Dubai, once widely celebrated as a safe and luxurious haven in the Middle East, was radically challenged by a surge of missile and drone attacks from Iran beginning in February 2024. As part of the United Arab Emirates, it became the most targeted nation in the region during the conflict, with over 2,800 projectiles launched—most intercepted but several striking critical infrastructure like airports. The Emirati government responded by strictly regulating social media, detaining hundreds for sharing footage it deemed to threaten national security, and suppressing public discussion of attacks. Despite initial fear and some expatriate departures, only about 5% of Dubai’s 4.7 million residents left, and the population has since recovered. A viral trend of government-backed, template-style videos emerged across social media, showing public support and national resilience, though sources suggest these were not officially paid campaigns. Tourism, a core economic pillar, has collapsed due to travel advisories, with air traffic down 30% and occupancy at just 20–25%. However, for many South Asians and global laborers, Dubai remains a crucial hub for livelihoods and remittances. While the image of Dubai as a secure, opulent escape has been cracked, the city’s long-term stability and economic role are still seen as resilient, depending on the outcome of the broader regional conflict and public trust in its future.
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Hi there, it's Asma Khalid.
I'm one of the hosts of the Global Story Podcasts from the BBC.
On our show, we tell one story in depth every weekday about where the world and America
meet.
And as a bonus for your feed today, we are bringing you one of our favorite episodes
of the past week.
We took a closer look at Dubai, the city that is supposed to be the land of luxury.
A sort of playground for the wealthy.
But in recent months, it has faced very real threats in the wake of the war in Iran.
How is this conflict transforming the United Arab Emirates and the lives of the people who
live there?
That's what you're here today.
And, if you enjoy our episode today, you can always find more from us by searching for
the Global Story, wherever you listen to your favorite podcast.
All right, under the show.
When you think of Dubai, what do you imagine?
Let me guess, luxury hotels, endless shopping malls, sun-soaked beaches, gleaming towers,
five-star restaurants, essentially a resort-style oasis in the middle of the desert, right?
Well, earlier this year, that image seemed to come crashing down.
The thing is Dubai is part of the United Arab Emirates, a little country in the Gulf that
has built a reputation on being safe and lux.
It's also just south of Iran near the strait of Hormuz.
And when the United States and Israel launched the war against Iran back in late February,
the UAE became the target of Iran's retaliation.
The UAE has closed ties with the U.S. and in the past few years, it's been cooperating
more with Israel, too, and during this war, it has been attacked by Iran more times than
any other nation, including Israel.
For years, Dubai has been a place that promised safety, journey, and stability, but as that
promise fallen apart.
From the BBC, I'm Asma Khalid in Washington, DC, and today on the Global Story, six months
after the war began, whatever happened to brand Dubai.
I'm Samir Hoshmi.
I'm an independent journalist based here in Dubai.
I cover the Gulf region.
I used to be the BBC's Middle East correspondent based in Dubai until last year, but now I'm
independent.
Well, Samir Hoshmi, welcome to the Global Story.
You live and report in Dubai, and in late February, when the United States and Israel began
attacking Iran, we saw Iran very quickly retaliate, and it began by specifically aiming a lot
of missiles and drones at the United Arab Emirates.
And Samir, sitting here in Washington, I certainly saw the images, the image, say, of a luxury
hotel on fire.
We saw these social media videos.
I'm actually so scared.
I'm in JVC right now, and I can see.
Ex-pads who thought they were living their best lives.
One hour in Dubai.
This is my house.
There have been missiles for the last 20 hours.
We have just been hit by a drone.
It stinks of oil in here.
I didn't even finish my cup of tea.
Well, that got my heart racing.
What a time to be alive, eh?
There was this one video in particular on social media that struck a nerve with people.
We're not meant to be helping you.
We're supposed to be inside this place like a maze and just stall.
And I would understand from you, Samir, why were these images or these videos so disorienting
to people around the world?
We have to take a step back and talk about what was Dubai's perception globally before
the war started.
So Dubai was considered as the safe oasis, a hub for tourism business, luxury hotels.
This was a picture that was painted globally about Dubai, which was partly true, of course.
Travel and lifestyle influences, they projected a lifestyle of opulence that they're living
in these fancy villas, going to the beach side for a swim, going to these five-star-sounds
our hotels, and that somehow projected the image of Dubai.
Some of it is true.
Some of it is not, as Samir.
Yeah, I was going to say, Samir, do you live in a fancy villa?
I mean, that is the image we always see of Dubai.
I was like, show us your crib.
Unfortunately, no.
But that's the case for most of the city, actually, as my think.
What these influencers show or project is not even one person of Dubai's population.
Why was it glaring?
Yeah.
The images that were coming out.
Because Dubai has never been under attack.
Even when there was a war in 1990-1991, which was the Gulf War, Saddam Hussein's Iraq invaded
a quay at that point of time, and a lot of countries in this region, the Gulf region,
including Saudi Arabia, were under attack.
And I was a child living in Saudi Arabia at that time, so I witnessed that war as well.
Even at that point of time, Dubai never came under attack.
Even if this region has seen turmoil, Dubai has always remained this safe place, isolated,
isolated, so when people saw those images of the luxury hotel on the Palm Island, which
is one of the poshest areas coming under attack, or some of the commercial buildings, some
of the civilian areas that Dubai airport, the Dubai port, that was really glaring.
Because people have always associated the world Dubai with safety, with luxury, with tourism,
with a good lifestyle.
Is it a shock to you that Dubai was ensnared in this war?
Did you see it as a safe haven?
I think it did come as a shock for many.
I did witness myself drones and missiles that were being intercepted by the UA government.
And there were a lot, though, Samir, right?
I mean, I think the sheer scope of it is I was prepping for this episode.
It is staggering.
Well, that's right.
In the first two months of the war, which is when the war started on 28th February, all
the way until May, especially the first two months, March and April, drones, missiles,
all kinds of missiles, 2800, a little over that, were shot towards the UAE.
So at one point of time, all the attacks that we saw in this region, and when I say this
region, this includes countries like Saudi Arabia, Qatar, Bahrain, Kuwait, more than 40 percent
of the attacks, or those missiles and drones were shot towards the UAE.
More than Israel as well.
Much more than Israel, because Israel is much further down from Iran.
So Iran cannot shoot drone towards Israel.
They can only launch cruisable missiles, which take much more time.
And geographically, the UAE is just across the sea.
It's really close for Iran to just shoot a drone that would just land on the UAE territory.
What was that like?
What were the days that night's like?
I mean, it was quite staggering because usually when we think about conflict and war, it's
like people, you know, fleeing their homes, that didn't happen.
But you constantly had these alerts coming on your phone from the UA government, saying
that the country is under attack and the Ministry of Defense intercepting missiles, gearing
sound on your phone every day, whenever the city or the country was under attack.
And imagine everyone would get it on their phone at the same time.
So if you're in a public place or you're in a office, everyone's phone suddenly starts
buzzing, there were no shelter rooms as such.
Yeah.
So what do you do if an alert comes through your phone?
I think in the first few weeks, people were getting away from the glass windows because
a lot of buildings here in Dubai are built of glass.
This happened as small in the first four or three weeks.
But then it changed.
I think then people started getting used to it because as I was saying, more than 2,800
projectiles been shot towards the UAE.
And most were intercepted some year, but some targets were hit, right?
I mean, I recall hearing the airport was struck.
And now that 90% according to the official figures from the military and the Ministry of
Defense, more than 90% of them were intercepted successfully.
But yeah, there were a number of locations, which includes civilian infrastructure like
airports, Dubai and Abu Dhabi airports, both.
Which is significant, Samir.
No, because I recall hearing that the Dubai airport is one of the most popular, well-transited
airports in the world for international travel.
It's the busiest airport for international travelers in the world.
In 2025, 95 million people passed through that airport.
Oh, wow.
Yeah, that was struck on a few occasions.
Though officially the government didn't confirm all those incidents.
But yes, there were a number of videos, especially in the initial days that came out, which
showed that the airport did come under attack.
And due to which Dubai Airport had to suspend flights, flight operations for a few hours.
But even the Dubai port, as Samir, because the Dubai port is one of the largest ports in
the world, the largest in this region, a very important engine of the Dubai economy, because
you have vessels coming going and out for trading.
So even that was, you know, a big shock.
It strikes me that some people come to Dubai for a Lux lifestyle.
Other people might move there for legitimate economic opportunities.
There are many versions of a Dubai life you can have, but I want to get a sense from you
of why so many people want to
and move to Dubai.
It is a city full of people from all over the world.
- Dubai, the figure right now,
the latest data that's come out is 4.7 million people living
in Dubai, out of which 60% to 65% are South Asians.
When I say South Asian,
nationals, this includes Indians, Pakistan,
Bangladeshies, who have relocated here.
And then you also have people from other countries
like significant populations from Egypt, Philippines.
It's an estimated figure across the UA240,000 Brits.
The Western Expat population across the UAE
is estimated to be about half a million.
Predominantly, South Asian diaspora.
The local population of the UAE,
when I say local population has in the Emirati population,
the UAE nationals are just about 10% of the population.
Which is why this country relies heavily
on migrant workers or people expatriate
to come and work here and keep this country moving.
Now, the UAE does not give citizenship
unlike many Western countries.
There's no straightforward pathway to get a passport
or a nationality where a few people get that.
There are long-term visas now.
People would come here, spend a few years,
earn some good money and go back to their home country.
But for a lot of people, this has become a long-term home.
Yes, there is exception of the population,
which is effluent, but that is a very small population.
When I say effluent, like the millionaires,
that population would be two, three percent
of the overall population, or four percent, five percent max.
And it is true, interestingly, after COVID,
the UAE has become the number one country
in terms of millionaire migration.
And what's the attraction?
The attraction is safety.
The crime rate is very low.
You will barely hear stories about people getting mugged
on the streets, or I mean, I've never heard that story, actually.
I've never heard anyone getting mugged here.
Yes, there are some petty crimes that have happened,
but the rate is very low.
And there are a lot of surveillance cameras across the city.
It's one of the most under watch city in that sense.
Plus the lifestyle it offers.
It's a very clean city.
It's a very modern city.
You can get all the convenience you want.
The average salary of someone in Dubai
and there's no government data that comes out.
So a lot of them are based on the surveys that are done
by institutions and things like that.
The average salary is about $5,000,
which is nowhere close to, let's say, someone
who's projecting an image of opulence or luxury.
But based on the surveys that come out,
60% of the population would be earning less than $1,500 a month
in city, because a huge section of that
are also blue collar workers.
And there's no minimum wage system in the country.
So there's a lot of disparity.
But nevertheless, having said that,
there is zero percent tax on your personal income.
- Samir, if we can go back to the start of the war,
when Iran first started aiming missiles at the UAE,
there were some people sharing this all on social media.
How did the Emirati government respond to those posts?
- I think the initial one or two days,
the government came out with statements
asking people not to post these videos.
Now, the thing is, Asma, that there are some rules
and regulations here in the country,
especially when it comes to social media,
what you can post.
The law is very clear.
Anything that can be seen as disrespecting the country's
sovereignty or the symbols or the institution,
or the supreme interest of the country or its society.
Now, these are very broad terms,
or the culture, or the national identity, or the values,
or refrain from circulating information
that may compromise national unity or social security
or inside violence or panic.
You know, these were the general rules,
but I think what happened during the war is
because of the videos, the government came out
and very categorically said that these videos
are impacting the national security
because it gives away sensitive information.
In some cases, it's disseminating misinformation.
Some of them are AI-generated videos,
which is not true because some of them were actual
real videos, but they really wanted to clamp down
on the information that was going out
because they said that it could compromise national security.
So they actually wanted the public
to only share government information
about the war and these strikes.
That's correct.
And did they threaten legal action
if people chose to say publish or share
or circulate images of their own?
Yes, they did say that this could lead to imprisonment
or a heavy fine and a lot of people were detained.
The official figure was about 375 people
across the country were detained for veteran violations,
not all of them were detained for just posting videos,
but a sizable of them were.
There was one organization that claimed
more than 20 Brits were detained, actually.
Speak, can I pause and understand this a little bit
because this just seems so normal
in many environments, right?
I've covered breaking news events here,
frequently in the United States.
And if a moment of crisis happens,
I think it is such a part of how we operate
that people pull out their phones
and they document what is happening.
You're right.
It is an alien concept for many countries
because usually you have the freedom
to pull out your phone and film anything, basically.
I think what the challenge at the UAE
and a lot section of this region,
it's not just the UAE even countries
like Saudi Arabia, Kuwait, Bahrain,
all of them are autocracies.
There's no democracy here.
These are ruled usually by families, royal families,
and they have an absolute say
on what is published in the press, local press,
and also the perception of what goes out publicly.
So they try to manage perceptions of the country
through keeping a stronghold on media as a whole.
And when I say media,
or social media as well as the mainstream media.
And those rules apply, you're saying to individuals,
social media videos, also journalists in Dubai.
And so, I imagine many listeners are wondering,
well, here we are having this conversation with you
as a journalist, are you restrained in some capacity?
I just want listeners to understand
and understand this transparency we're having here with you.
So yes, there are some clear guidelines
of how the press has to function.
And they became even more strict during the war.
It didn't happen with me personally.
But I know a number of colleagues
who are working for other international outlets
that face a lot of pressure from the authorities
because they were posting videos on the news stories.
- Well, can I ask you then about these videos, right?
Sameer, because you're saying that the port was hit.
And people shared images of that.
But if I understood you correctly,
you're saying the government did not acknowledge that,
or at least initially did not acknowledge that.
- I mean, the port came under attack a number of times,
the videos were circulating.
But the government did not come out
and explicitly say whether the port was attacked or not.
One thing they did continuously confirm
was that every day whenever there was a alert,
they would give out the numbers.
How many missiles were shot?
How many did they intercept?
They did give out the casualty numbers.
So over 230 people were injured during the course of the war.
And 13 people lost their lives.
That is the figure that they gave out.
And they did release photos and visuals of those
who were injured, especially when the president
went to meet them and things like that.
But yeah, in terms of videos, they were quite strict.
- And when you say they were quite strict,
that there were some people who were arrested,
have they been prosecuted?
- That's a very tough question to answer,
Asma, because the problem here is the courts
and the police don't release any public data,
or they don't comment on any specific cases.
So if you as a journalist reach out to them,
they will never give you an answer.
And this is not because the war is in general.
I can't go to the court here and just sit in a hearing.
I can't do that as a journalist.
It's against the law.
But what my understanding Asma is from my sources
that I've been speaking to the government,
that a number of these people that were detained
were let off because the embassies
and of these various countries in New York.
- Other home countries.
- They did not comment publicly most of these countries
because I think that was a part of the understanding.
But a lot of these cases were dropped
and some people who were detained were let go.
Because I think what was happening also,
and I'm not trying to defend by UA government here in any way,
but the problem also was which I also felt
that a lot of Western news publications,
especially the tabloids,
started running headlines how Dubai was under attack,
how the bubble has burst, painting a picture
which did not truly represent what was happening on the ground.
Because it gave a sense that there was this full blown out war
and people were panicking and they were just trying
to flee the country and how Dubai's story was over.
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- I understand that my story's not over,
but some people were, I mean,
certainly trying to leave in those early days.
- Some people, yeah.
I think that qualification is important.
I myself have reported about it.
I know people who left the city,
they didn't leave the country for good.
But if you look at the number of people official data,
the number of people who left the country during the war
was only 61,000 out of a population of 4.7 million.
So that's about 5% during the war.
And now the population has gone back to that same level.
The latest data that's come out in August,
the population's actually slightly increased
to what it was pre-war.
- So it's in that context of the government
professing national security concerns
for clapping down on the sharing you're saying
of videos or photos on social media.
And yet shortly after that,
I recall seeing these sort of wave of videos online.
- Influences from across the UAE,
but particularly in Dubai have taken to social media
to post knee identical videos.
- Many people in the comments have remarked
how many similar videos they've seen.
- A knee identical format soundtrack
and even the stock footage involved in the videos.
- It seemed to be showing a very similar counter message.
- Now they all follow the same pattern,
the same template, they start with the content creator
with a picture perfect background of Dubai
featuring the caption.
- You live in Dubai.
- Are you scared?
- You live in Dubai, aren't you scared?
- And then it was show this montage of photos
of Emirati authorities.
- Adding no, because I know who protects us.
- I mean, who does?
I have a question of whether these were really organic
or in some ways being promoted within Dubai.
But we saw these images that all seem to be projecting
a very similar message about the safety and security
of Dubai.
And how do you understand that?
- Yeah, there was a lot of controversy around that video.
I spoke to a number of people, Asma,
within the government and also to a lot of influencers.
I didn't find a single influencer who said,
I didn't find a single influencer who said
that they were paid by anyone to put that video.
The government sources told me that they have not sanctioned
any campaign.
However, I wanna add here, that there are a lot of influencers
who are more aligned with the government, right?
And that happens in a lot of countries.
I come from India, I see that in India.
It could be a case that there was a nudge from the government
that maybe some of those influencers should put it out.
But then I did see a number of people
who are regular influencers have nothing to do with the government
that started putting that video out.
Now I asked some of these influencers,
why were they doing it if they're not getting paid?
So I got mixed answers.
I mean, I spoke to one influencer who was based here
for about 10 to 15 years.
And she said, I did it because Dubai is home to me.
I've spent 15 years of my life here.
I just wanna show my support and solidarity
because this city and country has given me so much.
One influencer who was here just about two or three years
told me that look, as a social media influencer,
whatever I see is trending, I try to create similar reels,
which will help get me more followers probably.
And there was one influencer interestingly
who moved away recently, less than a year,
said that because their plan is to live and work here,
they just wanna make sure that they publicly
showed the government that we are wearing much hair with you,
standing with you.
I mean, I'm very clear that it was not paid.
I don't think it was a paid campaign at all.
You could argue that there might be a nudge
from the government, especially towards the influencers
who are close to the government
who might have started to discrend
because we don't know how it started, right?
So yeah, it's a mix of answers, really.
- Samir, earlier you had mentioned tourism.
And I think regardless of what people may be posting online,
the mere existence of a regional war
that is still not yet over, I mean, it undoubtedly
does impact the sort of boost of foreigners
who might visit a place as a tourist destination.
And I wanna ask you about that,
to what degree the bihasina drop off in tourism.
- Tourism has been battered completely
since the war has started.
Tourism is one of the main pillars of the economy here.
It's a business hub, a number of industries here rely on tourism.
The war has taken a toll on the tourism economy.
What was worse for the tourism industry was
is this happened during the peak tourism season
from November all the way to April.
That's the busy period.
So when the war started, which was on the 28th of Feb,
March, April, where part of the peak season,
so certainly we got the fight, but canceled,
there was a significant drop.
And it's still playing out, even during the summer,
a number of carriers, especially Western carriers
are still not flying, British Airways being won.
There are still advisories from a lot of Western governments,
including the United States,
that have advised people not to travel to the region.
So if you look at the first half of the year
between January and June, air traffic or passenger traffic,
as it's called, dropped by 30% compared to last year,
the same period last year.
So that's a significant drop.
And that's because there are less number of flights
and be less people flying for tourist reasons.
So that's one part.
Second is the hotels and restaurants have been struggling.
Occupancy levels are down to 20, 25%.
A number of layoffs have happened in industries,
which are linked to tourism.
The worry is the second half of the year,
because right now the war asma hasn't stopped,
even though we don't have the same situation as March and April.
Yeah, I was going to say, are the attacks continuing towards the UAE?
No, actually, we haven't seen much except for one occasion
in the last one month.
Just two weeks ago, there wasn't a load that was issued.
That two missiles were shot towards the UAE,
but one fell in the water and one fell on non-civiline area
in the land and no one was heard.
But you know that uncertainty is there, right Asma?
I mean, if you talk about last year,
19.5 million tourists visited Dubai,
which puts Dubai at the top 10 most visited cities in the world.
But this year, that number could go down dramatically
like we saw during COVID.
Samir, you're describing a city that still feels
very much like it's living through uncertain days.
You know, when this war began,
I think that image of Dubai as the safe, secure oasis
in the Middle East was punctured.
Is it your sense that this promise of safety, security
and importantly stability has that promise fallen apart?
And if so, what does that mean?
I mean, look, there's no doubt that when you talk about
Iran Dubai, I think that definitely has cracked.
I think there are two things here.
I think one thing is the long term stability of Dubai,
people still believe that because they feel
that this war will finally come to an end.
And the UAE will be able to rebuild or repair that image.
But having said that, Asma,
I think it's also important to remember
that by and large, the population here are South Asians
and Asians.
For them, despite this war, Dubai remains
a very attractive destination because A,
it offers them better opportunities.
They rely on remittances.
Remittances is the money that people make here
and send back to their home countries.
India, Pakistan, Bangladesh, Nepal,
a sizable amount of remittances come from the Gulf
because people will take care of their own diet
and send that back.
So I don't think that for the global south
that Dubai is going away anyway,
because even today it is the business hub of the region.
There's no replacement yet.
Yes, Riyadh is coming up, Doha to an extent,
but Dubai is still the undisputed business hub.
But yeah, I think there are definitely short term challenges
about whether Dubai can go back.
to what it was before. In terms of the image, I think that will take time. And a lot would
depend how long does this work take to come to mind. And that is the great unknown smear.
It is. Yeah. Well, on that note, I just want to say thank you for joining us on the global
story. I really appreciate it. Thanks, Asma.
That was the mere Hashmeh, who spent more than a decade reporting for the BBC. He's now an
independent journalist based in Dubai. And as always, if you all have any feedback for us, any
story ideas or questions, our email address is The Global Story at BBC.com. And a quick
recommendation before we wrap up today's show. As you all know by now, we hear at The Global Story
dive deep every weekday on one big story about where the world and America meet.
If you're also looking for a way to catch up on the latest news headlines,
then we recommend checking out our sister show, The Global News Podcast.
Our show today was produced by Sandra Ellen and Varie McKinsey. It was mixed by Travis Evans.
Our digital producer is Charlie Firth. Our executive producer was Martin Powers.
And our senior news editor is China Collins. Thanks as always for spending some time with us.
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Podcast Summary
Key Points:
Dubai, long perceived as a safe and luxurious oasis, faced a dramatic shift when Iran launched targeted missile and drone attacks during the war in February 2024.
Over 2,800 projectiles were directed at the UAE in the first few months of the conflict, with more than 90% intercepted, though key infrastructure like Dubai and Abu Dhabi airports were struck.
The Emirati government tightly restricted the sharing of social media content, detaining over 375 individuals for spreading information deemed to compromise national security, including AI-generated or real videos.
Despite initial panic and some expatriates leaving, only about 5% of Dubai’s population (61,000) fled during the war, and the population has since rebounded to pre-war levels.
A wave of viral, template-based social media videos emerged showing Emirati authorities and promoting national resilience, with most influencers stating they were not paid but motivated by personal loyalty or trend visibility.
Tourism and the economy have suffered significantly, with air traffic down 30% and hotel occupancy at just 20–25%, due to travel advisories and the ongoing regional instability.
While the perception of Dubai as a safe haven has been shaken, the city remains a vital economic hub, especially for South Asian diaspora relying on remittances and business opportunities.
Long-term recovery of Dubai’s global image depends on the resolution of the Iran-UAE conflict and public confidence in the country’s stability and resilience.
Summary:
Dubai, once widely celebrated as a safe and luxurious haven in the Middle East, was radically challenged by a surge of missile and drone attacks from Iran beginning in February 2024. As part of the United Arab Emirates, it became the most targeted nation in the region during the conflict, with over 2,800 projectiles launched—most intercepted but several striking critical infrastructure like airports. The Emirati government responded by strictly regulating social media, detaining hundreds for sharing footage it deemed to threaten national security, and suppressing public discussion of attacks.
7 million residents left, and the population has since recovered. A viral trend of government-backed, template-style videos emerged across social media, showing public support and national resilience, though sources suggest these were not officially paid campaigns. Tourism, a core economic pillar, has collapsed due to travel advisories, with air traffic down 30% and occupancy at just 20–25%.
However, for many South Asians and global laborers, Dubai remains a crucial hub for livelihoods and remittances. While the image of Dubai as a secure, opulent escape has been cracked, the city’s long-term stability and economic role are still seen as resilient, depending on the outcome of the broader regional conflict and public trust in its future.
FAQs
Dubai, part of the UAE, faced frequent missile and drone attacks starting in February 2024, with over 2,800 projectiles launched. The UAE successfully intercepted more than 90% of them, but key infrastructure like Dubai and Abu Dhabi airports and the port were hit, disrupting operations.
While some individuals left temporarily, the official data shows only about 61,000 people left during the war out of a population of 4.7 million—about 1.3%. The population has since returned to pre-war levels, indicating no large-scale exodus.
The government restricted the sharing of videos and images of attacks, claiming they compromised national security or spread misinformation. Over 375 people were detained, though many were later released, especially after diplomatic pressure from their home countries.
The videos were not officially paid for or sanctioned by the government. Many influencers shared them organically to express personal support, show solidarity, or gain followers, with some doing so because Dubai had become their home.
Yes, tourism has dropped significantly. Air traffic fell by 30% in the first half of 2024 compared to the same period last year, and occupancy rates in hotels dropped to 20–25%. Travel advisories from Western governments have also discouraged visits.
While the war has shaken the image of Dubai as a safe oasis, long-term stability remains. For many South Asian residents, it remains a vital hub for work and remittances. The UAE government is working to rebuild trust, though full recovery will depend on the duration and outcome of the conflict.
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