Build Your Personal Brand Before AI Makes You Irrelevant (3-Year Window) | Briar Cochran E471

You know, this is something, the question that I get asked a lot is like, Hey, like what kind of content should I be putting out on this industry? I'm in this industry or that industry. How do I come up with quite kind of content I should be coming up with? And I always say like me and like, you know, you get to identify your, your, your brand pillars. And so how should one approach identifying their four brand pillars? Yeah, well, I'm going to first pull up a, a post from Caleb Ralston. If you guys don't know who Caleb Ralston is, who do we hear? No, some Caleb Ralston is anyway. Alex Hermosi and Gary Vaynerchuk's old creative director. He is one of the best. He is that he's like the king of, of me, I guess you could say of my niche. And he has a, he has these four questions that I'm going to copy and paste into the chat request. And this is like a really good like reverse engineering. It's very high level. It's very philosophical. Okay. It's not like super technical stuff, but it's going to set the groundwork of where we want to go for building brand pillars. So the questions is, is what do I want to have? Like literally like in my life, like over the next 10 years, I'm going to post content for 10 years. What do I want my life to look like? Because Rich, me and you can say here and be like, man, I have this vision of, you know, relaxing and being on the yacht and being able to work less. Okay, well, the one of your brand pillars should not be extreme hard work, kind of like this grind set mentality, right? Because then you're going to lose your fandom that you built whenever you start showing that you're not actually who you said you were the whole time. So start with your end result in mind. Yeah, exactly. Like what is the life that you want to engineer? Because guys content and a guy in my program. And he just, he's been posting content for six weeks, six weeks. And he is growing extremely fast and his whole life is changed. He has famous actors following him. He was able to quit his job, all these different things. And he's like, he just sent me a message like, dude, I never thought that any of this stuff was possible. This is insane. It's changing my life. Like content will change your life. It's just you have to make sure that it changes your life in the right way. What you don't want is to change it in a way that handcuffs you. Golden handcuffs, you get 200,000 followers. And it's the wrong 100,000 followers. Right. So I, that's kind of the first stepping point. I won't go too further, too much further if we want to kind of pause there. But I also don't spend a ton of time on these four questions because I know they're kind of philosophical. But yeah, you have to start with the end of mind. Yeah. And real quick, you know, with this, this little pause and this break here, I'm curious. You, you always say, Hey, like the window to build your personal brand is the next three years and you relate the personal brand today as the same thing as our grandparents buying real estate. That was beachfront in the 30s and 40s when you could buy beachfront real estate in Southern California for $30,000. And now those homes are worth $15 million in not a tainel for not attainable for the everyday person. And so why do you, why do you say that the personal brand is really just these next three years and, and, and closing? Yeah. Well, this comes from a guy named RPN. If you guys want to go follow him, he is really pioneered this concept. It's literally that's his Instagram handle, RPN. He, he, he talks about this thing called the infinite content era where AI is so good that it can make content on its own. And guys, I am telling you, like I said three years a while ago, I think it might be faster. I have a cloud bot and this cloud bot for me is making videos every three hours and posting them on trial rules. And while I, I don't even touch it, I built a system every three hours is posting completely net new content. I haven't done this yet. It could theoretically clone my voice, clone my face and I could have it do research and do endless ideation with my face every three hours. And I would just post 10 times today. I'm not doing that. I'm like, I don't want to water down my brand like that. But that is where we are going. There's this, this person, this, maybe I should say thing. I think her name is Olivia brand. It sounds so weird, even like calling her that's not right. There's, there's this, um, this AI influencer. Okay. And she has a, she has 114,000 followers and she averages a million views of video. And it, I think her name is Olivia brand. I can't find her for some reason. But she's not real. And she looks super real. You go to the comments, but she's posting close to like 20 times a day because you don't actually have to record the content. You just at the engine. And so because there's going to be a flood of content, AI is going to be able to post a hundred, maybe one of the 1000 pieces of STR content every minute. That is going to flood the space and the supply and demand is going to get really, really, really broken. There it is. Yeah. Bandit. Olivia brand it. Brand it. There it is. This is a fake girl. Everyone go look at her reals. She's absolutely ripping three million views, a quarter million views, 1.2 million views, going nuts and she's just a just a just an AI person. This is an AI clone right here. Absolutely insane. And so again, back to the supply and demand, whatever those are world where someone can just press a button, voice note into an app and it can post a thousand times every single minute, then the quality basically there's going to be this quality gap and it's going to be absolutely massive. You're going to you're going to get pushed to the top if you make great content, but you are going to get absolutely crushed if you make bi content because there's going to be this massive wall of AI content. It's going to be literally millions and millions and millions of views content. So because of that, the good personal brands that can rise above the AI, either get an early or that even after if you're still great at content, you will move up. They're going to be 10 times more valuable. 10 times more valuable. A 10,000 follower account that is real is going to be worth the equivalent of a 500,000 follower account because there's going to be so much crap online. Yeah, one time. And I also believe like long form conversations like the one that we're having right now and podcasts episodes, these conversations that are an hour long, two hours long, YouTube videos, the long form content, I really believe because AI becoming more and more prevalent, we don't know what's real, what's not. These long form conversations are going to be a way that creators can really separate themselves from the noise and all the AI stuff is by showing that you are real, that you are genuine. You are authentic. I think it's much harder to fake an hour and a half long podcast conversation. Yeah, 100% and in person events and in person events. Yeah, I want to show I'm going to share this this Olivia girls page just for the, the, yeah, pull it up dude. Do it screen. Yeah. She kind of looks like a, like an only fans model. Exactly. That's exactly how they were just, you can you see this fine? Yeah. You like look at her videos, like just watch this real quick. The right one will find you in peace and lead you to even the wrong one will find you in peace and leave you in pieces. The wrong person shows up when you're stable, happy, grounded and somehow you end up anxious, overthinking, questioning yourself. Do you guys see these comments? Nobody knows that she's fake. They're all these comments are just legit. Let's see how often she's posting. She was posting eight to one. Okay. She's not the only as frequency as frequently. But yeah, dude, it just has like a normal, it's like kind of weird. It kind of like is weird to like be. It's probably some weird like, you know, 45 year old dude in his basement. They can be his pictures, but you know, whatever his mom's basement. Anyways, that's a, that's just some crazy stuff. But yeah, long form, back to what you said, long form. It's it's Mante Tio's a new girlfriend. Exactly. Exactly. The long form and in person events, like he said. So like next week, whenever you guys have that that workshop, like you're never going to like go meet this person. That's like the difference maker. Crazy dude. So anyways, back to the brand pillars, you know, identifying what those look like. So you said number one, start with your end result in mind. Okay. And then, and then what are some other ways to identify these four brand pillars? Because one should obviously be our niche, right? Yeah, yeah, 100% 100%. If we can fast forward these questions, you know, it says, what would I have to be known for? That's just kind of reverse engineer and getting to the root of it. What would I have to do? Now we're talking about inputs, the type of content you got to make. What I have to learn now, it's like, okay, if I want to be known as the STR person, don't need to go learn more about STR. That type of stuff. Like, yes, I think you're four brand pillars. If you're going to make content about four things, you need to have your niche. But here is the problem that I think a lot of people make is they keep it to vague. Okay. And this is where like a counter position comes in. One of your brand pillars should be a more deeper dive into your niche. Right? So I say, I use riches are prime example of this. He could have just been like, oh, yeah, real estate is my one of my brand pillars. But he actually also goes deeper into Boate Co. Tells. And that's really powerful. And so I'm even hearing like some of you guys talk about, you know, your pillars in like, what is great, but I want us to be careful of is the classic like, I hear this all the time, faith, family, fitness, finances. Those are four not very good brand pillars because they're not, they're not specific enough. But I'm not trying to like downgrade or like talk poorly on that. They just need to be more specific, right? And so that's my challenge to you guys. But the first one should for sure be your niche. This should be the North Star, but you should also have a layer that's a lot more specific underneath it. That is your counter position. Okay, okay. So give us an example of four really good brand pillars. - Yeah, I think so. - Like instead of faith fitness, family finance, what would be an example that's under those that would be much better? - Yeah, let's do like a hybrid. Okay, so let's pull, let's say our niche is Boris Nemanda's assisted living. Assistant living is a phenomenal niche, 'cause they could have kept it way more big, but they're still into a great niche, right? And the uniqueness and specificity of it. - Yeah. - I think that makes sense. Then let's pull, let's pull, you know, Josh, how many kids do you guys have again? Josh, well, you guys gotta, you guys have like four kids, right? - Yeah, they got like six, six teams. - Yeah. Are they all girls? - Three boys, one girl. - Three girls, okay, so he's not there all girls, but like that's like a big family. That's like different than just like family. It's like large family or like girl dad, if you're a girl dad, like lean on some of that stuff, like a little bit more specific into a pillar. And then if people wanna go mindset, I'm all four mindset, but what is unique in your mindset? Right, like what is there anything unique in your belief system about how you think mindset is important? Like don't go compete with Tony Robbins and just be like, oh, we're just gonna, I'm just gonna talk about mindset all the time. Maybe for example, Blake Rocha, he's been on the pod, he just dropped a YouTube video specifically about how he wakes, he has waked up, but he's woken up at 4 a.m. for like 1,628 days in a row. That's a brand pillar. The mindset there is like the 4 a.m. club. Like that's a brand pillar in my opinion. That's like way better than just mindset. Okay. Like if we were making this fake person, this person would be the assisted living, 4 a.m. club, girl dad, and then maybe they have, they have a specific religion that they hold to or they have a specific hobby that they really like. Maybe they love golf. So they talk about golf or something. That is way more of a all-encompassing in my opinion for brand pillars. But it's also your adventure, it's your journey. I'm not gonna, it's up to you as well. Yeah, yeah. Okay, that's really good. Anything to add there with the brand pillars before we move on? - I'd be curious what you think on that. 'Cause I know like what's tough about this is at some point, you transcend and you become big enough where you can actually start competing with the big dogs and you can talk about more big things. Since for Rich to be able to go talk about more in general mindset, he doesn't have to only be 4 a.m. club because he already has established personal brand. And so Rich, I feel like you might even have some insight on what you can talk about whenever you already have the 400,000 followers or whatever. - Yeah, I'll say that when I was starting out in building my brand and by the way, I started off with 4,000 followers when I started posting is May of 2022. And I actually went backwards. I lost followers for the first two months because friends, family members, coworkers, people that knew you from this different season of your life, they don't wanna hear the real estate investing or they don't wanna hear the assisted living or the fitness content or whatever it is that you're talking about in your niche. And so I think it's, I lost. I mean, I definitely lost followers for the first two months. And I think that the early stage of repositioning and building the brand is the hardest when you're first starting out. Now, when I started, I would say my first, I don't know, maybe my first 50, 60,000 followers, I was primarily just talking about real estate investing to be honest with you. I was even thinking about brand pillars. I was really just focused on talking about real estate investing. And then as I grew, I started to go a little bit more wide. And if you look at my podcast, this is my second podcast. My first one was the multi-family takeoff and did about 150 episodes with that one before I split up with my old partners. And I said, "Hey, you guys keep the podcast. I'm gonna start my own." And I took everything I liked and didn't like about that one. I made it into this. But even with that first podcast, it was all real estate investing, multi-family investing, apartment investing. And I didn't really start going wide until a couple hundred podcasts episodes in. And I hit at least 100,000 followers on Instagram. Now, that was them by design. It sounds like cool and theory, but that's just kind of how I did it early on. And then I started to go wide as I started to expand my knowledge and bring on different guests of different walks of life through the podcast. And then that's what kind of like propelled me to go a little bit wider. - That is exactly what most creator journeys look like. It's not necessarily prescriptive. In fact, last week I analyzed Alamos Ramonesi's first 1,000 videos. This was between 2019, 2018 to 2022. And this is the ratio of videos. It's first 50 in 2018, 86% of them were strictly fitness and gym businesses, gym business content. Okay, how to reduce churn on a gym membership, how to do cold calling to a person who just canceled their membership, all very technical stuff. Videos 100 to 100, we're still 50, 60, 70%. Gym and fitness specific post 201. He expanded into general business and motivation. Post 201 exactly. And post 201 was his book launch, $100 million offers. And then after that, he increases volume, he 3x his volume, started posting three times as much. And this was four years later. This was between 2018 to 2022. And so I think a lot of us really can look up to these people like the Hermos, these like the rich summers that are already 1,000, 2,000, 3,000, 4,000 posts into it. Oh, I got to talk about what they're talking about. Well, for some of those people, they've earned the right to talk about motivational content, general business content, some of that stuff. Right. Even if you guys are more established and more credible than rich, it actually doesn't necessarily matter online. You have to like re-earn it in a way. That's like the hard part is like it doesn't actually matter if you're a billionaire, even more billionaire and you can maybe throw that on screen and get some views. But yeah. - What are your thoughts on like early on, if you're growing a following from the beginning? And you know, let's just say you're 5,000 followers and this first viral video is actually something that's on a random topic that doesn't even pertain to your brand pillars. And maybe it's about traveling to Fiji, right? Is that, is that, then you also get 10,000 new followers that are into traveling to Fiji. Do you think that almost sets you back big time? - Yeah, I think so. I think so. If there's not a through line to like what you want to make content about forever, then it sets you back. I have two examples to this. Well, probably three actually. I think Mikey Taylor, great example of this. You know, he built hundreds of thousands of followers in the skateboarding niche. Took him, I think you said years to get re-correct his algorithm. - Four years of just grinding. Crazy. Here's example number two. My very first client ever, it was probably over a year ago. He was teaching people sales. If you guys know TJR, who's a phenomenon right now on social media, he's his sales leader. - Hey guys, real quick, if you are getting value from the show, it would mean the world to me if you take two seconds and drop a five star review on Apple Podcasts or Spotify. That one small, simple action is the only way this podcast grows. And more importantly, it might help another entrepreneur or real estate investor find exactly what they need. I read them, I appreciate them, all right, now back to the show. - He was making sales content, growing his platform. He taught people, made a random video on how to make the perfect media-merrers steak. Okay, it got 1.7 million views. Every single video after that, people in the comments like, we don't care about sales, where's the media-merrers steak? Where's the media-merrers steak? And to restart his account, because this is the concept here, this is the psychology here. Those people follow you and then the videos get sent to your followers. Okay, and then if your followers do not engage with it because they came from media-merrers steaks and you're teaching them how to close a phone call, they won't watch it. And then it signals to the algorithm, this is a bad video. And it doesn't get pushed beyond the followers. So I think it's dangerous. I had a video going super viral, I had a mentor of mine, passed away at a really young age, probably in like October. And it was becoming my most viral video of all time I deleted it, 'cause I was on its way up, 'cause I didn't want people to be following me for the wrong reasons, not content. It was one of my only videos not about content or business that was going viral. So I think it's just, it's tough, but I also think we get addicted to the dopamine sometimes and it feels so good. And I'm very empathetic to that. I get it. I've been there. And so, but it is just a balance. Like which game do you want to play? Do you want to play for the likes and the views and do you want to play for the revenue and the actual personal brand? - Hmm, that's really good. That's really good. What's your thoughts on like going, like should you, obviously Nero is better in the beginning, but like obviously like your, your tam is very important, right? And creating content that is gonna be relatable to a larger percentage of people. For example, like with me, we talk boutique hotel investing is my niche, but if I did a video on how to raise private capital for a boutique hotel, less than one percent of my audience would even find that video relatable. And so, I know for me, I can't just, talk about boutico tells us a was all I'll never grow. And so what are your thoughts on like when it when you are starting out like that how do you approach the tam versus like going to wide and risking what we just talked about? Yeah, it is a balance. And like honestly like the new ones here is you can take everything that we just said and you can over correct and never do any like higher tam content. That's not what I want to communicate. I feel like I have to hammer the niche point more because people have a disposition already to go higher tam. But the reality is I still want and I still coach people to do a smaller amount but I still you need to go higher tam. Tam by the way means total addressable market. It basically means like how many people in the whole world are interested in this even if they don't watch it like or or never reaches them then we at least reach did we at least make something for a market that's big enough. Okay so my thoughts on this are as long as it's on the through line so there's principles here principle number one as long as it's on the through line. So like here's the through line of boaty co-tales boaty co-tales real estate actually probably rentals and then real estate and then investing and then general wealth. As long as like you stay on that line I'm more okay with it. What I don't want is like you to just be like boaty co-tales real estate general wealth and then mediaverstakes you know like that's where you start to attract it's like fishing right if you throw if I'm trying to catch a tuna all right bear with me I've never deep deep sea fish I know if you catch tuna's in nets yeah yeah deep sea okay if I throw on a net and I'm going to catch a bunch of fish I'm at least hoping that like one of them is a tuna right is that work yeah yeah right right so it's like but what I don't want to do is be like oh I'm hoping I catch a um a catfish and then I throw it out in the ocean there's no catfish in the ocean that's like a complete miss that's the mediaverstake is I'm throwing my net in a place that what I'm actually looking for is not even there so that's my belief system on that I do think though and this is where I'm gonna go back and recap yeah I do think you have a competitive advantage early probably from zero to 10,000 followers staying more niche and I I use this example a lot what did Amazon start with does anybody know what was the very first Amazon boy so what do you got for somebody somebody just say I don't care books books okay perfect right it was bucks what did PayPal start with Elon Musk what what market what market did so you want Elon Musk that's true what market would it only PayPal start on eBay eBay boom you do PayPal only went to eBay you couldn't use PayPal anywhere else that was their their market it was so tiny in fact Peter Tiel will keep the political beliefs I'm Peter Tiel out of it but he says uh most founders would benefit by picking a market so small that everyone else overlooked it and forgot about it and I believe the same is true for most creators right I saw the guy today that has a hundred thousand followers doing only a dance called the the percolator it's every single video is just how to do the percolator bet I don't even know what the percolator is it's some dance where you like punch up and down this all a guy with 26,000 followers it's only no I'm not gonna do it strictly give us a little a little example though of the percolator I think it was like it's like a collection he kind of goes like something like that stop it you have to make it look stupid I love it all right I saw a guy that has 26,000 followers strictly on how to rehab pickleball injuries that's it every single piece of content is like how to stretch for a pickleball match what to do if you tear your ACL playing pickleball best shoes to make you don't get hurt playing pickleball right so anyways I could rant on that all a day but I do think probably twice a week you should expand the tam and go try to reach more higher level especially in your first 10,000 followers only two to three times a week maybe one one to two times a week expand the tam go general wealth general mindset general high tam yeah absolutely I want to switch gears here just for a sec I want to I want to do a screen share and show our media scorecard just because you know I think you know obviously again anything in business we track numbers and weekly KPIs fitness it's important to track your numbers and so you know same thing here with the media very important to track your numbers weekly and monthly and you know I think that the game of business the game of a lot of stuff in life is really just coming down of the numbers it's like identifying what's working identifying what's not working and it's like how do we how do we double down on the things that are working and how do we do less the things that are not working that's pretty much this right and growth and like every every every niche of life really works that way and so same thing with the media but can you guys all see this crane? okay dope so this is this is our media scorecard and we meet every single Monday we allocate 30 minutes but you know a lot of times these meetings can only take they only take 10 or 15 minutes but you know we'll go down you know this is the weekly scorecard so you can see here we typically at the top it's like total number of views across the different channels total new followers and subs across the different channels number of pieces of content that were split testing and then reviews for the podcast and then we break down like Instagram we break down Facebook TikTok YouTube everything for a number of shares and that new followers all that sort of stuff and then we get into a content calendar and this is something new that we've just implemented regarding this year and we're trying to get this up and running and kind of like caught up but a bright breakdown is this content calendar and what we're looking at here yeah I think like a good rule of thumb is that an organized creator is a dangerous creator because it's helping you not start from zero if every time you want to make a piece of content you're starting from scratch what am I going to make the video about today where's my idea going to come from who's going to edit it when is it going to get posted the the bar to entry kind of gets overwhelming right and so having a reverse engineered calendar based off of your specific goals so like you know your posts and your your static images are going to be way different than rich is but it gives you an opportunity to start not from zero but on at least on one and get to get some get some momentum going where you can come to the camera come to the the desk whatever it is and feel ready to go and then we build systems on the back of this like that's what we're building right now and I think that's what a lot of people fail to do is like hey how do we build some really strong systems to help us get this this reverse engineered calendar done right I think it's extremely extremely important so like let's say for example um you uh do podcast clips okay well do you have a an on screen text prompt that your editor can toss into quad and go get an on screen text so that you don't have to always on screen text prompt it and you don't always have to be there like it remove yourself from the bottleneck like that's what we're trying to do right now too is like what are the bottlenecks on this journey how do we remove it so that's kind of we were looking at here a little bit of this might be very personalized to rich but the general concept is reverse engineering into work from goals and from a strategy down and building systems so you're not starting from zero yeah um and then if you guys have a podcast so then we have podcast tabs so here we'll put in you know the episodes the guests the titles the thumbnail on YouTube and then there's different you know promos what are the call to actions etc um and then you might have the issues we'll go over issues and that's like anything that we might have an issue with the editors etc and then any sort of to do is but you know I just want to share that real quick because I think um you know for you guys you know put in that content and it doesn't need to look as elaborate as that but I think just tracking the numbers everything from views new follows um the shares from the different channels and stuff like that and having a kpi for like hey how many times what's the frequency of like how often do you guys want to post across the different channels this is good because it's a it's a form of accountability and it's a great way for you to see what's working and what's not working so hey our views are way up this past seven days like what what are we doing in the last seven days that we can replicate and do more of um or maybe our views are way down the last seven days it's like okay like let's let's stop doing uh what we're what we've been doing and let's go back to what was working previously and so um it's gonna highlight that um for you guys so uh bryer um now obviously we we talk about you know formats being very very important and uh you know counter positioning you know being very important uh what what is a couple other things you think that that um you know those of us on this call today can can can really implement into our personal branding that uh is relatively quick and easy that can give us a nice lift yeah i think mixing up a format is the easiest low lift thing you can do today to start standing out now what is a format a format is just a a like the the um the visual style that a video uh comes across the screen so let me just show a quick little example of some formats here uh just so like we're using the right language um but share Okay, so just like really simple like this is just a presentation. Okay, that's like what that format means This is a top-down piece of paper This is a Break call like a call format with a vibe board where he writes some stuff down You know Courtney Johnson and pod coming out today Whether you realize it's right like this is Courtney doing the green screen with a notes app like this is what a format is like I don't want us to get caught up. It's just a visual Showing of a concept rather than just you sitting at a desk with fancy edits that zoom in zoom out text that pop up You got in the VFX going all over the place sometimes. It's just a simple as just Adding a green screen and I think a green screen guys like if I if I had to say like what is the easiest lift of all time It's this video that Courtney did it is a notes app that she prepped and Has the on-screen text This is not fancy you can do this in the TikTok app. It is one button It is one button whether you realize it or not your boss has you placed in one of three buckets Either in the does just enough bucket solid contributor or you're an all star as we're coming to the end of the year Your boss is gonna be thinking about raises. They're gonna be thinking about promotion. It's that simple This is the easiest thing. There's zero editing that goes to it. It is equally as easy, but this is way more natural two short form and Instagram and tip talk then You sitting like I'm trying to think of someone who Actually, I don't want to necessarily show a bad example and talk poorly about a creator But there there are a lot of like Creators I would just sit at the desk talking head really hard scripted and a lot of flashy edits that is for sure out That is for sure out. Mm-hmm. This is the more natural native tone in the language of content something that simple so that's like my 80 20 rule lift like if you wanted to immediately double triple your views in the next 24 hours It is just take the video that you're exactly going to make Get a notes app and just green screen over it. I truly think and then the principle there is it's a low lift, but unique format Yeah, that's really good. So Let's just say that you know, we all have an iPhone right we wanted just you know, maybe I want to after our call tonight I want to I want to take the iPhone out and I want to go shoot something right to my my camera talking head Just grab my iPhone and shoot a quick little video that that has a Possibility to really perform What would be the way the best way to come up with some ideas that could really perform? Maybe it's current events. Maybe it's within our niche today I know you have some really good tricks on how to come up with the best ideas. Oh, yeah Drop some game on on the best way for for any of us on this call today to come up with really good ideas that could perform Yeah, here's the here's the absolute easiest. I'll give you a live demonstration Okay, we're gonna need we're gonna need two Software's software number one is called Reddit software number two is any AI there is someone someone give me a Ryan Ryan your Line man is Ryan's on the call. Yeah, yeah, yeah, we're gonna do is we're gonna look up lineman By the way for those of you that don't know Ryan Lucas I don't yeah the only person I know that's built a podcast and successfully sold and had an exit with the podcast and so That's Ryan Lucas built in Bigs figure what yeah Still pay me to host the show That is bad ass dude you got a hell of a podcast voice other way, man. Thank you. Yeah, yeah Big car guy - yeah, we want to see more we want to see more car content, bro All right, all right the exotic car stuff gets a lot of views. I know All right, so let's let's use that. Let's use Ryan's Neesh for example all I did is I went to our slash lineman Okay, this is like find a couple subreddits in your niche. I sorted by top this year Top in this year and we're just gonna find one that has like a decent amount of comments Okay, right here Holy cow whoa, that was sorry Let's just let's just stop this will do this will do we are going to I don't want to watch that again actually This is what we do all Ryan could do a green screen with that He could he could that and it would go viral it would go insane. They insanely viral and here's what here's what we could do That's a great example green screen over this react over it, but all we're gonna do Is what's going on here? Ryan would you be open to doing this tonight just to test it? Sure or tomorrow. Yeah There we go. There we go For some reason this is a spas on me a little bit But what you want to do then is you open up all of the replies and All we're gonna do is just copy and paste this whole entire chat We're gonna open up some more comments Keep scrolling down and what this is gonna do. It's gonna tell us What people are having a conversation about and what drives a good video conversation Conversation it's one of the tools so we're gonna copy that in there. We're gonna go to cloud or you guys see in the transition that you're not We're gonna go to cloud and we're gonna say here are a bunch of comments from a video where a guy was a lineman was working on a traffic lights and a truck Hit his what was he in isn't bucket truck a bucket? Hey, he's bucket. I was gonna guess bucket. So that's actually Now we're gonna ask it two simple questions What are the two sides that these people in the comments are taking? Because that's gonna force us to understand what people are gonna be arguing about in the comments They're probably gonna either gonna take the lineman side. I find a gas take the lineman side take the trucker side Like I just do we shouldn't do and then we're gonna say what is the sentiment of each side I just gonna give us a little more intel that we just copy and paste this all in there I'll just see we probably find a guess This is a viral video maybe not like like 10x like whatever rines average short form is Right there it is the workers fault the truck driver shares the blame so like if Not right as you look at that. Do you have an initial gut reaction of which side you belong on? Yeah, the line shouldn't have been there That's like 100% his fault perfect It sounds like 70% of people definitely agree with you those probably the people who understand the actual industry and stuff like that If you could position it as not like if you could hide your take for like 30 seconds into the video and Create some tension for the first 30 seconds like listen. I see two people who's to blame here, you know person number one Here's the pros and cons personal with two here's the pros and cons blah blah blah blah blah like you raise the tension Here's the circumstances like reality is this guy's okay, but could have been way worse Here's my stance. This is 100% to lineman's fault. Here's why you have people rushing to the comments. It would go absolutely that's That is the easiest way to start from not zero start from one Habitatio that is automatically gonna go well that's a cherry on top because it came with a video and we can apply the green screen to it I think that would just go absolutely does so That's just one without getting overwhelming and doing my whole elaborate thing. This is the easiest one to do drop that prompt in the chat. Yep Breyer could you also take this You know All these comments right so we know people are arguing about who's fault it is and who's the blame? Could you come up? Could you also just like do a I mean this video was what seven seconds ish? Could you also just run a seven second video and even have just a sticker that's like hey like who's the blame? Was it the worker or the truck driver and then you just do like a quick seven or eight second take on it? Yeah, I'm totally fine with that. I think you just want to make sure that you If you Talk more than the reaction video Because people you don't want to become a reaction page because that's not a personal brand Yeah, yeah, you want a personal brand that establishes authority gives opinions creates fandom followers, etc So as long as like you're still the hero of the video whenever I say that like you're the one that's still like Talking more than than the reaction. I see a lot of people. It's just like They just it's just showing themselves a washing the video and then they just look at the camera go Right, okay, that did nothing for your personal brand. I know nothing about you So I'm only hick of it. I'm totally fine with you playing it for seven seconds and then giving your take I'm cool with that But it won't lead to as many followers maybe yeah as long as you Give a give a really strong stance in a belief system about it. That's all I care about Now if you were to the deck have worked. Let's just say that you did the 30 second or 40 second take on this It could what do you thoughts on having a sticker like that that just like floats at the top? That's kind of like a click baby. Yeah. Oh for sure be like like whose fault is it like let me know in the comments That's a great idea. Yeah, I think just anytime you can open a loop with a sticker like that the on screen text Great idea great idea What I would not say is this is the this is the lineman's fault That would be a bad sticker because that closes the loop Like the curiosity loop and people's mind before the videos even started Right, so that's just my one Piece of advice whenever it comes to a sticker like that. Yeah, that's really good So again, so reddit type in any niche that you're in or wanting to like do a video on and then And then take all the comments on a video that has already gone viral Pop it in the cloud or chat GPT and say hey, what's the sentiment here? What are what are the most of the comments arguing about? Yeah, exactly the Make sure you force it to choose two sides Like chat GPT or hot will will parse the comments into two sides and then you just know Basically what the conversation is going to be about the comments and you can kind of craft your narrative around knowing that That's really good. That's really good