E06 ¿Por qué empezaron a depilarse las mujeres?

[MUSIC PLAYING] Podimo, Las Mejores Historias en Audio. [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] [SPEAKING SPANISH] For example, the Egyptians, with shells, created their first paintings and they were removing the hair one by one. But this, despite being true, was not a universal practice. It is not something that all civilizations have done. From there, until 1920, depending on the cultures, it has been more or less fashionable. Until the beginning of the 20th century, when women had body beauty, it was nothing from the other world. It was normal, let's go. And it was well seen. It was not well seen, I mean, it was normal. So, when did their legs and armpits become a standard of beauty, especially for women? We have to take into account the fashion we had before, so that we can get an idea of the time of the Titanic. So, do you remember how Rose was going to dress, with the dress that she was completely covering her? So, the women who wore those dresses so long, that they covered them whole, for them it didn't make much sense to cover their legs or armpits, because if you have a super big dress that covers your head, you'll tell me so that you can make the effort to be like this and that, passing through a knife. But in 1920, the thing changes, and it changes a lot. The fashion starts to change, and the dresses start to cut. And while all this is happening, there is an advantage in the subject of the knives to break. Until then, knives had been used to break, but you had to go to the barber. It was the men, of course, because that was very dangerous. I mean, if you had a knife in your house and it was in your hand, you would tell God to be a father and to have a family, because you're going to die, for sure. So, of course, it wasn't a plan, people didn't dare. Everyone went to the barber to cut the beard. Until in 1903, the safe knife was invented. What is that safe knife? Well, basically, it's the knife, but with a part in the front, more or less like the ones we have now, but less advanced, just so that you couldn't leave it at home and had a stick to hold it. And well, the case is that this knife, attention, because it caught my attention a lot, this knife was invented in 1903, and in 1904 they already sold 90,000. I mean, can you imagine the boom that these knives were? I mean, everyone wanted one. Well, the creator of these was nothing more and nothing less than an astute saleswoman named King Cam Gillette. Sorry, I'm going to name him Ronaldo now, too. The name sounds a bit like a character from Mario Kart. We present Gillette's hairpin, the first machine designed to make you feel like a goddess. Well, King Cam Gillette was very, very ready, and in 1915 he realized that the fashion of women is changing, and he said, "Hey, look at you, how are you there cutting your dress, you're going to show your legs." And he says, "Look, now that you're wearing tight dresses, how are you showing your axles?" And he says, "Look, here I have the territory, here I have to sell my things." So he created the first machine designed to market, specifically for women, the Milady knife from Colette. Another name that we could also examine and laugh at. Well, and King Cam Gillette started to launch a lot of sketches and, why not also say it, intelligent advertising campaigns that basically made reference to this last fashion, to take the dresses a little shorter, has to be accompanied if and so by legs and pigtails. Did you want to buy a dress without sleeves or a skirt? Well, basically the message with which they would tie your head because they would tie you, they were very, very aggressive messages. The message that basically what they gave you to understand is that as soon as you leave the store with your new dresses, you get a knife to complete your new set because that is not carried away with hair. In fact, right at that time women's magazines began to rise. This is very, very curious, okay? One of those magazines was called "Ladies Home Journal". The editor was called Cyrus Curtis. Well, this man goes to the advertisers, to the people who sold them the space so that they put their products and he tells them that his purpose, the purpose of the magazine, was to provide the manufacturers with a way to commercialize their products for women. He was not looking for the benefit of American women, what he wanted was to satisfy some needs that they had, but to create new ones. To give you an idea of ​​what this was about magazines, having access to women's directors, putting them in ideas of beauty standards unreachable and what things to buy to make a better home. And in general, well, what it meant for the advertising album, not only for women, but for all the people, of 190 million dollars that the advertising moved in 1890, in 1914 it went from 682 million dollars. And it's actually this phenomenon, when you examine it from afar, now that time has passed, you realize that all the possible variables were gathered so that it was like that. At that time, the printing technologies improved, so things could be printed in a faster and more efficient way. He also improved the transport by ferrocarril, also the postal services, which were the ones that made the most circulation of magazines possible, and then the population of women increased in two thirds between 1890 and 1920. And the rate of alphabetization jumped to 94%. Come on, if you look at it from afar, you think it had to happen or not. But then what happened with these ads? How did things evolve until now that women do not depile us when we have a date and we do not want to sleep with that person on the first day? What the hell do you want and you say, shit man, why don't you depile me? Well, this maybe at the age of 20, right? Because at the age of 30, friend, nothing matters to us. Well, what basically happened is that the message of eliminating beauty, the waxes, was made popular with a lot of speed, right? That is, everyone depiled the waxes. So as the sales of dresses and manga began to increase, the knives began to be sold a lot. Yes, it is true that, despite the fact that the foldings of the dresses were increasingly higher, the media continued to be a popular alternative for women who did not want to get hurt on their legs. They said, look, I am here with my media, which were then stupid, they were not transparent, and if I am here with my media, no one sees that if I have hair, if I do not have hair, I do not have to be like this, not going through the knife, I'm going to stay like this with my media. And then what happened? It occurred that during the Second World War, depiling the legs began to be a trend in Europe and in the United States. But why? If before, right? Well, you will see, it is enough to cut your head off, I am hallucinating with this data. Now that it interrupts you, but I have something to tell you that I am sure you will like it. I see that you are listening, you had not asked it. The podcast in which Judith Tiral speaks of curiosities and responds to questions about the origins of things from day to day. Well, if you like this episode, in Podimo you have more than 50 as this one that you had not asked. And so that you can listen to them all, I leave you a link in the description with a very special offer, only for you. We wait for you in Podimo. It turns out that in 1939 the company Dupont launched the first media of Nylon. And these media were a boom. They were an unimaginable boom. Why? Well, basically because women until then had been using media of silk or media of rayon, which were more stupid, they were also more expensive. Then when Nylon's media came out, so half transparent that it seemed that you had the brown legs, well, that's a boom, everyone wants their media of Nylon. They start using them, they love them, and this is the Second World War. And what happens to the Second World War? Well, they realize that Nylon not only makes some great media, but it is an incredible material to manufacture for falls. Then during the Second World War, United Kingdom and United States began to react to Nylon for the first time to dedicate that material to war. But what happens? That women for the first time stay with their legs exposed. And of course, not only that, as you can imagine, all countries during the Second World War implemented a national clothing rationing. That is, the normal was not the environment as for shopping. So what happened? Well, it happened that the government encouraged the population to mend the old clothes, to create patches to cover the holes, which, by the way, is no longer visible. Because I remember when I was a girl, that we had the gym pants, physical education, I had it full of patches, full. I want to remember that I had more than three. Well, then it's the same. They even used the threads of the old clothes to make new clothes. But despite the shortage of fabric, of all the regulations and everything, still, still by part of the government, the woman was told that she had to be handsome, that she was in war. She said, "No, no, you have to be handsome, you have to raise the moral in the battlefield, don't lower the standards of beauty in the home, that if you don't, the soldiers will be sad. So, of course, I put myself in the place of that woman who is in her house, and that, on the one hand, they are telling her to save on costs and leave her own clothes, while on the other, they are telling her that nothing leaves her appearance for long that we are in war. Let's see if she's going to be ugly, and she's going to lower the moral of the soldiers, and above all, it will be your fault if we lose the war and you don't change your legs. It's ridiculous. Well, what happened, as you can see, is that this led to a variety of solutions between which they were included, they were designed to affect the legs to be very soft. But do you know what is one of the most curious things? I swear to you that this is one of the things that surprised me the most. It turns out that when you get into fashion of fixing your legs because there were no means, magazines start telling the woman that if she is made of less than half, because of the tone she was given to her legs and such, that now she can buy X product to put it on her legs and that it will give her that golden touch. I mean, literally women started going to aesthetic centers and buy a special painting for the legs so that it seemed like they were wearing halfs. And of course, this is another one, to get that effect of the halfs, your legs had to be completely peeled. If it didn't work, the satin is made. And what happened next? Well, what we all know. Basically, the clothes of the women became smaller and smaller until the bikini arrived. And the peeling continued to spread more and more, thanks to advertising, until we, who were born in the mid-80s or in the 90s, thought we were going to create something normal. I mean, for me, I never questioned it. That a woman had to be peeled was almost a law. That the beauty is ugly and that you have to cover it if you are not going to be peeled as well. I mean, it's very easy to explain when women started peeling. As you have already seen, I mean, it's very easy to find when. But not so much the why. Yes, it is true that it is seen that it was for money, not for advertising, that it is the same reason why women go from pink and men go from blue, so that if you have two babies, and one is a child and the other is a girl, you cannot take advantage of things, toys and clothes, and you have to buy more. I had a bit of a headache in finding the why. And I found in one of the books that I read, which I left in the description of the episode, that one of the why's could be that it was requested that Hollywood actresses be affected by the beauty of the axiles in the first films that were recorded. Why? Well, it is seen that there was a law that censored the body beauty of women, because they considered it sexually explicit. A parallel example of this would be the breasts. The breasts of men were also prohibited on the screens, but not only in Hollywood movies, but also in the beaches until the 1930s, men could not show their breasts, it was forbidden. And when did this change? Well, it changed when some men, without asking, started doing what they wanted, because they thought it was a stupid norm, and little by little it became popular until today. Why did not the same thing happen with women? Well, it is a fairly simple answer to answer, basically because, as you can imagine, in the 1930s, women's rights were inexistent, and they laughed at us for not crying. To situate ourselves, the vote of the woman was approved in Spain in 1931. So, imagine, if we were going to put ourselves, to say that we also wanted to show our breasts. We had to fight for other things. What is the conclusion of all this? Well, women hate the creator of Gillette. We hate the publicity, damn it. And nothing. For me, the conclusion is that both, if you want to be depiled, as if you do not want to be depiled, the two things are fine, but I think it is important that we all know how this began, that the beauty of the woman is disgusting and that we have to remove it, right? And nothing. Until today's episode, I hope you have found it as interesting as me. For me, between the material of the parachute, and that then I was pinching my legs, so that it seemed that you were wearing socks, and my head flew there. Well, and another thing that flew my head is the publicity, which was, I swear, very, very aggressive. As always, you already know that on my Instagram, I will leave you the images of the podcast of this episode, and you will freak out, because it was really a very aggressive publicity, giving us to understand that if you wear a wig, you are a pig. And nothing. Well, I'm going to shut up. Until today's episode, if you liked it, remember that you can follow the podcast up here in Podimo. And so, when I publish a new episode, they tell you. And nothing, see you in the next one. Thank you very much for listening to the episode. A kiss. Bye. (music) You have heard one of Podimo's exclusive podcasts. We hope you enjoyed it. We invite you to visit podimo.com to discover thousands of stories in podcast and audiobook format.