E 198: The Million-Dollar Mistake I See Founders Make

Hey, Jamie C here. Welcome to the Jamie C show. I have an amazing topic. So every single time I have talked to a business owner, I can tell you that the majority of them have this kind of underlying rulebook. It's this like invisible rulebook that we've collected over time. And a lot of them range from having these, you know, what people told us, these stories that we're kind of embedded in, you know, or upbringing. But even more so, there's this like story around how marketing should be, how you should be showing up, how you should be talking, how you should be doing your podcast episodes, how you should be doing everything. And you kind of scroll on the internet, right? And you can find probably like, I actually did this the other day. It's like just to test it. I was like, I'm going to actually go look and see what I can find. So I go and I scroll online. And in like three minutes, I found six different people saying, this is how you can do something to reach high cashmums. All of them were very different. And I don't ever say that any of the strategies are wrong because they're not, right? There's no strategy that inherently is wrong. But is it right for you? Is kind of more of the more so the question. So the story kind of comes into full play yesterday. I'm on one of my weekly calls for my mastermind legacy. And just so you have some context to the people in the room here. I have two main programs. One of my programs is currency academy. Think about that as the building your wealth by design, right? So this is how you're designed to create wealth, how you're actually meant to like position yourself in your business because majority of them have a rulebook, right? And it's like, how are you meant to do this? You actually have a way, right? So it's really integrating into that and preparing the mind of the body and the methods that I use to expand the way that you are able to then receive all of that wealth. Because the truth is is that so many people are not only running on the rulebook, they're running on the stories that are not theirs anymore that actually keep them from getting to where they want to go. So I can hold up this wealth by design, right? And it'll show you how powerful you are. But then how do you embody it, live it, breathe it without resistance? Okay, so that's that space. Then we have now when all of this is flowing in and now you're at another level in your business, think about it this way. You're going to have to make a lot more decisions in your business. You're going to have to make hiring, firing, more visibility, more leadership, right? So think about my mastermind is like the CEO by design, right? So there's a lot of energetics behind all of that. And it's not the idea of thinking that you can do all of that without an ounce of energetic work is wild. So essentially, now that you have the context, I'm inside of my mastermind call with my with my clients. So we're having this whole conversation around where we actually have these rules and how we over complicate as humans. We have a tendency to bypass the simple route and bypass the power that we actually have and the things and the gifts that we have that actually create the most amount of revenue in our business, right? So we have this entire call of like, okay, where are we over complicating? And then I gave them a process of, okay, now we're going to find the specific things that actually give you the most life force energy, right? And then the thing that actually creates the most amount of revenue, then we found what was actually the cross between and why that thing either a doesn't feel safe in their body, right? Because a lot of them are like, oh, yeah, I just didn't think that I could scale that. I was like, yeah, you absolutely can. You absolutely can. And it's like, it's already a proven method. It's already proven to work, right? And the majority of them in that room were like, I mean, mind you, these people are already scaled to six figure multiple, multiple six figures a month, seven figures. I mean, they're all massively successful and still yet, we, we complicate because the thing is is like, even when you are at a space in your business, where you are scaling and you are growing and you are getting your offers out there and you are marketing and you're getting clients, you're getting sales and you're doing all the things, we don't necessarily all of a sudden become and operate different people when all of a sudden, we are making ripple that. If anything, it amplifies what was already happening when you were making less them. So with that being said, I wanted to talk to them about this because where we are finding that we are bypassing A our power because, for example, some of them actually found that the things that were creating the most life force energy and the most amount of money, they were like, I just thought it couldn't be that easy. I just didn't think it could be that simple. I didn't think that that is the thing that I could actually lean into and I go, but that right there already tells me that you don't know that your power is that powerful. It's already telling me that if you think that you have to now put on all of these other things to try to make it fancier or to try to do something else, you don't recognize, because now you're trying to prove over here that your power is actually that much more magnificent is like, can you just strip it back? Like, why does it have to be over complicated? It doesn't. It doesn't. So with that being said, the thing that I did with a mystery was profound, because I'm going to use one of my clients as an example. She actually was like, oh my gosh, this is the thing that actually lights me up and it creates the most amount of revenue. But how do I can X that? Because that was my next question. I go, all right, so now that we're removing the resistance, how do we 10X it? How do we make that the main thing that people are coming to and seeing and being like, yes, I want that, right? How do we do that? And so what I did was the things that are not sustainable to then 10X, right? How can we, I'm going to give you an example. Let's just say Instagram stories, right? Let's just say Instagram stories is the thing that feels the easiest is the most incredible and creates the most amount of revenue hypothetical situation. You're not, I'm not going to ask you to 10X it by doing like 50,000 Instagram stories a day. How do we 10X it? So I gave them the exact process of how to actually extract what it is about that specific process that actually makes them feel the most magnetic and also creates the most hell yes paying clients. And then we give them a whole layout of like, all right, now this, these are the options you get to choose from that actually 10X it. And when I tell you, I'm actually going to pull up what she said because it was so fascinating because she couldn't, she was like, there's no way it could actually be this simple. So when I told her the exact process, this was exactly what she said in all capitals. Oh wow, that just blew my mind with the mind blowing emojis. And then she had said, all of my creative juices are flowing in a whole new direction. And I think I just found the thing that makes me become naturally alive. Now when I tell you that this is not the first, second, third, fourth, fifth, one hundredth, one thousandth time that I've heard an entrepreneur say, holy shit, it gets to be that easy. Holy shit, it gets to be that easy. And that is what I'm saying is that CEO in CEO in right by design, wealth by design, doing it by design is not just to make more money. It's to feel so good in your business without all of the rules of everything else that's happening, all the sheds, all the half-toes, of course, you're going to have to do things in your business that you probably don't love, right? Maybe it's your taxes, maybe it's your things, whatever the case is, right? I'll source that, okay? Or reassociate the meaning. However, if there are certain parts of your business that feel clunky, that feel hard, that feel like you are performing on some level, you're not, you're, I want you to give yourself full permission to know that it gets to be easier and it gets to be fun. And that's the whole point. That's the whole point of why I do what I do is not just to rewire the mind and rewire the body and to show you how to scale your business. It's not just that. I want you to feel amazing in your business because, well, let me actually tell you why. The actual root of that is because when I scaled my first two businesses before I had this one, I didn't have a single person in my corner. Oh, I feel like I'm going to get emotional. I know a single person in my corner telling me that I didn't have to do something anymore. Like I didn't have anyone else giving me permission that it could be easier. And I was over complicating it and I had no idea around how to operate from this new empowered identity or this vision that I had. I was operating from all the old stories. I was burning myself out. I was living on a rulebook. I was doing all the things that everyone told me I had to do and should do. And it burnt me out and it made me less of a mother. And it made me less of a human. And it made me sad and just and I just built everything on paper that looked so amazing to seven figure companies. Let me just paint the picture for you. Two seven figure companies. I had a product line, I was working with the biggest brands, talking on stages of thousands of people, I had won awards, I had millions of followers across all my platforms, and I was the saddest and most miserable I had ever been. And this is really why I do the things that I do, this is really why I have this business is because it gets to be different. Now, mind you, I scaled this company and tripled the amount of time, less work, and just allowed myself to do it the way that I wanted to do it. I didn't want a brick and mortar anymore, so I said no, I don't want to do it anymore. I want to work from my mother fucking farmhouse. I want to have a laptop life. I want to go wherever there's Wi-Fi and I want to do that. I want a podcast. I want to create. I want to play. I want to do the things that I love to do and help people with the actual skillsets that they truly have, and guess what? I was the only one, I had to get to a point where I had such a dark breakdown that I was the only one giving myself permission at that point, and so now I am here giving you permission to not burn yourself out into a hole and to make your life look so great on the outside, but you do not want to live in it anymore. So this is why this work matters so much, is because it gets to feel fun, it gets to be what you want it to be, and we get to release all of the limitations and the stories, and do it in a way that feels so incredibly aligned for who you are, and to honor all the parts of yourself that you have told are not important or not powerful or not magnetic, and lean into that even more because I would say that's the thing that actually makes you really fucking rich, and the thing that makes you the most unique and the thing that makes you the most incredible, and also the thing that makes people want to work with you is the part that you're actually probably hiding and not honoring, and when we actually show you, hi, here's how you're designed to be the most powerful, this is how you are designed to be positioned, this is how you are designed to do these things, and you are going to probably look at me and be like, I knew that shit all along, and now I'm going to tell you, now we're going to live it, we're going to breathe it, and I'm going to show you how to put it together and stuff, do and shit you hate, end of story, stop doing things you hate in your business because you think you have to, you will be 1000% more magnetic, more powerful, more happy, more juice up on life if you just allow yourself to scale in a way that you are meant to, and to have someone to tell you how it gets to be easier, because truthfully you cannot see what you can't see, I'm just going to say, like you can't see what you can't see, so when you have someone saying, hey, Jamie, I can't see how I could tend to access, I will look at that and I'll be like, babe, do it this way, and then you're like, damn, or if I know you're human design, right, then if you're working with me, I'm going to know, ah, yes, okay, it's not just do this, I'm going to do it based off of you and your design and what lights you up and your autonomy and what may, I'm not going to say, hey, just do this and that's the only option, here are the options that are going to feel so amazing, and then you get to choose what feels amazing, right, and then we get to remove the friction, we get to remove the resistance, and it gets to feel good, so based off of that, the last thing I will say on this topic is that when I tell you the level of people that are number one, not only over complicating, but resisting ease, resisting it being easy is profound, it's actually one of the topics, I'm actually traveling out to Estonia on Saturday night, Saturday night, taking my family to another country to go speak on stage for mind Valley, which is really cool, I'm really excited about it, but that's actually one of the topics, which is the actual process of how we've inherited this kind of like way that we're meant to over complicate everything, and how the brain in the body actually are just like, yes, sign me up for a complication and we have no idea how much we are actually unconsciously over complicating anything, and we look to someone else to say, here's the strategy that doesn't fit you, doesn't feel great, is not aligned for you, but you think, okay, well, it worked for them, it should work for me, nope, because their strategy is for them, the reason why it works so well for them is because it's for them, they're wealth by design, they're code of success, right? Just like I did yesterday when I did an episode on a full audit, looked at her chart, looked at her business, looked at her problems and repositioned everything in 15 minutes, everything, and she goes, oh my God, solving the wrong problem, it was the problem that she thought the problem was that her funnels weren't working, was not the problem. We re-engineered everything in a very simple way, and now she has a framework, basically like this is your filter, right? You'll know when you're going against it, when you're going with it, and how to remain in your most potent, powerful, magnetic design of how you're designed to thrive, and then when you are feeling like you're coming up against an edge, an expansion edge, guess what? Because you will, because who you are when you make your first 10k, or when you make your first 100k, or your first million, or your multi-million, those are different identities, they're different people, they're different people. The person that started this business is not the person you're going to be when you start making eight figures, or seven figures, or multi-six figures, you know what I mean? They think different, they act different, they believe different, they move different, but even just that, let that shit empower you, because there is a version of you, I always like to say, there's a future version of you that they know, they know exactly what needs to happen, and when we stop resisting it, when we actually tune into scaling a business in the way that you are just designed to do so, gosh, it feels so good. That's the level of limit, like the sheds, so here's what I want you to do. I want you to ask yourself right now. I want you to ask yourself, if you actually, okay, I'm going to take the marketing route just for a second, because obviously every single business needs to be visible in some capacity, otherwise a business can't be profitable, right? A business, if nobody knows about you, nobody can pay you, so marketing is always going to be in the, of course, in the way that feels most aligned and designed for you, because one strategy for one person is not at all what I would suggest for somebody else, right? Now with that being said, what are you doing in your marketing that feels like a full-body fuck know that you have been told you had to do, should do, it's the only way you have to do it, and there is a underlying rulebook that you have around that. Where is that? I bet, I bet you could already think, what is it? If you could remove it tomorrow and you either could do something else or just not do that thing at all and still be massively profitable, what would you, what would you no longer do? What would you give yourself permission to remove? And then also I want to challenge the same question, but on the opposite side, what would you finally give yourself permission to do? What would it be finally, you know, doing up the podcast, doing the stage stuff, doing the in person, what would it be finally launching to your group coaching program, what would you do in your business if you didn't have these expectations that it could be, that it was wrong or that someone told you couldn't do it, like what would you do? What would you fully give yourself permission to do, whether it be in your marketing, whether there be, you know, because here, God, remember, we're on a floating rock in infinite space and all possibilities are possible. There's no limitation, there's not a single limit, except for the one that you're putting on yourself, limitless dips, we're limitless, floating rock. I mean, let me just tell it to you plainly. I had, I'll never forget, I could literally see the picture in my brain right now. I don't remember what year it was, but I hadn't fully gone all in in this company yet. I still had the other two businesses. I think honestly, I don't even know if I even had this business yet. And I remember, I was, I don't know if you're familiar with Redkin, Redkin, like the Red kin hair brand, because in my past life, I was a hairstylist. And I remember traveling to do a stage performance for Redkin as one of their ambassadors. And I remember being on stage, this was about, I was in my hotel room, it was in Florida. And I remember sobbing, hysterically sobbing, because I hated the business I had built. I hated it. I hated it. I didn't, I was like, who am I? What is this? I don't like this. And I just remember crying, so. hard and just saying all I want to do is work from my farmhouse and be home. I don't want to do this anymore. I don't want to do it. And I think it was in that moment where I like completely broke down where I was like I think I had like a come to Jesus moment. I was like no one no one gets to do you're the only one that gets gets to do this in the way that you want to. Like you're gonna it's not I'm not saying it's gonna be easy but you're gonna do you have to do it otherwise you were gonna be this will kill you. Like I I literally knew that there was no way that I would ever like I just lost all my joy. I lost all my spark. I lost all my vibrancy and my magnetism and I couldn't be present with my kids and I just hate it. I hate it all of it. And I was like oh my god. What am I doing? What am I doing? So if I can rebuild in a completely different area completely different niche three three years in three years I mean we're over three years now but like we we hit the multi eight figure mark before three years and I was doing it for my farmhouse and I let everything else go and I just went all in and I'm just saying it your reality gets to be what you want it to be so if you want to scale your business even more if you want your offers to feel fuck yeses if you want to finally do it the way that you want to do it you got to figure out how you're designed to do it because I went all in on my design I I I know exactly why people purchase for me I know exactly how to I know I know my parameters of my magic I know what my my filter is like if I go out this way I'm against it if I'm here that's it that's the magic sauce for me that's it and everyone's magic sauce so give yourself permission to let this be easier to let this be fun I'm not gonna say that all aspects of this are gonna be not hard because Lord knows that being an entrepreneur is personal development on correct so resiliency is needed but I will say the work that I do inside of currency academy and inside of legacy with my clients like that's where we build the resiliency to like we're building you as the founder not only to do the things that you love but to be resilient to be brave to decide to know exactly how you make decisions to know your power to know your magnetism to believe in it fully so that everything that you create everything you launch everything you do comes from that energy and that when business is hard and when there's an expansion season we know how to navigate through it versus not knowing how to navigate through it so that's the end of my my story for today. Needless to say do the thing that makes you the happiest and do it by design so I'm saying all right I love you so much everything you need to either learn on your next steps with either working with me inside of currency academy inside of legacy inside of you know some of my tasters of you know money map or those types of things where you get a taste of the work that we do sample little appetizer right or if you want to just you know help get your get your speed track into my world where my clients are arriving and also going through entrepreneurship and when they need support I am there. All right I love you so much you're amazing you deserve to have all the joy in the world all the wealth in the world all happiness all the pleasure all the all the vibes it is your birthright you deserve it all I love you more than everything and I will see you in the next episode bye bye for now