Ep.22 - Ngerjain Design dari Hulu ke Hilir, Ini Cerita Studio Durë (with Ferdy Ferida)

Welcome to Top Design, back again with me Dimash. Before the previous episode, you already heard about Press. In this episode, I'm in Bandung again. I've been to Bandung three times. Today is one of the creative agencies in Bandung. Who am I today? Hello, I'm Verdi from Studio Durek. Yes, with Verdi. Today, I know Durek. He's also our friend. There's a viral one. Yesterday, we met around Bandung. I want to meet him and study in Bandung. You see, this is not the one that made this design. This is one of my friends, Durek. Let's get in touch. Today, we want to talk about this. There are some questions that we want to talk about. Especially about the design of this agency in Bandung. Can you tell us about Durek first? How long has it been? And what is your position as Verdi? This is Mike. Hello, friends of Top Design. My name is Verdi. I know Durek. In the intro, Durek said that there is a studio branding house. There is also a studio design. We are a studio design. What we do is, we work on the design of Durek. The brand is actually from Hulu to Hilir. Everything is very simple. But if the case is a brand that wants to launch, we also work on the identity part first. Then we prepare for the opening. For example, we have to design to the science system. Then we design the menu. Then we work on the design uniform. Then, after launching, we also work on the social media. We are already from 2021. In the beginning, there were only two of us. Now there are 200 people. It's not just passing. 15 people, if I'm not mistaken. Now there are 40 interns. How many interns do you have? 3, if I'm not mistaken. Praise be to God, every year there are more. I really want to be bigger here. I want to have a big nose. Let's go. Since yesterday, we have been with the bandung agency twice. Last time we asked about the trend that exists now. Why bandung? Why? How can bandung be shaped? It's a long way of working. Is there any element from this city that is very creative that affects the way of working? Why bandung? Because it's not Jakarta. Maybe I was born and grew up in bandung. Since I was little, we have been involved in things that are entertaining. We have been involved in creative. For example, when we were in SD. Because of the bandung, we had a lot of people. Even like Pawais Pedahias. We have been involved in things like that. Then there was KSMP. We have been familiar with pensy. Then there was SMA as well. Maybe it was the same as the school. So, what I feel in bandung is how the environment supports the creative industry. Even when we talk about demand. Because the environment has been formed. There are many people who support the creative industry. There is also a lot of demand. In the West, the land is still green. In Bandung. I also want to ask you. At first, when we were in Naginji, or in Dungung, we didn't have to have it. We had to. But because the ideal is to have vision. Vision to the future. Because there is no vision. We just work hard. But what vision do you make? With friends or teams. What is the philosophy? What does it mean? We were looking for it yesterday. I don't know. In terms of vision, there are two founders. There is Argi, the director. I have to be here today. But he can't. There is Argi and I. So, there is the founder. What is the vision? Maybe we want to show what we can do in Dungung. We want to show what we can do. We want to help people. With our experience. With the skills. What skills? The skills. Like us. The fun fact is me and Argi can't design. I can't. Argi is a question. It's a joke. There is a joke. There is a joke. The tutorial is interesting. 5 cm for the paddy. It's like that. But what else? We have been here for 3 years. The vision is still the same. Or there is a new thing. We want to be in the course. In the end, in the daily life, we work on different branding. Starting from F&B. There is retail. There is a brand fashion. From there, each person has their own vision. Each person has their own vision. Like Jabar. As a designer, each person has their own vision. They want to implement it differently. Every person has their own vision. They want to experiment in materials. Argi has the same vision. When there is a brand that wants to market. But they want to change the stigma. If they want to market, they have to be bad. If they want to market, they have to be good. I have the same vision. Everything has to be fundamental. As a brand. As a brand. As a brand. As a brand. Maybe that's how the vision is. Talking about it, usually, when I get caught, each person has added value. But back to the topic. I have the same vision. As a brand. As a brand. We came from the top of the world. We came from the top of the world. We came from the top of the world. The creative industry just started to move there. The bigger the market, the more creative it is. But because of the expensive price. So you have the same vision, right? I have the same vision, but I can't. Because there's a bit narrow. When you talk about the market, it's starting to be more creative. There are still 7 million contracts in a month. Of course. It's small. But what makes me amazed from Kotaini, Bandung, since I've been talking about the agency or the creative industry in Bandung, the localization industry is crazy. Localization is crazy, because by default, from all levels, people don't want to be creative. From the fashion, the level is the maximum. Even though the high-economic economy is the maximum. The fashion is for sure. Localization affects the way of working. For example, your client is from Bandung. You have to get to know him. In Bandung, this is our way. What do you want? Do you want to get to know him? There may be a way. But I don't want to get to know him. Because not all the things happening in Bandung are good. Because when we're talking about the clients, we still want to hear what they want. Besides that, our communication with the clients is like friends, for example, "Hello, how are you?" "Hi, how are you?" "Do you want to get to know him?" Bandung may be like his family. But for the rest of the clients, there are some who are not. But the unique thing is like what? Bandung doesn't have to find it difficult. What brand is going up in Bandung? For example, we can just go to a cafe and see what people are wearing. It's easy. Maybe in the other side, the owner of the brand will push. "Oh, this is different." It's like you have to keep riding the wave. But there's a positive and a negative side to it. Talking about the trend, I assume as a creative agency as branding and digital marketing, right? Because yesterday we talked about as a team design, the concept of our studio that we inject into the brand. For example, it's very popular. So we know it too. From the nature, from the heritage culture. So in our opinion, we have to inject our value. But I assume it's difficult in digital marketing because the brand wants it. "Oh, that's about it." There must be a lot of brands that are trying to direct what you have. What do you think? Are you confused? Yes, but because there's a lot that we have to take care of if we talk about it. In this value, in branding, there must be two directions. We have to respond. "Okay, I can do it like this, but the good thing about this is how?" But in social media, we still have to follow the brand's guidelines. I mean, I mean, we manage three coffee shops. For example, these three coffee shops must have different guidelines. They have different characters. And so on. The value that is taken care of is more to stand out this brand. They want to talk about the brand's value that is taken care of. For example, for example, coffee shop A, this coffee shop A wants to be labeled as a common coffee shop for parents and children. The content delivery will be accepted by parents and children. It will be more all-segment. But in this coffee shop B, he wants to be known as a very young person. Maybe, by editing photos, by taking photo angles, he has to stay in line with the guideline or the character of the brand. So, the value is taken care of. So, even though in the second one, he wants to be branded in social media, the value is still there. We have to influence the brand. If the brand is said to be a very Indonesian studio, the brand is not. It is a very modern studio. But if it is a cultural or a modern one, we will go to a modern one. Maybe, this is not what I said, but a few people have seen the brand. The brand is a brand experiment. That's why we can't label it as conventional. Because we want to change the shape of anything. But there is still a border. We can't go too far. Next, I want to talk about business. Do it. I also have an agency in Jakarta. What's your name? Nathuno. This is Instagram. So, whenever I meet another Ragen owner, my question is always this. What do you do to keep it relevant and competitive? In a city where there is always an agency to keep it relevant and competitive. To keep it relevant and competitive. Previously, the value that was kept for a long time was a modern and experimental studio. We have one group on Instagram, in the WA. Sometimes, we can't find a reference without an autopilot from 2021. Without asking to find a reference. It's like finding a good partner and a good partner. Also, the creative director from the RG. For a durian, we can't find a reference from within the country. We can't find a reference from outside the country. We can't find a reference from within the country. We can't find a reference from within the country. We can't find a reference from outside of the country. Why? Because we can't find a reference from within the country. We can't find a reference from outside the country. We can't find a reference from within the country. We can't find a reference from outside the country. We can't find a reference from within the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. You can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. We can't find a reference from outside the country. You used to have a perspective as a team. Now, you have a perspective as a business. Do you have a moral? I have a moral. You have a moral. You have a moral. Like what to do, what not to do. You should avoid this. What to do, keep looking keep creating. What not to do is actually, we are doing the same business. This is not happening in our environment. But when you hear about the beginning or something, don't use this one. Just use this one. Actually, our environment is a circle. It's a circle. It's not big. If you want to go to Jakarta, Bandung can have a meeting with Jakarta. We respect it. We respect it. Because it can be a highway here. It can be a highway there. It can be a highway here. It can be a highway there. It can be a highway there. It can be a highway here. It can be a highway there. From the market. Maybe from the market. Don't. 12,000. 5 kilos. 80. It looks like it's not enough. It's not enough. Buy rice. Eat like this. Eat like this. What? There is this one. What is this? What to avoid? Like this. If you don't know when you make a durian, what are you going to say? I'm a block. It has to be consistent. It has to be consistent. There was a conflict when we started to make a durian. Will it sustain? Will it last? Will it last for at least 2 years? Will it last for at least 2 years? Will it last for at least 2 years? It seems like it can last for at least 2 years. But it's dead. A little bit. Just 2 seconds. There is a moment when it feels like it's dead. For like, it's all gone. It's all gone. It's all gone. Of course, there will be ups and downs. When you are really excited. But just walk. Stay on your own. In the past. Then, for the avoid. You have to answer. Avoid. Client. Client. No, don't. Just say it. For the avoid. Just avoid getting angry. If you don't get angry, you are going to lose your power. Yes, that's true. I want to be new. It's okay to be angry. If you don't get angry, you are going to lose your power. For the avoid. If you get sick, you won't be able to breathe. If you don't get sick, you won't be able to breathe. If you don't get sick, you won't be able to breathe. If you don't get sick, you won't be able to breathe. It's true. Maybe it's because of the visionary. In Japan, there is a hole. For example, there is a motorbike. It's true. Sometimes there are some that are not solved. One of them is, internal problems are rarely forgotten. The visionary is how Durabisa can survive as a service or a team. The service and the quality. But sometimes, to take care of the internal. And so on. But it's possible that it's not like that. Yes. That's the moment. Wow, it's also a story. It's also a reflexive moment. Because we are founders. What is the story? Don't forget to see this situation by yourself. Sometimes you have to release something that you have to work for a while. To see your business from outside. And then it's like, there are many problems. The problem is better. This is also a problem. Don't forget. One of the problems is your health. It's also a problem. I can't wake up. I can't wake up. I can't get down. Don't forget to eat 5-star hot tea. What's wrong with you? I'm sick of it. What's wrong with you? I'm sick of it. So, we are really thankful. It's really fun. Actually, I want to talk about the 100% more. But it's more like sharing stories with a lot of people. Especially, in season 1, it's okay. It's a lot of focus on business. There are many stories that I want to hear. It's like making a story. Find the same feeling. Who knows? This studio feels like this too. You're not alone, bro. You're not alone. Lastly, if you want to follow Dure's development, you have to do something. No problem. Dure, we are on www.studio/dure.com www.studio-dure.com or on Instagram @_dure. There are only two channels. And behind the scenes. But, there are still three. There are still many that are ongoing. Because, we will post the project when the clients are done. There are also who are already done. Let's wait. So the client is done. If the client is done, the client will forget about it. Yes. But, the timing is good. Sometimes, we like to wait. Because, we like to use the SEO system. Yes. Thank you. Thank you. After that, we will talk again. With a more sensitive topic. No. Okay. Thank you very much. Join. Listen to me and Ferdy. Don't forget. Eat food. Don't forget about the design. Don't forget about the design. The best design is the one used by the client. Okay, bye bye.