[Music] Hello everyone, I'm Brian Ameral and welcome to the Clientelling Podcast. In each episode, we'll be talking to the retail industry's most knowledgeable and successful executives, those luminaries that are creating value with the intersection of retail and technology. In every episode, you'll hear about new, innovative and transformational customer-centered ideas that are redefining shopping and creating high-value customer experiences. If you haven't already done so, be sure to subscribe to the podcast and let your friends know by liking us on social media. So, let's get on with the show. [Music] Well, hello. I'm Brian Ameral and I'm back after what seems like way too long. I am relaunching the Clientelling Podcast and I think that we're going to be able to see what's been going on really for the last 18 months, 24 months in around customer-centric engagement, clientelling and various other sorts of live streaming, all of the things that are happening today that are really personalizing that customer experience. We've had a lot of requests for people recently that wanted to really get me back out there bringing in retailers, bringing in vendors, bringing in luminaries. It really have a sense of what's happening next and where we go from here. So, I thought, let's go ahead and start it up again and what better way to start it than really talking about what is essentially the kickoff every year of retail technology and that is what goes on in New York in January for the NRF. So, I just got back from that a little bit ago and I thought that maybe I'd share some of the things that I saw, some of the ideas that I thought were really interesting and compelling. And perhaps give all of you that didn't get a chance to go an opportunity to see what's happening next. So, with that, let's talk a little bit about NRF. I mean, this marks my 30th NRF big show. Hard to believe it's been that long, but as usual, it certainly didn't disappoint. This year, it was crazy. I mean, the energy was palpable. There were throngs of attendees waiting to get in as it opened. And there were just so many vendors there. I think there were well over 800 vendors. And it was just filled with people that seemed anxious to see what was happening. And I assume that's because a lot of people didn't make that pilgrimage to New York City in January over the last couple of years. There certainly weren't many people there last year because I did go and it was pretty sparse. But I think a lot of those people came back and they were excited to see what was going on. They wanted to catch up. They wanted to learn. They wanted to engage. And so it was really an extremely busy show. And it was a place where I think those folks can see what the industry's brightest minds have in store for 2023 and beyond. So, as I've said in previous years, whether you're there seeing the latest innovations in technology or kind of exploring or talking about new business models, or just reconnecting with friends and clients and colleagues, the Javits Center in January will always be the rumor that happens. It is ground zero for all of that in terms of retail technology. Now, I've been privileged personally to work with global retail brands. I get a chance to work with tech companies. I get to work with the finance community. And really figuring out ways. How do we create value at that intersection of customer experience and digital enablement? And then, in our ref, I get the opportunity to meet and hear from each of these constituents. And I get to really do deep dives, one-on-one conversations, exploring how they envision their customer-centric future. And how they'll create value with new disruptive technologies more than anything else. So, what follows are some of the highlights from those discussions. So, let's start with what happens on Friday night at an RF every year. This year, linked the last several years, the event started with that always spectacular VIP awards, the Vendoring Partnership Awards. This retail or vendor partnership event really kind of brings together some of the best and brightest people in the industry truthfully. Some of the people that really have had a long-term impact. And some of the brands and vendors that are really kind of setting the stage for what happens in the future. They're really being recognized at this event for their innovation, for their empathy, and the way that they're working together and collaborating. And for excellence in kind of transforming what's happening in the retail industry. Just a few short years ago, Vicki Cantrell, a good friend of mine, created this event as something that she really felt our industry was lacking. She understood both the vendor side of our community and the retail side of the community and was able to bring together a group of some very bright people, some great experts around technology and retail to become the judges for this event, and to really select those brands and vendors that are making the biggest impact. This year, Dave Finnegan was the keynote speaker. He was the former Abelid CIO of Orvis. And he shared a pretty extraordinary story of how he traveled the world for the last year. And he had done, I don't know how many countries it was, he told me and I've already forgotten, but he was gone a full year. And in all of that, he was able to really gain some extraordinary insights around humanity, what kind of makes us human, how community really works, and how people collaborate. And he shared that here at the event in a way that I think was all inspiring for many people. It was really a great keynote and Dave did a great job with that. When it came to, so that's Friday night, there are a lot of different kinds of events that go on Saturday night, but on Sunday morning is when the conference really starts when NRF really begins. So there was just this massive crowd. I believe there were about 35,000 attendees at NRF this year. So there was this huge crowd of people kind of forcing through the front of the Javits Center, getting either two sessions or getting out onto the show floor as it opened. And I did what I do every year. I scrambled through the crowd and tried to visit as many vendors and solutions as I possibly could, particularly those that were really focused on customer centric engagement, client telling e-commerce, search and personalization. It looked a lot of things right into marketing and CRM and loyalty and video chat streaming. I looked at things in social commerce, some size fit technologies, tons of AI, some Wempe 3 and some other relevant retail engagement platforms. I was really trying to get to see as many things as I possibly could in just a couple of days. So I'm going to be talking a little bit about what I saw there as this podcast goes on. Unfortunately, I was a little too busy shuffling between the different floors of what goes on at Javits and getting up to the innovation lab, which I'll talk a little bit about. But I was unable to attend a lot of the sessions, the main sessions. However, those key notes are always relevant. And they're always thought provoking. And there's plenty of value, even in the sessions that go on down on the show floor. So I'm going to tell you what I found most compelling. Well, as I walk the show floor, you know, the one thing I want to say is kind of a disclaimer is the opinions here on my own, right? And it's based on some really brief meetings and it's been most cases. And this is not the kind of comprehensive review of the products that I might do for a client. These are just very high level insights and commentary around what I saw there. And for those of you that I did get a chance to talk to and I'm forgetting right now, I apologize. I really did enjoy all of the insights and all the great conversations that I had over those few days. So let's talk a little bit maybe about what was really noteworthy. There were some things that were kind of a surprise for me at the show. Perhaps one of them that was almost unimaginable just a few years ago was that Shopify, which those of you that know the platform, you know, they really started out. The focus very much on small retailers and it was not an enterprise class product, but they are going after the large enterprise now. And they started to own a component architecture that addresses the unique needs of the enterprise and probably just as as surprising square, which we all know kind of started out being, you know, that little tiny plug in into your phone. Square really has decided to start to reach beyond that small independent retailer segment. And it's also targeting larger enterprises. So they as they started making some announcements that they're going to enhance their platform and put together a go to market for for the larger enterprise. I suspect they're going to probably start, you know, in the smaller large enterprises. I guess I take midsize enterprises as opposed to going after, you know, the large tier one retailers. but as we've seen with other vendors in the past as they expand their capes.
capabilities, they're going to be able to start to meet not just chain store, but maybe very, very large enterprise requirements in the business. So let's watch these powerhouses see how they're going to impact the enterprise technology landscape in the future. Let's talk a little bit about something that people were very focused on. And everybody's been talking about customer experience for a long time. I'm going to talk a lot about customer experience. But I think it is a recognition today that you need to execute in the store in order to have a decent customer experience, certainly in the bricks and mortar environment. So a lot of focus this year around staffing and store operations. For enterprise retailers, I think that these tight labor markets are making staffing retention and employee performance really a big challenge. So if they're going to create this customer experience that's a high quality customer experience, it's going to be very tightly correlated with the quality of the staff and the quality of the service that that staff is delivering. So getting it right has become, I think, a top three priority for most of the retailers that I've been talking to. These are the vendors that are focused on store execution, task and communication, training and associate enablement, all had very large crowds around their boots. And some of these platforms that I'm talking about are platforms like Ubic and Zipline and store force. And even Siege who just recently acquired Store IQ, I believe. And I think all of these vendors are really kind of changing the game for store operations, executives and associates. They're really giving the enterprise the opportunity to start to really control behaviors of what needs to happen, how do we create excellence in our stores and really get our sales associates doing the right thing at the right time with the right person as that becomes more and more relevant. So, you know, their store force was interesting. They have a workforce management platform in addition to some of these other execution sorts of tools and individual performance metrics and capabilities. And I thought that that was always interesting about store force to me is that they think in terms of the total operational part of the business. So I spent a little bit more time with them than I did with some of the others kind of taking a look at how they're dimensionalizing a full set of tools that can be used to improve performance in the store. I think that the people over at Ubic have had an enormous amount of larger store sorts of success in the last year. And I think Zipline is growing as well. So we've seen a lot of it. I don't know as much about what's happened now that CJDON store IQ, but I'm interested in store IQ has been around for a while. Be interesting to see what happens next there for them. But I think that one way or the other, these kinds of staffing and store operation tools are going to become table stakes as we take a look at what's going on into 23, 24 and 25. I think everybody is taking a look at this and trying to figure out where to go. All right, so let's go to the next level of what's happening in store. And it's the area that I've spent my life basically focused around on that client telling. Client telling has morphed in a few different ways, but some of the core pieces that are still much the same as they've always been. And anyone that knows how passionate I am about this, I have to spend as much time with these vendors as I possibly can when I go to the show. What is interesting to me, perhaps, is that it has taken decades, really, since the first commercial client telling platform to brought to market. And now it's really becoming a must have technology. And I think almost every service focused retailer today is implemented it recently, updated it recently, or has it on their wish list to do in the near future. So it continues to evolve as omnichannel commerce is evolving, right? And it allows the integration of client telling with POS and management and the commerce platforms. And we'll talk a little bit more about how that all comes together. But everything is getting more and more tightly integrated and even seeing some vendors trying to pull all these pieces together. So perhaps the most exciting aspect of it is the convergence in my opinion of live streaming in 1 to 1 BDO chat with traditional client telling workflows. Do you really kind of think about it? What they're doing is that they're kind of tearing down the walls and extending, you know, our humanizing might even be a better way to think about it. Humanizing online commerce by creating live stream events that bring to get to the best of what a 1 to 1 client telling interaction might have been in the store or a broadcast kind of experience in a store, you know, maybe product demo kind of idea, bringing that together with online commerce. So I think it really is, you know, bringing together the best of that in store customer experience. And some of the vendors that I think are still, you know, making great inroads and getting talked about a lot, of course, you know, tool up who's been a long time leader in the space. They added some streaming, I think during, during COVID and continued to make transactional POS enhancements to their products week. Last year, I believe they also acquired a workforce management product to gain greater insights into associate performance. So this is that what I was kind of talking about a minute ago, the idea of bringing together everything we can in store in order to improve operational excellence. Salesforce has a partner proximity. I think it was called proximity insight and I think they just braided to just proximity. But they, they're calling their converged solution kind of the retail super app and it, they're gaining lots of customer logos. They've been doing some great work. The product looks really good. They've been adding to their team and they are doing a fair bit of work both in Europe and here in North America. Those floor, you know, they're another online store, I would say online the store to online engagement platform. They really kind of began, began as an e-commerce chat messaging tool, kind of a plug-in into the browser, so to speak, or into the e-commerce experience that allowed, you know, online customers to engage with live people in the stores. But it continued to grow out some of the other capabilities and today they have things like clientelling and streaming capabilities. So another vendor who, you know, started seeing last couple of times here at NRW from Rekau, they're this French based store platform and they've also extended their offering from what I saw last with them. It appears to me that not just for them, but I think for everybody, there's this roadmap as these as these vendor platforms mature and they're really trying to create a complete install or omnichannel solution. So I think that's what we can probably expect. There were some newcomers to the space too and I'm sure I didn't catch all of them, but one of them that I did get a chance to spend some time with is a little Italian startup called Alpha. The company was founded by former executives from Gucci and Nike and this was I think their first show, but they had some interesting ideas in terms of how they felt that mobility could be used, both consumer mobility and associate mobility in the store and it's different than what I've seen from some of the other clientelling platforms. The way that it works is an Alpha equipped associate will present a QR code to the customer and on their device and that generates a link and that immediately creates a profile that enables an ongoing interactive online or in store associate to customer dialogue. And then it's streamlined with an in-app transaction the way you'd expect in a live streaming or a lot of self-shopping sorts of applications. It was impressive the way that they were thinking about it a little differently than I've seen with some others and they were newcomers so let's see what happens there. While not exhibiting I did have a chance to run into the CEO and the CRO of LuxLock. Continue to be pretty impressed with the elegance of their offering, particularly the luxury segment. They're very small but they're doing some interesting things. And then not to be outdone, there are some really big more established commerce platforms that are adding clientelling capabilities to their offering. One view of commerce, which is Boston-based, headless commerce vendor, demonstrated kind of their first wave of clientelling capabilities and you know got a chance to see what it was. And Microsoft in the Microsoft booth, they were showing a Microsoft Dynamics-based clientelling offering. Both of these products candidly are a little nascent from my perspective in terms of feature and functionality but they're sitting on a really highly scalable, highly customizable platform. They can leverage that data in a way that you know really you start adding features on top of this enormous data set and all of these insights. So I think that you know we're going to see more and more, I think as I said before it's become kind of table stakes to have these things. I think we're going to see lots of
of lots of new offerings in and around. One version or another of clientelling, sitting on integrated data platforms, customer data platforms, various sorts. So we kind of talk about that. From a live commerce perspective, you know, first thing I'd like to say about that really is that I personally believe that this virtual sales modality is here to stay and will continue to pick up momentum in 23 and beyond really. It's, I was just looking at some stats around this and they're escaping me, but I wanna say in China right now, it's something like 15, 17% of online commerce is being done through live streaming. And I think over the next couple of years, the estimate here is that we may be as high as 5%. In terms of how much business will be done through the live streaming channel, it is growing very, very quickly. It's in the tens of millions of dollars. I think it was something 50 or 60 million dollars estimated for this year. Again, don't quote me on that. But if you want some great insights into the real numbers behind all of this, CoreSight Research is an excellent source of industry research in that space. And they do a lot of work both in China or Asia in general, as well as here in the US. So you get a chance to kind of see where in particular live streaming is starting and what the impact of it is there and how that's growing just exponentially. And then what we can probably expect parallel here in the US. Obviously, that COVID shutdown is what really got this whole video streaming and chat platforms going. And there are a lot of vendors around the world that kind of jumped onto that as soon as it happened. One that I had a chance to spend some time with in the innovation area was a company called Lisa. And they're a German live shopping and social commerce adapter. They kind of think of themselves as a white label adapter that can plug into a lot of different things. And they've got some good capability in that to kind of a simple, good looking app. There's a Korea based live shopping app called Shop Live. And there's another company that many of you may have heard of based here in the States called Firework. We also have comments sold and then a small startup player called Eastreamly and they all had white label live shopping products. There was an interesting company based out of France called Squatted. And they created something that I just incorporated a couple of interesting ideas. It was a social shopping app. And again, this is up in the Innovation Lab but they put another spin on live shopping. So with Squatted, it brings together e-commerce and a shop with a friend concept. And really that capability is really quite interesting. And I think they want an award from Deloitte for one of the hundred fastest growing startups. So obviously they're getting some uptake in what it is that they're doing. So we're talking about social here. Let's talk about some social, just selling platforms. This solution area is continuing to morph in evolved in various ways. One small startup was a company called OneShop and they demonstrated a store side social content creation tool that really allows associates to post inventory items and short form videos directly from the store floor on the various social platforms. So some pretty cool stuff going on with what they're doing. And I think we have to think about the full life cycle of this, right? When that customer that's getting content straight off the shop floor and likes all of that and is happy with their remote shopping experience, how do we tell them, how do we talk about that? Well, one vendor that's able to help with that is a company called StoryTap. They really kind of close the loop. So what they do is really prompting the user to create an authentic video story about their experience. So I was thrilled with what just happened as I came out of the store. I was thrilled with just the content with this online experience. And that gets recorded through a link that comes into their email or as a text. They record it directly off of their device. And then they get shared and amplified even with SEO. And it can be prioritized as kind of search for video content. So now all of a sudden, we essentially have user generated content. The driving future potential customers to a specific product on an e-commerce site. Kind of cool stuff if that starts to pick up real momentum there. Given the importance of customer reviews in general, and we've seen a lot of us going on for a while, there are obviously big players out there. I thought it was interesting to see that amplify, which continues to expand their offerings. They recently acquired a company that I had looked at a while ago called Pixley. And it's a pretty sophisticated ratings review content platform. And they're going to go ahead. It looks like amplify will go ahead and embed that into their social marketing cloud and social commerce cloud offerings, which I think is starting to round out that broader set of capabilities, particularly for the target market that amplify goes after which I think tends to be larger enterprises. LTK, which was formerly that like it to know it, Group, they showed their latest creator influence and shopper platforms. They're enabling social influences to monetize. And really to help brands engage with audience through this creator economy. Like what I want to accent just came out there, I think. So in any event. OK, so I'm going to take a breath. I know I'm covering a lot of material here. Hopefully I haven't bored any of you into oblivion. Let's talk a little bit about FitTech. So size fit and visualization technology, I think, is about ready to explode. We're seeing a lot of new vendors coming in. We're seeing lots of people concerned about the return problems that exist in our industry. And their assumption is if we can get people so that when they make their online purchase, they have a higher level of confidence that it's going to fit them. And then when they get it, it does fit them. That's going to reduce returns. Obviously, I think I saw that returns last year went up 178%. Over the previous year, so we've got some real problems. And if you think about getting a product, the cost of getting a product back into a sales channel, either your own sales channel or through a secondary sales channel, it's-- you don't want returns. I mean, you're going to avoid it at all costs, right? And so I think the FitTech space is really getting a lot of interest because there's also this whole issue around sustainability and all the rest of that. People not wasting product. And it's just a lot of things that go with it. There are a lot of different use cases, I think, it could be probably the best way to talk about that. But customers are getting a higher level of satisfaction. E-commerce players are getting a lower number of returns. So some of the vendors that I saw at NRF were-- there's a company called FitMatch AI. My size ID was another one in size bay. They all showed slightly different but similar approaches to solving the online apparel fit problem. There was a little company called the Zyler ZYLEAR. And they're using customer photos to create photo-realistic renderings of the consumers wearing garments. And they're using a combination of measurements and an avatar body type in order to create that. And they're not so much about Fit as what you're going to look like in it when you get it. There is a company that's doing both of these that I'm pretty familiar with called 3D Look. And they were at the show, but they were actually-- I didn't see a booth. I don't think they had a booth this year. But they have an offering that really does, I think, both sides of this really quite well. So we're talking about Fit. I saw an interesting company that was tangentially related to all of this. And that's a company called Taylor. And that's basically the word Taylor with 2o's in it. And they're out of Italy. And I walked by and I saw some interesting-- I used to call it when I was in the custom clothing business-- sleeve heads hanging there. And I said, OK, what are these guys up to? This is not technology. They're showing garments. But what they have is an online to offline made-to-measure clothing program that's using-- and they built out their own 3D configurator. They've got a pretty simple design tool that allows you to kind of go and install your garments. And then their manufacturing facilities are getting and getting them made. So the one thing I will tell you is I was completely jazzed when I saw this because-- and I've worked with a few people that are trying to bring things into market. But it seems like these guys have really gotten there. And as a matter of fact, I think some of the-- one of the fabric mills that is an investor in this company and a partner in all of it. And one of the senior executives were there from the fabric mill. And he recognized the fabric in my sport coat as one of his fabrics. I thought that was all pretty funny. But I've been waiting for this part of the industry to finally explode. I think it's finally starting to at least catch on in a significant way. And it's time. It's time for that kind of-- I guess I would say agile manufacturing, meeting e-commerce, meeting.
long-tail customer demand, you know, made-to-measure apparel is we're going to see be seeing more and more of it as we go forward. Okay, of course, you know, everybody wants to know, well, what about Metaverse? What was going on with Metaverse? You know, how real is Metaverse? I can't say that I spent enough time talking to all the vendors that had something at least tangentially related to Metaverse, but I didn't get a sense that it was, you know, on anyone's real shopping list right now. I think that people are experimenting with it, they're doing some cool stuff. We're reading about that in the trades, but I didn't see people at the show really kind of lining up to talk about, you know, new Metaverse technologies. I did see a loyalty and engagement platform that utilized some interesting Web 3.0. There's a company called, I think it's pronounced beyond XR, and there was a virtual AR platform from obsessed that I saw first a year ago, and they are continuing to win some new, highly creative projects. They're doing some very interesting things about, you know, creating virtual shopping spaces in a Metaverse sort of way. I like a lot of what they're doing there. The other thing that was interesting kind of moving away from Metaverse here for a second is the telecom industry. I don't know if they've made these kinds of interesting presentations in the past, and I've just happened to miss them at NRF, but this year I had an opportunity to spend a little more time with them. It was the first time really that I saw their presence in a way that I thought, "Oh, that's compelling different, and I get it. I get why they're here." T-Mobile was actually a winner at the VIP Awards, and a sponsor of a big idea session where they really talked about the enablment of the immersive retail store with 5G. And as you start to think about how this pervasive network is going to transform, we've got all these new devices and capabilities in IoT and all the rest of the things that are happening out there. When we get to the point that 5G is everywhere and every device can inexpensively get onto this network, the digitization of a lot of workflows, a lot of processes, a lot of creative opportunities are going to start to happen. And this is kind of the plumbing underneath all of it that needs to be there. And they're partnering with their research lab to bring forward some of these new tools and some really kind of sponsoring or lifting up some innovation partners that are delivering valuable insights for these retailers and giving them a chance to really start to take advantage of these pervasive networks. So, you know, the way I like to think about it is T-Mobile is kind of ensuring that the connected future is in fact connected, right? That's kind of what they're pushing at. Now, so aren't some of the other vendors. I'm not going to say it's just T-Mobile doing that. I did get a chance to spend some time with AT&T and they took up some floor space both upstairs and down. And, you know, they were talking about some of the same things. But what I really thought was interesting there is that they were demonstrating an IOT smart hub called FloorLink, which I actually am quite familiar with with the company. I've spent some time with them in the past. But they were really talking about how an IOT platform can really impact, you know, everything from anything kitchen related, right? So, it could be, you know, the back side of a restaurant, you know, it could be, and the refrigeration, it could be grocery stores. It was in this area they called the Food and Hospitality Pavilion. But they were showing how, you know, coffee grinders or coffee makers, the commercial coffee makers were keeping track of exactly where it was in terms of the amount of usage and how many cups were left before they had to put in more beans. They were showing, you know, temperature of sensing things that were kind of manual difficult processes in a lot of environments and how this IOT hub was really leverage it, being able to be leveraged across this. And I think their overall goal really is to connect a host of smart devices to provide these kind of real-time actionable alerts about really anything from customer activity to device health, you know, across all these different endpoints in the environment. So, it's some pretty cool things they're doing there. I think that we're going to see a lot of IOT. That's another thing that I think we're going to see a lot of in the next couple of years here is more and more devices. From what I understand, the devices, and what I mean by devices, you know, smart refrigerators, right, expensive. But we start to look at ways that IOT can drive down, you can solve some of the sustainability, you know, energy-related issues, you know, so if we start to have a way that we're really monitoring and not wasting electricity, all of that stuff has an environmental impact. And I think that as more and more focus moves to that, IOT is going to become a more and more important part of the in-store operational architecture, backup house, front-up house. So, you know, we'll see, but I think that it's an important place to watch, I think, when we talk about customer satisfaction, sustainability, and operational efficiencies. So, we'll see kind of what happens with that. Okay, I said I was going to talk a little bit about AI and retail. You know, no summary of NRF would be complete without mentioning the pervasiveness of AI in emerging retail landscape. While there were a lot of AI-enhanced solutions there, I think the real conversation about AI that everybody was talking about was chat GPT. See, you know, everybody was talking about it. Everybody was like, oh, wow, now I get it. Oh my god, what is it going to do to us? You know, so I think it's going to disrupt. I think we know that AI is going to disrupt life as we know it. That's going to be some great value in it. That's going to be some scary stuff in it. But it's finding its way into virtually every solution from autonomous store platforms to digital shopping advisors to call centers and analytic tools. We're seeing some interesting bot sorts of things going on with all of it, obviously. So, I'm particularly impressed with how AI enables hyper-personalization. And particularly in the areas of search and fashion. So, there's some recommendation vendors that I've been watching for a couple of years. One of them being Lily AI. And there's some interesting things coming out of Algolya. But, you know, Lily told me, if you not from me would Lily, I mean they're essentially using AI in order to really understand the nuanced style aspects, the attributes of garments that can be categorized in the way that human beings think about the garments. And so we're starting to be able to map what is being seen in a garment with what the really underlying style taste level or style interest is from a consumer that's engaging around that product. And of course it could be used to personalize an online shopping experience. But they were telling me that their systems are getting better and better at assessing these style nuances. And, you know, because up to this point I think a lot of this has been heavy training from, you know, human beings saying, okay, that's a boho chic top, you know, with a, you know, a tight eyelet kind of a finish and, you know, whatever it is, right? So I think that it's very, very interesting to me how AI is going to do a better and better job of understanding products and mapping those products to customer demand in some very specific ways. And, you know, I think we'll see these capabilities married to, you know, even deep customer data and clientele data. And, you know, is this kind of goes forward yielding, you know, genuinely, I think, personal set of recommendations. And that'll be really interesting and deliver value for, I think, both sides of that value chain rate, the consumer and the retail business. You know, just, you know, kind of a key thought here is that with nearly an infinite amount of choice available to consumers with online shopping, personalized curation is the easiest way for a shopper to navigate all of that. And I think it's going to be, you know, the main battleground for the future of online retailing. So in any event, I think I've spent probably enough time on here. So I'll go ahead and sign off with this, you know, kind of first relaunch of the clientelling podcast. I hope I've shared some good information. It's, you know, if you get a chance next year, you should definitely go to the NRF where you're going to see that next wave of innovation. And I ask that you, you know, continue listening to the podcast. We're going to have a lot of new content this year. So I hope this has been helpful. And I'm wishing all of you, you know, some happy retailing here in 2023. Well, that's today's show. Thank you for listening. If you like what you heard, be sure to subscribe to the podcast and like us on social media or drop me online at
[email protected]. If you'd like to learn more about what we do at Clientricity, visit www.Clientricity.net. Until next time, stay well and go do something amazing for your customers. [Music]
PodcastTranscript AI