Speaker 1Fourth game just got released. It got to be in the top 10 sales right away. And he said, the first three are still in the top 10. And I said, what does that even mean? And he's like, this is what it means. And he slid a check across the table for $4.5 million. That's how I made my first million.
Speaker 2I feel like I can rule the world. I know I can be what I want to. I put my all in it like no day's off. On the road, let's travel, never looking back.
Speaker 3Tony, can we show you something really quick, just so you understand how real this is all about to be? Sure. So we're business nerds, but at least one of us has grown up watching you. And I'm going to show you why I like talking to you. This is me skating. Can you see this video? Wow, that's awesome.
Speaker 4Is that a 360 flip recent? Yeah, I'm 37 years old. Damn. So look, there's a six stair. I'm jealous. That's amazing.
Speaker 1Was that the Riverside Park right there?
Speaker 3Riverside Skate Park. I moved right by it, and I go every Saturday and Sunday.
Speaker 1That's sick. I'll meet you there so you can teach me how to relearn 360 flips.
Speaker 4Yeah, right. Have you skated there a bunch? I can't do them on flat anymore. I can only do them on banks.
Speaker 3Well, that's more impressive. But I grew up watching you forever. And so it's pretty cool that we've intersected at this strange place called My First Million where we talk about business and stuff. But I'm so excited to talk to you. I know Sean is too.
Speaker 5Yeah, actually, Sam, I have a funny story. So I met Tony once many years ago now, like 10 years ago. We went on a trip to Ethiopia with Charity Water. Yeah, that's right.
Speaker 1I was like, I know that face.
Speaker 5Yeah, so we're in the middle of nowhere. It's like there's no service. There's no nothing. There's no water, right? That's why we're there. There's no water in these villages. And we're on the side of a mountain kind of doing a hike. And this guy's like, Tony Hawk. And he recognized Tony Hawk on the side of a mountain in Ethiopia, a place where they didn't even have anything. It was incredible. And the funny thing was the whole trip was like a bunch of who's like, oh, this guy created Spotify. This guy created this. Nobody knew anyone except for Tony Hawk. You got recognized on the side of a mountain. I thought that was unbelievable.
Speaker 1That was a fun trip. I had never experienced anything so remote for sure, but also how, you know, with the whole mission of a life-changing water, like it was insane. We got to fix wells. That was wild.
Speaker 6Yeah.
Speaker 5We got to see the water come out for the first time in a village when the geyser like blasts and stuff like that. It was amazing. How'd you get looped into that, Tony?
Speaker 1I was a big donor to Charity Water, and I had actually – sponsored a well in the name of my daughter who was very young at the time. She's now in college, but we got to go visit the actual well, and people were thanking me on my daughter's behalf, and it was really cool.
Speaker 5That's one of the amazing things Charity Water did, and this is really not about charity. It's kind of a business lesson. You know, when Scott started Charity Water, he had no background in charity, but he decided like, hey, why – he just asked himself the question, why don't I give to Charity Bar? He's like, well, I think the main thing is you don't know where the money goes. You kind of give it. It's a black box. You just sort of – you hope something good's happening, but you never really feel the impact, see the impact. And so what he was doing was, you know, if you donated, you get like a GPS tracker of exactly where in the world your thing was going. You would see the flow meter of how much water is coming from your well once it comes online. And then, you know, for people like Tony who were doing like a full well, you know, he would do these once-in-a-lifetime type of things. You could go see it. Go see the place and go talk to the people who are like the beneficiaries of this. And I just think that – that was such an unlock for him and why Charity – one of the reasons Charity Water was able to do so well as a nonprofit compared to the kind of standard operating procedures of nonprofits.
Speaker 1Yeah, I agree. Well, also, I mean, coming from having my own foundation, I see how more engaging it is to have – to know where your money goes. Like there's money that goes to research, and that's hard to track, and it obviously has value. But when we do skate parks, you have literal concrete proof of – where your money goes. And here it is.
Speaker 3And you can go skate it. What year did you start doing that?
Speaker 12002.
Speaker 3Okay.
Speaker 1And how many have you built? Ooh, wow. It's getting close to 1,000 that we have contributed to. Yeah. Can you actually talk about that?
Speaker 5Because I'm at this point in life where I've always had in my head, oh, yeah, I'd love to give. I'm a good person. I'm going to give. But then it was always when I was younger, it was like, well, I'll give later, right? Like not now. Let me first – let me first get mine. Then I'm going to – then I'm going to give. And I realized pretty – pretty soon, pretty recently, like, man, the get in mind never stops. You probably just have to start giving even maybe before it feels totally comfortable to do so and get going. Back in 2002 when you said you did that, was it like – had you kind of like made it, made it? Or is there never a made it? You know, what's the right way to think about that?
Speaker 1I think it has to start with a passion of what affected you in your life or how did you overcome something or what did you see a void of, in my case, my skate park. The skate park that I grew up near was my foundation – was my salvation. Like, that was the place where I felt like I belonged. It was obviously the place where I honed my skills. But more importantly, I found my crew there and skating wasn't cool in the early '80s. And we were a bunch of misfits, outcasts. Like, you know, it was cliche, jocks putting you in trash cans and stuff like that. And like, it's all true. But we found our friends there and our support system and it was just a safe place. And, you know, not just for skating, but to hang out. And so, when I found myself having this crazy success, I could see there was obviously a lack of skate parks because cities and even parents hadn't really accepted skateboarding as valid yet. And I just thought this is my – the best thing I can do is provide these facilities for kids who feel disenfranchised, for underserved areas. That was it. That was the idea. We had no idea what we were doing. My brother – actually, my brother and my sister and I just sort of started it on a whim and started figuring out projects that already had some legs or where there were seeds planted for a skate park and they were up against a lot of opposition from the city or from the community. And we could give them, at the very least, an endorsement and a validation. So, the early grants, were $10,000, $5,000. But that was enough to give them some sort of incentive and acknowledgement. And usually, that pushed it over – at least pushed it through to an approval process. And we learned as we went along and we ended up getting more big donations from corporations and any contracts that I entered into in terms of, in terms of endorsements at the time, I made sure that 10% to 20% went straight to the foundation or that they were able to give even more. I mean, now, I'm sure you guys know, skate parks are everywhere. You're living near one. It's wild. Like, 20 years ago, New York City, skate park, what?
Speaker 3Yeah, now there's a bunch of them. And skateboarding is very cyclical. I don't know where we are in the cycle right now, but it doesn't feel like it's down. That's for sure.
Speaker 1Well, I think that most of the skate parks 20, 30 years ago were temporary. Structures. We're now building them into communities, into the landscape, out of concrete. I feel like they're more here to stay than ever.
Speaker 5In those early days, you're talking about, like, you know, when you were a kid, go to the skate park, you found your crew. Was it obvious that you were good? I mean, you became the Michael Jordan of your sport. I just kind of want to know about that. Like, would anybody have known? Could anybody have seen that when they saw you at those early days?
Speaker 1Probably not in the first couple of years. I was pretty bad. I was just kind of flailing. I didn't understand what style was or how to create it in my skating. All I cared about was tricks. And so whatever it takes to do tricks. The body mechanics of that aren't pretty, you know what I mean? How do you spin your board around? How do you turn this way? How do you go that way? And it was all just like, that's all I cared about because it was just like, that was fascinating to me that there were things that hadn't been done yet that were possible and that I could do them at an early age. It wasn't until probably my third, my real third year of skating that I started to get some recognition. I started to, you know, everything then was competition based. So your value, your ranking, that was the only way people were going to notice you. And I started moving up the ranks. In fact, when I finally got sponsored by the Bones Brigade, I was an amateur, I won the amateur series that year. And I owe a lot to Stacy Peralta because he recognized something in me that maybe I didn't even see. He saw me doing some innovative tricks. They weren't big, but they were interesting to him. But I guess what he saw in me was that I was always frustrated. And he saw that I was determined and that I had the tenacity to, to keep at something until I get it and, and against, you know, even against my own safety.
Speaker 3We, we talk a bunch. Uh, Charlie Munger, one of the best investors, um, he like has this line where he's like, take something serious that most people don't. And that's like a really good way to get outsize returns. And it definitely, I mean, that's obvious. That's what you did. Skateboarding was not popular at all and it seems like you took it serious. But did you have any mental attributes that you think stood out amongst the other good guys at the time?
Speaker 5Hey, I want to tell you about something pretty cool. We have a database of all of the business ideas that have been discussed on this podcast. So hundreds of episodes. The team at HubSpot went through, they pulled out All the simple, relatable, interesting, profitable ideas that we have brainstormed, and they're all available for download for free. Just click the link in the description below. Thank you to our friends at HubSpot for sponsoring this podcast and putting together this free resource for you guys. Back to the show.
Speaker 1I think I was just relentlessly determined. I just never gave up. And through repetition, through failure, I had to figure these things out. And I didn't know that was such an attribute at the time. It just felt like more of an obsession. And even just doing things I wanted to do when I was a kid, like my mom would say, or her friends would say, like, your kid's a nightmare. He won't give up. And she's like, well, he's just very determined. And so she saw it as a positive. That is what kept me afloat or at least motivated even through success. Because there's a mindset, especially in skateboarding, where you want to make it, right? You want to get on the cover thrashing. You want to have a good video part or you want to win a contest. And if you get to that goal, you might lose your incentives. I didn't care so much about those accolades. I cared about learning new tricks. So the day after a contest, like a big one, maybe even if I had won, I'm back on the ramp trying some new trick. Like I'm on to the next one.
Speaker 3Sean, there's this word that skaters use a lot. People use the word progression. Like you really progressed.
Speaker 5I thought you were going to say like a skater slang. No, they just like... There's a skater phrase we use, progression.
Speaker 4I mean, I got much stranger ones, but go ahead. But you wouldn't think of like kind of like a punk rock kid being like, progression, man.
Speaker 3That's right. You just, you've progressed. And the idea, skating is interesting because like, let's say you ollie down a two stair. It's like, you very easily can be like, all right, I can do two. Let's see if I can do three. Okay, I can do three. Let's say I can do four. And like there's, in skating, there's very much this like incremental progress that's very measurable and it's really exciting. And so like when I was skating as a kid, that's one thing I remember was like progression. And I remember what's, I wasn't great. I was fine. But I remember what separated me from someone who's amazing. And then there's a whole other category, which is you, Tony, of like these people who are never satisfied with where they progress to. It was always like, now what? Now what? Now what? And it kept going.
Speaker 1And those are the ones, I mean, those are the ones that have the longevity. And those are the ones that kids look to, because they're not just basking in their glory. Right.
Speaker 5You know, we often will talk about the upside of greatness, the outcome of greatness, what it's like to do all the great things. But very rarely do you get to understand the price of greatness. So I want to ask you about the price of greatness. You know, there's a guy who I went to, he went to the same high school as I did. He made it to the NBA for one year. You don't even know his name, Joe Alexander. Probably never heard of this guy, you know, had just a little vacation in the league. But he was, he goes on TikTok. And he says, here's what my life looked like from the age of nine. And he said, every day, this was my schedule. This is what I did. This was my, these were my rules I had for myself. And he's like, this is what it took. Plus I had a growth spurt and got to six, eight. So plus the natural gifts, here's all the work that it took to get to the level I got to. I just want people to understand that. I really love these videos because for those who enjoy the work, it's like, oh, here's a blueprint I can follow. Here's a frame breaker. Maybe that, maybe I'm capable of doing more. And for others who don't want to do that, I'm capable of doing more. If you don't want to do the work, it's like, don't even, don't dream about that stuff. Cause this is what it takes. If I asked you, what's your version of that? What was the price of greatness when you were sort of eight, nine, 10, 11, 12 years old? What did your life look like?
Speaker 1As soon as the bell rang, I figured out a way to get to the skate park. That was it. I was at the skate park until, until either my mom got off work, which was usually late. Cause she, she worked at a night school college, community college or until they closed. And I was able to do it. I was able to get a ride home from someone that was 16. That was it. I was there all, all day. And, and I mean, a lot of times I would forget to eat. I wasn't trying to be skinny, but it was like skate. Eating was just a distraction. That was, that was time away from the pool. Right. I think the difference is, is when you're working towards something like MBA, you know, that there's this, there's this goal and there is professional, there's, there's income. There's fans, whatever it is, to reach the top of skateboarding at the time I did it. It meant that you got your picture in a magazine. That was it. I mean, you truly like first place for a competition was a hundred dollars and I wasn't pro. So like, I'm just trying to get free gear. That's the goal.
Speaker 3When you're, I know, I mean, you, you, you were making some money when you were 16, 17, 18. I want to ask about that.
Speaker 1I mean, that, that did eventually come and, and I got to ride the wave. Of skateboarding's growth and popularity, which was incredible and was, you know, something that I never dreamed of because that's, I guess that's the, that's the point is you, when you were a kid in those days, skateboarding, you couldn't dream of being rich or famous because no one was.
Speaker 3So what did you think you'd be doing at like age 40? Were you like, I got to just have fun now and maybe I'll teach or something? Or you didn't even think about it.
Speaker 1Oh, I, yeah. I mean, my ultimate, I guess what I saw for myself, I was, I was always really good at mathematics. I thought I'd be a math teacher because I always helped my friends with homework. That was it. Like I, I wasn't aspiring to, you know, some professional level. It was just more like, oh, I'm good at this. And that will probably be my career trajectory. And then once I was 16, money started to come in through royalties and suddenly realized, I was making more than my math teacher at age 17.
Speaker 3I've noticed this trend and this is actually something that has always surprised me. We had this guy named David Rubenstein on the other day. He's like a billionaire guy who started a really successful company. And we've had a bunch of like really incredibly successful people on. And I've asked this question many times, like, where did you think it was going to go? And almost all time, every time the answer has been like magnitude smaller than where they ended up. I think there's this like, I don't know, I don't know. There's like famous scene with Jeff Bezos and he was pitching his first investor when he was starting Amazon. And he was like, you know, guy, if we really nail it, I think this company can make a hundred million dollars a year. I really think it can do it. Or if you look at like Uber's early pitch deck, it's like, if this goes well, and like the number was like 30 or 40 or $50 million a year or something like that. And it's so interesting to see that like when you have these huge outsized great results, very rarely is the person who's doing it prediction, even remotely. In that stratosphere.
Speaker 1Oh, no, I, please. I mean, my first year as a professional skateboarder, I had $640 in the bank from my contest earnings. And I went out and bought myself a Honda scooter so that I could get to the skate park by myself and not have to rely on my parents for rides because their hours were not in tune with how much I wanted to skate.
Speaker 5During that grind period, I've heard, I've read somewhere like you had like sort of $5 a day budget. Well, that came later.
Speaker 1So I went through this, this first wave of success, which was, I like to credit to Back to the Future. Like when Back to the Future came out in 85, kids wanted skateboards. I mean, Marty McFly invented the skateboard and, and a lot of kids, that was their first glimpse of what's possible. So there was this sort of wave of popularity that happened like 86 to 90 ish. And I was by then a young adult. I suddenly, I owned two houses. I had a motor ramp set up and then things dropped off very quickly in 91. My income was dropping by half every month. And what were you like 19?
Speaker 4In 90, I was, I was 22 by then. What were you making leading up to that? And then what, what did it have to? Oh, wow.
Speaker 1I would say probably in, in my best year was in the hundred thousands ish, you know, in the late eight, mid eighties, late eighties. That was, that was like lawyer salary. Sort of thing. Um, and I had no vision of saving for the future. So I was like taking all my friends on vacation and buying the newest car and then flipping that one and buying another one, not flipping it, I mean, paying depreciation and, and, and buying another one and, and, you know, going on shopping sprees at Sharper Image and, you know, I had the invincibility of youth on my side. And then all of a sudden it went down, I mean, I guess if I had to give you an example, I was making about $1,500 a month from my shoe sponsor, Airwalk. They, they would call me every month or so and say, oh, you know, we really got to cut you down a little bit. So then that went to a thousand and then two months later that went to 500 and eventually ended up at 300 within the same year time span. Yeah. Yeah. Yeah. And as that's happening, what are you, as that's happening, I'm, I'm struggling to pay my mortgage. Um, I'm taking every odd job I can. And by that, I mean, well, okay, so this is, this is 1990. I'm 22. I am officially too old to be a featured skateboarder, like in commercials because they thought it was just a kid thing, but I would, but because they knew my name, I would be a Hollywood consultant. So I would, I mean, I remember this one, shoot vividly. I, I, they asked me to build a, build a launch ramp so that the skater could go through the frame of this thing they wanted. And then they were going to drop glitter or something down as you did it. And so they gave me $500 for two days of work. And they gave me $100 to build a launch ramp. I built a launch ramp in my driveway. I borrowed someone's truck, drove it to Hollywood, set it up in this park, set it up exactly where they wanted. And then they said, okay, can you jump through the frame a couple times so we can see what it looks like? Okay. So I do the trick that eventually this younger kid's going to do. And he does it. And I drive the ramp home and paid my mortgage down once.
Speaker 5Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content? That someone is usually you, and it's due tomorrow. Well, the Breeze Assistant from HubSpot can help. It works right inside HubSpot. You can draft a campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content. You create content that converts. Check out HubSpot.com, the agentic customer platform for growing businesses.
Speaker 3There's this crazy story where you bought a house when you were 17, and you're like, that was insane because you were a senior in high school and had a house. But what's crazier is that your father supported it. I think you said it was maybe even his idea, or he was like, yeah.
Speaker 1It was his idea. No, it was his idea. Because he saw that I was... I was careless with my income. I wasn't saving for taxes either.
Speaker 3Well, and that's what I wanted to ask about your dad. Because Sean and I are young parents, and I think your dad was like, he founded the National Skateboard Association. He encouraged you to get a house. That sounds like the most supportive dad ever. Have you learned anything about parenting from him on how to encourage your kids to do what they love?
Speaker 1Oh, of course. I mean, well, he was the shining example of supporting your kids, even though they're doing something, that isn't necessarily going to be a career, but to support them in their passions. My older sister was a singer in high school, and he would carry... Like, he was their roadie. You know, he was a Navy pilot from World War II, a child of the Depression, had a really rough childhood of him on his own. So he went all in when he had kids, and he was obviously very frugal, with his money. I mean, my mom had to raise four kids on a Navy salary while he was away. But yeah, I learned that, you know, you just jump in and try to connect. I mean, you know, my kids, they all skate, but they're all into different stuff. And like, my daughter is in the theater, and I would take her to New York and go to all the shows with her. I don't want to go to Broadway shows. You know what I mean? Or that wasn't something that was, like, my first choice, going to New York, but I want to experience it with her, and I want to understand it. And now she's at USC, studying theater. So it's that kind of thing, and I definitely learned it by example from my father. When I was 17, there was a new development of homes going up, of duplexes near where my parents lived. And my dad said, I think that it would be a good idea to try to get one of these homes, and I can co-sign for you because you're not 18. And I mean, all I heard was, you're going to get your own place. You know what I mean? Like, it wasn't about the financial future. It was more like, oh my God, I have a place to party. And, you know, you're a senior in high school with your own place. You're the popular one now.
Speaker 5- Yeah. Nobody's putting you in a trash can then. So you, when you were in this, kind of the downslide of it though, you said you're 22, you're doing these kind of odd jobs just to pay the mortgage. I mean, did you consider, quitting at this point? Are you just like, I don't know. What was your mindset then? And what'd you tell yourself
Speaker 1to get kind of through that period? - I, well, I never considered quitting skating 'cause I never started skating for money. So even if I had to find a, quote, real job at the time, I was going to find time to skate. That was just, you know, that was ingrained in me. That was my zen. That was my escape. So what I told myself was you better start, start learning other skills. And I did. I learned how to edit video. I actually had a kind of primitive video editing system, but I could do video effects and stuff. So I took some odd jobs doing that as well. I actually ironically edited a commercial for NEC TurboGrafx, which was a video game system at the time because my friend worked for them and said, "Hey, Tony could do this for a 10th of the cost that you're going to pay." And I, and I did it. And so it was just stuff like that. Like I just was trying to hustle and make ends meet. I mean, I, by then I had a child I knew I had to provide for. So it just forced me into gear. But all along I kept skating.
Speaker 3- Have you ever, and I know I'm harping on this, but there's, there's you, and then there's this guy named Rodney Mullen. Sean, have you heard that name, Rodney Mullen?
Speaker 6- No.
Speaker 3- He's another, he, there's him and Tony are on the Mount Rushmore with two other guys, but it's definitely him and Tony are on the Mount Rushmore, skating. He's like Tony, but was for flat ground. So he, I think maybe the kickflip he invented, but he invented so many more things. And there's this like talk where he gives and you could see it's, I think it's on Ted and you could see how obsessed he is, where he talks about being, I think he was raised in the Midwest somewhere with all flat ground and he- - Florida. - Florida, sorry. - He grew up on a farm in Florida. - And he's like obsessed. - I know what it's like. - Yeah, and that's why I was gonna, like you guys are very similar and I'm always fascinated by this obsession and this like, because you see it in everyone who's great, you have to have a combination of talent, luck and this like obsession. Have you ever like analyzed that personality type about what makes you or someone like Rodney tick and how it's different from the average person?
Speaker 1- I haven't, other people have tried. I recognize it, like I've seen it in younger skaters where I know that, oh, they're going to make it.
Speaker 5- What are the tells, 'cause you're not there with them every day. So how do you pick up on that?
Speaker 1- There's a, they can't quench their desire and they do some of the craziest stuff. They do some of the hardest things and they just have this look of intensity, not joy. It doesn't look joyous, that's what it is. You know, Rodney, like he created the flat ground Ollie. He created the kick flip, the 360 flip, the impossible. And he did it and he was on to the next one.
Speaker 3- It's so funny you're talking about that, not feeling joy. 'Cause you're like a very happy, nice guy. But then in '99, I think when you did the 900, one of my favorite like clips is not actually the 900, but you see, I'm always fascinated by this like lock-in moment. You see you on top of the ramp and you look like a different person. You do not seem joyful. You are just totally in the zone. And I was always curious what allows you, or what do you feel like when you truly lock in and you have to perform, I think it was on live TV. I remember watching it, but I don't remember if it was live or not, but you have all these people there. Like, I'm always curious what you tell yourself before you have to do something great with all this pressure on in order to lock in, because it seems like you change to a different person.
Speaker 1- I think, what do I tell myself? I tell myself, this is the one, every time. And I am way past testing this. And if I can do it, if I feel like, I mean, there's so many elements, especially to that trick, there's so many elements. It's just like, you got to have the right amount of speed. You got to have the right snap. You got to have the right trajectory. You need enough height to be able to see your landing zone. But at some point you take all those things for granted and you know, you are going to commit to it. Even if one of those things isn't right, which I did obviously in that moment several times or a dozen times. And then you look at it. - Are you fearful? - You don't see failure. That's what it is. I do not see, when I'm doing that, I don't consider consequence. I don't consider that I might be too tired and give up. I don't consider that I might seriously injure myself. 'Cause once those thoughts enter your head, they can spiral out. Or that will be the actual outcome of this. I knew in that moment, that you're either, I'm either going to make this trick or you're going to carry me unconscious out of this arena.
Speaker 5- What were the odds of success of that trick?
Speaker 1- Well, for me, the odds, up to that point in my life, the odds were a hundred percent that I'm going to get hurt if I try to make this, because every other time that I tried to make it, I got hurt.
Speaker 5- So you had never done it before that moment? - No. - In practice, nothing, never?
Speaker 1- No, no one had, no one had made it completely. And, and ridden away. But I knew, I mean, the last time that I truly, I fully committed to it was a few years before that. And I broke my rib on a ramp in a warehouse at around 2:00 PM on a weekday. And I had to go pick up my oldest son. What he was, he was little then at preschool, barely able to breathe 'cause I had broken my rib and I, and like, he's, he's waiting for me. So I had to go get him. Like that, that was the sort of state of things in 1994. And then fast forward, and no one's watching. Like, I just did it because I wanted to make it. And then fast forward five years, and it's on this huge stage on live ESPN. Like, it just made no sense. But I blocked all that out because it was like, I'm finally at the threshold of doing this thing that has plagued me for 10 years. And I have the support of my peers, which, I mean, I think what people saw in that moment that is much bigger than what I did is they saw that there's this pursuit, this sport that, yes, it's competitive, but there's so much camaraderie in it. And the progression of it is dependent on a collective effort. And so what they saw was like, whoa, that seems cool. I feel like a lot of kids saw that. Like, this seems cool. Like, you skate with your friends, you compete against them, but they cheer you on. And you can do stuff that no one's ever done. I don't know. I hope that that was the bigger takeaway from that moment. This is crazy to me.
Speaker 5So I, okay, so I'm not, obviously, I'm not like Sam. I'm not a skater. I didn't, yeah, but I paid attention to this just because everybody did at that moment. It was cool. I had always assumed, just because I was like, didn't really look that much into it, to be honest, but I just always assumed that I knew nobody had ever done it kind of like in competition or visibly. I didn't know you had never done it in practice. Not even close. So the gap between like kind of the expected objective result, which would have been you break your rib or worse, and then like the glory of actually pulling it off in this moment, that doesn't even make sense to me. That blows my mind that you even tried it. Like, what was the thought process?
Speaker 1Oh, the reason I tried it, well, I'll tell you the reason I tried it is because it was a best trick event. We had 20 minutes. My best trick at the time was a very old 720, which means that your body does a double spin, 720, and your board does a 900. That's what the very old means. I had made that once in my life. And so I was like, that's my best trick, right? I did it halfway into the event. I didn't expect to be able to make it even possibly. So the fact that I did it, I didn't really have anywhere to go. And if I remember correctly, the on-site announcer, not the on-air announcer, but the on-site announcer, Dave Duncan, who has been announcing, who has been hosting skate competitions since the 80s, he called me out. And he's like, let's see one of those 900 attempts, Tony. And I was like, dude, like, of all the things, really, you know I can't do it. You know I never haven't done it. But I thought, yeah, why not? That is the next stage of what I want to do. And I tried, my first couple were just for the crowd. It was just more like, look here, this is what it looks like to spin, two and a half times around. Because I can bail out of them safely. It's when I really start to commit to them is when they start getting dangerous. And I would say within my probably like fifth attempt, something clicked that every attempt was consistent. Usually we're skating on these rickety ramps. They're, you know, one wall is kind of vert, one wall is over vert. They're not that wide. Like, you know, this was state of the art half pipe. We had never really been able to ride in those years. And I felt like, wow, my speed is consistent. My spin is consistent. Like before, I would get maybe one good try out of five. And I had to commit to that one good try. And now all the tries were good. So I guess I can commit again. I thought, you know, somewhere around the sixth attempt, I thought, all right, I'm gonna commit to these landings. And see how it goes. You know, I knew that the time was up. I thought we were off air. 'Cause they said, you have 20 minutes. So I figured, okay, that's the live feed, right? But that wasn't the incentive for this. The incentive for this was to finally get past this milestone or this hurdle that had plagued me for so long. So when I finally made it, you know, I knew that it wasn't part of the competition. I didn't think it was on air to live TV. It was just finally this release. That's what you saw. It was just like, oh, and, and my first thought was, I never have to do this again. - I'm free, I'm free from this burden. - I'm free of this. Little did I know, watch what you wish for. Because little did I know, everywhere I went. - Now that's all they want. - In the following years, people were like, do a 900. - Wait, so were you able to just do 900s from then on?
Speaker 5Like you, you now like. - I couldn't do them occasionally,
Speaker 1but they always took several tries and they didn't always work out. Sometimes I would just keep going. I'd just get exhausted and it didn't work or the ramp was too slippery or whatever.
Speaker 3- Dude, Sean, you should see it now. Now there's kids that would do like back to back. Like, is it, what's after 900, 10, 10, 20?
Speaker 1- They do 900, they do back to back 900s. - Yeah. - One kid did a kickflip body barrel 900, you know.
Speaker 5So he's got a kickflip in the middle of the 900s. - Is this like a Roger Bannister, now they know it's possible or like is the gear better?
Speaker 1- I mean, that's what it was always. But that is the through line of skateboarding. We keep building upon what we saw, which is exactly what I did. But the era that I grew up in, a 360 was the most you could spin. And then Mike McGill did the 540. And then I did a 720. And then 14 years passed in between that and a 900.
Speaker 5- So I discovered you through your video game. I used to play it every day after school, all the Dreamcast, I loved that thing. That game was incredible. Can you tell the story about the video game? 'Cause I understand it, there was like a, you know, 'cause this is a business podcast, there was like a moment where they tried to buy you out or like buy your royalties out. Can you just tell the video game story
Speaker 1of the Tony Hawk first video game? - Sure. Well, I mean, you're talking about My First Million, that's where it came from, without question. Well, the story of the game, it started actually more around 1997. I got a call from a video game designer. I would say more like a coder, and he said, "I worked on this engine for skateboarding. I wanna see if you would go pitch it with me as a game to publishers and console manufacturers." And I was all in. I mean, I loved, you know, I was an arcade kid. There was an arcade at the skate park. And the last game that had been released up to that moment was Skate or Die for Commodore 64. For years past that, we were coming into home consoles more now. And what he had, it was on a laptop. It was keyboard controls. It was like the skater just kind of carving in around bowls. It wasn't great, but it was something. And the graphics looked better than anything that had been previously released. So I went with him to meetings. We met Nintendo. We met a few software publishers and just no takers. I mean, it was almost embarrassing, the conversations that we were having with these people. 'Cause it was like, I remember one guy said, "Skateboarding isn't even popular. Why would a skateboarding video game be popular?" - Was this before the 900? - Yeah, yeah, yeah. This is like, this is like '97-ish. And I didn't have a good answer to that. And this guy that I was working with got really frustrated. And he just said, "Look, I gotta find a job." Like I said, I don't think this is it. I don't think this is what's happening. And I kind of agreed with him. Like, I don't really want to go to these pitch meetings either 'cause they're just kind of degrading. And he said, but I do remember one, the last thing he said to me, he said, "I feel like your name is now planted in the video game world as someone who would like to work on a game or do a game. And if someone does one, they'll probably call you." And I was like, "Sure." And about a year later, I got a call from Activision. And they said, "We heard you're working on a game." And I was like, "I'm not, but I want to." And they said, "Well, we are. We are working on a game that is skateboarding. And we would like you to come see it and see if you want to be involved." And I went up to Activision. They had just released, what was it called? Apocalypse with Bruce Willis. Like literally featuring the likeness and voice of Bruce Willis, which was kind of a, that was a new thing. - Were they big at the time? - And they said, they said, "The game?"
Speaker 3- No, the company, Activision. - Activision.
Speaker 1- No. - 'Cause now they're huge. - I mean, their biggest hit before that was Pitfall.
Speaker 3- Okay.
Speaker 1- But was it like dozens or hundreds of employees? - More like dozens. - Wow. - They had just been taken over. Bobby Kotick actually just took over the company and I think bought it for much less than they ever expected. And they were just trying to make something new happen. And like I said, I mean, you're talking about Pitfall. That was mid '80s. The good thing about that was that they were open to kind of anything. They didn't have this cookie cutter approach that this is how we make popular games. They have to be first person shooters. They have to, you know, they didn't have the Call of Duty mindset. So they were willing to let us kind of go crazy with a skate game. So I went up there and the very, they handed me a controller and a modified PlayStation. version of what became THPS that I got to play was bruce willis on a skateboard with a gun strapped to his back doing all-easing kickflips across the desert and it was amazing i mean it was it was like as soon as i did i was intuitive the controls were intuitive i was like i said i was doing i was doing method errors um no you weren't bruce willis was doing yeah method yeah he was and i thought this is this could be the coolest thing ever um for skateboarders and like everyone told me at the time skateboarding was not popular but i set out to make a skateboarding game that hardcore skaters themselves would
Speaker 3appreciate that was it that was my goal it was awesome like i don't know if you know this sean but all the levels they were those are real like skate spots like when i moved to san francisco i was like i saw third and army on tony hawk's pro skater i gotta go skate it or like that's how i got introduced to like goldfinger and like a lot of these skaters i was like i'm gonna go skate it these bands that was awesome and then like you know alyssa steamer andrew reynolds jeff rowley like all these skaters that were on there they were like my guys now it it created a whole thing it was pretty wild um because it was like authentic to like the skater nerds could talk about it but then like anyone was into it it was it was it was pretty crazy you found that sweet spot where
Speaker 5the hardcore you know enthusiasts you know respects it but it's broad enough where a guy like me who's never skateboarded didn't know these are all after real parks i just could use it and have fun right it's like a pixar movie where it has two different people can watch it and get it both enjoy it but at two totally different levels yeah and and i didn't really expect it to
Speaker 1resonate with non-skaters i knew it was a fun game because i had played video games my whole life but i also knew that it was niche and skateboarding was still kind of more alternative and whatever you want to say but i will say that i got lucky in i mean i got lucky in all kinds of ways but but one was i had just done a couple of big marketing campaigns promotions for brands that that i believe in but but their campaign was cheesy in terms of how it represented skateboarding because they wanted you know it was it was madison avenue and they they had their take on what skateboarding was and i just went along because i'm finally getting paid you know to to to do something with skateboarding and i but i didn't feel like it it had skateboarding's integrity in mind or they didn't really care about it and so i told myself if i get any more big deals from big companies i'm going to i'm going to demand that i have final approval over what goes out that was a daring move at that time because skateboarding was still you know it's x games but everyone else knew better of how to do commercials and campaigns and stuff and so the very first contract i signed with that approval demand was activision and like i said they were kind of throwing everything against the wall so they said okay we'll we'll trust him and then as the game started to get developed as it started there was kind of a buzz in the air about it i actually i mean it's been a long time so i'm not getting in trouble anymore but i burned copies of it from my friends while we were developing it so like a few of my friends have beta versions of thps and i actually modified their playstations so they can play it because i wanted to be honest feedback from real skaters this is before we actually chose the characters and they would let other people play it and prominent skaters and at some point there was a buzz in the skate industry about the game they just called it the game and i knew that we were on to something if hardcore skaters are excited to go buy a console to play this game um and then as as activision started to as we were getting close to the release date they started sending it to um game review magazines you know media outlets whoever would would pay attention and started getting insane feedback i mean they were getting reviews of like nine nine point oh nine you know perfect ten whatever and And right before the release, they called me and said, we want to offer you a buyout of future royalties. I said, what does that mean? They said, we want to offer you half a million dollars and then you won't get royalties going forward. At that time in my life, someone saying a half a million dollars sounded like a half a gazillion dollars. Like I had never heard anyone speak those words unless they're talking about some fantastical person that we will never meet. But I had just bought a new house. I had got a mortgage that I could finally afford. I had some decent prospects with sponsorships, with a competition. I was still competing. And I thought, now I'm going to let her ride. Like, why not? And that's how I made my first million.
Speaker 3Do you remember or can you recall the day after the first game or a few games in or a few years in? Where you started making money, where you're like, oh, wow, life is different now because of this game?
Speaker 1Sure. Yeah. I would say definitely after the second release where things exploded with interest. And also just in terms because of that, people knew my name more in the general public. And then suddenly I was getting offers to do bigger campaigns. I mean, I was getting invited to red carpet premieres. You know, just random stuff that made no sense to me. It was exciting, but it was also just kind of like, this is a weird level of fame that I never expected or even wanted. But I will tell you that when the fourth game was released, if I have this right, I had lunch with my connection at Activision. I actually went up to LA. It's like, I really want to talk to you about the game and the future of it. And fourth game just got released. It got to be in the top. It got to be in the top 10 sales right away. And he said, the first three are still in the top 10. So at that time, four out of the top 10 games were THPS. And I said, what does that even mean? And he's like, this is what it means. And he slid a check across the table for $4.5 million.
Speaker 3Was that life changing?
Speaker 5Yeah. Was it the same feeling as the 900, just relief? Or this time you had some joy?
Speaker 1I mean, it's joyous. It's, you know. I never did it for that, though. So it wasn't like, oh, okay, that's it. I'm finally, I finally made it. It was nice to know that my family would not have to struggle.
Speaker 5Today's podcast is brought to you by my friends at Mercury. They make the world's best banking product. I think you know this already. I use Mercury for all of my businesses. I think I have like maybe seven or eight businesses. We use Mercury as our business banking across all of them. And now they actually just launched a personal banking account. So I have my personal account there. I moved off of Wells Fargo and Chase. I'm just all in on Mercury. Why? I like products that are easy to use. I like products that get me and the problems that I have. So like very easy to make a joint account with my wife. Very easy to spin up virtual cards. One click and I get savings yield. It just has all the stuff that I need in one place. So if you're looking for the best banking product on the market, it's definitely Mercury. I will fist fight anybody who disagrees with me on that. Go to mercury.com slash personal and learn more. Mercury is a FinTech, not an FDIC insured bank. Banking services are provided through Choice Financial Group and column NA members FDIC. Not many people were doing the type of thing you did. Like you were actually, in a way, one of the first kind of influencers to have a product or a brand, right? Now, like, you know, today that's very, very common. But actually, you're one of the kind of early success stories.
Speaker 1No, that was super strange. I mean, people would talk about Tony Hawk and they're not talking about me. Even the game designers and the people who worked at Activision would be like, oh, well, for the next Tony Hawk. I'm like, hi.
Speaker 3Well, it's a very strange thing because there's like Wayne Gretzky, Michael Jordan, Tiger Woods, Lance Armstrong, Tony Hawk. Like, that's a very, and then maybe like Kelly Slater for surfing. But it's a very strange thing, I'd have to imagine. Do you guys hang out once a year? You just get together, face of the sports, dinner that we do.
Speaker 1Like, you put your hands in the middle, like your rings touch. Wow, yeah. That's some Illuminati. No, but my name was associated with games. Like Jordan, you probably associate with shoes, right? But it was wild. And I think at some point I embraced that more. And I think at some point I embraced that more. And I think at some point I embraced that more. I was trying to make it more like, that's not me, that's not what the, but I'm proud of the series and I'm proud of what I brought to it. And I'm proud of how it affected kids at a formative age. Like you said, people discovered a certain type of music. They discovered a love for skateboarding. I think also a fan base discovered an appreciation for skateboarding that maybe they never had. And that was the tipping point for skateboarding because before that, the only people that skateboarded that skated were, that loved skating were skaters, right? You could not explain the nuances of a kickflip to a non-skater before 1998. They didn't care. Like, why are you still playing with that toy? And after that, it was like, people tuned in and they appreciated it. Like, there became a reverence for Rodney Mullen, finally. You know, he was like the oddball freestyle kid. And all of a sudden it was like, nope, he created this, these tricks in this language?
Speaker 5Well, I think one of the things that for me at least, you know, I don't think I ever cared about the skating, but there was always something that, you know, I think the great athletes and the great performers transcend the sport. So to me, what you did was not about skating, but it was about the idea of going for it. Like you just, wow, like that, that guy really cares. He's really going for it. He's putting, he's taking risk, you know, his courage, it's cool. There's like bigger ideas that you can attach to that you can use in other, other ways. And I'll give you an example. I think recently you talked about how, you know, you were skating, you broke your femur and you had this great tweet about like coming back and just trying to do a kickflip again. And then I think the way you said it was like, it was so satisfying when you finally were able to do it coming back from the injury, you're older now. And like, this is a trick that you could have done in your sleep before, but now it's hard. And it was so satisfying to pull it off. And you were like, find your kickflip. And you know, I'm not skating, but I could take that and I can use that. I could find that right now. That was inspiring. Yeah. Well, I think it was,
Speaker 1I had a bad recovery when I broke my leg. I, my bone actually moved out of place. It was, it had been set with a titanium rod and I just got back out there too soon. So I kind of sabotaged the healing. Eight months later, I had to have a reset again and redone again. So I never really even got to the kickflip stage in that first go around. And then when I got a reset and I started to do a proper recovery and wait enough time, when I did it, it was so hard. Like it was so, you know, scary, painful. It was ugly. Like it's not the kickflip you want to promote. It was just more like I did a terrible sloppy one, but I did it. And I think that's what I was trying to convey is like, find your kickflip. It doesn't have to be perfect. It doesn't have to be the dream that you have set for yourself, but get to that stage. Cause then there's more to offer. There's more to get to after that.
Speaker 3Can you kind of give a, a rundown of what like the Tony Hawk empire is right now? We had Rob on, Rob Dyrdek a while ago, and we've become buddies with him. And you guys seem similar where you have like, it appears as though you have like a fantasy factory. Like you have the warehouse with a ramp and you've got a team there. What's the whole business now?
Speaker 1Well, Birdhouse Skateboards is my first company that I started in 1992. I've got a Birdhouse board right now, by the way. Oh, thank you. You're keeping us alive. And then I do a lot of speaking engagements, kind of like Rodney. That's what Rodney's bread and butter is now. And so I'm doing a lot of those. I do, we do, we have our charity, the Skateboard Project. We have Hawk shoes back in the mix. We have Hawk clothing as well. And we do a lot of, a lot of licensing. We have our own video production company, 900 Films, who have done stuff with like Liquid Death. Pretty much anything that you've seen of me out there, QAnon, Ridgewall, stuff like that. It's, it's done through 900 Films and also just skate content. And then I have my ramp. I mean, really, that's the, the, that's the pinnacle of the office. When you say I have my ramp, what does that mean? That's like, I have my own half pipe. I have my own half pipe in the warehouse of the office. The crown jewel. Like that literally, when I hang up with you guys, I'm going there to skate. I'm not going there for a meeting. I'm not going there for some sort of pitch or concept. It's, I'm going there because I want to skate.
Speaker 3But I think you've done some good angel investments too, right?
Speaker 1Yeah. I've definitely gotten lucky in that I get to, I, you know, I sort of know some of the, the main Silicon Valley players that I've met through the years. And they've invited me to invest in some stuff that, that I was interested in and probably wouldn't, wouldn't have had a way in. What are some big ones? Nest, Blue Bottle, well, Liquid Death, but they're, you know, they're still trying to figure out what they're doing. Events.com, I think is about to go public. And, and a bunch of others that I'm still holding on to.
Speaker 3I think DocuSign is one of them.
Speaker 1DocuSign, yeah.
Speaker 5That's amazing. Do you, you know, when you, when you kind of think about, because it looks like you did a bunch of different business ventures somewhere, some didn't, normal as an entrepreneur. Sure. Yeah. If you think back now, like what, what was common about the ones that worked and what was common about the ones that didn't? Do you, do you find a through line or kind of a signal there that you can now look out for more?
Speaker 1Not always. No. I mean, I would say restaurants had been the riskiest, but also I can't stay away. What did you do or what have you done? I invest, well, I invested in a few. Some didn't work. What, one specifically, Counter Burger. I don't know if you guys ever been there, but they, they started a few chain, they started a few in San Diego and I invested in two of them and that didn't work. But currently Chicken Hawk is, is our Nashville hot chicken restaurant that's here in Encinitas that I'm super proud of. And it's, it's, you know, it, the menu speaks for itself. People love the vibe. It's the vibe is like nineties skate. We have a bunch of videos playing. I have a bunch of my sort of trophies and artifacts on display there. But I would say, I would say, I would say, I would say, what has worked is if it's something that I am truly passionate about and that I can contribute in more ways than just money, the, those seem to be the ones that, that do well enough and the people behind it. I mean, that's what it is. It's just like, you know, there, there's sort of a dream team of people that I know. And if they tap me to be involved in something, even if something I know nothing about, I'm in and, and then not, those don't always work either, but. Yeah. But for the most part, their success rate is, is unparalleled.
Speaker 3You're I'm a, I'm a huge birdhouse fan. Um, but Rob, when he was on, he was like, man, skateboarding, particularly decks, like it's a really hard business. Like the margins are small. And if I remember correctly, decks have been like $60 for like 20 years. Like the price has always been the same. They're still 60 bucks. When I was 14, they were $60. Can you tell us the origin story of it? And what was like the peak in terms of how big it was? And was it ever,
Speaker 1even good, even at its peak? Yeah. Well, the, the first few years of birdhouse were pretty bleak. In fact, I had a partner at the time, Per Willender, who was also a pro skater and he, we had some heavy discussions. I would say within the third or fourth year of being in business that we, we can't keep doing, we can't keep cutting our salary for one, but we definitely can't lose money. Um, I got lucky that he had a business degree and he was able to, to keep it afloat. And then when the X game started, we saw an uptick of interest, which actually brought us into finally being profitable around 97, 98. And then when the video game was released, I do remember having this conversation with him too, where I said, you know, we got to include our skateboards in the game as, as options. And he said, well, they should be paying us. And I was like, they don't have any money. You know, they, they weren't throwing money around at the time. Also, I disagree because I feel like this could be the ultimate marketing tool. Once this gets out there, people will know what Birdhouse is. And a lot of the, you know, some of the skaters in the game were Birdhouse riders, of course, but also because I believe they were some of the best at the time. And that is what happened. When that game got released, our sales went ballistic. I mean, those were the, those were the heyday of Birdhouse in terms of recognition, in terms of, you know, the consumer's wanting it. Probably 99 to 2005-ish was sort of the peak. And, but I've kept it going all through the years, even through the harder times, you know, through being creative, doing licensing, trying to supplement the paying riders through other licensing of my own, because I still love it. You know, even it's not, yes, Rob's right. It is not a profitable business. But I don't care.
Speaker 5Hey, I don't know if you saw this story about Novak Djokovic. And it was, I think it was Djokovic. It was some, it was either him or one of the other top players. And they were, he was in a slump or he was kind of falling out of love with the sport. And his coach or whatever had a great conversation with him, which was like, you know, when you, when you got into this and you were at your peak, you know, was it because you were winning? Was it because you wanted these titles? Was it, what was the thing? He's like, no, I just, I just love to swing the racket. And he's like, do you still love to swing the racket? He's like, I love to swing the racket. He's like, well, then you should just go out there and swing the racket. And he like got back on form and went back to the top and kind of like rediscovered the love of the game. Did you, did you have moments like you said, like after this podcast, I'm going to go skate.
Speaker 1It seems like you really loved it. I never, I never lost my interest in skating. Not, not once. In fact, at some point, all of the other stuff I was doing, especially when the video game was, was hitting, was just going from my actual skate time. And I had to schedule it out. And I remember like, there was a video that these guys wanted me to be in. And I thought it was important. It's like a more core video, but, but it was like, they, they were offering me to be, have a little section in it. And I was looking at my schedule and I was like, I have, I have from 1 PM to 2 PM next Thursday. That's all I can give you. And I remember thinking like, this kind of sucks. That that's how I have to schedule my skating. It used to be, I, I just did it when I wanted to. I learned to shift that priority through later years. um i mean in all kinds of ways mostly to spend time with my family but but also to find time to skate in a meaningful way not just for a video hey i want to ask you about internet culture
Speaker 3because i grew up watching like 411 videos and like basically sean like before the internet like there was magazines like thrasher and then there was trans world and they would put out i don't think thrasher did it but these these companies and audio and birdhouse would put out these skate videos quarterly annually or they would have like monthly video it was basically a video magazine and you'd have to go to the skate shop and you'd have to buy it and it was all word of mouth and it was awesome because you start falling in love with these skaters because they would show personality like it was almost like a combination of skate video music video and home video and then eventually occasionally it'd be stunts which is how jackass kind of came to be but it was really cool because it was like sort of like vlogging before youtube came around and it was very impactful to me and then there was like zines like thrasher which is a magazine that's still around they were they were pretty amazing and it's sort of like when youtube it was first e-bombs world and then youtube when it started getting popular i remember thinking this is just skate videos this is like what i like it was very it was so interesting how this like subculture diy culture it didn't directly become mainstream but it definitely influenced the thing that influenced the thing do you know what i mean
Speaker 1oh for sure i think that yeah skating it's just it was just a bunch of rag tag creative people trying to find an outlet and it's funny you said zine i someone just gave me this this is my zine i created in 1982 that's awesome and my friend had one copy of it um and that's what we did like we this is before you know there were no skate magazines so i just created one so what would be what's in that what would be in it mostly pictures of my friends skating at our local park del mar i even like faked some ads like i made an indie ad of independent riders and he didn't pay me anything to do this in fact my brother worked at a newspaper at the time i used all of their resources to make these happen and then you would distribute them where like i think i put them i put them on display at the skate park because at that time del mar skate ranch was the only park open in southern california and i was like oh my god i'm going to do this i'm going to do this i'm going to do this i'm going to do this so i just put them on display and i think that i sold them for 50 cents and at one point the skate park manager said hey do you want the money from your magazines and i have like 30 dollars and i was so excited well did you did you meet any of the
Speaker 3early internet company guys like like the like youtube or anything like that because it seems
Speaker 1like there would have been a lot of crossover between um i'd say the one the one guy i met in those early days was kevin rose because he he was a hardcore skater when he was doing dig and he actually got me to go to my first comic-con because he wanted to do an interview with me and it's funny because i live in san diego and i avoided comic-con like the plague because of all the traffic but he and i got close and and um he's the one who led me into blue bottle that's a good
Speaker 5hookup hey you said you you do like corporate speaking or you do speaking gigs what's the main message you try to get across to people like that what's the main message you try to get across to
Speaker 1at those well i kind of it depends on what it is if it's a keynote i'll take people through my story for the most part and try to give some examples of turning points and decision making um but also i i fine-tune it to what their theme is right um so i'll pick specific stories to to lean into depending on what their messaging is and then sometimes i just do what they call fireside chats like with a mediator i'll take questions from the audience that's the more fun for me because you can go different places with that um and on different tangents is there
Speaker 3anything um that you're going to look forward to now in terms of like business or in terms of like accomplishments that you haven't done yet what's keeping you up at night oh wow um yeah i i don't
Speaker 1have like lofty goals really i um just trying to you know keep it moving um i'm still skating so i think that that's probably you know as as ridiculous as it sounds when i'm closing in on 60 here that i still want to learn some new tricks but like i i tried a trick yesterday and i'm gonna go back at it today it's not it's not some high impact spinning move but but it's something that gives me joy and and incentive um but but in terms of more life stuff i mean we have a grandchild now and that is i understand why people gush about being grandparents because that is the most fun thing ever um and so i want to make time to be available to him and and also to still provide for our family so i'm trying to find that that's always the challenge
Speaker 3but i'm up for it i've been kind of depressed over the last 12 months when i go out and skate now it takes so much longer to warm up like to get my hips warmed up it's crazy and then every
Speaker 1time i'll tell you well when you when you when you close in on 58 some days you just don't warm up you don't get there that's that's what you have to look forward to just pack it up and you just no you don't pack it up you just have to take what you had like whatever you got that day you have to take and be like all right that's all i could get like i used to go and i'm like i have to try one
Speaker 3new trick and now i like i can't get hurt because i gotta lift my kids up later today and so like if i feel pressure it takes forever to get my hips activated and warmed up it sucks man it sucks it's
Speaker 1i feel you there but but also i do have some techniques for for warming up pre-skating that that have helped me in my last five years for sure that i can share with you um but maybe maybe this
Speaker 5is the next the next thing this is the next tony hawk pro skater it's a skating for aging stretching a skating for aging video series that you create a dvd straight to vhs maybe and we just distribute it to the tens tens of people out there who are you know 40 plus skaters that are trying to still
Speaker 1keep it well one of my friends is a pro skater was a pro skater in the 90s he actually asked me like do you have any tips for sciatica and i sent him all my stretches i do before i skate like i just set my phone up and it's like here's this one this one make sure your palms are out dude i'm not joking i need that all right here well you want it you want to see what i'll show you what i know all right give it to us this is this is the the first one can you see me right here yeah all right yeah you can on one hand you can do it on the other hand you can do it on the knee leaning forward everything is straight through your back even your neck so you're trying to push upward with your head and your neck chin down and then you hit hands out twist them out keep them twisting keep pushing out like this okay all that tension for 30 seconds right are you leaning forward and everything nice upright yeah you continue forward do the other one 30 seconds but for your hips you want to do one outward too like the
Speaker 3oh there you go okay all right i'm gonna do that not that's that's like the quickest warm-up i'm gonna go to riverside the skate park and sometimes i go to tompkins which sean in new york city tompkins it's kind of like it's a little hardcore like the guys are can be rough they're really good i'm gonna do that and i'll be like guys tony tony told me like it's okay i don't i don't think that's
Speaker 1i don't know if that's gonna get you the leverage that you think it is but we're gonna say it either way i'm gonna do it like this i tend to i tend to do them outside of the skate space and then i come in more warmed up like that
Speaker 3i'm already wearing a helmet so i'm older than everyone i'm wearing a helmet so i already get
Speaker 5like join the club i already get a little luck why is tony's foundation building huge stretching areas next to all the parks that they're building but i but i feel you in that like you're that
Speaker 1you're when i go to a skate park i usually go before 10 a.m because that's the time when it's crusty old dudes full pads and you know they're not they're they're stoked you're there they're not going to give you a hard time or anything or it's parents with little kids yeah so that's to me that's those are the prime hours like like 8 to 11 a.m at a skate park and sean one of the fun i like having sean here because
Speaker 3i can explain skating one of the fun parts when you're a kid is when you do street skating you go to like corporate buildings and you jump down the stairs and handrails and stuff and it's up you always get the police call and so part of the culture is kind of like avoiding the police call getting that done to you and like the confrontation i don't do that at all anymore because i'm like i don't want someone to take a photo where i look stupid i don't want a confrontation so i'm as i'm softer than cream cheese now it's only skate parks also i don't want to look but but to your
Speaker 1advantage there are way more skate parks than ever yeah it's way better street obstacles so
Speaker 3you're living in the best timeline for that but that was like the most fun as a kid was skating until you get the police called and running from the cops and going to i had so many tickets
Speaker 1what would what would a ticket be like trespassing um i'm i got i got a ticket for skating on the boardwalk of the beach in oceanside for 150 bucks in 1990 that's ridiculous and that was and i paid it to avoid going to court to try to fight it because i was like i guess you can't skate on the boardwalk i thought this was california i thought like we were living the dream have you been arrested no i got i got a speeding ticket in georgia this is around the same time like 92 ish and I mean, I literally rented a Geo Metro. I got a speeding ticket for going 70 in a 55. And the guy looked at my license and immediately like his whole vibe changed because it was from California. And he's like, oh, I'm taking this guy down. And he goes, well, you're from California. I can't write you a ticket. You're going to have to come to the sheriff's department and put me in a holding cell. Wow.
Speaker 3For 25 over.
Speaker 1And then, well, he just said like he couldn't process, whatever it was, whatever his excuse was, he couldn't process. He couldn't process a driver's license from California. And I had to pay cash to get out. And I was like, well, how do I get cash? And luckily there was someone with me who was one of our team riders. And I handed him my ATM card. I said, just go get as much as you can out of an ATM, please, right now. And so he had to drive into this little town, get whatever I could get, 200 bucks. Come back and I paid the fine. They let us go. I think you got hustled, my friend. It felt like a shakedown. Yeah.
Speaker 3It's like when you're at a strip club and they want to give you a lap dance, they take you straight to the ATM. And then you go in the back.
Speaker 1I mean, it wasn't, but yeah. So to answer your question, was I in jail? Kind of.
Speaker 5Well, no, you were. Well, don't take that as a yes. I got to say, we've done like a thousand episodes of this podcast. You are one of my favorite guys to ever have on. You are, you're such a fun hang, super humble. Just a good time, man. I really appreciate this. Like this was a lot of fun for us. Yeah, thank you. Thanks for having me. And I know, and Sam, I want to compliment you for hiding how exciting this is for you. I know you let a little bit of it out, but like Sam is like, you know, he's going to have to call a doctor after this. It's lasting for more than four hours here. So Sam, good job.
Speaker 3Keep doing those 360 flips. Don't lose them. I'm going to try and do them until I'm 50. And it was, you know, you're my hero as a kid and I still look up to you. So I definitely would. It was giddy on the inside talking to you. So I really appreciate it. Oh, I appreciate it. It's been badass. Well, thank you. That's it. That's the pod.
Speaker 2All right, let's take a quick break.
Speaker 5I want to tell you about Marketing School. It is a podcast that is part of the HubSpot Podcast Network and it is run by Neil Patel and Eric Hsu. And these guys are both marketers who are running businesses. And so if you want real world tactics from practitioners who are actually running businesses, who are actually running businesses, who are actually out there in the field doing it, this is the podcast for you. Check it out wherever you get your podcasts.
PodcastTranscript AI