Dhar Mann: Not Where You Want to Be Yet? (Follow THIS 5-Step Framework to Stop Overthinking and Finally Take Action)

Failure is not the opposite of success that is actually a part of success. You didn't go to business school, you didn't have a business you were inheriting and you didn't have someone say, "Daw, here's a million dollars going to start a business. Where did you learn business skills?" There's a five-step process that if you follow, I promise you, you will be successful. Hey, everyone. Welcome back to On Purpose, the place you come to become happier, healthier and most healed. Today's guest is one of my dearest friends. Someone's I've known for quite a few years now, and I can't believe this is his first time on the podcast. "Daw Man" is one of the most watched digital storytellers in the world, reaching billions with videos that turn simple stories into powerful life lessons. "Daw" has achieved so much success in his career. He's been named as one of the biggest creators by Forbes. Please welcome to the show, my dear friend, an insane creator, "Daw Man." "Daw, it is great to have you." It's such an honor, Jay. I really appreciate it. It's been a long time coming and I'm so glad that it's happening now because we've gotten what, seven, eight years of building this amazing friendship together. One of the things I knew when I started my career was that I never wanted to be lonely on the journey and I feel like there are certain people and we have a lot of mutual friends that we've all connected with that we're all in the industry. We all want to see each other win. We all want to support each other. We want to give each other advice and guidance and give each other insights where and when we can and really grateful to you for as a friend as well is that watching your success which we will dive into today, watching your story unfold and the incredible businesses you've built will get into today. "Daw, I want to start off with a question because I know a little bit about you. You've told me your story and I want to dive into it for the audience. Tell me about a childhood memory that you have that defines who you are today." You know what's interesting is that as I think back upon my childhood, I actually can't remember a lot of it. As I look back now as an adult, I realized that's because I created this emotional detachment because of all the struggles and pain that I went through as a kid. It was a tough childhood. I grew up around constant yelling and arguing and violence that I try to block a lot of it out and it's hard because as a child, so much of your perspective in life is shaped by your parents. As a child, you think that whatever your parents tell you is the truth, is how you're supposed to see the world. And then it's not until you get older that can you actually start to realize that my parents are also flawed human beings, that they don't always know what's right and what's wrong. My parents had just come from India to America and they came with six dollars in their pocket. My dad didn't even get finished like a equivalent of a high school education, so he was just trying to figure everything out in life in America in this world where they didn't even speak English and they made a lot of mistakes in the process. And as the toughest thing is a child when especially when you grow up thinking that your parents are your hero, to have to now all of a sudden start to see all of the mistakes that they made and took a long time for me to have to try to unlearn some of the things that I was taught and also to try to heal from them. But at the same time, I am so grateful for the tough childhood that I had because now I have the opportunity as a father to show up for my daughters in a way to be the parent that I never had as a child. And that means so much to me because my goal as a parent is not to try to be perfect. There's no such thing as a perfect parent, but my goal is to give them so much love and support that my daughters don't have to spend their adult life trying to overcome the traumas that they received as children. But you know, I'm just how to place my life where I believe that everything that happens is for a reason and I try to see the positive from it. It's super powerful to hear that to think about how you're parenting differently because of how you are parented. And I know that when you say that we actually share a lot and we've had dinners where we've talked about this that we share a lot of history and how we were raised and what we came up through. And of course, both of us are Indian, although you grew up in the States and I grew up in London, I've always joked that I had three options growing up, which was to be a doctor, a lawyer or a failure. What did you think you were going to be? Or what did you expect from yourself when you were growing up as a young man? When I was growing up, I just wanted to be accepted. I just wanted to fit in. I just wanted to find a community. So when I was eight years old, I actually had a turbine. And as you can imagine, as being like the only Indian at my elementary school wearing a turbine, I was often made fun of. I was bullied. It wasn't in like today's environment where there's a lot more awareness. I'm not saying that doesn't happen today, but it was a really hard time. And so I grew up just feeling like I never fit into the American community. But at the same time, if you're Indian and you follow the Sikh faith or any sort of religion, you know that there's different aspects or there's different levels of people that follow the faith. And so the time that I would be in an American school, I never felt like I quite fit in. But also the opposite happened when I would go to our temple on Sundays because I may not be as religious. So I didn't wear a certain amount of garments or because I didn't pray as many times in a day. I also felt like I wasn't good enough for that community. So for a long time, my life, I just felt like I was too Indian for the Americans and I was too American for the Indians. So I fell in some place in the middle. I remember spending a lot of high school just trying to find people that I could have lunch with every day. That was my biggest anxiety is I didn't want to have lunch alone. And my school was very racially segregated. So you know, everyone from each culture kind of ate at their own table. And I just found myself as this outcast. And so there were a lot of days that I would eat lunch inside of the bathroom because I didn't want anyone to know that I had no one to sit with. And as I got to my junior and senior years, I actually would start having lunch with my teachers because I connected with them more. I for a long time chased that feeling of belonging and feeling of community that I never quite got. And again, just kind of looking back as to how I look back in my life and realize that everything happens for a reason. Now today, because I was seeking to build that community and didn't have one, I was able to build one of the largest communities in the world of other people that also felt like they didn't really belong at some time in their life. Yeah, it's incredible how the stories you tell now are so wired by the messaging of what you experienced. Even if it may not be just the South Asian American story, you're appealing to so many young people around the world who are feeling other, who are feeling like they don't belong, who are feeling like they're bullied, who are feeling like they don't connect, they don't know where they fit in. And it really is this incredible pain to purpose story, which sounds cliche. But when you actually hear your story back, you're like, oh, wow, no, that's true. Like you're literally telling stories that are helping people who are going through what you were going through all those years ago. When was the first time you actually felt in your whole life that you did belong? I wonder if you even feel that now. Very recently, I have started to feel like I belong. You know, there's different aspects of belonging, right? First is sort of on the professional side of things as a creator, as an entrepreneur, and being successful, and are very grateful to have received a certain level of validation that has come from my consistency in doing things that have made me feel like, okay, I belong. As much as I could try to convince myself of that before, I would never have been able to until I reached a certain level of success objectively. And I think that's important for anyone that's like struggling with self-confidence. What I would say is the repetition and the consistency and eventually the success follows. That's when you start to build that self-confidence, and that continues to propel as you go further into what you do, right? Like today, you have interviewed the biggest guest. So whoever, I don't even know which is the biggest celebrity that you've not interviewed, maybe Beyonce, the rock. I don't know if you've interviewed these guests yet. I'm sure they're coming. You would not be nervous about that because you've already put in all these repetitions, right? And have interviewed all these other guests and built that self-confidence in yourself. And so I would say professionally, I have felt more recently like I've belonged because of the practice and the effort. And that all comes from all the failures of like trying to figure it out. But I would say the other part of belonging and the more important one that I realize now, as I get into my 40s and my perspective has changed, especially as a father, is just realizing that you actually don't have to belong. You know, we're actually born to stand out. And the people that really support you and love you, they're going to be their new matter what. And so what I always remember is if I have nobody else in this world, I have my daughters. And as long as I have a tight relationship with them, and I'm showing up to be the father that I want to be, I'll always feel like I belong. Yeah. So that's a great answer. What was the first business you ever started? Oh my God. And not even like a, not even, it may not even be an official business. I mean, like, what was your first hustle? Because I think about it like I used to buy jackets of the street wear brands from outside of England and then seldom to people in England. And so I'd order like Averix jackets and shock jackets. These were brands that I remember people in my area loved having. And I'd always find them early and then seldom. And I was doing this when I was like 15 years old at school. And that was like my first kind of entrepreneurial venture. I was obviously I was delivering paper papers before that. What was your first job? What was your first? Well, you had a lot more foresight than I did. Mine wasn't as calculated. I probably started my first business venture, quote unquote, when I was in fifth grade, 10 years old. And I would just set up little stands where I would sell baseball cards. So, you know, I'd make like a couple blocks. I've done everything from like selling lemonade to selling. I don't know if you remember when the CD burners came out? Yeah. And it was really popular to be able to now have custom soundtracks on CDs. So I was the guy because a lot of people couldn't afford CD burners. So I was the guy that for 10 bucks, you could say like what your favorite songs were. I put them on a CD and I'd even learn how to like print custom artwork. And I'd put it like on the sleeve so you can have this like really cool jewel case. And then as I got older, you know, in college, I would say like my first real business was I was trying to find a place to live. And at that time, this is pre craigslist. This is pre, you know, all the tools that exist today online. And so the only way to find places to live was like you'd have to go to the local bulletin boards. And it was really hard because bulletin boards were messy. Your flyers would get taken down like a lot of times. They just weren't maintained properly. So at a certain point, I found a two bedroom apartment and I needed a roommate. I didn't know anyone that wanted a, that was looking for an apartment. So I decided that I was going to put flyers all around these bulletin boards. I woke up super early. There was probably like 30, 40 bulletin boards all around campus. I posted these flyers. And then I went home, showered, came back like later in the day as a student. And I realized half my flyers were like torn down. Then we're just like they fell off the bulletin board. I was like, man, this is a real struggle trying to be able to reach people. So I started this business called Davis Marketing Services, where basically I would help businesses that were trying to reach students post flyers on bulletin boards. And that continued to evolve. I set up like a sales team that was commissioned only. I worked with a local sorority that would do my distribution that would go and like post all the flyers. I hired a graphic designer that would create really cool art. And I started getting clients like apartment buildings that would say, Hey, help us fill our housing. And I started making money that way. You know, I probably had like a five person team by the time I was like 19 years old or so, which was cool. And then after that, I got into real estate. And I started what now is sort of known as like a boiler room or like a call center. I probably at the peak of it had like 40 students working for me where they would just call people and ask if they're interested in refinancing their home or selling their home. I became a real estate broker pretty early on. And so that was like at the peak right before the 2008 real estate crash. I got the front page of like our student newspaper highlighting like the business that I built. We got to three offices. And yeah, it was pretty cool. I even bought like a Lamborghini when I was 21 years old. I bought two houses as investment properties. The hard part about that is life is going to give you certain levels of validation, even if you're on the wrong path, right? Even if I'm doing things for the wrong intentions, success could still blind you because you're receiving a certain level of validation. Maybe you're receiving a certain amount of money or people that are around you, whether they're good influences or not or saying, Hey, great job. And they're all sort of benefiting from like what is happening anyway. But ultimately, if you do things for the wrong reasons, it's never going to work out. And I had to learn that the hard way multiple times in my life. So I spent a lot of my life in my late teens early 20s, just misdirected, trying to chase money over meaning. And that led me to a lot of bad short term decisions that ultimately I had to come later in life to realize weren't the right way of doing things. And that's why I'm such a believer in second chances in self growth. That's why I started my whole studio to say that you can make mistakes, you can get everything wrong in life, hit rock bottom and completely change your life and become someone entirely new. That's what I did with my life. And that's what I try to inspire others in knowing that they can also do the same. You didn't go to business school. You didn't have a business you inheriting from your family. And you didn't have someone say, Oh, here's a million dollars going start a business. Where did you learn business skills? I was always just really motivated with a lot of big dreams. And I was never scared to try and fail. Because what I realized is I was working retail like in my late 10 years, like my very first shop was at Gap. And then I worked at Macy's for a little bit. And when I was thinking about starting my own business, I just realized like, Hey, okay, what if it doesn't work out? What if you fail? Okay. Then that means you just go on and get a job just like everybody else, trial by failure, right? How did you become a great public speaker? It kind of goes back to our conversation that you had to probably mess up a lot of times on stage to be able to have the confidence that you have, right? How does anyone become a great athlete? You miss a lot of shots before you actually score. The hard part about business is let's say in baseball, you hit one out of three balls and get on base. You're an all-star player. But in business, right? It feels like so much pressure if you lose or your business fails or your idea doesn't work out because we're worried about everybody's judgment on us. We're worrying about failing in public. But the thing is, is even if you fail nine times in a row and you succeed that 10th time, the thing that people are going to remember you for is that 10th time that you actually succeeded. What would you say to someone who says, "I'm scared. I'm going to put out a video that's cringe. I'm scared that I'm not going to have any customers for my business. I'm scared that no one's going to buy my product. I'm scared I'm going to fail." When I think back about putting out my first video, I had those same thoughts of self-doubt. Keep in mind, I started putting out content in my 30s. A lot of times people that are a little bit older might think, "Oh, I missed my window because I see a lot of creators that are teens or in their early 20s. I didn't start my journey until my mid-30s." When I was recording my very first video, I was stuck feeling that level of paralysis where, "Hey, what are people going to think? What if people laugh at me? What if no one watches the videos?" What got me over that hurdle was remembering that even if one person watched my videos and it made a difference, a positive impact in their life, then that's a reason for me to keep going. I put out that video for that one person. It was also a good thing. I had that realization because there's probably only that one person watching my videos in the beginning and it was my mother-in-law, like Laura's mom was so good at liking and sharing my videos to all of her network. For a long time, I wasn't getting any views. Then I kept at it. I kept switching formats. My whole content was about not giving up after failure because I was somebody who just found myself having failed so many times in my life that I wanted inspired people that even if you have failed, you can keep going. As my content wasn't taken off the way that I wanted to, as it was failing, I wanted to give up myself, but because my messaging was to not give up, I had to keep going. That inadvertently became my own motivation. I kept trying new formats, news types of stories. Eventually, I landed on asking friends and family members to be actors and videos. Everything was shot in my small little studio apartment on iPhones. One of the very first videos that ended up going viral was a video that honored housewives because I realized that housewives, especially at that time, there was not a lot of content that made it obvious as to how hard it is to be a stay at home mom. I created the storyline about a mom who has this to-do list and she wakes up in the morning. She has to get her kid ready. She has to get herself ready. She makes lunch. She takes her kid to school. She comes back. She cleans the entire place. She's doing all this work. And then she's making her husband's favorite lunch for when he comes back. And right before he comes home, the child makes a complete mess out of the house once again. So the husband comes home and he looks around and he's clearly upset. And the wife goes like, what's wrong, honey? Do you not like it? I made your favorite dish. And he goes, I like it. But what did you do all day? Were you just sitting around doing nothing? And you could tell she was completely heartbroken by that response. And she walks off in tears. And so the husband is upset. And you know, feels like his wife doesn't appreciate him because of his hard work and he's the only one doing hard work. He goes and he finds the notebook of her to-do list and sees all the different things that she had to do that day. At the very end, it was to make dinner for the person that I love. And he instantly felt this guilt realizing how much she actually did, but he didn't see it. And what was so special about that video for me was the very first one to ever go viral. But what was so special was not just the amount of views. Yes, that video went on to get 250 million views. But what was more important to me were the comments. There were so many women that said, "This video helped me feel seen. This video helped me feel like being a housewife or a stay at home mom is appreciated." And on the flip of it, there were so many husbands in the comments saying, "Wow, I decided to bring my wife flowers today to let her know how much she's appreciated. I'm gonna start to tell her how much I love her and I see the hard work that she's doing." So I started seeing the actual change that happened in the world. So what I would say is if you are looking to create content, if you are looking to start a business, if you're looking to do anything that is worthwhile, start with your why, start with your purpose. And if your purpose is to try to help people, which I hope it is, as you and I can both relate to, no one wants to start something, make the world a worse place, right? We all want to make the world a better place because of what we have contributed to it. Then just remember, even if one person is able to be better off because of what you have done, then it's worthwhile pursuing. My very first comment on a video, do you know what it was? It was one of my quote-unquote friends that said, "Who do you think you are, Tony Robbins?" And that hurt so bad because I was like, "Oh my gosh, who do I think I am?" But then I also realized that that video was not for him. That's such a great story, man. I love the reframe of putting yourself out there, being cringy, being awkward, being uncomfortable because it may help one person. I loved that reframe because one of my friends recently started making food content. And she was telling me, she was like, "Oh gosh, any time I put out a video, I just feel so awkward and cringy." But the thing that keeps her going is someone who messages her and says, "I made your recipe for my daughter tonight and she loved it." Or like, "I made this for my husband tonight or my wife tonight and they loved it." That is what keeps us going. And I think when you get lost in the views and the numbers and the digits, you lose that love. And I think that happens even in the astronomical numbers. We've both experienced insane numbers. And if you don't look at the comments with those insane numbers, you stop being fulfilled because the numbers don't last for that long, like they can eventually get you can get used to them as well. But it's that comment. It's that DM that makes all the difference. If people start making content like that, now talk to me about what makes the shift where like, "Okay, you were putting it out. It was making one person happy, your mother-in-law." And that video you just told me about was your personal story with Laura, where you were ungrateful to her, right? That's what it was. I'll get the last door later to do list. All these things. This was at a time where she was not a mom yet. But talk to me about the difference between I'm making videos. It's making one person happy. I'm doing it for the right reason. I'm doing it for a mission. But hey, I need to get better at this. Like I need to understand how to connect with more people because if I'm going to make this my livelihood and actually have a team, I know you have a huge team, you have incredible studios now, like what it's grown to is a real machine. And I think this is something I want to make people aware of that you can do what you love. But if you want it to last and you want it to sustain and you want it to grow, it is going to have to become more effective, organized and machine-like to some degree. Talk to me about how you tested and what you did as a business person in order to go from I want to make a difference in the world. One person is happy, but actually we need to reach more people if I'm going to make this real. There's a five-step process that anyone who's looking to be a successful creator or even to own a business or be an entrepreneur that if you follow this five-step process, I promise you you will be successful. To make it on brand, right, I came up with an acronym as to what this five-step process is. So the five-step process is called heart, H-E-A-R-T. Step one is H. Honor your story. You can easily follow trends, but instead tell your truth. We were talking about this earlier that there are so many people that want to be creators out there. There are so many businesses out there. It could feel overwhelming. If you have a goal right now, that's probably in the back of your mind. There's already so many people. How am I going to stand out? But there is only one you. There is only one person that has lived the life that you have lived and is able to tell your story. So start by honoring your story and I'll tell you a quick example. There is this friend that I have. She's from Columbia and she has a stick accent. She's always wanted to be in media. And so when she came to America, she was working as a news broadcaster. But she would be given a hard time by the producer because the producer would say, you're not pronouncing certain words right. That's not how it's said and would constantly make her feel insecure and criticize her because of her accent. Eventually she got fired from that job because of her accent. So she decided instead of giving up on her dream of becoming a content creator that she wasn't going to let any producer control her destiny. So she decides to start a YouTube channel. And naturally she just got fired from her job. She's insecure about her accent. She's trying to sound more American, right? Because of that. But she's putting out videos and she's speaking in her authentic voice, creating whatever the type of content that she was creating. And ironically, the reason that her content succeeded is because of her accent. There were so many people that also had an accent that looked at that and said, I can relate to this person because they sound like me. So take the thing that makes you unique and make that your superpower. Let's talk about that one for a second because I really do like that one. And I think that's why I've noticed, especially in short form content, the incredible rise in people just sitting in their car. It's so intimate in person when you're showing someone's life. And I've heard people just ramble. Like, sometimes someone just rambling like, I think there's a lot to be said for people are like, I'm not a good public speaker. I'm not well spoken. Some of my favorite videos are just wanting someone vent in the car because it just feels so real. And I feel like I'm in the car with you. And I'm feel like I'm your friend. And then there are some people who are more polished, who are more clean about what they want to say. I'm more clear about what they want to say. And I think I love the part of honoring your story and who you are and where you come from because that's what you have anyway. Like you can't like she couldn't change her accent. This person can't change where they live or what they're doing. You are going to have to put yourself out there. And I love the idea of just being really clear about not thinking you have to be more or less polished, more or less professional. Some people I love because they're not professional in how they put out videos at all. Yeah. And there are some people I love because they're so professional. And then there's some people who I love because they're really fashionable. And there are some people I love because they don't care. And it's like that is what's so fascinating about the point you're making is that we don't all follow one type of person. You might follow someone who's just always put together. And then you love following someone who's always a mess. It's not like this. It's not like there's one person in the world that everyone thinks we should all follow and that we don't want to follow other people who do it differently. It's the hardest thing in the world to actually believe this and take a chance on this. But the things that you are most insecure about are actually what makes you the most relatable and makes you the easiest to connect with others. Your greatest struggle is actually your greatest superpower. And I'll give another example because we both have a mutual a friend, Jamie Kurnlema, the founder of Iq. cosmetics. She started her career also in media and she was always ashamed or made to feel bad about herself because of different skin issues that she had. She had rosacea and she can never find a product in the marketplace that actually worked for her. So eventually she decided to create her own product. She turned her biggest struggle into her biggest superpower and eventually sold her brand to Lori Alfer $1 billion. So think about those areas in your life that you feel you're actually trying to hide from and those actually might be the things that take you to success and grow you into having the biggest audience of people that are experiencing something very similar to what you're going through. The second step is E earn your audience's trust. It's easy to get somebody to watch a video one time. But if you're going to build a sustainable career as a creator, you have to get them to keep coming back. And how are they going to keep coming back is if they trust you. And the only way to get your audience to trust you is if you know who your audience is. What are they like? What do they feel? What drives them emotionally? What do they connect with? What are things that they're struggling? If you help your audience become seen, they'll want to come back and watch your videos over and over again. So the number one comment that I get with our stories because we tell stories that have very diverse characters. This was in a time where you know, Hollywood traditionally has been mainly white. And when I started creating content, I created content with people in the videos that look just like me. I mean, I'm Indian. My wife is Hispanic. Our team is very diverse. So those are the types of people that we put in our videos. And it represented all types of people. And all the storylines from the beginning came from my own life experience of failure. And because other people could relate to what I had been through or experienced similar types of hardships, they said, I see myself in your content. And that's what was able to connect with them. And so similarly, we were just talking about this actually before we started the podcast. You have so many people that want to come on your podcast. And sure, maybe you know it's going to get a lot of views because they might be a controversial person. And as we know in today's environment, if you say things that are controversial, you'll probably get a lot of views. But you made the decision that your platform, your brand, your mission stands for something. It's who you are. So you have made certain decisions to not platform someone that might have gotten you a lot of short term success, but because you believe in your long term success and more importantly, because you wouldn't ever want to disappoint your audience. So everything you do, you need to think about earning your audience's trust. If you want to build a sustainable career as a creator, what do people do when they feel like everyone's watching and then now no one's watching and everyone's watching and no one's watching like you almost feel like you're trying to earn your audience's trust. You thought they'd be interested in this, but now they're not and you're feeling disheartened by the fact that God, the last video got like a million views. This video got like 10,000 views the next video. Oh, let's not even talk about that astronomical. My first video got a thousand likes. I felt really good. My second video got a hundred likes. What do you do when you feel like it's flip flopping? What are you doing wrong? What are you not understanding? I think when it comes to pivoting, right? In business, in life, there's going to be a lot of times where something is working and it no longer is. So how do you know when is the right time to actually switch your strategy? Because what is the common advice? Don't give up. Keep going. Guess what? I peddle this advice too, but there is a point in time where you might want to go do something else. And there's three reasons I would say that you ever want to pivot. Number one is when your inner goals no longer align with the outer outcome. And what I mean by that is your purpose is no longer aligned with what you're doing on a daily basis. And a lot of times we might feel that when you're trying to become successful and it's not working, that's when you probably need to pivot. I know just as many people that are actually very successful at something, but they're successful at doing something that no longer serves their mission or fulfills their why. And that's the hardest thing in the world to take something that is already successful and decide that I'm no longer going to do this because it no longer aligns with who I am. But if you don't make that decision, it's always going to end badly. So if you're ever feeling like you no longer are aligned with your purpose, that's the first reason to shift. The second reason is when the market has changed or the audience has changed. We keep wanting to put out the same thing because it's worked one time or it's worked for many years. But at certain points in time, trends change, the algorithm changes, desires, public interest, whatever it is changes. And so we have to be able to face the hard truths of reality. And those were often get you to try new things. There's this great book called Who Move My Cheese? Yeah, yeah. And it's basically about mice trying to go to the same place that they've always found cheese. And then as an experiment, that cheese gets moved to a new location. There's a certain group of mice that keep going back to that same place that that cheese was not found. And they keep going again and again and they never give up. And then there's another group that after a couple of times where they realize that cheese was in there, they actually go a different path and start looking at different areas. The ones that were able to move on the quickest were actually the mice that survived the longest. So if the cheese in your industry has been moved, you have to be able to see that. The third thing I would say is if you are not pivoting, is it because you are worried and not facing the truth about reality because it is scary. It is so scary when something has worked for so long and the idea to now all of a sudden have to do something new that you've never done before. But the longer you stay stuck in that place, the longer it's going to take for you to find that new way of success. So just ask yourself, are you not pivoting because you think the data is wrong? Or is it because you're in denial? And if you're in denial, then you have to face that hard truth, that it's time to make a change. And I will say, there's always greatness on the other side of that mountain. I know it sounds scary. Anyone listening to this right now, you are at a place in your life right now that if you look back five years ago, you're probably at a better place. And that's because you embrace certain hard changes that might have felt scary at first, but you made those decisions to get to where you are today. So don't doubt your ability to overcome whatever new environments and changes that are going to be there for whatever this new chapter of your in your life is going to bring. By the way, thank you for being so systematic. This is why I love duh because duh has a system and a methodology for everything. And those three points helps so much. And one of the ways I practically applied that in my company from day one was what I call the 70 30 rule, which was that 70% of our content would always be what we know works. And 30% would always be trial and error. And so we were okay if 30% of our posts absolutely tanked and didn't work because the one that did work would become the next phase of the 70%. And we've seen that time and time and time again, you will see us trialing new formats and trialing new types of content all the time, but that's 30% of our output because that 30% will become the future 70%. The mistake we make is you do 100% of what works. And when it ends, you don't know what's going to work. And now you have to go 100% in trial. And then you'll have 90% failure. And that gets really, really scary. And so these points that you just shared are huge. And that's been one of the ways that we've implemented it. I even saw in the early days like I saw a lot of my peers in the space when I started, which was actually just 10 years ago, 2016, Jan, this year, I saw a lot of my peers become one platform people. And I saw a lot of people become like a YouTuber at that time. I was a Facebooker through and through like that's where I made content. And I saw people like I saw peers in mine or even actually even people before me hindsight, the OGs who literally paid off their parents mortgage because of how much money they made on YouTube. And then the next year, couldn't pay their own rent. They were living with their parents. And I hit that house. I bought you. I got to move into now. And I was so heartbroken. I was watching them. I was like, God, that's scary. And I noticed that you couldn't be bound to a platform. So even though one platform was killing it for me, we were always building multiple platforms and multiple businesses off the back of that because you couldn't rely. And so everything you're saying are practical things that even in my life, even though I didn't have that methodology. just laid out. Those are the practical ways we were doing it. Let's go to A. The third step is A, architect a system. What you're describing right now is a framework for success. The goal shouldn't be to create a piece of content. The goal should be to create a company or a content machine. It doesn't matter even if you want to be a one person practitioner or if you want to have a 5,000 person team and become the next Disney, the goal should always be to think about content as creating a company. And what I mean by that is you have certain systems in place. You have certain methodologies. You have ways of testing new contents and also super serving the content that is working. And so for us, you know, we have processes when it comes to how do we green light content? How does something flow from script all the way to screen and all the different processes that are involved in between? We have a great team that's always leveling up and learning new skills that we've empowered in order to make sure that the content has continuity because I know so many people that have gone viral once and that should never be the goal because if you have the company infrastructure underneath and all of these systems and processes that make sure that you can keep putting out new content every single week or new products or whatever your goal is, that's what's going to ultimately lead you to long term success. There's one more thing you reminded me of that I loved. We did this years ago. We used to do something that I learned called the Board Test. And so what we would do is we'd watch a video or we'd watch a podcast as a group as a team and people would start putting up their hands as soon as they got bored. And it was almost like when you watch America's Got Talent and someone presses the buzzer. And the person has to keep performing until everyone pots their buzzer out. And it was amazing because we got to see every moment in which it was like, "God, this podcast got boring at 30 seconds. What are we going to do at 30 seconds to help people feel connected?" Or this video got boring at three minutes, 17 seconds. What are we going to add there to keep attention? And it was these systems that allowed us to create engaging content. And I think people don't realize how much engineering and how much thought and how much intentionality goes into serving a great piece of content. When you look at the best TV shows you love, when you look at the best movies that you're fixated on, it's because someone has obsessed over every single line in that script and every single visual and angle that you see, you're not just watching it because it happened to capture your attention. And I think we almost have this false belief that like, "Oh, when you make art, it just works." And I'm like, "Hmm, I'm not sure about that. It's as much of art as it is a science." Half of our revenue from content comes from just repurposing the same videos into other platforms or into different types of content. Here's what I mean. In traditional media, if you create a hit franchise, right, let's say friends or sign felt, "How many times are you able to sell that show to so many different places?" You're watching it on Netflix, you're watching it on Hulu, you're watching it on Disney, all these different places. So the people that created that content, they can keep monetizing it over and over. But on social media, it doesn't work that way for creators. You put out one piece of content. Whatever it's going to generate in the first 30 days is typically about 95% of the money that you're ever going to make. But it doesn't have to be that way. And so what I started doing was I started figuring out ways to give that content new life. I started doing this several years ago. Now it's a little bit more known of a system. But let's say I create a YouTube video. And that video is 21 minutes. I am being served in audience that is watching that video who wants to consume 21 minute videos. These are people that are probably eating dinner and have about 20 minutes to watch, watching in their living room. But there's a whole another group out there of people that want two hour videos. And that's what the algorithm is serving them. And then so what I did was I took my existing videos and I would combine, if they're about 20 minutes each, I would combine, combine six of them. And I'll come up with the theme. Let's say there's a whole theme around kindness. You know, the kindness you put out into the world always comes back to you. That is what I consider packaging. I'll put six videos together that have that sort of a lesson. And then I will put that on a standalone channel as a separate video. And now YouTube is going to go and serve a whole different audience that content. So now out of those six videos, I'm getting another life out of that content. You do this with the content. A lot of people do this with content. That's a known thing. The other thing that we do is cutting down the content. A lot of people know clipping. Of course, now you take that same piece of content. You find one minute versions. You put it on TikTok. You put it on Instagram Reels. You put it on YouTube shorts. Yeah, great. That might not be generating much revenue, but it's helping you gain a certain level of exposure that ideally is going to lead to long form views back to your main YouTube channel, your podcast, whatever it is. But we also do something called reversioning, which is taking a 20 minute piece of content and we'll cut it down into, let's say, a seven minute video. We'll look at the retention graphs of the video. We'll take the most interesting parts. And before we post it, we have a whole system of testing that piece of content. We'll take a 20 minute piece of content, create 20 different versions of it in a seven minute video, run Facebook ads. And by the way, when I say this, I know it sounds expensive. I'm talking about we'll spend like $5 testing each video. See what the best performing one was and then post that one on our Facebook. So it just goes back to having a system in place of testing, of optimizing. These are the things that are going to ultimately help lead you to long-term success. That's the difference between what big creators are doing and smaller creators that they may not understand. It's not that big creators have more time in their day. They're not necessarily working harder than you are. I know lots of small creators are probably working just as hard as not harder as I am. They just have a method of doing things. And so if you can learn what those methods are, that's going to give you the advantage for success. I'll give you one last analogy. If someone asked you go out and cut as many trees as you possibly can and they're going to give you 30 days to accomplish that job and hand you a pickaxe. What are you going to do? Most people would grab that axe and start chopping. And sure, in the beginning, they're making progress. Let's say that they can cut one tree a day. I don't know how this all works. How many trees you can cut a day. I'm not encouraging. I want to cut trees. Let me get that. Let me also get that out there. All right. We love trees. But that one person can, let's just say, cut one tree a day for simplicity. The other person goes and thinks, hey, I'm not going to start cutting trees. I'm going to create a system for cutting trees. I'm going to create a tree cutting company. I'm going to go out and recruit people now or build a whole tree manufacturing facility. And I'm going to spend 29 days doing this. So on the surface, it looks like that one person that's cutting trees, they're way ahead. They've cut 29 trees in 29 days while the other person hasn't cut a single one. But on the 30th day when that person shows up with an army of dream cutters and all the sophisticated tools and supplies and a whole factory, they're going to cut 300 trees on the day that someone was going to cut one. So focus on building the company, not the content. So step four is our reach people emotionally. And the whole idea is that we're so obsessed about having the perfect edit or the perfect lighting or the perfect angle. All those things at the end of the day, yeah, they help a little bit. But that's not going to be the reason why people watch no one is listening to this podcast right now or watching it on a video. Think, oh my gosh, the podcast isn't great, but the lighting, the lighting is amazing or the sound effects or whatever else. So it goes back to what we were talking about early. Don't try to worry about being so polished. The real success is in trying to keep that emotional resonance with your audience. We call it retention, but really what is retention of any video? It's your ability to connect emotionally with an audience. The only reason that people are still listening right now is they're feeling something. That is the ultimate retention graph. So don't get overly concerned about all these metrics and the data and all those things. Yeah, they matter in architecting the system, but you also have to reach people emotionally. And with my content, I think that's why it is worked. I have so many families for instance that watch our videos. So many moms come to me and they say, "Dar, I have a hard time trying to get my teenager to listen to anything I say." But for some reason, when they watch your videos, they suddenly get the lesson. And because now I've been able to embrace watching your videos with them as part of our nightly routine, that's actually improve the relationship that I have with my child. That is an emotional connection. right that exists and has been the secret for our success because people feel something they'll want to share it with others they'll want to comment my favorite comment is this video made me cry this video improve my relationship with my spouse this video helped me realize that even if I failed I can get back up and try again and I'm sure your comments and your DMs are flooded with those sorts of things so I would say that step four try to reach the heart I couldn't agree more I remember years ago this is before I mean this is this is an old old article there was research done on I think it was like 7,000 pieces of viral content and I believe it was in the New York Times and they found that there were only five reasons content went viral and it was because you made people feel one of these five things it was adventure so when you see someone like skydiving or you see someone like a water skiing or whatever it is someone's doing something that makes you feel a sense of adventure they're traveling and like you feel this thrill in this burst of like wow they're on a journey the second was humor so our good friend Adam W who knows how to do this best like when people laugh in those same ways your comments are this made me cry people who said this made me crack up I send this to my friend we're rolling on the floor laughing like making people feel humor a comedy video or laugh so hard I cried yeah well that you get both you get both all cried so hard I laughed I guess it's true but like yeah I was watching a clip of Trevor Noah the other day from his new special and it was so funny that again is one of them so humor so adventure humor the third was negativity so the news makes you feel a certain way that's why we don't skip a new story it's why we share it it's why we talk about it is because it makes us feel something in that case negativity thought was inspiration which is yours and what I try and focus on as well is that our content makes people feel inspired or that's at least our intention and the fifth was surprise and I think you do this really as well as well because your stories have so many like turning points and twists and things like that and so a sense of surprise so the point is I always say this creators if your content doesn't make you feel adventure humor negativity hopefully not inspiration or surprise yeah it won't be shared and therefore it won't be seen and I feel a lot of people are like what is this gonna teach someone or what is this gonna like what are people gonna remember and it's like no no no what do people feel when they watch your content when they hear you speak when they hear your voice when they look into your eyes what do they feel and so I love that reaching your audience is the fourth aspect yeah reaching their hearts reaching this yeah and number five is turn views into impact right you can get a lot of views and still be unsuccessful you can get hardly any views and still be very successful because at the end of the day I think we're all here on this earth to make some sort of a positive impact right nobody wants to spend their life doing something that they're not proud of or didn't feel like someone was better off because of their existence so more important than just trying to chase numbers chase meaning chase adding value and giving back and that's what the whole brand has been built around is letting people know that even on your worst day that brighter days are ahead that you can fail everything can go wrong but you still will get a second chance everyone deserves a second chance if they never ask for your side of the story then the side that they heard is already everything that they already feel about you so don't waste your time explaining yourself to people who are dedicated to misunderstanding you that five step system is absolutely brilliant the three reasons to pivot were fantastic I really feel like if anyone follows that they actually have the exact blueprint you need to build a successful business whether it's a YouTube channel whether it's a product a podcast or whatever it may be and I know how dedicated you've been to your mission like it's so clear to me because I know all the ups and downs that come with everything you go through and the fact that you've held on to that and how important that was to you so much of that is based on your own story and I want to kind of go back there for a second I'm sure it almost brings tears to your eyes to like think about how when a kid messages you or sees you or runs up to you at like Disney which I've seen videos of this happening when like you're out of Disney with your kids and other people's kids run up to you and they want pictures with you and they recognize you and they are moved by your videos I mean I'm sure that makes you just go God I never thought when I was going through all that stuff that this would be happening I'm so grateful for where I am in my journey because when I turned 30 years old I reached the lowest point in my life and I truly felt that my life was over I was broke I was depressed I just got out of a bad breakup I had anxiety I in depression I had family issues I was days away from getting evicted from my apartment and honestly I'm sure like those listening have probably felt this type of feeling before it just felt like everything I have ever dreamed of was falling apart and my life was not going to amount to anything and I stayed in that low place for a long time the one thing that really helped me was reading stories of inspirational people and it turned out that every person that we look up to that is successful they've encountered a lot of failures leading up to that success so I read stories about how Michael Jordan was cut from his high school basketball team or how Oprah was fired from her job as a radio host or how JK rolling had so many publishers turn her down before Harry Potter came out or how Walt Disney went bankrupt multiple times before even coming up with Mickey Mouse and reading those stories made me realize that failure is not the opposite of success that is actually a part of success those people didn't become successful because they didn't fail they kept they became successful because they kept pushing through those failures until they finally got to success so that motivated me to keep going and what I decided to do was that's when I started thinking how many other people are out there that are struggling like I am what is the one thing that makes me unique what is my superpower I just failed a lot more than everybody else I made a lot more mistakes than most people out there so instead of hiding from that I'm gonna embrace that I'm gonna talk about that openly because that's not something that you hear quite often people say I messed up I'm wrong I failed I'm sure a lot of women hearing this probably wish that their husbands would say this more often or vice versa you know so I started saying that right that here's what all the things that I did wrong in my life and in the beginning I would just talk to camera thinking that you know my videos would go viral because I was given this propound advice and I remember posting my very first video on my birthday because I thought oh I'm gonna get extra love you know I'm gonna get prioritized in the algorithm because everyone's gonna be coming to my page so I post this video and I refresh and I refresh and I refresh and that video got no views it didn't even break 100 views at that time and I kept thinking like if I could just get a comma in that number right and for a long time I thought that the algorithm was broken that something was wrong because this video was so good no one was watching my videos early on but you know what because this was mission driven and because I was trying to help people get through hard times I kept going I kept putting out video after video and ultimately I started switching my formats that's when I started storytelling my views went from 100 to maybe 500 so then when I started storytelling you know the ceiling that I got up to was about a thousand views and I couldn't seem to break past that and so as much as I tried to kept putting out video after video nothing seemed to break that ceiling and I got a little discouraged and so one day I told my wife I said you know I'm thinking about giving up maybe I want to still inspire people I want to but maybe like creating videos is not my way of doing that maybe it's writing a book or maybe it's talking on stage and God bless Laura she's like no you you can't give up like I see how passionate you are about this you have to keep going so I keep putting out videos I keep you know every single week no matter what I kept being consistent kept showing up kept putting out video after video and still none of them were breaking a thousand views so one day I told Laura all right you know what I have tried my best it's just not working out for me I'm just not meant to create videos so this next video that I create is going to be my last one she didn't want to accept that but you know she supported me in my decision so I used to write my scripts on napkins at that time and everything was a story that taught some sort of a positive lesson and at that time my brother-in-law was visiting me and my wife's friend was over. This was in our small studio apartment. So I'm writing this story on a napkin and I decide to talk about infidelity and about how infidelity can start with seemingly small innocent acts such as liking an ex's Facebook post. So I came up with this idea about this husband who's liking this ex's Facebook post while his wife is cooking him dinner in the kitchen. As I'm staring at this napkin I look up and I see my brother-in-law scrolling Facebook on his phone with my wife's friend cooking something in the kitchen with her back to him and I suddenly got this inspiration. I don't call it serendipity, call it fake, call it God, whatever it is because at that time keep in mind I wasn't doing any visual storytelling. I wasn't creating scripted content. So I walk over to my brother-in-law and my wife's friend and I said, "Hey, will you guys be in this video?" They're like, "What do we have to do?" And I was like, "Nothing. Just literally stand there and do what you're doing." I made a hindsight. I probably should have told my brother-in-law that I'm portraying him as a cheater. But I just was like, "No one's going to watch this anyway." So I had one team member at that time. I asked him to record on an iPhone, right? And instead of me telling a story, just talking to camera, I narrate a story while my brother-in-law and my wife's friend are just doing what they're doing. And I'm saying, "Hey, you know, cheating can start relatively innocent acts, such as lacking. I'm narrating this whole story. I shoot the video. I go to bed that night, don't think anything of it. I scheduled that video to go live at six o'clock in the morning. The next morning, Laura's waking me up. She's shaking me. She's like, "Dar, "Dar, wake up." I'm like, "Well, what's going on?" She's like, "That video that you posted, it's going viral." And I'm like, "Yeah, Ryan, I'm still half asleep. I'm like rubbing my eyes, like trying to see it and sure enough, the last video that I ever planned on posting was the one that went viral." And I say this story because I want people to know that you could always be one opportunity, one phone call, one door, one piece of content away from massive success, from achieving all of your dreams that you've ever wanted, and you'll never know unless you keep going. As I imagine, if I had given up one video before, none of this would have ever happened. So going back to your story about how it feels now when people come to me and they say, "Dar, I watch your content." The reason that it feels so special to me is because I know that I started putting out content for people to be able to overcome their toughest times in life, to be able to know that if you failed, failure is an event. It is not a person that you can pick yourself back up and keep going. So it's more so the way that people describe how my videos have affected them or how my videos have brought them closer to their mom or their spouse or their children or helped them believe in themselves or feel seen in a way that they've never felt before. That's the greatest gift of all. I couldn't agree with you more. It's so interesting to me how you always won, win away, never underestimate God's ability to change your life in an instant. You're much closer than you ever think. And it could happen tomorrow, but you would not know unless you keep going. Give yourself back there. And someone told you this is going to be the journey you're on. I guess you wouldn't even believe it. It didn't even seem possible, you know. I was just so broken. I had failed so much in my life that I honestly felt like my life was over, that I was never going to amount to anything that none of my dreams were ever going to work out. I had worries that on my tombstone, people were going to say, here is Darman, the biggest failure that has ever existed. Like literally that is what went through my mind. So if you could tell me back then that I would be where I am today, I would just say you're crazy. Like there's absolutely no way. And I think that's what gives me so gratitude, so much gratitude for this journey. And that's why every step, every win, I am so appreciative of that because I remember what it's like to be on the other side of this and feeling like completely hopeless. Talk to me with the importance of having a good partner when you're an aspiring entrepreneur. For me, having the right partner is the biggest decision that you will ever make in your life. And when you're choosing the right partner, don't choose someone that you can have fun with. You should choose someone that you can struggle with because anyone's going to be there during your good times. When you're high on life, when money is flowing, when it seems like everything you touch turns a gold, guess what, there's going to be a whole army of people around that want to be your friend. But when you're at your lowest moment, when you're there sitting in the emergency room at 3 o'clock in the morning, how many people are going to show up to hold your hand? Very few people. And when you find that person, that is the person that is meant to be in your life. And Laura has been that person for me. I'm so thankful that she came into my life because she came from a different set of values and upbringing than I did. And she helped straighten my life in a way that I never would have been able to. I grew up where operating in a gray area was okay, right? Like if as long as you made money, it was okay. The means didn't have to justify the ends kind of a thing. But Laura came in and she was so black and white about everything. Her morals about, you know, the way that one should live. And that really helped to get me on a better path in my life. She believed in me when I had nothing. Like in the beginning, I couldn't even afford the ticket for the parking garage when she came to visit me. Like that's how broke I was. But she still saw something in me that I couldn't even see in myself. And she kept believing me and she kept making me feel like all these big dreams I had, all these ideas that they weren't silly, that they weren't over, that I could still achieve them. If I just focused and worked hard enough, you know, I remember early on there was this influencer brand trip that we got invited to and the brand that was paying for it would only buy economy tickets. They wouldn't buy business class. I was just grateful to get a plane ticket. But what I didn't realize is that every other influencer paid to upgrade their ticket. And at this time, Laura was the influencer. I was in creating content. So these were all her friends. So all of her friends were sitting in first class. And Laura and I came on to the plane and you probably know this feeling anyone listening to this probably knows the feeling. We walked by first class and all of her friends are watching and we went all the way to economy and like the friends in the seats, they're kind of like looking at us somewhat judging. I felt so embarrassed and I said, babe, like I'm so sorry that I couldn't afford to upgrade us to first class. And she's like, as long as you're next to me, that's all that matters. I don't care if we're sitting in economy, I don't care if we're riding the bus. And like at that point where I felt like I was nothing and I was just humiliated and was, you know, sort of laughed at because of that to have someone that believed in me and stood by me despite that, that meant so much to me. And you know, what's interesting is like fast forward to today. A lot of those people, you know, riding in first class are now the ones riding in economy. Because they didn't manage their money well or they were spending, you know, incorrectly. And I'm grateful to have built success in a way where, you know, we've managed our finances well and made good long term decisions where we've built something sustainable. So we can fire the way that we choose to now. I mean, I love hearing about your relationship because I know Laura, she's incredible. Like she's unbelievable, she's such a special force of a human and how much she loves you and cares about you. And so hearing about you speak about her in that way is super, super heartwarming. What does love taught you that success never could? I think in success, you think about the big wins, but love is actually in the details. And I'll give you a great. example of this. One time Lauren and I were flying to go see her favorite artist perform. We're so excited. She gets unbelievably excited when it comes to like seeing her favorite artist and she spent all his time on her makeup, on her outfit. She had all the pictures planned that she was going to take. We get to the concert and her phone dies. She forgot to charge her phone. Now I could look at that and say, why didn't you think to charge your phone and blame her for that? But instead, I took it as something I missed because I know my wife. She's not the best at charging her phone. And it's also very important to her to take great content for moments that she enjoys. So going forward after that day, now today, whenever we go anywhere, whenever we travel, as soon as we get to the hotel, I put her phone on the charger. I always look for any opportunity that she could run into a problem and think, how could I prevent that before she experiences that pain? And by the way, because of things that have gone wrong in the past, that's why now I always have snacks on me. I always have Advil. I always have safety pins. I always have boob tape or tampons or whatever it is because sometime in the past, Laura has really needed something that she didn't have. And I saw it as an opportunity for the way that I could serve her better. So literally and figuratively, Laura's gas tank is always full and she doesn't have to worry about it. So love taught me that it's in noticing the small details and you win when you serve others. Taking that same application can also apply to business. And when I did that, that's when I started winning big. When it came to my team members, for instance, or it came to certain brand partners. If I'm in a room and I happen to overhear someone say that their favorite artist is coming to town, I'm just going to surprise them with artist tickets. They wouldn't even know that I was listening. Or if I happen to overhear a conversation of someone saying they always want to learn how to play guitar, I'm going to surprise them with a guitar and try to sign them up for guitar lessons. If there is someone that tells me that they have a child, I'm not going to say how old is your kid again the third time I met them. I'm going to say your kid is six, right? Her name is Eva. She's in kindergarten. How's kindergarten going for her? That makes somebody feel seen in noticing the small details. And that's what transcends people feeling like the reason that they exist in your life is for some sort of business purpose and that you truly care about them. So it's a love has actually taught me quite a bit in how I can actually apply those same lessons to business that has made me more successful. There's so many connections in how we treat one person into how you treat your company into how you treat your partner. And it's almost so much of it is so much more interconnected than we give it credit for. And I think a long time ago, everyone would be like, well, this is how I treat this group of you and this is how I treat this group of people. And you start to realize that our mind's not that good at segmentation. It's almost just bleeding the energy that you have for one person into the other. Dar, I've learned so much today. You have, as always, even though we've had many many dinners, Indian dinners usually where we're having these conversations, I feel like I've learned so much more today, not just about your journey, about strategy, about growth, about your approach to business. So I think people are going to get a lot of value from this. We end every episode of on purpose with the final five. These questions have to be answered in one sentence maximum. Oh, shoot. So, don't man, these are your final five brought to you by State Farm. First question, what is the best advice you've ever heard or received? The reason that you have certain big ideas and dreams in your head is because God put them there for a reason. God wouldn't put these big ideas, these big dreams, these big notions in your head that keep you up at night because you're so excited about this vision of what your life can look like if you weren't meant to achieve them. So always remember that God's vision for your life is bigger than your own. Don't doubt him and sometimes all you have to do is get out of your own way. Second question, what is the worst advice you've ever had to receive? The worst advice that I ever received was someone said, "Dar, you should change your name." And that's because at that point in my life, I had failed so many times that the only thing associated with my name was failure. And for a long time, honestly, I did think about changing my name. But then I realized there's so many people out there just like me that feel like a failure. I wanted to create a brand that lets people know that you can have second chances in life. You can get knocked down and get back up again. And so instead, I decided to create a whole studio that is now one of the biggest storytelling studios in the world that lets people know that regardless of how bad life has been, better days are ahead. And my name is associated with positivity and overcoming hardship. So I'm glad that I didn't listen to that advice. What was the idea? I was going to change my name to Jay. You know, like good things would have happened in the show. The question number three, what makes a good friend someone that focuses on giving more than getting? A good friend is not somebody who shows up just when times are good. When money is flowing, what it feels like you can't miss because there's always so many people wanting to be in your life then. A good friend is someone who shows up during your hardest times. Someone who shows up at the emergency room at three o'clock in the morning and is holding your hand, letting you know that you're going to get through this. So whoever is with you during your struggle, they're the ones that deserve to be with you during your success. Question number four, what do you say to yourself when you're at rock bottom in your most difficult moments? Don't underestimate God's ability to change your life in an instant. God's vision for your life is so much bigger than your own. And a lot of times the reason that stops us from getting that life is us. We're holding on to the things that he's trying to remove. How many of us have stayed in that bad relationship or stayed in that bad friendship group or hung on to those bad habits or those bad ideas or the bad job or situations? We have to get out of our own way. When God is trying to remove certain things from your life, let him because you can't hold on to today's burdens and also receive tomorrow's blessings. Fifth and final question, we ask this to every guest who's ever been on the show. If you could create one law that everyone in the world had to follow, what would it be? Just be kind to one another. You never know what someone has gone through. People don't walk around with signs saying, I'm trying to hold it all together right now. We tend to think of the people that have like the big public breakdowns as the ones that are really struggling. But there's so many people out there that are struggling in silence and you'd never know. So just be compassionate because you never know what someone has gone through. Oh, obviously, I'm so excited about this because you just launched your own podcast, which I know has been in the works for many, many years. Tell us about the podcast. It's called What Happens Next. And the reason I came up with that name is every successful person in life. They've all encountered so many failures, so many hardships, but what matters the most? What happens next? So this podcast is just a platform where I sit down with some of the most inspirational people in the world that have overcome some of the biggest challenges. And if still gotten to unbelievable success. And so for anyone that's looking to get inspiration or vice, I think it'd be a great podcast to listen to. I'm really excited. And I hope that one day that you'll come on the show. Absolutely, man. That's really congrats. I can't wait to tune in and so excited for people to check out what happens next. Thank you so much. That's awesome, man. Da, I'm so excited to see what you continue to build with your company, your mission, your drive. I your friend all the way. I'm excited for you. I'm pumped for you. I can't wait to see you keep winning. I'm excited to see the content you're going to create, whether it's film, TV, movies. I know you've got so many incredible plans in the studio you're building. And it's amazing to see what you've created. I can't wait to be able to, can't wait till you start building theme parks. Like I'm like, I'm just ready for it, man. So I'll be right there lining up to attend all of it. And I want to thank you for being such an incredible source of inspiration in the world, to millions of people across the world. And for being a dear friend, I appreciate you deeply. Thank you, man. It's a huge honor. Thank you so much. I love you, brother. Thank you, man. If this is the year, you're finally ready to start that business, level up your goals or build real momentum in your life. You need to hear my conversation with Alex Formozzi. I have a very simple framework that I encourage people who are starting out to follow, which I call Closer. So C stands for Clarifying, which you'd be getting conversation like, Hey, why'd you respond to my thing?