Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours
54m 38s
The discussion centers on Parasite SEO, a strategy where content is hosted on high-authority third-party platforms to rank on Google's first page, treating search results as valuable real estate. Historically, platforms like Reddit were popular due to their domain authority and traffic potential, but they have become more restrictive with outgoing links and competitive. The focus has shifted to newer, less saturated platforms such as AI-generated content sites like Claude Artifacts (now patched by Google), Quivr, Perplexity, and others. These allow users to create and index content quickly, often ranking within hours for targeted keywords. The approach involves creating content on these platforms, using indexing services to ensure Google crawls the pages, and supporting them with social signals from profiles on sites like X or YouTube. The goal is to dominate search results for specific terms, both to capture traffic and to suppress competing content, making it a cost-effective tactic, especially for niche or local markets.
The best advice I ever got about SEO was to think about the front page of Google as real estate. And you're trying to own as much of that real estate as possible with either websites that you own, guest posts on other websites or user generated content that you get to rank. So this is typically called Parasite SEO. You use the domain authority of another site to get that URL to rank. And today this is what we're going deep on. I'm having on my friend Jesper. And he's going to share all the tactical things that he's been experimenting with to rank perplexity, clawed art effects, Instagram posts, YouTube videos, all on the front page of Google. And this is a really fascinating strategy because anybody can go and do this right now immediately. It can be super cost effective to do this as well, especially when you're in really long-tailed niches or local businesses in particular. Jesper's going to share all of the parasites he's seeing working currently and what the actual process looks like. How do I actually get these indexes in scene? He's also talking a lot about this on Twitter. You should go follow him. It's really fascinating to see what he's doing. This episode is brought to you by graph.com. Graph is an AI data analytics platform that helps you build dashboards and get insights in minutes. There's zero learning curve to use the software. All you do is just connect your data source and prompt it to make the charts or the dashboards or ask questions that you're trying to get answered. If you're doing SEO work, you can connect your search console, your Google analytics, and even a data export from something like AAH refs, put that into a Google Sheet connect that as well. And you can build out these reporting dashboards to track your KPIs and see what's working. Something I had to do recently was find all of the queries that were over 50 characters long. That had no clicks, but we're getting impressions. This is a way to see what AI search algorithms, what queries they're using to search the internet to pull back information to report to the user who sent a message from my chat GPT. If I wanted to do this previously, it would be this whole rejects thing that I had to do in looker and said I can just tell it in plain English how to do it. And if you want to learn more, go to graph.com and sign up for free or go click the link in the description now. All right, let's get started with today's show. (upbeat music) - Jasper, I'm going to add this. - Yeah, it's going good, great, great here. How are you? - I'm good, man. I'm so excited to have you on the show. I've been looking forward to this all week. 'Cause I feel like your Twitter is taking over my feed on everything you're doing on the parasite SEO sign to fascinating the watch it in real time too, where you're like, yeah, I got a complexity to rank. I got cloned artifacts to rank, et cetera, just kind of going down the list. So I'm excited to have you on. I know my audience is going to be stoked to hear kind of all the tactical things that you're doing on this. Just to give context to the conversation, like we've talked about parasite SEO historically on the pod, specifically going after Reddit. 'Cause I feel like that's one of the more traditional ones. A little bit of Korra, we've talked about that as well in the past. There's a couple episodes that we kind of go deep on that. What is the difference between more of this traditional parasites, like Reddit versus what you're doing. And just to kind of frame this whole conversation, we had when we were talking before you were basically saying, like, I'm just trying to own the entire front page for a target keyword, and the reason for all of these different parasites that I'm using is to be able to own that as much of that front page, which I feel like is even more important now with the change that happened recently with the reduction of pages being shown from like 100 to 10 on Google search results. So could you talk to me about that of the difference between the Reddit parasites and like what you're doing? - Yeah, so I think that historically SEOs have been using is probably especially affiliate people, people doing SEOs doing affiliate SEO, have been using Reddit and Korra. And I know that a lot of SEOs have also been using Pinterest. I don't know if you have tried that, but Pinterest has also been-- - You use Pinterest to drive millions in traffic, this is what it's been a couple of years. - Big one, I think that Pinterest is still big, but I also predict that it will come back again. But anyway, so Reddit is historically the biggest one and also because I don't know if Reddit and Google, they made a deal this year or last year or something like that. They made it some sort of deal. And that kind of like promoted and exploded the hold on. I'm just like just my microphone like this. So it kind of like exploded the organic traffic that you could actually get from Reddit profiles, totally, total explosion. And all of the sudden you could just see Reddit's threats ranking for everything. You know, on page one, at the top of page one in Google, it's just totally crazy. And I think that they kind of fixed that now, Google, but that was the situation last year. So the thing is with Reddit threats these days is that yeah, so that-- You can see it as too, just like the data. And just for the listeners on the podcast side, so I'm looking at SEM rush forward slash R. So like basically subreddit growth over time. But so from last year to this year, August of last year, sorry September of last year, it was out of 765 million this year, same time period is at 1.2 billion. So just ridiculous amount of traffic increased forward. These subreddits on Google and the rankings that it's happening there. Just to give context of the scale that this is that and like what's happening here. So I think that's kind of like-- I know that Reddit is a valuable community and you can find a lot of information about SEO and lifestyle and everything in Reddit. But the quality of the pages that were ranking last year and the year before that and also still in Reddit is nuts, I mean you can clearly see that Reddit threads are ranking because it's reddits. So and that's actually what you can see now in page 1 and Google more and more now in Google. That's also why Parasite SEO is working so well is because that you have a certain set of rules for page 1 in Google and then you have the normal ranking algorithm for page 2 and below. So that's how it works now. So page 1 is social media, it's pro, it's YouTube videos, it's high authority, new sites, it's high authority, niche sites, stuff like that. So there are a lot of special rules for ranking on page 1 right now. And the reason that I'm not using Reddit as much anymore is because Reddit is-- they have to enforce some rules about linking out from posts. Could you hold on? I just need to just turn to-- Yeah, no worries, no worries. You can just edit this part out, thank you. Yeah, it goes, I can't see anything. It's just fun, something, I love when you're-- You're all good, you're all good. I'll have my video editor make it cut. So Kennedy even cut that there and he'll handle it. [LAUGHS] OK, so what we were talking about, so-- We were talking about basically the page 1 ranking, like what's required now. Yeah, so the reason that I moved away from Reddit is because that Reddit has to change the rules of interlinking and outlinking from their posts. So if you aren't trying to rank a Reddit post now, which can still rank, if you're about anything, I'm doing SEO, of course, local SEO. So it will rank very high, but it's very difficult to insert links, outgoing links in the Reddit post without this Reddit profile getting banned or suspended. So the post removed. And it's a little bit annoying if you have a five-year-old Reddit profile at 10-year-old, and then you place one link and then it gets suspended, so that's probably the main reason why I'm not using a promoting Reddit. So is a reading behind it as well because the posts that you create, it still has to kind of fit the community's kind of lines, I guess. I say that, but I have friends that have created their own subreddits that use YouTube to have people go join those subreddits, so that they actually get seen in index, and then they basically will write post-targeting CVD gummies or something like this, right? And then rank that post within the subreddit that they're the admin on that they own. Is there-- I guess what I'm trying to get at is, is it largely because it's referencing these larger subreddits, and in those larger subreddits, they have their own community guidelines that this is becoming harder and harder to do this? Yeah, yeah, largely what you're saying. And also because I'm just with regards to Reddit specifically, I'm just getting tired of chasing the newest hack, the newest trick, and it's just keep getting boring, trying to find a little bit of hole inside of Reddit's algorithm that allows you to place an outgoing link. So I'm not using Reddit for that anymore. Totally, super competitive. And what you're talking about today is way less competitive, like it's more of a blue ocean strategy, so totally, yeah. Exactly, so what I changed, what I started doing was trying to-- I've been doing Parasite SEO for many years, trying to own page one with all sorts of different things. And of course, YouTube videos and YouTube playlist also have been a thing that I've always done. And Google sites also, the old school Google site, the free Google sites. But now I'm trying to see what can I find other things, other areas where I can actually place links that were actually ranked. And last month, I stumbled, or the month before, I stumbled upon these Claude artifacts. So we know that there was this issue with chat LGBT that they could allow you to index the chats that you share, and they would rank. And actually, it turns out that the Claude artifacts, you can create this free page. And it turns out that it ranked within five hours on page one, at the top of page one, almost in keywords. And once I started creating these Claude artifacts and I wrote a tweet about it and I made a video about it. My ex profile exploded. My YouTube channel got, I didn't think, 1500 more subscribers in 20 days, something like that. Oh, I love it. Yeah. So actually, so Google actually, or I think that they already patched it, Google. Oh, really interesting. That's fascinating. So talk to me about the Claude artifacts piece. Because I want to just go back to what you said earlier. It's like social, YouTube videos, high authority news sets. So you're basically using the domain authority of Claude. And the fact that like, is Google looking at it on this is like, it's a social media. Like, it's a social media site because it's like user-generated content. Or how is it classifying that? I think that the-- so the basic thing with Parasad is you is that you are using the extremely high domain authority of, for example, social media profiles like your YouTube profile in order to rank in Google. So they're ranking because of the insane domain authority, the same thing with Reddit threads. And with regards to Claude, if you're looking at the Claude domain, if you can actually put that up in the SEM rush. So you'll actually be able to see the amount of organic traffic that they got, and also the amount of index pages that they got, and I think it started in June or July. And then at this, the same day of the day after that I published my videos, you could see that I actually got this bike in the amount of index pages. That's so crazy. Is it a subfolder that artifacts live in, like forward slash? Yeah, sorry. It's a public subfolder. I think that the folder is called-- I think it's just called artifacts. Art of transactions. Two seconds. No worries. You know, it's a slash public slash artifacts. Some of the slash public can see what happens. Yeah. Cool. So this is slash public. Let me give it a time period. It's a little bit better. So basically from July to 2025 of $199 to $13,000. This is all just for people basically copying what you're doing. So yeah. So yeah. So what's your process to do this? Are you just are you publishing this? Are you building like secondary links to these pages? Or how are you getting them indexed and seen by Google? Like what is it, is there-- My hypothesis is that I create some-- So you need to have a purpose of creating this content. So in the case of me, I have schema writer and I have X. And these are the websites that I create content for. So what I was trying to do is what I was trying to create more arbitrage or grabbing more positions on page one for the keywords that I want to rank for. So in the case of me, branded keywords like schema writer WordPress plug-in or schema WordPress plug-in. Something like that. So if you search for schema writer WordPress plug-in, I actually created a Claude artifact, an article about WordPress and schema and schema and another plug-in. And within five hours, it actually ranked number one for the keyword schema writer. It even out-- actually, I'll rank my own website for that keyword. I didn't even know that is branded. So that's-- that was actually very-- It's still ranking when I'm searching from my own IP address. I don't know if it's how it's ranking when you're searching. But-- Yeah, I can screw it there. I'm not seeing it currently. But I imagine for like each individual, you know, all this is becoming like custom for each. So-- If you search for a schema writer WordPress, I think schema writer is one word. So schema-- OK, cool. Yeah. Schema like that. Perfect. Yeah, so we have a-- We go down the list of what's yours. Yeah, you can actually just-- Yeah, you can actually-- So this is CoreSight. This is a, you're basically a landing page optimized for it. This is a Reddit post that's optimized for it. This is a Facebook post that's optimized for it. This is a Twitter post that's optimized for it. And then there's a quen chat that looks like it's optimized for it where you as well. This is your own homepage. This is a YouTube video that's optimized for it. And I feel like the perfect illustration of why you would even do this, why this is a strategy that can be effective, is you're trying to own as much of the search results as you possibly can, right? So how I think about it personally is there's this pixel area that I'm basically trying to own, right? Which is like this whole region here. And what percentage of that pixel area is my product, basically? Historically, we would do this in the past where I would go. I'm like, hi, we basically do guest blog posts targeting the same keywords. And then like write unique articles for each of them so that we try to own as much of the front page as possible. And with this parasite, the strategy is that you're talking about. You can basically do that same thing. But with all this user-generated content on these social platforms on these other channels. So are the quad artifacts still ranking? Or is that-- you said that was patched by Google currently? It's been patched by Google. And they are still ranking somewhat, but nowhere in US as effective as they were. So I'm not sure that-- so actually, I see two options. I see either Google patched it manually, so they did a clause patch that applied that. Or there's machine learning somehow spotted that, OK, so this domain is getting a variety of content. And the clause root domain is about AI. So something's wrong. Let's just push everything down, you know. Totally. Totally. Yeah. So I don't know. But I found a lot of other AI tools. So currently I'm going through the Quinn, the Publicity, the Manus, the Bolt, the Replet, all of these AI website builders to see what can rank, what can not rank, for example. So you can see that the Quinn is still ranking, so they didn't patch that. Not ranking as high as Claude did, but the Quinn AI is still ranking. And the Manus AI-- I don't know if you heard about Manus AI. Yeah, yeah. And no Manus, yeah. So this AI agent website builder that you can just-- I tried it yesterday. So have you heard about the Google Anti-Trust lawsuit? Absolutely, yeah. So what I did was I took this PDF document with the 180 pages of an ask chat to you, but you just read it, and then extract the most important information. And then I took that information, put it all to Manus AI, and gave it my WordPress log-in to my site, and optimized my web page for this keyword. [LAUGHTER] And then-- Well, I'm waiting to see, OK, so what can happen? Will it go up? I don't know. I don't know who knows. Totally. OK, so it's a lot of them working as well as it was. It sounds like quantum's working well. How is perplexity working? I know that some of the tweets that I saw you talking about is perplexity, like, same thing. Like, the share lengths were performing well. Is that still an opportunity? Or I guess, like, just like going down the list of these parasites, which ones are the best at the moment? I think that number one right now is Quinn. And number two is perplexity. So the thing with perplexity is that I don't know if you've tried perplexity, but it's also kind of like a page builder. But the pages you are building in perplexity, you don't have full control over the content. So it's kind of like-- it trades kind of like a Wikipedia page. So in the sense that you can say that I want an outgoing-- I want the link to my own website. You can kind of like ask it for that. But it will also place links to other things. So all that you can rank a page with perplexities, I would say that the application is kind of limited, unless that you're trying to push a competition site down. And that's the second reason for doing perisite SEO, because we want to own page one, not only because we want conversions, but also because we want to push competition out. So let's say that somebody, they published a not-so-nice article about you or your company. I would say just go full force ahead with Reddit, YouTube, Facebook pages, Instagram. We didn't talk about those guys yet. When Manos perplexity all of these create a page, see what ranks, push the competition down. That's what I'm doing. Yeah. And then to actually get these indexed and seen by Google, are you doing anything special? Or are you just like literally leaning on the domain authority of these and their naturally starting to rank? No, they won't typically want index automatically. So what I do is I have-- I'm using between-- so I'm doing two things, basically. So I'm using indexing services. So I'm using indexed-be-now, speed links, rapid-duel index, or send-by, and then there's this indexing service of-- Any of these drip-ping services, they get them seen. I've used like speedy index before as a lot of what I've used for this type of stuff. I think that's the telegram service where you have to-- That's the telegram one, yeah, yeah. So I use-- if it's something that I really want to index, I'm sending the same link to five indexing services. What I'm doing is then I have a batch of X profiles. And then I'm saying, OK, I have this link. So I'm posting this link on five various X profiles, for example. OK. So then using the social links as the links. So basically drip-pinging and then using the social links for the external linking to them. And that will-- I mean, if it can index, it will index. Yeah. Yeah. Sometimes stuff just simply won't index no matter what you do. But if it can index, if you're using indexing service and then these social media links, it could also be Facebook, it could also be YouTube videos. But since I think I have more or less, I think I have 4,000 followers on YouTube. So I'm a little bit-- I don't put links in my descriptions that doesn't serve a function anymore. So I use to use my own channel for SEO testing. It's-- I can't really do that anymore. Oh, yeah, yeah. Of a real following at this point. Yeah, yeah, yeah. Well, link to your YouTube below as well, because the content you're making is so good right now. If you're interested in this type of stuff, you need to go follow Jesper or go subscribe to his channel. So just zoom out and talk to the process again. So it's basically like, find your target keyword phrase. You're gonna go and basically use Gwen, use Perplexity, use Instagram, use YouTube, make some type of content that will serve your brand on each of those platforms. And create this public link that's accessible. You take that, you go to one of these drip ping services, all five of them, have it drip ping, and then create some social links as well to the background. And that's kind of like from 0 to 1, how you're doing this whole operations, just to mirror that back to you. Yeah, exactly. And then one thing you need to consider is that there are actually a lot of options. So I think it was two months ago, where Instagram and Facebook made that owns these two social media networks. They set the, or they changed the indexing rules for Facebook and Instagram posts. So they're now getting indexed. And they are now ranked in Google or they can rank in Google. So what I realized last month when I was testing this, all of a sudden I started seeing Facebook posts popping up. And I never saw that or what I didn't know that. So I started going into that digging deeper into that. And then it actually turns out that Facebook is taking the first 12 words of your post and converting that into a URL. So it's a search engine for a URL. So what that means is that let's say that you want to rank for CBD gummy bears, I don't know. Yeah, whatever. Whatever. This plumber in Chicago or something like that. So if you want to rank for best plumber in Chicago, what I would do is I would create a post in Facebook. The first four words would literally be best plumber in Chicago. Because I know that Facebook will convert that into a search for your URL. And it will also be in the title. So your Facebook post will have a super double high chance of ranking on page one for that specific keyword, long tail keyword. Same thing with Instagram. So the thing is, so actually, I would actually create the Instagram post first and then the Facebook post. Well, actually, I think that the Instagram just from the audience as well. So this is forward slash key, which I believe is their post sub directory. And it looks like in March of this year is when they started doing this and volume of traffic to these one from 2 million in March of 2025. And now at 670 million in September of 2025. So just again, ridiculous growth on the amount of traffic that's going to these. I think it's just, I think this is really a big opportunity right now, especially in local SEO, because these pages post on Facebook and Instagram, they will rank-- especially Facebook will rank very high on page one. I don't know if you can find Facebook slash-- let me just see what it's called, Facebook slash posts, I think, hold on. Let me actually just see what it will be called, space. Give me a ride home. Yeah, it's a-- no, OK. So no, it's because it's the Facebooks.com/-- and then the username and then slash posts. So I'm not sure that you will be able to find. But you can actually just take the root domain and just see-- Yep. We do the root domain. What I'd be curious is if we filter by pages that include posts and then-- Yeah. Just kind of see the volume. I'm not sure if we're going to be able to do this, but-- Yeah, so you can see this. Here's one. It's a bleacher report forward slash posts. It looks like full story. I don't know what this is, but here's the volume increase, right? So and we'll do last two years. We'll say one year, or two last six months. Basically, this single page post that's indexed is getting $390, $390,000 in traffic a month, which is just ridiculous. So I think it's important to know that to realize that-- and so this is for what I'm using it for is for-- not my personal profile, but for my pages for example, my brand. So I have a branded page. Yes, when I was in the show, I have a branded page for schema writer and X. And so for these branded profile company profile pages, that's where I get these things indexed. And there is also a certain order of things. For example, I also recommend that you post on X, Twitter, X. I did upgrade to a premium profile because X-- I think this year, last year, X, they implemented something called articles where you can kind of like WordPress, you can make a long form article, which will rank super duber high. So what I'm doing typically is I'm creating a post on Quinn, Instagram, Facebook, all these guys. And then I'm placing outgoing links from the X profile to these other posts, because it will increase the indexing rate, and it will look naturally. So it's kind of like we talked about this daisy chaining, but you're creating these links that are daisy chained because they're in the links. So it will improve indexing and crawling rate and ranking also. So fascinating. Fascinating. So it's basically like all the different. So I imagine you could probably do similar, like the link you're building on X, like you, any of these other social channels for this as well, like I imagine in Facebook posts, or other social, but basically for these parasites that you're doing, like Quinn, et cetera. Sorry, I'm not-- I'm not a loss of words here, since it's just like so much information. And this side is synthesized at all for the audience, but is there-- OK, so we've talked about kind of the process. Is there-- I mean, it's probably more long-tail keywords that you're focusing on for this, like highly competitive keywords. I imagine this isn't going to work. Did you talk to me about that? Or where did you see this kind of fitting into like a company's marketing strategy? OK, so with regards to parasite issue, which the main topic of our talk is-- so I would say that many SEOs view parasite issue as being for an affiliate play. And I do have affiliate sites here in Denmark, but I don't use parasite issue for my affiliate sites. So when I'm doing parasite issue, I'm doing it for branded keywords, for local keywords, and for long-tail. Also either long-tailed keywords, national keywords, or long-tailed local SEO keywords. That's what I'm using parasite issue for. So that's the use case because you have to view it. So Claude Artifact was an outlier, because it ranked on page one in five hours and ranked extremely high. So that was an outlier. Normal parasite issue pages, free stuff like Facebook, Reddit, and all these won't rank at number one for competitive keywords. They just won't. You have to-- you want to rank number one for something super competitive. If you either need your own very strong website, or you need to buy a very expensive article on a very high domain authority website, like this Indian-India website. Yeah, yeah, yeah. Tons of India, I just want-- Tons of India that was the hype about Tons of India last week, because they ranked for literally everything, everything. And kind of like Forbes was also ranking for-- Yes, Forbes advisor, I think is what it was. But I know they got affected, but they did. I don't know where this is all at. So the last time I talked about this with somebody, it was like six months ago, but they basically-- I think they swapped-- it was Forbes Forbes/Advisor, and then they swapped it to a new sub-directorie. And that new sub-directorie, just basically, there was a manual penitently on anything that was in advisor, and then they swapped the sub-directorie in my backup, just because-- And badly ranking. And that's because of the insane domain authority of Forbes. But what I'm talking about, I'm talking about the local business or the agency owner or the freelance issue that is on a budget that can't afford to spend a couple of $1,000 or $5,000 on expensive link placements. Yeah. But what I'm talking about, I'm sharing free stuff. I'm sharing-- I have at least 50 parasite issue properties that I'm using on the regular that will rank on page one for long-tail keywords, at least. So local businesses, stuff where it's less competitive. I could see this in a super long tail, less competitive stuff, and tools or software that could potentially work. But in particular, I'm just thinking about the Instagram one for a local business. If you can get those posts to rank for whatever best restaurants or best bars or best HFAP company, excellent location, that creates so much value, especially for any of these service businesses. And I can see that that's how this fits into the whole game here. Yeah, and I mean, if you're a local business owner or a small agency owner doing SEO for local businesses, you have to consider that when you're posting to Instagram and Facebook and Pinterest and X and YouTube, you can also create these community posts in YouTube, which is also super underused. The community posts, I think, they're calling them. So it's text posts that you can create without going links. So you're posting on these social media, they will rank. And the more that you post, the higher they will rank. And you can insert link them, like I talked about links from X to the other posts. So the more you post, the higher they will rank. And it's free. So it's just-- it's your time that you're using. It's not money. And so yeah, it's just a matter of just doing it. So let's say that you're posting a keyword-rich post, utilizing what I talked about having the keywords in the beginning of the post on Facebook. It indexes. You're already doing more than 90% of your competition. So it's-- I mean, it's-- in local SEO, especially, it's super easy because you just have to do things. And then, of course, there's a ton of other link building they can do, which I don't know-- I remember that as a quote. Local SEO, you've got to do things. That's the only thing you need to win. I mean, it literally is you just have to do something. Just do stuff. Just try because your competition doesn't do it. Your competition might have a good website. They might have good content. But if you have a good website with quality content, and you also have the links, then you're the one that's getting these page one dominations. Especially if you're using YouTube, yeah. Totally. I have a friend that is building this company. It's a more traditional SaaS product. But they basically found all of these long-tail use cases for what they're building. It's like an API type product. And what they're doing is buying exact match domains of every variation, and then going and building, maybe 10, whatever, we'll just say DA50 links back to these, to each of the domains. But they're getting these to go to page one right now. I'm just curious if you're seeing any strategies around like exact match domains. I feel like they're-- I mean, I'm seeing this in our own data with some of the companies that we own. That it's like they're working extremely effectively to get them to be seen. Any experience with that or that type of work? Yeah, so that's actually very interesting because exact match domains are working extremely well, and they've been working extremely well for at least-- at least I have been using them for six or seven years. So I'm using them in Denmark for my Danish affiliate sites and Reagan websites, Reagan rent websites. So I have a keyword. Let's say I have a service that I want to rank for. So that's the service that I'm-- that's the Reagan rent service. And then I have the city. So I'm purchasing the exact match domain for the service name city. No, haven't just the service name city in one word. And then I'm building out the entire website with all of the small city names or city errors in that city. Each of them is a variation of one article. And I'm seeing-- I'm totally dominating page one for all of these variations of the keyword. And it doesn't matter if they appear as having the serial monthly surges or 10 monthly surges. Because I can see from my contact form they are getting surges. People are actually contacting the website, which I'm-- and I have a system where I'm forwarding all the leads to the agencies that I work with. Totally. So it's-- and that's-- so I have-- for example, I live here in Ulboh. So I have a website for the service name Ulboh. I want to disclose what it is. Yeah, please help. And then I have to come to Ulboh for Copenhagen. I have for-- you know, the largest city in Denmark and it's working super well. It sounds stupid, idiotic, but it's-- Yeah. It's super effective. Again, like there-- you know, this-- I think it can be used at the local level and also the SaaS level, which is really fascinating, is this like exact match-to-manage strategy. And what they're doing-- so basically, they're at the point now. They're spinning up hundreds of these sites, right? For all these different modalities for their products, all these are just like one-page landing pages that are just SEO optimized. They're vibe-coding them, you know, using cloud code. They wrote like a script that's basically building these out. And then the point, I'm toversel, which is really fascinating. So they like, you know, basically exist as their own separate entity. And then all it does is it's like basically driving traffic to their core site. So they just like link to the site. Like if you-- there's like no functionality on these pages, it's basically just a lander. That's like optimized to rank for that keyword. But because like somebody goes, they click. They end up on this site. Like the whole click journey ends up looking healthy. And so they're getting these-- I mean, one of them you showed me recently. And again, I'm just not going to talk about it because this is like the whole game, right? But basically, they found this keyword that's I think it's around 2,500 search volume per month. They bought the exact match-to-manage.com and through 10 links behind it, and then 45 days they were in position three on page one. And like driving, you know, I mean, they can see like a direct, you know, referral traffic, attribution for the signups and for the MRR that that site basically is generating for them. So just crazy opportunity when it comes to this. Like, and again, we-- like what I personally have done this with like some smaller like tool type sites where it's like, you know, xscraper.com, right? Like, you know, like scraper or extractor tools. And what we've done is like, five, the exact match-to-domain.com can build like 10 to 15 links. And we're seeing those like within 60 days go to page one as long as you're like setting them up appropriately for like crawling and indexing. And it's just the one page website, right? Like we're basically taking the playbook that you would use in like-- yeah, I see this a lot in like the lawyer's face for rank and rents where it's like, you know, truck accident lawyer Houston or something like that, right? Super long tail, high-value keyword. Just taking that and applying it in the software space. It's been really kind of fascinating to see how this works. So any tactics around that that you're using for your rank and rents, like that can be ported over to like these other spaces. Like, how are you doing the link building? Like, like, are you using like the social link structures like you're doing as well? Like what are you doing basically to get those pages ranked and seen just like, you know, very traditional SEO practices or any strategies around that that you need? Yeah, so what I'm doing is I'm, you know, Google is recommending us to build these seven social media profiles. So if you go to Google search for your best or same, you need to be locked in on your own Gmail that's managing the Google business profile. And when you click on edit, you can actually see the seven social media profiles that Google recommends us to build. So it's Facebook, LinkedIn, Pinterest, TikTok, Instagram, YouTube, and X Twitter. So these are the seven profiles. So I start up by building these. Then I purchase a set of citations. And I typically I could go to five or just search for citation provider or something like that. So you get these 100 or 200 business directories that when you place your name and you place your, you know, it's your name, your business name, your address, and your website link. So it's not because you want them, it's not because you need the link part from the citations. It's because you want to train the algorithm that this is you and your real corporate entity. And then what I typically do is I create a series of link and bio websites. So it's websites like about.me, link.me, all of these guys, where I link them, link back to the website. And the first step is I would also, at this point of wise, I also typically built a press release where I mentioned my, my service. So the press release is special because the press release actually allows you to build more links in the wake of the press release. Because we did, we know that Google is actually looking at the link velocity. So if you start out by, even if you're building links manually. So let's say that you have 100 link building opportunities like, no, about me, link tree, card.co, and all of these free website profiles that you can build. If you build 100 of these in two days, it will be seen as an unnatural link velocity thing. But if you build a press release, you get 400 links in one day, it's not unnatural. So what I'm seeing is that in the aftermath of this press release, I'm able actually to build more links at the beginning because Google is now saying, okay, you get links by press release, it's natural. And then you could just squeeze more links and right after. So you can get more link velocity that way. - So you're basically increasing the ceiling of the amount of link building that you can do so that, because I'm just thinking about pairing this with like a manual strategy. So like, I use Twitter a lot to do guest post exchanges. And so like I, you know, just like you, I build a ton of websites. And so it will be like, cool, we have this whatever, DA 45 site, we'll write a post there. And then I want you to link to this other site. So it's like a, you know, trying goal. That's basically happening. So I'm just imagining like brand new site. I go to a press release, it drops 400 links, it looks natural. And then after that, I go into a sequence where it's like, cool, I'm building 10, you know, 10 links a month or whatever. - Well, exactly. - Is there a percentage that you're doing like, to say, say I do a, you know, press release for 400. And then I go into the manual link building process. Is there like a percentage, you know, it like, how do you, how do you think about that link of velocity? So month one, I do the press release 400 months to, how many links should I build months to, months three, months four, months five, et cetera? - I think that you need to be careful about how many links you build. But if you, let's say that if your press release has 400 links, I will see no problem in building. Let's say 40 links in the same month that you're building the press release. I don't have eight with that. - Yeah, so about 10%. Yeah. And then would you keep, yeah, would you keep that? Like months two, would you do, would you build 40 more links? Or what would that look like? - Or actually, so in month two or actually, if you build 40 links and you have the time and you have the economy of the budget, so you could build 40 links also in month two. So it could be, let's say 30 manually built links like the about me, the link in bio profile links or and then 10 guest posts of 35 and then five guest posts because we know that guest posts they cost money. Then just 40, 40, 40. Because the thing is that when you start to slow down and you say that you're taking a break, so you're building 40 links per month for three months and then you're taking a break for two months. Then your link velocity is reset, kind of like reset. Of course, I don't know the exact numbers, but I know that, so now you're down to zero. So you can't just build 40 links in one day after two months break. You need to slowly increase the amount of links that you build, and that's the difficult part because I don't know what the exact number is. - Yeah, I don't know that, I just know that they're looking at it, so that way, yeah. - Yeah, we've always kind of start to like five to 10, depending on where the size of the site is at and then trying to peppering, especially if it's an early site, like doing social links that are no follow, like how do I go and create, you know, a thousand Pinterest pins that are linking back to this thing or something like that, which is the whole other can of worms. I need to have somebody on, that's like gaming Pinterest right now, because I just saw friends talking about this, which is insane, but he basically has like AI generating images and then he uses an auto pin generator and he's driving traffic to like a, it's like a, not a menu site, a recipe site, and then he's monetizing it with Google display ads and he's just printing money right now doing that, but it's not even ranking on my Google or being, it's just all Pinterest traffic basically going into this thing, which is really fascinating. - Yeah, I never, I never, I know when deep into that Pinterest, but I know it's a thing, I just never, myself looked at it because I mean, yeah, it's crazy, yeah, I did some work in a past life for a, they were like a bath manufacturer so think like shower basis, tubs, you know, the things in that category and we ended up using it. It was like, basically our best leadgen channel was, was for that it was, it was, it drove, it was insane. We, the scale that it got to, yeah. I don't think people realize how much traffic and that's like, by already comes off of Pinterest as a platform and they're like very open to like discovering things like mentally, they're in that state of mind, which is kind of fascinating. So, when it comes, let me just circle back to the eyeing of the links because when it comes to my own websites, for example, Scheme Rider and jismanism.com and YX. So for my own websites, I am also sometimes finding links that I can possibly buy, but I wouldn't, for my own size, buy more than, let's say, five or 10 links per month, I wouldn't go higher than that. No, totally. I wouldn't, I wouldn't say the Scheme Rider is a strong domain. I think we have D821, so it's not super strong, but it's also not a beginning domain. But still, I just rather take it slow because I think Google might see that you're buying things. Yeah. Somehow they might know. But people always ask me about this and I'm like, just make it look like a real company. Like that is, that is the real like the thing here when you're like, when you're trying to game these things, like what would a real company look like, do that, right? So, exactly. Yeah. We got a little bit more time. I would love to just kind of download what you're seeing work on YouTube. And especially as like, I mean, we use YouTube, it's some of the best traffic that you can get to have people that are buy already, because they're basically watching a 10 minute video sales letter with you where you're like explaining this thing and then call to action if you want to do this, like work with us. How do you think about that, both for your agency and just as like a lead gen channel? Are you focusing on, you know, I'm trying to create evergreen content that ranks on Google, you know, like traditional Google like in those placements on page one. Am I trying to rank within the Google algorithm? Are you just tapping as much as you can into the browse features that are within YouTube? Okay, so yeah. So that's actually a good topic. So with regards to YouTube. So what I'm doing is I'm my starting point is I'm creating a long form video. It could be 10 or 15 minutes. I'm talking for myself. I'm talking about SEO, some sort of SEO. It could be schema writer. It could be AI, chat GPT, could be Claude artifacts, anything related to it to SEO. So that's my starting point. Then I'm chubbing this YouTube video up into shorts and then I'm posting these shorts on YouTube, of course, but also on TikTok and my Facebook profile, my Instagram profile and my ex profile. So I'm kind of like distributing this out to various channels. So what I'm seeing is that because I'm posting these shorts, they are getting more views than my long form videos, made much more views. And so let's say that I get 400 or 500 views on one of my videos and then I could get 2,000 views on one of my shorts videos or 1,500 views. So what I'm seeing is that there are a lot of the people that are watching the shorts on TikTok or YouTube or ex or Facebook, they're having over to YouTube. So YouTube is kind of like the, that's the sales later. So that's me talking about stuff. Could be Scheme Rider, could be anything. But they are talking about the stuff. So when they land on my YouTube channel, they are kind of like captured. So either they sign up for my newsletter or they find one of the videos talking about Scheme Rider, they find one of the videos where I talk about ex or they subscribe. And if they subscribe then we kind of like we have their attention. So it's kind of like I see that you're spreading this net. So what we're doing is we're moving away from SEO because the purpose is not to rank on page one for long to keep words with YouTube videos. That's not the purpose. But most of the traffic in the case of my own websites is coming from the social media channels now, not from Google. So we're seeing. So we're seeing a lot of traffic and what we're experimenting now is we created an AI avatar of me. We're using a software called H&N. So we took ourself and we made this AI avatar also my voice. And then we are creating manuscripts. And when I'm talking, it is me, but it's an AI avatar. Yeah, totally. I know Julie and Goldie in particular is doing this a ton right now, like they're dropping. Like I think it's, I want to say it's a video a day or even more like one to three videos a day that are just all entirely generated by AI. It's it's HM him talking over some background that somebody edited, like explaining some AI news. That's I think he's posting three or four, five long from videos per day. It's crazy. I'm having him on next week, Tuesday next week. On my channel, we're talking about AI SEO. Amazing. Super, super interested. Super, super interested because. So what I'm seeing is that social media traffic is exploding as when compared to Google organic traffic. Of course, you can still get traffic from Google. You can of course, still there. And also chat gpt preferably Google. But it's just so much easier when on YouTube and TikTok and Instagram, so much easier, especially YouTube. So you don't need to, so you don't need to post, I know that you're making YouTube videos like this one. And I'm doing it. You don't need to post, you know, with the camera on yourself. You can also make it this H and A, I have it's a, or faceless YouTube videos. It's totally, totally. Yeah, there's kind of this weird moment right now 'cause I don't really know how the monetization is working. But if you, if you're selling in separate products, which like I know Julian's doing, right? It's like basically like, yes, courses are services. Then it's like a whole different thing, right? Again, I just want to share to show people like what we're talking about. So I think again, just for the audience. So like all of these are generated. Like this him talking in this corner down here is an agent avatar that make a loom look like it's a loom video. And like he's scrolling through something, right? But this is just edits that are happening on the background. And you know, this one's got 7,000 views. This one got 5,000 views. I mean, it's pretty wild when you look at this and think about it. And again, he had a big, he had a big following already before he started doing this. But I know this is like a test that's being ran in the background, which is kind of embarrassing. I got one thing else to tell you that will help kind of what's your YouTube channel growth. So we do this to prime YouTube channels when we first start them. So Twitter ads right now, if you do global targeting and then you do it from a profile that looks like a human, like like not like in brands, do like like one that we do from is Cody Schneider clips, which is like at Cody Schneider clips. And then we do ads where we put the CPC max bid at 0.01 cents. And then we target the entire like like world basically. And we'll run these like these ads to the YouTube video. And the ad is basically just like just watch this this video learned XYZ, right? You know, basically just like what a person would naturally with the post. What we'll see is that we'll drive this external traffic to the channel. And we can get these channels from like 0 to 1000 subs. And also like at a viewer percentage where it actually gets monetized, like you could do that in like 30 days doing this strategy. And so the kind of what we found is it's a way to basically prime the algorithm of who's going to consume the content. So if you're posting videos on a regular basis, you can basically like fill this top of funnel. It speeds up that discovery process where YouTube slots you into the like right category. And what we'll see is there's the browse feature data will increase it over time by running the strategy. It'll increase faster than if we just did it organically entirely organic from the beginning. So really really kind of fascinating. I we also like I also think that what's happening here is like YouTube is looking at this is like, oh, this is social traffic, that's like coming from an external source. So this must mean that there's like some value in this, right? Because of what's like it's it's dropping into this video. And so again, just kind of priming the algorithm to have this discovery. So that's one of these arbitrage is that exists right now. And I know like if you with what you're doing from a growth standpoint, if you layer that on it, it will go even faster. And these are like, I mean, again, what we see is like, when we do the global traffic, who actually consumes it ends up being the people that are like, you know, the most high value. So for example, like majority of our our views and browse ends up coming from the US, Canada, you know, UK, et cetera. But the so like it doesn't matter that the traffic is like coming from this global source, when we actually look at the browse and the views dated ends up being from the places that are like actually going to provide like value to the business. But anyway, small, small tactical thing for you and the audience. So yeah, amazing. Anyway, Jennifer, it was great to have you on today. Where can people find you if you want? They want to reach out and we'll link it below as well. So they can find me on X on Facebook and on LinkedIn. Awesome. Perfect. Awesome. We'll link that there. Also like your YouTube video. Yeah. And yeah, your other stuff as well. Thanks again for your valuable time. Thank you. Thank you.
Podcast Summary
Key Points:
Parasite SEO involves leveraging the high domain authority of third-party platforms (like social media, AI tools, or user-generated content sites) to rank content on Google's first page.
Traditional platforms like Reddit have become less effective due to stricter linking rules and competition, leading to exploration of newer, less competitive options like Claude Artifacts, Quivr, Perplexity, and other AI-generated content platforms.
The strategy aims to "own" as much real estate as possible on the first page of search results, both to drive conversions and to push down competitors' content.
Indexing these parasite pages often requires using indexing services (e.g., Speed-Links, Rapid Index) combined with social signals from platforms like X (Twitter) or YouTube to get them recognized by Google.
Summary:
The discussion centers on Parasite SEO, a strategy where content is hosted on high-authority third-party platforms to rank on Google's first page, treating search results as valuable real estate. Historically, platforms like Reddit were popular due to their domain authority and traffic potential, but they have become more restrictive with outgoing links and competitive. The focus has shifted to newer, less saturated platforms such as AI-generated content sites like Claude Artifacts (now patched by Google), Quivr, Perplexity, and others.
These allow users to create and index content quickly, often ranking within hours for targeted keywords. The approach involves creating content on these platforms, using indexing services to ensure Google crawls the pages, and supporting them with social signals from profiles on sites like X or YouTube. The goal is to dominate search results for specific terms, both to capture traffic and to suppress competing content, making it a cost-effective tactic, especially for niche or local markets.
FAQs
Parasite SEO is a strategy where you use the high domain authority of another site, like social media platforms or AI tools, to rank content on Google's front page. This includes using websites you own, guest posts, or user-generated content to dominate search results.
Owning multiple spots on the front page increases your visibility and can push competitors down in search results. This is especially crucial now that Google has reduced displayed pages from 100 to 10, making front-page real estate more valuable.
Currently, effective platforms include Quinn AI, Perplexity, YouTube videos, Instagram posts, and high-authority news sites. Reddit is less favored due to stricter linking rules and higher risk of account suspension.
Use indexing services like Indexed-Be-Now, Speed Links, or Rapid Index, and supplement with social links from platforms like X (Twitter) or Facebook. Posting the link on multiple social profiles can help trigger indexing.
Domain authority is key because Google prioritizes high-authority sites for front-page rankings. By leveraging platforms like YouTube or AI tools, you benefit from their established authority to rank your content quickly.
Traditional SEO focuses on optimizing your own website, while Parasite SEO exploits external high-authority sites to rank content. It's often faster and more cost-effective, especially for long-tail niches or local businesses.
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