Coffee Guy Coffee Podcast presents Coffee & CarClicks feat. Lori Berkson & Mike McDonnell

Hello and welcome to the CarGuy Coffee Podcast. This brew has been brought to you by certified solutionaries and if you want to consume more brews or want more information about how to build your brand on our podcast and want to see how you can sponsor the brew, go to CarGuyCoffee.com. Let's brew! What up, what up, what up everyone, how y'all doing today? Welcome to the CarGuy Coffee Podcast. We got something fresh for you. If you are ready to brew, go ahead and help us out. Tag a car guy. And tag a car guy. And share, share, share, share, share, share, share. Get this out there my friends because we have a special show, something new for you all. It's coffee and car clicks and we're going to bring you guys something really great. Today we got two amazing people. But man, it's going to come up here really quick really soon. So be ready for it as soon as we can. But we're going to have it, we're going to have two people come on here. And when we talk today, we're going to talk about some stuff that is needed to be talked about today. A lot of people are confused about how to use these types of tools and really where to focus it, right? And so we're going to talk about that today and show you guys some ways to make it better for you and your team inside your stores. Let's go. So CarGuy's and CarGuy else help us to make welcome two individuals that are really brewing solutions. And you know the deal, everybody. We are on a quest to brew with the best and today is going to bring you no less. We are pumped up for all of the things that are cooking and are brewing out there. But we got to make sure that we get people inside of the room. And that means it's your friends, your coworkers, those that probably have a little something special to brew. Get them inside of this room. And you got about one minute before we bring to you some of this coffee with a little bit of these car clicks. We'll see you soon, everybody. [Music] [Music] Oh, it's a Lucienaries. Help us to make welcome for the first time on the CarGuy Coffee Podcast as a duo tag team over here with a double shot of bringing that energy to the CarGuy Coffee Podcast. We got some car clicks action happening right now. Please make welcome Lori and Mike from Car Clips. Let's go. Welcome to the show. Hi, thank you for having us. We are really, I'm really excited to have you. I don't know, I'm getting a little worried. I'm getting a little pumped up. I really am excited about the solutions that you all are brewing for the industry. And I can't wait to just get it out there and let everybody know what's brewing. Yeah, absolutely. And really quick, while we get things going, but I know we're real excited about this show today. For so many reasons, for one mic, we're excited because what you've done inside this industry is amazing, but you do this in a lot of different industries. And we can get into that a little bit today and I can't wait to hear more in Lori. You've been a friend of ours for a long time. I've seen what you've done with a couple other companies and how you've been able to help get them to the next level. And I can't wait to see what happens with you and Mike because I already know this is a dynamic duo. So I'm super excited about this show today because of those two reasons alone. But really learning more about your business is a big deal. I think our network needs to really learn about what's happening right now, Carclix. And I got asked a question Mike, tell a little bit about what's happening, what brought Carclix out and what maybe was the idea that made it become where it is today. Actually, I'll thank you through my history. So I've been in the industry for 40 years, started with which was ADP now CDK that about everything at that company. And in the late 90s when the CRM world started, I actually started with another person, a CRM. So we had actually did a product called sales and CRM. Pretty successful. Had about two, three hundred dealers. And ultimately got purchased by a company in Dallas. And in that process, I met up with pretty major player in the automotive industry. He owned a company called Insights in Technologies. And he asked me to come along and help him develop a new product. And so that was Max Digital. So people who know NADA for years, they might have run into the Max Digital big booth that we would have every year. And that was Pat Ryan Jr., that actually was behind that. So in that process, worked for him for two years, developed Max Digital, launched that. And then in that process started learning inventory, basically the marketing of a car, right? Product marketing of a vehicle. And so what ended up happening was, he and across a great domain, wanted to get into the B2C side. So I acquired auto sales. So auto sales that time and we'll get into this product and how we got here. I actually tried to launch a major portal not realizing how much money I needed. But in the process, ultimately created car clicks. So auto sales was a site that we could get leads off of. But really over the over the years, people wanted traffic, right? They wanted to figure out we were doing Google, we were doing Facebook, we were really good at it. We knew how to actually market vehicles on those platforms. But ultimately that evolved to instead of auto sales, which we still have, and we can talk about that, that we launched in 2012 car clicks. So to be clear, this is a product that's been around for almost 12 years. Did really well behind the scenes. We have well over 1200 dealers on the platform. But we've stayed behind the scenes, let agents market it. And we want to move out there and really take it out of the metro market into the whole country. And 2012, we launched it by 2018. We mastered it through figuring out how to use auto sales data to create the product. So I'll give you really the uniqueness and then you guys there's questions. But we figured out how to get an audience that nobody has. So today, car clicks runs off of an audience of real devices that are in market. We're able to do that by using auto sales and other properties we have to see people that are in market. And then we basically parsed down to a local area. And then what we do is we use the national world of marketing. They call it the DSP world, right? The big news, the sports, the weather. So we end up finding people that are looking for your making model. And we put it in the area that they're in. So if you're in Chicago and you're looking for a specific vehicle, we see you're looking for it. Then we start targeting the cars that a local dealer that we're partnered with and they're using our product car clicks. They start skiing those cars in the morning. So this is a great point coffee. When you wake up in the morning, you look at your news, you look at your sports, investment sites, now you're starting to see these cars. So that's the holistic version of car clicks. It is evolved. And even if you look at our product in 2018 and 2026, it is so much ahead of where was. But most importantly, the data that we have is there isn't a single company. And I'm trying to stay humble. I just try to stay behind the scenes. But the reality of this is nobody has her data. So we have billions of clickstream files of a device. What they're looking at, the actual car they're looking at, the location they're at, are they human? And then what we do is we take that. And then when you do all your general lifestyle, newsports, weather, investments, even sometimes on auto sites, you will see our cars that were published for dealers through the car clicks network. That's an amazing thing. And being with the experience that you've had in the time that you've had in the automotive industry, you look very young to be saying that many years, sir. In car years, that makes you like 400, right? Because that's a lot of things that's happened in that it's time and automotive, right? But what I mean by that is that's how much knowledge you have right there. And really, I know that this industry has evolved so much. You've seen so many different things, but one thing is managing your inventory and showing your inventory is so big and being in doing it the right way. I got to ask a really quick question because this is something I know that for me, if I'm sitting inside, I'm a dealer and I'm sitting in my seat. What am I doing wrong most of the time? What most dealers? What's something that you see that dealers are doing wrong with their inventory right now online? I would say this. So the uniqueness of car clicks and where this so dealers in general are for the most part branding, right? They're marketing themselves. Correct. You got to do that. You have to the reputation matters, location matters, but when it's all set and done, if you look at inventory marketing, especially on the use car side, you might be a Ford dealer, but you got Chevy's today, right? And there's really no way to market a vehicle that is not your brand because people have branded you as a Ford dealer and there's a Chevy. So I think really where we come in is the ability to buy your inventory mix, figure out what we can market for you that people aren't thinking of you and are not coming to your website, right? So if you look at what's happened in the market over the last 20 plus years, the portals, which I own a portal, technically, auto sales is a portal, they've handled that issue, right? They've been the place to go where you can see all use cars and we do new and used, but on the use car side of it what you have and then they find you. Not knowing they could be a mile away, they think he was a Ford dealer, but you got the perfect Chevy car. Exactly. That's where I think, so inventory marketing and you brought it up, we do more than just automotive, we do other industries, but there's products out there that you may have an interest in that are miles away from you, but you're looking further away because you don't realize it to right there. So I think that's what CarClick says, it's really trying to find somebody looking for that product that's specific vehicle and putting that car out there and really making them realize that Ford dealer has that Chevy and come look at it. But on the other side of it, we're also doing new car marketing. I think there's the second part of it. You have a budget and you're a franchise dealer and you're trying to market your new cars, but you have newly used and what's your inventory mix today? So as your inventory makes you have lots of new and minimal use, then we're going to handle that by we're marketing all those cars. But on the flip side, I hear it all the time where, hey, we don't have allocation, we don't have cars right now. So now we don't have their new car allocation, we're going to make sure their use cars get marketed. So I think that's a uniqueness of CarClick. We try not to take it down to only one side of that equation. What I mean by that is we're taking a budget and we're looking at new and used, we're looking at the percent of the cars you have and we're trying to market all those cars, right? There's other providers that may go to just certain cars, but I believe that tonight when you, at seven o'clock tonight, when you take in a trade and if they did a great job, and tomorrow it's out there, that car is available to market. If you're not in marketing all those cars, it's not going to happen, okay? That's how you make it. That's good. If it, it needs, if that's your only car, it needs all your attention. If it's one of thousands of cars, it needs all of your attention, right? It's still just as important. You should still be motivated to give all your efforts to any piece of your inventory that you have. If you bought it, the intent is to sell unless you're whole selling, right, that make the metal move. The idea is to leverage every tool that you have every bit of data. And the truth is, there's a lot of people that don't understand the data. It's unfathomable how much data there is, how many different pieces and insights there are, how many different weaves there are inside of this web of information that connects us to the right vehicle at the right time, with the right dealer, based off of something we did, something the customer initiated, and some of the habits that the customer has inside of the data points that you collect. For those that are listening, and for those that are whether you're watching or you're on the ride or you're on the walk, and you're trying to understand with all of these different things and all of these tools, what is actually making some of this data start to be compiled for the customer? So asking you all, what kind of things is it that really initiates the initial point where we're starting to get that info from the customer, whether it's directly on a dealership site because a lot of customers start directly on a dealership site only. They may have got there through Google, right? And they, but now they're directly inside of the dealership site, they asked for some information, and somehow you got it, right? And it was, and the dealership thinks, no, I'm the only one that has the info of the person that came directly to my site, but that person did a little bit of leapfrogging before they really even got to that site. They may have started somewhere inside of social media, made it to a landing page to another source that then connected me to a carousel of cars that now I'm over here, now I'm getting a call from a customer or from a sales pro, and I really don't know how that path even got started. How did I make this big wave? - It was a journey, right? - Yeah, so I had a great point. - Great point, though. So, Lou, what is unique about us is every 15 minutes, we get about three billion records. - Three billion. - By device. So if you think about that, that isn't three billion people, but if I may device, it could be a phone, it could be a laptop, it could be a new name, and they look at, they start looking at cars, they could look at, I do it myself, am I looking at five or six cars in 15 minutes? So that data, those five detailed items, we are, we're in a network because we have auto sales and we're sharing data with other people in that network. And so what happens is that data gets dropped every 15 minutes to a bucket that then we process through, and we break it down to first geo, then what are they looking at? Are they looking at specifically makes, models, new use, but to your point, this is where it's, so if we go back to 2022, what we're doing today, what CarClicks does today could not have been done in 2022. Why is that? Because the cost to take all that data and process it through all these channels quickly and then create an audience that technically is near real time. So we're near real time within probably an hour, we're posting out there. This device is looking at this, we wanna go after it. We're asking the world of the web where you can market the publishers going, if you see this device, we wanna run this car against it. Okay, but the process that data back a few years ago was really, you would basically go broke, right? The cost to take that kind of data, continually process it has come, the AI world is so radical, so guys, I put it behind me, but I hate when people say AI, because there's such a broad scope to what that may mean. But really, what is AI? The ability to take data and quickly process it through two solutions, the snowflakes, the Databricks, Azure, Amazon, that stuff that exists at the local level for a local business until the last year or two. And that's what we're doing. So what are we doing that's so unique? We're able to process, slice it down, get it into an audience. So previous to 2022, we bought audiences. Those audience were, they were aged. They were questionable. We couldn't see really the details. Our audience is us. We don't use anyone else's audience. Welcome to anyone on it. I'm gonna reach out to me, I'll explain to what we originally did, but there's tons of audiences you can use, but you don't know what's in that audience. Our audience, near real time, it is only us processing that data. That couldn't be done within the last 24 months only because of the proliferation of data centers and processing and the cost. And if you look at the cost in the last 24 months, it's probably a third of what it was on 2022. So that's really what Car Flix, so this is a new product. It's not a new product and that we've had it around for 12 years, but it's a, it technically is a new product and the data that it has. We've had this going on for a couple years. We really couldn't afford this massive the ability to process it till the last year. But the audiences are amazing, the depth, the ability to determine if it's human, there's all kinds of data set thought there for that. The location, we can get it down to often the actual physical effort. We have inside of our application at Car Flix and our dashboard, you can see this address looked at this car. Now we never crossed PII, you guys have probably had some people that have joined on that side of it. We don't know who they are, we just know basically where they are. So that's what a dealer wants, right? He wants someone looking at my car that we know is real, that we can then, obviously determine we're buying the right kind of traffic. And you can see the journey. And then we give that information back to the dealer so that they can see that they can mark it to that curve. And they can also have a sales matchback 'cause that's most important. That's what everybody's always asked me for the last two years. Give me sales back. Guess what, now I can do that for them. - But Laurie just went into something that I've learned in the last two years, which I think is really key. There is no such thing as single point attribution. This is all about marketing working together. you see our car, you click on it, you go to the website, you give it a try. busy, you're trying to target you again, but more importantly, then you go, oh, I saw the car. I'm going to go directly to Google. So one of the key things I would tell you that we have learned over the last two years is it really is multi-touch attribution. But we'll do the attribution because we can see it. And we can see who else is in there helping to get that done. Social media matters, Google matters, but I would put us in a kind of video streaming matters. But kind of that fourth or fifth tier is the world of kind of the open web of sites, all the big news sites. Yeah. All here weather weather.com, we are there all the time. It's one of our biggest providers of that spot. You go look at a car, we know you're looking for this car in the morning, you wake up and you look at weather. Very possible. Oh, yeah. You guys, I tell you what you guys, right? And I love that. And I'm hoping you dealers are hearing what they're talking about here because this is where people are at responding to them. They're hitting places that other people that are doing what they're doing are not hitting right now. I'm telling you, this is like where people are at. So I love that you're talking about this. A lot of dealers are probably like I've been doing this or I'm doing that. I got to ask you, Laurie, really quick. I can't really quick. I demoed three or four different groups last week. And now one of them said that what I'm giving them, they have seen from another vendor today, that what I'm giving them is new. I believe that excited and they cannot wait to get out with us. There's my passion. I love that. I was on a folks. I was on a demo with them and I did the demo and I was blown away. This is we don't just partner up and put people on the show or create shows just because we think it's cool. We do it because we believe in the products that we're talking about. And man, this is an amazing thing. And I got to ask really quick, Laurie, what separates dealerships that actually embrace, embrace the change and then those who actually struggle with it right now with because people need to jump on this. The ones that are doing it, where do you see it? What separates them? But also, what do you see as a common habit with the highest performing dealer partners that you have? Honestly, it's the in market shoppers. These are shoppers that were never going to come to their website. They want they want to found them. We are connecting that in market shopper with that dealership is truly looking for that inventory today. So again, they might not have gotten to ABC Chevrolet, but we're going to connect them with ABC Chevrolet. And that's, I got to be careful with what you're using. Right. Making sure that we do find the connection and connecting the dots. We don't want to be marketed about anything that we don't want to be marketed about. Sometimes we don't know necessarily what the combination of pitches or views or content absorption that we need as a customer. Everybody's different. For me, you might just show me one picture and I'm like, yep, I want it. I'm buying it. Others may I need to box 10, 12 different videos. I got to look at every angle from I got to read all of the stats. I got to do all the comparisons. Other people are different. And every audience is different. And you collect all of this data to be able to speak to them in relevancy. And that's the part where most of us inside of the sales industry, why we are so gun shy of even reaching out to a customer, even as simple as making the phone call is because we don't necessarily know what to say to the customer in relevance to what they want to talk about. Right. If we don't know what car they wanted to find, we don't we just see a name in a number. We don't call them. Right. Because we don't call you interested in. I don't know that many of us know what to do when we don't have all the information in front of us. And because of those that have less, that means you end up producing less. Oh, stop. Sorry, my marketing secret. Sorry about that. You know, when we're able to follow that customer and that customer journey, we're able to give that information back to the dealer. And they could have started on that 2026 Chevrolet, whatever, it could be a tie-hull. But we could see the journey that they looked at five other vehicles in your inventory. And so we're able to actually give that information back also. I think that keeps it blue as you're saying, like what Laurie's saying, a lot of times the journey may start in that click that we get in there, but it's not the car they buy. And they start. So I would argue that a dealer, even if they're not getting the exact right click, got a good click, because now they're looking at other cars. So this goes back to I've seen it recently, and I totally agree with it. You're so we drive traffic to a car, a vehicle detail page. Every dealer, if I can give them any advice, the VDP, as we all call it, needs to be maximized. I've seen so many things from PowerFx putting that out. And so that is your old, that's the lot. People pull off and you want to look at the car. And so that VDP may drive a click. And down below could be similar cars or other cars. And as the person's going through the page, if it's done and it's really working well and you have a good website provider, they click on another car. So I just, I look at this and go, we're only part of it. We can drive the traffic. We can get someone local looking for a car and a car you have. But the old days was you took the phone call and said, exactly what you're looking for, you're trying to find the right match. That VDP's got to help you get there. So it's got to be set up right. So if you're spending any money on the website side, make sure that is completely optimized. Every other car similarly that they can look at, because that may be ultimately, I don't even know if I don't know the numbers, but I would assume that probably have the people that look at a car and line and think they want to buy it, buy something out. Right. And we see it in the customer's drive. Yes. And this is why it is critical. One that everybody makes that understanding that majority of the time you begin your journey and you don't end up in the seat that you planned on, especially when you run into somebody, we used to call it, hey, they ran into a salesperson, right? But when you run into somebody that knows how to right fit and position somebody in the right thing, it's just like going to a good tailor. They'll hope make sure that the right colors match your skin, match your hair, match your eyes, match your shoes, two your socks, two of the cufflinks, all of that. They're going to put it all together for you, but you have to be nimble enough to be able to know, hey, these different measurements apply to this person their way. But oh, this is a black tie event. I got to be able to switch it out. Or that color is no longer available. Or it's gone. A lot of customers, excuse me, let me fix that. All customers are still buying something. They're not going to get the one that they can't get, especially in the used car sector. And this is why I love your point earlier to highlight that the car that you may not specialize in, the world needs to know about it. We encourage our solution areas that are raising up around the country that when they receive a review, they get that five star Google review and tell us. And you can tell us whether this is completely ineffective or not. But what we've seen in real time is that if you include the name of the car, the full breakdown of the vehicle inside of that review, and then of course the name of the person that you're looking for, the geo part of it is going to help you find the best person to find that type of car. And that Google review has some strong power to rank up who then gets recommended for somebody to go to if Google has any say in it. Tell me if I'm wrong or not because we encourage make sure that you include the vehicle type, the full description of it because that's searchable. Your full name so that you come up and you become more Googleable and people can find you. And then of course what separated you, what was different about your experience and populate all that. And plus maybe sprinkle a little media in it. How much does that actually impact the data that you all run into when it comes to saying, Hey, here's a layup for you all. And this is the right you can find this Cadillac at this Lincoln store, you know what I mean, in vice versa. Yeah, you know, you nailed it because when they look at the car and they have, let's just say that we found somebody, we targeted them. They end up on a website. They don't know the dealer and they look at the car and go, I want to go see it. The next thing they're going to do is go look at the reviews. And so if you do not have your reputation, no matter what you, if you come to me and say, I want to buy 10,000 clicks, but I'm driving traffic to you. And they're then looking at the car. They're going to go to the review. If your score, I would argue, isn't a four, five or better set that high score versus everybody else. And it's questionable. Are they going to show up? So that's a huge part of it. My previous role was reputation.com. There you go. Repetitions. Absolutely. It's everything in today's world. And it's becoming more prominent in so many ways in searching ways too. People search and they'll ask, what's the best place to buy this? And if you're not in there, they're going to look at those things. So it's so crucial folks. We, we're talking with a lot of people and I want to give some acknowledgement of some comments that we're getting. We haven't been able to get to them because there's some big comments in here. Your buddy David out here has got some really great stuff to say about the product. Really blown away by it. Obviously he loves some stuff. But the one that I really want to point out is this one right here. He says, this is simple straightforward marketing without the BS. Real buyers not bot clicks. And you can match back buyers. So much smoke and mirrors out there. Car clicks is real data. Like he capitalized that folks. Real data, not predictive data folks. That is so crucial. I got predictive data is there, but this is real data folks. It matters so much. And I want to throw a shout out to also Russell Hill for saying, hello, everyone, blessings. Let's go, let's grow shout out, Russell. Love you, brother. Love what you're doing out there. And then this is actually somebody that we work with at one of the stores. A salesperson who's currently trying to do some big things. It's absolutely like that. That's how I sold a lot of electric vehicles this year. It all came from one great review. Massive my friends. David hit him with the fire. So let's go. Appreciate you guys for commenting. If you guys got any questions, comments or you guys want to say something to them, please do. We'll get them up here soon as we can. But back to beyond reputation. It's also like you said, the quality of photos. It's here. I don't know. You're so busy doing your job every day, Mr. Dealer, Mr. General Manager, that you do need to make sure you go online. Look at what you look like out there. When we're advertising, the best thing you can do overlays. So here we get a click. They like the car. They go there. It's the wrong color. But it says ABC Motors now be branded as subliminal. So I believe that spending all those little extra dollars that aren't overly costly, but to market that car critical. So even if and if you think about this, I may be targeting somebody to try to get him to your site on that car and he didn't click, but every one of those photos has your dealer name. That's subliminal. I got to go look at that dealer. So if you're on a new site or weather and you're seeing the dealer name continually, because it's then that just simple little overlay at the top, it's worth every dime you're going to spend on it. So those are just little little little recommendations, feet of peak, maximize it. Evertise me. You're actually you look at the ad spots, what we do. Give us all that extra stuff to make sure they know who that car is from, right? But it's just simple things sometimes that people don't do. Yeah. Because I would say more than half of our cars don't have that. We recommend it. And I don't know the cost on it, but whoever's out there that provides that. Whoever wants to talk to me. Yeah, it's a definitely it's a need. Yeah, definitely. There are so many gaps inside of our marketing capabilities. I believe that we are at a time where there's so much capability at our fingertips to be able to speak the right message at the right time to the right person. And David's jumping back in here. When does the service quicks product go live or did I? Yeah, what's up, David? So we did. I'll give you a little tidbit on our. We're really good at determining who's in market. We did test with a major OEM on the service side of it. The test went really well. So we're in the process. So if you look at our car clicks program pretty in depth, dashboard details of the data. As Laurie said, we get down to the address, the attribution. That's really key. If you're going to if you're going to test our stuff, get the attribution set up. I'll give a shout out to Athena.com. We want that data coming in to verify we drove it. But finally, service clicks. All that is part of what we need. So we're in the process of building under dashboard that you can see all that's going on. We are working. We've got the deal done with a data provider to get that data to match back. The cool part about service clicks will be it'll get down to a gross because when you look at the attribution side of it, you are able to pull from a DMS all that information of sale, etc. We can tie to a person. So yes, that's coming. I plan to have that kind of a soft launch here in late June, but we will have it fully baked, fully live by first of August. You turn it right here. Give me your not to call it. Give me off that. It's all good. You don't. You don't. I'm getting asked for a deal. It's all the time about service and we know that we are going to come out of the gates and it's going to be huge for us. It will be buttoned. We can bundle it with our car clicks and very excited. But I think you just hit on really where the future is. The dealer has a budget to turn a profit, right? And what we want to do is take our sales side car clicks and our service side tied together. And depending on the month, you can move that budget back and forth. So I think that's where you can really build something unique. You can basically say, hey, you know what? Ain't got the inventory because this is our problem. We ended with the dealer that didn't get allocation, trying to focus on two cars, wants to cut a budget, and we end up sitting there with this budget where it couldn't want back to service. So depending on the year, you know, like November, December when it slows down for sales, services big, people need to come in, certainly you need a market of your service. So that's coming. And what top set is we're able to help with co-op. So that's true. That just made every dealer's ear to what? All of this definitely has to have your ears perked up if you're people that really want to produce something that is not just profitable, but actually helps you to refine your actual proficiency at bringing a message directly to the person that wants your product. People, it's incredible that one we're inside of the spot that we're in, but that all of these other things are fixing other problems that once were big when it came to looking at the expenses on our ROI or our proof of is this working or not. So many dealers are out there and not knowing whether what they're doing is working, and this helps to bring that kind of clarity, which is worth its own budget. You know what I mean? Just to get clarity on what you're doing and what's effective so that you can reroute, readjust and navigate to a different spot. A lot of this jumping in here. Our reporting is over the top and tells the story. So our reporting totally ties it all together. And again, been showing that reporting to dealers and they're like, this is something I haven't seen before. People that want to see it, you see it scrolling down there at the bottom. Or clicks marketing. Yeah, and we also have the QR code. If you just want to click the screen and just get it going, folks, go there. Get yourself a demo setup. I took the demo. It's fast. It's amazing. It gives you everything you need to know to make you say, let's go ahead and go for it, my friends, but I love that a lot of it says, now a lot of us father owns the store and she's like, this sounds like a great tool for a certain family ownership. It does sound like a great tool and they need to be speaking to you all ASAP. We're actually visiting the store. Maybe we can set up a demo while we're there. And I also like to give a shout out to woman in automotive. I will be there July 17th with everybody. So anybody that wants to talk to me. Guess what else is going to be happening while we're there folks? Our next show. So make sure you don't say too for that. It's going to be on the 18th of July. So be ready that'll be show number two. I can't wait. Yes. Thank you. Thank you so much for everything. Thank you for giving us the boys. And we're happy. We're thankful that one, your brewing solutions for the industry to take it to the next level, those that really want to be able to solve this problem and be able to take it to a new level in efficacy in what we do folks. For so long, we let so much kind of slip through our hands and it's actually tainted the taste that people have when they consider our product. They consider going through the rigmarole of getting a nicer newer vehicle. This seems like we really, I guess I would say slim it down, right? Reduce it to the ridiculous. Help the customer get what they need. Help the dealer get what they want and help everybody be able to actually make a connection. In this world where relationships matter and it's getting harder and harder to earn and keep the relationships of our ever being blitzed customers. It's so important that you do have partners that can team up with you. They can do that as you already heard. If you've been listening to this show, they got some stuff that is a brewing that you need to get inside of your cup. Everybody. So go ahead and book the demo. Let them know that we sent you. Go to the QR codes and know that there's plenty more to brew down in the future. We got more to talk about it. I'm excited about it. It says great show. Car click secret is out. You know what? This is just the beginning folks. This is just the first cup. So be ready because we have a whole pot getting brewed just for you guys and it is coming soon. I can't wait for you guys to learn some more. If you guys need some, you guys need anything. Hit the QR code. Go to the website. Reach out to Fred. Reach out to Lou. We are here to make sure that you guys get connected with the best of the best because we are on a quest to brew with the best and we are doing it right now. So thank you both for joining us today. Folks, we'll see you guys next month with another show of coffee and car clicks. And this one was amazing. I learned so much today and hope you guys did too. We want to make sure that we do drop those F bombs everybody. If you have not booked a demo with car clicks yet, we're going to forgive you and you have the opportunity to get focused so that they can give you the direction so you can fly to the next level everybody. So help us out and let's forgive focus. And can grow it on three. 1, 2, 3, forgive. Focus. (laughing) - Hey, keep growing, keep growing, that's right. - We're gonna see it now. - Thank you! - Awesome, thank you guys, appreciate it. Love it. - Appreciate it. - Appreciate it. - Appreciate it. - I'm Lu Ramirez, and I'm Frella Narts, and you can grow solutions on the Clark Eye Cauldron. contest with Lori and Mike from Car Clicks. We'll see you in the next group. Talk to you soon. We're out.