Go back

Emmys Hottest Takes, Red Flats Queen, US Open's Riddler & Mario Dedivanovic

1h 6m 34s

 Emmys Hottest Takes, Red Flats Queen, US Open's Riddler & Mario Dedivanovic

This week’s AVA Live Entertainment show explores key developments across entertainment, fashion, and sports. Hugh Evans of Global Citizen discusses the organization’s mission to eradicate extreme poverty through education, agriculture, and clean energy, emphasizing artist-led philanthropy and collective action. Jacqueline Cully from Rotten Tomatoes provides a nuanced take on the Emmys, highlighting Zendaya’s standout red carpet presence, the rise of older award-winning actors, and the growing influence of streaming platforms while acknowledging traditional TV’s enduring strength. The show also celebrates Aaron Gilman, known as the "Red Flats Queen," whose viral video showcases the relatability and professionalism of behind-the-scenes assistants, sparking widespread positive engagement and career opportunities. Mario, co-founder of Makeup by Mario, shares his journey from a Sephora retail job to building a global beauty brand, emphasizing authenticity, purpose, and client relationships with high-profile figures like Kim Kardashian. Finally, Sharif Cobb, a US Open supervisor, introduces a grassroots riddle culture among staff, gaining national attention after a viral name-drop with Coco, underscoring the often-ignored contributions of unsung professionals in large-scale events. The episode emphasizes visibility, resilience, and the importance of recognizing quiet heroes across all industries.

Transcription

13760 Words, 70804 Characters

English
It is Wednesday, September 16th. Welcome to AVA Live Entertainment's weekly talk show. The big thing taken over Hollywood this week is Meg Stalter, but also the Emmys, the US Open, we got Fashion Week. We also got the man behind Kim Kardashian's makeup joining the show. Plus did I mention Red Flats Queen. So that's four departments you're talking about. So if you're watching out your desk right now, I'd say go to your boss and maybe ask for a raise given their amount of research you're doing. But on today's show we touch all sides of the industry. Plus the unsung heroes behind people and places like the US Open, as well as the Rotten Tomatoes Awards Editor who's going to give us some hot takes and some overrated underrated takes on the Emmys. And we, as I mentioned, we have Mario, who's the CEO and co-founder of makeup by Mario and Red Flats Queen herself, Aaron. But first up, we have a special segment with Hugh Evans, who is the CEO and co-founder of Global Citizen. They just announced their lineup. They've been doing some amazing things in the world of music and philanthropy. And we're going to bring him live to discuss Global Citizen. Hugh, how are you? Hi, Wanda, how are you? It is great to officially meet you to see you. What is that behind you right there? Give us a little talk through. Well, next week, September 26, 60,000 Global Citizens are going to join us on the great lawn of Central Park in New York City for the Global Citizen Festival. It's going to be headline by Ms. Lauren Hill and Wycliffe, John doing the 30th anniversary of the score. We're going to have Lenny Kravitz, John Legend, Lenny Wilson, Shaboozy, tomorrow by together. And we just announced that Victoria Monet, Jungjun, as well as Alicia Keys with a bunch of her friends. And all of this will be hosted by Hugh Jackman. So, as 60,000 Global Citizens gather, our mission is clear. We work in for the eradication of extreme poverty within our lifetime. I think the better question is who's not going to be there because that's an amazingly star-studded lineup. But I want to talk about the philanthropy side of it. I know we only have a couple of minutes, but talk to us about Global Citizen. The impact it's made and what drives you to do what you do. Yeah, well, our mission is to eradicate extreme poverty, which is those living on less than $3 a day. When I was born 52% of the planet lived in extreme poverty. It was down to less than 12% of the world's population before the pandemic. So, we can make enormous progress if we invest in the right sort of things. And this year we're focused on making sure that 2 million kids get the opportunity to go to school. We also want to support 1.5 million smallholder farmers who provide the food that all of us need to live. And then thirdly, we want to make sure that 2.5 million homes across the Indo-Pacific region have access to clean energy. These are the sort of building blocks to eradicate extreme poverty. And the way Global Citizen works is that when all of us, we have 13 million members take action through the app in Unison. It's very powerful. You can call on world leaders not just to make a small charitable donation, but to commit billions of dollars for the eradication of poverty. It's really the power of all of us working together. Yeah, I worked in the music festival space for a while for a long time and in an industry that's so fueled by revenue and profits, you all have stood out as a very bright spot. What do you think continues to fuel the success of what you're doing? Well, first of all, thank you. I think the thing is that every artist since day one has donated their time. We never pay a fee to an artist. They all donate their time to support the mission of eradicating extreme poverty. And we always provide feedback on the impact that it's had. For example, this summer we raised $60 million for kids education through the FIFA Global Citizen Education Fund when we produce the halftime show for the World Cup final. And so everything we do is always about how you can leverage a huge moment to change the world. And I've never believed that charity alone was sufficient. I've always believed you have to put pressure on world leaders to force them to do the right things. So when you see world leaders take the Global Citizen stage, they're responding to millions of voices through the Global Citizen app or calling on them in Unison. And obviously you mentioned Central Park, one of the most iconic landmarks in the world. What has it been like working in that venue or I call it a space? We are so, so lucky to call the Great Law and of Central Park our home. You know, us and the Philharmonic are the only two events allowed on the Great Law in every year. And so we are so thankful to the City of New York, to the Parks Department, to everyone who's backed down missions since day one. Because when we first started, everyone taught us you'd never be able to do it on the Great Law. Because it hadn't happened since Simon and Garfunkel back in 1981. But then amazingly that first year when Mayor Bloomberg believed in us and then all of a sudden it skyrocketed. And now 14 years later, it is our home and we are so honored and we don't take it for granted. I can't wait for the 26th for Super Accident RN. We also have a lot of New York assistants. We don't give them enough love because we're out in LA. What do you say we do a little giveaway? Would you be down to give away a couple tickets to some hard work in New York assistance? I would love that. Yeah, let's, let's, I think we're going to give away 10 tickets or five pairs of tickets to the festival. So let's do that. Let's give it to all the hard working assistants out there. My assistant Tory is awesome. So shout out to her. But let's do it for all the New York assistants who are changing the world. I love it. Shout out Tory. You seem like a good boss. And Tory's got a good gig. But we got a lot of hard work in New York assistance. We're going to do an announcement on our Instagram page. Assistance first agents as well as yours giving away tickets for for the show in the 26th. We cannot wait. Thank you so much for joining the show. Congrats on all you've done and being a really bright spot in this industry. Thank you, Warner. Lovely to meet you. Truly as well. We'll see you soon. From the world of music to the world of TV, we have Jacqueline who is a awards editor at Rotten Tomatoes. We were at the Emmys carpet on Monday. We watched passively from the side. As I mentioned, Meg Stalter was probably the most iconic person there. But we have an expert in the field Jacqueline from Rotten Tomatoes to give us a real in depth look into the world of the Emmys. Let's bring her live. Jacqueline, how are you? Hi. It is so great to meet you. Talk to us about one who you are and then where you watch the Emmys this year. So Jacqueline Cully, I'm an awards editor at Rotten Tomatoes. I had a very interesting one is that I was watching the Emmys at the Toronto International Film Festival. I was not here in LA enjoying all of the lovely parties. And so it was kind of an interesting moment being up in Canada trying to like get outside of that sort of ecosystem to then find time to watch the Emmys. But I had a good time. And Megan also looked very fierce. She was, you have a little surprise later. I hope she, I maybe she'll be coming to costume. But who do you think was the best dress besides Meg? I mean, Zendaya every day that she is existing is always going to be the best dress. But there were a ton of them. I loved watching Florence Pugh looked amazing in her purple dress. Also Coleman Domingo anytime we could see him. He looks great. Everybody looks good. Everyone looked amazing. I will say Zendaya when she walked by. I've never seen people on the carpet act like paparazzi and huddle around her. She looked amazing. The night was amazing. But I want to play a little game if you're open to it. We're going to do a little overreaction under reactions. I'm going to list a couple facts from this year's Emmys. And you're going to tell me if what I'm saying is an overreaction or an underreaction. What do you think? Okay. I'll, I'm game. Let's do it. This, this will be good. You're an expert in the field. Much smarter than I am. So Apple TV led all streaming platforms with 28 awards powered by Widow's Bay in Purvis. The claim is Apple TV the strongest network out there right now. We got to define the word strong. So I'm going to say that's a little bit too much. Like we got to define strong before we could say that because Netflix, the subscriber base would have something to say about that. So it depends on what you mean when you say strong. I love it. And also HBO with hacks in the pit. A lot of, a lot of strong ones out there. But let's talk about genres real quick. So the studio in 2025 won 13 Emmys Widow's Bay, which we're going to get into raise the record to 14 this year in 2026. So the claim comedy is the hottest genre on TV right now. Okay. What are my two parameters again? Give me what can I say? It's either either either that's an overreaction or an underreaction. Um, I think that's again another bit of an I would say it's a bit of an overreaction, but only for the hyperbole say I will say when you make a good comedy, the Emmy rewards you, the Emmy voters rewards you very heavily. They did it with Veep. They've done it with hacks. They did it with the studio. And at one time they did it with the bear. I just think that when it comes to comedy shows, when they get it right, they did it with Atlanta at some at one point back in the day. So I think it just is one of those things where there is maybe less competition for you to pick and choose the way it does on drama where you'll have an Alice and Janie when it's supporting actress and you have no a while in lead. When it comedies, they go full bore. Well, let's hear it. Let's hear another one of your takes. Do you think was the biggest snub of this year? Oh, the biggest Harrison Ford, Harrison Ford. I love Stephen Root, but he's caught a few Emmys and has been very successful up into this point. Harrison Ford is never one anything and he's so great in shrinking. And so I really was rooting for him on this one. And that show in general, which I still think has been blanked at the Emmys. Yeah, I love it. One other big fact, five of the six women who won major awards were over 50, two of the five winners including Sally Field at 79 and Jean Smart at 75 or over 75. So let's make the claim that Hollywood's obsession with young talent is out of step with who's delivering the best work over reaction or under reaction. I think that that's an under reaction right now anyway because a lot of these what we would consider movie stars are working on television in particular and then even in the movie, movie space, you look at somebody like Ann halfway, who's in her 40s. There was a time when that was considered to be the end of an actress's career. And she's having one of the best years of her career this year. I think that's interesting, but the same could be said for an actress likes Daya who's clearly right in the throes of what would be the, you know, peak aid for Hollywood, sort of like movie starlet. And she's obviously in the same time. I think that the folks that people like seeing, they have not gotten bored of and the casting directors and the producers who love those folks keep bringing them back. So that's why you see folks like Ann halfway having so many projects, Robert Pattinson, Zendaya, Tom Holland, so on and so forth. I love it. Before I want to hear your biggest takeaway, there's one more stat that kind of stuck out to me that stuck out to me this year. Obviously the show is on a Monday, but the ceremony drew 6.7 million viewers down there nearly 10%. The claim award shows have a viewership problem. Some of them do. Some of them don't. So the, I will say this, there's certain award shows that I think struggle with viewership depending on who's there. Going up against Monday night football is very hard for anybody. But the Oscars, the Golden Globes, have managed to maintain a pretty steady viewership. We're still talking about tens of millions of people, even you're talking about those shows. Overall, outside of sports, live TV appointment viewing has become something that's more difficult. So I would say that's neither over under. It's about right, depending on the show. I think it's fair. And also it's not looking at the whole scope. People are consuming the show through clips. It's like people are consuming this show through clips in a different way than I don't think it's been properly measured yet, just through those looking at facts. What do you think your biggest takeaway from the entire Emmy show was? I mean, definitely that the streamers are having a continuing to have a moment when it comes to what we consider peak TV right now. The pit is on HBO, but it is an HBO max show, which is a different distinction. And then even with Netflix wins on shows like the diplomat. And then, of course, everything that we had with Widow's Bay, Ken traditional television come back. I mean, Abbott Elementary has kind of been holding it down for what you consider traditional broadcast television. But that's one of the few names that has been doing so in the modern era. And as other shows that were a part of that went off the air is few far between that we're seeing folks outside of the streamer face make television that's impactful at the Emmys. And I think that's going to kind of continue. So I love it. Well, amazing breakdown real quick in the last 30 seconds. A lot of young people out there watching who are trying to break into the industry are currently in the first or second job. What advice do you have for them? I would say that it is very important for you to find your platform and to have your voice, but to always remember that people are watching because it is so easy sometimes to cultivate a platform that will get you eyeballs, but it won't get you a job. So always be mindful of like has this platform has this thing that you've created, which I will say what you've created here is a perfect example of that. Is it something that gets both eyeballs, but it also gets people paying attention to you in a positive way? That is just as important as maybe getting all of those clicks because we all we all get addicted to them. Everybody loves to go viral myself included. I love it. You're the best. Thanks, Dr. Lincoln. You've got some what you've done. Love reading your reviews and it was cool to have you on. Thanks for having me and you guys can always find me at rotsmeadows.com on anything that we're doing. So we love it. We'll drop it in the in the description. Thanks for joining us. So unless you are living under a rock, red flats queen should mean something to you. So when we started the show, I was thinking who best to have on the show then Aaron Gilman, who's a VIP assistant, but also known as the red flats queen. Let's do a little recap on where you may know her from. The icon herself, my favorite video, and by the way, the most viewed video in the history of our account. Aaron Gilman, welcome to the show. Thank you. I'd love to hear that it's your most viewed. I did not know that. By far, I will say, but introduce yourself in what you do outside of that video, of course. Yes, my name's Aaron Gilman. I am a VIP assistant in PR and I basically self-explanatory. And outside of that video, you know, I've had basically five to seven years experience working within the fashion industry and started within buying and I've worked my way up the ladder into celebrity PR and super excited to be here. Well, talk to us about that very first job and a lot of young people out there would love to be in your shoes one day. What was that first job like and how do you get your foot in the door? Totally. I, some people have told me that I could have gone into HR because of the way that I've approached getting jobs, but I'm from outside of Philadelphia originally and I always wanted to work at URBN, Urban Outfitters, Free People, Anthropology. And my senior year, I started bombarding their recruitment team with e-mails up. I want this internship. I think I'd be a great fit here. I think I'd be a great fit there until they basically came back to me after I graduated saying we have an open role. Would you like to interview for it? So I think my biggest and that was an anthropology on one of their vying teams for NITS. And my biggest takeaway from that is that like you can apply for a job, but you still have to heavily self-advocate for yourself. You can do the system, you can do the easy apply in LinkedIn, you can go through each site, but to actually make a difference, you really need to kind of get yourself in front of the recruiter. And the way I kind of think about it is like, I swear all of our parents still just going up, just print out a resume and walk in the building and hand it to them and they'll want to work with you. That's what I'm trying to do through e-mail essentially. So I think that's like my biggest tip is find the recruiters for these companies and cold email them. I love it. You got to. You got everything in your fingertips. One thing the chat is blowing up right now, right? Ryan said Dorothy has been real quiet ever since. So let's talk about the video because I know you have had a successful career already and I want to go back to the career element, but the video is iconic. Talk to us about what was going on during that video and also what was your reaction once that thing started going viral? Yeah, the video I think speaks for itself. High intensity moment, you know, things you needed to get done. And my biggest experience from that was the next morning, a alarm goes off, normal, normal morning, normal Tuesday, and I'm doing my morning scroll in TikTok before I get up for my day and I see myself and that was very jarring. I had to call my mom and I'm like something's happening. Didn't quite know what that was going to amount to quite yet, but it was definitely an interesting feeling, you know, being filmed unbeknownst to me and having it become such a viral moment and also such a positive moment. Like there was not really any negative reactions or commentary. So I feel very lucky in that sense where I'm not getting hate comments, thankfully. And I think that actually just really speaks to the culture itself right now around how so many people, women across all industries, like my LinkedIn had probably like 5K views after that video of people trying to figure out like how I got to where I did and I've had many people reach out, whether it's through the DMs on all acts, and it's because they get it. They've been there, you know, they know what it's like to be in a high intensity situation. They know what it takes to pull out the big guns and the end, you know, wasn't what happened in the video, but it's the fact that so many people can relate and that's why it went so viral. I think, you know, if it people run it's fashion, you know, it's clothing, but it's it's it's at the end of the day. It's the hard work that goes into it that I think people can relate to. You mentioned something to positivity and our platforms built assistance versus agents. I was an assistant 10 years ago around the fact that I really want to empower young people to feel seen in this industry and what I loved about that video is I'll be honest, someone sent it to us. We reposted it. It was probably 11 p.m. I'd never really thought twice about it, but seeing the positivity come out of it was refreshing. And I think it's very rare online to see that level of rallying around someone because we've all been in your shoes. If you work in entertainment, you've been doing crazy stuff. The way you handled it was extremely professional, and people rallied around her. She's like, we've been there. And so what do you think it gets right about the job and the reality of being called an assistant or a role like that in in the fashion industry specifically and the entertainment industry more broadly? I will first and foremost say, not every day is like that. I think for people's perspectives, obviously, that is, you know, high season, high time, things are hectic, things are crazy. But outside of that, my every day doesn't look like that, you know, I think that's where it's like you, you kind of have to build the confidence to be able to have those moments. So that way on your every day regular basis, it's more even keel smooth running. And I think that's the important part is like knowing yourself, knowing when to act with grace under pressure, you know, knowing when a car needs to get out of the way. And again, it's not even just fashion. I think people are excited about it because of the event that it was surrounding and, you know, the people that were going to the event. But it's more so this could happen in any arena. And any assistant across the way knows what it's like to kind of like, like I was internally freaking out. I'm like, I have a job to get done. So I I think it's the relatability and it really just makes it, makes the difference. - I love it. So let's switch gears a little bit to New York Fashion Week. Obviously, that was the Met Gala. Let's talk about something that just wrapped up, believe yesterday. We have a question from the chat. How many people in different roles does it actually take to put on a New York Fashion Week show or just a fashion show in general? - Totally. I mean, that varies across all companies. I know that I've done New York Fashion Week. I've worked with other brands where we do Milan Fashion Week and it varies on who you're working with, how many guests you're inviting, the space, the venue, how many allocations for seating. But I think some people would be surprised that a lot of these teams are smaller than you would realize that my prior job, it was me and two other people, similar vibes here in structure. It's small but mighty and I think can be said similarly across a lot of fashion houses, is that small but mighty teams really make it happen and then big shout out to all the production companies that work with all the fashion houses because they're also the unsung heroes. The fashion houses get the clothes but production companies really get the logistics kind of downpacked. - We love it. So who goes into that, just for my knowledge, and I've never been to a fashion show? What are some of the roles that there's a lot of them that go into the actual show itself? - Oh, it's an analogy I can make from that because it's countless. There's so many people and you wouldn't even realize which department may have a hand in something but I think an analogy that really stuck with me even just when it came to approaching my career is that at the end of a movie, all of those credits are all jobs you guys. Those are all things that I don't think many young people know about and the same can be said for the production of a show for Fashion Week. There's just as many people, whether it's internal or external, there's so many factors. So whether it's photography or lighting or sound or volunteers or the dressers backstage or the makeup artist, there's so many different sectors of the industry that come together to make this happen. And I think people just really need to, if you're young, not even if you're at any age, if you want to break into the industry because age honestly doesn't matter. Just start doing some research on like, what is my passion and how can that correlate to something in an industry that I'm passionate about? And again, like go and look at the credits at the end of a movie. Those are, there's so many jobs. We always like skip through, leave the theater early, know those are all jobs that you can be applying for that people don't really put into perspective. - It's all about getting your foot in the door and seeing a lot of people work the way up. - Exactly. - And get Mario from Makeup I'm Mario joining us next to talk about that and that rise through his own career and seeing it through you, that is going to quickly. So let's talk about current day. The question in the chat is can we get one or two walk, walk the runway the answers? No, but back to you, Erin, how is your life changed after that video and talk to us about some of the outcomes of the video's virality? - I have received so much outreach and positivity from strangers, from friends, from people 10 plus years ago that I haven't heard from just to either congratulate me for doing my job, you know, I was just working, but also just to acknowledge that like they've been there. So I think the main theme really is the positive outreach and the like thank you for showing what it's like to be in that position. I, you know, didn't have, I had social media, but I wasn't actively posting on TikTok prior to this. But with the video going viral and me kind of being dubbed red flats queen, it's something that I have leaned into and within like the three days after, you know, posting my first video, I gained over 45,000 followers and, you know, execs at companies reaching out just to say we think you're tenacious and, you know, it's kind of been a whirlwind. It was very overwhelming at first, but now I feel like I'm kind of settling into it and really excited to expand upon me as a person and also just expand upon like how I can be beneficial similar to kind of what you're trying to do is it's help people grow within their field. And I think that's very important. I think the transparency, especially among women, it's very important. - I love it. What's your biggest goal in your career? - Ooh, right now I, a pipe dream of mine, it flops back and forth between writing a screenplay or writing a book. Same story, it's more so just about the approach of how I would want to go about that. It's a semi oversaturated market, but I think I have really good stories. I've been told that I'm a strong story teller and I think it's more about now finding the time, the motivation and sitting down and actually making it happen. I think I've made some connections throughout this process that would benefit me in that way. And it connections is very strong and don't get me wrong. I'm kind of going back to career and fashion as a whole. Yes, connections are important. I didn't have any. But you can get to where I'm at without connections. You really just have to persevere and just like get your stick down. You know what I mean? Go into an interview with confidence and your story stray and know exactly who you are as a person. And the confidence is well what you get, we'll help you get to that next interview. - Amazing, you're gonna crush your RDR. Thanks so much for joining us. Do you have the red flats near you? I think there should be frame. - Oh my God. - Oh my God, let's see him. - Yes. - I will grab them because how can I not? All right, this is iconic. Oh, yes. That's iconic. - Of course, thank you so much for having me. - Thank you so much for joining. You are amazing and the video just says a little bit about what you do in your career. And we wish you nothing but the best of luck and excited to follow your path. - Thank you so much. It's so lovely to be here. - Great to see you. We'll see you next time. - That was awesome. Wow, I was hoping she had a mirror. But from the world of fashion to the world of beauty, we have an icon named Mario, CEO and co-founder of Makeup by Mario. We're gonna show you a little video to get to know Mario before we bring him live. Let's roll. (upbeat music) (upbeat music) - And we have Mario joining us live. How does it feel to watch that video? I'm sure you see it all the time. - Oh, I'm flyer. Thank you, by the way, for that nice little intro. But I love it. It's a little sneak peek into my everyday world here at Makeup by Mario. - And we're gonna get into it. But I will a quick story time. We've been doing this show for 24 weeks now. And my wife, Annabelle, works in beauty. So I've gotten to know a little bit through osmosis throughout her time, 10 years in the industry. She has never been more excited than when I mentioned that you were coming on this show. And that's soft sculpt. Let me tell you, it was working on the Emmy's carpet when I was on it on Monday. But jokes side, really excited to have you a little intro on yourself, if you don't mind. - Yeah, I'm Mario that you want to make. I am born and raised in the Bronx. I'm a child of immigrant and old Canadian parents from Montenegro. So nothing to do with the beauty or fashion world. You know, long story short, I started working at the age of 12. And the Bronx, I became financially dependent as well as contributing to the family household. And after high school, I went to the city. And I stumbled upon a Sephora. And that is kind of where my obsession and my life change, you know, that's where I was really like, truly introduced to Makeup and the craft. And I just kind of became obsessed with it. And, you know, worked really hard. That was just kind of the start of it all. And that's kind of where all my dreams really started back then in 2000. - Well, let's go back to that Sephora. The one in Flatiron, potentially. When you were working at the fragrance counter at the Sephora, what was the talk to us about the time from seeing the Sephora learning that you had a passion and then applying for a job? What was that like? - Yeah, so I applied for the job. The second I walked into that store, I was just kind of amazed and inspired by the whole ambiance and I saw all the makeup and the fragrance and so I applied for a job. My mom didn't want me to because she saw like a lot of guys with makeup on and stuff. So she's like, no, no, but I was relentless. I kept calling them back day after day and finally they agreed to bring me in and interview me. So on that first day, so when actually came over and asked me to help them find a lipstick and I was just kind of like, well, I'm not supposed to do this, but let me just go do it. And so I did. I went into the shape for her and she tried it on. She loved it. And, you know, it was just like the very early part of this kind of where I kind of planted those seeds because there was also other makeup artistry brands there and that really inspired me and I figured out, you know, I was like, well, if I work really hard and I become a serious makeup artist, I can too then have a brand like these other brands at Sephora. And it's crazy because exactly 20 years to the day that I stepped in there is when I launched my brand across North America at Sephora. - Unbelievable. The story is one of the most inspiring, but when did that love for the beauty industry start? 'Cause it wouldn't have been that first time you walked in Sephora, but when did it really start for you? - There was little like, there was little bits and pieces of my mom actually was a cleaning woman for the L'Oreal headquarters. So she cleaned the executive offices. And so that through that, I would see sometimes that she would bring home products from brands and she'd give them to my sisters. And so there were a little moments here and there were one specifically where I was in the bathroom when I, you know, finally dared to take a product and start. You know, touching it and swatching it and then so there was definitely something there I always knew too that you know with the whole MTV world in magazines And so I was just always kind of obsessed secretly quietly right because I felt like it was the wrong thing to be obsessed with But that there was definitely a natural love and obsession really is the word with that whole world of beauty and fashion You know the supermodel era especially because this was late 80s and 90s And when I was growing up, you know, I think a lot of the pressure was to follow more traditional path from the East Coast No ties to entertainment all my friends throughout high school and college went off to work and finance and I always felt this urge to go do the same but there was a lot of Pressure from externally to focus on that more traditional path Do you ever feel that pressure? It sounds like you did when you started to pursue a creative endeavor? You were really passionate about what advice would you have to someone that's younger that has that same burning passion to do it? Yeah, I mean I absolutely felt that to like the highest degree I mean I actually had to hide what I was actually doing and so I continued to say for a while that I was working fragrance But I had already transitioned into makeup and I was fully doing makeup at that time and you know as a makeup So you have to build your kit and I used to literally hide everything in this Nike shoebox in my room And this was like for like a good two three years And then I kind of sneak that box out to go do clients on the side and so I fully know what that feels like My advice would be to stay true, you know to who you are to stick with what you want to do and just just keep going forward in my case I had to hide it a little bit and so that's what what how you know how it turned out for me and how I was able to kind of get through it Eventually, you know, they did accept it eventually they they did you know were eventually proud of me because I did spend so many of those Early years just trying to make my parents proud, you know, I mean how could they not be but I and and I want to know a lot about that First retail job as long people we have in the show everyone starts somewhere and people you know early in the careers are always so focused on the future and what's 10 years ahead of me? What did you get out of that first retail job that makes you a better leader and founder now? Yeah, I mean it changed my life and actually it continues to change my life I learned everything there. I mean that was where I was immersed into this new world I made all you know new friends there I actually started to you know to use makeup to collect my makeup and then outside of that job I would then go into the libraries and research and this was like way way before social media So it was a different time. You really had to kind of do things the long way in the hard way and pay your dues But there was so much that I learned there from you know both from my managers from the clients that I used to serve and that I used to do makeup on as well as from you know my other coworkers and colleagues That world was so significant to me and it's and it still is today a lot of the decisions that I make today Often times for example when I'm working with my field teams because makeup in Mario now has a global field team who is out you know boots on the ground across these stores globally and I can relate to them so deeply because I was doing that myself for years And so it just continues to be a significant part of my life And so I have a great understanding and a great respect for that world as well as you know in the way that we also work with them as a partner You know, I think it's a can be tricky working with retailers But I think we have such an amazing partnership as well as this genuine story with with Sakura And so I'm just excited to you know for that to continue to evolve and to grow as we expand You know, I've seen it firsthand my wife who I mentioned works at point of view who just launched in Sephora last week So I've seen the excitement with her and she's talked about you for years in your own company So let's transfer this car. Let's let's switch the conversation now to make it by Mario the success you've had We have a couple questions in the chat that we're gonna take live the first one from Bella In industry that's so saturated such as beauty when you were building your brand what was your approach to make it it feel uniquely yours and different from other companies That's so easy Literally just saying true to who I am I kind of feel again like I had built that brand years before it was built on 20 years of Of sort of craft right doing doing the work every day with clients growing assisting building I was essentially building trust for 20 years prior to launching that brand again When I started the 20 years prior to launching I did sort of like plant that seed that I wanted to do this After many years of working and so for me it was about taking everything that I'd done and learned in my career and Extending that now into a brand and into products Prior to the brand as well. I was you know sort of known for being a trusted authority in makeup education I had founded the master class back in 2009 or so and I had grown that into this large Global platform where you know it was kind of first of its kind It wasn't a popular thing back then and so you know I knew that there was a community who trusted me and who wanted products for me who wanted to my point of view and so It was just a no-brainer for me. I it was taking my techniques my method my philosophy on makeup and literally turning it into products Amazing answer. We also have another question that's semi-related but talking about more current day from Lillian Current day. What makes you decide a product is now worth launching? What makes me decide a product is now worth launching. It has to have a reason for being there has to be a why there has to be a how it has to come with some form of education Likely inspired by a technique of mine and then we create it. We make it easier for the consumer But for me it's all about purpose, right? So I'm never gonna launch something just to the sake of launching it So nothing arbitrary, right? Everything has to have a genuine purpose and that's kind of why we create products and you mentioned some clients that you had worked with before Kim Kardashian's in the screen But you work with many can you talk to us about some of those partner partnerships clients relationships that you built and how they first started? Yeah, so they started many many years ago Probably I would say I started doing like smaller celebrities around And four or five is starting actually with like some socialites are on the New York scene and then I just slowly progress to you know I guess more well-known celebrities that style of makeup. I think that I did Really fit well with that genre of makeup right because you could be a celebrity makeup artist or you could be a film or you could be a fashion And I'd spent years assisting in the fashion world But I kind of knew from an early age and I made that decision hadn't really aged that okay I don't want to go in that direction This is the makeup that I excel at. This is the sort of look and this is what I do very well And so I really honed in on that and focus on celebrity I think with me, you know, yes, I work with so many celebrities over the past 20 plus years Kim was like sort of my main right client that I'd spent a significant portion of my career working with And so she was definitely she stands out right? There's something about the timing of when Kim and I met it was at the very very beginning of when social media was emerging YouTube You know, this is even before Instagram But it was like perfect time perfect place and you know, she happened to have a camera And she happened to take it out during glam and take selfies and she had a blog And we started posting things and you know, she started showing the techniques and that just took on this life of its own And it just became this like global sensation really And it really changed my life, but you know that those years that I spent working with celebrities taught me so much You know, it's not easy to be a celebrity makeup artist you have to be you know, you have to work really hard You have to travel you have to sacrifice so much But I have learned a such a great deal from Kim especially but you know from all of my celebrity clients And we have a series called Unsung Heroes where you highlight people behind the scene You went from behind the scenes to very much in front of the scenes But do any story stick out crazy moments Things that you still reminisce on from the you know earlier in your career working with celebrities Oh my god, there's so many times I gotta have a story time you must have a million I mean, there's like the you know the little silly things like you know, sometimes So there's have to be on live TV and you know, we have like 10 minutes to do the makeup And so we're in the car in a backseat with no light You know with their head on my lap and and we're just making it happen and getting them ready for live TV So there's like little stories like that Oh I wish I had more time to think I can't think of anything else right now But I mean lots of really interesting places around the world that I've been and just you know beautiful experiences With the celebrity clients Yeah and with Kim Kardashian what's something that would surprise a lot of people about her Oh my gosh her professionalism I would say there's a few things I'd say she's gonna be funny You know, there's this really really funny, you know, she's like a normal girl to me You know, it's almost like my sister. We it's been 18 years now that we're working together But I would say you know some life lessons that I learned from from Kim that I've stuck with me throughout my entire career She Was always the absolute her and her entire family. I would say the most professional Kind I mean on time if not early every single morning and and these are hectic schedules we're talking about And so you know, it kind of shaped me in the early years as well because I'd also learned that you know Through watching her and through watching her her rise and her success the importance of Being professional no matter what you're going through what you feel and also being kind to every single person that crosses your path And so I think having witnessed that for so many years was just beautiful to see and it really kind of stuck with me Yeah, it's amazing and you continue to be so humble and so much success But looking back on your earlier career. What is one piece of advice you'd have to your younger self There's quite a quite a bit um I always say and I always think of like I wish I kind of would have had a little more fun because I was so strict about work And I and I always prioritized Work it was just about doing as much as I can saying yes as much as I could Um, and I think now I'm in a place where I also think about my personal life and how I can balance that right so rather than just you know trying to achieve and to keep moving and to keep growing and expanding it's also like how does my life around that expand as well and so that's the advice I would give to my own yourself is to also prioritize my personal life and have a little bit fun maybe yeah I think people take it so seriously forget this is life time to have fun learn about yourself experience the world and unplug a bit from from the online communities to media and a lot of the stresses of it it's a fun industry to be an entertainment where do you think for younger people right now there's the most opportunity in your field of work my guys I you know I think of social media obviously changed everything the entire industry so incredibly so now we're seeing people every day that I mean are achieving great deals of success like through you know social and they're very talented artists and so instead you know they're not going and doing celebrities everything traveling the world they're sort of just as successful by you know being themselves and communicating and talking and educating you know they have great personality and so I'd say that social media is something I think of for the younger generation that even if you don't want to be you know forward facing yourself like to really consistently post your work and and also I would say to to be careful about what you post because everything that you put out there will stay forever you know even if you delete it so too you know if you're looking to really grow your career and to become a successful in makeup artist or if you're looking to be a brand founder you know you do want to be smart about what you're putting out there in social media maybe even a little strategic you know that's the advice that I would give I would I also you know would be crazy not to mention AI I just feel like AI is going to take over obviously so try to utilize AI in the best way that you can to help yourself and so sort of just be one step ahead yeah I think people need to lean into something that's here real quick in the last 30 seconds did you watch the Emmys or not I know I did okay fine it's fine who is doing the best makeup on carpets right now celebrity wise oh there's so many people I would say I love a hungry goes red carpet work he's a he's a good friend of mine Mary Phillips um there's so many of them though there's a lot of like new new age artists as well that I'm obsessed with I love you thanks you let me put you on the spot Mario congrats on all your success humble and all the success and giving wisdom to the next generation appreciate you joining maybe live thank you so much really great to meet you likewise bye see you talk a lot about unsung heroes on this show and in the world of sports there's many but one has stuck out after watching the us open the past couple weeks let's roll a little clip and we'll talk to him live special shout out to all the us open staff there's one named Sharif he's been giving me riddles he's the only one that's not been making my day because I haven't been able to solve them but actually that's a lot she solved a couple on spot so I probably given her like five to six rows she's probably got like three to four so far she's got a couple on spot it's kind of impressive she solved one how do you spell candy with two letters I don't give out the answers by the way so good luck to anybody watching another one was the more you take the more you leave behind what is it she got that one there was a man found face down dead in the desert everything he needed to survive was in his backpack was in his backpack she solved that one okay the best one I think I've had this year was you cook the inside throw it the outside then you eat the outside throw it the inside and I want her stump for like a day or two everyone's in on the team trainers agent yeah I'm sure he's a sharp but she solved someone's spot where I was just like all right well fast today I'll see you tomorrow so that video came out my timeline a couple days ago and I was like we need to have Sharif on this show so Sharif welcome to the show and it's great to meet you nice to meet you thank you guys for having me I love it I didn't expect to see a surfboard behind you if you're you know where are you a surfer oh actually just try surfing for the first time last month and I'm not the best surfer hey I've been surfing for five years and you'll find me off the surfboard being terrible out of this it's a tough sport but we love it listen I got the first appearance so I'm going to keep at it but I'm not I'm going to classify myself as a surfer yet a lot of it well it's fine you get on a surfboard you're a surfer are you a tennis player though uh officially yes I am a tennis player now for sure for sure now after the name job I love it we'll give us a little intro on yourself and then let's talk about the riddler that's taken over social media okay so my name is Sharif Cobb um from Harlem New York this is my six-year working in the US open so I've got familiar with the sport and the players of course um I started off not knowing too much about tennis at all and now it sounds pretty like a events intermediate I would say um but yeah so I'm a supervisor at the US open this my six-year second year being a supervisor I supervise the players hallway the president's gate and the players guard in which is probably like the most important area of other ash but the players hallway for sure so I'm on the hallway between the men's and women's locker room pretty much my whole shift and uh those days it kind of long I don't know if you guys pay attention this year then the US open uh Alcharez and showing to match went on to like 4 a.m. I was there for that but it's been a lot of time with the players the staff and trying to kill Tom uh I did Covey here which was like a long long tournament um and to make Tom go pass a little quicker I started doing riddles and six years later I get a name drop from Coco on the rest of this year amazing man now you're on the show and the Coco name drop was iconic I wanna know about that so it's funny last week we had this show after the Carlos Alcharez Ben Sheldon match I was tired luckily we're on the west coast it was only up till 1245 or whatever it was not too bad what's the craziest match you've ever witnessed in person um that one was a crazy match but I did see a match one year I want to say uh my god Dan Evans had a match outside and this was like one year it was like a heatwave I think it was like 97 degrees outside and he literally had a match that lasted like six hours so my whole shit this guy was out there like under the sun playing tennis and he got the you got the win so shout to my god then um yes probably the craziest match I've witnessed in person not like the most like catastrophic as far as like players that I'm watching but like to win it's like two athletes go at it for that time duration is impressive yeah I mean what was your take on this year's US Open oh this is probably my favorite yeah of course because the name drop but it's always nice I mean you can get to see my uh some friends as far as like the players and I told the players I will I'll tell the people I do it so it's like my favorite holiday I guess lean up until the end of the summer it's like my last hurrah um at the US Open I usually go back into hibernation once the weather starts breaking I'm not that big of a winner type of guy so it's cool for me I mean who is a winter type of guy with that surfboard behind you but how do the riddles start so obviously you said you mentioned that they've evolved over the years but you remember the first time you ever asked the US Open tennis player riddle I will probably say it had to be the COVID year because there was no fans of course and the players were more relaxed and they were just hang out in the hallway with us so we will talk bubble talk um I would say Francis Tiafus like one of the main players that hung out in the hallway like in between practices in between magic he would just kick it with us um and the riddles kind of like what birthed it there I got it from my high school high school teacher I remember during like dead times he would tell riddles and I was like top three in the class as far as solving them so I always like carried that with me and it's cool like a little not a party trick necessarily but I don't know something killed time comrades say it gets the blood I mean gets the brain flowing and it's like I consider myself very witty and it's like not necessarily compare myself to anyone else was like all right let's see if you got to walk it like he's okay well I think you're in the league of your own let's put you on the spot here we're going to do a quick giveaway what do you say we have a live audience right now in the chat I didn't prepare you for this but I'm going to put you on the spot hit us with a riddle whoever puts that answer in the chat first is going to win a bunch of AVA merch what do you say let's do it fired off okay so the riddle is forward I am heavy backwards I am not okay I think I got it forward for already she's all right forward I'm heavy backwards I am not okay we're going to let the chat goes we're going to see who gets that in the chat live actually can you guys switch the camera view we actually have a I just realized I have to be here and no look at this we have our own surfboard right here never imagined I didn't even realize that our production guys are like yes switch the cameras I love it so I want a little while people are answering the question I want a little behind the scenes who do you think has solved the most riddles of the US open I wouldn't say it was a player it was one of the coaches who's that uh he usually coaches Ethan Quinn I don't know if you guys are familiar with him he just can't he's on a he's injured right now actually so he didn't participate in the US open but his coach usually like close to thrown I would say him Taylor Townsend as far as players over the time uh cocoa of course because you just clean me out as far as like all the rules I have for the open this year I had to I told Coco actually that you have to like start falling find the riddles for me because it's getting so fun while I'm running out of them um so I'll say it's between the coach Taylor Townsend and Coco I put I put Tiapple no actually Tiapple's up there I will give him like fifth place Tommy Paul solved a lot of riddles shout out Tommy Paul talk about riddles I think we have a winner in the chat tell me this crack from Jay Sandy cam a ton bingo bingo Jay Sandy can go on himself when the more or something maybe I love that that was a good one I actually thought of a different answer I won't say what it is but myself on this spot. But hey, me with another one. Let's do it. I guess we'll our budget for merges increase. So hit us with another one. All right. Okay. Okay. This one had you guys dumped in the email. So I'm going to give you this one. Five letter word. Sounds exact same after you're removed four letters. Okay. Wow. I'm just realizing I'm absolutely terrible at riddles. Thank out. I'm not trying in the chat. No, man. It's a different way you have to train your brain. It takes time. Trust me. Yeah. I mean, okay. So here we go. We got that riddle going live. Can you talk to us about what it's been like after seeing those videos, the shout out with Coco and everything else happening? Okay. So since that day, I was actually clocking in when the name drop happened and my group chat started going crazy. I'm telling the guys like, "Yo, I've been talking to Coco at the US Open." Nobody believed me, of course, until the video comes out. Now, everybody's like, "Oh, we've been talking for a moment. I've been trying to tell you how to stop time." So for like the remainder of the US Open, literally, I almost had to get my own security because everybody was like, "Hey, I know you're famous." Yeah. You're going to Coco was talking about. I'm like, "All right, guys, I still have a job to do." But it's been cool, man. She's super sweet, super kind. Yeah. She was, she thanked me for the riddles. She actually gave me a pair of sneakers, signed by her, which I'll probably cherish forever, of course. But yeah, man, it's been amazing. I'm talking to you, good people. Yeah. But yeah, it's been great, honestly. Yeah, I mean, we're talking to you. And I think that's what's so cool is there's so many people behind the scenes that work these massive events that don't get the credit they deserve. So talking to you and seeing it happens amazing. And so we're excited to have on, you know, execs, talent, whatever. But when that video, when I saw it, I was like, "We have to have Sharif on the show." And we're so happy to have you, man. I don't, I haven't seen it. Okay, we got, okay, I think we might have a winner in the chat from Sav Gray, but I think I know this is Q. Bingo. Bingo. Sav with a winner. I did not get that one. I was like trying to think why you're answering. But you have to go through the alphabet to get that one. Yeah. I mean, that's a little too far for me. I only know a couple letters, honestly. But Sharif, what is one piece of advice for people working behind the scenes out there at some of these events? Never underestimate the power of a con gesture. That, and I think that we underestimate the power of human interaction. Yeah. So just being a good person and integrity, for sure, doing the right thing when the white is watching. I mean, spreading positivity, no matter where you are, where you are, what you're doing. We all carry our things as far as life and whatever that may entail. But when you show up for your job, just try to be the best version of yourself in the spread positivity. I feel like people kind of read energies or they feel energy. So just be genuine, kind. Keep a smile on your face. That's about it, man. Enjoy it. Have fun doing what you don't. Amazing, man. I'm so impressed by you. So humble and it's amazing to see you finally getting recognition. I would say that you deserve. But I think it's also trying to let a lot of other people. I think it's cool. That advice was amazing. Real quick prediction time. Last question here. Who's going to win the US Open next year? Oh, okay. A year ahead of time. Let's see. We're going with Coco on the women's side. Love it. I'm team Coco. Same for my hero now. I'm team Coco. And on the men's side. My man, they make it this year. My guy, Yannick. Yeah, yeah. So he got a spin back next year. We love to take a next. When is it American going to win the US Open though? We need it. Listen, man. I might have to lace up if it comes down to them. I know they're working on my backhand. So I'm going to try to see if I can make it through qualifiers. No, but I was really uh rooting for Tiafo and Ben this year. Um, sad they couldn't get it done, but soon, soon, before 2030. Let's go. That's 2030. You got to, you got to see who's going to win so we can make our way across the country to see it after that. I appreciate it. Thanks so much for joining. Thanks for stopping me, but I guess two people on the check on it. All right. Of course. Thanks for having me. God, I appreciate it. Yeah, I appreciate you. We'll see you next year when it's open. Take it easy. Have a nice day guys. So a best friend of the program, SJ, send us a little video about a day in the life of Hollywood assistant. Let's go see it. Yeah, I'm sorry. I have to take tomorrow off because I'm having open heart surgery, but don't worry. It'll only take an hour and a half. I'm getting veneers put in. My root canal birthed another root and it's going to need another canal done. My grandma died on my dad's uncle's stepmother side. I'm adopting a parrot. I'm getting my wisdom teeth removed. I'm getting a wisdom tooth added back in because it looks better. I'm having this weird thing where I just start levitating in the middle of the day. So I'm just going to go to the doctor to check everything's going to be okay. My long lost twin brother is in town. They found my dog. So I have to go identify the body at the pound. I had to go to my gynecologist in Denver, Colorado. Yep, I just couldn't find anyone that was available in LA. And we are back. It is your favorite co-host, Sarah Jane Coleman here to do an a little Emmy's recap. The Emmy's happened this past weekend and we're going to start off with some entertainment news from our leading ladies wonderful co-host Kira Jo. Hello, like as she just said, I'm Kira. I'm an avia student ambassador and you're used to seeing me in a more, you know, our nine by 16 format. But here we are live in LA, flew in from St. Louis, which you probably only know from DTF St. Louis and how appropriate because today we're talking the leading ladies of the 78th Emmy Awards. We have some of them up here. I don't know if you can see. We have Mershka Hargote first of all our host of the 78th Emmys first woman hosting the Emmys since Jane Lynch in 2011. I'm going to let you do the math. That was 15 years ago. So amazing to say that we're back going. She made a joke during her monologue saying that that means that Amy and Tina have said no for 15 years obsessed with her. So funny. She also closed it off by reciting Nicole Kidman's AMC speech, which she said zip it movie lady. It's TV is turned tonight. I'm here for that. I've heard that speech way too many times. Every movie I see, I know Nicole Kidman's going to be there. She also won two creative arts Emmys last week for her documentary, my mom Jane. She won outstanding documentary or nonfiction special and outstanding directing for a documentary or nonfiction program. And these are her first Emmys since 2006. I'll let you do the math again 20 years. Long time. I was one year old. Yeah, let's let's get her back on the table. You know, she also executive produced the show alongside three others, including two women Dion Harman and Janay Ruzon Clay. And they were really hard to keep the show on schedule. Keep everything moving. They actually ended it three minutes early, which got some mixed reactions. But they said that this gave Mershka more time to kind of riff. Have fun as a host. Also gave the winners more time to, you know, give their speeches without the pressure of that wrap up music, which I know we all hate. So, hey, I'm here for it. They also helped pull off one of the biggest surprises of the evening. Taylor Swift, appearing on a pre-taped SVU sketch with Mershka. This was filmed secretly last month. And it was such an exciting moment for TV fans and Swifties alike again here for it. Now, there were so many amazing women who won Emmys. We don't have a lot of time. So I'm just going to highlight one. We have Jean Smart. She won her fifth consecutive Emmy for hacks winning lead actress in a comedy for every season of the show. That means since the show has been running, she has won that category every single year. Can you imagine being nominated for that category? And you see Jean Smart's name next to you? Like, you're screwed. You're not winning. But I tied the shows over. So now maybe you stand a chance. And so she became the first woman to ever win an acting Emmy for every season of a TV series. She now has eight acting Emmys tying the record held by Chloris Leachman and Julia Louis Dreyfus. What an amazing club to be joining. So that is all the time I have for you today. But what an amazing week for the woman in TV might say, and amazing week for myself as well. Super glad to be here representing the ABA ambassadors. And yeah, I'll see you next week in my usual vertical format, kicking it back off to SJ. Yay. She will be returning as Taylor Swift, basically, because she was, she's basically, Kira, you basically are Taylor. Little did you know that we actually bring you on and we pay you millions every single week to be here. So the 78th Emmys happened last weekend. Can I get some like a round of applause in the chat? Thank you. Thank you. Yeah. I actually set up the whole thing myself. So I take all the credit. But it happened a lot. So Widows Bay swept the Emmys with 14 nominate or 14 wins and 19 nominations. May I just say they're calling Apple TV the new HBO. And Apple TV won basically swept up 29 awards if you can believe it. They won four awards including outstanding comedy series lead actor and your mom's favorite streaming service. So I think some honorable mentions is that Twitter said Cheyenne Woodley kind of looks like Jonathan Van Ness if he was going to meet Nancy Pelosi, which I love. And I think that you can't hit on the fit too much because you know what, like, hit on the girl who put herself out there creatively and took a risk. So yeah, I'm going to be honest. I'm a little bit more of a cinephile. So I did not watch a lot of the shows that were nominated. So I'm going to quickly give you a wrap up of what I think they were about. Okay. So Widows Bay is a show about a recently deceased man's wife as she finds a new boo thing on her bender in WeHo. I've heard they're also doing a love island spin-off version of this show where Widows find their new bay on an island off of this, this south of Cabo. Okay. Hacks. It won four best adapted screenplay. It was inspired by five-minute cross videos on YouTube and that was beautiful. I heard that they transformed a toilet paper roll into an AI data center. So produced for use and recycle. And then my favorite, The Beast In Me is a Disney+ spin-off show about Bell and the Beast's son Barry. as he navigates generational trauma and does some deep identity work, the Beast and Me. And then finally, we have the pit, a show about a hospital that just can't find enough to yoder it. So that's what I think they were about. You guys can tell me if I'm wrong or if I'm right. I'm pretty sure I'm right, but just an estimated guest. Okay, now I'm gonna be honest. There was one person this year that was really snubbed. I'm not just talking about five-minute crafts. I am talking about the person that Hollywood walks on, the most, the most walked-over person in Hollywood. And right now we're gonna take it to the blue carpet. - Hey. - Hey. - Welcome. - Hey everybody. It's me, the one, the only, the most stepped on, the most photographed of the night. The blue carpet. How is it going? Thanks for having me on the show. - Oh my gosh, thank you for being here. I just wanna ask, so like, you used to be red. Let's talk about it. And where did the transition come from you? - I'm a liberal now. You gotta, you got with the blue up in here? Yeah, I'm a liberal, mama. - I heard that you used to be Republican, so if you've changed your views. - Well, yes. - Well, of course. - Gotta roll with the blue, gotta roll with the blue. We in drain in oceans now, that's mine. I'm the ocean, I'm the ocean. - So tell me a little bit what your experience has been like as the blue carpet, how does it feel? - Well, my back has never felt better. I've been stepped on so many times. This felt like a shiatsu massage. I have, like, my spine is straight right now and I've never felt more limber. I will say it hurts. I will say I've had allegations that I have a raging foot fetish. That is incorrect. That is incorrect. - Can you prove that it's incorrect? - How? How am I to do that? Not on this show. This show is elegant. - Not on this show? Okay. - This show is elegant. - At least, at least cheek people are stepping on all three of them. - I see people, I see those are red bottom lubitons. Mama, I see those. I have pieces of gold. I have pieces of gold stepping on me. Lush, rich, everything in between, yes. - I heard you've also seen some the ugly downside of Hollywood as well. - So much athlete's foot is stank. It was gross. I almost threw up a couple times, not gonna lie. - Got literally gagged. - We gotta create a perfume for toes, guys. Let's do that. - I think what if Peltr was already on that. I think what if Peltr was actually selling a perfume of her toes? - Yes. - So I think I actually own some at home. - Exactly. - Okay, we've just gotta address the rumors. Like, I hate to say a slur live, but you have been called a doormat. I know. And I just wanted to know like, how do you address your haters who've been calling you that? And does it feel good? Does it feel bad? Is it a slur? Can we take back the slur? Wait, what's the word? - Doormat? - What do you say that? - I'm sorry. - Don't say that. Don't say that. Yeah, we can reclaim it, mama. You know what, you know why? - Tell us. - Because as I said, only Lux people step on me. - Period. - And we gotta take it back. Yes. - Take it back. - I will say though, I will say that in all the goodness of this award show, they did give me the same gift bags that the awards winners and presenters got. Do you want to see what's inside? - Yes, I do, please share. - Oh, let me reveal, let me reveal. Where is it? Oh, it's right here. - Oh my gosh. - What does it say? - Baddies. - Baddies only gift bags, so let me show you. Whoa, what is inside? Okay, we have a clock at clock, straight from the set of AVA Live, then we have one of our favorites, a little squishy baby. - I heard that Charlie XCX is first child. - It is, this is Brad. This is Brad, personified. - I love it. - Very LA, very LA. We have a parking ticket, we have a parking ticket here. - Is that because somebody actually drove onto the red car, or the blue carpet, sorry, sorry, not to like, you know. - This is actually for parking in front of a fire hydrant. - Okay. - Unfortunately. - Beautiful. - What else is in here? - Slime, wow, goodness. And it smells. - Does it smell like Winifold Tro's toe? - It smells like bleach, it smells like bleach. - Can I have a swift? - Yeah, you can have a swift. Take that, take that. - Bleach makes for a little bit of Winifold Tro's toe. - Yeah. - Okay, I'm gonna have to buy 17 of them right now. - We got 2025's biggest toy, the Laboo Boo, everyone got a Laboo Boo, shout out Pop Mart for this. He looks like somebody I know. My best friend. - He's the person you know. - This guy named Brad. - Okay. - He's kind of a rat. - Okay, love. - All right, we have a positive potato, 'cause we preach optimism and positivity on this show. - Yes, we do. - Guys, what if it all turns out, all right. - What if it all turns out all right? Says, maybe a tiny potato, but what was that? But I believe in you, go to your thing. - Yeah, I love that the potato's British. - It is. - Okay. - And then last thing. - Or maybe Irish, I feel like that's more. - Maybe. - Yeah, they did that. - They had a famine, right? - Yeah. - They did. - And last but not least, last but not least, probably the most expensive thing in here. Straight from somewhere, some airport in the world, we have a Fabrije egg. That's also a toothpick. - Oh my God. - So you wanna look glam just like me, you wanna get stepped on, just like me on the carpet, but you still wanna clean your teeth just a little bit. Get all that. That, what does it call, twine? - Oh yeah, all the fluff, all the fluff, you gotta clean that up your teeth. - You're getting stepped on. - The lint. - The lint. - The lint. - Shout out Lint. - Shout out Lint. - Shout out Lint. - So that is a little bit of our Emmy's recap. I just wanna say thank you to the blue carpet, because I know it's not easy showing your face after you've had a fee facial. - Yeah. I can't even show my face right now, I'm so embarrassed. - It's okay. You can show your face. There's nothing to be ashamed of. - This is what plastic surgery does to you guys. - Guys, unfortunately we've had a malfunction and he's turning into the substance, but don't worry because this is our, what is this, our 24th? - 24th. - A-V-A-L-L-A. - Firstless B. - So I'm gonna pass it over to the one and only, order Bailey. - You guys are the best. This is now the SJ and Brent Show and Kira Joe. - You're welcome. - A-V-Live, we'll see you the same time, same place next week.

Podcast Summary

Key Points:

  1. Hugh Evans of Global Citizen discusses the mission to eradicate extreme poverty, highlighting key initiatives like school access, smallholder farmer support, and clean energy for 2.5 million homes in the Indo-Pacific.
  2. Global Citizen’s success stems from artist-led philanthropy, with all performers donating time, and massive collective action through the app to pressure world leaders.
  3. Jacqueline Cully from Rotten Tomatoes offers a critical yet balanced analysis of the Emmys, noting Zendaya’s iconic red carpet look and a strong trend of older women dominating major award wins.
  4. She challenges the notion that streaming platforms are dominating TV, citing HBO Max and Netflix wins, while emphasizing that traditional broadcast TV still holds impact with shows like *Abbott Elementary*.
  5. The viral "Red Flats Queen" video by Aaron Gilman highlights the relatability and professionalism of behind-the-scenes assistants, with widespread positive engagement and career opportunities emerging.
  6. Mario, co-founder of Makeup by Mario, shares his journey from a retail job at Sephora to launching a global beauty brand, emphasizing authenticity, purpose, and long-term client relationships with celebrities like Kim Kardashian.
  7. Mario stresses the importance of purpose in product development, personal balance, and social media strategy, while acknowledging AI’s growing role in the beauty industry.
  8. Sharif Cobb, a US Open supervisor, introduces a viral riddle culture among staff, gaining fame after a name-drop with Coco, and underscores the often-overlooked contributions of unsung staff at major events.

Summary:

This week’s AVA Live Entertainment show explores key developments across entertainment, fashion, and sports. Hugh Evans of Global Citizen discusses the organization’s mission to eradicate extreme poverty through education, agriculture, and clean energy, emphasizing artist-led philanthropy and collective action. Jacqueline Cully from Rotten Tomatoes provides a nuanced take on the Emmys, highlighting Zendaya’s standout red carpet presence, the rise of older award-winning actors, and the growing influence of streaming platforms while acknowledging traditional TV’s enduring strength.

The show also celebrates Aaron Gilman, known as the "Red Flats Queen," whose viral video showcases the relatability and professionalism of behind-the-scenes assistants, sparking widespread positive engagement and career opportunities. Mario, co-founder of Makeup by Mario, shares his journey from a Sephora retail job to building a global beauty brand, emphasizing authenticity, purpose, and client relationships with high-profile figures like Kim Kardashian. Finally, Sharif Cobb, a US Open supervisor, introduces a grassroots riddle culture among staff, gaining national attention after a viral name-drop with Coco, underscoring the often-ignored contributions of unsung professionals in large-scale events.

The episode emphasizes visibility, resilience, and the importance of recognizing quiet heroes across all industries.

FAQs

Global Citizen is a movement founded by Hugh Evans to eradicate extreme poverty worldwide, specifically targeting those living on less than $3 a day. Their mission includes providing education to 2 million children, supporting 1.5 million smallholder farmers, and ensuring clean energy access for 2.5 million homes in the Indo-Pacific region.

The Global Citizen Festival in Central Park brings together 60,000 attendees for a global concert featuring major artists like Hugh Jackman, Lenny Kravitz, and Alicia Keys. It serves as a powerful platform to unite millions of voices in advocating for poverty eradication and pressuring world leaders to act.

Every artist involved in Global Citizen donates their time and expertise without payment, aligning with the mission to eradicate extreme poverty. Their participation helps amplify the cause and shows how entertainment can be used as a tool for social change.

Jacqueline Cully is an awards editor at Rotten Tomatoes who observed the Emmys from Toronto. She noted the standout fashion of Zendaya and Florence Pugh, and highlighted how streaming platforms like Apple TV+ and Netflix are gaining prominence in award recognition.

Jacqueline Cully noted that Harrison Ford, a highly respected actor, was notably absent from the Emmys despite his strong performance in 'The Shrinking' and the show’s acclaim, calling it a potential snub.

She pointed out that five of the six major award winners were over 50 years old, with several over 75, suggesting that Hollywood’s focus on young talent may be out of step with the quality of work being delivered by experienced performers.

Chat with AI

Loading...

Pro features

Go deeper with this episode

Unlock creator-grade tools that turn any transcript into show notes and subtitle files.