E 119: Messaging is the foundation to SALES

[Music] Welcome to "There She Rows Podcast." This is your host, Jamie C. Mama, CEO, and founder of the Rising Wolf Coaching, seven-figure business owner and the creator of the wealth expansion system. Myself and my team help freedom-seeking femprenors reach effortless high-cash months without the hustle. Join us for conversations on money manifesting, business growth, passive revenue, and coming home to your birthright of being wildly wealthy. [Music] Hello, my friend, and welcome to "There She Rows Podcast." This is your host, Jamie C. I am so, so, so, so, so free. Good, great. Follow your hair. Oh my gosh. It's another day, more content, more actionable steps, more clarity, more growth, more action. It's just going to be awesome. So, I'm grateful that you're here and what we're going to be diving into today is everything messaging and clarity. This is one of the number one things that is not only the most important to the entire foundation and in growth of your business, but really is one of the main things that my community navigates that they're like, "Hey, this is what I need the most support with, is this, and anytime that someone comes to me, whether it's through strategy intensive, they're walking into my world for the first time, and they're saying, "Hey, I'm not making sales, I'm not doing this. It always comes back down to a few core basics, which generally comes back down to clarity and messaging and authority content." So, let's dive into it, shall we? So, number one, when it comes down to understanding your sales, right, we have to reverse engineer. Oftentimes, we are creating from a space of what we think is going to sell, what we think is going to perform well, and really comes back down to thinking like we're going to build a house, right? We get the plot of land, and then from there, we have to actually draw it out. We have to draw out how big the foundation is going to be, where we're going to pour it, where we're going to do all of the things, right? That is the foundation right there, that's your messaging, right? Many times, people are trying to create programs, create content, create all of these things, and they're trying to put sconces on a wall that just don't exist yet. And that's why it feels challenging, is because the house doesn't have a foundation to lay on. So, for example, you may be feeling, if you're navigating messaging conflicts, or there's a. What's the word? Sticky energy? I like to call it sticky energy in your messaging. These are the things that kind of shows up as, like, "I don't know what's supposed." My posts aren't getting any traction. I'm not getting any sales. What do I even say? What am I doing? I don't know what's supposed. I get that a lot. I don't know what to say. So, we just kind of copy and paste, like, other people's content, or we're like, "What's doing well?" And then ours will never perform the way that that does, because it's not speaking directly to your person. And so, when we were thinking about also not getting the sales, not getting all those people, it really comes down to the foundations. And this is what the very, very beginning of my timeline offers really, really dive into. So, when we think about timeline offers, when it comes to messaging, this is really, really important, because one of my superpowers is actually helping people map out not only their messaging, but then crafting and kind of formulating the most potent and powerful messaging for their specific people. But from there, creating an actual timeline of offers to be able to have a start point and an end point. So, that way, we have not only just a long customer journey, but we actually have clarity for people that are going to be speaking, you're going to be speaking to, so they always have a spot to start. So, something that I really want you to think about when it comes to your messaging. Often times, we are thinking about creating an avatar from like the age, the demographic, these types of things. But really what we want to think about first is a couple different things. We want to think about the transformation that you offer as number one, and then we want to reverse engineer from that. So, what is the biggest transformation that you offer? You could be a social media person and you could offer somebody that, you know, that they are going to be able to get, you know, 10k followers or have a social media plan or something like that, right? But really what it comes down to is something a little bit deeper than that. It's not just that's the umbrella of messaging, right? Like that's the umbrella of what you offer. But it's like, what do they get to experience now that they didn't get to experience before? Right? It's not just the thing that they want. It's what they want to feel, what they want to experience. So we really want to get into the feelings more than just the actual tangible things. Because that's where most people get, they're not seeing the sales as much because they're like, they're just focused like, well, yeah, I can help you grow your social media. It's like, okay, but what do they no longer have to worry about? What do they, what do they get to experience now? Like that really is the foundation of your messaging because when it comes down to captivating magnetic storytelling, all these things, it comes down to not just listing what you do or what results you get, but what they get to experience now in their life that they didn't get to experience before. So when we think about the biggest transformation that you offer, this is really like the biggest part of the timeline, right? When I was thinking about a timeline offer, this is your offer suite. This is maybe your biggest, biggest transformation, right? So when someone starts working with you, but the end of like, absolutely working with you, this is what they're going to experience. Now dial into that just for a moment, okay? So when we dial into the biggest transformation that you offer, we then have to ask ourselves, what does this person want to experience? Because here's the thing. Here's the cool thing about magnetic messaging is it all has come, it comes down to knowing this person what they're feeling, what they're knowing, what they no longer want to experience. So when we think about what they no longer want to experience, this is what we call the I'm done moment. And I help my clients position their marketing and their messaging to the I'm done moment versus just broad, okay? So what are they wanting to say goodbye to? And what are they ready to say hello to? Think about that just for a moment. What is your dream person? Not dream people. We're thinking about one person, one person with, you know, when you dial it into one person, it becomes so much more magnetic, so much more personal, I cannot tell you how many times I have people come to me and say, Jamie, it's like you're talking directly to me directly to me. And it's like, it's because I am. I am talking directly to you. That's why you feel that way is because I know my people. I know who I'm serving. I'm not trying to help everyone. I help one person and anyone that identifies with a fraction of what that one person is navigating, they're my dream client. They only have to identify with a fraction. Just a little tiny bit. Doesn't have to be the whole transformation. Okay, so when you think about positioning your, once you know what they want to feel, what they no longer want to feel, what they no longer want to experience anymore, because that's what your transformation offers is for them to no longer experience these things. Then you're ready for the I'm done moment. So once we go to the I'm done moment means I am ready to look for solutions. I'm ready to look for solutions. I'm not in this perpetual cycle of, of struggle bus. Not looking for solutions. Somebody who is ready for change is actively looking for solutions. They're actively googling. They're actively on YouTube. They're, they're in the search bars. They're in the hashtags. They're looking for a solution. Those are your people. Because if you have your, if you have your messaging positioned for the people that are on the struggle bus, those people are not going to number one, be actively engaged in your, they're not going to be actively engaged in your content. They're not going to be actively engaged in buying from you. And they're just going to sit on the sidelines. Which is fine. But you're in, in the business of helping people. And being able to get someone to actually have the transformation is going to allow for you to have financial freedom. So when you position your messaging for the Amda in moment, essentially what you're saying is, is that I know exactly what they're ready to say goodbye to and exactly what they're ready to say hello to. And I'm speaking directly to that solution that they're, they're looking for. This is your freebie. This is your, this is your dialed in messaging for their first step. Their first step. And now here's the cool thing is that when you zoom out birds, I view and you look at your whole offer suite, every single person that, even if it's the same person, they're all going to have a different new timeline, a new different way, right? So for example, I'm just going to, I'm just going to map out mine for example, so that you can see what I'm talking about. The first general way that most people can work with me in 2023, because we have some really, really fun things coming in 2024 is paid for content, right? And we're talking about paid for content, not free content. And then the first thing that I want to do is cash flow confidential. This is for people entering into the online space, people who have a general idea of what they, that they're already in the online space, they're just generally not seeing sales. They're just not really sure what they're doing where they're going, who they're helping, anything like this. And I help them with being able to number one, who else get clear on their eye help statement, who they're helping. The foundation work, it's the most important. the heck you're helping. because you're going to say, I don't know what my topic should be about. I don't know. That's the number one thing. And if you have no idea what your topic is going to be about, then you have not gone and done the foundation work. And that is what Cashwell Confidential does. Okay. So once this person learns how to do their social plan, they have, they've mapped out their timeline offers, which Cashwell Confidential goes over, then they're going to be like, okay, well, now I want to build out programs. Now, I want to build out my online courses because they're all in the digital space. They all need to be able to have digital offers. That number one are massively profitable. You know how to launch, you know how to market it, you know how to price it, you know how to post sale price it, you know how to put it on autopilot, so you can make money when you sleep. If you don't already have your foundation work, that is going to be a very challenging process to navigate. Because you're going to have to, at oftentimes, people will buy Cashwell Confidential and CEO Club together because they're meant to pair really well together, because it's your next step. Now, some people in my world will say, hey, well, I have all that, I have all that stuff good. I'm good. I just want to be able to get into digital online creation. I go, perfect. Then that's the first step, right? Because the messaging for CEO Club is the people who want to be able to maximize their impact, be able to package up their superpowers, and be able to then go out and put it down into the world, and actually have a step-by-step strategy on how to do that. And that would be the messaging that surrounded that program, that timeline. And then my biggest timeline offer is my high-level program, which is high-by-money. This is for my people who are like, they are ready to be a millionaire. They are ready to be high-level six figures, but they are stuck in the hustle culture. They've been going non-stop, non-stop, non-stop, trying to figure out how to reach success, going and going and going and going and going. And they really want to find the energy of ease. They really want to open up their wealth container. They want to allow for more wealth in. They want to feel like a leader. They want to feel worthy of everything that they desire. They want to be in a group of women who also are high-level achievers, high-level thinkers, all of these people, right? So somebody who is just in the very, very beginning online space is not going to be a dream fit for Hi-Vit. Somebody who is already has their messaging down, already has the foundation work, already making sales, but really wants to create more digital online programs. They're maybe just doing one-on-one coaching at this point, because that's generally in the online space. People are just offering one-on-one packages, and they get capped out from income and capped out of time. And time is your most valuable resource when it comes to scaling your business. The more time you have, the more freedom you create, energetically, spiritually, create it in the creative space, and you didn't open your business to be working nonstop hours. And there's ways to be able to maximize your time, and that's when CEO Club is perfect. Then maybe at this point, they're like, I'm self-sabotaging. I'm finding myself procrastinating. I'm doing all these things. I'm doing this, but I'm just focused on strategy, and I'm constantly worried, or when I slow down, I have this urgency of, and panic, right? Hi-vibe. That's what we do in Hi-vibe. We've got Wealth Expansion, we've got Business Expansion, we've got three coaching calls a month. We've got nine months of education and navigate you through this. We've got a whole community of women that are doing the exact same thing as you. And guess what? We have a human design expert, and we have a nervous system specialist. So you are going to be able to recreate and embody a brand new, wealthy version of yourself. So that is the timeline. But let's think about this as I zoom out. I have micro-offers that I just, I will launch in between. They're like the little medium pieces that go in between, right? And they also allow for people to have maximum experience being into my world and being able to get these things, right? So when it comes to your messaging, remember, what is the biggest transformation that you want? The biggest transformation that I offer for my clients is, number one, you are ready to create massive impact in the online space. You are ready to have online programs. You are ready to dive into this world. You are done with the hustle culture. You are ready to embody your most wealthy self. You are able to feel like making a $500 sale while dropping your kids off at school is just normal. A $2,000, $3,000, $4,000 day while you barely did any work, that's normal. That's normal. You show up powerfully. You believe in your gifts. You believe in your superpowers. You believe in everything. That's the biggest transformation that you offer. And the most important thing for me is that I sprinkle wealth, expansion, and mindset in every single program. Because if I'm only giving you strategy, I'm giving you the biggest disservice, the biggest. Because any program that you enter into my world, guess what? You are going to learn about yourself. Because expansion is going to bring up so much in your life. You're going to experience fear. You're going to experience procrastination. You're going to experience self-doubt and posture syndrome. All these things. These are the most normal things when you're expanding. And if I, and that's part of my area of genius is supporting you with that. So that you can actually step into what is familiar now and to what you want to be familiar. The next version of you. 2.0. The version of you 2.0. Okay, so think about number one. What is the biggest transformation that you offer? But not just like, oh, I help them grow their business. What do they get to experience now? I just said it. You drop your kids off at school. You just made a $500 sale. You believe in your gifts and you have no question of what you need to post. It's just easy. It's effortless. You can go on vacation and make $20,000. Easy breezy. Boom. That's what you get to experience now. Your bank account overflow. It's self-devil, not here. We don't believe it here. We understand it, and we don't how to navigate it. A millionaire? Absolutely. Seven figures, six figures, Ebrace. It's just your baseline belief. That's what you have a supportive community. You feel more empowered as a wife, as a mama, as a sister, as a daughter, anything, as a person, as a leader. You delegate. You scale a team. All of it. It's just easy. That's what I offer. Life is just easy. It starts with the foundation, and then that's the biggest thing. What are they ready to say goodbye to? They're ready to say goodbye to endless hours of work. They're ready to go into the online space. They need an absolute strategy and plan to do so, and that is where I come in. Think about the biggest thing that you offer. What are they willing to say hello to? But not just, oh, I'm going to help you launch an online program. Boring. Nope. Of course. Because if that's what I taught, I mean, that's part of what I teach. But I mean, I think about it on a spiritual level. That is just the vehicle in which I'm helping you get to the life that you want to experience. It's just a vehicle. All of a sudden, it's just going to be part of your life. It's just going to be online courses easy breezy. Think about what they're ready to say goodbye to. Think about what they want to experience. Think about their "I'm done" moment, because I think we've all collectively experienced an "I'm done" moment. It's so it's like, oh, F this. I am no longer wanting to experience this. Nope. I'm ready for change. And you start googling. Okay? That Google search, that search bar right there, that's your free be, babe. Don't make it more complicated that it has to be. That's it right there. That's what they're googling. And how do we know what they're googling? Market research. And how do we do market research? Is you investing in a program? That teaches you how to do extensive market research. I provide all of this in my programs, both of them, because both of my online building ones, because at the end of the day, you can't possibly think that you know what your dream client is thinking. That would be very silly for us to think. You need to know what they're thinking. You need to interview these people. You need to talk to people. That's how we understand people so much more deeply. Okay? So market research is the foundation for that. Number number one. Okay. And then the last thing that we wanna talk about is, well, actually I have two. Something that I work on, I actually just had this happen the other day. I was working on a strategy intensive with an amazing new client. And she is in affiliate marketing. And this is something that I see again and again and again. It's in my DMs non-stop. Is that I've done affiliate marketing. I got it, the sales are good. I want something for my own. I don't wanna do this. I wanna create my own programs. I know it's possible. So I wanna create my own programs. So here's the thing. Is that I asked her to do an energy audit on I asked her some specific questions. We did an energy audit. And we found out that she was talking about something because she thought she had to. And what she really wanted to talk about was something completely different. So we just were able to and the way she lit up her whole freaking body just expand. Like she was so lit up about this new direction. And now I get to help her create that new direction. So energy audits essentially or this, I do this almost every single day. But there's a scale of zero to 10, zero being heavy dense energy, 10 being maximum high energy, feeling so good. Like I just wanna run, roll down a field. I wanna dance, right? And again, this energy, there's no right or wrong with energy. It's not good or bad energy. It's just in. information, just information, right? So scan your body, see where you're living from zero to 10. And then this is something that I do with my clients all the time when they're, when we're talking about the work that they're doing. Like tell me about, you know, affiliate marketing. On a scale of affiliate marketing was like, you get to talk about that today, and that's what you're talking about, zero to 10, how excited, how lit up are you? Shhh, four. You cannot force a four to be a 10 babe. You cannot force it. If you're not absolutely lit up by how you help people, we gotta find out what actually does because that really translates. That really, really, really comes through. So we wanna make sure that we're positioning you to not only help, you know, the person that we know they're transformation, but that you are lit up by their transformation. Like the biggest, the most amazing thing on the planet for me is when I meet the most dreamy person, they invest in my programs, they're happy too, they're happy too, they're excited. And guess what, they start seeing results. I literally just had a client the other day. She's so incredible, I love her so much. I have literally the best clients on the planet, but she's like, oh, just launched a program, just made $13,000. Then she went and created like another program and a whole thing, whole thing, she did it all. It's like, go, it's the best thing in planet. So do an energy audit, if it's not lit up, right? If you're not lit up about it, we gotta find out what lights you up because we can't create content from a space of a two or a three or a four or a five. So that is really, really important. Okay, so now the last part about this is your methodology. This is something I also teach about inside of a casual confidential. So your methodology essentially is how you bridge the gap from where your client starts to where they finish. It is your system, it is your unique way of being and it means that if you are a social media expert, if you are a health coach, if you are a fitness instructor, whatever you do, whatever you do, and you're positioning this into the online space, your methodology is gonna be the number one thing that sets you apart from anyone else that's doing something similar to what you do. And if you're not focused on creating your own methodology and your own way, then I'm gonna tell you it's gonna be very, very difficult to not feel like you're in competition. And when you feel like you're in competition, you are in restriction, sticky, dense energy and it does not feel good. It activates the nervous system, it creates more anxiety, fear, procrastination, distance between that and what you actually want to create in your business and into your life. So your methodology is something that is essentially your unique coding for how you support your clients, how you bridge the gap. Where is the I'm done moment to the biggest transformation? Your methodology is what brings that together. Boom, boom, boom. Okay, so let's recap really quickly. Messaging and clarity. When it comes down to clarity, it comes down to your energy audit. So asking yourself questions about what am I talking about? Does that light me up? Is that make me excited? Where am I on the scale? Like I could talk about wealth expansion, manifestation, online course creation. I mean, everything that I talk about is like a 12. It's like off off the scale. I love it. It makes me so jazzed, so exciting. We talked about the biggest transformation that you offer, but not just the thing that you offer, the actual way of life, the way of being. And then working backwards to their I'm done moment and then how you bridge the gap is your methodology, but the only way to really truly understand us is with market research. And actually getting to talk to people that are your dream people, because when I tell you my clients who do the market research calls, have a fundamental process that most people don't. They have an understanding of their people on a deeper spiritual level than most people don't. And their programs are going to be exponentially more successful. Their content is going to be exponentially more successful. Their sales will exponentially be higher because they understand who they're talking to, they know exactly what they're navigating. And not only that, but they understand, they understand number one, what they're navigating, but really deeper underneath what their fears are. Because I'll tell you right now, the top few fears that my clients have, it's not going to work, it's going to be waste of their time. There actually, a lot of them are actually kind of deeply afraid of failure and success at the same time. They're afraid of being seen differently by their family. They want so desperately to be wealthy and desire that. Like they're all, and like they're on the scale of like, I know in my heart that I am like destined to be a millionaire. Like I know that. There I am meant for more. I'm meant for impact. I'm meant for stages. I'm a visionary. These types of things. Like I know that. I'm meant for that. But there is this deep fear of being seen differently by their family, by losing people. And that, you know, maybe they've tried things in the past and didn't work. They're afraid of kind of recreating that cycle again. They're afraid that they're going to have to sacrifice more time with their families. So there's a lot of that. There's, I mean, I could keep going. I know I know there's so many. There's so many. And so I speak to a lot of that in my messaging about how to get from this to this without this. So all right. This has been a longer episode than I quite anticipated. But that's OK. We're on 25 minutes. Generally, I like these to be a little bit more compact, 15 to 20. But I guess I had a lot to say today. So if you are looking to number one, start your process in the online space, build your house, the foundation, the messaging, the market research, the timeline offers, mapping those out. You are a cash flow confidential girly. Go for it. Dive in. I'll put that in the show notes below. If you are like, yes, I am ready to build out my program. Or I've had a program in the past that flopped. And I want to relaunch it. Or I want to redo this. I want to create a program that helps me make passive revenue in my sleep. And I want to be able to do it right. I want to be able to do it right. I'm ready. I'm done doing one-on-ones all the time. I want to be able to package that issue up. I'm ready to go CEO ClubCat. That is your thing. If you want to fast track, get them both together. Because that's going to be amazing for you. If you are a high level, achiever, high level thinker, but you are stuck in the hustle. And you deeply want to be a better mother leader. You want to open yourself for more wealth and abundance. And you want to be in a high level group of myself and my coaches throughout nine months that will transform your life. And be able to crack open your wealth container, which means you are no longer-- you have no longer have a restrictive or dense energy around money. It is just we are going to absolutely transform all of that for you. High vibe. High vibe money is-- woo! We got a live coaching call tomorrow. And these bitty bops are in for it. It's going to be so good, so juicy. And then if you need a little bit more one-on-one support, I do offer strategy in Tenses, but these are booked up until the end of December. And then if you're just really not sure and you want to talk to my team, let's book a call. 15 minutes. Well, guide and direct you. All the things that you need. And I'll put that in the show notes below as well. All right. I'm sending you so much love. We have some very, very exciting things coming in two weeks, two weeks. And then also in the very beginning of December, we have really, really fun stuff to end the year. Boom, boom, boom. All right. Send you so much love. I will see you in the next episode. All right. Bye bye for now.