up any business for 12 years officially, but even while that uni always doing some PT and massage and massage, it's still hustling. Yeah, yeah. Like more hobby. Yeah. 12 years and a good. Well, I'm going to say 10 years or that. I can do it all myself. Yeah. And it does is keep you stuck and frustrated and why can't I get to this next level and whatnot. And then it's only me in the last two years. So I finally, but I'm like, I'm allowing myself to trust in other people to get shit done and oh my gosh. Yeah. That really hey. You're a mental capacity and we all want to be the CEO. Does the CEO does do everything in the beginning? No. Good no. The CEO should be doing nothing, but leading a team and checking the numbers and making sure the business is growing. That's literally the role of a CEO. So if you're doing, you know, you can have a graphic senior fixing up your funnels and things like that. Sure, having an overview of it, but don't spend hours actually.
doing the work. It's, yeah, it's actually crazy when you think about everything that business owners have to do in their business and they're still doing it all themselves and they wonder why their business isn't growing. It's a growing, or that they're feeling frustrated, especially as women. Like I do believe men, men can do the ground hot day. They don't have like their rhythm and their cycle is daily. Like they, well, we actually have another layer of hormonal cycle as well. We just can't do that and that's why we burn out and we think we can. Yes. I love it. This is the all-in-this conversation because I'm a big believer in, like, why was the hustle, hustle, hustle because it meant well I can do it too. Yeah. And then why, why do we feel so burnt out? Did it say it no? I'm a woman do it. Yeah. You know, feminine and actually work less and earn more. And I love that belief and that used to trigger me when other people say it. We say it. Like, having you work less and earn more. Like, you're so entitled. Yeah. Yeah. That was my point. I had to get flayed and now I'm like earn more than I've ever, I work less ever have. Like hourly and I earn more than I ever have. Yeah. I love that. I see. Yeah. I think the big shift for people needs to be around people see as, like, pain support, like the pain of virtual assistant or even if they've got an onshore team member as as an expense. But if you are taking those tenderloin and arataas off your plate and it's free and you are to spend your time on the actual dollar productive things like Lee Jen or doing the sales calls, bringing on more clients, then you're actually making more money. So it's not an expense to your business. It's actually allowing you to make more money in your business. So like, I really need people to see it like that because it shouldn't be an expense. And that's where I think I believe, I feel like there's a lot of truth to this, but you know, it's my truth. Always for those of us as women who become entrepreneurs or start businesses because we don't, we want, well, we think it's because we want more money. Money is just the resource to have more time. Actually, because we want more time and more choices. I love how I save this and I always do this at least one month and that episode. I am my beautiful Ada Hesley brain loses us. We, what am I trying to say? We come in, we want the time and we want that outcome, but we're so scared to invest because if that's just the poverty mentality at play, but most of us who aren't in business as women, especially start up, small businesses, we come from the poverty, we've come from the scarcity. And we're like, we don't want to repeat what our parents did at stuck in a job that isn't fulfilling. So let's step into this base, but we do we cover ourselves. We think, oh, I mean, we can't spend the money to get help. And then there's the people please replay where you want to people please, meaning we don't want to ask the help. Yep. I would actually love to know like how did this? I know you, you're learning this lesson early in your corporate role anyway, which is amazing. What came up as you started to scale? And like, obviously, you still, you're more comfortable maybe than most we've been delegating because you had the experience in the corporate role. So you had the stability of your paycheck, understanding, like seeing that at play. But what did anything come up as your paycheck really started to grow? The revenue in your business started to grow. One of the things that came up for you and then how did you handle it? Yeah. Oh, I love that question. So I just remember, you know, when you have goals that you set like money goals or revenue goals that you set in your business and it might be a certain amount of revenue per month. One of the ones, so the very first one I remember is I wanted to make 5K a month in my business because that was roughly my corporate salary. And I thought if I could just like beat that, like get that or beat it, like I would be so happy. And then I did that I think within the first two months. And but 5K in business revenue isn't 5K in your pocket at all. And you learn that very quickly. So I was like, okay, then I need 10K revenue because once you pay the taxman and all of that sort of stuff. And so then I did that and I remember I set up Monday.com as a, like a dashboard. And I had $15,000 monthly revenue on as like a target. And I remember sitting with my laptop in front of the TV at night and Clint looked at my screen and he's like, what's that? And I was like, oh, that's my goal for the next couple of months, like that per month. And he was like, what are you serious? And I was like, yeah, like I'm going to do it. And I get goosebumps now. I even talking about it because we were just like, could not imagine the $15,000 a month. Like that was more money than both first were making together. And I was like, I'll do it. I'll do it in the next month or two. And we were just blown away at that. And now it's like, I'm doing where like a lot more like past the 200 K months. And that's reoccurring revenue. So that that is every month. And we'll just continue to grow. I just remember and I see the number now. And I'm like, cool, like we're growing every month. We, you know, continue. I've never had a month where I haven't grown. But the number to me now is like, the goal is much, much higher because there's a lot more I want to do. Like I'm so happy providing support to other businesses. That number to me, it doesn't mean what it used to. Like it used to mean like, yes, for us and the family. And like, that's amazing. But for me, that number is like, I could bring more team. I could support more people in the Philippines. I could support more business owners. So the shift for me has really been like not thinking about the goal of monthly revenue as like, oh, that's mine. And I or ours as a family. And we get to do all these cool things. It's like, I want to create so much more impact in other businesses and let them have sort of offshore support and be able to help them grow their businesses. So the shift for me, yeah, it's really been just thinking about money differently, especially revenue. Yeah, but it's, it's crazy to think how much the businesses grow in such a short amount of time. And you see the revenue and you're like, okay, that's cool. Like we're growing every month. But at the start, it was like such a small number. But then it was like, it was so big. It's crazy. Because you were breaking through like yours and cleanse. And this is a lot of people. This was my, like your your blast ceiling is, it's only what you know. And that's the income. Yeah. And I look, there's going to be people listening who aren't business owners. And that's true. Cool. I love this is it. I'm not, we're not here to encourage you to go start a business. It's I'm all about however you want to make your money totally money. But I'm just and like if you're feeling captor right now, I said, because there's a level of like you haven't been able to break through it because you haven't thought greater or sort of a different way to get there and for the family dynamics of what all been handed down, like go get the good job, work for 40 years. Yeah. Or all of that jazz. But I love what you said. I've talked about this a lot is because I was always the money hungry because I was in so much scarcity. So I just got money out by business. And the only time that it ever shifted into been like the scaling and having only thought more than I ever thought is when I realized hang on the money is the byproduct of the side provide. And I actually had a friend sit down with me super randomly. And it's like always new this, but you know in the time you hear it and it actually clicks. And she's like you've got to be of service. Yeah. Like when I'm I actually want to help people. Yeah. And get the up come the money comes. And I want to say this don't get me wrong. I'm not here just being as selfless like oh it's not about me. It's about who I can get out of bed every day for myself. Totally. Yeah. So I'm only in this business for myself for the quality of life that I can have and I have a family I want them to have that quality of life with me too. The only way I'm going to get my selfish outcome, which we're all here for selfish outcomes. Yeah. Absolutely. Yep. You can shout. Anyone can challenge me on that. And I'll prove how to have a selfish outcome too. But like when I have that the way to get that is by being selfless is the like who can I help? Who can I help? Yeah. Yeah. Which there's a perfect lesson in this with what you guys are providing because you literally help not just the consumer. Let me if I'm the client, it's the service you're providing the families and the Philippines. Yeah. Yeah. Yeah. I get so much joy when a VA messages me and shows me a picture of the new car that they've been able to buy for their family. And they're like thank you so much. And I'm just like oh my god. Like it gives me goosebumps. Makes me want to cry. Or like you know just just little things like they'll send me a picture of them with the flowers that we sent them to say thanks for being with agent sync for a year. And it's just like oh my god like I just love it. And the money yeah the revenue is as a byproduct of helping more businesses and more families in the Philippines like I never thought I would have a team of over a hundred in the Philippines. That's wild to me. Family is you're helping. Let's open a can of worms because we've had this conversation in Instagram DMs and you're talking on that fuck it. Let's talk about it on here. Yeah. But this is wealthiest fuck mentality and like maybe trigger warning for anyone who's listening to this in their victim ego entitlement. I say this because I can be a great victim. Yeah. I think we all can. We all can. Yeah. But let's talk about this because you're huge in hey let me support your business with offshore. Yeah. So to me have that converts to me. You'll have the nicest way to say to me. I'm like fuck yeah I can get cheaper help. It's cheaper for me. I can get more hours. Yes. I love that. But then we have the it's entitlement across which has come from a poverty mentality anyway in Australia where there's the VA's and whatnot here who are like complaining like we're losing work because people are business owners are paying for cheap but like talking about your experience.
experience me and feel free to share your opinion like I'm happy to share my triggering opinion. Yeah, I love this conversation because we'll have it a lot. Especially I get people commenting on my meta ads and things like you're the problem with this country sending jobs overseas and I'm like, "Fucking, give me a break." Like, "Come on, people here in Australia, like I have onshore support as well. I have two amazing team members, Lauren and Kristi, and they do different parts of my business that I believe I can't outsource and I don't want to outsource because they talk to Australian clients. Lauren does sales, so she's talking to new clients that want to come on board and Kristi manages a team of VA's and the three of them manage clients and VA's. So they're that support. And I truly believe if a client's having a big problem with their VA or possibly want to another a second VA or a third VA, they want to grow their team, they want to have a real conversation with someone in Australia to be like, "This is what I need or this is what's going wrong. How can we fix it?" So I'm more than happy to pay them really, really well. I give them bonuses. They're doing well, right? So I believe that those roles can't be outsource and that's the same with everyone in Australia if you're if you have a job or you're a VA here in Australia, there's certain things that you can do for business owners that they shouldn't outsource or they people don't want to outsource. You're going to have a job. You just have to find what that is, but you as if you're the as an Australian VA, you shouldn't be doing the tenderloin hour task. If a client has a client here in Australia has said to you, "I want you to be my Australian VA" and you're doing tenderloin hour task for that. I need to be like an OBM, a business manager for them." And I can outsource the tenderloin hour task and have my own VA that I'm giving that work to. So it frees me up to make more money or take on more clients. This is where a lot of especially Australian VA's get capped at the amount of clients that they can bring on and they're never going to make more money if they can only service 10 clients a month. Yeah. Whereas they could service 20 and make more money and they have a team member that they work really closely with to do the lower tenderloin hour task. So that those people to say, "You're taking my jobs?" No. We're not. We are actually helping you if you think about it differently. You could have your own VA and make more money. And for you to outsource to a VA, just say it's $2,000 a month that you could be paying that VA. You could take on a shitload more clients and get up to the money care month, revenue that you desire. But you're never going to get there if you continue to do those things. Yeah. Yeah. And even like in your own business, you as the business owner shouldn't be reconciling you zero. You shouldn't be doing your own care of a template. So even if you don't want a Filipino VA doing a task for the clients you've got, you should they should be doing those things in your own business. So you're not up till midnight. You know, you're doing those things. When you're a VA, unless you're employed by a company and you're on your salary, that's different. But when you're working for yourself, you're a sole trader, you're not only doing work for clients, but you have to do your own business stuff. And this is like, I get it when you first start doing because we want to make money and we're like, yeah, I've got some clients, some trading time for money, but you didn't become a VA to be working 40 hour weeks, 50 hour weeks. And yeah, maybe maybe you can do that in hustle, 50, 60 hour weeks. I'm going to assume you don't have kids because that we're kids. So you might be in your absolute, oh god, yeah, my mental health and energy. But you're going to get, say, you make the 20k month with what you charge and all of that. But then you have no fucking time to enjoy it because you're going to add you've got so much work to do. But I know that's where the tipping point comes. Like these people with these VA's who are complaining, but they're not there yet, but they're not thinking greater. And I guess these conversation is to really challenge people to think greater. Like if you're a sole trader, you're an entrepreneur, you need to think about scalability, otherwise you're never going to make the money that you think you are going to make. And that's why you became the sole trader because you want to fucking boss. That's right. And otherwise go get employed. It's already me. Less stress. Right. And the thing is, like, the $10 an hour that we pay the Philippines, if you're charging as a VA, $50, they are $10 they're receiving. It works out, I would just, I could be completely off, but I feel like bullpuck. It's about that $50 an hour for them because we have to understand we have to understand money. Yes. Earlier we're in an inflated economy where we need to charge as like, well, I'm not a VA, but you know, you need to charge X amount per hour just to fucking live and survive. But the money that we're giving VA is like, we like, why need to move countries? Charge less and get more work. Or but over there, like the $10 an hour, it's not like we're ripping the Filipinos off. No, that's good. That's honestly for us. That's what we pay like a very, I don't want to say basic, but like just a great general admin VA, that's the salary. We actually pay our VA's quite a bit more and we are, you know, as a virtual assistant agency, we're on the higher end for clients, but we are getting really experienced, skilled virtual assistants. And actually our leak package, our leak packages based on like OBMs or operation managers. We've got accountants, we've got legal secretaries, like we are really focusing on the roles that you would pay here in Australia, $150,000 a year, like you could replace that with our leak package. So when I get people commenting on say like my meta ads and like, oh, like you're taking our jobs overseas, no, like I'm not about firing anyone in your team. Like if you've got a great Australian team, keep them, but why are they doing $10 an hour task? You could have them as managers, managing sections of your business, helping with the growth, doing dollar productive tasks for you and get them a VA to be doing the $10 an hour task. Like I guarantee that that person you're paying $100 grand a year, they will leave in a year or two. If you continue to give them boring mundane tasks and no crew re progression, think of how you can do that. So you don't have to keep hiring onshore staff. You can have your great solid team of Australian team members as managers and helping you run the business at a higher strategic level and get the VA's to support them. That's how you grow and that's how you scale. So the people that say, oh, you're taking our jobs overseas, when we're not, because you wouldn't be able to afford another person in your office at a hundred K to do basic admin. Yeah, they're like, better at your job. Just get better. Yeah, I'm a VA. She's not even a VA. She's she's my unicorn. They say you don't love that. You know, we came from the same correction. I learned these like you should never create a role around a person. I challenge the fuck out of that belief. My gal, my unicorn. I was like, she's amazing and I'm rolling with it and she's irreplaceable in that sense. But I give her the like she progresses. She gets bonuses. She gets pay rises because she wants to be a part of this. She's invested in the mission. I love that. Yeah. So why not? And then when I come to a point that they're awesome, but like she does things like accounts, like I'm not going to hand over my accounts to a foreign country, no matter how good their English is, not right now anyway, because of my customer experience. But I've hired Australian for like my podcast and for what I paid and what I offered and then that didn't work out. That didn't work out. It didn't last very long. And then now my podcast guy, who's from the Philippines, I'm like, I just need to go offshore and I'm going to get a guy. Oh my gosh, the quality of how quick it is. What I was paying someone for 10 hours, I pay him for almost a month's worth. Yeah. Yeah. And he's so grateful because I'm what I provide because he's better at the job. I'm not trying to find it's just the absolute truth. Like if you want to be paid well in a VA or a supportive role in Australia, be the fucking best. And then you know what, you'll hit that point as we said. Yeah. Then you're like, I need to outsource the little things that actually drain my battery because it's not my zone of genius. Yeah. That's the ability. Yeah. And isn't it crazy? Like you can and it's same. I've got Sheila who is my unicorn and I've actually had to do a bit of you know how before you said, don't create roles around people. I definitely did that. And now my business, I've got my core team is 12 people. And I've kind of looked at my all-chart and I'm like, okay, I have created too many roles around people. So I'm have to do a little bit of a restructure, but there's certain people that do like, I'm keeping them. So I have to continue to create a role around them. But then the rest of the team, I'm like, I actually need to look at what the business needs and move a couple of people and also like bring in some new people as well just so we can continue to grow because with Sheila, she does so much in the business that she's at capacity. So now she's her own VA, but we've had to restructure that as well. So it's interesting. I was always, don't create roles around people, but when you find a unicorn, especially in the Philippines, you could pay them double. Like I pay Sheila really, really well and people say, that's too much for a Filipino. No, it's not, it's not to me because she is irreplaceable and she will never be able to do that.
never leave me because she wouldn't be able to get what she's getting elsewhere. I hope not because then I just up her because she would never leave me. And I've said to like a couple of key people in my business, like you're never leaving because I wouldn't know how to run my business. Like they run everything for me. And that's allowed me to do podcasts and network and do all the things that have helped grow the business. So yeah, when you find a good unicorn, you're like, I will just tell you well and you do bonuses and you can never leave me. I think that we get to make our own rules and then it comes out and take all the advice and learn and make your own, yeah, I have to make my own rules. And the thing is you're always going to learn you less than anyway. Like I keep points where like, and it's usually I can do it on myself. Where's that showing up again? I was like, I thought I had delegated and it's the next level because I want to scale and I want to add 10 grand, 20 grand to my monthly revenue. So that means like I need the structure. The whole, which all comes down to I talk about this little time that you can't build this skyscraper of rotten stumps. So if you want to add that, I don't know. Yes, I do. Now beauty, so when it comes to money, like you're trying to build wealth, if you're rotten stumps are like poverty mentality, like all of that shit, bad money management, poor money management, it's all that. But like say I've built my 10 story apartment building right now. So that's my business. But I want it to be a 30 story apartment building. I can't just build up because I don't know the foundation. You've got to build. Yep. So what's the structure? What does that look like? And that's what support is that who's coming in? What's systems in place? And I think it's really important with I used to always hear like systems in business is just like tech and stuff. But I realize no systems is also the people. Yep. Like those people. And that's where systems and processes I reckon you can't scale without those three. You think you can get like and you can get to a certain level. And that's where like when I got sheerlar, I was just like, oh my, and that's why I created our elite package because it's like everybody needs a sheerlar or a sheerlar equivalent. Then she's not just a general VA. She's the next level. She's like my general manager. And where was I going with that? So yeah. But now she's at capacity and looking on too many things. She's got too many rocks, too many hats. And I'm like, okay. Now we've got to replicate that. So like building that foundation instead of it being like me, I lean and sheerlar. And then a whole heap of team under that. It's like we need to like expand that foundation so we can then continue to go up. Yes. Yes. So like listening if you're a business owner, I'll just so much wisdom and gold. And I guess evidence to wherever you're at, like if you feel stuck, which we all feel stuck in business when we set a new goal and we're like, why are we not there yet? Yes. That trust in the process of delegating, getting the help being support. But think this less than this evidence, even though it's specific to business right now, if you just earn the full time income as in, or maybe you're like the hubby does and your state, however you receive income, this is where structure and support is so important. Like what in the home space? Like I have a cleaner. I couldn't afford the cleaner at the time. But I was losing my shit at hubby because I was wanting to have described the ground in the butter. And laundry is a big one for me. I don't touch laundry anymore because it would frustrate me so much. Yeah. And I'm like, I can pay someone to do this for 50 bucks. Like why am I spending my hour in the afternoon folding clothes when I should be spending time with my kids? Yeah. I would much rather just pay summer and doesn't always have to be delegate to work more in your business. You can delegate. So you've got free time. You can actually raise your family or go to yoga or whatever you want to do, that's going to give you that time and space that you need. Do that. Don't stay up to midnight working on your business when you could delegate things for $10 an hour. Like it blows my mind. You just made me want to vomit a little bit when he said stay up for midnight. But I'm an early bird. I'm an early night. I'm a Nana. Yeah. But I love that early. I can't sacrifice sleep or I can't function. I don't have the capacity. And then having kids like we spend almost $500 a week in Nani Care because we are unvaxed family. I'm cool with that. That's my choice. It's not even like I can send to a daycare. I'm like I'll pay full daycare rates but daycare is a private and most of them just have the rule of like, yeah. So cool private Nani's. But I have the I could have my little one at home and even start like she's three and a half, start the pre-Kindy, what what. But when I do that, I become resentful if I'm trying to play barbies all day and then I don't have the energy and capacity either to give her or then in my business. So even a Nani, like obviously when you're working like if we have to do daycare, it depends on your situation. But in my situation as an entrepreneur, I've created a business for the time of freedom. But if she needs socializing, she needs to learn things that if I eat most of the time when she's with the Nani's, I am getting shit done. My business, but then when there's the times where I'm like I just need some chem time to recharge my battery so I can actually be a good mom and not get fucking triggered and take my shit out on her. Yeah. So people, you really? It comes back down to like the selfish, the selfish goal. The more we're okay with being selfish in our life and in our business or what we want and we do it from love it. Like the easier it is to like hire the VA's, hire that outsource. Yeah. Because then the more we have to give ourselves, the more we can pull from that overflowing cup. Everyone knows this. But we never do that. Oh my god. Yep. Yep. Oh, I see. Yeah. So what's been your biggest lesson other than delegating? So we've already established that lesson. Yeah. Yeah. I want to bring this back to creating wealth for your life. Yeah. What's been the biggest lessons or learnings or things that you've implemented that's or that even the wealth outcomes that you never thought was even possible to create in your life. Yeah. What experiences you have with this that you would love to share? I've realized that even though the business is doing well and revenue is great and will continue to grow, I want to create wealth in other areas. So if God forbid the Philippines was white gapped by you know tsunami or something horrible, I'm like my business could disappear. Right? So I need to create wealth in other areas. If I needed to I would or of course start a new business or I would go back and get a job like I'm not as much as I would hate going back and getting a job. But you know if something happens I would until I figured it out what I could do next. But we're investing in property. We have shares. We have Bitcoin. We have all of these things that there's other areas of wealth creation. It's not just business. There was a time last year where I was like maybe I'll get an investor in agency called maybe I'll sell agency. I did not that I wanted to sell it. But I was like if I could get a lot of money for it, what else would I want to do? And I'm like I'm so interested in investing property. I think it's my real estate background of 20 years. But we've got investment properties now. So I think so many people have the pressure of when they start a business. They go all in on I want to make this huge business and create lots of money. That's great. And I do believe you should have a business and go all in on it. That's what you want. But you need to look elsewhere as well to create wealth. wealth doesn't come from just one thing. I believe it comes from many things that I guess progress at different rates. So you wouldn't buy a property unless it's like needs a Renault and you're thinking I could add a K by doing this up in Flippin A if that's your goal, do that. But investing property for the long term. So that's what we've done where we've got a couple of properties. We'll continue to buy more. We've got some goals for buying a big bit of land and building a house and doing something else on the land. Airbnb, cottages or I don't know. We've got a few ideas so that we'll stay tuned for that one. But I think leaving my corporate role, like we would have always invested in property but we wouldn't be able to do it at the scale that we can do it now. So yeah, I think it's just I truly think people always spend time on like a business plan but people need to have a life plan as well. And what does that look like? What do you want out of your life and what do you want out of your investment? Look at my parents and my God. I love them so much and they help me so much with my girls. My dad had his own business. But when he closed that down to retire, there was nothing. There was no soupa. He didn't put any soupa away. My mum worked at a pharmacy for, I don't know, 100 years. She retired with a tiny soupa amount. And they sold their house to go traveling around Australia. And I'm so grateful that they helped us to get set up with our house. And we continue to give that back to them now that I actually can. And that's a big driver for me is my parents supported us so much that now I can support them which is amazing. So a lot of what I do isn't just for my immediate, like, Clint and the girls. It's for my parents and my extended family as well. But I never want to retire from a job and have nothing. Yes. So many people get a job and they all start their own business which is amazing but they just are happy with their
little income that they make per month and they're not investing or they're not putting away in their super and they're getting a retire when they're 60, 65, 70, 75, if they need to keep working and have a pension, barely have the house that they've paid up and I think that's so sad. Like there's so much wealth out there. Yes. Just had and you can have it all if you work hard. Like I really love Jack Henderson. He is a like a property investor, he's got a few businesses and he has hundreds of properties now and he's like 28 or something. Sam Gordon is another one like they've created their wealth through property which I love but I really think it's like property shares, Bitcoin, crypto, and what fields. Yeah, yeah. So do what you're right for you but start starting investing and start putting money away. I remember when we bought our first investment property, I just had Ella, she was seven days old and my husband's friend had put a deposit on this block of land in this new estate that was being built and he was like, "Hey, it's only 10 grand. We only have to pay 10 grand now to get the block and we can figure it all out later." And I was like, "Okay." So we just did it. Like what's the worst that can happen? Have to sell the block of land in a few years when it's registered. We're going to make money. So let's just do it. We've paid the 10 grand, got the block of land, that registered with the council 18 months later and we obviously had to get the loan for that. It was like 250k. We were like, "Okay, now we've got to build the house." So that was 300k. Four years later, this house and land package that we created was 550k and it's now worth 800,000. So it's like, "I'm so grateful we were like, let's just do it." And I just like challenge people to be like, "Just do it. Just do the hard thing. Do the scary thing." "Like you're not going to die." "You're not going to die." "That's the worst that can happen. You have to build a house or buy a house and renovate it and sell it or rent it out." And then if it's a 10 grand loss, it's a 10 grand lesson. I always look at it. There's a message in there that comes down to you like, "What have you got to lose?" If you need people like, "But I want money to invest." "Okay, well, what can you delegate that just taking up your capacity because everyone has the same amount of time?" Everyone gets the same amount of time. Okay? And everyone has different priorities and everything is a choice whether we consciously chose it or not. It can be triggering for people as well. Yeah. Then it comes down to like, "Okay, well if you're in business, I need help." Like this was me and you know, "I can do it myself. I can do it myself." And then when I finally like passed the baton and trusted in help, it was fucking scary. That holy shit. Like, I could never further myself following up on decline payments now. I'm like, "That is another thing. Am I as you please?" No way. Well, as if I used to respond to X-wise, I'm about to hand over my full email list, like my full inbox. I wish it was fair. I haven't got an email and I work email to my personal email. That was like one of the best things I did. My business got rid of that. Yeah. I know. But the thing you learn, like, I guess where I was going with that is you're scared. You want the wealth, so you want to invest, you need more money. What can you free up? What can you get help with to free up the money? Thank you. And you do make more money. Like we're about to invest in our next property. Yeah, we're amazing. Like again, it's scary, but I got you, because it's scary because you're breaking through next level, yelling. And so you've got to think about that hangover movie, the second one, the Asian guy goes, but did you die? Yeah. Yeah. So I'm like, "Am I going to die? Did I die?" Right. And I always think like, even with what you're bringing on your team member and you're like, "Oh, like, you know, it's scary." What's the worst that can happen? You've got to fire someone and you learn a lesson? Yeah. No, I had that. And you know what it usually is? It's our people, please, our generation. Ask the women. And you're just breaking through that every single time. Like the women, we know this. Ask making money. We're making big money, but we're not even making big money. I know. I would cut my revenue now and I'm like, "Oh, it could be so much more." The people who are earning more, like when we're in poverty mentality, which we've grown up with the scarcity, we've grown up with in a lot of us. All of us entrepreneurs pretty much have at level. They used to, I know I used to look at them all, they're lucky or they get at easy blah, blah, blah. But then when you start to get to that point, you realize, "Oh my gosh, this is what it takes." Like the less our people please and the more I please myself and the outcome, the better outcome I'm going to get. So I then have more to give. And obviously, we're a good-hearted person. We're not going to be seeing you next Tuesdays about it off. Get money in the hands of good people. Absolutely. We're going to do good things and buy our family and be able to have that overflow. And then we become the ones that trigger the poverty mentality and others. Absolutely. Yeah, I think that's why I like who I said before, Jack Anderson, because he gets so much slack on his reels and posting everything because people are like, "Yeah, just give it to him about owning so much property and how dare you when there's a housing crisis." And he's like, "I was poor." You could only spend many properties as well. But you just haven't tried. He's a housing crisis. He's buying us a people's rent. Otherwise, the buyer and sales. Yeah. You want to buy them? Buy the house. I'd be hating on the government. Hate on the banks and the government. That's creating the inflation. That's right. Well, hate on the. This is a whole 'nother loop of wormhole or whatever. But like, we're in Australia. The borders are open. And we get a lot of immigration, which there's the beautiful side of that. But the other side is it is massively driving a housing crisis out because there's the supply and demand. There's more people than there are houses. Yeah. So don't like, like, get in the game. You have to make the game work for you. Don't hate the game. Absolutely. Well, you can, do you know what you can hate the game? But then, like, what is it keeping enemies called? Whatever the saying is. Make the game work for you. Can hate it. But then be the owner of it. What is it doing? I hate the game. Yeah. Like, do that. That's why. Yeah. And get in. Absolutely. Absolutely. People always win, or people always, like, disagree with what you're doing. But they could do it too. We're showing you how. Like, I literally came from the most scary thing in the most ablesh*t around money and wealth and whatnot. And you know, I've talked about this before. I joke because I mean it with love. But you don't laugh, you cry. Well, I have family members when I grew up, they were always considered the snobby uncles and all this. And I'm like, now I fucking get it. Because they're all invested and then didn't want to have it. Didn't want to have to deal with the low social BS, whinging, poor me. Yeah. But they're not snobby. They've just actually done something with it. Done something. Yeah. Yeah. So, let's talk about, like, how can people find you? Tell us about, like, your offer, people in business listing, like, you need just need agency in your life. Like, tell it, where can they find you? Obviously all the show notes, guys, all the links are in there too. Yeah. So, I'm really big on Insta, so you can always pop into my DMs and we can have a chat. So that's Jess Watman, underscore agent sync, or we've got our website, which is agentsync.com.au. But yeah, I mean, we would just absolutely love to help as many business owners as possible. And it's truly so you could grow your own business and delegate and have an amazing team. Scale your business, whatever you want to do, but you should not, as a business owner, you should not be doing those tenderloin hour tasks. Like, you could do so much more with your time. So yeah, we've got the two packages. We've got a sensual and a leaked and a sensual package is like your great general VA or social media VA. And that's really good at like a task list or procedures. If you've got repeating things in your business that you do weekly or monthly, you shouldn't be doing them. There's a process to it. Someone else can do it for you. Our late package is more of that strategic thinker, the manager, think OBM, operations manager. You know, we've also got, well, not that we have like, have them. We have them for clients, but we don't have them just sitting around. But we hire for what you need in your business. So if you came to us and said, oh, just I own a solar company and I need someone that can go through and manage, you know, my team of people and look at the rosters and delegate to other, you know, VA's and do things like that. A lot of people think that's an onshore role. But if it's done on a computer, it can be outsourced to the filler peens. So we also find that higher level, elite level people in the filler peens. So whatever that role is, if it's done on a computer, it can be outsourced. We just work with you. We work on what the role is, the tasks, what the tasks are. And then we go and recruit specifically for you and your business. So we make sure we're finding the best people we can attend it at. It's to provide to you. And then we help with the interviews with you. So once we do a short list of two or three people who are the best out of thousands of resumes we get, then you can interview them and pick the right person for your team. So, yeah, two packages. I'm really working hard on educating people that VA's just aren't basic admin anymore. There's so many roles out there. We've got AI specialists. We've got website developers, like such high level roles and it's wild. Like I never, when I started agent, the sink, I was like, you know, I'll just give basic admin people to people in Australia. But it's become so much more than that. I'm just so happy at how it's. how it's grown the last few years because Yeah, business owners need this support at the higher level as well, and that's what we want to provide so That doesn't chew up all your profits The money you make. Yes, honey. I meant yeah. I love this. Thank you so much for coming on and sharing all this and having this chat with me You're amazing. I love you. Oh, thank you. I love you too. Thanks for having me But see you. Bye guys Thank you so much for tuning in to wealthy spark the podcast Honestly, I'm just so grateful that you're here. You're doing the work You're listening and you're rising into your wealthy woman era if this episode landed for you today Please make sure you're following the show leave a review and share this with a friend who's ready to grow her wealth and become her wealth yourself as well just by you doing that you are supporting this mission of us all Raising our standards and creating the best quality of life that we can and having the money and paying to support that too So come hang out with me on Instagram at Kim Kent double underscore honestly drop me a DM If you have any questions or you just want to connect I'd love to hear what came through for you from listening to this episode And until next time keep the vibes high keep the bank count even higher and never forget that you were born For overflow you were born to be wealthy and have wealth
Podcast Summary
Key Points:
The speaker encourages VAs to upskill into roles like OBM (Online Business Manager) and delegate basic tasks to their own assistants to increase income.
Jess, founder of Agents Inc., built a business providing highly skilled virtual assistants from the Philippines, scaling from one client to over 100 clients and VAs.
Jess transitioned from a stable corporate job to full-time entrepreneurship, overcoming fears of losing financial security and imposter syndrome.
Outsourcing and delegation are framed as investments that free business owners to focus on high-value activities like sales and leadership, not expenses.
Jess shifted her mindset from revenue as personal gain to a tool for impact—supporting families in the Philippines and helping other businesses grow.
The podcast addresses controversy around offshore hiring, with Jess defending it as a way to create opportunities rather than taking jobs from local workers.
Summary:
, who shares her journey from a corporate real estate role to building a thriving business that provides virtual assistants from the Philippines. Jess emphasizes the importance of thinking bigger: rather than staying a basic VA, she advises upskilling to become a business manager and outsourcing lower-level tasks. She started Agents Inc.
after her boss sold his agency, initially juggling her corporate job and growing the business for a year due to fear of losing financial stability. She overcame this by delegating all non-core tasks to her Philippine team, allowing her to focus on sales and leadership. Jess highlights that hiring offshore support is an investment, not an expense, as it frees business owners to generate more revenue.
, $5,000/month) felt monumental, she now views revenue as a byproduct of impact—enabling families in the Philippines to buy cars or flowers and helping clients scale. The conversation touches on controversy around offshore hiring, with Jess defending her model as creating global opportunities rather than harming local economies. Ultimately, she advocates for working less and earning more by leveraging delegation and service-oriented thinking.
FAQs
Instead of staying as a basic VA, upskill to become an OBM or business manager, and outsource lower-level tasks to your own VA to free up time for higher-value work.
Jess is the founder and CEO of Agents Inc., which provides highly skilled virtual assistants from the Philippines to support businesses.
After her corporate boss sold his agency, she wanted to replace a VA using her own hiring method and realized she could build a business placing VAs into other companies.
She worried about losing the stability of a steady salary, super, and paid holidays, especially with a mortgage and kids, so she stayed in her job for a year while growing her business.
View it as an investment, not an expense. Delegating low-dollar tasks frees you to focus on revenue-generating activities like sales, helping you earn more money.
Initially, hitting $5k or $15k a month felt huge, but now she sees revenue as a tool to support more families in the Philippines and help more business owners, not just personal income.
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