A shocking $18.7 million maple syrup heist in Quebec, Canada, exposed deep systemic corruption within the Quebec Maple Syrup Producers’ Federation—a legal cartel that tightly controlled production, pricing, and sales. Farmers were capped in their output and often left unpaid for excess syrup, fueling a black market where barrel rollers sold syrup at prices up to 50% higher than the Federation allowed. Richard Valliere, a farmer with a long-standing anger toward the system, orchestrated a massive theft with Avik Keron and Sebastian Jutra, who had access to a poorly secured warehouse. Using a sophisticated plan involving water refills and false replacements, they stole nearly 3,000 tons of syrup over a year, selling it through black-market resellers like Etienne Saint-Pierre in New Brunswick. The operation unraveled when a warehouse audit revealed empty barrels, leading to a full investigation. While all main suspects were arrested and convicted—Richard received an eight-year sentence and a $9 million fine—the Federation faced no real penalties, only public embarrassment. The heist revealed not just criminality, but a broader injustice: farmers’ economic suppression and the rise of resistance. Though most of the stolen syrup was sold abroad, consumers may still unknowingly consume black-market syrup. The case remains a powerful example of how systemic corruption can inspire vigilant, albeit illegal, acts of rebellion, with listeners often rooting for the thieves as a form of protest against unfair systems.
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They thought it was the perfect crime, involving forklifts, fake barrels, and more maple syrup
than you could ever imagine.
A plan so clever, it couldn't possibly fail.
Until it did, spectacularly.
Welcome to Crimes of Deception.
I'm Sabrina DeAnaroga.
I'm Jennifer.
I'm Corinne Vian.
And this season, we are diving into stories where ambition, ego, and a little bit of delusion
turn everyday schemes into headline-making crimes, and also some of the most ridiculous
crimes ever committed.
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The case of the maple syrup heist starts now.
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Today, we're heading to Canada to cover a case that has truly stuck in our collective memory.
Sticky stuck.
It's the biggest heist of maple syrup in history.
From the outside, this warehouse looks unremarkable.
A red brick building sitting quietly,
off a highway about two hours northeast of Montreal.
But inside sits one of the most valuable assets in all of Canada.
Barrel after barrel after barrel of maple syrup.
Liquid gold.
Perhaps it's best that this building is unassuming,
considering the value of what is held within.
Accountant Michel Gavreau pulls up to the building.
It's a hot summer day, July 30th, 2012,
and Michel has a job to do.
He needs to make sure every barrel is accounted for.
Michel is the kind of guy who loves a spreadsheet.
He's organized, he's used to dotting the I's and crossing his T's,
and he takes pride in making sure that he is very diligent in his tasks.
He needs everything to be in order and that not a single penny is missing.
And today's job, well, it's a pretty big one.
A task that can't be completed in his air-conditioned office,
because he needs to count these 16,000 barrels of maple syrup.
By hand.
That is a lot.
That is a lot.
He's getting his steps in.
Michel steps inside the warehouse and he gets the feeling that
something's off, something's wrong.
First, he notices the smell.
Not the sweet, cozy, comforting smell that you would expect from a warehouse full of maple syrup,
but more of like a whiff of stale beer in the air.
The floor is sticky, the concrete floor feels tacky under his shoes,
like someone had spilled syrup and then maybe tried and failed to clean it up.
Michel pauses.
That's odd, but nothing seems out of place.
So Michel makes a mental note to let the warehouse manager know
to keep the place a little bit more cleaner, and then he gets to work.
This space is a sea of metal barrels,
row after row of perfectly symmetrical rows disappearing into the distance.
Each one weighs more than 600 pounds.
And Michel has a lot of work ahead of him.
So he gets started, carefully stepping from barrel to barrel,
climbing over them.
It's like he's playing a game of Donkey Kong.
He does this with ease, it's not his first rodeo,
but when Michel gets to the top of a stack,
the barrel beneath his foot suddenly shifts.
Just slightly, just enough that he loses his balance.
His arms windmill in the air for a few heart pounding seconds.
Somehow, Michel manages to stay on his feet and he steadies himself.
But now he knows there's certainly something off.
He taps the barrel with his foot.
Sounds hollow.
Which is impossible.
It's a 600-pound barrel of maple syrup,
so it should never wobble, let alone sound hollow.
Tapping again, Michel realizes the barrel is empty.
Oh, what?
Where did it go?
Where did it go?
Concerned, he checks another.
Also empty.
And another.
Also empty.
It feels like Plankton has stolen the Krabby Patty recipe, doesn't it?
I feel like we're in the Pink Panther movie,
barrel after barrel.
He discovers they have all been drained.
And by the end of his investigation,
Michel and authorities found that $18.7 million Canadian dollars worth of maple syrup was missing.
$18.7 million.
Maple syrup is expensive.
That's a lot of syrup.
And a lot of money.
Mm-hmm.
It's a breakfast emergency.
I really do feel like that's a lot of money.
I feel like that's a lot of money.
This is a Pink Panther meets Wes Anderson meets Ocean's Eleven film.
Oh, totally.
End story.
Like, how in the world did someone steal $18.7 million worth of maple syrup and not get caught?
Especially given how heavy they are.
Like, I don't even understand getting away with one barrel.
And also, what happens to Michel if he loses count in his, like, as he's going by?
There's so many mysteries.
Well, then also, who would want this much maple syrup?
Aside from you.
Me.
And so many.
But these are the questions we are going to ask and hopefully answer.
Aside from you and so many.
But mostly you.
But before we get into it, we're going to shout out a couple of our sources for today's episode.
There's an episode of the Netflix series, Dirty Money, all about this maple syrup heist.
And an article by Brendan Burrell in Bloomberg News and reporting from Canada's National Post.
Okay.
I think it's very important to give context about maple syrup in general.
Besides it being your favorite.
We're getting into the facts.
Maple syrup comes from the sap of maple trees.
It is collected and slowly boiled down into the golden sweet syrup that we leather on our pancakes.
And if you're Buddy the Elf from Elf, on our pasta.
On your Brussels sprouts, in your coffee, on your ice cream.
Yeah.
In your oatmeal.
Anywhere.
Just guzzle it.
Take a shot of it.
Love it.
It was first discovered by indigenous people in Northeastern North America,
who then shared their knowledge with the European settlers in the 1600s.
And naturally, you get one taste of maple syrup and you're hooked.
So the European settlers were like,
yep, this is a very important part of our lives and the regional trade.
And then demand grew from there.
Kind of ironic since the settlers came into the Northeast and like basically knocked down every single tree here.
But maple syrup is still very prominent.
And today, the global maple syrup market is worth roughly 1.6 to 2.5.
2.7 billion dollars per year.
Canada produces about 70% of the world's maple syrup supply, producing roughly 18 to 20 million gallons of it per year.
Oh my God.
And then 90% of that 70% comes from Quebec.
Wait, what was it?
18 to 20 million gallons.
Per year.
Which is wild.
Because it takes somewhere between like 30 and 50 gallons of sap boiled down to just make one gallon of maple syrup to sell.
You know that detail.
That's a lot that you have to collect.
That was not in the script.
That is, Corinne just knows that off the top of her head.
It's 30, but for some sugar bushes, it's a little bit more.
But okay, so in simple terms, maple syrup isn't just delicious.
It's also a billion dollar industry, which naturally that means there's a little bit of corruption, some power struggles, and shockingly in this story, some mafia energy.
I believe it.
Which is just so, like, this feels like a cartoon where it's like, I'm just picturing people like in their flannels and they're being boots and Birkenstocks.
And it's like French mustaches.
But like mafia vibes.
It doesn't feel real.
But it is.
It is.
And part of the problem is that maple syrup is also incredibly hard to predict.
So sap only flows during a tiny window each year.
So if it's too warm or too cold, production drops.
By the time this episode comes out, we are probably past.
Maple syrup sugaring season in Canada and maybe at the tail end in Vermont.
All of my facts are going to come flowing.
But essentially, it's chaotic.
It's unpredictable.
You can't just, like, assume you're going to get.
It's just like any crop, right?
Like, you can't assume you're going to get the same harvest every year.
Right.
So this is where a group called the Quebec Maple Syrup Producers comes in.
So we're just going to call it the Federation for the sake of simplicity for the rest of this episode.
The Federation was established in 1966 to regulate the production of maple syrup.
within the province
Quebec. Their goal was to control supply, stabilize prices, and also protect the farmers
from those unpredictable harvests. On paper, that sounds great, right? You're like, yeah,
in theory, sure. Yeah, you're like, oh, help the farmers and still get my maple syrup for breakfast.
That's great. It's not as great as it sounds. So the Federation boasts keeping the industry stable,
but when you actually look at the logistics of it, it's kind of more of like a maple syrup
cartel. But a legal government-approved cartel. Yeah, but like it makes me mad. Like I'm kind of
glad that they got robbed, but it's they got robbed after they robbed others, which we'll
talk about. Yeah. So the Federation literally controls how much farmers are allowed to produce,
who they can sell to, and how much they can get paid, which that is ludicrous. Yeah.
So if farmers produce more than their allotted maple syrup, they have to send the
excess to the Federation's reserve. And this maple syrup reserve was created in the year 2000,
and the idea was basically to make sure the world always had enough maple syrup.
Which we love. They have these things everywhere. They, isn't Wisconsin,
don't they have like a cheese reserve? Oh, we were going to say more maple syrup facts,
and I was like, I don't know, girl. I don't know. Wisconsin has a cheese reserve. Yeah,
they're cheesetown. Upstate New York has like a whole seed bank in case the world ends. Right,
so it's good to have the reserves. Yes, yes. Yeah, but they're controlling how much the farmers can
sell, and then like stockpiling and holding it onto it. Exactly. So the farmers who overproduce,
they have to send their excess to the reserve, but they don't get paid for their production,
and sometimes they don't get paid for years, not until the Federation decides to sell the maple
syrup do they get paid. And farmers are essentially capped, so they can't make more than the
Federation allows, but they are allowed to make less. So I don't know how we're like protecting
the farmers here, but that's what they're telling themselves here. And on top of that, the Federation
is in charge of selling the syrup, and they also pocket a nice little percentage, a fee. So it's
more than just setting regulations. They basically inserted themselves as the middleman and started
pocketing money. Yeah. And there's a lot more legal financial drug in here, but the important
thing to understand is that the Federation, which did start for good reason, is now seizing the
opportunity to benefit for itself and restricts those who are actually producing the maple syrup.
And for a lot of maple syrup producers, that's a nightmare because they want to
sell their syrup in a free market system, but feel like they can't because the cartel is like
overseeing everything. Also, it's kind of ridiculous because the whole thing is like,
oh, well, there's unpredictable seasons, so like we're helping you here. But they're not at all,
because then if you have a bad season, too bad, you make what you make. But if you have a good
season, sorry, you're capped. Like you can't make up for the previous season because you can't sell
or make more if you have more. So what do the farmers do? Well, some of them take matters into
their own hands.
And they have started to sell it on the black market, which I fully support, which I also love
so much because it adds to the cartoonish nature of this environment and this like corporation.
Yeah.
That there is a black market maple syrup underworld.
Like where do you buy it? Like where is the black market?
How do you find it? I think you have to know someone. But these guys who sell on the black
market, they call themselves barrel rollers because they roll barrels of syrup to the
black market maple syrup, which I think is the coolest thing ever. Like if I'm going to present
my maple syrup at breakfasts and be like, this is from the black market. But they can bring in
sometimes upwards of 50 percent more per barrel than the Federation allows them to sell. So like
I understand why they would use that avenue to sell. But the point is, in context that's important
for this episode, is that maple syrup farmers and Corinne and I are annoyed with the Federation.
And so that means black market sales,
are commonplace.
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Happy Halloween, Crime House listeners. I'm Vanessa Richardson.
Join me every Sunday this month on Crime House 24-7 for Crime House of Horrors,
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Yeah. You'd be a barrel roller. Right. Yeah. I don't know that I'd be rolling the barrels,
but I think I'd be a customer. You'd be selling them. Oh, you'd just buy them. Yeah, yeah. Okay.
I'd support them making more for their season. I agree. Okay, so this brings us to a man named
Richard Valliere. Richard's dad owns a sugar shack, so he grew up in the maple syrup business
and he knew his way around it. He learned how to work early on in this business, and he also saw
the corruption firsthand from a very early age. And he watched the corruption firsthand,
as his father and all the laborers worked so hard day after day. And all of that work was just
being restricted and capped by the Federation without them being able to amass the wealth
that they could, despite there being demand. So by the time that Richard was in his 20s,
he was working in the business, actively trying to find ways to stick it to the Federation.
He was like a maple syrup Robin Hood. I like that you said stick it too. I feel
intentional. For sure. He started buying syrup directly from producers and reselling it to buyers
outside of the Federation system, aka the black market. And by 2011, when Richard was in his 30s,
he had been selling maple syrup on the black market for over a decade.
The Federation was aware of Richard and his black market dealings,
and they actually fined him $1.8 million in 2007 after being caught buying almost a literal ton
of syrup out of the black market. And so he was like, I'm going to sell it to the Federation.
Outside of their system, the Federation even seized his house. But Richard did not let that
stop him. And then one summer day in 2011, a friend named Sebastian Jutra, who was a truck driver,
tells him that there's someone he needs to meet. This is a guy with a great business opportunity.
So Richard is like, okay, I love the sound of that. And he drives about an hour and a half
outside of Montreal to meet this guy, this guy with this great business opportunity.
So he pulls up, plans to meet at this particular spot. It's a truck stop along the highway.
And this place is packed with families on road trips and people stopping to fill their tanks.
And it's like definitely not like a quiet, like secret handshake dealing opportunity.
Meeting in plain sight.
Totally. The first thing Richard notices beyond the crowded parking lot is that there are a couple
dozen giant plexiglass dinosaurs. I want to go to the truck stop or rest stop. How fun.
This is so fun. Yeah. And under the watchful eyes of these stegosaurus and ferocious T-Rexes over here,
Richard meets Sebastian and his friend, who was a guy named Avik Keron. Avik is in his late 30s,
and he tells Richard that he can sell him a lot of maple syrup at a really good price.
But here's the thing. Avik has no experience in the maple syrup business.
But he does have a history of fraud. So naturally, Richard is a little
suspicious of this business proposal. He was like, I love these dinosaurs at the rest stop,
but I'm a little bit dubious of you, Avik.
How can you say no in front of a stegosaurus?
How could you say no? But more than the fact that Avik has no history
of working in the maple syrup business, Richard knows that the year's maple syrup harvest wasn't
good. So he's kind of like, how would Avik have access to maple syrup if the production this year
was bad? It reminds me a bit of the sommelier wine heist situation or character, I guess.
So in 2011, Canada's production was significantly lower than usual.
And as context, in 2011, Quebec produced about 105 million pounds of maple syrup.
But then the next year, in 2012, they produced 152 million pounds. So it's not catastrophic,
but it was noticeable. And Richard knew that this was a farmer-wide issue. Everyone's harvest was
low. So how is this Avik guy, who's just meeting for the first time, saying he can sell a ton of
rate. Sounds too
good to be true and then he wonders if he's being set up by someone at the federation because he's
already gotten in trouble with the federation right operation sting you know but avik promises
he's legit and that's when he reveals his source of maple syrup the own federation's reserve
stockpile that's right avik is offering richard the maple syrup that the federation has been
stockpiling and withholding sales of and as a man with a vendetta against the federation
richard is like what could be better than stealing from the federation directly it kind of feels like
stealing your own syrup back exactly in a way sweet kind of is sweet revenge so here richard
is meeting this man that he's never met before being proposed this like most delicious plan
under dinosaurs under under
the
the sunny skies and dinosaur land and this plan is to steal from the federation so he's
obviously interested we're interested right now the crime has already happened wait are we too
late to be a part of this i wish i had a mustache right now to like rub and curl yeah some wax for
it so the federation is this massive entity so how in the world does avik who he's never heard
of or met this guy before how does he have access to the stockpile of maple syrup
avik explains that his wife happens to co-own a warehouse where the federation stores part of
his global stockpile how convenient how convenient an inside job the federation is in the process of
building their own new warehouse but until that's completed they have rented out this space avik's
wife co-owns so avik has noticed that the warehouse is basically unguarded there is one
on-site guard but otherwise barely any security cameras no one else walking around
and there's a ton of syrup barrels everywhere so he's like it's sitting duck it's sitting maple
syrup it's ripe for the picking and the more richard learns the more interested he becomes
and he wants that sweet sweet sticky revenge and what better way to flip the bird to the regulators
of the syrup than to steal the stockpile and sell it on the black market again plus also
they'll make a ton of money so that's a huge lots of huge work yeah yeah so the the three men
talk it over and they decide let's go for it all they have to do is make a plan and this is not just
any plan it is a heist with everything they need right at their fingertips they have the access
they have transportation and they have a buyer and if we have learned anything from oceans 11
is that every good heist needs a crew so we've got avik he's the inside man the one with the
access to the warehouse then we have sebastian a truck driver he's the transportation he will move
the barrels in and out under the cover of night so starting in august 2011 richard sebastian and
avik put their plan into action they start by setting up a little group chat little text messages
whatsapp with burner phones and they refer to each other only by their initials so richard is rv he
expresses concern about the night guard how do we get around him ac avik says don't worry the night
guard is in on it too so avik ac gets the syrup out of storage sebastian sj pulls up his truck
loads it up for pickup and once they're in the warehouse they use a rented forklift to load
barrels of syrup onto sebastian's tractor trailer over many weeks they take small amounts
night after night barrels of maple syrup are loaded into the trucks they take these barrels
to richard's father's sugar shack to process and richard's dad also hates the federation so keep
this in mind he sees what's happening he's like yes i approve j'approve j'approve well he's stealing
syrup back exactly and so you might be curious wouldn't the federation notice thousands of
barrels going missing yes correct you would be correct in assuming that they would which is why
our team of thieves wasn't stealing the physical barrels they were draining them into their own
containers it's so crazy like siphoning gas out of literally and then they would refill the federation's
barrels with water from a nearby stream sebastian would then drive the water filled barrels back to
the warehouse and put them back so that no one noticed them missing which is kind of a complicated
plan because they're removing the item but then they also have to return the item like there's
you don't just escape with the barrel and and that's it's done it's stolen you're risking
going back twice in like a night right which means that it's clearly so unguarded totally
so every week sebastian goes to the warehouse late at night picks up a
new batch of syrup replaces the stolen syrup with water and over about a year they stole nearly
3 000 tons of maple syrup again valued at over 18 million dollars dang that's some like crazy
success with stealing maple syrup and i love this for them i don't know is this this should be made
into like a dramatized film it should be if it hasn't already seth rogan yes the truck driver
let's cast it now let's just make this okay we'll be back we're
we're gonna go write a movie okay so now they're they're stealing the syrup that is working they're
replacing it nothing seems to be happening in terms of them being caught and have a place which
is richard's dad's sugaring operation his property to have the maple syrup on now they have to make
money now they have to sell it right and so this is where richard is like this is this is my part
this is my time to shine he sells some of the stolen syrup to a barrel roller in his late 60s
named etienne saint pierre
etienne is based out of new brunswick canada and new brunswick has some different rules than quebec
does when it comes to maple syrup so etienne buys the syrup he then sells it in small batches to
people who do not know it is stolen including vermonters so maybe i have also we all might
have stolen syrup they're having so much success and bringing in so much money that like this part
of the story starts to feel like breaking bad at one point
sebastian collects a shoebox full of two hundred thousand dollars in cash
from a buyer in a shoebox that's just so crazy another time he picks up a plastic bag containing
a hundred thousand dollars just of bills they are rolling in the benjamins or except in this case
they're the borden's because that's canada's eighth prime minister sir robert borden and he's
on the money do you think they drink the syrup you know how people say like don't get high on
your own supply doesn't apply to me i don't think so i don't think so i don't think so i don't think
so i don't think so i don't think so i don't think so i don't think so i don't think so i don't think
in this case okay but so instead of stashing the money away in their crawl space like walter white
and saving it for their family our thieves decide they're gonna have a little bit of fun with it
because they're they're they're excited about all the money coming in sebastian parties it up in
cancun with richard and some of their other alleged um accomplices and over time the circle
of people involved in the theft starts to expand so it starts with the three maybe four and then
on it and now at this point like over a dozen men know about it so they're getting a little sloppy
but they're still living it up right like this is so fun but overconfidence will come to bite
you in the ass right yes they begin their heist in summer but as you know it's canada and winter
comes with a lot of cold and snow and things that aren't so fun yeah and ice oh and that means that
you can't just go down to the stream and use the water to refill your stolen barrels
because it's probably frozen so richard rents his own warehouse where he can refill the barrels with
water there but at some point they just returned some of the barrels completely empty because
they're getting a little confident a little sloppy and at this point no one's noticed yeah right so
now they're empty barrels in the federation's warehouse and maybe this was an accident maybe
this was someone just forgetting to check the barrels before they put them back but unfortunately
this is really what
was the reason for their undoing and we'll get back to that in a minute the crew starts slipping
up in a variety of ways so the original barrels in the federation's warehouse were in perfect
condition but the ones that the crew has stolen and then refilled they're returning really dirty
and really banged up so they look out of place they're a bit careless with their barrels
finally towards the end of the heist they start draining the syrup out of the barrels directly
at the federation's warehouse instead of doing it in another location which you're like
okay well convenience convenience it's happening quicker maybe that's going to be
more effective in terms of not damaging the barrel but they keep spilling the syrup so
they're just leaving this sticky residue on the floor all of this evidence and then about a year
into the operation a year a full year from the federation the accountant from the beginning of
this episode michelle gavreau shows up to do his audit at the warehouse and he's like oh my god
and this is when he ends up almost falling from the stack of barrels and discovers that a bunch of
them are empty well also even that like the narrative that you painted in that moment in
this case is so comical like this man climbing barrels that weigh 600 pounds getting to the top
and like 14 375 14 370 like wobbling on top of an empty barrel yeah scared to fall into the sticky
warehouse floor it so doesn't seem real right
it's comical but yeah so this is when he basically realizes that some are empty and some have been
filled with water so the federation now realizes they have been robbed and they are pissed
lucky for them they are a government entity and the quebec provincial police launch a full-on
investigation and from the get-go they know this is not just like a one-off casual random theft
like this is such a massive scale that this like was more elaborate and although it's only started
off with three guys right which is very impressive but the amount they're like it has to have like
this didn't happen like overnight you know oh yes it's been going on for a long time which also
insinuates to them that this is an inside job because it had to be someone who can consistently
show up to the warehouse without raising too many alarm bells so while the police are trying
to figure out who had access to the warehouse they're also trying to figure out where all the
maple syrup is and who has been buying it and that is what brings them to etienne saint pierre
in september of 2012 who is the syrup reseller in new brunswick canada
so i'm not sure the specifics of how they tracked him down but basically there was enough evidence
for them to issue a warrant so they show up at his business and they have the warrant but etienne
has a very feisty second in command a great character for the movie julienne boussey who
knows that warrant from quebec it's not valid in this province shoo shoo so she flips the bird
to the cops and according to julienne she says she actually pretended to wipe her ass with the
search warrant
like amazing love her this is a movie yeah this is absolutely but this is this is a comedy i know
sometimes cocaine bear but he's successful
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so the cops come back about 12 hours later with a proper warrant now approved by a new brunswick
judge and they gain access into well they actually have the pry
into the warehouse like etienne doesn't let them in but they go into the warehouse with a crowbar
and inside they find more than a million dollars worth of maple syrup i don't know why they didn't
use that 12 hours to like move some of it but maybe it was just too much i don't know or like
were they were some people still waiting there watching yeah either way with the evidence they
did discover that's it when you back the truck up and then you're like oh well oops you have a
warrant to search the warehouse but you don't have a warrant to search my truck
anyway see they could have used me some lawyers out there being like that's not how it works
so etienne caught red-handed the officers seize etienne's forklift all of his syrup all of his
supplies everything is part of their investigation and then they accuse him of knowingly buying
stolen syrup which he denies and in denying it he turns in everyone else the rest of the gang
he tells cops that he got 700 to 800 barrels from richard and with this information they now need
evidence against richard so police interview around 300 people and they issue 40 search
warrants and it doesn't take them long before it all traces back to richard sebastian avic
everybody which i'm so sad like i want them to get away me too i think just like crack open the
sewer gate and then they go down disappear in december of 2012 the cops arrest all three of
them richard and avic are charged with conspiracy to commit theft and possession of stolen property
and sebastian also faces charges but he pleads guilty and he collaborates with the investigation
and investigators and basically rats out the other two to get a lesser sentence which i'm
not surprised yeah that's common it is there's always someone yeah they turn on one another
in total there are 16 arrests involved in this heist 16 people arrested wow that included
etienne saint pierre who was charged with fraud for buying stolen syrup from avic and redistributing
it and also this one makes me sad richard's dead no because he knowingly was allowing them to store
stolen syrup on his land in his farm so everyone was turning on each other proving that every sweet
deal eventually turned sticky
gotta have the puns
okay so now all of our thieves are finding themselves in sticky situations there are
multiple arrests being made and their trials are imminent but it did take a few years for
the investigators and officials to put all the pieces together because even in canada the judicial
system is slow so finally in 2016 four years after his arrest richard valier goes to trial
and at this point in the story it becomes very clear that every
one involved in the heist and in case are starting to look out for themselves like
everyone's turning on one another so it's put yourself first put your own mask on oxygen mask
yeah help yourself before you help others yeah help yourself before you backstab everyone
or backstab everyone before they backstab you yeah that's the that's the one so etienne has
turned on richard sebastian has turned on richard so now richard is like okay well i have to turn on
someone now too so in court he admits that he did refill the barrels of stolen syrup with water
but but but but he was forced to do it and was held at gunpoint oh my gosh he basically tells
the court that avik forced him to do it and threatened him and his family at gunpoint
the drama he was claiming he was terrified forced to commit these crimes
or else that it was a matter of life or death which unfortunately no one buys well also like
why would avik bring in a third party into a warehouse that he already has access to yeah
owns doesn't need other witnesses yeah that makes no sense richard was like i have to try something
and unfortunately it didn't work for that reason for many reasons but also because richard has
already gotten in trouble with the federation so many times like this is not like this is his first
time doing shady business with maple syrup but no he has a record and a history of selling on the
black market a big theme at the time was the black market and the black market was the black market
trials was how much our band of thieves hated the federation and its regulations sebastian testified
that richard said stealing from thieves is not stealing which i agree with i agree with that too
meanwhile avik was scheduled to go to trial in early 2017 and initially he fought the charges
but then probably seeing the writing on the wall he decided to plead guilty right before his trial
was about to start and at his sentencing hearing avik also tried to off-put
all of the blame and testified that the montreal mob provided equipment and drivers and the judge
knew that that wasn't true because there was literally no evidence of any of that at all
but avik also said that there was accomplices or an accomplice inside of the federation but
apparently the cops investigated a federation employee regarding the theft but never charged
them with a crime so it's like maybe there was maybe there wasn't but it didn't seem like it was
they didn't have enough evidence to prove it but they didn't have enough evidence to prove it
totally new information right and then avik lost it he lashed out at the judge cursed the judge out
and he got so up in arms that it was actually reported that avik had to be restrained
so like when he realized like the jig was up that he wasn't gonna get away with it he lost his shit
so in the end all the men we have spoken about the main players of the crime richard avik sebastian
etienne and sadly richard's dad were convicted of a crime and they were also convicted of a crime
for their various roles in a scheme etienne was fined 1.3 million dollars for his role in the heist
richard's father had to pay this is i mean it's a lot of money but i think he was okay yeah best
sentencing he had to pay around ten thousand dollars sebastian the truck driver served eight
months in prison for transporting the swollen syrup avik whose wife co-owned the warehouse
they robbed got five years and had to pay a 1.2 million dollar fine then like you said after
the sentencing avik freaked out even more claiming his lawyer tricked him into pleading guilty that he
wasn't actually guilty at all and he's like no no i take it all back i demand a trial yeah just say
whatever you can to try to get away with it and it didn't work he was restrained after getting very
physical with a guard in the courtroom and then finally richard he got the longest sentence after
being framed as the mastermind which in a way he was but also he was the last person to come
approached him right yeah he was the final party he wasn't the one with the idea but i think he was
the one with the connections power he was the essential equation person was he really i don't
know
Probably doesn't matter because what matters is the courts did see him as the mastermind
and he was sentenced to eight years in prison.
And a $9 million fine.
$9 million.
Yeah.
It did get reduced to $1 million on appeal.
Which is still crazy.
It's still a lot.
But then Canada's Supreme Court overturned that and they were like,
actually, no, you are responsible for the full $9 million.
Dang.
Playing with his emotions.
Can you imagine?
You, like, go in thinking that they're going to be like,
actually, you don't need the $1 million either.
They're like, oh, we're increasing it by $8 million again.
Back up to $9.
And what of the Federation, you may ask?
This legal mafia in Canada.
Oh, Canada.
They faced no real consequences.
Sorry?
Yeah.
Sorry.
Sorry?
What?
Aside from public embarrassment and the millions of dollars of maple syrup that was stolen,
they faced no real consequences.
Canada, you're forgiven for giving us heated rivalry.
And also that maple syrup never really belonged to them anyway.
But the Federation did have insurance.
So they say that they were able to reimburse all of the producers whose maple syrup was stolen.
Which I hope is true.
Yes.
And I'm not encouraging you, our jury, the listeners of our podcast,
to go do some massive maple syrup heists.
But I also do really understand why Richard and this group,
did it.
I feel like there's obviously, as we've portrayed in this episode,
major corruption and a lot of other issues regarding the Federation
and how they managed the control over the maple syrup supply.
It has some vigilante energy to it, for sure.
I was rooting for the thieves the entire time.
Me too.
Which is like, it's tough.
It's technically a crime.
But it's like, which crime happened first?
Was the Federation the first crime?
Kind of seems like it was.
It was.
You know what this reminds me of?
You said something the other day that kind of like made my mind,
go, whoa.
I was like, talking about a crime scene.
And you're like, well, not every crime scene needs to have a body.
And it was kind of like you told me like every square is a rectangle,
but not every rectangle is a square.
But I feel like when it comes to like true crime, we never really. You think of like a murder.
You think of murder.
But this is one where I'm glad no one was harmed.
And I was full on on the side of the thieves, rooting for them.
Yeah, me too.
I think I said it in the first 30 seconds of the recording.
You heard maple syrup and corruption.
You're like, whoever's doing good for maple syrup, I'm on their side.
Yeah.
They're not throwing the syrup away.
They're giving it to the people.
Exactly.
And there are a lot of maple syrup producers and a lot of people just generally,
Corinne and I included, who feel the same way as the thieves
and viewed them as heroes for standing up against a system that was very, very unfair.
Yeah.
And the Federation, while embarrassed about what happened,
for sure, it has faced criticism over the years and remains unchanged.
Sad.
The only changes they've made are enhancing their security at their warehouses.
And to this day, the Federation remains firmly in control of the Canadian maple syrup supply
and therefore most of the maple syrup supply worldwide.
And just because they caught these barrel rollers
does not mean that they put an end to black market maple syrup dealings.
No.
No.
That is still very prominent today.
But those barrel rollers just know that they cannot steal from the Federation directly.
Which, in a way, does mean that we could be consuming black market maple syrup without knowing it.
Not to, like, encourage another crime upon a crime, but, like,
But kind of?
How do they know if a sugaring operation has overproduced?
Can this kind of be, like, where you don't declare all of your earnings on taxes?
That exists.
It exists, too, yeah.
Can you just say you didn't have as much syrup that year?
But they control the sales of it, too.
So then you would have to sell your overproduction on the black market, which I encourage.
Do it.
Or say that you only sold 70 gallons to this one person who happens to be your cousin.
And then your cousin sells the way larger amount.
There's ways to commit crime.
Corinne is basically a barrel roller now.
I feel passion.
I feel passion about this.
I think this is the one crime I could get in on.
You're going to start a consulting business.
It's just how to sell maple syrup on the black market.
The rules are I have to taste test the syrup first.
You have to wine and dine me with your syrup.
Okay.
That's a good deal.
Anyway, actually.
That's how you get paid?
Yeah.
Just in maple syrup.
Okay, this is the final piece of the case.
Because what happened to the millions of dollars of maple syrup that the group did successfully steal?
It's in all of our bellies.
Because they only. They only discovered about $1 million of the $18 million of maple syrup that was stolen when they were at Etienne's warehouse.
So where did the rest go?
Apparently, about two-thirds of the stolen syrup was located, but only about one-seventh of it was actually recovered.
The rest of it was sent to stores in the U.S.
So that means it's even more likely that we are consuming stolen black market maple syrup.
Vermont maple syrup.
And then you look at the back and you're like, well, where in Vermont?
Federation of Kingdoms.
Stolen.
This case has definitely left a mark in the world of true crime and in our hearts.
Because it's just so weird.
And it's so fun.
And we recommend watching the episode on Netflix in the series Dirty Money because it's a really good one.
Also, we have not personally watched this, but in 2024, Amazon released a fictional series called The Sticky, which is inspired by this heist.
Also, being called Sticky is such a good street name.
That is.
Criminal name.
Hey, Sticky.
I'm looking for Sticky.
Where's Sticky?
That's your barrel roller name.
Fuck yes.
Anyway, that's next on our watch list.
Oh, I absolutely have to watch that.
And then stay tuned for future, who knows how many years down the line, the movie that we're going to make about it.
Featuring Seth Rogen.
He's already signed on.
He's the only person in the cast so far.
He's perfect.
He lives in Canada.
Yeah, great.
Well, thank you so much for listening.
We are your hosts, Sabrina Dianaroga and Corinne Vian.
Join us next Tuesday for another peek inside another Crimes of Deception.
And if there are any cases that you would like us to cover, please let us know in the comments.
Here at CrimeHouse, we want to thank each and every one of you for your support.
And if you like what you heard today, reach out on all social media at CrimeHouse.
Don't forget to rate, review, and follow Crimes Of wherever you get your podcasts.
Your feedback truly makes a difference.
And with that, the trial is over.
Goodbye, jurors.
Jury, you are dismissed.
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Podcast Summary
Key Points:
In 2012, a massive maple syrup heist involving $18.7 million in stolen syrup was uncovered in Quebec, Canada, through a coordinated plan by Richard Valliere, Sebastian Jutra, and Avik Keron.
The thieves stole syrup from the Quebec Maple Syrup Producers’ reserve by draining it into containers and refilling the barrels with water, carefully replacing them to avoid detection.
The operation, disguised as a black-market rebellion, exploited systemic corruption within the Federation, which controlled production, pricing, and distribution, while allowing farmers to sell only a limited amount.
Despite the elaborate plan, the crew made mistakes—such as leaving empty barrels and spilling syrup—leading to the discovery by accountant Michel Gavreau during an audit.
The investigation led to 16 arrests, including key figures like Etienne Saint-Pierre, who resold the stolen syrup, and the eventual conviction of all main suspects, though the Federation faced no real consequences.
Richard Valliere, the central figure, claimed he was forced into the heist under threat, but the court ultimately viewed him as the mastermind and sentenced him to eight years in prison and a $9 million fine.
The heist highlighted deep flaws in the maple syrup industry’s regulation, showing how systemic corruption and farmer oppression fueled a grassroots act of resistance.
The stolen syrup was largely sold in the U.S., meaning consumers may unknowingly consume black-market maple syrup, and the incident remains a symbol of vigilante justice against institutional power.
Summary:
7 million maple syrup heist in Quebec, Canada, exposed deep systemic corruption within the Quebec Maple Syrup Producers’ Federation—a legal cartel that tightly controlled production, pricing, and sales. Farmers were capped in their output and often left unpaid for excess syrup, fueling a black market where barrel rollers sold syrup at prices up to 50% higher than the Federation allowed. Richard Valliere, a farmer with a long-standing anger toward the system, orchestrated a massive theft with Avik Keron and Sebastian Jutra, who had access to a poorly secured warehouse.
Using a sophisticated plan involving water refills and false replacements, they stole nearly 3,000 tons of syrup over a year, selling it through black-market resellers like Etienne Saint-Pierre in New Brunswick. The operation unraveled when a warehouse audit revealed empty barrels, leading to a full investigation. While all main suspects were arrested and convicted—Richard received an eight-year sentence and a $9 million fine—the Federation faced no real penalties, only public embarrassment.
The heist revealed not just criminality, but a broader injustice: farmers’ economic suppression and the rise of resistance. Though most of the stolen syrup was sold abroad, consumers may still unknowingly consume black-market syrup. The case remains a powerful example of how systemic corruption can inspire vigilant, albeit illegal, acts of rebellion, with listeners often rooting for the thieves as a form of protest against unfair systems.
FAQs
The heist involved three men stealing nearly 3,000 tons of maple syrup from the Quebec Maple Syrup Producers' reserve warehouse by draining the syrup and replacing it with water, then selling it on the black market.
They drained the syrup from barrels using water from nearby streams, refilled the original barrels, and returned them to the warehouse, making the theft undetectable to officials during the operation.
Richard Valliere, a maple syrup producer with a vendetta against the Federation; Avik Keron, who had access to the warehouse through his wife's ownership; and Sebastian Jutra, the truck driver who transported the stolen syrup.
Because they viewed the Federation as corrupt, controlling production and prices unfairly, and they saw stealing from it as a form of revenge and a way to profit from a system they believed was oppressive.
Richard Valliere was sentenced to eight years in prison and fined $9 million (reduced to $1 million on appeal but later restored to $9 million); Avik received five years and a $1.2 million fine; Sebastian served eight months; Etienne was fined $1.3 million for buying stolen syrup.
No, the Federation faced no legal penalties, only public embarrassment, though they reimbursed affected producers. They remain in control of the maple syrup supply and have since improved warehouse security.
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