Encore: The psychology of sports fans, with Daniel Wann, PhD
41m 35s
In this episode of Speaking of Psychology, host Kim Mills interviews Dr. Dan Wann, a psychology professor at Murray State University, about the psychology of sports fandom. Wann explains that people become fans because fandom fulfills basic psychological needs, such as belongingness and distinctiveness, which contribute to improved mental health. He emphasizes that the strength of team identification, rather than the sport's level, determines these benefits, with highly identified fans experiencing lower loneliness and higher self-esteem. Fans cope with losses by using strategies like reminiscing about past successes or focusing on future prospects, which explains their persistent loyalty despite frequent disappointments.
Wann discusses how sports betting slightly increases interest for moderate fans but doesn't alter core fandom, and how highly identified fans rationalize cheating by athletes, such as externalizing blame. He confirms that home field advantage is real, primarily because officials are influenced by crowd proximity, especially in subjective sports. While there is no single personality profile of fans, fandom can have a dark side, including aggression and relationship neglect, though it affects a small percentage. He notes that aggression may be rising due to societal trends, and younger generations are less likely to be fans due to more entertainment options. Wann also expresses hope that athletes' openness about mental health will humanize them, and he describes his current research on fans' superstitious behaviors to influence game outcomes, finding all methods positively correlated.
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Speaking of psychology is taking a summer break, so we're rerunning some of our favorite
episodes from the past.
In 2024, I talked to psychologists Daniel Wann about sports fandom, what drives sports
super fans, why are some people fair weather fans while others love to root for the underdog,
and whether a crowd of supportive fans can affect the outcome of a game.
I hope you enjoyed this episode from the archives, we'll be back with new episodes beginning
August 26th.
This year, more than 120 million Americans watched the Super Bowl on television.
The biggest single network telecast audience in history.
Okay, some of those viewers might have tuned in to see Taylor Swift, but a lot of them
were there for the football.
Almost 40% of Americans say that they follow sports somewhat or very closely, according
to a 2023 Pew Research Center poll, and about 7% of them are super fans who follow sports
extremely closely and talk about sports every day.
You might know some of those super fans, or maybe you're one yourself.
So whether it's college sports, the NFL, the WNBA, or Major League Baseball, what drives
sports fans to become so passionately attached to their teams?
Is being a fan good for your mental health, even when your team is losing?
Why are some people fair weather fans while others love to root for the underdog?
What about aggression among sports fans?
Why do some fans behave badly?
Can playing in front of a big supportive crowd of fans actually affect a team's performance?
In other words, is there really a home field advantage?
Welcome to Speaking of Psychology, the flagship podcast of the American Psychological Association
that examines the links between psychological science and everyday life.
I'm Kim Mills.
My guest today is Dr. Dan Wad, a distinguished professor in the Department of Psychology
at Murray State University in Murray, Kentucky.
He's been studying the psychology of sports fans and spectators since the mid-1980s with
the particular interest in fans' psychological connection to their teams.
He's the author of more than 200 journal articles and multiple books, including sport fans,
the psychology and social impact of fandom.
His work has been covered by major media outlets including ESPN, Time Magazine, The Washington
Post, The New York Times, and Sports Illustrated.
Dr. Wad is a research fellow in the Sport Marketing Association and has won many awards
for his research and teaching.
Dr. Wad, thank you for joining me today.
Absolutely.
My pleasure to be here.
So let's start with the big question, why do people become sports fans?
What drives their intense attachment to a sport or a particular team or even an individual
player?
Yeah, that's so often times the $2 million question, right?
And anytime you have a $2 million question, you can end up with about 2 million different
answers.
So I think that given the time constraints that we might have, I actually teach an entire
course on the sport fan psychology that we spend four months talking about this, but
I think that a pretty straightforward answer would be to say that one thing that we know
that sport fandom does is it really does help individuals meet basic psychological needs.
That sure you can say that, okay, so and so follow sport because well as fun or because
it maybe it provides an escape from the stress of life or the boredom of their life or maybe
in some way they enjoy the aesthetics of it, the beauty and the grace and the artistic
nature that come with some sport events.
But really what we've learned in the past about decade is we've sort of undersold ourselves
in terms of the psychology of sport fandom.
And it really does mean more than what we had previously thought.
Some examples that I can come up with pretty quickly here would be, for example, by being
a fan of a particular team or a sport or even a player.
It gives that individual the opportunity to fill a sense of belongingness.
We are very social creatures.
Affiliation is certainly, you know, inborn in us to evolution.
And one thing that fandom allows people to do is to get in and part of these groups.
I mean, if you're, if you reside in a local community and you follow the local team, it's
hard to feel lonely.
It's hard to feel isolated, right?
And it gives you this critical link to others.
But the flip side is also that we don't want to be cookie cutters.
We don't want to be exact growth because of everybody else.
We'd like to stand out in some way, be unique in some way.
And sport fandom also provides that.
So it gives us this power to be distinct and unique.
It's funny that when I talk to sports fans and given what I do, I do that quite frequently.
I'm all asked them, so who are your favorite teams?
And let's say I'm talking to somebody whose, you know, resides near Boston.
They'll say, well, I love the red socks and I love the Celtics and I love the Patriots
and I love Manchester United.
You know, like, wait, what, you know, one of these things is not like the other.
And it's so interesting because that, that one team allows them to just feel different
from everybody else.
So I would say that the most straightforward answer is that people are fans because it helps
them meet these basic psychological needs.
It's not the only way that they can meet these needs, but things like belongingness and
the need for distinction and the need for structure and the need for meaning in life.
Immigration is, is well suited to help meet those types of needs.
So what's the research?
How do you study fans and find out technically that they really are benefiting mentally from,
from being fans?
Yeah, we do it so many ways.
Like so many lines of research and psychology over the years, you find laboratory methods
and you also find field research.
We've done it in my, my research program both ways, we will, you know, engage the, as
they've been referred to before, the prey of the social psychology research or your lovely
psychology introductory students.
But I also really like going out into the field and going to sporting events and, and talking
to them and surveying them.
I, I have a research team that pretty much every year, we will pick specific sporting
events around the area and we'll go to.
And you know, we always get with these people before the game is because I don't want to
interrupt their, their entertainment value as well.
But we'll sit down, we'll pass out questionnaires, talk to them and I like doing that because
it's in the moment for them, right?
So if they're at the sporting event, sport is at that point in time, say the into to them
and I do think you get some, some more authentic responses than if they're sitting in a classroom
and, you know, stressed out about the test, they're about to take in two hours.
So we, we'll use all types of methods, we'll go to major sporting events, we'll go to
minor sporting events, we'll go to youth sporting events, and then we'll also, you know, just
grab the, the random psychology student that's in a classroom.
And does it matter to one's health, whether you're, you're a fan of, you know, your kids
little league or a national team?
Yeah, that's a great question.
And what we find is it really does not.
What is critical is the extent to which the person does identify with that team, a term
that we will often throw out there in sport, psych is team identification, which is simply
the extent to which the fan feels some type of psychological connection to the team.
How much is the team and extension of the fan?
How central is that team and being a fan of that team to their own self or social identity?
And what we found is across multiple studies and multiple levels of competition from youth
sports, you know, college sports, high school sports all the way up to, you know, major professional
sports in the Olympics, is that the more the fan is identified with a local team, the
greater that that individual is likely to have a well-rounded sense of psychological health,
lower levels of loneliness, lower levels of alienation, a higher sense of self esteem,
less social isolation.
And the critical point is it's not necessarily the team identification itself that drives
this finding, it's the fact that if you identify with a local team, that identification
brings with it a group that you can then belong to.
And by then getting the sense of belonging, you're then going to get the sense that, well,
you know what, I'm not alone in the world, and that's a great thing for our well-being.
Again, should go back to Boston, if you're walking around a Boston mall here in the early
spring with a Boston Red Sox cap, people are talking to you, right?
You've got all of these friends there at the mall.
You don't know where they work, you don't know what their name is, you don't know where
they live, but they're saying, hi, do you be really hard to feel lonely at that point
in time?
The last point that I'll make is that we know that it's changing now, this sense of gaining
psychological health from fandom because of the digital age that we're in, you know, 15
years ago to follow a sport team and feel connected to others, you kind of had to live in
that environment.
You can watch a sporting event now from anywhere on the planet and plug in online and feel
as though you're actually watching it with others.
So we're being forced to change some of our thinking about how fandom
impacts well-being because, well, being a fan has changed over the last 15 and 20 years
because of the social age. What if your team is having a bad season? If you're a really
passionate fan, can a loss or a bad season harm your mental health? I guess that would
depend on how you would define harm your mental health. Most certainly, it can make you cranky,
upset, aggressive, hostile, violent, in a bad mood, surly. These were things that would
be words that would describe me over the years following both the Cubs and the Kansas City
Royals. So I have a lot of expertise with following bad teams. I've kind of perfected it
as a matter of fact. The good news, I say, the bad news would be that, yes, certainly following
sports teams because it is central to the identity of how they identified fans, it is going
to matter. If you were to take away the emotion response of being a sports fan, you would
take away the point of being a sports fan, right? I mean, to be a fan is to be emotional.
The elation from the wind, the disappointment in the loss and every potential emotional
range in between those two things. But if a fan feels disappointed at the loss, that's
just the natural reaction. They care about these things. And, you know, the problem is they
can't do a whole lot about it, right? They put their heart and soul in the following
the team. And they're just this idle spectator going, well, I sure hope things go in my
direction today. It's not exactly like I'm the one shooting the free thrower. I'm the
one swinging the bat. So they had this sort of sense of helplessness that can intensify
the frustration when they lose. But if that occurs, the beauty of it is that nobody,
I think, has perfected coping strategies quite like sports fans of perfected coping strategies.
People often ask me, what's the crazy thing about sports fans? I really believe that the
craziest thing about sports fans is that there actually are sports fans. This has to be
the only domain, the only voluntary activity where half the people know literally that they're
going to be upset when this thing that they consume voluntarily is over, right? They
know that there's at least a 50/50 chance that when they're done, I'm going to be sad.
I'm not going to want to go to work tomorrow on and on and on. And yet they still coming back.
You would never do that if it was like delivery pizza. If like half the time they delivered
your pizza late, cold and the wrong pizza, you would not keep going back. Sports fans,
we just keep going back and we keep going back because we cope so well. We can look back
on the glory years and it makes us feel better about the fact that our team is terrible
now. Or we can look to the future and see the future as being even more exciting than
it is now. I mean, after all, my team is the worst team in the NFL. Hey, that's good news
because that means I have the best pick in the draft upcoming, right? So we just have
this way of convincing ourselves that it's it's all going to be okay. It's not okay
now, but it's going to be okay in the future. And that's why fans, they just keep coming
back. Again, I talked to lots of fans and they so often tell me after losses, I'm never
coming back. 100% of them have come back. That's great. What about the impact of betting
on sports fans? Those who who bet are invested in a different way? What's going on with them
and when they win or lose, what's happening psychologically? Yeah, you know, it's interesting
as as I look back on the history of sport and then of course the history of fan that comes
with it. It seems like every decade or two, there's a major change in how sport is played
out that greatly impacts how fans consume and relate to teams and players and leagues and
sports in general. You can think of when night games started, when sport got on TV, that
when free agency occurred and all of a sudden my favorite team is somehow now pitching
for the rival team that I hate so much. I think that the new thing that we're looking
at now is the fact that what was once an absolute giant no-no which is betting on professional
sports is now not just available but embraced by the leagues who just a few short years
ago thought that this was the worst thing that could possibly happen that if individuals
start to bet on sports, it's going to change how they're a sports fan, it's going to change
how they follow teams and they realize that you know what? Maybe it slightly does change
how they follow sport and how they follow teams but guess what? They do it more often because
they have placed a bet and that's really good news for the sports leagues. It's kind
of surprising to us that the followed fans and study for some of it. It took the leagues
that long to come around to realize that hey, betting fans are guess what? betting fans
so they're going to consume your product. You've actually conducted some pretty interesting
studies that just looked at how we would expect betting to change fandom. We talked to
fans if and when they legalize sport wagering, how will it change your perspective as a
fan? The bottom line from that research is it's really not going to do much to be honest
with you. It's not going to change a lot of individuals. The people that don't follow
sport that could not care less about sport, they're not going to suddenly start following
sport because you can bet and the people that live for sport, they're not going to stop
following sport because they can bet. They just might slightly consume some games that
they wouldn't otherwise have watched, right? It would give them a reason to care about
a game that their team is not playing or rival team is not playing. So what our findings
are basically, it would slightly increase the interest for some fans. Fans that are
lower on the scale of interest, but still consider themselves as sport. These are the ones
that say, you know what? It might make me a little nervous or too anxious, so I might not
want to do it. So the moderate fans are like, I don't really need a reason to care in
a way that's financially going to damage me. But for your typical, I love my team X fan.
It just gives a one more reason to follow. What about when fans find out that somebody
or even a whole team they reviewed was cheating, was doing something wrong, was doping like
Lance Armstrong, for example. What happens to fans then? Yeah, it really depends on their
level of identification. Again, their level of psychological connection to the team.
If they're low in identification or moderate, so maybe it's a team that they sort of associate
with or maybe they sort of follow their progress over the course of a year, but certainly,
it would not be something they would highly self identify as a fan of that team. For these
individuals, they tend to put down the team of the player and it's going to decrease their
likelihood of wanting to be associated with that team. The term that we use in social psychology
is cutting off reflected failure. They will cut off their association, at least psychologically,
and publicly with that team. You know, we really, you often hear people say we're known by the
company we keep. I always tell my students that that's not the point. The point isn't that we're
known by the company we keep. The point is that we know that we are known by the company we keep.
We realize that fact. That knowledge changes our behavior and nobody wants to be associated
with somebody that has done something negative or illegal or that is threatened the quality
of this identity. Not nobody actually because those that are highly identified, you just have
to wonder, you know, studying this for four decades, what do players and teams have to do to
finally convince somebody that they are not worthy of their love? You know, it's like, I mean,
steroids and DUIs and on and on and on and they're still fan bases that hold onto those individuals.
And once again, they do so because they have perfected coping. They've figured out a way to,
you know, externalize the individuals' transgression. Well, you know, they're under a lot of pressure.
They're under a lot of stress or well, everybody does it or they actually weren't guilty. There was
an Olympian a few years ago, several years ago now that was actually caught doping performance,
enhancing drugs and huge fans of this sprinter. One of the more common explanations they had
was that the rival runners, sprinters had actually switched out his water bottle and put out a
water bottle that had the performance enhancing drugs in it. And they weren't just like making this
up. They were literally convinced, right? So the ability of sports fans to find a way to make it all
fit and be okay is what allows them to continue to support these these individuals. Now again,
they're not completely foolish and they understand that, you know, and somebody does something,
they'll say, they shouldn't have done that. They really shouldn't have done that. That was a
horrible thing to do. Then they follow that up with, but I'm a forgiving soul. And so it's all okay
with me. Now, why do some people root for underdogs and other people always want to be on the bandwagon
with the winning team? Yeah, it's so interesting how when you look at people, they either want to
pick the sure fire winner or the gross underdog. It's like they don't want to pick the team that's
50/50. And the reason is both of those two picking the high favorite or the the serious underdog,
the long shot, both of those two are so psychologically safe. If you pick a team that is, you know,
slated to be like a 95% likelihood to win, that's a safe selection. So is picking the team
that's a 5% likelihood to win because should that team lose, and it looks like they're going to,
you can very easily say, hey, you know, they had no chance.
Now, the advantage is, if you pick the underdog and they lose, you can say that, right?
You can say, well, let's be honest, they never really had a chance.
Ah, but if they win, isn't that victory that much sweeter?
Isn't that victory that much better because it's unexpected?
So I always say that that's where rooting for the underdog relative to a favorite team
rooting for the underdog.
That's a win win.
If they lose, hey, it's okay, we're the lovable losers, we're supposed to.
If we win, oh my gosh, how in the world do we pull that off?
One of the best victories ever.
It's amazing how people like safe choices, underdogs are safe choices.
What about the effect of fans on teams themselves?
I mentioned in the intro, the home field advantage.
Is it a real thing?
Absolutely.
So there's a few ways that research over the years, over the decades, mostly from
social psychology has examined due crowds matter, right?
I mean, certainly they matter to the bottom line in the pocket books of the people that
own the teams and the leagues, but do they actually matter on the film in terms of performance?
And there's a couple of ways that they do.
Certainly social facilitation, the fact that being around others can kind of get people
to rise to the occasion or maybe choke under pressure that can have a play in this.
But I think that from a sports side perspective, most individuals do want to talk about and
think about is there this home field advantage?
It is one of the most well replicated and substantiated findings in the realm of sports
psychology that home teams, they just do win more.
It doesn't matter the level of competition, it doesn't matter the type of sport, home teams
are going to win more, typically about 60 to 40 home teams will have an advantage.
And they have over the decades put for several potential explanations for this.
One popular one, a few decades back was traveling fatigue, well, you know, traveling several
hours, you know, by plane is probably going to wear them down.
I mean, have you looked at the planes, these people travel on their nicer than my house?
I mean, I don't know.
They probably get to the hotel and look around and go, this five star hotel hotel is a dump
compared to the airplane that we were just in.
And so all these other sort of potential explanations, they might matter a little bit.
But what research in the last maybe 10 years has found is that what fans are doing is they're
influencing the outcomes of the calls of the officials.
That the officials are the ones far more than the players that are being influenced by
the fans.
One a great example of this, there's lots of research, a great example of this is some
researchers found that there's actually a home field advantage in Olympics.
Really?
But they don't find it for objective sports like the 100 meter dash.
They find it for subjective sports like gymnastics and diving where the judges have such a huge
impact on the outcome.
That's where they find the home foot advantage where the officials really do have the biggest
say in football games.
Some football stadiums will have a track, a running track like the track meet track around
the football stadiums.
Others don't have that.
You get a higher home field advantage when that track is not there because the fans are
that much closer to the officials and they have that much more influence on the officials.
So what we know is yes, the home field advantage is alive and well and an honest thing.
That looks like from the current state of the research that the big impact is not on
the players themselves as a message it's on the fans having influence on the decisions
that the umpires and the referees are making.
Are there common traits among certain types of fans?
For instance, do some people become fans because they have low self-esteem and they need
some external validation or do people with, say, violent tendencies revere boxing and
mixed martial arts?
We've been looking for the like the recipe for a sports fan for a long time in sports
psychology and I'm sad to say we have not yet found it.
Every time we think we might have found when somebody else comes along as a sports fan
and they're completely different.
If you go to a stadium that has as few as a hundred and fifty two hundred people in that
stadium watching a game, you're going to find every single different personality trait
possible among those one hundred fifty and two hundred people.
Now does that mean that we haven't found certain characteristics of sports fans in research?
I mean, we have, right?
So for example, sports fans tend to slide slightly towards an extroverted crowd.
That makes sense because most sports fans, they will consume in the public scenario.
But when you look at how much variance is accounted for, right, how powerful these effects
are, it's just minuscule, right?
And so what we really say now is that, sure, maybe individuals who tend towards a preference
for stylistic things in life would lean towards, I don't know, diving, gymnastics, figure skating
that maybe that's there, but it's such a small effect that your way better off saying every
kind of person seems to like every kind of sport out there.
We did some research a few years ago where we thought, you know what, I bet there should
be a scenario where fans that are, they're really into it because of the family nature
of sport that they, that they see sport as an opportunity to spend time with their kids
and their spouses without those people, they really shouldn't like violent sports, right?
That doesn't seem like it should fit.
Nope, not at all.
We absolutely found it that they don't care at all, that they're going to take their
kids to the track meet and they're going to take their kids to the bowling alley and
they're going to take them to the professional wrestling match.
It literally did not matter to these people.
We also thought that, well, maybe instead they would like stylistic sports, you know,
and nope, didn't matter.
It just every kind of person that you can imagine seems like every different kind of sport
that is out there.
And when you factor in how many, you know, millions and millions of millions of fans there
are in the world, that kind of starts to make some sense.
Yeah.
When does fandom cross the line into something unhealthy, I'm assuming that it sometimes
does?
Anytime you have individuals that can get as wrapped up into something as some fans can
get into sport, you're going to have individuals who cross the line.
And I always refer to this as the darker side of sport fandom.
I think that it's critical that we talk about this.
I think that it's critical that we don't only talk about this.
I think that that was one of the, I mean, it was a criticism of psychology, right?
I mean, Neo, for so long, we just didn't want to really talk about the good sides of
humanity, positive psychology comes along, you know, three, four decades ago and kind
of lets us know, hey, it's okay to talk about high self-esteem as well as low self-esteem.
That's a good thing.
It's a good thing to talk about what sport fandom does positively, but we also have to
be honest and admit that, you know, there are times when sports fans do things that cross
the line.
I think certainly sport fan aggression is the obvious thing at the top of this list that
there are fans that, I mean, they do things that they should not do.
I mean, they, they hurl things at players, they, they say things at players and they, they
get in fights with fans and it is, it is not a pretty sight when it occurs, it is rare.
So one of the things in addition to the fact that sports fandom can have this facilitating
effect for some individuals on aggression where they get to wrapped up in the moment at
this warning event, we can also see some of the darker side in terms of the interpersonal
relationships and their lack of care about their job that we actually have individuals
out there that they'll admit that they will consume sport over 100 hours a week.
And if you consume something 100 hours a week that doesn't give a whole lot of time
for, I mean, a loved one, your kids, a job, sleep food, it doesn't give a whole lot of
time for anything.
And so I think that we, again, we have to admit that these things are there, very small
percentage.
Most individuals, they will say that sport fandom is a positive influence on their relationship.
About two or three percent will say it probably has some type of detrimental effect.
But again, if you're going to say that one fight in a crowd is too many, I'm going to
say that 2% of individuals having their lives negatively impacted by fandom is 2% too
many.
It shouldn't have that negative effect.
And so we need to talk about the darker side as well.
We need to be honest with ourselves and say, OK, can we do things that lower these numbers,
that move the needle because if 2% have a negative impact of for fandom on their interpersonal
relationships, that means there's 2% of relationship partners, right?
2% of families.
If you have one fight in the stands, OK, fine.
That's two people, maybe three people, four people.
But that's dozens of people around that individual who had their positive experience seriously
interrupted and they can feel threatened by this.
And we know that one incidence like this is enough to make some individuals shy away from
coming back.
It puts a bad taste in their mouth.
And so just because it's vastly in the minority, that
doesn't mean it isn't worthy of our attention and isn't potentially impacting more people
in total than you might think. Is this kind of aggression among fans on the increase?
Boy, wouldn't we love to know that? So I've been giving these interviews for the
better part of three and a half decades. That is for certain, the most common question that I get.
And it is awful to answer the most common question that you get for one third of a sensory
by saying, we don't know. I wish I had an answer, but I just do not want to lie and not reflect
the research. And in this case, what research? How would we ever know? Right? So when we define
aggression among fans, it counts if you're yelling obscenities as it should. It counts if you're
yelling obscenities. There's nobody in the stands with a clicker, right? Keep counting obscenities.
Probably there should be, right? Maybe we don't want to know those numbers, but I can say this.
There are certainly a lot of theoretical perspectives out there that would suggest that yes,
sport fan aggression is on the rise. We might not have absolute concrete numbers,
but we know things that would suggest that it should be. For example, we know that team identification
can play a role in aggression. And we know that people are now more likely to identify with sports
teams than there were maybe 20, 40, 60 years ago, because other social institutions with which they
used to identify, work, extended family living close to home, attending religious institutions,
these things can be on the decline. Something has to take the place of that, right? We're not going
to stop being, you know, social creatures. If fandom is chosen as the option to take the place
of that, I'll send you care more about fandom. I'll send you more life to get upset if they lose.
Society, we're not as nice as we used to be. You know, empathy levels are going down,
civility levels going down. People have traced this for many decades.
If society has less civility, why would we expect there to be anything different among the
fans and stadiums, right? So I can't say yes, in 2019, the number was this, and in 2014 it was this,
but I can tell you, theories matter. And we know that there are several theories that would suggest
that, yeah, it's on the rise. And then you can also just say go to a sporting event,
try and remember what it was like, you know, 25, 45, 55 years ago, it doesn't feel the same,
right? 55 years ago, they didn't have family sections. They have to have family sections now
because they had to, they had to like quarantine the people don't want to be exposed to all the
rowdy and dysfunctional fans. That should tell you that, yeah, maybe something not so pleasant's
going on. Sure, sure. And the men were wearing suits and the women were wearing dresses. Exactly,
different world. Yeah. Now, I've written a speaking of age. I've read some reporting that younger
people are less likely to be sports fans now than older generations. There was a recent article in
USA today that was called Gen Z doesn't care about sports. Does that track with your experience
and research? And if it does, what do you think is causing this? There's no doubt that that's true.
As a matter of fact, one of the recent conversations I had with some of the administration in our
university's athletic department was that, you know, we draw pretty well for our men's basketball team.
Murray State historically said a pretty good men's basketball team. And we'll get, you know,
five, six, seven thousand fans for a typical game, not bad for a mid major university. And I told
our athletic director, said, if I were you, I'd be nervous because when you look around,
you know, they're all in their 40s and 50s and 60s that you don't see very, very, very few
in their 20s at these sporting events. And certainly, you know, not in their teens.
There are so many things that individuals that are 15, 20, 25 that they had an opportunity
to do and get exposed to when they were growing up that older generations did not, right?
There are just more entertainment options that are out there. When I grew up, you had ABC,
CBS, NBC, and pretty much that was it on a good day. Maybe PBS would come in, but that was about it.
And, and so now, how many different options just on TV and streaming and on and on? There are,
there's such a competition for the entertainment time for the younger generations that we didn't have.
So less likely to be socialized into sport fandom because they're more likely to be doing other
things, right? There's no doubt that this is true. Sport fandom is going to be very interesting
in about 30 years when the people that buy tickets are no longer around to buy the tickets.
I doubt I'll be here to see that. If I am, I'm really curious how that plays out because
it's just fandom is aging out, fandom is aging out. And, and I'm not saying that there aren't
young individuals who are fans. There are, but just look at a stadium. I mean, it's, it's an older
crowd relative to what it used to be. And younger individuals, they have more opportunities.
They have more things to do. And so they're less likely to care about any one thing.
So is this trend having an impact on your course enrollment?
It does not. Thankfully, because there's always enough fans that are out there. Interestingly enough,
I have about 20% of my sport fan psychology class that are absolutely not sports fans, that they
detest sport. They've never followed it. And they don't understand it. And so they take the class
to try and figure out what in the world is going on with all these people that are putting all
this time and money into these activities. And they're, it's, it's funny because they'll be
apologetic about taking the class. And I tell him, no, I can't have enough of you people in this class
because you give, you give the counterbalance to class discussions, right? If it's just
all bunch of sports fans, the class discussion becomes preaching to the choir. The fact that I have
three or four or five non-fans in there, it sort of serves as a check and a balance to the other
individuals. And it really makes them do some type of, of, you know, self-awareness test up. Yeah,
why, why do I do so much of this? Apparently not everybody does. And it gets for much better
conversations. So in the past few years, a lot of athletes have become more open about their
mental health struggles. Do you think that this trend is changing the way that fans relate to
athletes in the way that they think about sports in general? You know, as a, as a social scientist,
I certainly hope so. I think that sports fans, you know, they're certainly slow to come around.
I mean, that's just, that just be honest, right? I mean, you change your team's logo, just the logo.
And for like 20 years, they can't get over what a distrustful and awful scenario that was, right?
That's just the picture of some creature. And for years, we know that athletes were taught to,
you know, suck it up, don't cry this and that. I hope that athletes by coming out are changing
how fans view athletes and that they're not animals, that they're not robots, that they're actually
humans, that they have feelings, that they are fallible, and that what they're doing,
their performance is in the public eye. Everybody gets to see when they have a bad day.
And I think that a lot of fans would be really upset if everybody, and by everybody, I mean,
literally millions of people get to see when you messed up at work. I think that that might change
your perspective. My hope is that individuals see the humanity in athletics and that we start to
give these people a little bit of slack that you know what, it's okay for them to be human too.
I mean, it should be. They are human. Yeah, like Simone Biles getting the twisties. Exactly.
And you know what, as it comes out more and fans get more used to it, more athletes will then feel
empowered to come out and it will seem less abnormal. And then that's that snowball that you hope
you see over the next eight, 10, 12 years. So what's next for you? What else are you looking at?
What are the big questions? So what we've been looking at now actually is fans' beliefs about how
they think they can influence the outcomes of sporting events. We know that they sort of can by,
you know, maybe potentially have an impact on the players, but definitely having an impact on
officials. Well, we've been asking them, what do you do to try and influence the outcome?
So to what extent do you have superstitions, prayer, yell encouragement, yell, derogatory comments
towards the officials and the other team? And what we found was so interesting in the first study
that's under review at a journal now is that all of the different methods that they use are
positively correlated. So the more they use one method, the more they use another.
That to me is absolutely hysterical because it means that the more someone is likely to
cuss out an official to help the team win is also more likely to pray to help the team win.
And somewhere that to me is just so wonderfully funny. I can't get it, get past it.
The stay that we're starting now that will begin
And this fall is now that we know that fans engage in these acts to try and influence,
we're now asking them which ones do you think work best, right?
We know what they do.
Now we'd like to know, okay, so, you know, pictures have their go-to pitch.
Point guards have their go-to move.
We want to know what the fans go to active influences when it's really close, right?
When it's really close, do you cuss or do you pray or do you rub your lucky rabbit's foot?
Or after now?
That's a great question.
Well, Dr. One, I want to thank you for joining me today.
This has been a lot of fun.
Thank you.
Absolutely been my pleasure.
You can find previous episodes of Speaking of Psychology on our website at www.Speakingofpsychology.org
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And if you like what you've heard, please subscribe and leave us a review.
If you have comments or ideas for future podcasts, you can email us at Speaking of Psychology
at apa.org.
Speaking of Psychology is produced by Lee Weinermann, our sound editor is Chris Kundayan.
Thank you for listening.
For the American Psychological Association, I'm Kim Mills.
[Music]
Podcast Summary
Key Points:
Sports fandom helps individuals meet basic psychological needs, such as belongingness, distinction, and meaning, which can enhance mental well-being.
Team identification, not the level of sport, is key to psychological benefits; highly identified fans show lower loneliness and higher self-esteem.
Fans cope effectively with losses through strategies like recalling past glory or anticipating future success, explaining their continued loyalty.
Sports betting has minimal impact on fandom; it may slightly increase interest for moderate fans but doesn't change core fan behavior.
Fans of highly identified teams often rationalize cheating or doping by externalizing blame, while less identified fans distance themselves.
Home field advantage is real, largely due to officials being influenced by crowds, especially in subjective sports like gymnastics.
There is no single personality profile of sports fans; all types of people enjoy various sports.
Fandom can have a dark side, including aggression and neglect of relationships, though it affects a small minority.
Sport fan aggression may be rising due to increased team identification and societal declines in civility.
1
Younger generations are less likely to be sports fans due to more entertainment options, potentially aging out fandom.
1
Athletes' openness about mental health may positively change fan perceptions over time.
1
Current research explores fans' superstitious behaviors to influence game outcomes, finding all methods positively correlated.
Summary:
In this episode of Speaking of Psychology, host Kim Mills interviews Dr. Dan Wann, a psychology professor at Murray State University, about the psychology of sports fandom. Wann explains that people become fans because fandom fulfills basic psychological needs, such as belongingness and distinctiveness, which contribute to improved mental health. He emphasizes that the strength of team identification, rather than the sport's level, determines these benefits, with highly identified fans experiencing lower loneliness and higher self-esteem. Fans cope with losses by using strategies like reminiscing about past successes or focusing on future prospects, which explains their persistent loyalty despite frequent disappointments.
Wann discusses how sports betting slightly increases interest for moderate fans but doesn't alter core fandom, and how highly identified fans rationalize cheating by athletes, such as externalizing blame. He confirms that home field advantage is real, primarily because officials are influenced by crowd proximity, especially in subjective sports. While there is no single personality profile of fans, fandom can have a dark side, including aggression and relationship neglect, though it affects a small percentage. He notes that aggression may be rising due to societal trends, and younger generations are less likely to be fans due to more entertainment options. Wann also expresses hope that athletes' openness about mental health will humanize them, and he describes his current research on fans' superstitious behaviors to influence game outcomes, finding all methods positively correlated.
FAQs
People become sports fans because it helps them meet basic psychological needs such as belongingness, distinction, structure, and meaning in life. It provides a sense of connection to others and allows individuals to feel unique.
Yes, being a sports fan can benefit mental health by providing a sense of belonging, reducing loneliness and alienation, and increasing self-esteem. The key factor is the level of team identification, which brings a group to belong to.
A losing season can make fans feel upset, aggressive, or in a bad mood, but it doesn't typically harm mental health long-term because fans develop strong coping strategies. They focus on past glories or future possibilities to maintain optimism.
Sports betting slightly increases interest for moderate fans by giving them a reason to watch games they otherwise wouldn't, but it doesn't significantly change the behavior of dedicated fans or convert non-fans into fans.
Yes, home teams win more often, about 60% of the time, due to fan influence on officials' decisions. The effect is stronger in subjective sports like gymnastics and when fans are closer to the field.
Both choices are psychologically safe: picking a favorite is safe because a loss is unexpected, while picking an underdog is safe because a loss is expected. Underdog wins are sweeter, making it a win-win scenario.
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