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Build a $1M+ Solopreneur Business Using AI

42m 15s

Build a $1M+ Solopreneur Business Using AI

This transcription is from a podcast episode where the host interviews Samuel Thompson, an entrepreneur experienced in launching AI-powered businesses. Samuel explains a streamlined method for creating and selling an information product, using his own "When You're Divorced" e-book as a case study. He details how to generate the book's content with ChatGPT, design the cover with Canva, and create professional mockups using Envato Elements. The process then shifts to building a sales funnel on Shopify, utilizing themes like Solo Drop for conversion optimization. Key business insights include starting with a minimum viable product to test viability, using AI for copywriting and market research, and focusing on metrics like customer acquisition cost and lifetime value to scale profitably. The episode highlights how this AI-driven, dropshipping-inspired approach can be adapted to various ventures, from e-commerce to software, emphasizing efficiency and data over manual effort.

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English
If you're a solo painter or you want to be a solo painter, if the idea of having a business 100% run by AI interests you, this is the episode for you. I brought on my friend Samuel and Samuel's really interesting because he's launched 100 companies in 10 years. But what's even more interesting is a lot of those companies are completely powered by AI. Now you know me, I'm more of a software guy, mobile app, SaaS, that sort of thing. He's an e-commerce and info guy. But I think we can learn a lot from people like that. And in this episode, that's what he does. He teaches me how to use Shopify. How to use chat GPT. How to use Hagen. And how to use all these things within the context of building an info product or building an e-commerce product. I got my creative juices flowing. So if I got mine, it probably will yours. Now if you made it this far, would appreciate a like, a comment, and subscribe because it lets me know I should be creating content like this in the future. And it gets you more high quality content in your feed. So win, win. Enjoy the episode and become a solo printer today. [MUSIC] We got Samuel Thompson on the pod. This guy has launched 100 companies in 10 years. He's a capitalist on the internet. The guy is playing with AI all day long. And today he's promised to share a lot of sauce. Samuel, by the end of this episode, what are people going to get out of it? You will know how to launch an info product using fully AI and start making money selling that product via Facebook ads in an hour. In an hour or less. And the tools that we're using, just name them off. Like, what are all the tools? Yeah, super, super quick. We're going to use a chat GPT out the box. We're going to use Shopify. We're going to use Canva. We're going to hire somebody on Fiverr. And then Invato Elements to give us some mock-ups for our images. Okay, awesome. And I just want to give one caveat to the listener, which is that even if you don't want to launch an info product, this is going to help you launch an e-commerce business, a SaaS business, a mobile app business. Am I wrong on that? No, 100%. All right. Well, let's get into it. Don't, don't. I mean, the first thing that I always think about is like, what are you going to sell, right? And so a lot of that is it comes down to offer. The one that we'll talk about today is this, you know, divorce book. That really came from me getting married in a couple of months. And, you know, the wedding industry is humongous. Right? Like everyone's selling, you know, on Etsy. You have planners and cards and like literally everything you can eat on the wedding side. And it's super expensive. And as we were going through the process of planning our wedding, you know, I was looking at the stats. And it's like, well, 50% of marriages end in divorce. And I was like, well, if the wedding market is huge, you know, the divorce market probably is like half the size. And so that's probably a massive market. Which those people are being advertised to a bunch of different ways. Primarily by, you know, family, law or divorce attorneys. And that's a service that's associated with this offer of like, when you're divorced, all of that. But there's other things that you can offer, you know, info products or physical products or any of these other vehicles that you can run with. And I'm a big fan of like super low friction. And so an e-book became kind of the natural like, well, what if I just sold a book that helped people with this specific thing? It started super simple as like a really messy chat GPT-generated book onto a perspective landing page that I made in an hour while watching the Laker game. Got a couple of sales early. It then graduated to like, oh, I should probably, you know, try to make a little bit more money or put a little bit more effort into it. Which is what this page that you're looking at right now, which I built in ClickFunnels, is actually four. And so what I was trying to do is convert higher and get a higher AOV, right? And create a bunch of content for this. Conversion rate went up, which is awesome. But ClickFunnels long term is not really where I want to live with this product. And so I want to do Shopify. And if anyone's seen me on corner stuff, they've seen me do some of the stuff with the hummingbirds and all of those. And so Shopify is like my preferred go-to platform. And so I figured, well, we're hanging out. We might as well just build it live and do the entire Shopify build from zero. What themes we use, all the tools, how we write all the copy, how we do all of that, how we think about the conversion side, and see where it takes us. Tracks? Let's do it. Yeah. I mean, I find it just honestly hilarious that you're about to get married and you created your NSA was around on the board. I do. Yeah, no, it works. Like I said, you before, like when 300 copies of the book showed up in my front door, my fiance was jokingly concerned. She was like, what are you, what is what's going on here? And I was like, baby, it's it's for eco. Come on, get with it. And so, yeah, I think I think just transitioning this like super quick, what I can do is just show how I actually wrote the book. So this was pretty simple from the start. All I popped in on chat GPT was I want to write a book called the divorce Bible, how to win your divorce that helps individuals navigate their divorce and helps them win. Sick, like literally a 30 second prompt. Then it worked through like the structure, right? Part one, part two, all of the chapters all the way through. And then all I do is go like, I please write chapter two, right? And then it writes chapter two, you know, do the next chapter all the way through to give you like a super bare bones book, right? I think this book, this first version of it was, you know, maybe 70 pages, just enough to give me something to sell. And then once I had a little bit more like sales actually coming through the door, I went through and did a deep research report on it and then gave it a little bit more direction around what those chapters should be based on that report and made it much more robust. I mean, this book for being AI generated, it's actually really good and it lands at 197 printed pages. It is really in depth with case studies and examples, which basically was just me changing the prompt from like, please write chapter 10 to write chapter 10, but make sure it's X number of pages or X number of words to this number of words, you know, make sure to include case study, right? Like that sort of vibe. Then all I did was take copy and paste all of these into a Google doc and then format it as a five by seven, which is this size. And then exported it as a PDF. And then all I did was design the book cover. I just used a canva template here. This is literally like one of their out-of-the-box templates. And I just changed the copy on it to be when you're divorced. Then you take this as a PDF, you do what's called a PDF merge. There's a thousand free tools on the internet for that. And you just put a PDF one, then the PDF of the book and then a PDF of the back cover, which is this. And it puts it all together into one PDF file that is your book start to finish. As you can see, there's there's more books coming, dude. We're going to we're going to try to get LTV up on this. But yeah, so you do that. Then all of a sudden, you you have a book. And then it's really easy. Like, you start looking into how you need these mockups and stuff that for content, which you'll see as we start to build out the Shopify store. Pretty simple. It's literally just in Vato. And so in Vato elements, it's like, I don't know, 15 bucks a month. I don't think I've ever used this. It's fire. I literally use it three times a week. Because all you do is so like has all these product mockups for books, right? Or literally whatever you want. Like you could do, you know, a car wrap, like for a truck and any like that. You download these. You pop it into Photoshop. You upload your cover here. And then it literally just like places it on the book, which is sweet. Which then gives you your product photos or just like any stuff. You can also we'll do it on chat, GPT to like how to generate some of these as I as I need more content as we get through. But you know up until this point, it's it's been like a how do we do minimum viable product on this? Does it work? How do we get it to work? And how do you get like at the end of the day, at the end of the day, it's all like a math equation, right? And so like cack versus LTV. And really like you want your cash conversion cycle to be negative. So you're like, all right, how do I spend $20 to sell this book for $27 and it costs me $7 to ship so that it's that break even at a minimum. I was able to get to roughly break even on this, but I struggled to push AOV up and like, that's where I want to go into Shopify. Multiple product list things, a little bit more of like an offer creation to try to drive it up and better attribution from meta as I run those ads. And so that'll be the main switch. Which we can just get started on. Shopify is awesome. There are two. There's a bunch of themes that exist that can make your life a lot easier. One that I talk about a lot is called solo drop. This is specifically designed for single product stores. It's conversion optimized. You can literally just buy it and it has a bunch of these plugins already built in. This is actually what Hummingbird is built on. Which is this one. And so this is a solo drop theme, super basic, but like conversion optimized, right? Where it's like you can put these scene pieces on. You built this, right? This is your company. Yeah, all through solo drop. And so, right, like you get multites your discounts, like a bunch of that stuff that you would need to be able to convert. And so it's pretty easy to just pop in and start filling in copy and imagery. I'm not necessarily proud of this page. But as an example, I also built this. Which is the theme that we're going to use for this is also an AI product, by the way. Which is a fun one. We're going to use this theme to build out the divorce one, right? And so you can see kind of the call out that it has here selling fast, right? Like a bunch of this stuff that you would want to boost your conversion rate or built into a few of this themes. This one's called elixir is what we're going to use for divorce. But yeah, like this was also similarly fully an AI product that I just was testing. All of this stuff is is AI generated. If you're looking for products to sell, suppleful is an awesome starting place. They are white label like supplements and like personal grooming products. And so you can look through all of these. They let you put your own brand. It's basically drop shipping supplements. And so a huge fan of that because you can just use that to get your product squared up. Obviously your margin's going to be a little bit worse when you do it this way. Welcome to drop shipping. But to test something and like validate that it works before going and trying to fill in M.O.Q. At, you know, a legit manufacturer, like a merit manufacturing or someone similar, this gets you in the door to like test products faster. A nox is another great one. They're more skincare. And so like, you know, face moisturizers and a bunch of that stuff. Like we've all seen ads for products like these. And I don't want to say that all of them are using stuff like this. But I know a bunch of bigger brands now that like started testing offers using this as their fulfillment back in. And so same system that we'll do on the happy's. And then this one on the hummingbirds. This is just sugar so that everyone knows. Like it's just sugar, just sugar. There's a guy on Amazon that's done $30 million selling sugar as hummingbird nectar on over the last 10 years. And his branding is like atrocious. He's never in a Facebook ad in his life. And I was like, dude, if he can sell $30 million of, it's literally sugar. That's what hummingbirds eat sugar water. I could probably try to sell some of this direct consumer. And so I'll probably end up going funny enough. I'll probably end up going to a baking mix manufacturer for this one because they have sugar. And just be like, I just need sugar. That's it. And so I think that's hopefully the plan. We'll see. We're going to launch this one again. Probably like end of March early April as it gets into spring just because that's when the hummingbirds start to migrate north. You can read about it all in my hummingbird 101 book. That was also AI generated. That's an upsell. And when you buy hummingbird food. And so that'll be its own. But back to solo drop. Great tool. Not super expensive either. I think lifetimes like 200. Yeah. That's dope. Alexa is the one that I've been using more. I don't remember they're pricing 175 for one license. I'm sure I could add more. But just for the sake of the game, let's do it from scratch. So you basically go in here and then they have these templates that you see. You can see that the one looks probably pretty familiar is this this supplement one. That's my happy. There he is. And so it's like literally just a clone of that just to test it. I like that one. So I'm just going to go with that because I already know it and we can move faster on this to template access supplements. Oh, the discord group is kind of cool. I got to say Sam like I'm not I don't know if you know this about me, but like I'm a software guy mobile app. SAS that sort of thing. So like yeah, it's whole world that you're sharing. Like I had no idea existed. Dude, it's not. It's like I mean, it's all like it's rooted in dropshipping, right? Like during COVID, that's like where I really cut my teeth. I was like I sold like $800,000 of a teeth whitening product that I found on on ILE Express. And what it did, it's interesting because similar to you, like I spend way more of my time like personal time really in like agency world and software. But my approach to marketing is all in dropshipping where it's it's like so routed in in the math, right? Like because when you're a dropship, when you're 19 and you have a thousand dollars, like you have to find a product in a marketing angle that like makes your math work super well. And so it's literally all been it's like dropshipping mentality applied to those other things. Like for our agencies, like we run Facebook ads. That's it. And so it's like I just run it because I do like dropshipping like it's it's econ import theme upload as it file. When you buy the elixir, they will send you a zip file. Beauty. That's not the one that I bought. Put pocket. We'll just see where it goes. And so that goes in there. 30 minutes in dude. We're going to do is watch that faith. Yeah. I know. I'm like invested in this now. Like I need I need to know how to do this myself. I got you. Yeah. Wait for that to load. Yeah. I mean, a lot of a lot of this theme, makes it so you're just in like content creation mode, right? Like you're just trying to load up all of the different elements of it that allow for it to start to work. Luckily, I have a bunch of that already. And so like we don't have to go from from zero zero. But we'll be able to do it. I'm going to need another fresco dude. License required. Good thing I have one. Pop that in there. Boom. Okay. We've got the foundation. I always start when I'm doing this. You're running when you're running ads at a product direct consumer on Shopify 90% of the time you're running that directly to the product page of which we need a product. So I need to do that. And so I don't really mess around with the home page that much. It's mostly just like some filler content because no one's really going to see it. And so this is when you're divorced. One thing I'm going to do on this one is call it the starter kit because I want to push AOV up, right? If it's just the book, it's hard to sell a book for 70 bucks. Like it's just not really, it's just not really going to be a thing. Description doesn't really matter. Let me see if I can find a easy copy of this. By the way, for people who are thinking about like, what is the price, what should my price point be? You can just ask Chatchy BT if your price point makes sense, right? So if you're like, hey, when you're divorced, I'm trying to sell it for $79. Chatchy BT is probably going to tell you it's a bad idea. If you just say like my buyer is going to, you have to like explain who your buyer is in your avatar in like somewhat and pretty good detail. Like average A, what they're going to be, you know, their average salary, that sort of thing. Yes. Agreed wholeheartedly. Look at our little guy, dude. Totally. Hey, I generated just the way you like it. Just the way I like it, dude, I'm always down for a little AI-ness. Okay, cool. So now we've got our product in here. We're going to list this product at. So when I was running the ads, I was selling the book for $29. And I was, I had a one-click upsell on the back. So like if you go through this funnel, right? Like you put in all of your information, you hit next and there's a, there's a bump offer. I'm not going to click it because it's going to auto fill my personal information. And so I won't. But there's a button that lets you like add a $17 or $18 product onto it. And so it pushes your AOV from $29. If they, if they, if they buy it, it's, it's $48. Mine was the landing on average at like $42.43. And my CAC was roughly like on good days. It was sub 40 on bad days. It was like $45. And so it all kind of settled in to like a break even funnel. But I know I can acquire customers sub 45. And so like when I think about pricing here, it's like, all right, how do I get this to like, you know, 58. And then compare that price at, you know, $99 bucks for the starter kit. And then we'll save that product pop back to the theme that we're going to build. At a theme. Let's see if it gives me my product. Yellow. Look at that, dude. We've got ourselves a product. 99% of traffic is mobile. So I'm only thinking about mobile optimization. Then you're just really filling in all of the content here, right? And so obviously this, this template is built around some sort of beauty product to some degree. And so, dude, for the sake, for the sake of the game, dude, password disabled, the sake of the game, just just for your, the audience, I have never done this before. But like, is we're going to take this, we're going to pop into chat GPT, send this link, I'm going to say, look at this website. And give me all the copy based on the content of the book. And the fact that the book helps people going through divorce when focus on major value props. Dude, let's see if this works, dog. This will be pretty nifty. I guess I could give it my other one, too. The one that already has a bunch of the copies, because that was that was going to be more of my stuff. Oh, proven strategies to protect your kids. Yep, yep, yep. When I'm running these, it's like all, it's mostly, it's mostly copyrighted, which is sick because chat GPT helps with that. I mean, shit, we'll just V1 it. Let's just do what it did, right? Yeah. And obviously, if we were doing this for real Zs, we wouldn't just take like the first output. Oh, no, yeah. You're reworking it. I mean, I have a bunch of like that reworked copy on this page. Yeah. Right. So like, I basically asked it for a bunch of ideas and headlines. And then just went through and started grabbing bits and pieces about it. But yeah, I mean, most of this stuff, like, I didn't like come up with the, I don't, I've never been, I've never been married. You know what I mean? Like, I can't talk about divorce like that. But luckily, luckily other people have talked about it on the internet and chat GPT knows how to find it. And so I think that that's the move. One piece that I like is this little emoji's benefit list. This is fire. And so this is like, what are the five main benefits of this product? Write them each in 40 characters or less. Oh, love it, dude. Just so on the nose. You got to protect your kids, dude. You got to protect your kids. You know, we can't be nice. Boom. Protect your kids. Oh, I could do more than 50 characters. Let's do it again. But max 75. And you're doing it longer just because, uh, because it fits, right? So like, to me, that just feels like wasted conversion space. Um, but I don't want it too long to go to two lines and it starts to eat up screen real estate on the page. And so that's my general approach. And from metad, what sort of conversion rate is good on a page like this? Um, yeah, I love that question. Um, I would say if you're sitting between like three and five on something like this, you're in like a reasonably good space. Um, there's so many variables with it. Most of it, uh, is a function of like price and like type of, uh, product. So like, you can imagine like, if you've gone and shopped for clothes on, you know, I don't know, jcru.com, like, you might add a bunch of stuff to cart, but you might not buy. And so like, they're, they're percentages are different than on something that's like a direct, like, please purchase this right now. Um, but three to five is what I was hitting on hummingbirds at a little bit of a cheaper price point, uh, but a little bit less value. Um, and so that would be really where I would target for this. Cool. Yeah. I guess if you're under three, you probably need to rework your copy, your offer, if you're over five, you just want to pile as much traffic as possible to this page. Yeah. And, and if you're over five, uh, depending on how your, your math is looking, you might, you might consider raising your price, um, right? Because again, it's all math. It's like is, it's, it's cost of traffic times conversion rate times AOV, right? And so it's like, if you can go and bump your price by more than 20% and your conversion rate only takes a 10% hit, like not, yeah, like 10% of the five, right? So it goes to 4.5, but you push your price up mathematically, your row as goes up, right? Because like your cost of traffic maintains equal, you just pull more cash out of the back. Um, and so you're testing that, which is like why I always do this compare at price, like I'll do price testing, right? I'll run a thousand dollars worth of ads at this thing at 58, see where my metrics lie. And then I'll be like, okay, this right now has this holiday sale. And it's like, we're going to call this the new year sale. And it's like, all right, we're going to go do a, I don't know, a St. Patrick's Day sale. And it's going to be a lower amount. What is the impact of conversion rate versus AOV and, and on row as, because like all this is, like all I'm ever trying to do on ecom is I'm not necessarily trying to go build some massive brand. I'm just trying to create like what I would call like a rigged slot machine where I know I can put a dollar in and get a dollar and 30 cents out. And then it's like, how do, how do I put as many dollars into that thing as humanly possible while that math holds. And then when that math is why I've done a hundred company, like when that math stops holding, I just go and do another thing that gives me that degree of return. Um, and so that's why I like info on, on this sort of stuff is like, you could just shut this thing down to get like tomorrow and launch another ebook at the next day. If you think that it has a better chance at running that math. And so it's not as much of an LTV game here. I think it makes sense to like play into it and I like talking about it because like if someone had like 24 hours in the day and they were like going to make this their business, they would treat it a little bit differently than I do. And they'd go deeper and they'd definitely launch more books and they would try to push LTV up and they'd launch a community on the back for, you know, divorce parents and like grab $199 a year for a Facebook group of like, yeah, like these are all the people that have gone through what you've gone through. Like there's so many things that you can do on the back of like validating your own ability to generate customers around a specific offer. Right. And so it's like I always just start with this stuff because it's easier to literally just like validate that part. Because if that's all that's all that's all entrepreneurs are trying to do at the beginning of launching anything is like, can I possibly acquire customers or like, can I acquire customers at all? Because if you can't, then what do you do? And then you just move on to the next product. Okay. So that's all there. 2025 verified results. Latest and most up-to-date product based on modern science. That's hilarious. Based on customer reviews. I already know. I already know because it happens all the time. Yes, I'm going to put fake reviews on here to start. And then I will replace them as I get real ones. I promise. That's always the game. But you got to just see what it's going to look like. Limit a time free gift offer. This is sick. This is a great opportunity to use AI. Create a list of five free bonus gifts they receive when they buy the book. These should all be digital products or downloads. And can you explain why bonus gifts as a strategy is important? Yeah, it's just perceived value. It just boosts conversion rate. So like, you could sell the book at 29 bucks and have a standalone funnel for that. Or you can throw in other stuff that makes them feel like they're getting a better and better deal. The way that I try to think about it on these is giving enough variety here where somebody will see one of them and be like, "Oh, shoot. I really need that." Whatever this one is, let's see. Free custom. Where's brush? Divorce evidence checklist. Somebody might see that and be like, "Oh, I actually need that." And then it's part of this bigger purchase. And so it's a conversion rate thing more than anything. Custody preparation. Somebody's going to see that that knows that they're going to be going through custody situation. And they're like, "Oh, yeah. I need that." And then we're going to go to one line. Custody preparation template. It's just value add. What can you do to give the customer more of what they need and like drive their desire to buy this thing up. All these icons, I would do the exact same thing of like Canva here. So like, what is that first one? Financial. Financial protection. Quick guide actually, dude. I was over here designing some things. So like financial protect. All that is is a screen. This is actually just a Canva template. And so whatever we want to call any of these like we can toss in. And you can just do these once in Canva to make all of this stuff. And so it's like cool. They get all this stuff for free. They purchase it. This is all like conversion rate stuff. That people are looking for like, you do all that description. So then you could go here. Right, a three sentence product description. Do you do you prompt the way that I prompt or are you like firing away like some some pretty robust prompts? Yeah. I feel like the way you prompt is like very to the point rudimentary. Like you're not there's no fat. You know, no, it's just I just need this, dude. I need this. I'm more of like a I'll rarely prompt something as one sentence. Interesting. So, you know, and I don't know, you know, sometimes maybe you get better if you're if you're more direct than you're just like one sentence. But I also think that giving that extra context is helpful. Oh, for sure. For sure. I think there's like part of this is like, we're under a shot clock. And so it's moving quick. Exactly. But I would say I'd like generally, that's my style of like, because I I am very rarely trying to get a final output out of AI. I need like, I want like a 80% head start. Right. So it's like, I'll grab these and be like, all right, like that's cool. And then I'll edit this stuff a little bit more. Part of that is like, I've also been running ads and like writing copy for a very long time. And so sometimes it's just faster for me to just like, what give me the idea? And then I can write around it. And so that's a little bit of a different approach to that. Yeah. So this, I mean, this process, like we can keep going through it. I think people probably get the vibe, right? Like you are filling in all of this copy with stuff from chat. You just asked chat GPT for specific stuff. This stuff, this is all hey, Jen. And so if you want good photos and videos of people, like holding the product, I generally do it through Hey Jen, which is pretty fun. There's definitely a nuances with Hey Jen. One thing that I found with Hey Jen that's really good is there you like, it's with 11 labs too. But like the voice cloning feature is like, I think the problem with AI video is like, they don't always get the fluctuation or like, what's that called with your voice? Like the fluctuation. Yeah. Right. They don't, they don't capture like how someone would actually say it. And so a big piece of it for me has been going and creating the video, but doing it with a voice that I cloned of myself saying the script, which is a pretty, pretty fun one. I make a bunch of these dude, all the tests, different stuff. So these, when you make like the avatar four, I basically just like pick one of their, that's hilarious. Steven's going to see that in life. I pick one of their avatars and then you can put in the product photo. And then it generates like a bunch of images of the person before you turn them into like a talking video. And then I just screenshot that and roll them into like you can see it on, on all of these, right? Like that's that guy. And that's just a screenshot of a preview that they give me before they generate the full video. And then you can do this with chat.gbt2 is like, you just say, write a, write a 45 second script for an ad that is a customer reviewing the book. And then you'll just pop, you'll edit it, but like then you'll just pop that into your, hey, Jen, and it'll generate, I don't know if you'll be able to hear this, but see how it's like just, it's a little funky. But when you do the voice clone thing, it works a lot better. But then you can go and like create a bunch of those ads. And so you have all these images and then you just start building out the ad creatives in Canva. You take those images, you're, you're grabbing all these headline copies directly from here. That's his, all right. Cool. Thanks. Now write 15 high converting, static ad creative headlines. So then you take all those, you'll, you'll toss them into these are literally dude. Like they're all just templates directly out of Canva. Like you're just loading in images. It's all like, what is the headline? And that's like when you're testing it, right? Like this is the same. This is an ad creative, right? It's like a picture that I took of the book. And then I just had it right, the copy, right? Like this one works so well. Dude, people do not trust their divorce attorneys at all. They're always my highest performing ads, dude. It's crazy. It's like no stuff that your lawyer won't tell you. And it's like, that's the people, right? That are buying. But yeah, like all these are just like images that I took. All this stuff is the same. All I generated with a little bit of love. And then these headlines, right? Like it'll just pump out headlines like this, right? Most people lose their divorce before court, great headline. The book your lawyer won't hand you, right? Like all of this sort of stuff that that can get used in copy across the board, right? So like when you scroll through here, right? Like this is just what they gave me. Like divorce is war, win yours, right? It's all just the copy that I'm pulling out a Chatchee PT. And so again, once you go through and have this whole content filled out, right? Like using the agent stuff, using the Chatchee PT stuff. I mean, you could even some of these images are generated directly with Chatchee PT, right? Generate an image of this sort of person holding this sort of the screenshot of the product to get a bunch of those. And then you just doctor him up in Canva. And then you publish this on whatever your domain is going to be and you go and run the ads. And the ads are like I said, kind of like primarily statics. Like you just find like templates. Like you can see these are the recently used ones that I have. Like this is literally the template right here. It's like I didn't come up with anything. I just grabbed whatever the available templates were to get those ads live. And then toss all of them in a CBO campaign on Facebook tested at, you know, I generally like minimum 50 bucks a day. But like if your product is more than 50 bucks a day, I would just whatever your product is priced at, if you know you can get one purchase off of that ad spend to break even, it's like where I would start. And so for this, if I push it at 60 bucks, I would probably run it at 100 bucks a day just for the love of the game. But like you can start with like 50 bucks a day pretty easily. And so I don't know what else is worth like going deep like they'll literally if we keep going, it'll just be like copy pasting all of this. Over time. You basically, dude, you've basically shown how one person could use AI to, you know, build a business that looks, feels, smells, tastes like a really, really big business. And, you know, hopefully impact people, you know, hopefully, hopefully this winner divorce book, like without, you know, looking at some of the, the content, like it seems valuable to me as a man who's never even contemplated the words that are buried. But you know what I mean, right? Yeah. So what's really cool is I think this, this shows some of the opportunity that, you know, how many thousands of different niches and thousands of different products exist. It's crazy. And it's not, you know, it's it's one of those I try to tell people like the hummingbird stuff, like there's no part of me that's ever trying to convince somebody that this is going to be like the next billion dollar idea. But like I have like very tangible proof that things like this can make you $100,000 in profit a year, right? And it's like, it's, it's a, like me running hummingbirds at this point, other than the fact that I was manufacturing it myself, like it really takes me about 90 minutes a week to like make some new ads, look at the ads that are working, make a couple adjustments, and then like the ads do all the heavy lifting, right? Like instead of me having to sit there and be like, dude, I got to produce, you know, six YouTube videos a month in effort. I can also just probably go spend money on ads to like create that rig day TN. And for me, it's like I just want, I want the ads to do the heavy lifting. And so it turns into, I mean, I have a handful of these, that's, you know, shown you three already. And have another one that I'm going to launch, you know, whenever I can find two hours. And so it's a very, yeah, it's just, it's simple. It's like finding offer that makes sense and try to make your math work. Sam, thanks for coming on. I really enjoyed this. I'm feeling been inspired. I'm actually, it's reaffirmed, I believe, that understanding how good info people do things and some of the tools that they use could be applied to mobile apps and so, so I'm about to get to work. You got my brain spinning. Let's go. And you'll have to come back on, hopefully, once I get it live, we can do a, we'll do a Facebook ads version where I go deeper on that half of it. Yeah. And so that's easy. That sounds good. Yeah, comment on YouTube. What you want to learn from, from Samuel in the part two of this Facebook ads, you know, you name it. And until next time, I'll include the links where you can go and play with a lot of these tools, templates where you can follow Samuel on the internet. And I encourage you to have some fun and go build some cool things. Easy money. Take care, dude. Sec dude, we'll talk.

Podcast Summary

Key Points:

  1. The episode features Samuel Thompson, who has launched 100 companies in 10 years, many powered by AI, sharing a process to build and sell an info product using AI tools in under an hour.
  2. He demonstrates creating a product (a divorce-themed e-book) using ChatGPT for content generation, Canva for design, and mockup tools like Envato Elements, then setting up a Shopify store with conversion-optimized themes like Solo Drop.
  3. The approach emphasizes low-friction, data-driven validation (testing offers, calculating CAC and LTV) and applies to various business models (e-commerce, SaaS, mobile apps), with strategies to increase average order value through upsells and optimized funnels.

Summary:

This transcription is from a podcast episode where the host interviews Samuel Thompson, an entrepreneur experienced in launching AI-powered businesses. Samuel explains a streamlined method for creating and selling an information product, using his own "When You're Divorced" e-book as a case study. He details how to generate the book's content with ChatGPT, design the cover with Canva, and create professional mockups using Envato Elements.

The process then shifts to building a sales funnel on Shopify, utilizing themes like Solo Drop for conversion optimization. Key business insights include starting with a minimum viable product to test viability, using AI for copywriting and market research, and focusing on metrics like customer acquisition cost and lifetime value to scale profitably. The episode highlights how this AI-driven, dropshipping-inspired approach can be adapted to various ventures, from e-commerce to software, emphasizing efficiency and data over manual effort.

FAQs

The tools include ChatGPT for content generation, Shopify for the online store, Canva for design, Fiverr for hiring help, and Envato Elements for product mockups.

ChatGPT can generate the book's structure, write chapters based on prompts, and refine content with specific instructions like adding case studies or adjusting length.

You can ask ChatGPT to evaluate if your price point makes sense by providing details about your target buyer, such as their average salary and demographics.

Use Envato Elements to download book mockups, then place your cover design into the template using software like Photoshop to generate professional product photos.

These themes are conversion-optimized for single-product stores, with built-in plugins and features to boost sales, such as discount options and mobile-friendly designs.

Use platforms like Suppleful or Anox for white-label drop shipping to test products with low friction before committing to minimum order quantities from manufacturers.

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