DECEPTION: Balloon Boy: The Hoax That Gripped America
66m 20s
A seemingly tragic incident in 2009, when a Colorado family believed their six-year-old son, Falcon, had floated away in a homemade helium balloon, became a national sensation. The event triggered widespread media coverage after the parents called emergency services and local news, with a live helicopter search capturing the balloon’s flight. When the balloon landed safely, Falcon was found asleep in the attic, not inside the craft—proving the family’s worst fears were unfounded. However, the aftermath raised serious questions about the family’s motives. Richard and Mayumi Heaney, known for their eccentricity and prior reality TV appearances on *Wife Swap*, where Richard exhibited misogynistic and abusive behavior, appeared to have a pattern of seeking attention. The public and police began to suspect the balloon incident was a staged hoax for publicity. After scrutiny, the couple admitted it was a publicity stunt, leading to criminal charges of trying to influence a public servant. Both pleaded guilty and were fined, with restrictions on financial gain. Despite the scandal, the family continued their creative pursuits, launching inventions like a high-capacity truck loading device and a musical project titled *American Chili*. Though they claimed innocence for years, the incident remains a case of deception where public fear, media obsession, and personal ambition intersected. The story underscores how truth can be obscured by intent, and how even minor events can spiral into national crises when fueled by misinformation and a desire for fame.
Hi, everyone.
Before today's episode, we want to tell you about What the Fact.
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Welcome back, everyone.
This is a new season, which means we are mixing it up.
We're going to play a new game, so retiring the red flag, green flag.
Yes.
This season is all about crimes of deception, where the line between the truth and a lie
gets so blurred, it's really hard to tell which way is up.
So we're going to be doing a little bit of a new season of What the Fact.
If this sounds made up, well, then that just proves our point of this season, because truth is stranger than fiction.
I can't.
can't even imagine the fear of a parent no thinking that their child is floating in this like
backyard balloon contraption oh my god i think i just basically killed my kid which also like
prior to this they had tried to like fly this balloon before but it hadn't worked and this
is the first time that it's flying it was supposed to be tethered down to the ground
right and now it is everything out of their reach oh and their six-year-old child is in it the
anxiety horrifying but this is real this is very real this really happened and we're going to tell
you everything that happened after this moment and how it started as a family testing out an
experiment on a nice fall day turned into a living nightmare where they believed their
six-year-old son was floating away in a balloon in front of their eyes and i want to be able to
have fun this episode so maybe to give everyone the chance to breathe we will give a disclaimer
that no one dies in this episode in fact no one's injured no no not at all no children are harmed so
we can have some fun because the optics of a child named falcon floating away in a balloon is honestly
hilarious soaring through the sky yeah like it's a little on the nose like it feels like it was like
his destiny when he was named falcon as a child like one day you'll fly so there is a lot of fun
to be had in this episode um but at that moment on october 15th of 2009 the heaney family was not
having fun they were in sheer panic richard jumped into action he had to get his son to safety right
so his first instinct was to call the faa the federal aviation administration because he knew
this balloon was now entering federal airspace he needed to alert them so they're not just going to
like shoot down a balloon that has his kid inside or like that a plane doesn't fly into it or
something yeah yeah yeah so he's terrified because he no longer has his eyes on the balloon it has
drifted out of sight so he's so scared for falcon he doesn't really know what to do so he calls the
faa the faa dispatcher couldn't understand what richard was trying to tell her it's confusing
what do you mean your child is in a balloon in the sky your son is in an action is it a flying
saucer what sir experimental flying saucer from your backyard yeah it makes no sense
so richard doesn't really know what else to say so mayumi hopped on the phone and tries to
tell her version of like what is happening and reiterate how urgent the situation is
and that is when the faa agent is like you need to call 9-1-1 so they hang up and that is what
they did feeling desperate richard does something that i don't think i would have thought of in this
i think it's brilliant it is quite brilliant he calls the local tv station and asks for the news
helicopter to follow the balloon's flight because they can't see the balloon anymore
the news has a helicopter so they can track it and i feel like in this part of the story some
people are like oh why would you call the news but i also think i think it's brilliant like you
were saying it's so smart he does not have eyes on it the faa doesn't know what to do the police
what are they gonna do so he's like who could get eyes on this balloon yeah it's smart so the media
is not only eager to help find the young boy but they're also like this is what a great story we're
gonna follow this so the nbc pilot jimmy negri and reporter greg feith climbed into the helicopter
with a camera operator and took off shortly after bob heffernan an investigator with the larimer
county sheriff's office arrived to the heaney's house and he's also very confused just as confused
as the faa dispatcher and he's like you know what i'm sure it's just a case of your child
hiding in the house we'll we'll search the home and
we'll find him so once other deputies come to the house they search the home from top to bottom
but they do not find falcon anywhere they search a second time they search a third time still falcon
is nowhere to be found so richard and mayumi are completely distraught because of course they were
hoping that their kid was inside but they had already done a search luckily though the nbc news
team that's in the air and actively searching for falcon and a balloon for a while all they could
see was clear blue sky but soon they spotted a silver disc in the distance it is 10 000 feet in
the air and it's moving fast due to high winds but they have eyes on it which is at least something
local reporters notified the national nbc station which at the time was airing a town hall with
then president barack obama and national reporters interrupt this town hall to broadcast the news to
the entire country that there is a little boy floating in a helium balloon over colorado
so now naturally everyone across the country is tuning in it was so wild like mr president there's
a backyard ufo with a six-year-old yeah and we need to watch wild and 2009 was peak live cable
news and the combination of a missing child plus live aerial footage was irresistible i mean people
were like glued to the tv the entire time they were watching it and they were like oh my god
i'm so sorry i'm so sorry i'm so sorry i'm so sorry i'm so sorry i'm so sorry i'm so sorry i'm so sorry
people could not look away i think like facebook groups were being created like
live in the moment people were creating merch actively as it was happening and i'm sure like
kind of like storm chasers people were going out trying to follow the did you we were in high
school did you follow it did were you aware of it at the time i vaguely remember it happening
but i didn't learn the ditty gritty drama and details of the story because of course i took
a couple years to fully unfold too until a couple years ago and i'm like oh my god i'm so sorry i'm so
i truly had never heard of this yeah because the office makes mention of it in one of the episodes
i re-watched that episode recently and i was like oh like it was so part of yeah the zeitgeist i
feel like it was like a blip for me it was like oh the pun intended kind of limp
okay so soon an update came in someone in fort collins area contacted police and showed them
a photo that they took of the flying saucer and then a few feet below the photo they took of the
balloon although there was a smaller object which looked like it was falling out or had fallen out
of this like something had fallen out of the yes yeah but it's like still in the sky right so the
photo is grainy it was taken from far away it wasn't clear what the object was but authorities
and the heenies and members of the public are fearing the worst they're thinking oh my god this
is a photo of falcon falling out of the balloon yeah so as panic ramped up more stations started
picking up the story until almost every channel was
covering it people watched with bated breath afraid that they were about to see a deadly
disaster play out on tv and like a child to a six years old yeah meanwhile a reporter named
brian willie had been tracking the story and managed to actually track the balloon with his
car kind of like what i was saying like storm chaser style and brian sped down a two-lane
dirt road that ran through a bunch of fields as the balloon drifted above him pretty soon brian
noticed that this balloon started to get a little bit closer to him it appeared to be
inflating which this reminds me i grew up in a town where like the biggest hot air balloon festival
in the united states would happen every summer wait we met okay yeah i had like the same thing
yeah and so like the hot air balloons would like come down in our neighborhoods and it was like a
whole thing where we would run into like on their bikes and you'd like run and try to help the
balloon like this moment into the air it was so fun yeah it was so much fun it reminds me of that
a lot more stakes there's no one manning this craft
two hours had passed since the balloon first flew away and now it was losing helium over these fields
that brian is driving below which were 90 miles away from the heaney's house so this has made
some serious distance brian reported live as the balloon made its fast descent towards the ground
people watching became very worried that falcon was inside he was about to endure this horrific
and potentially deadly crash well and also i mean there's so many concerns because at the height it
was flying like 10 000 feet and it was flying like 10 000 feet and it was flying like 10 000 feet and
potentially more what is the air pressure like what is the oxygen level like there's so much
concern throughout all of this it's a power line so many concerns yeah it blows up yeah it's just
it's terrible so brian is watching this balloon come like seemingly come crashing down to earth
he steps on the gas he tries to catch up to this quickly falling balloon and once he's close enough
he slams on the brakes of his car jumps out of his car and
rinses full speed towards the balloon the entire nation is holding his breath because there's news
cameras right like people are tracking everyone's watching so like people are getting live footage
of this he's sprinting as the balloon gets lower and lower but then it gets slower and reporters
oh everyone just sighs out with the relief because it became clear that the balloon was actually going
to make quite a soft landing in the field police had caught up and they were now gathering under
the balloon alongside brian and finally it touched the ground everyone ran to the balloon wanting to
check on falcon they tried to find the door to the compartment that the heaney family had told
them of but there wasn't one it was just plywood wrapped in foil so they used shovels to like poke
holes in the balloon to try to like remove back the foil they couldn't see into the compartment
so they gently lifted the contraption and turned it over and can you guess what they found falcon
the little boy whisked away the balloon causing all of this panic was not inside
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Brian's voice shook as he narrated what was going on. If Falcon wasn't inside,
had he fallen out? Like, they were really, really scared.
Right.
Reporters covering the event live were audibly devastated. But more importantly,
when the Heeneys got the news, they were a complete wreck. And at this time, also,
reporters and news. Like, everyone was outside of their house, too, and the Heeneys were too distraught to even talk
to them. But now they're just so scared. Panic and dismay set in, and investigators were searching
the area where the saucer had landed. And they also searched the ground underneath the balloon's
entire flight path. But there was no sign of Falcon.
Meanwhile, the Heeneys huddled in their living room, surrounded by police, fearing with each
passing moment that they were about to get the most devastating news of their lives. As officers
spoke in hushed tones in the hall, they suddenly felt something brush past their legs. They looked
down and they saw a little boy. Stunned, one of the officers asked, who are you? And from the
living room, the family looks up to see Falcon.
Obviously, everyone's staring at six-year-old Falcon. It's also confusing because they have
two other kids, right? They're like, wait, did we get confused?
Yeah.
But no, he's like, I'm Falcon.
Just casually walking past.
Just casually walking past the barrage of police in his living room.
And they're all staring at him in disbelief. And Falcon's like, can I have a snack?
The Heeney household erupted into a mixture of relief, joy, and obviously confusion.
The police were dumbfounded and also a little embarrassed. They had searched the house three
times. How had they missed Falcon if he was inside the house the whole time? And Richard and Mayumi
wanted to know the same thing. But they also don't blame the police because they knew that their son
liked to hide. He was a little bit scared. He was a little bit sneaky. They embraced him. And they asked tearfully, where were you?
The six-year-old boy, Falcon, explained nonchalantly, because he's six, he doesn't
realize the weight of everything that had just happened, that he had fallen asleep in the attic
above the garage. He said that he had gone inside after getting in trouble for climbing into the
balloon that first time when he did come out. And that he went inside to go hide in the attic.
He was upset that his parents had yelled at him,
so he was hiding in there and played with his toys for a little bit before he got tired and fell
asleep. I actually do believe that part. I do not have a six-year-old, but I have a 19-month-old
that has started to, when upset about something, run and try to hide and cry it in. I did that as
a kid. I'm like, hello? My version of it was I would storm downstairs in my basement and play
Guitar Hero. I'd like really jam on those four buttons. Yeah, get that energy out. Yours is
probably for a good reason. Noah, right now, it's like,
I try to turn the harmonica the right way, so he blows through the right hole, and it's too much.
Too much to handle. Gotta go cry in the corner. But I get it. That's a normal kid reaction to go
hide, and then he fell asleep. According to Falcon, he woke up when he heard voices from
inside the house, and his stomach started grumbling, and he was like, I'm hungry, so I'll go
downstairs. So to be clear on the timeline here, so the balloon took off around 1130 a.m., and Falcon
anywhere between like 1230 and 1 p.m., so it was like an hour to an hour and a half had fully passed
that he was hiding upstairs and asleep. Which is a normal nap. Totally normal nap. But how did he
sleep through his family and the police going through the house so many times, calling his name,
panicking, freaking out? There's police cars outside. There's news reporters outside. Again,
he's a child. So in the moment, they're just grateful that Falcon was safe. So you would think
that this would be the end of the story? Yeah. I think so. I think so. I think so. I think so.
But it is, in fact, far from over. Yes, the story goes on and on. Okay, so once the family's shock
were off, they finally agreed to speak to reporters who were still gathered outside of the family's
home. In their mind, I think that they were thinking they would thank everyone for their
care and for their concern, inform them that their son is, in fact, safe, was not in the balloon.
Because the whole world was watching. The end. Right. Yeah. Yeah. On paper, this should be
a moment of relief. But it was the first media appearance that set this bizarre case in motion.
Because on camera, Richard is just super awkward. And he mostly looks off to the distance as he
speaks or like down to the ground. And he quickly thanked police. And that was pretty much it. He
didn't really offer any explanation or show any accountability for the situation that got
so out of hand that the entire nation has been watching. And also, Falcon is there. And he's not
showing Falcon the child that he loved. And
he thought might die moments before any affection at all. Like he doesn't even touch him like on the
shoulder or anything. Nope. Falcon's just standing there and his dad is just like looking off in the
distance or like at the ground being like, all right, thanks. You guys can go now. So weird.
Yeah. So it was very strange. That whole interaction was just like it was weird. And
Mayumi sounded slightly rehearsed, too, with what she was saying, which people started picking up
on. And they felt awkward about that. And then when the interview wrapped, it was kind of like,
crickets were chirping all over the country. And people started talking about how they thought that
this is not how parents or a father would react in this situation. Which you could say maybe they
were just uncomfortable about the whole thing. Maybe they were embarrassed. They just wanted it
all to be over. Maybe they were awkward around cameras. But as we'll learn, this is a family that
is used to cameras, in fact, likes cameras and maybe seeks them out. Yeah. So this it was it was
picking up on it and also what they did next. Like because in my mind, I was like, OK, maybe they just
wanted this to be over and they wanted they were embarrassed because I would be embarrassed if you
got the whole world to be looking for your child and he was just asleep in the basement or the
attic, you know, like I'd be like, I'm so sorry. Yeah. I'm embarrassed. I never want I don't want
any of you to talk to me about this again. Or like crying with relief that your child,
because you have just thought for two hours that your child is flying ten thousand feet in
the air. But what they did next completely contradicts all of that. Yeah. So after that
interview, people were left with more questions than answers because things had gone from this
complete media circus to the family acting like, oh, pish posh, no big deal. Everyone at home for
dinner. So as people flooded the Internet to talk about what the heck just happened, TV producers
started reaching out to the Heaney's for more interviews. And Richard and Mayumi agreed to one
of the interviews, which offered Larry King live. The Heaney's appeared on the show that same evening,
October 15th, 2009, the same day they thought their child had been lifted into the air on their
UFO shaped balloon. And from the comfort of their living room, they spoke to Wolf Blitzer, who was
filling in for Larry that night. And Wolf laid out the story so that everyone understood it. The Heaney's
had built their own flying saucer in their backyard. It had been tethered down with ropes. But when they filled the balloon
up, the rope snapped and the balloon flew away. Then they realized that their son, six-year-old Falcon, was gone. And they
thought that perhaps he had climbed into the balloon before it took off. But fortunately, he had been safe at home the
entire time. The Heaney's said, yes, this is what happened. And that is sort of kind of the thing you would expect from a
far out family like them. But then Wolf starts asking more questions because everyone has everyone had a lot of questions. And the
main one being, did Falcon hear his family calling for him? And Falcon
said yes richard and miami look surprised and richard goes like if you heard us why didn't
you come out when we called you falcon paused for a while and then he said quote you guys said that
we did it for the show but um um let's just let that land you guys said that we did it for the
show and like he's taking time to answer because he's trying to read his parents and and say wait
why are we going off script here yeah what do you mean i did it because you told me yeah that's
what it's implying yeah yeah that single statement from falcon really broke the campbell's back here
what seemed like a terrifying moment for the family now they're being questioned if any of
it was real yeah after falcon said what he said miami softly replied no and richard seemed he
basically like pretended like he didn't hear anything
la la la
but wolf blitzer was not gonna let this go so he asked falcon what he meant but falcon wouldn't
answer which listen he's six years old and just granted he wasn't in the balloon but it's still
a traumatic day that he experienced and this family has not really taken a beat to process
it there have been strangers and cameras and lights in his house like all day police well
and also like his he's trying to read his parents and he might be thinking that he just
said something wrong based on their so he's scared awkwardness but also like did he say that because
his parents were like oh we're gonna be on a tv show tonight and like he just was you can tell
them what happened yeah yeah yeah like oh i'm supposed to repeat my version of events for the
show exactly that makes sense right so wolf kept pushing and eventually richard snapped and was
like are you implying that we staged the whole thing and wolf didn't exactly deny that he was
implying that so he
asked richard what his son meant by quote doing it for the show and richard explained that earlier
that day reporters had been at the house they were asking falcon to show them where he had been
hiding for their show and that this must be what the six-year-old was referencing which he's six
yeah no that makes sense it makes so much sense yeah and pretty much that is where the interview
ended but the story was far from over again if anything people were more interested in the story
now
because was the whole thing a hoax like what the heck is going on had richard and mayumi heaney
intentionally staged the incident to make it seem like their son who people were now calling the
balloon boy had been caught up in this sort of like hijinks and if so why would they do why yeah
what's the incentive why would you endanger your child or pretend to endanger your child right
in any way but to answer that people began to dig into richard and mayumi heaney and who they were
prior to that
wild day in 2009 which is exactly what we too are going to do so richard heaney and mayumi izuka
met in los angeles in the early 90s and can you guess where they met acting school
yes a ufo conference that would have easily been just unbelievable for them they wanted to be
actors and so this became a red flag to people who were now looking into this questioning whether or
not the whole balloon incident was a hoax because they're like oh are they just seeking fame right
they both were in the early to mid 30s at the time when they met and mayumi had come to the
u.s from japan they started dating and got married in 1997 and after their wedding mayumi started
earning a living by producing demo reels for actors and richard tried to break into show
business himself he was acting doing stand-up comedy but never had much success the couple
eventually got married and they were both in the early 90s and they were both in the early 90s and
decided to let go of their hollywood ambitions and focus on other interests which their other
interests are quite spectacular they were storm chasers literally yeah and specifically they
chased tornadoes which is so cool and so dangerous and so zany very i feel like you have to be a
certain character to type of person yeah very and la was not the best place to go chase tornadoes and
it was also the worst place to go chase tornadoes and it was also the worst place to go chase tornadoes
getting expensive so they packed up their bags and moved to fort collins colorado located on the
edge of the rocky mountains and great plains it was much easier to get to tornado alley and richard
was a bit of an inventor he was always thinking up new inventions he fancied himself an engineer
though he didn't have any formal training and he also had a lot of fringe beliefs he believed in
time travel he believed aliens were real which okay well what are you saying about those types
of people because i think we're going to have to figure out how to do that i think we're going to
100 we are for sure alien believers but he took it like time travel i would love to think that
that's true i don't think it currently exists but the possibility that i would love for it too yeah
but he took things a little bit further than the typical you and me alien you know paranormal
lovers yes he believed aliens were communicating with him telepathically and um he also will get
into this a little bit but he also thought he was a a descendant of aliens that him and
mayumi both were like oh both of them yeah yeah but anyway they're living life on the edge and
they want to have a family so over the next few years richard and mayumi go on to have three sons
bradford rio and falcon and their parenting style was very laid back the heaties believed kids should
be able to let out all their energy and act however they wanted even if that meant throwing
chairs or just farting whenever they wanted like at the dinner table they also thought their kids
have absolute freedom which also meant bringing their kids along with them to go storm chasing
their kids would go to sleep fully dressed in clothes like they didn't own pajamas just in
case there was a storm in the middle of the night and they all had to get up and go chase it
okay so i know that they were on wife swap but this would have been they would have been the
perfect family to include in this show i think it was called the parent test that came out a few
years ago and it was different parenting styles and they all competed and they all competed and
against each other basically interesting to find the parenting style like they were there were still
a lot of like respect and prose and every single style but like the one that seemed to work the best
and they would have been so fun to watch on that show i'm telling you they are very fun to watch
on wife swap even though it's also like ah i can't believe this is real but yeah it's and it's also
it brings up this conversation of like their kids are young yeah and they're kind of endangering them
by bringing them into tornadoes like it's one thing for you because they even
pulled them out of school when there was yeah tornadoes it's one thing for you like as a
consenting adult who knows the risks to like go literally into the storm but to bring your
children is a questionable choice i wonder how legally it is viewed okay but for richard storm
chasing was definitely more than a hobby because yes there's the thrill of finding that twister
right but richard actually wanted to figure out a way to stop tornadoes in its tracks which like if
that's actually kind of amazing because if you think about how like deadly and destructive
some of them are to stop the ones that are going towards populated areas areas like that would be
awesome so he spent a ton of time he was very obsessed with this he spent a ton of time and
money on trying to figure this out trying to figure out how to dissipate a tornado which
also if this sounds like the movie twisters you're absolutely right like it literally feels
like copy and paste yeah so he wanted to raise money to ride a motorcycle
into the eye of a hurricane and it is not exactly clear how that would have helped to stop a tornado
but um that's what he was trying to do and unsurprisingly there were not many takers
so the funny thing is like richard definitely sounds a little bit kooky right it sounds like
his ideas are outlandish yeah they're out there but he actually had legit knowledge and training
here he had co-written a paper on electromagnetic fields that appeared in the national weather digest
in 2005 he joined members of the national weather digest and he was a member of the
national oceanic and atmospheric administration so noaa on a plane ride through the center of
hurricane wilma and he had even been profiled in the denver post for his storm chasing efforts
so he had some credentials within this field yeah and he he's dedicated to it he cares a lot
about it so he's investing a lot of time and energy into learning and trying to
create new methods right but making a living off of storm chasing while it's
possible it is definitely difficult yeah and it was um not happening for richard so to try to make
some extra cash he put his construction experience to use running a home remodeling and renovation
business but this was at the height of the 2008 recession so the timing was horrible he didn't
really have many clients and that meant that mayumi was the main breadwinner she was supporting
her family through the demo real business that she had which also wasn't very lucrative
either so the heenies were basically like in this constant financial strain yeah part of the reason
that mayumi's business couldn't take off was because richard also expected her to do everything
all the housework the cooking the cleaning that was women's work and his energy was best spent on
his scientific experiments and that meant that they basically were left pretty strapped for cash
in the end
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the fact on apple podcasts spotify amazon music or subscribe on youtube at what the fact pod
and then in 2008 when their kids were eight seven and five they got an opportunity that was unlike
anything they'd ever done but was also very akin to something they had long sought out
they were asked to go on the
abc reality show life swap which i don't know how you get fat like do like if producers reached out
to them or did they apply you know yeah exactly fine i could see a world where they did apply
i wouldn't be surprised uh yeah i put my money towards them applying yes i just we don't have
fact on that um the heenies were excited they were thrilled richard also thought it was a chance to
raise awareness about his storm chasing plus this would be a good paycheck for them and also they
were theater kids probably very excited they wanted to be actors they were gonna be actors
they're gonna be on tv it's their chance so for anyone who doesn't know what wife swap
was uh basically it was a show where two married women who lived very extremely different lifestyles
would swap lives with each other for two weeks so during the first week the wives would live
according to the rules of the host family and basically have to do everything and like live
the life the other wife did and then during the second week the
host family had to live like the new wife would uh-huh so richard and mayumi appeared in the first
episode of season five and if you don't have anything to do tonight or this weekend i highly
recommend watching it it's on hulu oh big drama lots of heated arguments yeah and this case just
is so fascinating watching the two episodes that they are on is very informative it gives you a lot
of context like to the point where richard calls for mayumi through a phone call and she's like
bullhorn yeah okay so mayumi swapped lives with a woman named karen martell karen and her husband jay
were like complete opposites from the heenies they believe children to be disciplined and well
behaved but they were also so obsessed with safety to the point where their sons max and dean were
afraid to use the microwave because they thought it would give them cancer and in the episode like
the kids start listing all of the things that they were afraid of and they're like oh my god
the things that they don't do and can't do and there's like this little they call it like their
their jail or mayumi called it their jail there's like this little like it's a tiny little square
that they would like put the kids in to like make sure they were safe oh my god yeah suffice it to
say karen and her kids had never chased a tornado their two families were the epitome of night and
day indifferences i feel like karen would have a well i didn't watch the episode i should because
i can just like imagine it and i'm like oh my god i'm gonna die i'm gonna die i'm gonna die
the connection she'd have when realizing that children were storm chasing that she was going
to storm chase yes there was there is a lot after karen arrived at the heeny household things between
her and richard went downhill pretty pretty fast and i would say the profile i got on richard from
these episodes is pretty damning like he is very misogynistic when they sat down for their first
breakfast together karen criticized him for playing with his food and he was like oh my god
he responded by saying that younger women like mayumi would laugh at all of his childish antics
because women's minds start to decline at the age of 25 so he's basically calling karen old
well and women useless after after 25 karen calls him out for his misogyny and richard told the
camera that he thought she was only upset because she liked him and wished that her husband was more
like him what a scary thing to hear and things just got worse and worse and worse and worse and
worse as the day progressed karen realized that she was responsible for all the chores she told
richard repeatedly that he treated his wife like a servant she got so fed up later in the day while
they were all out chasing a storm and richard was like continually barking orders at her like people
had not seen anger like richard's ever before on the show he was yelling scary it was very it's
so curious with the tv producers like what sort of involvement they had if they had any he screamed
out how she was a nag he like literally mimicked the sound of a jackhammer saying that's what she
sounded like he also sang at the top of his lungs about how annoying he found her it's great tv
i've seen clips of it on tiktok but it is horrific behavior yeah um he would fly into angry outbursts
he would antagonize and berate karen and then also the kids are a little bit out of control like
five-year-old falcon at the time it's like saying fuck that rule
he's like cursing all the kids are farting and cursing and just like my god yeah so when it was
her turn to make the rules because so the first week she lived the way that mayumi lived but when
it was her turn to make the rules she was like you're gonna start helping out with the house and
the chores but he basically would turn it on her because she was so scared of like cancer and stuff
coming in the microwave so any tour he's like i can't go by the oven i could get cancer like he
was just a prick yeah
didn't she also ban storm chasing yeah i think like during that week it was very much like which
probably sent him she bought them like helmets to ride their bikes and all these things normal
safety yeah as a parent normal safety yes i will say though her safety standards were a little bit
extreme she was extreme yeah they were both extreme um which is why they got paired together
for the show when karen called him out for like his behavior richard drew on a paper plate
calling it the bitch meter like
horrible that day karen called one of richard's female friends barb over to the house to try and
help her level with richard during that conversation barb admitted to richard that
he had a problem with how he communicated with women and of course what did richard do he lost
his temper yep he kept yelling at karen for every little thing and eventually she left the house and
stayed at a hotel okay so part of wife swap is that mayumi has to go somewhere too right so she
is at the other family and it's not a walk in the park for her either for the most part she and
karen's husband jay got along a lot better than karen and richard yes did but mayumi was worried
about how protective jay was over his sons so she tried talking to him about it but jay was not
receptive so mayumi started screaming at him and accusing him of treating her like she was crazy
she eventually calmed down and they came to an agreement but back in colorado karen stayed at
the hotel for the remainder of her trip that was not the end of richard's erratic behavior though
because there was a reunion portion of the episode where each couple was reunited and sat down
together to debrief and he this is the craziest thing he performed a song he wrote for karen
about how much he appreciated her it was it's so cringe and they hugged oh and she and it's also sad
because karen even says like after he sang he's like that she's like that's the nicest apology
i've ever received and i'm like girl that was all fake that was for the camera that was for the
camera yeah because they're not trying to end their tv career here right and it wasn't the end
because when it came time for the 100th episode of wife swap producers were like for the 100th
episode what's better than bringing back all-time like favorite families so viewers voted guess who
won the heaney family
they were brought back again these are both on hulu season 5 episode 1 and then season 5 episode 18
but this time miami swapped lives with sheree silver who is a psychic from florida
and when sheree got to the heaney household she had a lot more to deal with than karen did if you
if you can believe it my god the heaney's sons cussed at her constantly both of the boys and
richard complained constantly about how lazy they thought that she was and again like he did with
karen richard kept screaming at sheree and berated her non-stop and then falcon
on camera, called Cherie a dumb bitch. He's like five or six at this time. Their treatment only
got worse. She was trying, when it was her turn to make rules, like she ate very healthy at home.
So she tried to like have them eat a vegetarian diet. Richard refused. And when she confronted
Richard about it, he threw a ham sandwich at her and then later threw milk all over her.
It's so bad. How is he allowed on the show? Because they just were around kids.
Good question. Unlike him and Karen, they did have a breakthrough, Richard and Cherie.
Did he sit down with his acoustic guitar and sing her a song?
Well, no. In that episode, though, Mayumi does sing briefly and it's not great, but she enjoys
it. She says it's very therapeutic for her and I support that. This is how they get the breakthrough.
She sits him down and does a hypnosis on him. And she wanted,
to initially hypnotize him to make him kinder and more proactive about doing housework.
But instead, Richard taps into a past life as an alien who. Oh my God, the TV producers are loving this.
Oh, absolutely.
Dream come true.
Well, because it starts in the beginning when she gets to the house. He's like,
what am I thinking right now? Because he's like so pish posh about her being a psychic.
But during this hypnosis and like the alien stuff coming through. So this is his past life. He
piloted a ship that transported humans. And other extraterrestrials between Earth and his home planet. And because of this,
he believes her. He's like, wow, you are a psychic. It is real. And they bond.
Because he had an important role, right?
Exactly.
So you have to believe when you were a prince in their past life.
And he also already thought he was of alien descent.
But this is also the episode that Richard debuts his homemade flying saucer for the first time
to the world. And he also tells the camera that he and Mayumi believe they are direct
descendants of aliens from outer space and that they were hunting UFOs. In the episode,
he does try to launch the saucer, but it doesn't work. And I am going to say,
because Richard's behavior is so extreme that he does get a lot of like the featuring in the
episode. But Mayumi seems like a great mother. Like when she goes to Shuri's family, she sees
that like one of the sons is being spotlighted over the other one. And the other one's like
kind of reserved and quiet because no one's really paying attention to him. And she like has the
kids put on a performance and has the one son who's been like neglected be the center of attention.
Oh, I love that.
And like it was very, very sweet.
Yeah.
Yeah.
They're just a kooky family.
A very kooky family.
So fast forward one year later, one year after being on Wife Swap twice, the family launched
their own experiment and thought their son had floated away in it, causing a national panic.
After Larry King Live, people began to pull up the Heaney's past. And with all this information,
that you now know too, you can understand why people wondered if the so-called balloon boy
incident was actually just a publicity stunt.
Yeah.
So if Richard was hoping to benefit from this hoax, it did backfire because people no longer
trusted Richard and Mayumi. Instead, they wanted to prove that this was a hoax. So people started
digging. They started searching for dirt on the family. And their history of wanting fame
seemed to basically be proof of the family seeking attention. It was also discovered that at the time
of the incident, the family had been looking for dirt on the family. And so they started looking
Richard Heaney had pitched a reality TV show to TLC, a reality TV show that would follow the Heaney
family and their outrageous homemade science experiments, which actually would have been
probably a great show. It probably would have. But like, I think they had been denied a bunch
of times. And I imagine if they were like, were they planning to do this hoax to then sell the
show? Oh, yeah. Oh, that's that's a good idea. So people. Yeah. Was this a preplanned hoax? Was
this a stir up?
Yeah. So people definitely thought so. More and more people were starting to believe that he and
Mayumi had forced their kids into an odd and potentially unsafe situation for personal gain.
And not just people, but the police also believed that.
Yeah. After the public became suspicious that Richard and Mayumi had staged the whole Balloon
Boy incident, the Heaney family spent the next few days on a press tour,
which questionable choice. But they were trying to prove that it wasn't just a publicity stunt,
but it only made them look more suspicious, especially in the eyes of the Larimer County
Sheriff's Office, who had initially responded to Richard's call about the incident.
Because in total, they spent fourteen thousand five hundred dollars on military helicopters to
look for the balloon, not to mention with all the other costs that were associated with the
investigation. So if it was all a hoax, the police were like, this came at a massive cost.
If it was a hoax, Richard and Mayumi should not get away with it.
So they brought Richard into the station for questioning. They asked him to take a polygraph
test and he agreed. But he started acting very, very weird and was like breathing very heavily
and then like acting like he was falling asleep, which they believe were tactics.
And I think there were known tactics to like try to like sway results of a polygraph test.
Oh, yeah. So they were like, he is trying to make the results wrong.
And we all know today that polygraph tests are like not admissible in as evidence. But back then,
they thought they were, you know, so it worked because Richard's results were inconclusive.
So the police moved to plan B. They brought Mayumi in for questioning. And that is when
they finally started to get somewhere. Almost as soon as she sat down, Mayumi took investigators
by surprise when she confessed, just sat down and confessed. She said the whole thing was a
publicity stunt. After that, she and Richard were both formally charged with trying to influence
a public servant, which was a felony. But Mayumi came out to say that she basically was coerced
into giving a confession of some kind, that the police were threatening her, that if she was found
guilty of a felony, that they would basically use that to get her deported, which is why she
claimed she struck a deal with them, pled guilty to the lesser misdemeanor charge of false reporting.
However, the Larimer County DA's office denied the claim that they were going to try to have
Mayumi deported. But either way, in the end, both of them, Richard and Mayumi, ended up pleading
guilty. Yeah. Because if they really were innocent, like, why wouldn't they just fight for their
innocence? Yeah. It's like a he said, she said almost situation where they're just like. Like,
it feels like you couldn't have proved it either way. I don't know.
It feels like you couldn't have proved it either way. Richard was sentenced to 90 days in prison and Mayumi was sentenced to 20 days. Richard only had
to spend the first 30 days of his sentence fully behind bars because for the last 60, he was granted
work release so he could go out and work during the day and then sleep in his cell at night. It's
not really clear what he did for work at that time, but apparently they found some way to make money.
The couple was also ordered to pay $36,000 in restitution. And I do appreciate this. The court
ruled that Richard and Mayumi Heeney could never financially benefit from the hoax. So they couldn't sell books or write about it, whatnot.
Documentaries, no kickback. Yeah. But don't worry. Richard was an inventor. He had so many ideas, so many ideas that he thought would make him a fortune. And after they both served their time, the family moved to Florida. They started a new chapter and Mayumi started homeschooling the kids. And then in 2011, they put the infamous balloon
up for auction. And they said that they were going to or they hoped they were going to raise a million dollars and they would donate it to victims of the tsunami that occurred in Japan that year. They ended up selling it for $2,500 to a man in Aurora, Colorado. But it is unclear if they actually donated the money.
So Richard kept creating new inventions, everything from a wooden pole meant to provide the perfect back scratch to a metal cart on wheels that could load items into the bed of a pickup
truck, as well as an electric powered machine that shakes ketchup out of a bottle. I feel like he should just own the infomercial channel. I think he does. Yeah, come up with things. Richard also created a loading device known as the Heeney Duty Truck Transformer in 2011. That's a mouthful. Heeney Duty Truck Transformer. Heeney Duty. It actually is kind of impressive. According to the HuffPost, it could lift over 2,400 pounds and allow truck owners to load up and go in just a few minutes.
Okay. So in very typical Richard fashion, he filmed his own commercial for it, where he yelled at the top of his lungs about how to use it. And at one point in the video, Richard says that he uses the pickup truck to pick up hot chicks. And Mayumi runs into frame. She's wearing a bra and yoga pants. And she leaps into Richard's arms and they kiss before she runs off again. I mean, incredible.
of like they get an idea and they run with it they make it happen
It's weird, but apparently it worked and it was effective because Richard ended up licensing the
truck transformer to a company called AME International, which makes tire changing
equipment. And they now sell the truck transformer for $17,000. I don't know how much of it that
the Heaney's get, but the VP of sales of AME called Richard a crazy genius and that he'd
probably make millions off the truck transformer. I don't know if that's true, if he does. But
after this, this is my favorite invention that Richard has created. He started selling his
ketchup bottle shaking device, which is called the Your Shakedown. And its purpose,
its entire purpose was to shake the remnants of your condiments down to make them easy to dispense.
And he created a more industrial size for workspaces or restaurants. He also created
an at-home one, which this thing is massive. And there's already, how do you store your
candy? How do you store your candy? KitchenAid and all these things in your house. This, Your Shakedown is pretty massive.
It's also kind of an, like, I wonder how much.
It was $200. The restaurant version was $350.
So I'm like, is that worth the scraps that you're saving in the end of your ketchup bottle?
Nope. And also, how often are you using that, that you need that in your kitchen?
Right. And also, they have squeeze bottles. There's different tricks with like a knife on
the underside of.
Yeah. He was hoping to feature his invention on
Shark Tank, but because of his felony record, he was not allowed on the show. I think it's
like within the last 10 years, you can't have a record. So unfortunately, he has not been
on Shark Tank, and we do not know how many he has sold.
So after that, Richard started dedicating more time to his artistic pursuits. In 2011,
he teamed up with a musician by the name of Smokey Miles to write a song called Aluminum
Man, which is about the fortitude of a working man, apparently. And he got the idea from
a character that he'd play for his son.
So this mad scientist dressed up in all aluminum, which is what Richard wears in the music video
for this song.
When I'm hearing that, I'm like, I do imagine that their childhood was very fun and like
so full of play and imagination. But like the social structure are important too.
And like how to interact with others. It's not there.
Yeah.
The lyrics, if you were curious about some of them, aluminum man lives inside of aluminum can,
cooks his eggs.
He's on an aluminum pan, leaves all the elements back in the dust. His aluminum man, and he'll
never rest. Super conductive like you've never seen. In a lightning storm, you'll be struck
instantly.
Here's my favorite line. He's light as a feather and easy to screw. You can recycle him and
make him brand new.
Which is true of aluminum foil. You can recycle that.
That is true. That is true. He's producing facts. Years later,
in 2015, Richard and his son started a new musical venture, a rock musical called American Chili.
C-H-I-L-L-Y.
Yeah, like birth, chili.
Chili in here. And he had originally written this like script as a screenplay,
but then reworked it into a musical. He wrote it himself. And according to the Tampa Bay Times,
the story follows a 19th century gold prospector who murders Native Americans while high on peyote.
And then the story travels back to the late 90s. And he's like, I don't know. I don't know. I don't
know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know.
And spans generations from there and involves critiques of news outlets that publish sensationalized
stories as well as a lot of potty humor. Just like with the truck transformer, Richard did find
someone who believed in his venture. And that person invested $120,000 into the rock musical.
They rented a theater out in St. Petersburg, Florida, using $30,000 and premiered the show.
And they planned to take it to Broadway, but it has not happened yet.
Yet. Key word.
Oh, yeah. Because the Heaney's don't give up. We know that they do not. The Heaney's have continued
to pursue music. They initially formed a band together back in 2008 when Richard and Mayumi
were on their second episode of Wife Swap. Mayumi's host family was musically inclined. So when she
got home, she and Richard got their boys to start writing songs together about storm chasing. And
around the same time that they were working on their musical, Bradford, Rio and Falcon wrote a
song called All Caps. The entire song is Falcon doing screamo about how the incident is not a hoax.
You can watch it like this. This exists on the Internet.
And in the music video that they created, they like pulled a bunch of news headlines from the
time. And it just the music video like flashes a bunch of those. Yeah. So clearly the family
was still very intent on claiming that they were wrongfully accused. But unfortunately for them,
things didn't work out that way. Because in 2019,
there was a shocking new development in this story. So even though they both pled guilty,
they for years were like, we aren't actually guilty. We didn't do this. It wasn't a hoax.
But in 2019, Mayumi's lawyer who had represented her when she was charged with lying to the police
reached out to a reporter named Robert Sanchez, who is working on a story about the Heaney's for
the 10 year anniversary of the Balloon Boy incident. And Mayumi's lawyer told Robert that
he had a whole box of documents related to the Heaney's. And he said, I don't know. I don't
to the case that he had kept over the years, including handwritten notes from Mayumi, which
outlined like a confession of what happened. According to her notes, which it's hard to
verify that she had written them or that they were written prior to the so-called hoax. But
apparently after appearing on their two episodes of Wife Swap, they had started working with show's
producers to pitch a series about their life. The idea was to showcase them as a quirky family
along with their wild science experiments. But as they were pitching the idea to the networks,
they were constantly being rejected. So after their fifth rejection, the Heaney's started
brainstorming ways to drum up more interest. And that is when a light bulb went off. They looked
at their flying saucer that was half built in their backyard and realized it could be their
claim to fame. It had already been on Wife Swap, so it had been tied to Richard's Mad Scientist
interview.
If you could figure out how to make it fly, then maybe networks would be more interested in their
show. But they also knew that they needed more to drum up interest in them. Something that the
viewers would get excited about. They would have to pull off something unforgettable. And they came
up with the idea. They sat their kids down and explained that once Richard could get the flying
saucer up in the air, they would plan an official launch and get the whole thing on tape. And then
they were going to pretend that Falcon had snuck in.
Inside before it lifted off and that he was floating away. Again, this is all like written
down. And then in the writings, Naomi wrote that Richard would call the FAA in a fake panic. They
would track the balloon. A media frenzy would ensue and everyone would tune in to make sure
little Falcon was OK. No one would know that he was actually hiding in the basement.
That was the plan.
That was the plan. And they would wait for the perfect moment and Falcon would come out of the
basement. Including the family would pretend to be relieved to see him. And they would catch that
on camera, too. But they didn't want him to stay down there for long. Certainly not long enough to
warrant $14,000 of helicopter search. And their plan had everything. Science, whimsy, fright,
a wholesome family reunion. And they thought it would make the perfect TV.
Mm hmm. The only problem was when the day came, Falcon did not hide in the basement.
He hid.
He hid in the attic above the garage. So when police didn't find him in the basement,
the Heeneys were very confused. They looked down there themselves, but they couldn't find him
either. And then this is when they started to actually really worry because. The longer they
went without finding Falcon, they started to wonder if little six year old Falcon did get
confused and he actually somehow was in the balloon. Yeah. So according to Miami's notes,
their panic was completely real. And when Falcon finally emerged,
the relief was real, too. Robert Sanchez, the reporter, was, of course, shocked to read through
Miami's notes. He'd gotten to know the Heeneys pretty well over the last few weeks, so he called
them up to ask about it. However, when confronted with the discovery of these notes, Miami backtracked
and she told Robert that she'd lied to her attorney to, quote, save herself.
Which she could have said, like, those notes aren't mine. But instead, she was like, no,
he lied. Or he told me to write those. Yeah. Something. Yeah. When Richard heard her
admit this, he started yelling at her, saying that she caused a shit storm. And on the other
end of the line, Robert could hear Miami crying as Richard kept yelling. And finally, Miami said,
I'm sorry. And that was the end of the conversation. So the Heeneys left things
very confusing and a little bit concerning. Yeah. Are they OK? We don't know. But after
everything, I'm like, it does feel like it was a hoax. It was a hoax. It feels like it was a hoax.
If you thought that was the end of the story, it is not. Because just one year later, in 2020,
they did finally catch a break. The governor of Colorado, Jared Polis, pardoned the Heeneys.
He said that they had paid the price for their actions. And in response, the Heeneys lawyer said,
quote, the balloonacy has ended. Like, how long did he wait for that?
I know. He was sitting on that pun for a long time.
After this pardon, Miami became an official U.S. citizen.
It was the start of a fresh chapter for the family.
But is the balloonacy over? Now that Richard's record is clear, will he actually go on Shark Tank?
seems like he might be trying to make that happen because in the 2025 netflix documentary train wreck
balloon boy richard says that he's quote working on something new and that it's going to be quote
really big so whether or not the balloon boy saga was actually a hoax one thing is for sure
the heenies have a knack for outrageous television yeah despite how much they've lamented the media
they'd be nothing without it so as long as there's an audience they'll probably keep chasing the
spotlight and i will say falcon has said that it wasn't a hoax like he wasn't told or instructed
to do anything but who knows yeah it does feel like it was a hoax and i'm very curious what the
math on how old they are i'm not gonna pretend i can't do it that quickly we'll pretend that we
know and like
let's wrap it up so you don't have to think about how long it's taking us to not put it together
thank you so much for listening we are your hosts sabrina diana roga and corinne vienne
join us next tuesday for another peek inside another crimes of
deception and if there are any other cases you'd like us to cover please let us know in the comments
here at crime house we want to thank each and every one of you for your support
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Podcast Summary
Key Points:
A six-year-old boy, Falcon, was believed to be floating in a helium balloon after it escaped from a backyard experiment, causing a nationwide media frenzy.
The family initially panicked, calling the FAA and local news, leading to a live search by an NBC news helicopter and widespread public attention.
The balloon eventually landed safely, but the boy was not inside—instead, he had been hiding in the attic and fell asleep, unaware of the chaos.
The Heaney family’s unusually public and awkward media appearance after the incident raised suspicion, leading to questions about whether the entire event was staged.
Their prior reality TV appearances on *Wife Swap*, where Richard displayed extreme and inappropriate behavior toward hosts, suggested a pattern of seeking attention.
Richard and Mayumi were later charged with trying to influence a public servant, admitting the incident was a publicity stunt to gain fame.
Both pleaded guilty, with Richard serving 90 days and Mayumi 20 days, and were barred from profiting financially from the hoax.
The family continued creating inventions and musical projects, showing persistence in their creative pursuits despite the scandal.
Summary:
A seemingly tragic incident in 2009, when a Colorado family believed their six-year-old son, Falcon, had floated away in a homemade helium balloon, became a national sensation. The event triggered widespread media coverage after the parents called emergency services and local news, with a live helicopter search capturing the balloon’s flight. When the balloon landed safely, Falcon was found asleep in the attic, not inside the craft—proving the family’s worst fears were unfounded.
However, the aftermath raised serious questions about the family’s motives. Richard and Mayumi Heaney, known for their eccentricity and prior reality TV appearances on *Wife Swap*, where Richard exhibited misogynistic and abusive behavior, appeared to have a pattern of seeking attention. The public and police began to suspect the balloon incident was a staged hoax for publicity.
After scrutiny, the couple admitted it was a publicity stunt, leading to criminal charges of trying to influence a public servant. Both pleaded guilty and were fined, with restrictions on financial gain. Despite the scandal, the family continued their creative pursuits, launching inventions like a high-capacity truck loading device and a musical project titled *American Chili*.
Though they claimed innocence for years, the incident remains a case of deception where public fear, media obsession, and personal ambition intersected. The story underscores how truth can be obscured by intent, and how even minor events can spiral into national crises when fueled by misinformation and a desire for fame.
FAQs
The Heaney family in Colorado believed their six-year-old son, Falcon, had floated away in a homemade helium balloon. The balloon drifted into the sky, causing nationwide panic as news crews tracked it. Eventually, Falcon was found asleep in the attic, not inside the balloon.
The incident was real, but it later became suspected to be a hoax. The family had a history of creating publicity through reality TV and strange experiments. After public suspicion grew, both Richard and Mayumi Heaney were charged with trying to influence a public servant.
They did so because they couldn’t see the balloon anymore and needed eyes on it. The news helicopter could track the balloon’s flight, which helped confirm its location and alleviate public fear.
No, no one was injured. The balloon made a soft landing in a field, and Falcon was found safe after the family’s panic subsided. The entire event was averted from becoming a real tragedy.
Richard was an inventor and storm chaser with fringe beliefs, including time travel and alien descent. He had a strong interest in weather science and created numerous inventions, some of which were later commercialized.
Yes, both Richard and Mayumi Heaney pleaded guilty to falsely reporting a public danger. Richard was sentenced to 90 days in prison (with work release), and Mayumi to 20 days. They were also ordered to pay $36,000 in restitution.
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