EP 134: How To Legally Build a 7-Figure Peptide Business w/ Coy McAlexander

I legitimately spend probably two to three hours a day just speaking to people. Just shooting the shit about random things, industry, tips, theme things, or whatever it may be. And that I think is why we've been able to like jump to things as soon as we get hot. What you said there I think is 90% of the success I've had. I mean, the most recent thing obviously is telehealth. (upbeat music) All right guys, we got another one in the mix. What do you guys know this man? Some of you will not know this man, but this is Koi. Koi, I never know what you call you 'cause you have multiple names. So, Koi's my middle name. Yeah, Koi's my middle name. 90% of the time people call me Koi. The only people that actually say Garland my first name would be my mother. Even my dad calls me Koi, everyone else Koi. Yeah, that's fair. I just like, sometimes I like, I screw up the names a lot. So, I'm just gonna go with what I know now and yeah, you can correct me if I'm wrong. But most people know you ads Koi in this space. I feel like all your handles and everything are Koi when I reference you with Koi. So, yeah, here it is. Awesome man. You know what, I'm excited to chat with you because I've heard about you in the space for a long time. I didn't really meet you till essentially last year when you spoke at my event. But like, you just like kind of showed up in the space randomly and then I was like, oh, yeah, what Koi's doing? Koi's doing all this stuff. And I'm like, you look what is this Koi guy? (laughing) But you entered the space blazing man. You did some crazy stuff. You put up some insane numbers as you can see by these plaques behind you. So, I'm really excited to have you on and sort of get the run down on how you found our space, how you got into it and how you sort of dominated it over the last four or five years. It's a bit longer. No, the first time I really ran affiliate traffic like heavy was January 2023. Dude, that's not that long ago. No, it's not that long ago, no. Yeah, yeah. So when you got into this man like, and we'll dial it back to talk about how you got into it, but I do want to like sort of get your first impressions as we're here. So like, you sort of found this space like, oh man, what is this? And then if you launched in 2023, I'm assuming that you hit something hard out of the park and you're just like, this is amazing. Oh, it's ACA, ACA was like blazing 23. I was like, you know, prime time, like it was brilliant. Yeah, yeah. That's a good time to come in it too, right? 'Cause like, it's interesting. I just did a blog pass there. They were talking about like how ACA was probably the biggest thing to happen to this industry and probably the last like six years, I'd say. But it's interesting because it like, I think that there were so many massive companies built around it and now you sort of like, they have all this infrastructure. It's sort of like, tailed off and they're like, okay, well, now what would you? And I think a lot of them went to like Medicare or whatever, I'm not too sure. But yeah, man. So how have we done the back? Talked about how you sort of got into this space all of three years ago and yeah, go from there. Yeah, so it was like, it was 100% my chance. So like, before that, I kind of bounced around, you know, I had done e-commerce. It was really big into like SEO. You know, like marketing consulting for companies. Yeah. Then I had friends that were doing paper call. Like, so I'm sure you've probably heard them also Abe and Hagen who they're still really heavy into the call stuff. I randomly saw a story from Hagen and it was Ringba. It was a Ringba screenshot. And I didn't even know Ringba was at that time. I had no idea. And it was just like, you know, a live cast. So like, I was like 73 or something, right? You know, what is this? Like, what is it? What are you running? And that was like, I want to say November or December of 2022. And then by chance, we kind of all just, you know, connected on it. And then yeah, literally that January is when I got started running the first like ACA paper call campaign. That's cool, man. Was there a big learning curve for you or you're a pretty techie guy though, right? Yeah, I wouldn't say a huge learning curve 'cause I mean, it's like marketing is marketing. Like, I mean, you have to look like, yeah, e-commerce is different from lead gen, you know, and even like lead gen, I'd say different from paper call. But like, it's all the same thing. It's like, it's content, right? Like 90% of it's content. The other 10% is biz dev. So it was pretty quick. I mean, the first month, we did like a million dollars in revenue, the very first month. Wow. It was, I mean, we even had them like the capital to support the atspin. I actually found an ad account provider that was floating atspin week by week for us. That's crazy. We were scaling so fast. Yeah. Up to that point, was that like the most you've ever made in a month on something? Yeah, it was. Yeah, I mean, besides like exiting a company and getting lucky with that. But yeah, like actual like month to month, that was the most. Like that was, yeah, that was a tremendous like uptake. Yeah, that was a bit of crazy feeling. Oh, dude, it was insane. It was like, you know, I literally, I've messaged Adam out of the blue sometimes and I'm like, dude, like you don't realize this? Like sometimes, three in the morning, you know, worked all night going to bed. I think of myself as my, this one thing has completely changed the like trajectory of my life. Like, yeah, absolutely. I had good success before, but this was like the next level. Yeah, you know what's so cool, man? It's like, obviously that happened to you, but I hear that story so many times in this space too. Like, I feel like the learning curve to get into it. If you don't have any previous knowledge of it, it's like anything, it takes a bit. But then once you have that first successful campaign, you're like, this completely changed my life and view of how to make money. Which is, you can't say that about a lot of niches. No, so it's pretty cool. And I think that it keeps it exciting as well. You know, 100%. Yeah, I mean, it's a roller coaster, right? You know, it's like, there's that phrase, like no crying at the casino, right? Well, I literally say to the fillies, like no crying in the roller coaster. Because it's like, you know, we, like, CMS, right? That big CMS change that came with ACA. Yeah. We went from averaging, even outside of OEP, like just, you know, SEP period, you special all meant. Yeah. We were still doing 10 to 12 K calls a day. And as soon as that CMS change came, it went to like 400 calls. Like crazy. You know, the next day, and then like, you have all this overhead, right? You have all the staff. You know, I think we like 12 video editors at the time. Yeah. Yeah, it's a lot. Yeah. And also just like no shame to ring with you. We're like, do you just a ring with costs alone? Like, unless you're like margins are there, like that shit adds up real quick. And I can imagine that the volume you guys were pushing, your ring with costs were insane. Oh, yeah. I mean, multi six figure a year, yeah. Yeah, it was a long, crazy. That's cool, man. So like, you, how long did you run MCD for roughly? Oh, see, we started really tapering off. So we hit it hard 2023. Really solid 2024. I'd say like 2024 OEP was pretty much the last big time. Really? We had started pivoting to Medicare already, like more heavily, making that kind of the main thing, which doesn't hit as hard as ACA. It's, you know, it's a little more reliable, obviously at the time. Yeah. Now it's a little less reliable, but yeah, that was like the two biggest verticals. I mean, like an ACA alone was about 60 million. And then Medicare is close to 20 million. That's crazy. Yeah. Did you find it hard, transitioning to Medicare with like, and I know that a lot of guys still run it sort of gray, but I know that they're much more anal than ACA is about stuff. So was that kind of a tough transition? But really have to dial things back, probably like 80% essentially in terms of compliance? Yeah, if we're gonna be honest here, with the pricing that buyers are willing to pay now for Medicare calls, truthfully, I don't know anyone that would run 100% compliance. That's the fact, right? No, for sure, for sure. We looked at RPCs like year over year, like the first year we run Medicare very lightly, which was 2023. Like our OPCs were like 20 to $22. 2024 season was like 18 to 19. This past season, like, oh my God, 12 bucks, you know? Like 13 dollars. And like that's actually considered good. I know people that right now that are running it like five to six dollars RPC. Geez. You can't make a compliant call for that money. So compliance wise though, it's definitely more difficult because you have to be way more careful. Like way more careful. You have to obviously get your smids. You deal with all of that. You get to get your carrier opt-ins. That's almost a full time position. Someone just dealing with that. So you have to like either train up a VA or there's like a few guys in the industry that like consultants, you pay him a flat fee per year, 20K and they'll do everything for you for the year. But if you're doing yourself, it's tough. It's really tough, which is good. That's a moat, you know? And I love moats. That's why you ACA got flooded, right? I mean, everything with ACA died over because everyone their mother was spamming ACA. They're still moat on Medicare. That's cool. Interesting. I don't run Medicare, so I really know. But do you find that the call centers are capable of like spinning up some gray hats? That's like they understand what people are coming in on just like they did on ACA and being like, oh, yeah, we can pivot this from like, oh, I'm getting a free card to like, oh, yeah, we can close this. Yeah, yeah, absolutely. I mean, because at least the thing with Medicare is like there are actual money give back programs. I'm like, ACA, right? Yeah. You know, ACA obviously was all like the health card. And like people are, you know, obviously, grocery b-roll and all this rent assistance doesn't exist. At least with Medicare, there is something called like Part B give back. There's also legitimately a flex card that can be spent on groceries. I found a really good angle that we ran last year. That was, it was lazy boy chairs because there's a medical lazy boy chair that qualifies under Medicare. Yeah. So literally we were running an angle [BLANK_AUDIO] It was like, "Hey, you know, you can get up on Medicare "and get your free lazy boy chair. "If you need like assistance getting out, "because it's like a lift chair, right?" And that crushed, I mean-- - Oh, dude. That's smart of lazy boy too. - Yeah, exactly, right? But that's the thing. You have to find these really like niche ideas to like push traffic to. - Yeah, the niche and the niche. I mean, that makes sense. That's like most things, right? Like-- - Yeah. - I mean, what, like, 65 plus year old doesn't want a lazy boy? You know, it's like, that's like their target audience. - 100%. Dude, I want a lazy boy. - Yeah, he said, "That's how you knew I turned 30." I was like, "Oh, I'm gonna get a lazy boy store." - They just look terrible, but like, I don't, I mean, give me one. Maybe one of those sogs is me too. I mean, it makes it heckling. - Oh, that's funny, man. - All right, guys, just wanted to take a quick second to interrupt this podcast. I know it's a real good one, and we will turn it back on at two seconds, but I just wanted to let you know that I have moved all my course, all my videos, everything has been moved to a school group, so it's a lower ticket cost. It's a monthly subscription. So if you wanted to get into lead gen or look how to take things to the next level, links below, start the school group. I'm in there, I do weekly calls. We can dig into your campaigns if you want. I will do whatever you need to get you profitable. And I am good at it. Just go look at all the testimonials. People are crushing in there, so hope to see you in there. And back to the episode, hope you enjoy it. - Let's fast forward a little bit. What are we working on today? 'Cause one thing that's I've noticed in the short time that we've been chatting with, is you're always kind of onto the next thing. You have your year to the ground with a lot of stuff and multiple missions, different niches, not just lead gen and calls, but you kind of know the ecosystem that is either like affiliate marketing or black hat, gray hat, white hat, all the good stuff. So let's dive into what you're onto now and what you're kind of excited about. - Yeah, so I mean, what you said there, I think is 90% of the success I've had, which is I legitimately spend probably two to three hours a day just speaking to people. - Amazing. - Like just shooting the shit about random things, industry, tips, new things, or whatever it may be. And that I think is why we've been able to like jump to things as soon as they get hot. But yeah, so I mean, the most recent thing, obviously is telehealth, right? You can tell how this has blown up. I started a telehealth SaaS, you know, for people to make brands, super white hat. It's probably the most white hat thing I've ever done, 'cause everything's regulated, right? You know, it's licensed, it's doctors writing prescriptions, it's pharmacies, you actually doing prescriptions from the doctor. So super awesome industry, definitely growing year-to-year. It's pretty tremendous. I'm sure a lot of people have seen MedV, that article that came out about MedV, where it was like two guys in AI in some VAs, 1.8 billion revenue. - It's crazy. - I thought it was funny how many people were like hating on him, but like the fake doctors and stuff. And I'm like, you clearly don't understand that. - Yeah, yeah, yeah, yeah. So I, you know, I don't hate on for that. What I will say, absolute, just, you know, I'm gonna be honest, dumbass behavior. - Yeah. - Why would you go to New York Times to write a fluff piece about yourself and your company? - If you're doing your thing. - When you have fake doctors, apparently some of the doctors writing prescriptions didn't even work for the doctor network anymore. They were being auto-pinned in. - Oh, crazy. - So now they have multiple class action lawsuits against them. They got an FDA warning letter on top of that. They lost a legit script. I don't know if they got it back as of this call, but they did lose it. - Yeah. - You know, they cut all the affiliates, all the traffic. If I'm doing that much revenue, I'm shutting up. I'm taking my payday and I'll go talk about it five years from now on a podcast. - For sure. - Yeah, for sure. - I would rather be rich and unknown. - You know? - 100%. - You know? - Always better, yeah. - That's what you know I made it. I'm just disappearing off everything, you know? - Yeah, yeah, 100% yeah. - You can't find me. - 100% yeah. - Yeah, yeah. - Yeah, but that's smart. So what were they mostly pushing on? Was it all like GLPs? - It was GLP and ED medication. - Nice. - So before, you used to be generic Viagra, right? - Yeah. - And now it's like, there's these three in ones where they're adding like an ingredient called apple morphine, and they're also adding oxytocin to it. So they have these four in one drugs now. - Sign me out. - Yeah, dude, like they're crazy. And there's now like a liquid, you can just drink it. There's chewing gum, like it's totally different from you. I call it Dad's Viagra, right? It's like, you know, it takes four hours to work. It's like, no, there's a chewing gum. It's like 15 minutes. - Oh, that's amazing. - Yeah, yeah. So it's really easy to market. - Yeah, for sure. - Yeah, it's so easy to market. It's being like, oh, hey, pop this chewing gum after dinner, you got a date, pop the chewing gum and boom. - Yeah. - You know, new method of action right there. - Well, people are going to start making pouches and you're a little nicotine, a little Viagra in there. - That's actually, hey, we work with pharmacies for custom formulations. Maybe I'll mention that to them. - There you go. I would love to experiment boner, you know? - Yeah, exactly. A little zinny boner, yeah. Zimbabwe boner, yeah. - I love it. - But it's a great, it really is an awesome ministry. You know, it's like, I ran. So I, how I got interested, I ran affiliate from Edvie last year and it was really good. You know, we were doing a few hundred sales a day for them on GOPs. I obviously have just been like investigating kind of the next big thing to get into after kind of phasing out of paper call. We did e-commerce. We did like, subscribe and save. We also did, you know, a VIP club rebills, which has a very wide spectrum of how white to black you want to get on that. It's all over the place. You have guys doing crazy shit. Their risk tolerance is far greater than I would be being a US citizen. And there's like a middle ground, which I think is like the good place to be, you know? - I think about it a lot like on the GLP front anyway. It's like kind of how we used to run like Garcinia Cambosia or green coffee or stuff like that. You know, like the articles with the sled before and after is just not deep fakes, but actual usage of what's really out there, like it writes itself essentially. - 100%. - Yeah, I mean, that's exactly what it is. It's like, I saw some ads recently for GLP. And these people, it wasn't even like, they were obviously talking about weight loss, but they were hitting the addiction side point of it. - Amazing. - Because, you know, that was like in the studies, right? Where people taking these GLPs stopped drinking, they stopped smoking, they stopped gambling. - Yeah. - Like people that were like, heavy drug users stopped using heavy drugs, like just by a side effect of it. - And it's cheaper to go to rehab, I'm sure, too. - Oh, dude, it's crazy, I mean, rehab is crazy expensive. It's like 12 grand a month without an insurance. - Yeah, crazy. - But yeah, they were hitting like these addiction angles, being like, oh, hey, you a smoker and like, are you a drinker and like, you want to lose weight and like stop drinking and they're up as they're annual. And it looked like they were crushing corn so, you know, the comments and the like. So, they're really interesting. - That's genius. And that's like, that's like cool thing about this industry, and like people are creative as shit. And if there's an angle in there, someone's gonna find it, right? And like, yeah, I think that also makes the difference between a good marketer and a bad marketer too. Like bad markets are just copying everything that's out there. But like, yeah, the good guys are digging in and finding other angles. - Dude, I had so many arguments. So many arguments when we're running EC heavy, 'cause everyone was ripping our shit. Everyone. - Yeah. - I make a joke. And so, Hagen, Hagen is black, right? There's not a lot of black guys in affiliate. - Yeah. - And it's funny, because we used to say he's the most prolific black hand in ACA, because he would always do our b-roll, like holding up the cards and everything. And like, so he immediately knew when someone was ripping a rat, because he would be his hand, right? - Yeah. - And I'm like, there was like three or four black guys that were running ACA, him obviously us being one of them. It was his hand every time. I still see his hand. I really still at b-roll that we filmed back in like early 2023, I still see his hands and b-roll on Facebook. - That's amazing. Why me to be fair, the black people convert. Like, we still run a little bit of ACA and it's like. - Oh, 100%. - Yeah, I mean, that's just a joke in my army, yeah. So, I get it, but he's got a famous hand, man. - Well, he does. He's got a famous hand. - Like, we got some Zoolander. - Yeah, 100%, man. I used to like, you know, like, I'm very polarizing in like, the affiliate community because I'm very outspoken. - Yeah. - I used to go up to people at shows and be like, why are you fucking ripping my ads? And like, I was threatened, I mean, sure, I was threatened people. I'm like, hey, this next ad that we launched, I'm gonna go reddish to the copyright. I'm gonna pay to grant a reddish to the copyright. And so when you post it, you've now stolen reddish your copyright material. - Yeah. - I'm going to sue you for everything you have. - That's so funny. - Yeah, I would get so pissed off. Like, we would launch something four hours later, it's doomed. - Jeez. - Yeah, it's tough, man. And it's like, affiliates have no shame. And like-- - 400%, yeah. Rip and run, I mean, that's the thing, right? That's the joke is like, oh, it's rip and run. It's like if you're down bad, rip and run, find the offer copy of the creative. - Dude, even in my course, I tell people, I'm like, you should rip and run first if you don't know what the fuck is going. - Yeah. - Like, you need to sort of understand the boundaries of like, what can be pushed and stuff. - See, that's, that's, I agree. If like, I see someone who's ripped something and I can tell they're not scaling it, right? There's two duplications of it, a little bit of views. You can tell even based on their land or like, these guys don't know what they're doing. - Yeah. - What I hate knowing is when I see it ripped and it's duped out 200 times, you know? - You know, it's like-- - The person's printing. - Yeah. - Yeah, and then you do a spy on it, right? You pay your Facebook spy guy, you get a spy, you find the card attached to it, you find the name of the person, you're like, come on. Man, you've been doing this longer than I have. - Yeah, that's amazing. - All right, so let's go back to your, your new platform, your new setup here and kind of about who it's for. and what you're gonna hope to achieve with it. - Yeah, so it's named-- - Remedora, which was kind of like a combination of like Latin, you know, like Remedy, and it's, I think we've made, obviously a little bias here, that we've made the best platform possible. Like I spent a ton of time in Shopify over the years, I tried to mimic that as much as possible from like an operator standpoint of like, okay, I sign up, how hard is it to get started actually selling something? Like we famously tell people, like you can sign up and literally have a funnel ready to sell within the hour. - Amazing. - Like a one hour turnaround time. Obviously if you have to get a gitscript that adds processing time for that, but if you are coming in with a gitscript, it's literally a one hour launch time. All the funnels really one click deploy, you know, all the questions are pre-populated, everything is like inside the platform, there's nothing you have to connect externally. - It's so easy. - That's cool. - Interesting, that's really cool. So how long does it take to get a gitscript? I know sometimes it can be a little bit of a pain in the ass, but so we're lucky that we have an enterprise relationship with them, so if you go through us, our turnaround time right now is about 10 to 11 days, and it saves a thousand dollars also to get it, so because it's expedited. So we basically, we pay up front to a gitscript for like 40 to 50 codes at a time, which gets a like bulk discount and it gets you like this enterprise relationship, obviously you have to put up a ton of money to do that, but it gets you the relationship because if you don't, you're waiting two or three months for a gitscript. - Okay, that's awesome. - All right, so like, let's say I hit you up on telegram, like, Koi, I wanna do this, I wanna go after this. What are you suggesting in terms of products I should be launching, what I should be starting with, and sort of how to go about running it? - Yeah, ED medication first, because there are so many creative ways you can do to advertise that, because there's so many different types, there's typical pill, there's like the dissolvable, so there's the chewing gum, there's the liquid, right? There's so many different methods. People are getting insanely creative with that. Follow by that, funny enough, actually, and obviously I'm gonna preface this by saying, this is not medical advice, with the Haunted virus scared and everything going on, Iver Mectin is crushing. I don't know if you've heard of Iver Mectin before. - Dude, I have. I even told my wife, I'm like, "Should we just stock up on this shit just in case something happens?" I'm like, yeah, I don't know, man. It's funny how during COVID everyone's like, "No, this doesn't do shit." Now everyone's like, "Oh, this is like a miracle giant with salt." - Yeah, yeah, it's a percentage of problems. - Dude, there's companies out there, there's a company out there that did their own study, recently, they funded a study like a dressing cancer, and they're using it, and like in the cancer trial now. - I saw that. - Which, you know, three years ago, you would say anything about Iver Mectin and you'd be like, "Oh, it's horse-paced, it's horse-paced, it's horse-paced, right?" Now doctors, our doctor network has no problem prescribing Iver Mectin for pretty much anything, right? - Yeah. - Even like emergency preparedness. - Yeah, I'm like big on the conspiracy stuff, and I love eating into that shit. - You know, so like, yeah, I don't know. I've seen a bunch of the cancer videos about it, and I'm like, they would never promote this, 'cause it's just so cheap. Iver Mectin, like cheap as shit, like. - Yeah, so I mean, to get it from, like, typically, most of her clients, I think, are charging for a bottle. Oh, God, it's a great question, actually. I think for like actual prescription Iver Mectin, I wanted to go charging like 60 bucks for a bottle of like 30-ish, yeah. - To get to like two or something, you know? It's like, it's quite big for me. - Right, exactly, exactly, right? And it's like, obviously, like, when you, like, they go to the intake form, doctors are not telling him to stop, you know, for treatment or anything, but. - Yeah, like we were selling them in again, right? They're supplementing it on, because there's really, there's no side effects for it. But it's a super hot item right now. We've got muscle branch crushing on it. I found out, you know, through looking at a competitor brand for someone, this TWC brand, they're doing 30,000 consults a month for Iver Mectin, which if you consider 30,000, you know, average order value, because most people are buying a year up front, so they're paying like over a grand for that. - Yeah. - The average order value is like 700 bucks, and times 30,000. - Wow, they are printing on that, right? - Yeah. - That must be insane margin too, like, from the pharmacy side of things. - Oh, the pharmacies, like, it's actually crazy. I mean, like, you know, we're basically, we're trying to fully vertically integrate, right? So I'm already shopping for a pharmacy right now. I just went and looked at one in South Florida that's a license in the 46 states, a five with three, a compounding pharmacy. Because, yeah, the pharmacies, they're net margins to like 30 to 40% for like every single medication, which is insane. 30 to 40% in a white business. - Yeah. - That's growing year over year. - Yeah, it's not getting straight either, you know? - Yeah. - Is it hard to buy a pharmacy, like, besides the funding part? - Like, if it's already licensed, it's easy. As long as you have, like, your head pharmacist, so it's actually way easier than I thought. So, if you, so basically these compounding pharmacies, you only need one actual pharmacist on staff. - And crazy. - And all the other people can be pharmacy techs or like compounding techs. They don't need to be a licensed pharmacist. So you just need your head pharmacist there. Maybe two, if you want to have different rotating, you're like working seven days a week. But if there are any license in the states, it's very easy, actually. If you try to start your own, obviously, you have more control over everything, but you have to go to every single state and get licensed. And some of these states are real pain in the ass, the California. And California is awful to deal with. They fly people out to your pharmacy, literally from California, like, out of the blue. They want you to do things their way, not like, you know, a federal way. - Well, you're trying to sell guns in California, you know? - Oh, yeah, yeah, literally. Yeah. Probably the closest analogy I would say is guns. It's really not too bad. I would say, like, second to California's, like, South Carolina randomly is also like awful. That's weird. I wouldn't expect that out of that state, but. - Yeah, it is kind of weird. It was a few states that came up as like problem states. I was like, oh, what's weird? Like, Louisiana also. I'm like, what is Louisiana care about? Like, pharmacies, like. But yeah, Julie's thinking, I mean, it's just money, right? It's like the frigs, I mean, full disclosure. Like the pharmacy we're looking at buying, that's license in 46 states is 1.8 million asking right now. - That seems cheap to me. - So that is for only non-sterile. They don't do sterile. So when you add in sterile, which is injectables, that obviously adds. We're mostly looking for a non-sale pharmacy to start because sterile is a whole other set of licensing on top of non-sale. So I would like to add my break into, get into a non-sale, you can supply all the ED medication. You know, you can supply like the RX skincare stuff. I remected in Modaphanil. Things like that ketamine therapy, for example, right? - Oh, crazy. - And then grow into like hat, building out a sterile room. - Interesting, got it. Interesting. Do you have to have like insane insurance for a place like that? - For a pharmacy, yeah. - You have to have multiple different, and for the platform we have in general, it's like we have to carry like, you know, specific cyber insurance, carry liability insurance. We carry a special HIPAA insurance. Even though we are cash only, we don't take insurance. We still maintain HIPAA compliance. - Got it. - Just because being HIPAA compliant means that you're never gonna have an issue. If we were taking insurance, that's actually a federal law to be HIPAA compliant. - Got it. - But we do it anyway. It's just like, it's one of those things where it's a buy once, cry once. You know, now we can say, hey, we're HIPAA compliant. We know the people come to the platform. Nothing's getting leaked. Everything's solid. You're not gonna have to worry about like open loop. For example, leaked 1.6 million patient records or something like that. - Geez. - Class action lawsuit against them right now. There's like a RICO lawsuit against them for selling alleged like fake oral GLPs. You know what, it's like. (laughing) - Oh, damn. - Yeah, it's, and so open loop was the supplier for MedVee by the way. That's how that started. - Oh, damn. So MedVee's really just screwing up everyone's shit. - Yeah, oh, 100%, 100%. - Oh, yeah. - Yeah. - That's too bad. I wonder what's gonna happen to that guy. I don't know. You know, I don't know how much they actually netted, right? You know, I don't know how much they were banking on LTV. You know, it's because that's the name of the game here, right? Most people are running negative first month, sometimes even second month, and they're banking off LTV. If you're running super negative and all of a sudden your pipeline gets cut, that's a problem. - Yeah, that's a big problem. So what are some of the like the margins you see on some of the like, let's say I called the ED stuff, but I know there's a vast range of ED stuff, but I know that you know the front end metrics, and I think that that's gonna be valuable to a lot of people on here as well, 'cause I know a lot of people have ran GLP, and there was a time where you could make it work at like a $300 payout or a $200 payout. From what I hear as times have changed on that, and you need to get paid a little bit more. So on the ED front, what kind of margins are you looking at? If like I was to go set up a store, I got my marketing dialed and I don't mean off the rip. I understand it's gonna take work to get stuff dialed, but what kind of margins are you sort of seeing there? - Yeah, so let me start off by saying, so we actually have now six months of data for LTV. And while I say LTV, I mean basically drop off rate, because every store charges different amounts. Some stores go for the lowest price, some stores go for premium experience. So for GLP, roughly, it's like 68 and change, percent people are on GLP still at month six. So almost 70% of people that you sell to will be on your subscription by month six still. [BLANK_AUDIO] just got month seven and month seven is like half a point last. So it's about the same. So from there, ED medication is about 50% in people are still on it by month six. Yeah. And then for Ivermectin, there's a more recent addition. The three month for Ivermectin was like 80% of people are still subscribing to Ivermectin, which is insane to me. I don't know why they don't see yet regularly like it's like. Yeah. So I think it's a combination of people are doing it regularly or they're wanting to get so much of it, but they don't have the money to pay the bulk fee up front to get 12 months of supply. Right. So they're basically just saying subscribe to it. Yeah. And they're paying this monthly fee instead, which we're actually about to fix soon because we're actually about to add Klorna like pair of time. It's like a pair of time. Got it. Got it. That's cool. People can pay a year at front. Yeah. But yeah. So I mean, for ED, again, you know, it's hard to say raw percentages, because like I said, everyone is going for different businesses. They're going for either more expensive premium product, premium fuel. We have some people that are at enough volume that the pharmacies that we work with are actually supplying custom boxes and packaging for them now. Oh, that's cool. And they do that for free if you hit a certain volumetric. But generally speaking like from an operator standpoint, most people I know are making like their netting over the lifetime. They're making anywhere from like 300, like $450 per customer that comes into the funnel. That's like profit. Got it. So essentially, you're you're coming in probably at a loss to begin with, but then you're making the money on the subscription. Yeah. I've only seen like yeah, I've really only seen one person ever make it work on the first month and they were running some very aggressive things. Yeah, because we don't I mean, you know, we don't see the people's ads or anything, right? It's like, yeah, we're completing NOSI to it. Like I even stopped running a Philly. It just so I'm not a competitor to anyone coming in. Yeah, we only see, you know, basically the backend data of like here's a lifetime value for the store. But yeah, it is definitely easier in GLP because it doesn't require as much cash upfront because the CPAs are obviously cheaper. Yeah. Like you were saying, GLP has gotten to a point where it's definitely more expensive. And you have to find kind of these like new mechanisms, like I said, like the the addiction side. Yeah. Things like that. Yeah. I feel like once red eyes like approved by the FDA, that's going to pop off. Yeah. So fun fact, there are multiple five or three A pharmacies currently compounding red untreated and doctors will prescribe it. Interesting. And how like, and it's fully legal to do that. Like it doesn't matter. Yeah. So, dude, man, I've I've dove into this with multiple attorneys and like my own research, you know, 4 a.m. with AI. Yeah. So the FDA works two ways. There's the legal side of the FDA and the policy side of the FDA. The policy side of the FDA is almost like a strongly worded letter of it's like a civil side, right, where, for example, literature is a great example where there's people compounding it. So the state board are the state board of health in Texas. Yeah. It's allowing Texas pharmacies to compound red untreated because at the state level, yeah, at the state level, it's allowed, right? Currently from the FDA, it's on a, I forgot what list is the category one or category two list where it's not allowed to be compounded. Now, that list isn't a law. Like the definition of the list like and how they brought it into you being an existence was a law that was passed. It's actually passed because it was the, I forgot what year it was and like the exact name of the law, but it got started to regulate compounding pharmacies because there's a big outbreak of meningitis years ago from stale compounding pharmacies because it was kind of a wild, wild west. Interesting. So you have like this, you know, this list of like, hey, don't do this, which is why, for example, MedV, they didn't get incremental trouble from the FDA. They got a morning letter. I don't know. Like, hey, stop doing this. So, you know, I'm not an attorney. I can't say for sure what is right and what is wrong. If the doctor is willing to write a prescription for it and take that liability and the pharmacy is willing to compound it and take that liability, we are willing to be the connector and facilitate it. Right. I mean, that's fair, man. And like, from what I do know, the people that have taken right, I like, it's been a game changer. So 100%. I'm excited to see that come come out because I think it's going to trigger a lot of people's lives. The phase three extended just got released. I think today or yesterday, total average weight loss was 30%. That's insane. Which is absolutely. I mean, that's higher than anything else that's ever come out. Yeah, that's crazy. That's super cool. So, yeah, I think it's going to be coming out soon. So I feel like that market itself is going to be absolutely insane because like, if you follow like peptide bros on Instagram, they're just like arcing on that every day. Oh, dude, I started taking peptide, right? You know, just like recently, I mean, same, right? I just started retta like recently also. I've already dropped like 15 pounds just like, you know, like that. And for me, it's been no side effects, right? And, you know, I dove deep into the peptide, right? I'm in my mid 30s now, you know, I was like, you know, why not? Whatever. You'll know. You know, I'm going to start injecting random random shit into my body. You know, yeah, I do a lot of, I do copper. I do the G, G, G, K, yeah, yeah, trying to look younger and possibly get some hairline back. And then I also, I've been the BPC. I've done, um, what else I've done? The MOT C, okay, I'm going to go down. I just, I went down the rabbit hole of, uh, fixing your mitochondria. I'm not probably my next here's cycle SS 31. You have to do it. Yeah, I'm trying to stack too much stuff because I want to understand how you do SS 31. I'm not even kidding. Had the most profound effect of any medication I've ever taken. Interesting. SS 31. Okay. I, you know, because I stay up late. I don't know why that's, I'm a night out, right? You know, three in the morning is like my average bedtime. I still wake up at eight or nine a.m. every day. Yeah. I used to kind of get that afternoon slump, you know, two, three p.m. I did a cycle of SS 31. It completely changed my energy levels. Like I was 10, 15 years younger again. I need that shit, man. Yeah. 100%. It was crazy. It was, yeah. I thought like, I'm like, do they, I put out of my injecting anoreal right now or something? Like, you know, it was crazy. It was awesome. So cool. Yeah. That's super cool, man. Yeah. All right. So I still have a couple of questions for you. I still want, but if someone wants to sign up on your platform, get started. What's the best way to do so in? And what's roughly the like initial cost to get to get going? Yeah. So just go to the website and then submit the form. And basically you get put into an onboarding process. It's, you know, remandoor.com. I'm sure we could put the link somewhere. Drop some links. So the platform fee starts at only 200 a month. Just get started with that. The legit script fee is the expense apart. It's 5k. Yeah. That's cheaper than if you go direct with them. If you already have legit script, obviously that just transfers over because it's tied to the domain. Yeah. But you're in a month to get started, man. And there's no hidden transactional fees or anything. Yeah. I think like I said, we built the best platform. We definitely are the cheapest entry. You know, I, I went to all the competitors and set up calls with them, essentially to find out what their costs are. Dude, some of these are like 15, 20 K to get started, $2,500 a month to get started, 5K a month to get started per month. It's hard to launch into a new business when your overhead is already your 10, 15 K deep into it. Yeah. What I think is cool about this though is like building like an e-con brand. You're actually building something real and first. Yeah. And for that little money to get started, like the legit script and everything like that, like realistically at the end of the day, you're going to be in it for like six grand, let's say started, started going in the first month or so. And I just think that this is only going to grow as time goes on, there's going to be way more stuff that you can market, way more stuff that you can compound. And I think that there's always going to be sort of like a new drug or a new peptide or something like that. So it makes a lot of sense to get going on it now and sort of figure out the market and create a brand around it. I feel like it's going to be just sort of the next like drop shipping with higher payouts. Well, that's, I mean, that's what I explained to people, right? It's like, this is e-commerce. People call telehealth, but like, listen, we're not doing like, oh, I'm sick and I need to talk to a doctor to get an antibiotic, you know, we're doing e-commerce essentially. Like you are marketing a product that someone wants or doesn't know what they want. Yeah. Explaining to them and putting them through a flow. Like, it's, there's nothing different about it. And you made a great point about the peptides, right? We've already got some of the peptides that can be sold. You know, there's a lot more coming. And I think it's kind of a, you know, this new wave of peptides overtook GLPs for, you know, for the Google trends. Like sure, GLPs is a peptide, but people put them in different boxes, right? Even though it is still a peptide, people with like GLP even peptides. Yeah. But it overtook for interest, you know, it's crazy right now. And it's only going to get more. Yeah. It's only growing. We're only seeing more and more people talk about it. It's all over Twitter. It's all over Reddit. You know, people are scaling channels on TikTok and YouTube only talking about peptides now. And 90% of those people are advocating for like, you know, the research which use only from China. Three months will come after, you know, you start taking it and it's like, oh shit, this had lead in it, you know, it's like, no man, like the next step is 100% legalization of it, making brands and getting people what they want. I agree. And I also think as time goes on, people have way less faith in our medical system, our doctors, they're starting to realize of what it really is. If you're just taking stuff into their own hands, like even for me and my kids, I research the shit out of everything before I give anything to my son, my wife's the same. And like, I would honestly rather read multiple reddit threads and then like, do my own research, then like go to a doctor and like, you know what, we're going to first describe you these five fucking things for a thousand dollars a month and it might fix one of your problems. So yeah, yeah, yeah. 100%. I think that's why it's blown up so much because there's, you know, first of all, health care costs are insane, right? You know, it's like for me, my family, it's like two grand a month for insurance, yeah, which is fucking mind blowing, like that's insanity. It's got to the point where it's like I told him next year, I'm like, dude, I'm not going to even like get in church for myself. I get in church for you guys, like who cares, right? It's like, yeah, take it. I'm injecting stuff on myself now, you know, I've already taken that leap. We're going to be super mad in 12 months. We're good. Yeah, yeah, yeah, but it's, I think that's why people have taken to wanting to fix things themselves, right? And to do that research obviously comes with misinformation and there's so much information on their peptides. You know, there's so many studies done, obviously, most of them are rat studies, you know, lab or studies. There's not a lot of human trials yet for a lot of these, basically if you're taking you out of the human trial, but people willing to do that because they would rather pay 200 bucks for a peptide that's prescription, try it out, see how they feel, know that it's from a clean source, then go to a doctor, maybe spend two more three doctors visits, get a MRI from my knee or my shoulder, get quoted, you know, $70,000 for knee replacement. Instead you've got six-year-olds injecting TB 500 and BPC into their knee and they're like, oh, hey, I'm hiking again. Yeah. You know, even if it's a placebo, who, I mean, the thing works. Like we all know that like the body is great at self-healing. So it's like, yeah, if you're, if it is a placebo and your, and your mind is fixing your body, then like who gives a shit, right? Yeah, yeah. Dude, so what's that stuff? I like, I would inject my, my own mom with stuff like that. I'm like, oh, you got a shoulder injury. Let's do this. Yeah, yeah, yeah. Yeah. Yeah. Yeah. I'm with you. And I think it's a much cheaper alternative than paying for like insane around the physio. Oh, yeah. Shit. I had knee surgery last year, like full open bone knee surgery. And that was September, really September. I had to do physio after. I started taking BPC, TB 500 and like NAD and GHGC right after that. Yeah. I cut my physio two months early. That's amazing. That's good. He's like, you're good. I went to EDC and it was like, you know, being absolutely ridiculous at EDC two months ish after having knee surgery, like full bone knee surgery. That's amazing, man. That's cool. All right. So we'll probably go length below. One thing I wanted to go back on that we sort of skimmed over. Yeah, we got totally, that's the problem of peptides, man. It's a rabbit hole. We want you to start talking about it. It's all good. This is, this has nothing to do with peptides, but I thought it was like really valuable. And I think a lot of people miss this part because one thing I've trained so many people up from being complete juniors, not having any idea of what's going on in this space. And one thing that I noticed about success is it really comes down to relationships and just like asking questions and meeting with people and getting involved. And you said that you spent two hours to three hours a day just chatting with people. And I kind of want to dig into that a little bit and sort of explain like how you think about that, where you sort of meet these people and what kind of groups and everything that you're involved in, like obviously not to give away all your shit, but like just how can someone network? Listen, I'm on the platform side now. I can give away everything. That's amazing. That's, yeah. So, I mean, obviously, the biggest thing, obviously, as you know, we all live in telegram, right? Yeah. You got to be in telegram. That's like the gateway drug into affiliate. I would say the majority of people I've met were initially from conferences and it wasn't even like the show floor itself. We weren't even buying tickets to the show floor when we were going to the conferences for the first few years. Yeah. And unless it was given to me for free by like Ringba or somebody else, I wasn't going in the show floor. Sorry, affiliate world, but just going there and being around people, like going to the bar, right? Shannelier bar. You know, Shannelberg is iconic, like that's where everyone hangs out. Going there, showing up, buying someone a drink, shooting the shit, talking traffic, talking business, making friends, you know, that's, that was the number one way to get into things. And then also, once you kind of make a name for yourself, right? It's like as soon as I got the $1 million plaque on Ringba, I posted it, you know, on Instagram, I posted it on Twitter. I posted it on LinkedIn. And obviously that attracts people when they see a plaque. Yeah. They see some of a war. They see some, some kind of like proof. Yeah. Immediately. They jump on. It's like wanting to talk to you. And it only gets bigger from there, right? You got the $10 million, the $25 million? Suddenly, I have buyers reaching out to us because I'm posting a LinkedIn, when I'm hiring people now, a higher quality talent wanted to work for us because they know if they come in and spend time, they're not wasting time, you know? And it's just, it's snowballs, it really snowballs. It's interesting because I feel like there's, there's two sides of this. It's like, I think that there is value to flexing online, but if you're flexing was a value, it backing it in a sense, right? Like, I don't know how to say this without saying it, right? Because there's, there's people just being idiots online and posting like all the shit they're buying and so on and so forth. But I also think that there's value in flexing of like, hey, I just, I'm crushing thousands of calls on Ringba feel free to hit me up or whatever or like your plaque, for example. I mean, there, there is a downside to you, you need a lot of idiots in your DM and stuff like that. But I think that there's also maybe a lot of great people that come through. I actually, really great thing what you said about flexing, right? I think there's a big difference in flexing and strategic networking, right? Idried. But people don't really know that. Yeah. Because there's a lot of people that flex, right? And they're flexing how much money they're making and they're flexing what they're running and everything, right? Yeah. And I never did that. Like, I, you know, I kept it very close to, you know, the chest, right? Yeah. I would say obviously show the plaques and like, oh, we're on Ringba, we're doing paper call. But I would never be like, oh, this is exactly how much money we're doing, how much money I'm making and profit and all that. You know, I, like, you even look at my Instagram, like the only thing I post on Instagram is like food and travel, right? Yeah. I didn't post, there's no post my Instagram about buying a Ferrari, buying a Porsche or like, you know, watches or anything. Yeah. Strategic flexing. Yeah. You know, like this, yeah, like I know people just like that, all they do is flex. And then they're like 90 people bum rush through offer that they're running because someone, one person finds out and one person in the affiliate finds out everyone, everyone finds out. Yeah. Right? Yeah. We're all really good at figuring shit out, you know? Yeah. Yeah. Yeah. It's funny, man. Yeah. Interesting. So it's a balance. It's a balance. Yeah. It's a balance for sure. I think that, and like you can tell when someone is, maybe I shouldn't do this, but I think that you can tell when someone is successful just by their lives and what they're doing, burst like when they're just like posting pictures of their like watch or their Ferrari or whatever. I mean, there's a great video that went viral recently, it was like, it's like average POV of Miami guy was zero dollars in bank account. And it's like him looking at his watch, like driving his like, you know, I forgot that dealership down south carrier, whatever it's called, 96 month lease, you know, Lamborghini, right? Yeah. It's like, dude. Yeah. It's like the only guys that post that kind of shit are like the info guys, right? You know, typically like you don't. That's true. It's like the FBA, aim of an FBA guys and I'm curious for that shit. I didn't know that you could like someone told me that you can lease our hands and like watch isn't shit. I had no idea. And that's what a lot of guys in the, I didn't know that. That's how it is. I figured you could like finance it, you know, right? But yeah. No, someone told me who's like, he is a very wealthy man and he understands everything. He's like, yeah, dude, you can lease these things and a lot of these guys do. We know some companies that do it. They make so much money. That's crazy. Yeah. That's actually crazy. I mean, those are prize me, man. Like you can, you know, rent out private jets for photo shoots, right? And I've seen, I've seen rappers get called out for that, right? Because like they realize like in the background, I forgot who it was. It was like, bawa or something like someone took a photo of him like on like a commercial delta flight. Yeah. He was posting at the same time, like a PJ with like a Rolls Royce out front and shit. You know, that's so funny, man. I feel like there's too many cameras in this world to get away with anything like that. 100%. Yeah. Yeah. You can't. You can't do that. All right, man. Well, this has been good, dude. I think what's sort of the best way for people to reach out to you and we'll include links and stuff, but just off the rip, what's the best way? Yeah, I mean, I would say, honestly, the website, if they're interested, you know, just say it up, you know, I try to answer every email. If not me, it's one of our sales people, the questions, concerns, demos, whatever. And, you know, even if the question is about telephones, she gets fine. I mean, all the big telegram groups also tag me if someone knows me, you know, yeah, yeah, you're, you're a wealth of knowledge, man, you're always like you're here to the grow. Whenever I have a question that it's outside of my realm, I definitely hit you up, because you, you're the man that knows all these days. So I appreciate that, dude. So yeah, of course, and yeah, awesome. All right, man, it's been fun. And yeah, guys, hope you enjoyed this, be on the next one. Cool. Cool. Bye.