Can’t think of what to post? Ask yourself these five questions.

Hey y'all, I'm Taylor DeHaze, a seven-figure business consultant and strategist for online fitness coaches wanting to build life-changing companies. Real talk, I wasn't an overnight success, and that would make for a pretty boring story. I was fired for my two-year porting career of a decade with just $825 to my name. In just two years, I built a seven-figure coaching business. Now I'm sharing my proven strategies with you. Oh, and we'll keep it real, discussing mindset, money, and hardship to help you build the life of your dreams. So grab a cup of coffee and get cozy. Welcome to the Taylor DeHaze podcast. I'm so glad you're here. If you're struggling to think of what to post next, this episode is absolutely for you. This is going to be very fast, but I want to give you a few questions that I like to ask myself and pass along to my clients that really get you thinking extremely, extremely hyper-relevant and in a way that your ideal client will think, "Okay, how did they know what I was thinking?" And before I even go into this strategy, I want you to keep in mind, right? If you are still struggling trying to figure out who you're talking to or what to say or how to say it, right? Those are other questions that I want you to take time for yourself and really dive into, but assuming that you know exactly who you want to work with, even if you're still figuring that out a little bit, right? Now, I always say this, right? Remember that a niche is oftentimes not a person. It is a pain point, right? And so when I first dive into working with somebody and they tell me they're niches like, you know, busy millennials or whatever, like that's not a niche, that's just something you latch onto, right? A niche is a problem, meaning PCOS, adrenalin sufficiency, weight loss, resistance, weight loss, postpartum, all those things. So there are exceptions to that rule, of course, nothing is absolute, but it's going to be really challenging to think of hyper-relevant content for your ideal client if you already don't know who that person is, okay? And so one thing that has really, really helped me when it comes to thinking of content is finding intentional time every single day. And I mean like two minutes, literally set a timer for two minutes, five minutes if you are, you know, a little ambitious, okay? And I want to go through five questions that I like to ask myself that I want you to ask yourself. And we're going to get really, really relevant content, okay? Is the way that you think about content should not be, hmm, I wonder what I should talk about today. You know, protein is hard to get in in the morning. Maybe I should say five ways to get more protein in during the morning. See, that's vague, right? What I want to teach you is the fact that people listen and learn and speak in stories. We don't talk in terms of statistics. Because when you're talking to your partner or friend about trying a new restaurant, right, you're jumping off by saying, oh my God, let me tell you what I heard. This place that I'm like, you're sharing a story every single conversation you have is a story, okay? So again, I'm trying to get you to think of that story ahead of time so that when you do have ideas, you're never looking at a blank Google dog thinking, oh my God, I don't know how to write this caption. And it's going to make things feel so much easier. So five questions, let's dive in. The first one is what did a client do that made me think, wow, I've really grown a lot personally. What did a client do that made me think, I've really grown a lot personally, right? And so I will literally think about, you know, I was chatting with a client recently that was really struggling to navigate feeling more confident in the DM scenario, okay? And so working with that client in particular, I might get the idea of thinking, okay, here are five opening conversations that are easy to send for any introvert, right? Not that I have an introvert, but that's something that I might talk about or thinking about fitness, right? I get a client that's coming in and they are struggling within cheating and the holidays are coming up. I might say, you know, TBT to the time that I did fast in cardio and Thanksgiving morning to earn the dessert, right? And though that's going to be way more powerful to somebody reading it than somebody seeing like, why you shouldn't feel guilty on Thanksgiving, right? Like everybody says those things, but when you add, you can say the same things as other people, right? Like, we're not reinventing the wheel of solving weight loss, right? Or whatever. But we are adding our personality in for how we're getting those problems solved, okay? The second question I want you to ask yourself is what tough love moment did I give my client this week? Because I had a reframe with a client recently where she said, I really struggled to create testimonials. Like I don't know my page should just be like before and after and before and after and I was like, great, it shouldn't be because the entire world is so used to seeing before and afters, but I want to see those mindset shifts and those sticking points along the way, right? Like one of my most popular posts that I've made when it comes to success is I had a carousel post that said, a behind the scenes look of the struggles of my most successful clients and it was navigating divorce, loss of loved ones, like just a bunch of different things that was going on and it made those people significantly more relatable, right? And so what tough love moment did you give your client this week? Maybe you help somebody navigate a victim mentality or victim mindset or whatever, but think about think about some tough love you gave and then find a screenshot. You can omit the name and all of those things and then talk about that and the carousel becomes tough love. I gave my client on exactly why she couldn't lose her last 10 pounds swipe and then I learn about it. So that's showing me your framework that's showing me your coaching style, all of that. Like when I come to your page, I should be able to see the way that clients get results in your space without just before and after, right? Like it doesn't have to be an end result. It could be a great moment and pivot or realization or a hall moment or tough love that you had this week, right? The third question, what is something that seems so easy and normal to you right now that would have been so hard five years ago? For me, that is navigating a menu at a restaurant, right? Like I went out on Saturday night with one of my best friends and it was so easy when to a state restaurant. It's a place that I love in Dallas. It's called Perry's. It is, it's a chain. I think there's like multiple in Texas and other popping up everywhere, but long story short, they have like the best bread pudding. It is so, so good. And I knew I was getting that and I wasn't even trying to like make it fit my macros. However, I did make modifications to my meal. I got an eight ounce steak. I made sure to say no steak butter. I don't need that. I got a side of steamed veggies. I skipped the bread and then I went in on the bread pudding because that was worth it to me, right? It wasn't worth it to me to get potatoes and oily brussel sprouts and eating all the bread. All of that stuff is good, absolutely. But that's how I navigate things today. There's five, well, probably longer than five years at this point, but you know, 10 years ago, it would have been a floodgate from the beginning. I would have fasted all day or maybe had just nothing but like high protein meals. And then I would have had all the bread I could stuff into my face and appetizers and sides and dessert. And it would have felt like asked the next day, right? And so if you are somebody that doesn't have clients right now, this is one of my favorite questions to ask yourself to get really, really detailed and hyper relevant content that is easily going to get people to think, oh my God, that is exactly what is in my brain right now. How did you know that and ultimately create connection and then conversions? But asking yourself this again, it takes two minutes, two minutes of your time every day is the difference between vague content that you're posting right now and standing out in the space. Again, yes, it is a saturated space, but most people have really boring and mediocre content. You don't have to do much to stand out in this space. And this question to me is one of those that absolutely gets you to stand out because it creates that likability with your audience. The fourth question, what is something that you answered in the DMs or somewhere this week that seems so easy for you, but you keep getting that question. And for me, that question at the beginning was, what is a macro? What is a macro? What is a macro? What is a macro? What is a macro? Does this fit my macro? What is a macro? And so in the very first guide that I ever created forever ago was what the fuck is a macro because I got that question all the time. And then it became, well, how do I track alcohol? And then it became is this a protein or is this a fat or whatever, right? And so I just want you to ask yourself, like, what are those questions that you're getting all the time because you can screenshot those questions and you can have a carousel post. It's like, you know, what is a macro and other questions I was asked this week? Do I need some agglutide and other questions I was asked this week? It could be a million things. Sometimes a hodgepodge of questions and other times it could be something that your clients ask you in their first seven days of working together. And then finally, a client win this week that made you really proud. And this is where I want you to think about client wins that are smaller, right? Like, for example, maybe one of your clients is navigating a divorce or a breakup and they still put themselves first. How many of you know somebody that is going through something challenging and then automatically just like cannot show up for themselves? I think that is a really, really, really big win. You know, people aren't looking for flashy and sexy again. It's one of the reasons that I have never and will never, this is also not my style, but it's why I don't promote things like zero to $10,000 in three seconds because first of all, have I seen that happen? Yes. Is that how I coach? No. Is that what you see sometimes in the space? Also yes. And so I want to be a coach that disrupts that pattern for you where I talk about sustainability and scalability and predictability because that's what you actually want. But when you see those flashy things, like get this funnel and get your next 27 leads without sending a DM, okay, cute, love that. But there's a backstory there, right? And so again, same for you, people aren't looking for how my client lost 50 pounds, you know, in three seconds. They're looking for permanent, permanent weight loss, permanent confidence, right? Whatever that result is. So go through these questions and again, I have multiple documents everywhere. So when I think about my content planning, right, I absolutely take intentional time and plan content. But what actually ends up happening transparently, and this is like not what I necessarily coach, but it's the reality of running a business and having a team and whatever, I have a notes document on my phone, like a notes app, right? And that might either have the title of the month at the quarter. So like Q1 brain dump, Q1 marketing dump, whatever. And if I get a DM that I'm like, ooh, that'd be great to talk about. I take a screenshot, I add it there, I put a note if I need to. But then throughout the week, I'm adding a bunch of stuff, whether it's a client win, whether it's a thought that I had before bed, a thought that I had in the shower, like whatever, I am just getting all of those brain dumps down. And I do come back to these five questions that I shared on this podcast. However, I've been doing this for so long that I don't really need to think about those questions every single day. But I do take two minutes at the end of every day to think about what happened. What did I see here say that could be good content in the future. And so then when I actually go down to plan the content, I basically have all of these ideas and then I organize them on a calendar. And then on a separate occasion, I'm actually writing the content. So when I come to write my content, I have the headlines pretty fucking clear. And so I no longer am like, wow, this takes forever to write because if it's from something like I'll give you an example. I am in Texas currently at my house, checking in our main Airbnb. And I'm somebody that doesn't really, so I track my food, but a lot of it is in my brain at this point. I'm also in a maintenance phase. So if that gives you context, but I have been tracking macros since 2010. Like I could do this in my sleep. I choose to use a food scale still. I choose to track my food. But honestly, when I'm traveling and I'm in maintenance, I'm eating the same foods all the time and the end. The other day, I had a few more kind of like spontaneous moments pop up. So I was tracking my food and I got a pop up like congratulations. You tracked three days in a row. And I'm like, oh my god, this is pathetic, right? And I was thinking about this is a great content idea because we are so accustomed to dopamine hits and validation that we're on the right path. But that's not how business works. Like you're not going to get a pet on the back and a gold star because you did something for three days. Like that's just not how that works. And so I was like, wow. And when it said, when it popped up for those three days, it also said that I was in the top like 41% of my fitness pal trackers, which is 200 million users. So you do the math, but a majority of people cannot be consistent at all. And that's what our job really is. And so that's why I'm saying like, it just that's something that would have thrown me off years ago, like not tracking everybody. But I bring that up because as you're going through your content planning, oh, and I say that because when I actually go to write this, I'm not going to forget what it's about. So like the idea that I came up with that I put on my calendar was, you know, the notification from my fitness pal that made me or the correlation between my fitness pal streaks and your lack of business growth. Like it was something like that. I'm not going to forget that story. But that to me is like, okay, cool. If I even come to that two weeks from now, I'm going to remember what that's about. No worries. And same thing when you have client wins and whatnot. But that's why it takes you so long to create a caption when it's like five ways to get protein, how to eat more protein, um, all of those things, right? So if it sounds vague, it probably is. But remember, hyper relevancy is where somebody is going to actually say, wow, this was written for me. And that comes from storytelling. That comes from connection that comes from thinking about your content and thinking about what to write. So I hope this is really helpful. Go through these five questions. And every single day, again, make those notes somewhere in a Google document or something. But I know this will be a total game changer for hyper relevancy in your content. I want to give you a virtual high five for finishing another episode of the Taylor and Hayes podcast. Love the episode. Share it and tag me on Instagram. Have a question. My DMs are always open. Until next time, bye y'all.