Build A 7-Figure Trade School Business with Hector Resendez
42m 56s
Transcription
8134 Words, 43517 Characters
You don't have to have a college degree.
You just have to know what to say
and how to get it from these people that are hiring.
If you've lost your job and you're an unemployment,
you could go to your local workforce office.
And these offices is where you get resources
like food stamps.
And at that office, there's a grant out there
that'll pay your tuition to go to a trade school.
They want you to learn on your skill set.
We just took somebody in less than six months
from 15 bucks an hour flipping burgers to 25 bucks an hour.
Guess what?
I don't think they're gonna qualify for food stamps anymore.
If somebody is flipping a burger all day long
and they smell like oil all day long,
the last thing they want to do
is go to night school or weekend school
and be away more from the family.
(upbeat music)
Hey, welcome back to another episode
of the Onerops podcast.
I'm your host Austin Gray.
In this episode, I have Hector Rizindas joining me
from Trade School Secrets.
Now, this episode is going to be super interesting
for those of you who own and operate
local service-based businesses and have trouble attracting talent.
What Hector does is he teaches people
how to start trade schools
with this unique government funding program
where he teaches people how to recruit people
into their certification, create another revenue stream,
and pick from the cream of the crop
of the people who are certified
for the types of technicians that you are looking for.
Not only that, you also get to create
a new revenue stream for your business
and how he's doing this is really, really interesting to me
and you'll learn in this episode
if you stick around and listen to the whole thing
that I'm very interested in how this applies
to attracting talent for our business.
And I think this could be applicable
to many different trades all throughout the US.
So stick around for the whole episode.
Thanks again for listening.
Hey, if you haven't signed up yet for the weekly newsletter,
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See you in the episode.
Why don't you introduce yourself?
I'm just going to throw it on record
and we're going to get to know each other on air
because this is like the most fun stuff to talk about.
I love it, man.
My name is Hector Resendez.
I have a small little startup one
man show called Trade School Secrets.
I live in a suburb outside Dallas, Texas,
a little town called Lucas, Texas.
And basically I helped somebody a while back
start a trade school, learn the operations
and economics about that.
Felon love started my school, took an exit last year.
And now I help other folks all over the country,
either fix their school, scale their enrollments.
And my goal is just to bring awareness to the trades,
even though I'm not a trade guy myself, but still.
That's the goal here.
Fantastic.
All right, so as I'm in the trades,
a lot of our listeners are in the trades
and so I'm fascinated by this.
What is a trade school?
Cool, so trade school and vocational schools
in the past, they've been on the road either
like a truck driving school, a welding school,
an HFAC school.
But the traditional trade schools typically take
about a year to two years.
And what I was able to debunk is
all our schools are online only.
So your traditional HFAC course,
instead of taking 12 months to go take it in person,
the way we bring it to the audience
is you wear a meta quest goggles
and it's a virtual reality course.
And it's bootcamp style and you're done in about 100 hours.
Therefore, it's just a shortcut to your certification.
So for example, like an HFAC, it's EPA 608.
Your OSHA 10 Nate ready.
There's some people doing health care with it,
like your CNA entry level medical courses, dental courses.
There's just a lot of stuff that could be accomplished online.
Not to bring up old news, but if COVID taught us anything,
it showed us that we could still survive working
from home, training from home and everything.
So it's just a shortcut to get credentials.
So you're not going in person round.
A lot of times people don't have it in the cards
to go in person because they work.
And they don't want to go to night school or weekend school.
So online also allows you to cover a bigger audience
versus just your backyard.
And that's the space on it.
And what trade school did you start?
So for legal reasons, I can't say the name,
but I'm sure if people just Google,
they could figure it out pretty quick.
However, we started off as a health care and IT school
because it was COVID and we thought that's what was needed.
What we later found out is really hard
to put people jobs in that field.
Because sometimes, if not all the time,
a lot of our audience has blemishes on their background.
And therefore, you need a really clean background
if you're going to enter the health care space.
So the reason we adapted and pivoted to trades
is that oftentimes, people are more background friendly
with the trades.
It's a tough job, so not everyone's lined up to do it.
And so we position to them.
However, over time, where I come in and the reason why
I love meeting people like you and bringing awareness is,
there's a grant out there that no one talks about
that I feel should be on every billboard.
And the grant's called WIOA stands
for Workforce Innovation Opportunity Act.
And what this grant allows you to do is,
man or woman, if you fall in on hard times,
no matter what state you live in, you're in Colorado, right?
So no matter what state you live in,
if you fall in on hard times, you're on food stamps,
you're on low income, you live in transitional living,
like considered unhoused, like sober living or a shelter.
If you've lost your job and you're on unemployment,
you could go to your local workforce office.
I recently got back from launching a land clearing
business down in Austin.
And this last winter, I launched a snow-struggling business
alongside Bearclaw.
And in both businesses, I've implemented job
or as a way for us to efficiently manage quoting job schedules
and invoicing and even collecting online payment.
Why? Because it's worked so well for us in Bearclaw
and it saved us a ton of time and headache.
So if you are looking for a software
that can help you manage the back end of your business,
look no further than jobber.
You can visit go.getjobber.com/ownerops.
O-W-N-R-O-P-S.
- They want you to learn a new skill set
because the way they think about it is,
if you learn a new skill set, guess what?
Now you're off government assistance
and you're paying taxes
and you're not flipping burgers anymore
and you're learning the new trade and it's a rare
that you meet somebody that gets into the trades
and gets out.
So it's just, that's the awareness I want to bring
and it exists everywhere.
Just people don't know about it.
- Can you tell us more about that grant?
- Sure, like I said, it's since WIOA,
you could Google WIOA near me
and it'll take you down that rabbit hole
where you'll see that it exists everywhere.
There's no matter who the administration is,
that grant's been around since 1994,
just no one knows about it.
Just like food stamps has been around,
this grant's been around, employers like you,
you could register with the local workforce
and if you wanted to find talent,
if you hired people that took this grant,
here's a secret sauce for you guys in your audience,
they'll pay 50% of your wages up to 60 to 90 days
because you're hiring those kind of graduates
with a win-win, you get to test drive somebody
for 30 to 60 days at half the wages
and then they get some experience on the resume
so they get their hands on experience.
So I think it's cool that people should really look into it
and my new ICP for this year has changed quite a bit.
So where for the last year,
I've been focusing helping people fix schools
and by scaling their enrollments,
whether it's cell scripts
or out of the box marketing strategies.
My new ICP now is helping midsize
to large size operators create their own school
which fixes their biggest pain point
and that's finding scale talent.
For example, I onboarded a customer last night,
that's why I'm here in Austin,
he owns an adult daycare facility,
120 beds, always needs CNAs,
which certify a nurse assistant.
So guess what?
We're gonna bolt on a CNA school to his existing business
where he gets to pick from the cream of the crop
and the rest gets certified and go get job somewhere else.
He's gonna tap into the workforce,
he's gonna get 50% off his wages.
So if he's paying the CNA 20 bucks an hour,
he only has to pay 10 bucks an hour for the first 60 days.
They get hands on experience,
he picks from the cream of the crop and rinse and repeat.
So it's a cool little motto,
it fixes the biggest pain point every employer has
and that's finding their talent.
- Especially in the trades.
- Especially in the trades, yes.
Everybody has two problems.
Where do I get my next customers?
Which we talk about a lot on this podcast, strategies.
I think that's my love language.
But it's the second, where do you find people?
- Talented people.
- And that's the coin flip, right?
You think everyone's figured it out,
where the best talent comes from here.
Sometimes they're the ones that aren't certified,
the ones that have never done that job before.
From every time I've talked to an employer,
or anyone in the SMB space,
a lot of the times what they look for
is just the attitude and the willing to show up.
Like that.
I don't really care about the certifications.
I don't care about your experience.
More times than not, they don't care if you have
the limits in their background.
It's like, man, can you show up?
Can you get excited?
And you have a good attitude.
'Cause every day is not a good day.
It's hard to do anything tray-related.
And that's what I figured out.
I onboarded a guy in last week
and he has a dog grooming business.
He has three dog grooming locations.
He's two months booked out.
'Cause he only specializes in like golden doodles
and doodles like a high ticket.
His average ticket is $250.
And he can't find enough technicians.
So here comes Hector.
We're gonna do a dog grooming academy for him
and it's gonna fix his pain point.
So I'm like, you know what?
Think I'm onto something with this.
And the different audience and most operators,
they know that this is a problem.
And it's a little bit easier
than helping somebody start a school from scratch,
which I've done in the past.
- All right, so talk to me about
the actual business model of the trade school.
So this is going to be another stream of revenue
correct for that operator.
- 100%.
High level, make a long story short.
I'll give you the example.
For the CNA course, you could white label these courses,
meaning we didn't come up with the curriculum.
If Austin is a white label company,
I buy the course from Austin.
Let's just say for $1,000.
We slap our school name on it
and then we can sell it back to the state
or you can even sell it to a general market for $5,000.
So the margins are insane to your points,
an extra revenue, but at the same time,
it's fixing your problem and you're making extra revenue.
And it just makes your business look a lot more marketable
if there's an exit plan in place.
I know your rules are on this.
- Oh my gosh, my wheels are spent a million miles an hour.
Take a steeper on that.
- Yeah.
- If I'm following you on the marketable piece,
but tell me and the listeners why
that would make your business more valuable.
- Yeah, so yeah, because it fixes the pain point,
for example, one of the first companies I was able to help
was a welding company and they couldn't find welders.
Everyone knows that there's nothing better
than learning hands on.
The problem is skilled labor shortage is real,
especially what's going on right now with the deportations
and all these federal things are cracking down
and everything people are scared to show up to works.
Right now more than anything, credentials matter.
Like trade schools is finally on a conversation.
There used to be college or military.
There's so many people from tech getting into trades
and you see it all the time.
So I think it's now important that people start getting
certifications in the field they're gonna be in.
So why makes it more marketable?
This welding company that I helped, they are a welding company.
I think they had 30 employees at the time.
They acquired another company and they needed staff fast.
So by bolting on a school for them,
instead of them spending 80 to $100,000 staffing,
that's what they were spending, finding staff
and paying staffing companies, which I didn't know
that was a thing.
Like I knew staffing company exists.
I didn't know how well they did with their margins.
Like I didn't just me being naive and not on my radar.
But so you eliminate the staffing cost.
You create your own school.
Now as an owner, you get to teach them really what there is
because you go to trade school, you're gonna get six books.
90% of the time you're not gonna open up the book,
you're going straight to piece of equipment
and learn and learn until you get it down.
What I've been able to debunk by the online model
is get your certifications out of the way
'cause between you and you and for all your listeners,
when you go take a test no matter what it is,
that test isn't in the field, it's on a computer like this.
And that computer doesn't care if you could climb a ladder.
That computer doesn't care if you know how to turn on the solder,
if you know how to use heavy equipment.
Did you memorize enough theories to get the little card
that gives you a license to even be on the field?
And that's what I've been able to debunk.
Once you go to Austin for his company,
Austin's gonna be like dude,
shadow my guy for 30 days before I leave you alone.
And that's the reality in what I've been able to debunk.
- And so when you're saying you're debunking this,
I wanna get more clear on this.
- Sure.
- You are making it easier for that person
to get a certification or are you qualifying
that person better with the use of both what you mentioned.
Okay.
- Both as the operator, as the owner,
you get to vet these people first.
You could tell if attitude is gonna align
if the way they show up, did they tuck in their shirt,
how did they do an interview?
And you onboard them, there's still some vetting process.
You don't wanna just let anyone come operate heavy machinery.
There's certain words, certain questions
you would ask for that person, right?
But you get to control, for example,
what example can I give you?
If you had an electric company as an electrician,
so many times electricians, owners would say,
man, if I could teach them just how to pull wire
for 50 hours, that's 90% of their job,
instead of them learning this book.
So as an owner, you get to control all of that
and teach them what really happens in that field.
Because just like anything we've ever learned our whole life,
how many people went to college and user degree?
Very little.
How many people go to trade school
and actually use those books or anything?
Very little, it's just how do you fast track them?
And as an owner, you get to control,
look, I really just wanna teach you
these three things really well.
Learn the theory, but I wanted you to learn these two,
three things because this is what matters.
And as an operator owner, they get to dictate that.
They get to control all of that.
Their future client, our future employee.
Okay, so tell us more about the you said that they're wearing.
- A lot of the clients are online,
and if it's skill trades,
there's a lot of white label provider companies out there
that they're figuring it out.
There used to be just one and now there's five.
And it's just like what you see the kids wearing.
It's made of quest goggles.
You're literally in a garage outside
on a building in the kitchen simulator.
Like it's your virtual alley learning this course.
It's cool, it's sexy.
People like it.
However, you could still do it on a laptop.
That's just a cool piece to it.
And I don't know if you've ever worn one or anyone else,
but it's pretty wild to be in the actual environment
that you are like messing with the switches,
electrical boards, I mean, everything.
And it's just a cool way to learn it,
but the hack there is you're taking a class
that used to be a year long down to 100 hours
by stripping it down to learning theory.
The only reason vocational schools
and trade schools take so long, they fluff the hours.
So they could qualify for all the fast fun,
telegrams and loans and everything out there
'cause that's what it takes that.
By being a bootcamp style school,
these schools don't qualify for all those loans.
So it's just a self-pay model
where you use the grant, but the key there is 100 hours.
If somebody really focuses, it could be done in two months
and they're wearing a union uniform by the month three.
So it's just a shortcut.
- Okay, and how much are trade school owners
selling curriculum for?
What's average ticket price?
- If it's just to the general market,
you're looking at four to five thousand.
Assuming they're buying courses as low as 500.
I'll tell you 100, so you can see the margins there.
They just sold one a week, they're pretty happy.
But if you're selling it to the states,
I'll give an example.
Arizona maxed out at 10,000, Florida maxed out at 10,000
for these grants, Georgia's at 10,000.
I'm not sure what Colorado is.
Certain parts of Texas is 7,500 all the way up to 12,000.
And you're still buying the course for the same price.
So you can see how the margins are, get crazy.
And how much does the grant cover?
- Those amounts, I just mentioned.
- So the grant could cover up to $10,000.
- That you're buying for a thousand
and just slapping your school name on it.
I know, don't let your head explode.
I stayed quiet for this for a very long time
'cause I was nervous myself.
I'm like, is somebody gonna come arrest me?
This is a crime.
Like I don't understand this.
And my wife was nervous, her whole family was nervous.
And I'm like, so far it's a thing.
It's been around, everyone is just doing it.
And just how many CDL driving schools,
that's the number one saturated school.
Every time you drive on the highway,
how many CDL schools do you see?
They've always been around.
It's just never been on a radar as a business.
- Okay, that was going to be one of my specific questions.
Can you do this for CDL?
- Yes and no.
You could do like the driving part simulation
like to learn all the rules and it is simulator,
but you do need to go to an actual truck
and do your pre-trip and stuff like that.
But there are some companies out there,
not a fan 'cause they're expensive.
There are some companies out there
pulling it off on a simulator.
And the reason I'm telling you that
before I get a lot of hate
'cause I get hate on this one all the time,
what do you think our pilots did for a thousand hours
before they went on a fluos on planes?
They did a thousand hours on a simulator.
And then we trust them to jump on a plane
just 'cause they have some assistance with computers.
So I didn't invent the space.
Like it's been around forever.
I'm just bringing awareness to it now.
- Okay, all right, but I wanna go back
to the business model here.
- Sure.
- So I want you to state that again for a second.
- Okay, let me give you the example of the CNA guy.
So he's in Austin, Texas.
They pay out $7,500 for the grant.
And hopefully he doesn't mind
that I'm really getting into the weeds here,
but it's gonna clear up everything.
He needs about four to five CNAs a month.
He's gonna look for CNAs.
A lot of his CNAs now are already on food stamps
'cause it's not that hard to get on food stamps
if you have two or three kids
and he only pays 20 bucks an hour, they qualify.
It's still considered low income.
He's gonna put through the grant
about half of his staff to begin with.
At 7,500 a pop, assuming he's buying the course for 500,
he's making a $7,000 margin to get them trained.
Something they need anyway,
to get them an actual certificate
to provide quality work for his assisted living business.
So he's gonna add an extra.
$40 or $50,000 a month on top of anything he's fixing a problem.
So next for $400, $500 a year, what do you think that's going to look like when he goes
to sell?
Because he has a goal in mind.
He's, hey, I want to get to 400 beds and exit.
When private equity is making runs and plays at all these things, I have a strong feeling
that by having your staffing problem fixed, I really do think there'll be more marketable
and that's for a bigger price when they go exit.
I don't know if that was clear enough.
I'm going to keep diving into this.
So he buys a course, a training course for $500.
Correct.
Once?
Once.
Every.
Every person.
Every seat, every credential, one person, $500 per person.
Correct.
And then he applies for the grant or the people apply for the grant.
The students.
Okay, and the, uh, Remind us of the WIOA.
Yep.
Workforce Innovation Opportunity Act pays the school, school, which is something he created
and you help him with.
Correct.
Correct.
So he's claiming the revenue and the spread on $7500 minus $500.
And because he's an owner, not just a school, he guarantees job placement, which is all
this grant and workforce cares about.
Help us get more people from flipping burgers into a natural trade so they don't smell
like oil all day long and see what it looks like to wear scrubs because usually CNA is
the entry point to become a nurse or a medical assistant, you know what I mean?
So instead of becoming a medical assistant and going to school for a year or two, start
off as a CNA and his program's really well, it's like the first couple of weeks, it's
a 16 bucks an hour, if they figure it out, okay, you're going to stay.
People move to 20.
After three months, they could qualify to be like a team lead role and that's 25 an hour.
Guess what?
I don't think they're going to qualify for food stamps anymore.
So now that grant did its purpose, you're getting more people off government benefits
into a workable wage so they don't have to rely on benefits.
Where's the catch here?
I've been saying that for a long, I've been saying, now the catch is this, I've done podcasts
before and I did get, not burn, but every state is different.
Like unfortunately for you, Colorado is a really tricky state to start a school.
However, that's from scratch and that's just from, I haven't done it from the point of
you as you already have a business and you want to add your own academy with a grain of salt
there.
Your state is different.
For example, Georgia wants you to sell the courses to the general public for a year to
have somewhat of a sample size of your placement and completion rate before they give you access
to the wheel grant.
Texas isn't like that.
Texas, if you apply four to six months later, you're a school.
There's no really waiting period.
There's just a process to get through.
So there's some sleepy states out there.
There's some states it up north that you just apply and if you have a course that's in
high demand, they'll approve you.
Then there's some states you just really want to stay away from, which is California, Washington,
New York, Florida.
I love you guys, but your state is really complicated.
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I don't know, I've been asking, what's the catch now, if I come out on an episode of
an American greed later on, then if I know what the catch was, okay, all right.
So hit me with this.
We need qualified operators on our horse race out of the business and on our excavation
side of the business.
This is something that we either have to spend a ton of time with our lead operator,
like that guy just like watching and coaching.
So like my head is spinning a million miles an hour, we could get people a hundred hours
behind a MetaQuest goggles and like virtual reality.
And if we could control what they're training through, and I know that would be a lot more
work than buying the white labeled course, but we're in a very specific industry here.
offline.
I'll tell you who has those courses already made up.
They've been around for four years for everything in your space.
Perfect.
Yep.
It exists.
And you'll be surprised what exists is just I was dumb and naive to ask questions.
No one was asking.
Okay.
Yeah.
All right.
You got to the top of the hour.
Yeah.
Of course.
We're going to wrap this episode up.
I'm going to build this thing.
All right.
I'm serious.
Did.
I'm here.
Where's the catch?
If I can find qualified operators, and if I can create a school, and if I can create
another revenue stream, why why let me ask you this, why wouldn't I do this?
Now, it's doable.
I just never dug deep enough in Colorado.
The first thing you start off with, and here's a secret thought is calling the state and
finding what that looks like.
I know how to get somebody licensed to improve a state of Texas and other states, because
I've done it already, but when it comes to certain states, they're a little bit trickier,
but it could be done.
It's just not everyone's willing to do it.
There's a lot of paperwork, politics, you have to spend it.
I think Colorado's $5,000 to just even apply to be a school.
So that's the catch.
Some people aren't willing to do that, or they don't have that to do it.
So, again, I think in the past, I was helping people that wanted to start a school that
already had a nine and five, and they just like what I was doing in the impact.
But now, I think the bigger, the more important people that get it are people like you.
People like the CNA job grooming.
So I think I'm shifting my ICP to that because it just makes a lot more sense.
It's a win for everyone.
Again, my whole mission is how do I get people out of flipping burgers into a trade?
Not to knock on the fast food industry, but it's just an easy analogy to give.
Yeah, and don't get me wrong, I'm an entrepreneur, I love making money, right?
Like the cat's all the bag, right?
That's why you do what you should become as no surprise.
But the way that we do that, the best businesses solve the problems, right?
So it's why I'm so passionate about the wildfire mitigation space.
It's like, we have a massive problem.
We all saw what happened in LA.
Oh, yeah.
There's a massive wildfire.
And in my community, in 2020, we have one of the biggest wildfires in Colorado history.
So we're literally on a mission to go clean up the forest.
Do we make good money doing it?
Yeah, of course.
We're solving a problem.
And so it's like the way I was doing this.
I was there for that.
Yeah, I went to, as COVID, everything was like 90% off.
And we had never been.
And we drove up to Colorado Springs, went to the zoo up in the mountain, and everyone
was masked up.
But like the hotel, that's all you saw in the news, like these fires everywhere.
And I was just like, should we leave?
Can we get home?
But I remember that.
Now that you brought that up.
And I don't talk a lot about this on the podcast, but legitimately, like the wildfires
are a huge threat in the Western United States.
And so 2020, this fire in our community engulfed over 120,000 acres in one night.
If the wind conditions are right, we have so much dead wood in the forest.
I heard people talking about this consistently in my mountain community.
And like I said, going back to that, like just being a problem solver, the best businesses
in my opinion solve a problem.
And so everybody was talking about two things.
Hey, what's affordable housing in these mountain towns look like?
And then how do we solve wildfire mitigation?
And I'm like, I don't really want to, I don't have the capacity to go solve the affordable
housing.
That's somebody smarter and wealthier than me on the development side.
But I grew up running a skid steer and many excavators.
And I think if we just pair up great operators with equipment, especially with how fast robotics
and equipment and AI is coming through, dude, I have one guy operating two different machines
right now because one's on a remote control, like we just pair up great operators with great
machinery and we go clean up the forest.
It's very simple.
But we need to train that person how to do this specific work and look, I told you this
before we jumped on air, I looked at you and I was like, I'm really excited about this
conversation.
Yeah.
Why?
Because I think it can accelerate us solving a problem.
And so I know we just met.
But I am very excited about the opportunity to learn more about how we could potentially
train people to be better operators as soon as they come in.
Happy to bring awareness to it, man.
I think there's more need for you guys out there and if this brings awareness, I'm
happy to be a part of it even if it's small.
Where are the biggest, before we jump into that specific stuff, is it relates to forestry
and excavation?
Where are the biggest opportunities for people who, let's say somebody just wants to go
start the trade school and be that person for a specific industry?
Where are the biggest opportunities right now?
I think it's going to very state to state and region by region, but a good place to start
if you're in a town and you go to indeed and type in a plan to pair a technician, certify
nurse assisted and you see 50 plus jobs, there's probably a need for it.
And so far, every client I've ever had and helped, I don't care how rural the area is,
there's usually a town, big enough town within an hour that they go work at anyway because
is so ruined. It's a problem.
rare that there's no need for a lot of the trades, whether it's appliance repair, dental
assistant, dental front, healthcare front desk, technicians for apartment complexes, technicians
for hotels. A lot of times it's been overlooked, but now in these days, some of these technicians
in these apartment jobs that learn appliance repair, the hack there is they don't get paid
so well, but they live on site for free. So it's like a little rent hack. So it's just people
aren't asking the right questions and I think they should really consider trade schools and
a lot of times what happens is these trades school owners have met, they're like the employers.
They created a school, but because there are trades person themselves, they get stuck,
they get stuck working in the business that have on it and they never scale it. And that's
where I come in, because I don't want to be behind a laptop and on the phone all day.
They become the instructor, they're answering the phone, they're marketing and they never
scale. They're never able to walk away and let it run itself, putting the right people
in place. And that's what I bring awareness to. I'm like, hey, you got to automate with
sales reps, with it being online, there's so many offshore talent that you could get for
a third of the price. I could handle your repetitive daily admin stuff and it'll allow
you to buy back your time. But yeah, I mean, anytime somebody invites me to a podcast,
I say yes, just because I want to bring more awareness to it. I've done some of these
in the past and usually my DMs will blow up. And every now and we make a connection that
makes sense. It has to make sense. They have to be in a state that makes sense. I'll give
you a small quick example. There's a guy from New Hampshire that wanted to do this and
I was nervous. So I'm like, New Hampshire, after you talk to the five people who live there
then what? But what was cool about him is that he licensed in New Hampshire, but he gets
reciprocity to main and Vermont. So now he has a big territory to play with. So that's
cool. That's awesome. What's been your biggest success story with somebody you've worked
with? So there are several. There's a growing Houston, really young. She's probably 30-32.
She started off with one electrical class. She's been about three million a year. The class
is about 6,000. She went from two staff members to 20. She's the only female Latina traits
galoner that I know about. But she is like the pity me of in it. She's going to conferences,
speaking on stages, speaking at high schools and just getting people into basic electrical.
I have a client in Arizona. He teaches an IT tech sales course, get people into tech sales
that don't require a college degree. Like he's debunking the fact that you don't have to
have a college degree. You just have to know what to say and how to get in front of these
people that are hiring. And he teaches people how to get into tech sales. He'd develop his
own course. So he owns the IP. So you could imagine his margins. He's selling that course
for $10,000 to $12,000 every day, all day. Probably he will do $2 million this year.
Okay. So let me ask you this. When you say he's teaching people to get into IT tech sales,
it doesn't have to be like blue collar trade specific.
No, there's a lot of stuff out there. He also does really well with cyber security class.
That a little bit more smarter individual, but they ask the right questions to make sure
they get somebody qualified. But IT is, even though there's a lot of layoffs that you see
on the news and stuff like that, but cyber security is one of those that's not going to go away
with as much as identity, theft and scams are going out there. But yeah, there's, again,
dog grooming. I'm onboarding a client next month that does telematics. He needs technicians
because his business is adding GPS and telematics to fleets of vehicles at a time. He's in a small rural town in Texas. And I didn't know he was spending
$50,000 a year in staffing. So that's going to solve that.
Okay, so another area my head's going to and I've had this thought recently. So like I joined
the jobber team as an ambassador. Yeah, they sponsored the podcast. But I was using
jobber way before they decided to sponsor the podcast way before they asked me to be an
ambassador. Yeah. So I was just naturally talking about how jobber makes my business run
more smooth. I get a lot of requests right now because you know, how to set up jobber videos
on YouTube. And people literally just reach out to me and ask me for consulting on this.
And so I'm doing a fair amount of that. My question for you and a thought popped into
my head the other day. Every small business owner I talk to, I mean, like a ton of people
here locally are always like, Hey, how are you all doing your marketing? Like how do you
send such professional invoices so fast? All right. And this stuff is natural to me as
a 33 year old, but it may not become natural, be so natural to somebody who owns a business
who's 55 or 60 or 65, right? And like implementing that software is a really hard thing to do
because then they have in their mind, they have to run the software, right? What if we could
train the people to run the back in back office operations on a platform like jobber?
Is that something that would qualify for a trade school to basically teach people, flipping
burgers, how to operate the back office of a small service based business and then deploy
those people into back office operations? There's definitely an idea there where it's going
to vary in range is that every state pays for different courses in different fields. So
for example, and I'm going to talk about Texas is that's where I live. If you like the Houston
area, they're big on the coast. So like welders, underwater welders, boat technicians, believe
it or not, roofers and power wash are like very coastal. If you go to West Texas, wind
turbines, box truck drivers, delivery drivers to drive the fuel and transport back and forth
and just really oil and gas. And so it just depends on what the region looks like. But
it's just asking the right questions. How do we design a course that's uniform that could
be a blanket? And sometimes we've had some winds where you could challenge the stage and
make them put this field on their demand list for the course to cover it based on justifying
something. As an example, I have a big partnership with a portable AC company and they don't need
technicians, but they need the drivers to and then fix these portable ACs. So one could
say that it is in the HVAC space, but it's not to them. It's in the CDL space because
they need a clean record, a driver to go set up these big old machines and weld them.
And you see in the right, those big portable AC things and that's a 50 locations. They're
the largest, the owner is like 28, he's a baby. And he has locations anywhere and he can't
find talent fast enough. So again, something like that is a nationwide problem that we could
probably solve because it's in the driving, transporting world. It's just offline. How
do we create a course that any state would see that as a demand and prove it why and justify
it? But I've learned being who I am and what I've been doing is we just got to ask the right
questions to the right people. I love this. My head's spinning. I get it. Where can people
find you? I want to use the rest of this hour to pick your brain on some specifics here.
Okay. Yeah. Dude, I don't exist anywhere, man. I joined Twitter last May because a
neighbor of mine went viral. I'm Cody Sanchez podcast. I don't even know if he started
a garbage company. Hey, yeah, I have. And he and I have gone back and forth. He's just
an operator, right? He's in the weeds right now. Yeah. Welcome back and work on scheduling.
That's awesome. Small world, right? Loan Star. Is that what it is? Yeah. He has a sick
is funniest t-shirts and marketing campaigns. Does he? Oh my gosh. It's hysterical. Anyway,
he's the one that goes, do you should join Twitter? Because I was driving by when he was
filming with Cody Sanchez and I text them. I'm like, dude, that girl look like Cody Sanchez.
He responded later on with me. Dude, you got to get on Twitter and talk about your stuff.
And I'm like, who's going to want to talk about a trade school? So I joined and, man, God
willing, I think I'm at 8500 followers and people are just as boring as me and want to talk
about trade school. So that's cool to see. But I'm on Twitter as T.S. underscore secrets
for trade school secrets. People laugh at me all the time like the Bodies of the World.
I have no website. I have a Gmail account. Yet I have a cool little one-man show helping
people fix their staffing problems. So that's where they can find me. I don't exist anywhere
else. Sometimes the operating from the Gmail accounts, the biggest flex. Yeah. You can't
tell Body that though. Hey, they do great work. They crush. Yeah. He's in my peer group.
I get to know him. We text each other almost every day. Just jab at each other.
So what is this peer group? Tribe. So tribe is a peer group where entrepreneurs like me
and you go, have never been in business for myself by myself. When I joined, I needed
that accountability. I needed structure. Tribe literally changed my life because I
would have been doing what I'm doing right now and have the stones to charge what I charged
and bring this kind of value. And they've taught me how to do that. I joined really early.
I think we're over 200 members now. But there's a lot of people out there. Nick Lidsky and
Chris Corner, which are some of the investors in tribe, just to give you some reference.
Fun fact, Chris Corner also lives across street from me. We're in an area and he's on the
country road and it took Twitter to introduce us but small world there because he's a big
personality on everything. That's awesome. Yeah, I had Nick on the podcast. It was funny.
We recorded several episodes. We have all these ideas. Oh, shoot. Let's talk AI. Oh, crap.
Now we need a new AI podcast. Let's get it up like, dude, I'm so deep in three businesses
right now and a podcast and I was like, I can't commit to something else. But I will talk
AI and automation any day. That dude brings so much energy and he's awesome.
Between both of them, I go to lunch at Chipotle.
with Chris Corner because it's around the corner from us once a month and I
leave that hour with my head exploding. Hector, you should be doing this. Hector,
you should be doing it. If I was in here, you should do that. I'm like leaving with
like notes and notes behind napkins. I'm like, man, if I could just figure out
implement one of them because those guys work at a speed of lightning and
they're just spitting out ideas and yeah, I understand. Yeah, super fun. Yeah,
Tell Spencer, we've gone back and forth on scheduling. So Tell Spencer would love
to have them on the show here next time you see him. Same with Chris, he and I have
not been able to schedule anything. Yep. We'd love to get those guys on here but
it's crazy that y'all live in the same area. Within the mile, man, I think it's
yeah, it's wild within the mile. That's so cool. So cool. Texas is friendly to
this. Trade schools. Yeah, we need more of them and
that's bottom line. We need more of them. We need more online examples just
because not if somebody is flipping a burger all day long and they smell like oil
all day long, the last thing they want to do is go to night school or we can
school and be a way more from the family. So we can. Okay, all right, we're
going to wrap this one up and I have some specific questions for
for listeners. This episode is brought to you by dialed-in bookkeeping. Ben and his
team provide bookkeeping services, job costing reports and accurate financial
information for the home services industry. If you're looking to keep your books
up to date, visit dialed-inbookkeeping.com/OWNROPS. When you use this specific
landing page, you'll get your first three months 50% off. Thanks so much for
listening to another episode of the Oneross podcast. You heard a first trade
school secrets. Go check Hector out on X. If you have ideas for trade
schools, I'm sure he'd be willing and would love to help you out.
Thank you so much again for listening to another episode. We publish episodes
about building local service and trade-based businesses every single Friday.
And then we send a newsletter with the recaps of the main lessons that we're
learned from that episode. And we send those to you on
Saturdays. So if you haven't signed up for the newsletter yet, go to
onerops.com/newsletter. That's o-w-n-r-o-p-s.com/newsletter.
I've got some final exciting news to announce again. I've said this in the last
podcast a couple times. But if you have specific business questions, I took a page
out of Chris's book listening to his podcast. He does Q&A where he answers
questions with his guests. So we set up an open phone text line
after hosting the open phone founder on the podcast. So we've got 970-585-O-W-N-R.
If you have questions about how to grow your business,
text them in, and then I will add those questions into the episodes live with
the guests. And we'll answer those on some of the episodes.
All right, we're going to wrap this one up. Thanks again. Don't forget work hard.
Do your best. Never settle for the left.
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