The speaker emphasizes that sales momentum, particularly in real estate, hinges on a mindset shift: growth is as fast as you want it to be, and being tired of patience is a prerequisite for breakthrough. They argue that sales fundamentals are universal—real estate is no exception—and the core skill is audacity, born from a deep sense of self. Success comes from understanding your audience emotionally, not just logically. The speaker uses personal anecdotes, such as a lead who ignored them for years but later sought them out after their growth, and a certification they couldn’t afford that later led to an invitation to coach. They stress that salespeople must become influencers, building know, like, and trust by speaking their audience’s language and sharing authentic stories. Examples include a TikToker who gathers crowds by connecting culturally and a salesperson who uses reverse psychology. The key is to study your target market, represent a clear value, and focus on personal development—consuming content that aligns with the image you want to project. Ultimately, selling is about emotional connection, not just transactions.
Speaker 1
OK, alright, alright.
Thank you.
Alright, so that we don't waste too much of our time.
When I saw the topic, I was excited because it's, it wasn't a regular one building momentum in sales.
And the reason I, I said it's not a regular one is because there's one thing to teach sales.
There's one thing to teach building momentum for real estate sales, right?
Because that means that you're not just trying to sell.
That means if you've been selling, if you've been eating a million targets before, I about to build momentum to it's 10 million.
If you've been doing 10, you want to do 100.
If you've been doing 100, you want to do a billion, right?
So that was why I was much, much excited about it.
And I strongly believe that tonight is going to be game changer for as many of us as are willing to take action from tonight's session, right.
So this is where I will start from.
And let me just put the disclaimer out.
If you know that you you are you are not really open to some unconventional truth, you might not be comfortable into next session.
That's just that's just that's just the truth.
You might not be really comfortable into next session.
But if you know that you are really all about change, all about growth, you know, you really want to get what is going to change your real estate journey, your real estate progress, right?
I strongly believe that you're going to find it exciting and you're going to find it useful.
What I'm about to share tonight and the first question I want to ask us is that are you tired of being patient?
That's my first question tonight.
Are you tired of being patient?
Because somo somo you can, you might, you might even go through real estate sales for a year and not make sales.
And yet you can still be encouraging yourself that I strongly believe that one day I'm going to make sales.
Someday I'm going to do well someday the sales are going to come and the client is going to come.
So if you know that you still have time to be patient, right?
You don't even have to be in this session because that means common now, you can still make your first big sale next year.
You can still postpone into 2030.
You know, you're a very patient person.
And by the way, the patient dog is the fattest bone.
That's if he, if he doesn't die before, before the fattest bone is being thrown, thrown at it.
So that's nice.
And I mean it.
I'm not joking when I said, are you tired of being patient?
One of the quotes or one of the statement I live by is that your growth is as fast as you want it to be.
That's that's one of the statement I live by that what takes the fact that it took someone one year to do it doesn't mean he has to take you one year.
In fact, I say that what's the, what really took the time.
You know, you have people say like that entrepreneurship is not a Sprint, the marathon, right?
It takes time.
You can, you know, you can be in business for this and so and so and so it is not really entrepreneurship in itself.
Entrepreneurship in itself is a neutral entity.
Business is neutral.
The result you are looking for in it.
Speaker 2
Is only also waiting for your growth.
So you realize that you come into a body of knowledge and then summer, summer your successes overnight.
So what really took you time was not really that goal.
What took you time is your growth process to get to that point where that where that goal becomes automatic.
That's really it.
Speaker 1
Right, I used to give a perfect example that the days when I used to find leads on LinkedIn, right?
Just do code emailing, you know, trying to get leads on trying to get leads from LinkedIn for real estate.
There was a man I, I exchanged contact with, actually about 3, about 3, that's they save my number, but they don't reply to my messages.
They don't reply to my charts.
They just save my number.
If I call them, they won't.
Speaker 2
Pick.
Speaker 1
But they save my number.
Why?
How do I know?
Because I see their status, they didn't buy from me.
Of course they didn't reply my message.
So there's no way they were they were going to buy from me.
Fast forward to this year, no, actually start from late last year.
I just spoke up to a message and I saw this man commented on my status.
I'm surprised.
Are you, are you, is this a dream sometime?
You know, I was just calm.
So I replied him and I was like are you in Abuja?
I said, oh, unfortunately no I'm not Said Oh my, I'm going in Abuja and I would like to join me for a golf game.
He said do you have IBB membership?
I said no.
He said I said no.
I said I said what?
Where do you?
Speaker 2
Play.
Speaker 1
Was at the point I used to play golf in a party but no IBBIBB is like the most expensive in Abuja.
So he said Oh no, I pay at IBBI, said I don't have IBB membership.
He said come on, I'm the one inviting you, right?
Said come on, I'm the one inviting you.
Don't tell me what I'm saying before I say you should join me at IBB.
So I tell him I was not available but I was going to join him sooner or later.
Now why did I tell that story?
Everybody that you think don't want to relate with you right now at the level of your growth, they'll be the one seeking after you.
Let me tell you one more story.
Pardon me.
I, I, I believe that we drive home what's it called?
We drive on more results by with stories 2021 there about 20/20/21.
I wanted to sign up for a particular program.
I've been looking forward to that certification.
You know, I just wanted to be a part of it and things like that.
I think the amount then was probably 100,000 era thereabouts.
I can't remember anymore, but I, I did everything I could.
I just, I just could not Fast forward to last LED this year rather right?
Not even like just few months ago, not even LED say the person the the MD of the firm himself reached out to me.
Speaker 2
And wasn't to even invite me for the program, the same course I was trying to pay for that I could not afford.
And I was invited to come and now train them.
So no.
No longer as a student, now as a coach.
Speaker 1
And I'm saying all these things to drive home the same point I've been trying to drive home that your growth is as fast as you want it to be.
And that's why my first question to you was, are you tired of being patient or you still have time?
You can still wait till next year to really do much real estate.
You know, you can still wait till 2020, 2027 to still do much real estate.
You still have time.
You can still be patient, right?
Some of us are very, very patient.
So that's really my first.
And I mean, it's, it's not just it's not just a fun fair question.
You be sincere with yourself.
I'm telling you, be really sincere with yourself because sometimes we pretend as if we we really are ready to get something done, but we don't.
And that would show in the kind of action we put in place, in the kind of work we put in place.
Alright?
So if you've answered that question sincerely and you know that truly you are ready to really get things done, then we cannot move forward to the next thing that we are here for, right?
And that's simple, the foundation to building momentum when it comes to sales, when it comes to real estate, by the way, by the way, let me just say this, there is no special formula for real estate sales.
And I would, I would break it down right?
When you ask sales in general, you've asked sales.
So whether you're in real estate, whether you're in whatever, once you've asked sales, you've asked sales.
Speaker 2
So if they.
Speaker 1
Take you out of sales and that's that's a principle.
That's another principle you should learn.
Speaker 2
Always walk around yourself down on your job that that is be valuable beyond what you are doing.
Be valuable beyond the career, be valuable beyond that job.
So for example, even if a salesperson don't just be a realtor such that if tomorrow you get an opportunity to even sell a private jet, you are, you would you would flow easily.
You would flow easily that and that's the truth.
And that's something that we all need to learn.
That's something that we all need to learn that tomorrow someone calls you.
I have this, I have this particular Rolls Royce.
I want to.
Speaker 1
Sell, you can easily list it in the market and you are good to go.
That's why I said that there's no special strategy for real estate is that is could there be differences in how you sell iron products while you sell, you know, common everyday products?
Of course, yes.
But when you get the foundation right, you are good to go, right?
And this is the foundation for sales?
Speaker 2
This is the this is like the background for sales.
What do you represent?
I'm, I'm talking to your son who has seen virtually almost every movies there is to seen on sales, almost every documentary there is to see on sales.
And I've seen that there's something constant in all these things.
These people have such a sense of self that the fundamental thing you would see in every sales conversation is audacity.
But something is that the something gives birth to audacity.
That's a sense of self, a sense of who you are.
I was watching there's this movie by Kevin Hart where he was he was doing what's this thing called?
He was selling kitchen items also items, kitchen items there about and he was so good that the owner of the kitchen items had to tell him that you know what?
Once I'm done here, I want to hand over this store to you because ugly.
Will anybody enter that store and not buy now?
There was just one thing he has right.
He sees himself so much as the Lord and savior of kitchen items.
He knows he doesn't just tell you this thing is good.
He doesn't just tell you this, this particular kitchen item where we cook food.
No, he knows the way a mother wants to cook.
He knows the way a mother wants to do much pudding.
At the same time, he knows the way a father wants to have his own coffee producer coffee, what they call that thing coffee maker separately from so that they don't distract him when he's trying to get something.
So he understands the entire customer journey.
He understands it.
He understands it so much that he he he almost knows you better than you do.
And this is where this is where let me just say this thing here.
The reason why many of us struggle with sales is because honestly.
Speaker 1
You really don't know what.
Speaker 2
It feels like to own a property, that's it.
So you can't, for example, for example, some of us can sell luxury, in fact.
Speaker 1
The only thing that helped a lot of Lagos be able to break into the luxury market wasn't because it was so good at selling luxury items.
Speaker 2
It was the humor and the reverse psychology with which he sold it.
So for example, he enters his house the next year is C space C space C you want to carry your girlfriend, you want to buy a car, There's space for you to and just reverse psychology.
And then don't forget he's also speaking the language of certain people, even without, you know, people that likes to fly enjoy people that like to Jai.
And by the way, some people buy these properties not because it really makes any sense.
So he actually understands his own audience.
Speaker 1
So, you know, one of the things I tell people when I teach sales or when I talk about sales is that never forget that the person you are on the phone with or the person you are speaking to is human being.
And you, every human being is an emotional being.
So once you can speak to their emotional core.
Speaker 2
You can get anything out of their hands.
The problem is that you are so fixated on our Commission, so fixated on our sales target, that we forget to realize that this person I'm speaking is actually human being.
So for example, there's a scene in boiler Room, right?
Is it boiler room?
Yeah, it was boiler room.
There's a scene in boiler room whereby the guy was speaking to a medical doctor and I was trying to tell the guy there's this new stock that does this, that does that, that does this.
The man was not giving attention.
Then all of a sudden he changed the conversation.
He said, you're a medical doctor, right?
He said yes, He said at the end of this particular new medicine that other doctors have been using, right.
And one of the things that he said, well, you might not be interested if you are comfortable letting other doctors get ahead of you, why you struggle to keep up with several patients, work this number of hours and still retire, Brooke, right.
He was able to paint the man's greatest fear as his picture before.
You know, it's just on the man.
So he said, you know what, I see that you are busy, let me call you back.
He was the man begging him that, hey, don't go.
Can you tell me more about what you were saying?
So most time the reason why we struggle to really do some certain level of so is because honestly speaking, you can't relate and you don't have to even be able to relate.
All you need to do is to study your your target audience.
What's their lifestyle like?
What?
What really do they like to connect to?
What really.
There's only one reason why Gay Gay is able to gather over 100,000 people on a Tick Tock live session.
He is speaking their language.
Are you speaking the language of your audience?
I mean doesn't start from them, it start from you.
Speaker 1
Is that from you?
Because when you are face to face to a client, we are face to face to, excuse me, let's say an investor, potential investor, now what they're hearing.
Speaker 2
Is not first the grammar because like I don't forget what I said.
I said I said they are also emotional being so they want you to they want you to speak to their, they want you to they want to be able to relate with you.
They want to reason with you.
It's not every day you come across, let's be, let's be factual.
Let's be factual.
How many people really put pen and paper together and do the math before they buy properties?
How many people?
That's the truth.
A lot of people buy for emotional reasons.
People buy for their side chicks.
People buy for their wives as gifts.
People buy for themselves just to feel good about themselves.
Most people buy land so that they can also actually see I'm a landlord.
Most people don't really.
How many of your clients that have done the math before they pay?
That's the truth.
So start from what do you want to represent and what you want to represent.
The reason a lot of Lagos did not struggle to connect to this kind of target to this is because that is who he is.
St. guy, normal lifestyle guy.
If you know you want to position yourself as always knowledgeable about the investment side of real estate, what investment books are you consuming?
What investment materials are you consuming?
Let me let me give you I I did a little analogy recently and this is conclusion I come up to.
There's a reason why when Somatis blow up, you see that their first even their first album, almost all these songs on that album, you can listen to it without skipping.
But two years down the line now they're now bigger, they're now welder.
And if they drop an album, you, you are struggling to connect to two or three of the of those tracks.
Why when they were starting, they were singing their pure reality.
Even when they talk about Nsimo, when they are talking about it as a dream, you know, there's, so there's, I believe there's, there's now a song generally that they call Afro Sapa or thereabouts or thereabouts.
But that's because these people have been, they've been able to.
They're not trying to invent.
They're not trying to.
I tell people I said don't create documents when you see, when you, for example, when you listen to IO Maps lyrics, he's just singing his basic everyday reality.
He doesn't have to.
And that's that's the thing when what you are saying is who you are, the difference is clear.
You are not acting a character, You are not playing a character.
You are simply just expressing yourself simply.
So what do you want to represent to people?
What kind of realtor do you want to be when the customers, when your clients see your page, come across you, what impression you want to create?
So that leads you to the kind of things you consume, the kind of environment you put yourself in.
So that's personal development.
Personal development.
For example, you want to be the queen of land banking, right?
Can you give me the rationale as to why you're buying, as to why this area is going to do this or this area is going to do that, right?
And now I can't buy in bulk, right?
Can you tell me what I won't hear from the average Joe in the real estate market?
Because that's what that's what that's exactly what's going to set you apart.
So what do you want to represent?
What do you want to be known for?
That's the first thing.
And then secondly, see, we are in the intelligence age and what intelligence age means is that we are also in the influence age.
That is why people pay influencers millions of naira.
Your goal as a realtor that wants to really do crazy figures is that you must start thinking as an influencer.
There's a girl I love so much.
Probably if you've been listening to for a while, you would have let me even.
Speaker 1
Use that as as many time as case study.
My name is Meena Trip City.
This guy needs to pay me for him for influencer.
Speaker 2
I love why, You know why I love the girl.
When you get to our page, the first thing I'm going to see is not going to be what he's selling.
Minatrix City.
No is gossip in Yoruba language, Ibadon kind of gossip.
She will insult you, insult your father, insult your mother.
But guess what?
She understand the game of attention.
Let me give you a one that is more close to home.
The clothes, the uniform that Perry pays that Giggy is selling.
Hope you know that it's a branded you a branded clothes by a company called Perry pays.
So who are the people who trade gifts card and and crypto most?
They are these lifestyle guys and most likely people that actually follow Gigi.
So why are they paying?
Why are they paying such an amount of money?
And by the way, I I was senior on it because I have the CE OS contact.
I was senior sisters.
He has he has sold.
I think he has gotten over 3000 orders for just their mate branded with just imagine if he has AT shirts then I think I know Nima I'm from BBC.
Nima has now has now been able to position herself as an authority right on maybe as now real estate coach, coach on Instagram, money coach money cash, cash and money coach, real estate cash Madam coach something like that on Instagram on social media such that the branded well BBC that she wears.
She now turns it into uniform for our students, for Nima money Academy for our students and then people are now paying to buy EVC image.
That is influence.
That's the kind of influence I'm talking about.
That's the kind of influence I'm talking about.
It's not about you posting content tell stories.
Just become an influencer.
You can't do it is not just see nobody comes on social media to come and buy.
We all come there to come and relax.
We come there to come and gossip, see what's happening.
That is what you want to feed to us.
Then as you feed to us, that and we fall in love with you first as a person.
Anything you say we should buy, we'll buy it.
When Macaroni advertises real estate.
Is he real?
Why do people still go and buy from him?
Because they like him.
Many of you already know the chaotic factor.
Know, like and trust.
The more people know you, the more they buy from you.
The more people like you, the more they even buy from you, the more they now trust you.
That's all you want to become an influencer you and that's what you know on on in serious language, they call it thought leadership.
So this is not just about content marketing.
This is even your marketing content.
What kind of content are you pushing out?
Who are you?
What are you projecting?
What are you dishing out?
That's the truth.
What are you dishing out?
And this, this cost across whatever it is you think you are selling.
What I, I was telling, so I said, do you know that the person makes food?
And I thought, if I said, do you know that the behind the scenes of your, of your making every food and telling the story in a fun way would drive you more engagement than actually posting the innovative place and plate you are making.
You know, sometimes we don't you, we, we don't, we don't you to ask yourself, when I go online what, what, what the, what interests me?
Go and take the last 10 things you liked on it online.
Were this, were they factual content or just casual storytelling content and something that you can be like, oh, this is nice.
I was like, oh wow, So you just come.
You just say, do you know that we now have this also?
So I said that's good selling for this and this and this.
Nobody wants to watch that except people already know you, but it's the way you tell story of your grandfather, of your grandmother or something you ate of your of you personally.
I was, you know what, I have some I can have some crazy ideas I was telling.
So I said, do you know that you can even brand yourself as the as that you are into real estate because one day you also want to own many properties and you are documenting your story from being a broke ringtone to to a successful ringtone.
And that journey is absolutely buy from you.
That journey.
That's some people, some people follow you.
There's a guy on TikTok.
I've forgotten his name.
He called, Oh, he calls himself he calls himself Nepal baby is the is the is the son of CJ Konjo, the owner of fine county.
He's not trying to he's just he's just telling the story of him being a Nepal baby real estate.
So he's showing you properties in the Koi and he's using all those that you would not.
I grew up abroad and as I put follow him and he's not I did it.
He's not trying to pretend our phone.
That's what, see, that's it.
That's the kind of thing you want to do.
What story do you want to tell?
That's the thing.
What story do you want to tell?
What story do you want to tell?
Because that's what we are going to connect with.
You have to position yourself as an authority.
That's the only way you are building something that lasts, something that lasts.
And let me tell you something, let me just say this.
What would drive you to do all these things is that there must be a vision that you have that transcend even the Commission.
There must be a vision, there must be you yourself.
How many properties do you want to have before this year and before in the next 5 years?
I mean, or do you want to start your own brokerage?
Do you want to start your own development firm, right?
Do you want to raise money from, let's say, to start something else?
What exactly is your own personal goal, personal vision?
Because as sweet as what I'm saying is, it is also hard work.
It is also hard work.
It's also hard work.
Speaker 1
It's not going to drop on your plate.
No, it's not going to drop on your plate.
Speaker 2
Growth is never easy.
Ask pregnant women the day they got pregnant, it's joyful.
I'm pregnant, I'm peace.
I'm thought until there's backache.
You know the way, the day you add that, you know that you can make 10% of on German property as Commission or 5% whatever it is you're being offered as Commission.
The the joy.
That's the joy of I just got pregnant.
That's the joy of pregnancy.
Speaker 1
Then every day you now start carrying the ballet and I heard your first.
You are scammer, hear your first.
Speaker 2
I don't just like you hear your first see this Nigerian elastic.
I don't want to do all of you said even in the name of you, you all those things.
So the most painful one is even the kind that I've been responding, responding, responding.
They send the account details, you send it and then ghosted.
Speaker 1
And you, you, you priced you priced you price Benz you you price Benz you you've.
Speaker 2
Told your mom, don't worry, don't worry, I'm changing.
Speaker 1
That's why, that's why I said, are you tired of being patient?
Speaker 2
Are you ready to give it all it takes now, now, now that's see the current I like to talk to is that tonight?
Tonight you already you already transcribing this the what I want to be known for This is the kind of color I'm going to start creating from tomorrow morning.
Content is easy.
Just pull up your phone like this and and and turn on video and make videos.
Nobody started with finesse content in a day.
Nobody, nobody except Nepal babies.
Of course some of you are and if you're Nepal baby here you have the phone.
Please set up the studio, use your parent.
I'm I'm pro use your parents money or me, me.
I don't, I don't glorify suffering.
I'm not a fan of glorifying suffering.
Even if you have rich family members that would buy from you to encourage at the beginning our sustainabilities, you have to be the name for yourself.
You have to be the brand for yourself.
See, let me break down what Brandon means.
Brandon.
I know it sounds over the over the border.
Branding is simply what you are known for.
Your brand is what people say about when you are not in the room, not what you tell people, but guess what, What people say about you are not in the room is what you've told them repeatedly.
I didn't send my my bio to Mr. Fuller or Miss Nieman, but based on what I've been, what I've what I've been emphasizing known with based on our expression, able to coin something.
And it was, let's say how easy you do that.
So I'm talking about building momentum first in first, first thing.
And let me tell you part of telling, telling you the truth about building momentum.
Don't tell you now you can't say you just want to start building momentum with content marketing or content creation.
And you are posting once a day.
You are a joker.
You are you are a what?
Say after me, I'm a joke, repeat after me.
That's the truth.
You are joking when when we started to pump contents very well, we post 8:00 AM, twelve PM, 9:00 PM three times a day and sometimes even in between those I'll see go live.
So that's like 4 content a day.
I, I am very honest with myself.
One day I called my media guys, I said take a look at this person.
He's a billionaire.
He has posted five times today.
Take a look at this person.
He's a billionaire.
He has posted one person is looking at me behind the camera here now that I'm talking to take a look at me.
This is a billionaire.
I supposed that seven times a day.
I said we are broke.
We posted only one time.
You see that we don't deserve money.
You are broke but but yet your page is empty.
Your your page is even private.
You have poverty, You are inside blood covenant.
You've done blood covenant.
Who should be disturbing.
There was a time that I go live on Facebook 12:00 PM to 12:30.
I go live on Instagram 12:30 to 1:00 PM every day and by 7:00 AM every morning I will send you a newsletter on WhatsApp.
Because see, I don't know about you, but how are you broke?
Are you still busy?
That means your time is not valuable Now you are you don't have time to do what will bring you money.
That means what you are doing that is not bringing money.
Stop it.
It is nonsense.
It is nonsense Abby.
You're not making sales but you every time you're always having something to do.
That means what you are doing is not working.
I'll be now and they're telling you something new that you should transition into.
You are still arguing when you not give birth now you now see your friend that you didn't listen together that has made it.
You now be telling your child that we started together.
Your child now be asking you where were you when they were making it?
Speaker 1
Pardon me, I don't know whether this is how they talk activity, but pardon me, this is the only way I know how to talk because it's where I talk to myself.
So if I'm sounding to watch to you, I'm sorry.
I'm sorry.
Speaker 2
You know, poverty, there's a way that lack and pity go and the Nan and what do?
People are brutal with each other.
But you see, you see poor people, they can pity.
Yeah.
Oh, Oh my shit, dude.
Let's just manage together.
Or let's go and let's just go and drink and forget our sorrow.
Sorry.
Go.
We do it one day.
One day poverty and hope.
There's a way.
They're just.
They're like twin brothers.
At least at least at least right, We are talking about momentum.
That's why I'm going in this direction.
At least have something that you are doing that you can tell that is a matter of time.
I'm adding fire.
I'm adding firewood to this fire.
I'm cooking something.
So we don't even have kitchen.
You don't even have gas.
You can't be building such that you know there's a way.
I'm I'm bombarding this contents that I'm doing.
There's a way I'm joining communities.
There's a way I'm building an e-mail list.
There's a way I'm what else?
What else?
See, let me tell you, there's a way I'm writing at the point at the point I was almost writing books almost every three months.
I, I, I had I had books more than successful people.
Why I needed something to just drive people to me.
I, I was just looking for every way, every way.
He got to a point, my former boss, he came, he came from Dubai, he came to the company called general staff meeting, global meeting.
He said after me in this company, I the next most hard working person in this company is additional.
I still never make campaign.
But you, you can't call me anything, but you can't say this boy is not this boy is lazy.
I was cooking my last birthday in the film one of my friend like a very unserious person.
He stood up he said, I see I'm giving you 2 years if you don't make it, don't I don't want to hear from you again.
I'm telling you in front of the entire staff.
You know they wish to do bad day after the interview that they will they will shall buy cake swallow that bed.
They will come together and they will celebrate you.
He said I give you 2 years once you don't make it just block my number.
War you, God bless you, God bless war you whatever is is a.
Speaker 1
Tough filmmaker now.
Speaker 2
That is, he said, because you'll be the person to get to the office, you are the last person to leave.
Every day you are waking us up with newsletter, you are shouting on us in your video, you are going live, you are writing this one, he said.
If you if you in six months I got most punctual award, I got most creative award, I got most promising award.
So he said let's not be.
Speaker 1
That you are just promising for nothing you.
Speaker 2
Know I like friends that speak truth.
I like friends, friends that don't deceive you.
Friend I don't tell you you are doing your best is a matter of time.
Just just take it slow.
Just take it one day at a time or take it five days at a time.
Take it 50 days at a time.
You, you, you already 30, you are taking it only at the time.
You see, it is sweet to hear stories of KFC starting at 70 what 67 or whatever.
But how many people started at that age that the next year decided he died?
Go 1 was head of state of Nigeria at 36.
That means at that 3020 in late 20s, he was already a powerful person in the force.
Because you don't just speak up on me and say, I say I want to become end of state.
If you want to do momentum, that's why I first ask you, are you tired?
Are you tired of being patient or you still have time?
You still have time, right?
You still have time from tomorrow.
You should be you should once you know the character you want to even while you're still trying to figure out the character, stop making videos that cap.
Don't wait for a video editor.
Go and learn how to use cap cuts.
I also start using cap cuts.
Start using cap cuts to edit right from and another thing from your do do eat all the Commission.
Some of you already have some Commission, but everything is oblique.
Once you receive like this, you're buying new you're changing food.
None is going into let me put something into advertising.
Let me do some a little pay that let you as a realtor.
Do you know you can pay influencer?
Can you collect?
Can you collect all your Commission, let's say 500,000 and go and pay guys to pay an influencer.
It's that's also investments because that influencer can get you 10 new clients that will pay you and you cannot have enough to eat your seed, to eat your seed, to eat your seed.
See the people you are trying to do a blame with their, their, their spending from their harvest.
You, you are competing with them from your seat.
I was watching the mission.
He said he went to Abuja.
You know Abuja don't send you if you are a celebrity, a celebrity in your pocket.
Speaker 1
They will look at you pass like they no send your Papa everybody celebrity in Abuja.
So he he, he got to club and then he said he was ready to VIP and then he said that he better stay here and stay at the you know, that, that all those.
Speaker 2
At the bar.
Speaker 1
I just stay at the bar and sit down there.
He.
Speaker 2
Said he said, I mean, I mean, I mean I'm a popular figure, I'm an actor, so that was looking at him.
He said he didn't know that the man that was dancing just beside him and enjoying the.
Speaker 1
Music.
He's the owner of the club, he said after he said I don't forgot what he had said.
He said the man should have told him.
Speaker 2
I know you know, I think he said someone came and then he ordered drinks for everybody.
He said as I also enjoyed I started dancing with the man that see the person I'm for me for OK, I think he ordered a particular drink then he might order a more expensive drink for an entire table.
So when he saw the way the man was asking you to join the man is that I started dancing with the man.
You are competing with your seed, which one that is eating that is eating from the harvest.
If you know that you are really going fine real estate journey, you, you don't, you don't get comfortable too early.
You don't get comfortable too early.
You don't get impressed by some sort of Commission, you don't get impressed.
There's a way you stay hungry in Yabuji was saying something recently.
He said he said one of the things that keeps him on his feet that even when now that has money, he still lives in Yaba, He still lives in.
I won't be surprised if that guy created create another Unicorn because he's in an environment where they still hunger sometimes, sometimes, sometimes, sometimes even when you want to change the.
Speaker 1
Apartment to a more exotic.
Speaker 2
One, don't, don't stay too far so that you are reminded of I'm still not far from this place.
So you can you can, you can still stay hungry.
You can still stay hungry and me and you can find a picture of people that I had, but they are still running.
That's one thing.
That's one thing that help me.
I look at some people and I'm like, if this person is still running like this.
Yeah, yeah, they are doing la, la, la.
If you want to do TikTok, you want to push on the look.
Let me give you an example now to Libyan, when he released this Ramadan song, go to his TikTok, the guy was posting over 20 videos a day, 20 literally sleeping and waking up, creating content.
You've not made any sale in the last 30 days yet you've only posted 2 content of a real estate.
If I ask you now, how many people have you spoken to did you sell to today need and yet you didn't go live on any platform even if nobody joined, still go live and yet you didn't enter streets, you didn't try any restaurant and sit down just like strike about you.
You are not hungry, you are still you are.
You can see, you can see you can see.
You can still be dead like 2031.
You know, you can see me there.
You still have time, you know, you still have time.
And some of us, we like you like that.
So that by the time you do it, let's say for like 5 years and I thought we can employ you as office assistant, you know, because you, you, you by there's a way, there's an opera, there's a way.
Frustration kills your ability to dream so that you give up.
So that you give up.
If you let me even say this, if you are selling with EVC now, currently, do you know that in the next 5 years, ask yourself, we used to be able to be on the same platform with Mr. Fowler or you, you, your lack of growth would have put a wide space between both of you that you know and ask yourself, why would I?
Yeah, used to be on the same platform.
You'll be teaching us if you're talking, you know.
So how come he is now this far and you are still here?
Actually those of you that are in our staff with him, we used in the next 5 years, 10 years.
We used to see we used to be able to be on the same and this this one is not.
You know, sometimes we we don't say this thing all the time.
Oh, you're not be looking at something.
I used to work for him.
However I was very close and he likes me then.
So what happened?
He now has Chino vested across Africa and you are still.
You are still a Reuter, you are still selling.
Speaker 1
Does this tell you?
Where's that place in the lorry?
Speaker 2
Does this selling no QE I won't discover new place in I am calling I'm sorry if it's odds, I'm sorry, I'm sorry, but me there's a way I have a strange perspective when I look when I when we go to when we go to check some lands or some properties, I look at the agent in charge.
I'm like these properties in your care, but you don't know what to do with it and some from outside is going to come and make good money out of that party and you are the one that put in that you don't want to do with the property.
Or I look at some agents, you can see that they are Old Glory or what they call them Old Taker.
They've made money before.
We can tell that now that they are, they are.
So it's not about you also saying I've made I've gotten this amount of Commission.
Will it be sustained?
We transfer from just getting Commission to you also paying Commission, to you also paying salaries.
What's your dream?
Can you dream bigger tonight?
And as you're dreaming bigger, let it remind you of the level of work that is required.
What are you building?
What is going to give you sleepless nights tonight?
Are you tired of being patient?
Are you tired of that small, small figures?
Are you tired of that small, small figures?
Are you tired?
You know you know me If you are Nepal baby Yeah, please don't be coming to my program.
I'm not I'm not my I'm not sent to Nepal babies.
The only way I'm saying to you is that let's just when you want to go and friends or you call me and hence so we go out together to chop your money.
But the people I'm really talking to are people that you know, if I fail, I am it by there.
You know it sounds.
Speaker 1
Sorry if you don't answer Yoruba.
Speaker 2
What work?
How many, How many?
What?
What we, what Toria, what?
Look at, now look at, look at.
And this guy, where's that book?
Where's that book?
That lead book by Alexa Mozi?
This guy sold over $150 million in one night.
I'm not even promoting him.
Alexa Mozi.
Speaker 1
Right, go and check him out.
Speaker 2
See you, you saw the news so, but you've not had the discipline to go and sit down and watch the two videos A-Z.
Why?
Because it's 7 hours you, you are broke, but you still will not pay the price to still learn you still no, it was even succeeding.
And the secret is like your front, but to even sit down no, but you know the latest video of gig, you even know the slang, you know the university color, you, you know, you know the celebrity that does not appear.
Are you not tired of celebrating people?
When?
When are we going to celebrate you too?
When, when, when, when, when, when.
Hey, just just check before your time will come.
Your time may never come.
If you don't put in the work, you will celebrate us forever.
And don't worry, we do give away.
We are cheerful giver.
We do give away.
Comment account number.
Drop the account number.
We do give away.
I'm telling you, we are cheerful giver.
You know we are cheerful giver.
Me and Mr. Fowler cheerful give back.
We do give away for you.
We like to give since you like to beg.
And we will keep him blessed to give you we won't do trivia and then and then the same See, see, see.
The difference between you and the person that is really doing well is the appetite is the appetite is the appetite one of one of my own secret to success that I love so much.
It was what someone said.
He said it is like jumping out of a moving flight, you know skydiving.
He said jump out and find a way to land.
Guess what you cannot die.
Have you not seen the news that is circulating or the land was in over 220 billion naira in debt.
So all your all the thing that is going on in your life is up to 100 million.
So what, what exactly is scaring you?
What what exactly what problem do you have that you cannot in fact channel that problem to shamelessly sell to shamelessly sell to shamelessly give it your best bet to shamely see let it be that you can confidently beat your chest and said I did everything it takes and even even permit me to be religious.
Even God is just God is a God of justice.
At least one day you do to a point.
So we'll just see you and be like, come, let's help you.
There's a let me just as a wrap up, let me give you this principle.
Live your life in a way that you are one minute, one meeting to your change of story, one meet.
Live your life in that way.
Live every day like as you step out, you're meeting the person that can change your life.
So prepare like that, what's on your lips that you would see that when I tell my team, I said I'm still not impressed with the things, even as everybody say, you, you change my life, you do this, Hi, your video, you let me do this.
I'm still not impressed.
I'm still not impressed because everybody that is saying you do this, I love what you're doing.
Kinnico, Kinnico.
Only 1% of them is successful.
All of you are not successful.
So and then the applause of poor people, it still means that the people you are appealing to our poor people.
So that's the way that's sorry, sorry, that's the way I think.
Sorry, I apologize.
So your comments don't get to me because when I check your profile you are still struggling.
So anything makes sense to poor people.
But the day I see that Uncle Tony sees my video and he say I need to meet this guy.
Now I know that what is in my mouth makes sense.
Anything makes sense to fools you.
You will come.
You come to my post, you say it makes sense.
You go to set up botch post to you say ah wisdom.
So why?
Why should I trust you?
Why should I trust you?
Why should I?
That means yeah that I don't.
I can't trust you now.
I can't trust you.
My post makes sense to you.
The guest post too makes sense to you.
Fella is even.
Fella is even your mentor by the way I said that funny but let me also say this.
Go and check out that guy is working only as is.
Bad English to entertain people, but the momentum is adding to it.
He's having a streaming studio, he's creating content, he's doing skits, he's doing everything.
You, you, you are talking.
Are we even following Pella?
Why are they even?
What does he ask?
We have failed as a country.
Even you.
You are a sign that we have failed as a country because adding zero value, at least Pella is entertaining us.
You 0 value.
You are even a bigger failure than than Pella because nothing you wake up today you I'm going back to sleep.
You've consumed everybody's content.
Nothing from you has been consumed by anybody.
Even the property you are selling is Mr. for last property.
Your own thought that you can add to it to create something.
I book and learn nothing.
You woke up, they went to sleep.
You added zero value to the world and you are as blessed as much as a blessing to the world.
So if you are useless, then nobody's going to use you.
If you are, when you become useful, then people can now use you to acquire that property and then you get Commission.
People can use you to build their wealth.
You get Commission, people can use you to do this thing.
But now that.
Speaker 1
You are.
You are useless.
Now repeat after me.
I'm useless.
Sorry.
Sorry.
Sorry.
Sorry.
Sorry.
I'm sorry.
I'm sorry.
I'm sorry.
I'm sorry.
Speaker 2
OK, ask yourself now as now some of you let's let's let me honest question.
You want you are waiting 5.17 latest cars you want to buy designer, you want to buy the latest clothes, the latest MacBook.
But ask yourself this question, is there anybody on the face of the planet it that is waiting eagerly waiting for something that you are creating?
I see.
I can't wait for this guy to launch this.
I can't wait for this guy to produce this.
Or there's something you are creating that people are so fancy that I can't wait for the day I'm going to purchase or have a taste of what you are producing.
You are not you are not adding any value to the world.
Now you are better off no existing even the plan.
The universe doesn't know you.
My apologies, my apologies, my apologies, my apologies, my apologies.
Sorry, sorry, I'm wrapping up already.
So moment if you want to do momentum.
You see, me is not grammar is work is not grammar is not grammar is not grammar.
You see Vicki James as she's doing kitchen content, she's doing couples content, she's doing fashion content, she's doing church content, she's holding Zion worship.
She's you.
You're saying all these people is is great in your capacity to at least do something.
Let us know that.
And guess what this is people are watching.
I'm telling you, one of my one of my mentis came around recently.
He did not know that.
I've been watching him since.
Does this one, he failed.
He tries again.
Does this one, he failed to try.
I just like his appetite.
It's strange to say I die here.
People are watching.
They are saying that you are not really.
You're not really after anything.
You are not pursuing nothing pursuing you.
You are just there, like a snake on a mountain, 'cause I know.
In fact, no nothing as you're selling for the company.
What's your desire that this company should feel that I'm selling for them.
One of the when I joined, before I joined, before I joined the last company I worked with, I had read about Jack Welch joined as a casual staff join the company, the casual staff boy since day one.
He said I'm going to be Thomas Citizens right hand man.
So when I joined the company, I told myself I'm going to be this man's right hand man.
In six months it happened.
An entire subsidiary put it in my hand is work sometimes 12:00 PM.
I'm still in the office with suit and time.
You want to build momentum real estate sales.
What's the momentum you're putting in putting yourself out?
Some of you take a bet on if you truly believe this lesson is the thing, you want to take a bet on it.
Can you borrow money to run at that?
Can you borrow money to buy tripod at least put something on the line that if you don't pay back, it is shame they will embarrass you and see whether it will not see whether you will not push yourself to do it.
The momentum is in the work you're avoiding.
The momentum is in the becoming of someone that is worthy of being associated with that you're running from.
Once you once you take your strong momentum over me, it is momentum of the deposit of work they are putting out.
It's a that is where we can now see as a matter of time.
Speaker 1
This is why I wrap up with you guys.
Thank everyone.
So let me see is there any questions so I can take questions before I leave.
Like I said, every client is a human being.
Speaker 2
So you don't even know whether the client doesn't have the money and that's why the ghost.
So you are dead thinking maybe something you did wrong.
Meanwhile this person doesn't have money.
That's what a scenario scenario two could be.
The person has gotten property in another place, right?
Speaker 1
So what I would advise is that just keep, just keep in touch.
Just keep in touch.
I've had someone ghosted me that later came back to that, right?
So just keep in touch.
It doesn't have to be everyday, just keep in touch.
Just so take the person off your off your warm lead.
Take the person back to your code lead.
I believe you know what's cold, warm and hot ladies, right?
So take the person to your code lead and just start keeping in touch with the person again afresh, right?
Like he's a new lead, right, and if this person is serious, person is going to also come back.
And one thing I also make person come back is the fact that is actually the song that you have like maybe close contact to like as your contact can see your status right or it's following you online because also see the amazing.
Speaker 2
Things you are doing and sooner or later they'll be much more interested in what you do and they would not even be one thing I say is that you know you are get you are doing marketing right.
When you get to a point where your client or your customers or your prospects, they already fantasizing about doing business with you even before they ever engage you the same way right now if money enters, if $1 million enters, you are now you know some of the designers you're already fantasizing about buying, you know the cars you would drive the same way a process you, you, we are doing your marketing right?
A process you already fantasizing a bone down to do business with this person, right.
So just keep in touch with the person and just keep on doing what you're what you're doing and you'll be fine.
It is.
It is possible.
Why?
Because people do it.
But what is not possible?
Also what what would not happen is that there will be a a caveat.
There will be a limit to the kind of result you can get because you can't expect to get the same result someone that is doing.
Speaker 1
It full time, right, I don't believe you can be great at two things.
You can kick start to build settings so that if you want to transition from what you're doing to it fully right.
I advocate for transitioning, not stopping one to study other right So you can kick start by being on the side but is the way you're putting energy.
Speaker 2
Into something that the result already draws you from whatever you're doing into this one.
Speaker 1
So I don't believe that you can do so well doing it as a siders, but I believe that you can start from there and then grow into doing it full time because you can't be great at two things because what is what is required to be great at anything is too much is way too much.
So it's requires it's quasi 100 to keep it simple.
It requires 100% right.
But you can start having something that you currently see.
For example, you have a job you're starting unless it I want to, I want to say go and quit your job.
I want to start no except you have savings.
Speaker 2
That can sustain you right then I can say that, but if you don't have savings start on the side, but as we are putting energy here that the results in fact.
Speaker 1
Once, once it pays you more than your salary.
What are you doing there?
Actually, if you know that you really, you really don't want to be there, you really want to be here and you can.
Speaker 2
Move and by the way, let me give you this.
Let me give you this cheat code.
Speaker 1
You have a job, right?
Speaker 2
You can easily just start creating content around money and around your career.
Speaker 1
And then from there you become an influencer that can sign in festive for the properties you sell.
And before I know it, you just be selling properties single and influencer that's creating content to be selling properties.
So what?
What do you now be?
Your full time job is now the content creation.
It doesn't even have to be real estate because once you build influence, you can sell real estate.
So pick it up the side.
I've given you two options now pick it up the side and you can work with it.
Go and start consuming.
Go and start consuming people that are doing crazier stuffs.
Speaker 2
One of the things that made me expanded my appetite.
For example, there's a movie called The Founder.
I'm not exaggerating when I tell you I've watched it A-Z for over 20 times.
I'm not exaggerating.
There's a book called Winning Minds by Ross J.
It's a short, short biography.
Speaker 1
Of successful people, I think 156.
Speaker 2
People, I read it every day for almost one year.
There's a way when, what as you are consuming it, something is just you are just you just.
Speaker 1
Look at your life every day.
You're like, I'm useless.
I'm useless.
Speaker 2
And then you just want to do more.
For example, there's a there's a bet.
I used to bet and I still bet itself.
I tell people, I said, go on YouTube, pick any video of Warren Buffett.
I will tell you what if I can't tell you what he says in that video.
Speaker 1
I'll give you 100,000.
Speaker 2
Here is there someone like that that you are consuming like that?
There's no way your appetite should be increased.
Your you would have increased why you want to do crazy stuffs.
So that's the that's the only act Go and start consuming crazy stuff.
You listen too much to small small things.
That's why you're also thinking small.
The more you start listening and watching and thinking around big big.
Speaker 1
Stuffs you start pursuing the same.
Podcast Summary
Key Points:
Growth in sales is as fast as you want it to be; patience is optional and can be abandoned for rapid progress.
Personal development and a strong sense of self (audacity) are foundational to sales success.
Understanding your target audience’s emotions, fears, and desires is more important than focusing solely on commissions or product features.
Becoming an influencer or thought leader—building know, like, and trust—is key to scaling sales, especially in real estate.
Sales principles are universal; real estate success requires studying your audience and speaking their language authentically.
Summary:
The speaker emphasizes that sales momentum, particularly in real estate, hinges on a mindset shift: growth is as fast as you want it to be, and being tired of patience is a prerequisite for breakthrough. They argue that sales fundamentals are universal—real estate is no exception—and the core skill is audacity, born from a deep sense of self. Success comes from understanding your audience emotionally, not just logically.
The speaker uses personal anecdotes, such as a lead who ignored them for years but later sought them out after their growth, and a certification they couldn’t afford that later led to an invitation to coach. They stress that salespeople must become influencers, building know, like, and trust by speaking their audience’s language and sharing authentic stories. Examples include a TikToker who gathers crowds by connecting culturally and a salesperson who uses reverse psychology.
The key is to study your target market, represent a clear value, and focus on personal development—consuming content that aligns with the image you want to project. Ultimately, selling is about emotional connection, not just transactions.
FAQs
Begin by honestly asking if you're tired of being patient—your growth pace depends on your mindset, not a fixed timeline. Focus on personal development to change how others perceive you, which naturally attracts opportunities.
Consume content and skills aligned with the image you want to project, like investment books for a land banking expert. Authenticity is key—what you represent must reflect your real life, not a character.
Observe their lifestyle, language, and common desires—like the TikTok influencer who speaks a specific demographic's slang. Use examples from movies or real life to understand their emotional triggers, such as fear of falling behind.
Audacity is confidently knowing your value and the customer's needs, like Kevin Hart's character who saw himself as a kitchen-items savior. Practice by deeply understanding your product's emotional benefits and speaking directly to the buyer's core feelings.
Post relatable, entertaining content—like gossip or humor—to attract followers first, as seen with Minatrix City and Perry Pays. People buy from those they know, like, and trust, so focus on building personal connections before promoting anything.
Being fixated on commissions or targets instead of the customer's emotional needs is a major error. Also, failing to study your audience's language or pretending to be a character rather than being authentic can block growth.
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