236. Consistent Lead Generation: Ads in the Wedding Industry Just Got Easier

I don't know about you, but running ads has always seemed like something that is so scary for me in my wedding business. As a coach, I've run ads for years, and it seems so natural, but in our wedding business, it's always seemed something that is foreign, and then I'm just really not sure how to do. Hey, there's CEOs. You're listening to the Wedding Pro CEO podcast, and I'm your host, Brandy Gar. I'm a wedding pro just like you, who's built one of the largest planning firms in Orlando, Florida. But it wasn't that long ago when that success came with long days, sleepless nights, and little to no pay. Fast forward to today, and I have the business that I've always dreamed up, a killer team, steady profit, and weekends with my family. Over the past three years, I've taught more than a thousand wedding pros how to do the same. My mission is to create a movement of wedding pros who are ready to build a profitable business that they've always dreamed up. On today's show, I am talking with ads experts, Whitney Hodges, and Danielle Justice from Wedding Industry ads all about how you can use Google and Meta ads together to create an ecosystem of consistent traffic coming to your website and booking you, becoming new, leave every single day. You guys, when I saw the way that they handle ads and the way that they create this ecosystem of traffic using different ad strategies, I was immediately hooked and I know that you will be too after you listen to today's episode. So sit down, grab a notebook, and settle in because this one is so juicy. Okay, ladies, welcome to the Wedding Pro CEO podcast. I'm so excited that you're here and to dig into this topic because I don't know if you guys feel this, but ads are kind of one of these things where it's like wedding pros are not so sure about it. I don't know. You guys tell me, what do you feel like is the general consensus in the wedding industry about just ads in general? So we see that a lot of wedding pros, venues, vendors kind of have a love-hate relationship with advertising and advertising on Google and Meta specifically. That's what we focus on in our agency. So many see the value there, right? They know that there is potential there, but they don't necessarily know how to get there in terms of results. We talk to a lot of clients who have been trying to go with the DIY route and are just missing certain pieces, right? And that's because these platforms are so robust, there's so much potential there. There's a lot of nuance when it comes to setting up ads inside of these platforms. So it's easy to set up ads in these platforms, but it's also easy to set them up the wrong way. So a lot of times when we will do audit inside of wedding pros ad accounts, they have some of the basics there, but there are just small tweaks that need to happen in terms of adjustments. I think for other wedding pros, they're just intimidated by it, right? They haven't even gone the DIY route because they don't know how to get started. It can be very kind of techy and overwhelming. And so it's something that they're interested in exploring, but maybe have been turned off to find the high barrier in terms of something for them to learn or having to hire an agency and on top of their ad spend, then pay really high monthly repair fees. Right, right. And honestly, I think that is a huge fear in the wedding industry, right? It's something where you do have to lay out a fairly significant amount of money upfront to get ads running if you're going to use an agency or just ongoing. It's like, I remember when I started running ads and my ads agency said, well, and I do it for my coaching business. So, but they were like, well, you have to start at $100 a day. And I threw up like I was like, I, what, who, had, what are we talking about? And she was just like, we just, we, we can't get the right to, and I was just like, every day, every day, I would literally lay my head on the pillow and be like, we spent $100 today and we didn't make any money back. And that was the mentality of it versus, but what's so interesting to me about that, the reason I bring that up is because we have no problem shelling out thousands of dollars a month for publications that we have very little control over whether we're getting a return or not. And we're not tracking the return as tightly as we're tracking this ad spend return. But because that's the normal way to do it, that's the way the industry's always done it. It feels like, well, that's what you do, right? You just give a publication, thousands of dollars. And in this, in this respect with ads, you can actually control a lot of the return when you know what you're doing, right? Yeah, I think with the advent of social media, which in the grand scheme of, you know, the wedding industry is a relatively new platform for us to be utilizing and to market our businesses. And we get to have so much more control over how we represent ourselves as brands, how we show up for our communities and kind of start those conversations and make those initial connections. And I think that because it's something that you can do yourself, I think a lot of business owners may be questioned the validity of that, you know, am I qualified to even set this up for myself? Am I going to be able to get results that are making it worth it to put in the time or effort to learn how to set it up properly? But when you can kind of get over that mindset block and just commit to the platform and understand that it is a tool, the really, really powerful tool that can help you connect with the right people. Yeah, I think that there that's where you can really take your power back and really start to leverage what's available to all of us, which is really, really powerful. If you think about advertising even 10, 15 years ago, or thinking about television spots or print and that's expensive advertising, I'm sure you heard, you know, for the Super Bowl, 30 seconds is millions and millions of dollars, right? Here, we have the opportunity to get in front of very targeted specific people. So the right people who are going to be buyers and clients for us, for as little as just a few dollars every day, it doesn't even, especially in the wedding space, it doesn't have to be $100 a day to see really promising results. And so that's where we get so excited about being able to bring this knowledge and this strategy to wedding professionals who are doing it themselves because it doesn't have to be this huge undertaking and it doesn't have to be really high risk in terms of how much money you're putting into it. Yeah. I genuinely love so much the way that you to present how to use ads, but also why you want to use ads in the wedding space. And I want to get into those because it's, it honestly to me, it felt so genuine. It was like, yeah, this makes so much sense. But before we get into all of that, I want everybody here that's listening. I want all of our CEOs that are listening right now to learn a little bit more about what got you guys into the wedding space because one of the things I think is unique to you as well is that you really only work in the wedding space, which is great. But also to let everybody know that you guys are coming to the summit this year, to the wedding pro CEO summit brand new speakers to the summit this year. And you're doing a whole workshop on how to run Google and meta ads, right? I cannot wait to have you guys at the summit. We are so pumped to be here for the summit. I am based in Austin. So I'm so excited to welcome you and everybody else to my city. My background actually is in the wedding and events industry here in Austin, Texas. So I worked at a variety of different wedding venues. But then ultimately my, the majority of my career was in the hotel and resort space as a senior catering sales manager and then a director of catering. I did that for 12 years up until COVID hit. And then everything was set on pause, right? Yes. So it was really an opportunity for me to take a step back and say, okay, this past that I have been on is this really the past that I want to continue. Yeah. I had a young daughter at home at the time. So COVID was my opportunity to kind of get to experience being a stay at home mom and realize some of the things that I had been missing out on. So it was a really huge opportunity for some personal growth and reflection for me. And that's what I decided. I don't want to go back and I want to start my own business. I want to be an online business owner. But what am I going to do and an online business owner? And that's where I really got into the world of digital marketing and uncovered the need for Facebook ad managers and started learning the platform and go right in. And that's what brought me and Daniel and together. We met as we were both starting our own digital marketing Facebook ads management agencies and we've been partnering together and working together. If you're feeling like the economy is causing you to constantly get ghosted and need to consistently drop your prices just to get booking, I have some news for you. It's not the economy. It's your sales strategy. And I'm here to help you fix it. I created a brand new free training where I'm going to share the exact strategy I use and I teach to thousands of wedding pros who have been able to double their wedding bookings in less than 30 days using this strategy. It's called the assume method. And if you're not using it, you're leaving thousands of dollars on the table. This isn't just another fluffy course. This is raw actionable CEO level strategy. Whether you're new, struggling or ready to hit your next six figures, this training will change the game for your business. But don't wait because the top 1% of wedding pros aren't just good at their craft. They're good at running their business. And if you're ready to join them, I'll see you in the training. I love that. Okay. And so Daniella, tell us a little bit about you as well. Thank you. My story's a little bit different. So I am newer to the wedding industry. I would say that I started working with clients in this space three or four years ago. So not brand brand new, but relatively new. But before this, I was really focusing on the coaching industry, which as you know, are much more complex, funnels, a lot more relationship building, talk about longer sales cycles. I mean, it was a really different game. And so coming from that background and being able to apply all of that complexity to how can we simplify this? How can we make this more accessible? How can we make this work for local elite gen businesses for people who are serving not these scalable offers that are, you know, global, but really they're their local communities and connecting with the right people and making sure that the strategy really makes sense. That's where that started. But to go a little bit further back in my story, I have a background in fine arts. And then I had a career working at a transactional real estate law firm for six years. So that's really out of left field seemingly. But it gave me a ton of experience in operations, business management. I was basically running the firm without being an attorney. And from there, that's when I really started to experience a lot of stress, a lot of burnout. But I had also had a ceiling with what I could do and with my ability to grow in that position. So that's when I started really exploring these other ways of creating income for myself in ways that felt not only less pressure and less stress, but where I was able to do it on my own terms and actually serve the people who I wanted to be helping. And not just the ones who kind of came in through the door for this other business that I was a part of. So that I think a lot of entrepreneurs these days, the story's not linear. There were a lot of twists and turns. And one of my first businesses was a bookkeeping business. And then I've sort of naturally from there, a lot of my bookkeeping clients started asking for help with their websites, help with their Google placements. And it was really easy for me to figure that stuff out. And so all of this to say is, you know, with advertising, I found this beautiful marriage of the creative problem solving, the visual design, the storytelling elements from, you know, the passion that I have in that area. But bridging that with the data, the numbers, the money, the story that these data points is telling us is so powerful. And then how can we leverage that and utilize both of those things to help our clients really reach their goals and see that big picture and how everything works together. Once I met Whitney, we really hit it off. And I think we have very complimentary skill sets and perspectives on life, on business and working together has been just a treat. I definitely believe that all ships rise with the tide. And so we've really embodied that with this business in terms of our mission being to make advertising just more accessible to the wedding industry and to people who are so passionate about what it is that they do and how they serve their couples. Yes. Oh my gosh. This is so good. I'm really excited to dig into exactly how you guys are bringing ads to the wedding industry. And so you guys, if you haven't already grabbed your ticket to the summit, make sure you head over to brainegar.com/summit because our speaker lineup is ridiculous. I'm so excited about all the new speakers this year, especially Whitney and Daniela. We're just giving you a taste of what their topic is on today's podcast and their workshop is going to be super hands-on to help you understand exactly how to run ads in your wedding business. So, okay, ladies, I'm ready to get into one of the things that I thought was most intriguing because I talk about how necessary it is to be on social media, to have a really strong social media presence as a wedding pro. It's really not any more something that's like, if I have time, I'll jump on, right? And I've been in the business for a long time, so I know that I went through that stage. Now it's like, you must be on social media and you must be consistent and present. One of the things that you talk about with ads is that by running ads, they can help you to stay present and tap of mind when you're in busy season. I thought this was such an intriguing mentality shift. Can you tell us a little bit more about that and how that works? Yes, so we are so excited to share this information with wedding pros because we just feel like it's a game changer and something that, at least in terms of the clients that we've talked to so far, that they weren't even aware that this was an option for that. They haven't been thinking about ads in this sort of context. A lot of times we're thinking about ads strictly from a lead generation perspective, but they can do so much more for you than that and it doesn't have to be expensive. It can really be just a few dollars a day. Think about it this way. You are showing up on social media. You've got great pieces of content there. That's really these days what it does take to be successful in the industry. More than likely, you're able to show up more and you're able to post more during your downtime. During busy season, that's often one of the first things that falls through the cracks because you're being pulled in so many different directions. You have to serve your clients and show up for their events and sometimes unfortunately there isn't the time to be posting. But what we like to make sure that people know is an option is that you can take some of your best pieces of content, Instagram posts that have been posted previously. We like to refer to them as evergreen pieces of content because it's a piece of content that can live forever, right? It's not seasonal. It's something that a potential client six months from now, even a year from now, it could still resonate with that, right? And also think about it this way. You know, you post something one time organically. After a while, it's going to get varied in your grid. It's not going to show up in people's new seats. They're not going to see it unless they're really digging for it. So we can set up ads in the meta-az manager in a way to where we are picking one of your favorite posts and we're turning it into an ad for just a dollar a day. And we're feeding it out to retargeting audiences, right? So the meta-pixel can be put on your website so that meta understands the users that are visiting your website. And then we can retarget those people. We can set up ads so that when they open up their Instagram account or their Facebook account if they're on Facebook, that your ad gets fed out to them in their new feed, in their stories. And it is an ad. So there is going to be a little sponsored tag under the post. But other than that, it really feels like a piece of organic content. And it can be delivering value in terms of answering frequently asked questions or showing your authorities, showing testimonials from previous clients or reviews that you have been getting in. We're just featuring your really beautiful work and weddings that you've done recently. And so by setting up a few of those dollar a day post, you can stay in the new feed of your potential clients and stay top of mind without feeling like you're constantly still having to show up. So don't get it wrong. We still recommend organic Instagram marketing. You need to be doing that too. But we understand that it evidently during the busy times of the year, especially if you're still a solo entrepreneur at this point, that there's only so much that we can do as individuals. And so this can really help reach the gap. I think it's so interesting. And I love that you said that. It's not like we're telling you to go away from organic social media. And one of the things that I've noticed is that my ads work so much better when I'm also showing up organically because the two work in tandem, but it does take that pressure off. And honestly, as a wedding pro, I will be honest, I've never run ads or blush. You guys are tempting me for sure. Like I'm like, okay, like after the summit, I have a feeling we're going to end up because my director of events is going to be there and she'll be like, we're running ad. But I really love this concept that you're talking about because it really takes so much of the pressure off of showing up every single day. And I talk about evergreen content with my students all the time, unlike you have to have great evergreen content. But the thought of yes, it gets buried in your feed or hopefully SEO is picking it up on your website too. But this is just another way to keep it living a breathing you create one really great piece of content or two to three really great pieces of content. And then let them just go out through this news feed. I think that this is brilliant. I'm obsessed with this idea. I think one of the misconceptions a lot of people have about advertising is that it's all or nothing. Yes. And that there's only one way to do it. And that's just not the case. So within each platform, there are lots of different types of campaigns, lots of different types of objectives that you can set up within those campaigns. And that's where you get to really be strategic and make your dollars go further, but also make the effort into putting your content or creating content go further. We have found that Google has its strengths and its applications, just like meta also has its strengths and applications. And when it comes to retargeting and staying top of mind, meta is a really powerful platform to really connect and build relationships with the people who are in your commute like in your circle. Yeah. And when you're saying meta, just so everybody knows, that would be Facebook and Instagram, right? It's not just Facebook. Correct. Yes. So meta is the parent company, kind of like the umbrella parent company that owns Facebook, Instagram, Messenger. So there are different apps that are sort of housed under the meta platform. We actually have a lot of clients who feel like, well, we only want to run ads on Instagram because that's where our couples are spending time or that's where people hang out. And what's really interesting is, you know, we see the data and that's not true. There are a lot of people who are still using Facebook as their primary platform. And when we're thinking about the buyers for these services, sometimes the people who find the best or the right fit service provider, it's not the couple. It might be the mother of the bride. It might be another family member who is, you know, just as invested in the event as the couple themselves. And so having those the ability to set up a campaign, but have the placements run on both platforms is actually to your benefit. Yeah. And the in Instagram, it can also run in stories, right? Ads can run in stories. Yes. Which huge because then it also makes it look like you're staying daily posting on stories because your ads are running. It's interesting actually like the different placements sort of within Instagram alone. I like to think about the different placements or different features of the platform, different ways of posting and serving different objectives as well. So stories are a great way to actually point people to take that next step, whether it's starting a conversation in the DMs or putting a link that they can then go leave the platform, land on your website, submit the inquiry form and really lead into a sales conversation from there. Your newsfeed, for example, though functions almost like a living and breathing portfolio of the work that you do and who you are as a person and who you are as a brand because nine times out of 10 when somebody sees an ad, one of the first things that they do is they click on your face and go over to your profile and check it out. See if it's a real company. See what else they're about. And so that's, you know, to your point, why ads and the organic content piece work so closely together. Yeah, 100%. If you don't have a great optimized profile and your highlights and things like that or a really clear path of how somebody's going to work with you, you know, the ad can only do so much, right? But one of the things I thought was interesting that you you touched on was that there's different objectives for ads and the mentality is sometimes that it's all or nothing. And honestly, even for myself, you know, for my coaching business, obviously the goal is to get somebody into a sale, right? But it is a much longer sales funnel. That would be the goal with with the wedding industry as well. But I think when I thought about ads in my wedding business, I've thought, oh, I mean, what am I doing trying to get them to go to a consultation? Like it, it honestly, it didn't compute because the funnel wasn't very long, right? And so now hearing you talk about it, I'm thinking more just visibility ads or getting a freebie into their hands or sending them to a really killer blog with, you know, how to create their budget or something that would be that would get them into my stratosphere, right? So is that kind of what you're saying when you're talking about? Exactly. Okay. Yes. And I think sort of beyond that or to take that even further, since you have a little bit of an understanding of ads, the ads platform, I'll speak to a few of the different objectives that are available. And what's really interesting looking at it through the lens of what budget you have available to put into ads, different objectives have different values associated with them. So a lead generation objective would probably be a conversion campaign. And that's going to be the most expensive type of result that you're paying for in the ads space. Because we're asking these leads to click on the link in the ad, then submit their information, type their name, type their email, submit the form. Maybe it's a longer application for an inquiry. That's the more you're asking of people, the more it's going to cost to get somebody to through to that next step. Okay. But if you start with an awareness objective where really the objective is video views, for example, on a real or a great piece of content that you have face to can would be great. But even if it's B-roll video, that's fine too. You're able to measure duration of people watching. And the result is a through play, which is 15 seconds of somebody's attention. You're not asking them to leave the app. And so you can get that result for pennies. This is so good. And it has my noodle completely on overdrive at the moment because I am excited about, I know, in fact, there's several of our listeners that are thinking, how do I break into a new market, right? And it's definitely something that my company is actually going through as well, is that we tiptoed into a new market. And it's like, how do you, honestly, a simple visibility ad in that new market would help so much. One of the things that we're battling in the new market is that our name just isn't as well known as it is here. So running a visibility ad in that new market would help so much. And that's such an inexpensive cost. Would you agree? Is that right? Absolutely. And the great thing about it is that by leading with video, for example, which is what I would recommend for that, you're able to capture who's watching that video and you can retarget that audience. So you're building an audience even without capturing their emails. And you're able to follow up with them with a really specific messaging to invite them to take the next step. And you know that they're interested because they watched your 30-second video, your full five-minute video. I mean, if you have a 20-minute video that they're watching the whole thing that's a piping hot lead, even if they're not submitting an inquiry form. So it's a really powerful way to sort of layer and curate a customer experience and expand the top of your funnel without focusing too much on just the bottom or just the very end of it. Yes. Yes. I love that. How you're talking about that. For anybody that's listening, one of the things that I have found interesting about ads is that when we do run just a visibility ad, honestly, a lot of times we're running it just to get the audience so that we can then retarget and do the look-alike and all the things, right? So because it does cost so much more money to run those conversion ads can make me throw up sometimes when I see those numbers come in. But this is so exciting. Like I'm, you guys are totally making me think how this can be used so simply. And for visibility ad, you were talking about even a dollar a day. Do you feel like that's actually a decent budget that somebody that's listening could start with to get visible? Yes. Yes. It's the perfect amount of money to start with that. Even our clients who are spending closer to $100 a day on their Facebook ads and then it adds overall. We still have what we like call these client attraction campaigns that are set up at the tip top of their funnel for just a couple of dollars a day. We'll usually set one up in the video views campaign, then use the exact same ad and set it up as an engagement campaign. But set it up in a way to where we are ensuring that we are only getting in front of full traffic. People who have never heard of you before. So we exclude anybody who has visited your website. We exclude anybody who has ever visited your Facebook and Instagram page or interacted with you on Facebook and Instagram for the past year to really ensure that even those couple of dollars that we're sending on these types of campaigns are going as far as they absolutely can by getting you in front of targeted people who have interest indicating that they are planning a wedding, but then have never heard of you before. Yes. Okay. I'm loving this. Okay. So we've talked a lot about meta. So Facebook and Instagram ads. But I know that you guys really, you also do Google ads and you really have a philosophy that the two can and should work together, right? Can you tell us a little bit more about how Google ads are different than meta ads and maybe what your philosophy is on the two together? Of course. Yeah. So they're very different platforms. We'll start with that. Google is a search engine platform. And Facebook, Instagram, the meta platforms are social media platforms. So they function differently. The algorithms are driven by different metrics. We'll say I'm trying to keep it not not get too technical here. But basically Google runs on user data just like meta does. They're capturing a lot of information from their users. And so Google knows a lot about us. And the search results show up and the ads search results show up based on keywords that we're putting in. So there's sometimes a different level of intent when somebody's going to Google to search for a provider. They are looking for, they're in like a research phase. They're looking for options. And they're exploring those options. And then they're clicking over to the websites and kind of digging a little bit deeper. Chances are that they probably are not going to submit the inquiry form on the first visit to the website. So by having those back end pieces of tracking code in place, that's when you're then able to nurture that relationship by showing up in their news feeds now on the social platforms that they're already spending time on. So Google is really great for capturing that initial search traffic and creating an audience of website visitors who are researching and trying to find providers that fit a really specific parameter. So they might be searching, you know, best photographer in my area or really looking for the right venue first and building on it from there. Meta or Facebook and Instagram platforms, on the other hand, are really great at building relationships. So litifying those relationships, establishing trust, showing your authority, showcasing your work, there are a lot more visual and storytelling elements that are capable or that you're capable of utilizing on those platforms, whereas Google is a lot more text-driven. So that's kind of how they come together is that Google serves the top of funnel. There are some retargeting options on Google as well with display campaigns that we can get into later. But really thinking of Google as that initial point of entry in a way of building audiences based on intent. And then Meta is the place where we follow up. We continue showing up. We showcase what we do and we then really invite people to take that next step. So it serves sort of more of the middle and the bottom of funnel where we're then getting people not just from those early research phase and sort of exploratory phases into deeper sales driven conversations and submitting inquiry forms and then starting the process of becoming clients. Oh, this is so good. And I actually love that you didn't go there with the display campaigns one because I think it'll be a whole different repertoire. But also because in my mind, that is what I think of when I think of Google ads is I'm like, I mean, really like is it is this going to work for the wedding industry? But the way that you've described it and how you would use it being top of funnel to then kind of retarget because that is what happens, right? Like you search something on your phone or you're talking to a friend about it and I swear our phones listen. But then all of a sudden like your Instagram or on the right side of your Facebook is exactly what you were talking about earlier that day. And it, you know, we talk about all the time like somebody has to see you seven times before they're going to inquire before they're going to reach out, right? Like you're staying top of mine. You're staying top of mine. And I'm obsessed with this methodology of using the Google ads to be top of funnel. I think that's brilliant for the wedding. The logic tracks, right? I feel like once you can kind of see it, it makes so much sense that it's hard to ignore. But it is something that unless you are familiar with this space or unless you are having these kind of deeper marketing conversations, you're not going to, you're not going to be able to just discover that I think as a service provider trying to DIY it. And so that's why we are so excited to be able to just spread the word because it's so powerful. These tools are so powerful. And we just want everybody to be utilizing them. I know Instagram, especially, but Instagram and Facebook tempt us all the time with the dang boost button, right? Like, oh, just boost this for $15 and you're like, well, $15 is fine. And then you don't see anything from it. Then you think ads don't work or you don't really know what you're doing. Do you guys think that the boost button works is it an easy DIY option? Like, what what do we do with the boost button? So the boost button is definitely going to get you more mobility, right? Like, it is going to increase your reach when you boost a post. But are you wanting to pay just to have more people see the post and not take any sort of action and not really have any great data that you're going to be able to collect from that? Because if the answer is yes, then keep boosting. But we have a better way that we want to show everyone. And that's really what the workshop at the summit is going to be geared towards. Is there is a way that you can quote unquote boost a post by taking an existing piece of content and existing posts and building it out as an ad, but doing it inside the meta ads manager so that you can be super intentional with what your targeting is, what your objective is, and be able to potentially see real results in terms of people clicking through and hitting your website or becoming leads or becoming retargeting audiences. Inside the meta ad manager is going to be the only place where we can do that sort of retargeting based on website visitors or people who have interacted with you on Facebook and Instagram. You can't retarget people when you're just clicking the boost button, right? They're not nearly as much control there. That makes sense because when we were talking about running visibility ads, you think, oh, well, if I'm just trying to get visible, then I could just click boost, right? Like that's easy. I'm just trying to get visible. But the difference that you're talking about and what we're going to be talking about and workshopping during the summit is more that yes, you're still getting visibility. But now we also have all the data that we can use to make that visibility super targeted, but also to then reuse it to retarget, right? Yeah, so there are a lot of limitations with just boosting posts from within the sort of native platform the way that meta is encouraging its users to do. And they make it so easy, right? But the yeah, the problem is that, you know, their objective is different from yours. And so your objective as a business owner is to get in front of potential clients, ideally, their objective is to get in front of people who are going to see your post engage with it and not leave the app. And that discrepancy alone, that difference makes it to where you don't want to be boosting the post because then you're just, you're just feeding their objective. You're feeding the platform that you're working on rather than fueling your business. So when you set up the, instead of boosting the posts, you can still kind of use the same piece of content, promote it through a really simple ad campaign, but you have so much more control on the backend in terms of who sees it, making sure that you're really targeting people who either are your engaged followers that you want to retarget or that you're being really specific about who you're showing that piece of content to, that they're actually going to potentially become clients or be people who fit the bill rather than just who's still scrolling at whatever time of night when, you know, when we're trying to get that added visibility. Yes. Yes. Oh, this makes so much sense. And what I think is really exciting about this particular topic is at the summit, you guys are doing a whole workshop on, on literally how to set this up. And the goal is that our attendees will walk away with this being able to run in the background. And so what I think is so cool about that is like you could make back the price of your summit ticket literally just from doing this one workshop at the summit and having leads come in while you're still learning how to grow your profitable business at the summit. And I'm so excited about it. When I got your speaker application, I was just like, I'm it. Like I'm hooked. I love the way you guys talk about ads. I love how simple you make it. I love that you understand the wedding industry and how different it is here. You didn't yell, say, you know, coaching is like this long funnel. I swear my funnels are so long and it's like spaghetti everywhere. And that's not the same for the wedding industry at all. So I love that you guys know that. And I'm just obsessed with getting you in front of my audience at the summit and our attendees. So where can everybody connect with you before the summit? Where can everybody connect with you right now as they're listening to this podcast? Great question. Instagram really is where we hang out. You can find us on Instagram. Our handle is wedding industry ads. From there, you know, there's lots of great content on our grid, but you can also head over to our link in bio if you want to check out our website, check out other, you know, upcoming education opportunities. That's where we always, you know, keep everything up to date in terms of podcasts we've been featured on or, you know, summits that we are a part of. You'll also find on there. And, you know, some cool freebies like if you want to update for this really great presentation that we have that really gets into the specifics about how Google and Metta ads work together. You can check that out there. I love it. You guys, I am so, so excited to have Daniela and Whitney at the summit. If you don't already have your summit ticket head over to brandyguard.com slash summit. It's coming up the first week of June in Austin and one of the corkiest cities I've ever been to in my life. So with the I'm excited to get to know more about your city as well. We have such a fun, fun lineup of speakers and it will 100% be worth your investment to be there and be in that room learning how to build your profitable business. Ladies, thank you so much for pouring into our audience today. I cannot wait to see you in just a couple of months at the summit in Austin. Thank you, Brandy. This has been a lot of fun. We're excited too. Thank you for having us. We can't wait to see everybody in here. Wedding Pro, let me ask you something. Are you ready to stop spending your wheels and start building a business that actually makes money? If you're struggling to book your ideal clients or feeling overwhelmed by all of the hats that you're wearing in your business, I have something for you. At Wedding Pro CEO, we're offering a free gap assessment designed to help you identify exactly what's holding your business back. Together, we'll uncover the areas that need fine-tuning, whether it's your pricing, your systems, or lead generation, and we'll create a clear plan to move forward. And here's the best part. If we discover you're a great fit for the Wedding Pro CEO programs, we'll guide you on the next steps to help you scale your business with confidence and ease. Imagine this, a thriving business that works for you, not the other way around. More profit, less stress, and finally feeling like the CEO you've always wanted to be. Don't let overwhelmed hold you back. Head over to WeddingProCEO.com/Application. Tell us a little bit about your business and then book a time that works for you. Let's map out a plan for your success starting now. That's a WeddingProCEO.com/Application. Your dream business is closer than you think. Take the first step and let's make it a reality together. [BLANK_AUDIO]