Coach Jackie on the WNBA Finals and the Valkyries’ success, a wild international cricket scandal, investing in women’s sports, and how she became a prolific poster
35m 46s
Coach Jackie Johnson, a content creator and women’s sports commentator, shares her journey from viral TikTok and Reels videos to launching the podcast *Is She Game*, which dives into women’s sports, LGBTQ+ narratives, and sports culture with humor and depth. She highlights the importance of organizational trust and investment, using the Valkyries’ rise as a model of success and contrasting it with the Liberty’s lack of leadership and player confidence. A central theme is the systemic injustice in women’s sports, exemplified by the French women’s cricket scandal, where teams were silenced and fired for exposing corruption, with no consequences from the ICC. Jackie argues that accountability, visibility, and financial commitment are essential to progress in women’s sports. She also underscores how men’s sports often dominate media narratives through drama, while women’s sports must be validated through real investment and institutional integrity. Drawing from personal experience and cultural insight, Jackie calls for greater transparency, player empowerment, and reform in sports governance—especially in niche and underfunded areas. Her work not only celebrates women athletes but also challenges systemic inequities, advocating for a future where women’s sports are valued, protected, and celebrated on equal footing.
testing testing testing Jackie testing I'm here you're here okay let's see how that sounded one second tell you okay well folks if you listen to the test you know we are so thrilled to be joined by coach Jackie aka Jackie Johnson who is a content creator women sports commentator the host of the new podcast is she game and prolific poster on Instagram and TikTok as coach Jackie Jackie thank you so much for joining us thank you for having me I love to be described as a prolific poster like that's your legacy yeah I mean I say that with the most respect yes possible your when I first saw your your reels and your TikToks I was like okay who is this person where did she come from you are so on top of your like you get you have everything so buttoned up it's so interesting it's so engaging it is such a testament to you that you have built such an amazing following talking about women sports in such a compelling compassionate way so we are just we're thrilled to have you thank you that's so nice I just like it a lot and I shout out to you guys for dealing with the mess of men sports I really genuinely genuinely it's never going to be me and I and it's a choice I made very early on I don't care my men sports and it's it's a beautiful life to not care so whenever there are people who are in the sports media world who talk with men sports especially women I'm like god bless you because listen need more women in the field we do yes but that's that's for the other ladies to handle so I really thank you you know it is our itters our burden burden to bear is your roster but it is unfortunate these men are quite messy not that female athletes are not messy that for sure however men find themselves in more dramatic situations at a higher rate than I think female athletes do let's also having a show called the sports gossip show like if you really want to we're talking about we're talking about these people who are doing wild things and just often really making questionable decisions it's much more fun actually to make fun of men for being messy than it is women so it you know we of course talk about women sports but it is fun to just like rip the guy's a part of you know I think that's and that's your right and that's your calling in many ways yes it's our calling well for those who maybe don't know who you are or your work can you share for our dear shareholders who are what we call our listeners and watchers on the internet can you share a little bit about your background how you got started posting online and becoming the prolific poster you are today and what ended up leading to you starting your podcast first of all if anyone doesn't know me that's really rude and just back and yeah come on guys no I started posting in 2023 2022 like I really wanted to be a famous lesbian singer and then I was like this is maybe not working out but posting a lot is fun and I found that quantity over quality is the way to go what you start so I was just all been it out and I would go viral a lot but I wouldn't retain any any followers from it and then I was during March Madness I did the I was watching a game with my friend and we were talking about Lisa Bluder the head coach of Iowa and we were like do you think she's gay and so I made a video is she gay or does she just coach women's basketball of course that that's what took off and it's such a fun little series that I still do is she gay or does she just you know play women sports she's just an athlete woman sports and LSU went on to win the championship that year I was at LSU which was so cool so like I that was super fun for me and then I graduated that year I got a job at PBS kids which is still like such a joy and like an awesome thing yes so I worked there for a bit I recently left to talking to microphones about gay things but yeah I that that summer was the one's world cup so it was really a lot and I was I grew up such a huge fan of the US women's national soccer team and so it was like everything aligned it was perfect for me to be like oh I can make a bunch of videos about not only who's dated who would all that drama but also the federation's and the in the equal pay of it all and like I was able to kind of merge those two things I think in a way that was that worked out and now I just talk about women sports online and and lesbian lesbian interests which is kind of the vent diagrams of circle yeah honestly the issue gay videos are some of my favorite things on the internet I'm shocked every time I am shocked every time when it anytime it's a man to be honest I'm like there you go that's amazing yeah where did you grow up I was a military kid so a little bit everywhere but I played on an all-boys soccer team in Germany which is always a fun little tidbit and then mainly South Carolina like if I'm just talking to someone at a party I'm from South Carolina so one via South Carolina which is where you know it is you Wilson obviously played the game cocks that she played against my high school growing up which is really cool and so big fan of hers and and really love I don't know I just I I really it's growing being gay in the South is tough but yeah it's kind of like your weird aunt you know it's like hey I like her you know what I mean like when it's when other people talking about the South I'm like wait a minute there's good people there you know what I mean yeah so you're from Atlanta so I understand it go dream go dream well we'll be getting to that in a little bit yeah I'd love to what for you made you want to make the jump from being the prolific poster that you are to becoming what will probably become a prolific podcaster and doing more long-form content yeah I think that my short form is already the longest that short form can be usually like it's usually three minutes long and that's a lot I mean the tension spans are where there's shorter shorter it's tough yeah it's it's brutal and so I was like there's definitely a world where there's room for more for me to talk good in a longer form and then I had a meeting where yeah I was it proposed me to do it as a video format which is I was a film major like I really interested in things looking good and so I was like this is just more of a show than anything and this is a way for me to have my show and the way that I would cover women's sports if I was in charge and then yeah I got the opportunity to do it it's being produced by a higher ground which is the Obama's production company and so you don't you know when how do I say this when the Obama's come knocking you don't say no no don't say no they did not come to me I came to that they came directly to your door yeah they were like here is an edible arrangement they do so no but it's been such an incredible experience to be in in some way the working with them yeah what is surprised you the most about doing a podcast your interview with Billie Jean was great I mean you're you're a real natural interviewing people like it feels like you get them out of their what am I trying to say you can kind of like arrest people which is sort of the best thing to do is an interview where they're like oh wait I'm having a good time yeah hopefully what has been your what have you thought of it so far it's hard to be like this isn't about me you know what I mean like I think my biggest interview faux pas that I love to tell a story that's not related to what's happening and and like halfway through I'm thinking we have to cut this and then I then it's literally Billie Jean King staring at me and I'm like what am I doing but I was a big theater kid I was a big like that camp counselor vibes my family like as just a family we were always game players like we just love to play a game no party ends without a big game we force everyone to play we pay poker and use candy to like the our chips like whatever and so when I was making this show it's called is she game because we're gonna play a game without the guest and so I think that's my way of like kind of getting people a little bit off kilter and getting into the the more fun conversation is like let's play a silly game like with Billie Jean King let's have her define what a hey mama's lesbian is which is just like what I thought I was like that's something that I would do if I was crazy and I'm like let's maybe yeah let's just do it so yeah I think that's I try to make it I bring these these sorts the the mom of the group we all have to play a game no energy to the space I think it's needed you've got to be you've got to have some sort of screwless stuff like that no you do honestly like I have to be to be a sign online no I know so many of videos that are like this is the number one tip you need to go viral and I'm always like the number one tip is like you have to really think you're so awesome that everyone needs to know what you think about everything yes you don't have that bone in you your toast no you have to have a confidence that you don't know where it comes from and you can't think too much about it I always think about one time Charlotte and I we went to a bills game we went to a tailgate and went to the game but before that we both just very seriously a matter of fact that we're like well of course we're gonna go to Niagara Falls and of course we're gonna get on the made of the Miss Bowride and film it we're like well of course we're like we'll think about no that's not even a question that is a vlog and we're doing it yeah and then you have to pretend that nobody can hear what you're saying yes that's sure that's a big one for doing a podcast which I he let's talk about the WMBA finals okay sure right now which is this is
going to go up Wednesday. It's Tuesday. So if something crazy happens in the next, you know, 12 hours. Sorry to everybody. The series is even. The Valkyries won one in ball hall. The dream got the other. They beat them 79 65 Angel Reese Heroics. Is this series what you expected? It would be so far. Yeah. Yeah. I thought it'd be awesome if that's the question. Like I'm I'm a person. I was at what I never really played basketball in a serious way. So I always say that I'm not going to really come at you with some really interesting basketball facts. That was a soccer person. But when I was a soccer person, I was a defensive player. And these two teams are known for their defense, right? These are two defensive teams. And so right now it's really cool because I think it's like you're seeing what two good defensive teams against each other looks like. And then you have, you know, I would tell us you I love Angel Reese. You have Angel Reese putting up a 30 piece. You know, one in three, I believe in all of history to go 30 and over 15 rebounds in a WBA finals. Like really what she who she is and what she does when she's under pressure is like one of my favorite things to watch. And that's one of my favorite kind of traits an athlete can have, you know, is that kind of like give me the ball in this big moment. I know I got it. And she has that at the same time at the Valkyries side, you kind of have like a bunch of I wouldn't call them like misfits because like they're all so good. But you have a lot of superstars that have played I've been role players and other teams who have come together to be a really interesting, you know, combination and under head coach Nile Nicosse. She's so interesting and kind of psycho. And I don't know if you've talked about her whole. If you guys talked about this briefly, let's talk about it. Not enough. Not enough. Let's do the Nicosse lore, which the the walk on legend. Yeah. So it's so fun about her is that yeah. So she was a coach with for men's basketball for a while and she coached for the Clippers. Yes. For the Clippers and then Aces, I think. Yeah. And then she was a yeah, okay, men's sports. And then she was an assistant coach with the Aces under Becky Hammond. And then she when she got this job for Valkyries last year because it's a team in the finals that's only been in a team for two years. She was like she was told you have five years to win a championship. And it's like I'm sorry, what? But for for coach Nicosse, I think for her, that's like absolutely. Yeah. And she's just such a basketball nerd like she just loves to think about it. But then also this this article came out where they're talking about how she's playing bombing sounds during practice. Yes. I saw that that is crazy. And that's I think that's true. I mean, it was in the start. Listen, if it's written, it's true. Yeah. If it's on the internet. No, I think it's true. I think it was rewarded and true. And I want to be very clear, obsessed with her, obsessed with her. That's too much. But I love her. It's but it is a specific kind of basketball sicko mode. Jackie is for sure. For you would say in the MNBA coach, Joe Mizzoul of the Celtics, I'm a Celtics fan, he would talk about he plays. I mean, I think he does something similar and he like talks to he's like pretend you have a target between your eyes. Like he shows them videos of MMA fights in Orcas, and it's like this specific kind of um, psychotic mentality. Yeah. Yeah. Yeah. I mean, it clearly is not paid off. What are the biggest storylines for the players on each of the teams that you think stand out the most to you and you think are the most compelling going into the series, even though obviously it's already started. Well, I talked about Angel. I think Jordan Canada is such a cool girl. Like her half court shot, like buzzer, like just right before the first half, I think. Yeah. Yeah. I literally backed it up. I was like, run about. We watched that again. I love seeing a player kind of like really rise the occasion and kind of use a finals to make a name for themselves. I think Jordan's definitely doing that. I think obviously you have Gabby Williams for the Valkyries who yeah, was that kind of role player, defensive player. And now it's coming on to this and in the Valkyries is there. I'm so bad at So soccer. I'm like goal scorer, which is not what you would say. Leading score. Yeah. Yeah. Yeah. Is there this is what I'm like my my producer is a basketball person. So they really help me. Like we kind of go back and forth. But yeah, like you're you're you're leading scorer now, which is just really cool to see her and having such a good year too, which I think is also coming off of like France making it to the finals of the women's basketball world cup. And you know, that's her team and and all of that. So those are my main favorite ones. I also I think that it's cool that these two teams, if you ask me to get in the season, no way. Right. No way. Maybe the dream. The Valkyries. I don't like maybe I don't know. I just wouldn't have predicted it. I love that. I just love it. Yeah. It's good basketball. I think it's also such a testament to the Valkyries organization of being willing to spend money and do things correctly. And you know, you have Gabby Williams who has become their superstar who was not who rose to the occasion. You have all these just amazing role players who have become stars to your point. You know, Tiffany Hayes, Keith Stokes like they have they are they are playing with a kind of belief in themselves that I think is helpful. We talk about this all the time in the show how athletes are employees. The team is your employer. Your company is not your friend, but when a company can invest in people in a way that they feel that there is real buy-in and they are valued. You know, you can take a bunch of players who were in an expansion draft two years ago or recently signed and go to the finals and it is such a testament to organizational health. No, it is and I talked about this. My episode is going to come out on Friday, but I talked a little about this kind of relative to the whole arena debacle with the dream, not like securing state farm arena as a contingency if the dream make it to the finals and they've worked it out now, but originally they weren't going to have the baby arena to play the finals games in. And for me, that's an organization who's saying hey, we didn't think it would happen because we don't believe in you. And on the Valkyrie side, I think it is a case study for what happens when you say I want a championship of five years when you put the money in when you sell out and there's not a single game in the history of that team that's not sold out the main arena that the MNBA team uses. Like this is I think a really good example of when you invest results come and when you believe the players feel it. And I think that all the teams should be looking what the Valkyrie's are doing and thinking how can we be the same. I think it also come. I agree with everything you're saying. Something else we talk about related to companies not being your friends is that there's trust and buy-in. It feels like from the players all the way up to the front office. And that's so important. And to your point with the dream, as someone from Atlanta, it makes me sad that they didn't. It feels like they almost didn't have trust in the players that they could deliver almost. And that is so important. Totally, totally. And to see it's also just like I think in a world where everything feels kind of sh*t. It's like you know the insh*tification and like private equity and shaving margins and doing the most with the least and then the most just becomes bad. It's like sweet green sucks now. You know what I mean? It's like you know like you just to have an order. Not again. I'm not going home. Like to me my salad. It's been a storyline in sports for a while of like okay wait are these corporations or private equity places now coming in and trying to do this to sports to see the valkyries go the opposite direction and then make more money because of it literally sell out the arena. It's like okay we'll just like have a good team and it costs money to have a good team. Exactly and it's like the chicken and the egg thing that goes back to you know it's other some sports there's in women's sports who are still dealing with this but I do think that like conversation like no one watches women's sports. I think it's like we're past it like I'm over that whole conversation but I will say there was a thing for a long time when like the NWSL was playing on fields that were no way regulation or had it been mode you know what I mean where it's like people were like ah this isn't very fun to watch and I'm like right so that's because there was no care to make it good if there's is it not fun to watch because it's bad or and that's why you're not going to put money into it or is it bad because you're not putting money into it and I think that that is the back and forth that women's sports has been on for a while and I love the fact that people are seeing that that investment does have to come first and it has to come almost blindly it has to be we know this will work and it used to be blind and now it's not blind anymore because yeah like I always point to when Angel City was first bought I think they bought it for $2 million to explain the team for the National Women's Soccer League which is so a not so number so it's all the Denver Summit is an expansion team this year and when they were so this is now like five years later and five years how it gets how much the cost I don't know what's I don't prefer you're here that way 100 million exactly you're right I must have read that somewhere I'm that must have been it I think I must have read that somewhere yeah think about that that's crazy to a hundred million evaluation in five years yeah so it's like what other proof do you need to get into the business of women's sports yeah I don't know I mean talk about margins no Jackie do you think not to not to change your subject we can always come back to the finals do you think the liberty you're gonna fire Christa Marco their head coach I think they should well right well
Do you look like -- Do you think -- Do you think -- Do you think, like, he -- I mean, there's a lot -- Do I think men will -- Do I think men will? Yes. I honestly -- This is his first year. I want to make it clear that I think they should. Do I think they will? I don't think so. I think they should -- Do you think they would have done it already at this point? Yeah, right? Because -- I would think so. But at the same time, the kind of front office that fires a sandy broadello is a front office that I would not want to mess around with. And so that's where I feel like maybe they will do it. But I think it's going to be a matter of the players. If players start to express -- And they kind of did, but didn't really. They were kind of led as a leading question, and they kind of took it as a softball. But if the players start to express that they're not about it, I think he's out. But I don't know. I -- Like, the crazier things have happened. The crazier things have happened. What do you guys think? I think that they won't fire them because they don't want to admit failure. Yeah. But they should. I think they're going to give them one more year, and then they'll -- Let's be -- I mean, I love the Liberty Living New York, but I don't feel like they're wanting to make sure energetically. We talk about vibes all the time in the show. Feels like they're not in the -- They've got to shake some stuff. They have kind of, like, meet above average vibes right now, that I feel like they're going to have another above average season. And then they'll fire them at the end of next season. It's hard to be a team. It's hard to be a team that's supposed to win. It's really hard to be a team that's supposed to win. Yes. Yes. What about you? What do you think? I think -- I think -- I don't -- I think you're right. I think that they probably want to save face. I do think, though, it's -- it's so -- when we talk about vibes, you just look at his body language. And it's like -- It's almost like he's not in charge. Well, he's surprised to find himself in -- as a leader of women, do you know what I mean? Where he's like, "Oh, whoa. I didn't -- oh, my God, there's so many ladies." He's like looking around. Yes. Yes. He's like, "Uh, can I -- is there a dude?" I don't know him. I say this completely -- like he could -- he -- whatever. But that is -- Right. That is what his face looks like. Yeah. Outside of the Liberty, are there any other storylines off the court storylines in the league this past season or in this almost off season where we're about to be in that have picture interest or you can't stop thinking about it and are curious how they're going to play out? Well, I know that T of the stud buzz is doing run-bud stuff more and more. Yes. I think that's kind of fun. And like the idea of a WNBA player hosting a run club is like really awesome and weird and I love it. And they're like giving out a bunch of free stuff too whenever they do the events. Love that. Love it still happening. So I'm following that for sure. I'm trying to think of like what -- do you think -- do you think Nefisa Collier, star of the links, will resign with them? No. Do not. Where do you think she's going to go? Yeah. I don't know that there's -- the thing about -- listen, maybe she will resign. Maybe I think that if I was her -- if I was her friend I'd say, let's think about this one. Like, let's maybe take a pause and think about it a little more because I think that she's had a lot of opportunities to win it. And it hasn't happened for her. And I think staying with this organization is kind of like definition of insanity, like doing the same thing over and over again expecting a different result. And I think that Olivia -- it's Olivia's team now. I really do think that's true. But I'm such a huge fan of feet. And I really want her to get the win. So yeah, that's a good question. Where does she go where she could get the win? Does she team up with Stewart, her co-founder in New York? Do you know what I'm just -- I mean, that would be awesome. That's like the only two other people who have ever been in the MVP conversation besides Asian the last five years. Right. Yeah. Together would be -- I mean, it would feel like an embarrassment of riches. Then you have to -- Then you have to -- Then you have to go. You have to go. And then you have to win. You have to win. You have to win. I think there's an enormous amount of pressure around her. She's just -- her whole career faced so many moments where it was all in the line that didn't work out. And I think mentally that has to be such a burden. And so I really want to fresh start for her just on that side. But I also want her to know that, like, girl, we love you no matter what. Like, yeah. Like, all love. But that's a really good one. That's a fun one I was thinking, like, what's the good off-season moves? Yes. And that's a really good one about Nefisa. Yeah. Well, Jackie, we ask every guest this, Mattel, and you want to do the honors? Okay, we're putting you on the spot. But we ask every guest, what is their favorite sports gossip story of all time? It can be any off-the-field story in any sport at any time in history. I don't know if you've thought about an answer or you need some funding. I have it. You have that. Perfect. All right, let's go. And for the record, tell this story however long you -- But this is -- this is as much for you as for us, so really milk it. Trust I've told the story so many times. Perfect. I want to start by saying I wouldn't couch this really as gossip because it's pretty serious. But it's also something that, like, people don't know about that they really need to know about. Okay. And it is such an injustice that if we can use the incredible platform that is the sports gossip show to, like, get people a rally around this, I think it would be huge. So in 2023, there was a French women's cricket team scandal. Okay. So let's start with that. We're starting there. Setting the stage. Setting the stage, we're talking about cricket. Now, what you need to know about cricket is that cricket is as an organization and as a sport in the world. It's very, very immensely popular. But it's also the ICC, the International Cricket Council. They're not their evil. We hate the ICC. Okay. They are big bad in this story. It's like FIFA. They're the FIFA of cricket. We don't like them. Okay. Okay. Okay. All right. The ICC was like, we're going to actually try and be, like, good and, like, rights for ladies. And we're going to give everybody a scorecard. Everybody being all the country's individual cricket federations. So every country gets a scorecard based on how many youth teams they have and how many women's teams they have. And the higher your score, the more money you get from the ICC to grow cricket in your country. So in France, okay. There was a woman who was on the board of French cricket who was like, oh, some things kind of up. I'm not sure all these games that are getting reported as having happened have actually happened. I don't know if these women's teams exist. So she went to a field where there were supposed to be a women's team took a picture for self, like holding the newspaper. There were kids like sticking who playing and I think we're placing it like kids running around on this field. The next day, a score was reported. It was verified by the graphs and verified by the federation. Yes. What? So then she goes to the rest of the board of the federation of cricket in France. And she says, hey, guys, just so you know, we're doing lying big time. We are doing lying big times. A couple of corruption. As we call a couple of corruptions. Yeah. A couple of corruptions are happening here. And they said, what? No. Who cares? Boring. And so she was like, okay. So she leaves. She's like, I'm not working here anymore because y'all are evil. And I guess you guys are cool with doing lying. She goes to the president. And by the way, I have to say this. I have to stop and say this. I've told a story so many times that I do fear it's a bit of, I'm playing telephone with myself. In that, in that like making yourself laugh. Yeah. And I also like haven't read the original article since I read it. And then started talking everyone about it. So please go read the original article. I'm sure there are facts that are not exactly right. But the moral of the story that I'm telling you is true. So I'm going to keep going. There's some facts that are wrong. My mom always says never let the truth get in the way of the good story. And I just mean that some things may be more dramatic than they seem. But my mom and I each have a mug that says that on it. You do? Yeah. Oh, wow. I love it. And again, I want to say I'm not purposefully lying. I just, I don't know. You're going to convey the greater truth of the story. Exactly. That's all right. Exactly. So she, the woman who was who left the board, who's, you know, found out all of this, goes to the president of the board, who's like, you know what? The president's like appointed by the board, whatever. And it's a woman. And she they get coffee or something. And she's like, hey, we're doing lying. And she goes, what? I had no idea. She goes to back to the board and mutiny ladies out. Now. Yeah, yeah, yeah. Wow. Okay. The two women to, that's the part I don't know if it's true. I got to be honest. Perfect. That's the one part. That's the one part where I'm like that part. No, I'll be true about the mutiny because I think I like that part. Because it's kind of fun for a story to it for that to be a mutiny. Either she leaves by herself where she was ousted. I think me, it's either or like either she was like, y'all aren't listening again. So then she just left. Okay. But being the two women no longer work French cricket because they found out about the corruption. They go to a journalist in France. Journalist writes this whole expose article. It turns out that basically because they were French, the French cricket basically went inside. They were like, hey, we're going to give money to the, to the clubs that have women's teams. And if you don't have a woman's team, not only are you not going to get money, you're going to get fined. Okay. So the clubs were incentivized to lie and say we have a women's counterpart to our men's team. And everyone was just doing it because they were like, this is the only way we don't get fined. And we can't afford to be fined. We're going to make it as it is. So they were lying and saying that every men's team had a woman's counterpart when it didn't. And everyone was just okay with it because they're like, this is an unspoken rule with us how we get more money. money. That money, by the way, was going to, you guessed it, the men
- Yes, of course. - Of course, of course. So this whole article comes out big expose, and it's intense, like it's got the picture of the newspaper, it's got all this whole story. And so the National Women's Cricket Team for France, they read the article and they had no idea that this was happening, they were like, huh? So then they go to, they read an email, or no, they don't read an email, they post a public statement on Instagram. - I'm sure you love a public statement, hell yeah. - Hopefully it was in the notes after a political format. - Yeah, I think it was like, maybe it was made in Canva, like it was a graphic. - Oh, correct. - A little bit of backstory on the French Cricket Team, like this is a situation that's very common in women's sports where it was like a bunch of ladies got together and wanted to play cricket in France, and then eventually they were just like, I guess we're the national team, right? You know, and then France was like, okay, sure. - So they kind of took over them, like to sort of benefiting off of this women's team that kind of created itself at a place where these women are incredible. And they made a statement and they were like, hey, we read this article, we think it's really crazy. We're not saying that it is true, but if it is true, we think it's bad. And they get an email next day that says, you all need to turn your uniforms on Monday, and they fired the entire French national team for the women, yep. - What? - Every single one of them fired. - What? Is there no team now? - There's a new team made up a completely new player. - No. - No, no, no, no. - Yes, what? And I tell the story to everyone who will listen. I'm like, please, we need to talk about this. It's the most insane thing. And cricket is returning to the Olympics. - Yes. - It'll be in the Olympics. Will they have the French team with it maybe? But like, nobody, it just has to be talked about. 'Cause it's like, they created this team from nothing, and then they were basically kicked out of it because they stood up against corruption. And if you're wondering, hey, Jackie, this whole article came out and this all went down, what happened, what were the consequences from the ICC when they found out they were paying people on Monday, they didn't deserve nothing. - Nothing. - No consequences. - No consequences at all. Except for that the women can't play. - Honestly, I mean, if that's not a tale as old as time, that you call out something bad as a woman and then you're retaliated against. - Yeah. - I had a nickel. - Yeah. - Really, a lot of nickels. - It sports me. It could learn a thing or two about accountability as well. I mean, no, that's really insane. I hope that the Olympics act as some sort of catalyst. If more people hear this start talking about it, caring about it, putting pressure on the ICC and the French delegation of that to be like, hey, you gotta reinstate. - Yeah. - It'd be a better team, I bet, 'cause they've made it. - Yeah, they have good team camaraderie, I assume. My second point would be, I would assume that once the Olympics get involved, isn't the ICC, like aren't they gonna be looked into? 'Cause surely France isn't the only country that did this. I would assume if they weren't punished in any way. - But this is the thing. - The Olympic, what's it called? - I don't think so, see. - This is the thing. The IOC is just as evil as the ICC. So they don't care. 'Cause you could think, this same thing applies to the, what's happening in the American cricket federation is similarly kind of game of thrones to ask drama of like who's in charge and who's gonna get to be. Like, it's all happening in these niche sports because it's a bunch of nerds just kind of like, I'm in charge, no, I'm in charge. It's like, what if you all just relaxed and just like the women play? - Right, so what a concept. - When the stakes are lower, people are also more likely to be wild and out. I have found out. - That's exactly what's happening. It's exactly what's happening. - We need to do a full cricket episode. - Jackie, you might have to come back for a full cricket episode. - You know, you should have, I'll send you who you should have on. - Okay, that's who's told me all this knowledge. - He's a podcaster, he has a cricket podcast. He's great. - Oh, how awesome. - Well, Jackie, oh, one quick question before I let you go. Why is your handle J-Cube tax? - Oh, important. My middle name starts with J. - Yeah, no, nothing to do. So J-Cube was my rapper name growing up. - That's right. - And then Hacks, Hacks is just an eight. When I was in Spanish class, then you're like Jackie, but J is an age, so people call me Hackie. And then that was kind of like my sports nickname. I'm like, oh, it's Hacker, Hack Attacker, whatever. So Hacks is like, Jacks with an age. And Jacks is what my family calls me. No one calls me Jackie. My family, they all call me Jacks. So J-Cube, triple J. Hacks, it's Jacks with an age because of Spanish class. - I love it. Now we have the Lord. - I wondered that for a while. Beautiful. - Thank you so much. Jackie, thank you so much for joining us. Where can everybody find you? - Yeah, you can find me at J-Cube Tax, beautiful segue there. You can just look up Coach Jackie J and I'll surely come up. And on YouTube, is she game, Spotify, Apple Podcast, wherever you get your podcast, you can watch my show. And please also follow, she needs a Michelle Obama, my boss, she always asks me. - Yeah, I get to follow the her like or whatever. - Now she's getting fun. - Yeah, she gets. - We're just trying to grow her vertical. - Right, right, yeah. - But yeah, is she game and coach Jackie? That's where you can find me. And please follow the woman's French cricket story. And yeah, they're telling their own story online. So you definitely look into it. - Awesome, I love it. - Thank you so much, Jackie. - Yeah. (upbeat music)
Podcast Summary
Key Points:
Coach Jackie Johnson built her online presence through engaging, comedic content focused on women’s sports and LGBTQ+ themes, starting with viral videos like "Is she gay or just playing women's sports?"
She transitioned from short-form content to a long-form podcast, *Is She Game*, produced by Higher Ground and backed by the Obama’s, to explore deeper conversations about women’s sports, athlete agency, and organizational culture.
Jackie highlights the contrast between men's and women's sports, noting that men’s sports often involve more dramatic and messy behavior, which she finds entertaining and a natural point of critique.
She praises the Valkyries’ organizational success—driven by strong player buy-in, financial investment, and trust—contrasting it with the Liberty’s lack of leadership and player confidence, which she sees as signs of organizational dysfunction.
Jackie exposes a major injustice in French women’s cricket, where clubs lied to the ICC to avoid fines, leading to the national women’s team being fired for standing up to corruption—without any consequences from the ICC.
She emphasizes that accountability and investment in women’s sports are essential, citing the growth of teams like Angel City and the return of women’s sports to the Olympics as signs of progress.
Jackie advocates for greater visibility and discussion around gender-based corruption and power imbalances in sports, calling for institutional reform and accountability.
Her personal brand blends confidence, humor, and authenticity, with her handle "J-Cube Tax" rooted in her childhood name and experiences, reflecting her identity and journey.
Summary:
Coach Jackie Johnson, a content creator and women’s sports commentator, shares her journey from viral TikTok and Reels videos to launching the podcast *Is She Game*, which dives into women’s sports, LGBTQ+ narratives, and sports culture with humor and depth. She highlights the importance of organizational trust and investment, using the Valkyries’ rise as a model of success and contrasting it with the Liberty’s lack of leadership and player confidence. A central theme is the systemic injustice in women’s sports, exemplified by the French women’s cricket scandal, where teams were silenced and fired for exposing corruption, with no consequences from the ICC.
Jackie argues that accountability, visibility, and financial commitment are essential to progress in women’s sports. She also underscores how men’s sports often dominate media narratives through drama, while women’s sports must be validated through real investment and institutional integrity. Drawing from personal experience and cultural insight, Jackie calls for greater transparency, player empowerment, and reform in sports governance—especially in niche and underfunded areas.
Her work not only celebrates women athletes but also challenges systemic inequities, advocating for a future where women’s sports are valued, protected, and celebrated on equal footing.
FAQs
Coach Jackie, also known as Jackie Johnson, is a content creator, women's sports commentator, and host of the podcast 'Is She Game.' She started posting online in 2022, initially aiming to be a famous lesbian singer, but shifted to social media content. Her work gained traction through videos like 'Is she gay or just a women's sports coach?' and her deep engagement with women's sports and LGBTQ+ topics.
Coach Jackie was inspired by her personal identity and experiences growing up as a gay person in the South. She found a strong platform to advocate for women's sports and LGBTQ+ issues, especially in environments where men's sports dominate. She intentionally chose to focus on women's sports and lesbian interests, believing in the power of visibility and representation.
Coach Jackie started the podcast to move beyond short-form content and explore women's sports in a deeper, more engaging way. She wanted to create a space for long-form storytelling, interviews, and lively discussions that go beyond surface-level content, allowing for more in-depth conversations about athletes, culture, and gender dynamics.
Coach Jackie notes that men's sports often involve more dramatic and questionable decisions, which makes it fun to critique. However, she emphasizes that women's sports are just as complex and that the focus should remain on celebrating women's achievements and accountability, not just highlighting male misconduct.
Coach Jackie highlights a 2023 scandal in French cricket where clubs lied about having women's teams to avoid fines and gain funding from the ICC. When a whistleblower exposed the corruption, the French national women's cricket team was fired, and the ICC imposed no consequences—underscoring systemic injustice and lack of accountability in women's sports.
Coach Jackie praises Angel Reese for her performance in the finals, calling it one of the greatest feats in women's basketball history. She also highlights the Valkyries' strong organizational culture, including sold-out arenas and player buy-in, as a model for other women's sports teams focused on long-term investment and trust.
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