The episode explores the psychology of consumption, contrasting the "saver" who delays use to preserve value with the "devourer" who consumes immediately. Angela Duckworth and Steven Dubner examine the Marshmallow Task, a classic study linking delayed gratification to long-term success, but question its validity by highlighting personal and cultural variations in consumption behavior. They introduce the concept of anticipatory utility—the pleasure derived from expecting future rewards—showing that people often gain present satisfaction from future experiences, like a promised pizza or a holiday vacation. The discussion expands to cultural practices, such as preserving items or using plastic slip covers, and touches on materialism, distinguishing between terminal (for status) and instrumental (for function) forms. Personal anecdotes illustrate how early experiences with scarcity or rewards shape lifelong behaviors. The conversation also addresses binge-watching as a modern form of immediate consumption, driven by suspense and media design, and raises concerns about passive media use and its societal impacts. Ultimately, the episode argues that human behavior is shaped not just by willpower, but by anticipation, emotional connection, and cultural context, suggesting that effective policy and personal habits must bridge time and offer present rewards to motivate future action.
(dramatic music)
- The average elementary school student
would have nifed the teacher.
- I'm Angela Duckworth.
- I'm Steven Dubner.
- And you're listening to no stupid questions.
- Today on the show, what is the difference
between a person who sabers and someone who devours?
- This makes me even more suspicious
of the Marshmallow theory, because--
- 'Cause you're thinking I win my one Marshmallow girl.
Obviously.
(upbeat music)
- Angela, I have a question for which
there is certainly no right answer.
- Oh, my favorite kind of question.
- The question is as follows.
When you get something new and/or valuable or just desirable,
are you personally more inclined to treasure it
and save it for special occasions
and maybe try to preserve it, keep it as new as possible?
Or are you so in love with a thing
that you just want to use it as much as possible right away?
And then depending on which answer you give,
I want to know what that answer might say
about a given person.
- I am a complete use it right away person.
- I knew it.
I think there are many ways in which you and I are alike
or alike-ish.
- Yes.
- And this is one where I suspected
that we were quite not alike.
- You are a saver?
- A saver is a very generous word.
A protector, a preserver, a consumption delayer.
- Yeah, I don't know whether this comes from growing up
in a family where resources were fairly limited
but also growing up in a family where both parents
were depression-era parents
and that creates a whole fear of scarcity.
But I also like things to be kept in good shape.
Like I want them to appear and feel fresh and new.
I think it's an enduring fear of original sin in a way.
- What?
You're gonna go back to Adam and Eve?
(laughing)
- Well, when you learn about original sin
as a young Catholic boy, which I was before
I became a Jewish man, literally we were taught
the reason we're here in church today
is because Adam ate the apple.
Which by the way, wasn't an apple.
Do we all know that?
- Oh, I didn't know that.
- No, there was no apple.
- Was that fake news?
- I would say it was fake news.
If you look at Genesis, here's a bit in English.
When the woman, that's Eve,
saw that the tree was good for eating
and a delight to the eyes
and that the tree was desirable as a source of wisdom.
She took of its fruit and ate.
She also gave some to her husband and he ate.
As for the type of fruit,
it's just described as fruit of the tree.
So these days in modern Hebrew,
the word for apple is tapua.
But in biblical times, tapua was just a word
for generic fruit.
And I'm pretty sure that apples were not native
to the land of Eden.
- Oh, so you're putting two and two together
and you're saying in conclusion,
probably not an apple.
- Well, I'm reading the people who put two and two together.
- Okay.
- But whatever the fruit was,
the idea is that had that original sin not been committed,
then we would have all been brought into the world
perfect and in paradise and so on and so on and so on.
So that's a weird concept to learn, I think, as a child,
which is to say that you are born with a mark.
You're kind of born broken.
And speaking of apple, the last time I bought an iPhone,
which was maybe three years ago,
I dropped it the day I bought it, cracked the screen.
- Oh, it's making me so sad.
- But you know, well, this is a whole other conversation,
but why would you design a device that is obviously
one of the most desirable devices in the world
and make it so easy to break out of the box
that you have to buy this aftermarket protector.
- Yeah, I know.
- It'd be like buying a car and saying,
put your seat belts in when you get home, okay?
In any case, I have learned to live with that crack
for a few years now.
And for me, it's a bit of an exercise
in trying to live with imperfect or broken things
because I know that is not my nature.
And I've been pretty successful, I have to say.
Okay, I have so much to unpack here,
but the first thing I want to unpack is,
why are we in the Garden of Eden?
Like what's the connection between Adam and Eve
and original sin and consuming?
- My thinking is that when you learn and embrace
as a child, the concept of original sin,
this notion that damage is inherent to the human condition
and that your purpose then is to correct that damage
or address it through penitents or good deeds, et cetera, et cetera.
It does give you the impression
that if only you could flip the script or go back in time
and take the thing that was perfect and not mess it up,
then you'd be better off.
- I see, yeah.
I think it's possible that if you grow up
and you think like don't screw things up that are perfect
and also maybe when in doubt don't consume,
maybe there's also that there.
- Oh yeah.
- That makes some sense.
- I love how kind you are, even in the deepest
of your skepticism.
Do you know who Moberg was by any chance?
- No.
- He was a professional baseball player,
super smart, he got a law degree at Columbia
in a couple years by doing his work during the off season
of baseball and then he became a spy for the US
during World War II for the USS, the precursor of the CIA.
Anyway, one of his obsessions was newspapers.
He read many papers every day in several languages,
often reading in a baseball dugout,
but if someone else opened any of those newspapers first
just to take a look, he couldn't read it.
It was spoiled to him.
- What?
It sounds like a little OCPD obsessive compulsive
personality disorder.
- What can I tell you?
I identify with Moberg in that regard
and you don't, I assume.
- What?
- No, not at all.
- There is this sort of spoiled versus unspoiled.
What about this?
What about plastic slip covers on furniture?
What's your position on that?
Well, having grown up with many, many relatives
and neighbors who like the whole house is laminated.
I mean, maybe that's why I don't like to preserve things.
I thought it was so dumb.
I was like, what?
In fact, a friend who shall remain nameless
but you know who you are.
I remember going to their house.
This is a contemporary of mine.
This isn't even like an auntie or an uncle
or an old neighbor down the street.
It's like a friend.
Everything is slip covered.
The remote control is wrapped in saran wrap
and I was like, really?
- Now does this person have any characteristics
that you would connect to that preservation appetite?
- I mean, there are Asians.
A lot of my relatives, I'm not saying that only Asians,
you know, saran wrap, there are remote controls.
Many, many cultures also have these practices.
- I can vouch for that, by the way.
- And maybe they're frugal.
Maybe there's sort of like you don't have a lot
and you really want to preserve it.
But have you ever sat on a couch in the summer
with your thighs, you know that suction sound
when you get up and your thighs are all like red
and splotchy 'cause you've been adhered
to the plastic slip covers?
I have to say, I don't think it's a good look.
- I remember the first time I sat on one
when I was little and I slid a little bit
and I thought it was awesome because you know,
mostly couches you just settle in
and this was like a little bit of a ride.
- Slip and slide.
But let me ask you look, this is not about me
and my weird protective preservationist collection tendencies.
What this is about is, well, first of all,
you are the consumer, you want to consume it immediately.
What do you and what does your field of psychology have to say
about this notion, anticipation of the consumption
of something and delaying the consumption of something?
- Well, as you know, Stephen,
there's a lot of research over the last say 60 years
on delay of gratification, interestingly though,
this research is all about delaying gratification
when the right choice, as it were,
is to delay gratification.
This plays out in the famous Marshmallow task
where four-year-old children are given the following choice.
Two Marshmallows later or one Marshmallow now.
In fact, this experiment requires that you ask the child
which they would really prefer
and they only keep going with the experiment
if the child says I would really prefer to have two later.
- Now pardon the interruption.
If you don't mind, I just have to ask you this.
The importance of the Marshmallow study or studies
is that a delayed gratification was shown to be correlated
at least with better outcomes in life
and the lesson that I have always taken away from that
is children who are able to delay gratification
for a bigger payout later will apply that same tendency
to a lot of things like education and savings
and taking care of your body,
being willing to invest in exercise.
Let's say to pay off for the better health later and so on.
And so if that finding is true,
you are what, an anomaly to some degree
because you have told us that you are the consumer
right away person.
Would you have eaten the single Marshmallow
or would you have waited for the two later?
- Well, that's exactly my point, Stephen.
In the Marshmallow task, it's super clear
that you really, really, really unambiguously want to delay.
And the question is,
How many seconds can this four year old wait?
So it's not one of those like,
oh, some people prefer to have their dessert after dinner
and some people prefer to have it before dinner.
It's different from that.
I do think though there's another concept
from psychological science called anticipatory utility.
- Ooh.
- It's actually more from economics.
- It makes me think of Bentham.
- Right.
- I mean, I think of Bentham when we think about utility
generally because utility is a great concept
and economists have their way of looking at it.
I think psychologists look at it a bit differently though, yes?
- You know, psychologists don't use the term utility
nearly as much, although the gap between psychology
and economics is getting smaller and smaller.
- Shrinking every day before our eyes.
- You know, half the time I hang out with economists
and half the time I hang out with psychologists.
I am not the cause of the shrinking of the gap.
I am just a symptom of the shrinking of the gap.
But utility, of course, in economics
is not super well defined really.
Roughly you could say it's happiness, right?
It's often kind of just defined as that,
which an individual agent or an individual
is trying to maximize and we can understand
a decision that an individual makes
as one which we assume under classical economic theory
to be maximizing their utility.
So minimizing their costs and maximizing their benefits.
Now, what anticipatory utility is
is a much newer concept because, like you said,
the idea of utility goes all the way back
to Bentham, if not earlier.
- Or to the Garden of Eden, perhaps.
I don't think it's in the Old Testament,
but maybe it was implied.
George Lowenstein is a behavioral economist
and he wrote this paper in the 80s
about anticipatory utility, the novel idea,
was that we don't only want to think about your utility
from what you're consuming at the moment,
but also the anticipation of consuming something
in the future can provide utility today.
It's like the future version of savoring.
It's like the vacation I haven't had yet,
which is gonna be amazing.
And then once I'm actually there with my family,
it's like, ooh, can't wait till the next vacation.
- And maybe it's terrible, but maybe it's just good.
But the point is that you can kind of get
a little bit of present utility
out of what you expect to happen in the future.
So you could say I'm not very good at anticipatory utility.
If I had to rack my brain for any time
in which I did experience anticipatory utility,
it wasn't even my own volition.
So in, I think it was fifth grade
on what the Woodquest Elementary School in Cherial, New Jersey.
And we had a spelling test every week
and to incentivize us, the prize was
that if you got a perfect score,
then you would get a slice of pizza at Vito's pizza.
And maybe it was like you had to get a month of perfect score,
whatever it was.
I remember walking up to my teacher's desk
and saying, hey, I'm caching in.
I want my Vito's pizza.
And I remember my teacher would say to me like each week,
not this week, next week.
- What the heck?
- So the whole year, and I was thinking like,
is this compound interest?
Do I get five pizza pies?
- Seriously.
- But it turns out that at the end of the year,
the weather is warm, we're just about to get out for summer.
This teacher made good and took us to Vito's pizza
and we got exactly one slice.
But I did remember thinking that it was a pretty good trick
because I had anticipatory utility
for the fall, the winter, and the spring.
- Okay, first of all, I don't think it's a good trick.
The average elementary school student
would have nifed the teacher.
- It would be suing.
- Yeah, absolutely.
(laughing)
- I wasn't very litigious or violent.
- Didn't Roland Fryer do work like this about 10,
12 years ago where they were trying to incentivize students
basically to do better with different kinds of payout,
some were maybe small amounts of cash.
- Cell phone minutes.
- Exactly.
And didn't they find that unless the accomplishment
and the reward were fairly closely tied in time
that most people just didn't improve at all?
- So this is researched by Roland Fryer and Woldoby.
They've done lots of experiments on trying to understand
whether and how incentives could improve academic performance.
And the finding of the study that you're referring to
is that you can incentivize as they put at the inputs,
but you can't incentivize the outputs.
In other words, say, for example, you want a kid
to do better in school.
If you say, "Hey, at the end of the year, if you get A's,
I'll give you $500," that ends up being not very effective.
But if you incentivize behaviors all along the way,
like today, if you read this book, I'll give you a dollar.
It's like, great.
Now, today, if you pay attention to class,
I'll give you another dollar
that is more effective, relatively.
The question is, is it that you can't incentivize
young people with delayed rewards?
This goes back to delayed gratification
and the reason, by the way,
delayed gratification is hard for everyone,
not just for your old, is that there is something
about a reward being removed in time
that kind of bleaches its power.
It's sort of like, "Oh, I get a piece of pizza today.
Yay. Oh, I get a piece of pizza in a week."
So that could be that you can't incentivize outputs
because they're delayed in time.
- It's so interesting because if you extend this discussion
into the political realm, this does make me think
about some policy questions.
I heard recently someone talking about the US,
especially the Federal Reserve efforts
to address inflation.
And the argument was everything that the macro economists
are able to do to address inflation,
that's a long-term solution.
And people are hurting in the short run
because, yes, it may be true that, let's say,
your primary goal is to drive down the price of gasoline
and groceries and maybe even housing by X percent.
And that's going to be hard to do in the short term.
You just start to say, well,
it's not going to do it in the short term.
So that's abandoned the long-term thinking.
And that, I think, is what we often do
in policy making in this country.
When you look at healthcare, education, economic stuff,
Washington, I feel, has gotten cynical to the point
where this hoarding versus using question
is unfortunately much more relevant than I wish it were.
- I think we can mine the delay of gratification,
research here for some useful prescriptive insights.
So in the marshmallow task, which we've already established
is not exactly the same thing as anticipatory utility
because you're just waiting for two things instead of one.
Nevertheless, I think if you ask the question,
who are the children who are able to delay gratification?
And what makes them different from the children
who are going to gobble one marshmallow right away?
And I want to say that there are debates
about this all the way up into right now and ongoing,
about whether the marshmallow task really measures
the ability to delay gratification
or is it just an index of socioeconomic status
or how much chaos is going on?
- Or marshmallow appetite, generally.
- No, they've actually ruled that out.
- Because everybody loves marshmallows?
- Well, no, the way you do this task actually
is that you give a selection of treats to kids
and so you have them pick their favorite treat.
- I see.
- And actually when I did this
'cause I worked with Walter Michelle
and I replicated this experiment.
Fun fact, marshmallows were not the most popular.
It was Oreos, but I digress.
The research that has been done over the last couple of decades
is that interestingly, the trick to delaying gratification
is to bring the gratification forward in time.
Say, Steven, I decide to eat an apple and go for a run
both things that I've done today.
You could say, well, are you doing it because in 20 years
it's gonna be slightly more likely
that you will be living a healthy and long life?
Like am I basically doing something
because of delay of gratification?
Or have I found ways to enjoy crispy apples
and even enjoy my run?
Have I brought gratification forward in time?
And the answer is that I think most people, including me,
and including those children actually
in the experiment that we were describing,
find ways to either have anticipatory utility
or for eating an exercise.
Sometimes it's like part of your identity
and that's immediately rewarding.
We might find ways to enjoy exercise
because we listen to a great podcast
or Zumba or something that you really like.
So I think that from a policy perspective,
we're not wrong to wanna think about policies
that are good for all of us in the long term future.
But if you want people to stay for retirement,
if you want people to eat healthy,
if you want embargoes to work,
they have to actually not only work
because of something that's gonna happen in the future.
We do need to bridge time
and all people, not just for your old,
need to experience some utility today
for them to really be motivated to do something.
Still to come on, no stupid questions.
Stephen and Angela break down the psychology of binge watching,
like all cycles where you get some utility
and then it's over, but you need your fix again.
You go and you watch the next episode of Game of Thrones.
Before we return to Stephen and Angela's conversation
about anticipatory utility and delay of gratification,
let's hear some of your thoughts on the topic.
We ask for your support.
listeners to send us voice memos about their experiences as users or
preservers. Here's what you said. Hi Steven and Angela this is Jimmy. While I've
meled a lot with age as a young man I was a hardcore preserver. Like to the
point where it got in my way. I think it's because I relish the anticipation so
much of something and feared being let down after enjoying it. So for example I
worked four hour shifts in a call center and we could take our 15-minute break
pretty much whenever we wanted. Well the idea of the break was so sweet to me
that I would push it back and push it back to the point where a lot of times I
just didn't even take it at all. But anyway I love NSQ and I listened to it now
the day it drops so I've grown. This is John from sunny Portland Oregon calling to
represent team one Marshmello now give me give me give me this story comes from
when I was in third grade at Catholic school and one of our more
sadistic teachers gave us blow pops one afternoon and announced that we had
head over to the chapel and we couldn't touch them we had to keep them at our
hip the entire time and it took me about 20 minutes to realize that if I
cramed down I could lick the lollipop and adhere to the letter of the law if not
the spirit of it. I guess my teacher wasn't so much for technicalities because
she took my lollipop right there front of everybody with maximum shame. Anyway my
whole life had definitely struggled with all sorts of things that require future
planning and things like that but I will say therapy and drugs and especially
going to school for psychology has been really insightful for how my brain works
anyway just a shout out for the intellectual root of self-knowledge thanks. I
think I'm the kind of person who devours things when I buy anything I want to
test it straight away and I think it comes from the fact that my grandma whenever
we get her something for her birthday or for Christmas she would always put it
at the end of her wardrobe and it always made me wonder why is she doing this
why is she putting this off and you know also thinking somewhere they're at
the back of my head that she doesn't have long life to live and she should be
using all these things and that also makes me realize that we can all die the
next day and why would be safe things for later if we can just use it and enjoy
it while we have them. That was respectively Jimmy LaPone, John Hawkins
Gordon and Veronica a damn check thanks to them and to everyone who sent us
their thoughts. Now back to Stephen and Angela's conversation about the
psychology of delaying consumption versus using things immediately. I think an
obvious step back to take here in this conversation is when we talk about
acquiring something and then using it or not using it the whole question of
course revolves around what the thing is and how much you need it and maybe even
how many of them there are I think about this with shoes like I don't know about
you I can only wear one pair of shoes at one time and I think most people right
fair assumption limited number of feet and yet I do know that most Americans own
a lot of shoes. I thought you were gonna say most women then I was gonna cancel
you. Here's a survey the average American man owns how many pairs would you
guess? Oh my gosh I used to ask this in my stats class because then I could show
them distributions. I think I'll say 11. Oh you are good 12. See this is because
I've collected data on this room like 10 stats classes over 10 years. Alright
then American woman. Women I'm gonna go with like 25 or something. That's
really good yeah from this one survey I'm not saying this is perfect science the
average American woman owns a whopping 27 pairs so anyway the purchase of a pair
of shoes we could put under the general category of material and materialism
right those are physical things that we acquire then we decide how and how much
we're going to use them. I believe that your late friend and colleague Mike
Cheek Semahai he distinguished between these two types of materialism one
that he called terminal materialism which is wanting something for its own
sake or maybe to make other people think that we're interesting or important
or something like that but then a totally different type what he called
instrumental materialism and that's the case when the object is a bridge to
another person or another feeling and when I read that I thought oh gosh yeah
that's my kind of materialism like I don't care so much about stuff except for
the stuff that I really need or need to use in a utilitarian fashion. It's not
an end in itself. Yeah and I have to say when it comes to gift giving if you
can give a gift that has that connection for someone so my wife Ellen she's
given me a couple of gifts that are just so good because they're thoughtful but
also what they do is as Cheek Semahai said they form a bridge to another
person or another feeling I'd spend a little time speaking with the artist
Ai Wei Wei. I love Ai Wei Wei's work. He's a really smart, thoughtful, deeply
variegated and interesting artist and human. She knew I came away from that
encounter just being really deeply interested in the way he thinks about the
world. He had done this one big project where he had porcelain makers in this
town in China that was known for making porcelain for many many many many
years. He commissioned them to make these little porcelain sunflower seeds
that look like real sunflower seeds and they must have made it might have been
in the millions at least in the many many many thousands and there was an
exhibit. I want to say it was at the Tate in London but it was basically this
massive sandbox full of these sunflower seeds that was meant to represent a
bunch of different things including the porcelain industry in China. So
anyway, Ellen went online. They were very very very hard to buy these little
seeds but there were some stray ones that got out somehow. What? I hope they
weren't stolen although I do know at the museum that people would routinely take
some and put them in their pocket. But I'd like to think that the ones that she
got hold of were legitimately produced and legitimately for sale. Not on the
black market. She bought me maybe 50 of them. What? And then she also got a little
Chinese made bowl that was found from maybe a hundred or 120 years ago in a
famous ish shipwreck. It was a ship that I want to say was called the tech
sing and so the gift was this little beautiful bowl with these beautiful little
sunflower seeds and it just sits on my desk and I have to tell you every time I
sit down at my desk I spend all this time in reverie just connecting to that
history and the feeling and the thoughtfulness of your wife. You know I
realize maybe one reason I brought this question to you today is because for
some strange reason it fascinates me not just the preserving of material
things but also collecting the instinct to collect. I've always been interested
in which is terminal materialism I think in the Cheek semi high classification
right having things for their own sake I've never understood people collecting
things. Are you a collector? Do you have more than a bowl of sunflower seeds on
your desk? There are not a lot of things that I truly collect now I did as a
kid I collected stamps as a kid quite aggressively but I sold my stamp
collection after my freshman year of college to buy Christmas presents for my
siblings. No. Honestly I've regretted it ever since. I want to know how much you
got for your stamp collection. $120. I mean this was a long time ago. How much did
you buy those stamps for? So here's the thing this is why I would argue it was
more instrumental materialism than terminal because you know I was the youngest
in a big family and we had a lot of just older people around family
friends and then my siblings and so on and somehow I became the end of this
funnel into which people would throw their stamps. I grew up in a very rural
area of upstate New York and there were people there especially older people
from all over there were neighbors from Hungary and Germany and people with ties
to Britain and whenever they would get stamps from people back in their home
countries they would deliver them to me and I should say therefore my stamp
collection was not extremely high quality because first of all most of my stamps
were not mint they were postmark and licked but yeah the impulse was so so so
strong and now I guess I mostly collect podcast episodes how about you oh my
gosh is there a word for the opposite of a hoarder I think that would be a
purger I would be a purger like I don't have anything I don't hold on to
books I'm not a collector I don't know if this is related to not feeling a lot
of anticipatory utility but I don't get a lot of pleasure out of stuff now what
about binging you mean like binging food or binging television shows both like
let's say you get a bounty what about did you do Halloween when you were
kid yeah of course I took a treated I would come back with my pillow case which
of course many children learn is a very sturdy container for Halloween candy
And then I pretty much would be through
the entire thing by end of November. I remember that my sister in particular was very good at saving.
We also got allowance from my parents and there was a 7/11 not too far from where we lived and so
we would get to spend our dollar at the 7/11 and my sister would think really hard about what
you wanted and typically would come away having bought nothing. She's going to become a doctor.
She did and I always spent my money. I was not a saver. This makes me even more suspicious of the
marshmallow theory because you're thinking I win my one marshmallow girl obviously.
Correct. You know I don't know that I would have been a two marshmallow girl. I can't say but I will
also say that maybe Stephen we can brand this as being mindful. Maybe you could just say wow
that Angela Duckworth she sure does live in the present. That is a really nice rebranding.
That's just marketing. Now what about a TV show? You discover a TV show you love. You watch the first
one or two episodes. You love love love it. There are six seasons. How long do those six seasons
last you? Well I'm not as extreme as some people who I think watch like an entire season in a night.
In fact for me I think the most I've ever watched of like Game of Thrones or the Marvelous Mrs.
Macyl was two episodes in a row. I kind of came late to the Game of Thrones cultural phenomenon and
I consumed it every night only one but every night so I guess that's a kind of binging like a kind
of measured binging. Although compared to the average let's say Netflix binger I think you're on
the low scale. I'm looking at a piece from John Koblin in the New York Times in 2016. He writes about
an analysis of how Netflix customers are binging and what types of shows are binged faster.
It turns out that the genres that are most often really binge and I mean really fast.
This would be where a user would finish a season of a show in about four days and watch
about two and a half hours each day. Those genres were horror thrillers and sci-fi. I think that
makes sense especially horror and thrillers because why do you say well suspense you want to know
what happens next. That's an interesting argument. You could argue that binge watching is the
antithesis of anticipatory utility right you're not husbanding your consumption for later you're just
going for it and you can see on one hand that you're squandering anticipatory utility but the reason
I think people binge watch things is first of all suspense and second of all that Netflix serves you
up the next thing without you even moving a muscle and then finally because like all cycles where
you kind of get some utility or some enjoyment and then it's over. This is actually also what perhaps
leads to addiction. You need your fix again. You go and you watch the next episode of Game of Thrones
and I do think that the powers that be that decided to release seasons not once a week like they
were when we were growing up. You didn't have to regulate your own consumption because you would
watch it over eight weeks with the rest of America. Yeah. I do think they're capitalizing on this
human desire to just keep upping the fix. If you want to be depressed about our ability to succumb
to that I think of a book from maybe 30 years ago by Neil Postman called amusing ourselves to death
which wasn't about binge watching because it didn't exist but it was about an engagement with
media or entertainment but the point is if watching TV is not the most intellectually and
physiologically and socially stimulating thing that one can do which we could probably agree on
and if it becomes easier and easier and easier to do more of this thing then that's probably
not so good but it may also be that we're in the early days and people kind of feel a reaction to
it or against it and start to adapt. Well I'll say this. I'm a little worried about these statistics
about the number of hours that your typical American is spending passively consuming quote-unquote
media on screens. It could be TikTok videos. It could be social media. I do think it's like that
philosophy problem like what would happen if people were plugged into pleasure machines. It's one
of those things that people thought about before there really were pleasure machines that you could
plug yourself into and when I flip through you know there's a TV show on about home improvement. There's
another one on where you can roast your own chicken and then you could watch somebody taking an
adventure in Bora Bora also just how I carry as it is. Like most people who watch those shows are
not going to improve their own house. They're not going to make their own roast chicken. They're
certainly not going to go to Bora Bora. So I don't want to sound reactionary but I kind of feel like
oh my god spending hours and hours and hours a day watching other people live life. That's not
so great. Okay. Tangent roasting chicken. Can I tell you what I did this week for the first time
ever? Yeah of course I want to know. I'm very interested in roast chickens. I discovered after
living in our current apartment for about six years that the oven that we own came with a rotisserie
attachment that rotates the chicken inside like at the supermarket. Oh yeah. Wait what?
It is a contraption that comes in pieces and that's why I never noticed it. I was cleaning out
a drawer and I found all these it looks like a torture machine that's unassembled which is essentially
what it is for the chicken at least. And how did it work? Was it amazing? I have to say the
preparation and cleanup is not worth it. It's definitely not worth it other than for kicks but it
was a lot of kicks. Well hopefully you didn't have too much anticipatory disutility. I did not
nor am I hoarding chickens to do this for what a relief. Although you know what I take it back.
I did buy two more chickens put them in the freezer so the next time that the urge to rotisserie
strikes I'm ready to go. Basically instead of having one chicken today you're having two chickens
tomorrow well done Stephen. I'm very proud of you. Coming up after the break a fact check of today's
conversation. And now here's a fact check of today's conversation. In the first half of the show
Stephen says that Tapua the modern Hebrew word for apple was just a generic term for fruit
in biblical times. This is true however the word doesn't appear anywhere in Genesis.
Instead the Hebrew term paris another term for fruit is used. Still it's not clear what exactly
the word refers to. Apples would not have been available in the Garden of Eden. Leaving archaeologists
and biblical scholars believe that the gardens description in Genesis reflects a location in
southern Mesopotamia. Now Iraq and the very first apple can be traced back to Kazakhstan which is
more than a thousand miles away. Later Stephen shares that his wife Ellen gave him a collection
of porcelain sunflower seeds designed by the artist and political activist Iwayway. He says that
the original installation included thousands possibly millions of seeds. In fact in 2010 100
million seeds were piled in the turbine hall of the Tate modern in London. Initially visitors were
able to play in the seed pit and certainly pocketed pieces of porcelain. However it was soon discovered
that interacting with the seeds created a dust that could be dangerous to inhale and the installation
was roped off. After the exhibit ended many of the seeds were sold at a Sotheby's auction
and it still appears possible to purchase them if you're up for the challenge of sorting the
originals from the replicas. Finally Angela describes the quote philosophical problem of being
plugged into a pleasure machine. There are several canonical references that fit this description
but Angela was likely thinking of the thought experiment described by American philosopher Robert
Nozik and his 1974 book Anarchy, State and Utopia. In the book humans have the choice to experience
reality as it exists or to live forever in a pleasant simulation. Nozik posited that most people
would choose not to plug into the pleasure machine. He died in 2002. Five years before Netflix began
its streaming services. That's it for the fact check. No Stupid Questions is part of the
Freakonomics Radio Network. All our shows are produced by Renbud Radio. No Stupid Questions is
produced by me, Rebecca Lee Douglas. This show was mixed by Eleanor Osborne. Our theme song is
and she was by talking heads. Special thanks to David Byrne and Horner Chappell Music.
To learn more or to read episode transcripts visit Freakonomics.com/NSQ. Thanks for listening.
I'm really into Black Trilinex that are very thin material. It's sort of my inner Steve Jobs
or something. Or outer Steve Jobs even. The Freakonomics Radio Network, the hidden side of everything.
Podcast Summary
Key Points:
The conversation explores the psychological difference between individuals who delay consumption (savers) and those who consume immediately (devourers), linking this to concepts like original sin, anticipation, and self-control.
Research on the Marshmallow Task shows that delayed gratification is correlated with better life outcomes, yet the speaker challenges this by noting their own immediate consumption tendencies, suggesting that anticipatory utility—enjoying the anticipation of future consumption—may be more influential than strict delay.
The discussion introduces the idea that both saving and consuming are shaped by cultural, personal, and psychological factors, including fear of scarcity, identity, and emotional connection, with examples ranging from preserving objects to binge-watching TV shows.
Summary:
The episode explores the psychology of consumption, contrasting the "saver" who delays use to preserve value with the "devourer" who consumes immediately. Angela Duckworth and Steven Dubner examine the Marshmallow Task, a classic study linking delayed gratification to long-term success, but question its validity by highlighting personal and cultural variations in consumption behavior. They introduce the concept of anticipatory utility—the pleasure derived from expecting future rewards—showing that people often gain present satisfaction from future experiences, like a promised pizza or a holiday vacation.
The discussion expands to cultural practices, such as preserving items or using plastic slip covers, and touches on materialism, distinguishing between terminal (for status) and instrumental (for function) forms. Personal anecdotes illustrate how early experiences with scarcity or rewards shape lifelong behaviors. The conversation also addresses binge-watching as a modern form of immediate consumption, driven by suspense and media design, and raises concerns about passive media use and its societal impacts.
Ultimately, the episode argues that human behavior is shaped not just by willpower, but by anticipation, emotional connection, and cultural context, suggesting that effective policy and personal habits must bridge time and offer present rewards to motivate future action.
FAQs
A saver delays consumption, preserving items to keep them in good condition and often anticipating future enjoyment. A devourer uses things immediately, seeking immediate gratification and often wanting to use items as soon as possible.
The Marshmallow Task tests a child's ability to delay immediate gratification for a larger reward later. Research shows such delay is linked to better long-term outcomes in education, health, and financial decisions.
Anticipatory utility refers to the pleasure derived from expecting future enjoyment. People may feel motivated to save or delay consumption because they anticipate the value of future experiences or possessions.
There is debate about whether it truly measures delayed gratification or reflects socioeconomic status or environmental stress. Some research suggests it may not be a pure measure of self-control.
This resistance may stem from a fear of imperfection or loss, often tied to beliefs about original sin or scarcity, especially in cultures that emphasize preservation and the importance of maintaining things in good condition.
Cultural practices, such as wrapping remote controls or storing gifts, may reflect values around frugality, tradition, or the belief that items should be preserved due to limited resources or long-term value.
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