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BTS of a Wet, Hot Reale Summer

22m 19s

BTS of a Wet, Hot Reale Summer

The Real Actives Summer Campaign shoot emphasizes energy, spontaneity, and a bold, vibrant aesthetic to capture the spirit of summer. The team explores dynamic, colorful looks—like metallic, reflective wear and playful fashion—while promoting the idea that a simple, confident routine doesn’t hinder one’s summer experience. The shoot features a mix of group and solo shots, with realistic, lively moments such as running, dancing, and playful interactions, highlighting authenticity and fun. Despite cold weather and tight timelines, the team stays positive and creative, adapting with humor and dedication. One standout moment is a wide-angle shot of the lead in front of a fridge with a slurpee, which becomes a favorite due to its personal and unique feel. The creative team asserts ownership and freedom in decision-making, making the process feel both empowering and genuine. The campaign successfully blends action, personality, and brand identity, resulting in a lively, engaging visual narrative that reflects real summer vibes. Though time constraints and weather challenges arise, the overall energy and collaboration ensure a successful and heartfelt shoot. The final result is a vibrant, relatable, and joyful campaign that aligns with Real Actives’ core message of living freely and confidently in summer.

Transcription

2841 Words, 14257 Characters

English
Today's shoot is for the Real Actives Summer Campaign. Wet Hot Real Summer. There's a lot of cardio, actually. - Better have an Alex, I can count on you. - Wait! The more that we get to do things like this, the more it all feels like the reality and the dream come true. What's the creative behind it? That your routine is easy and simple, and go live your best life in the summer, and that your skin shouldn't stop you from having the best summer ever. Like your routine should be the last thing on your mind. They're cool, but they look weird on me. Look, let me show you. Like I look like an alien. I think you look cool, though. Maybe it's my face, I'm making. Okay, it's not as bad as I thought. No, I think I feel like I look like a relaxed alien. This one could be cool. Yeah, just 'cause it's like colorful. I don't know. How many looks are you shooting today? Just one. So we just need one bikini and one outfit over it, but I'm trying to think of something that we'll go with the metallic branding for the summer, but it's also not gonna clash with the brain product. So the only things our hero shot is with reflective sunglasses on, and I think we sort of like the silver vibe for that, but where they look like weird and reflective. Is this like a swim cover-up or no? It's, I think it's a top. Oh, no, no, it's a bottom. Okay, well, let's try it. Let's try it. Not that this like is giving what you wear to the gas station in the summer, but I'm just curious what this is. Is this how you wear it? Yeah. (laughing) It's it. It's it's it's, it's gorgeous. It's so cute. It is really cute, but it doesn't go. I know. Like, if you were pulling up to the gas station in that, why might. Andrew's like, no, she doesn't live there. Like, I'm like, this is vacation, right? She, she's, like, she's the only one. It's vacation for her and Asia. And I was like, no, she fully moved back to Miami. Like, what are you even talking about? Yeah, no, we were fighting about it all the way over. We were beefing. It's all like her hair. And it makes me really sad that Asia is so happy there, because now I'm like, she's gonna come back to her palace in the sky and be like, where are the lizards and where are the grass? Is she happier? She is really happy. (laughing) Because she is a yard. And she sniffs and all of a sudden, like, she notes where the lizards are, like, under the grass and she gets them and she got one like, this big the other day and it was disastrous. (screeching) Like, sprinkling her treats all around the yard, I was like, drop it and she won it. But like, part of me is like proud of her, that she's so nimble and can get it. Like, my daughter is like, agile. Yeah, she can protect herself. Yeah, and athlete. I thought she was slow little mopey. Because she can get activated when she wants to. (screeching) Not like, unflattering diaper? No, no. It's not diaper. It's definitely not diaper. It's definitely diaper. I mean, it's diaper. It's tiny. I've never, like, won a bikini bottom this big ever. Oh, she's well hot real summer. Yeah. So now you've done a bunch of shoots for real active. What's the biggest difference between like, shooting for your own brand compared others? You got to make the decisions. Like, sometimes you can't, or it feels worse or weird to like, speak up or say something or change something. If it's like, at the sake of their creative and what they want for their team. I'm in the freedom to have a say in things. It's pretty funny. Do you still hold back at all while you're here? Or do you just let all your like, hey, we should, yeah. Here? Yeah. I'll be picking, otherwise, when you don't. Did you see the brown go? I don't know. I think so. It's probably going to be great. (bell dings) Okay. This is actually tastes like anything. I think so. I think it's lime. Yuck. (laughs) Yeah. Spent it out. Oh, I'm slushy. Hi. How are you? Good to see you. Good to see you. Cute. Those look great. Happy? Yeah. Yeah, she's a man. I'm like, that's cute. She's so good. You guys look great. (laughs) They've been right out with us. Really? We're really going on to this. Back to my name. Okay, cool. Tonight or? Yeah. Oh my god. I'm going to the airport. Damn. Yeah, let's go. There you go. Oh, green seat. Two. Two. Three. Two. Two. Two. Three. It's green. Kind of. You're like, you're hot and sweaty. (laughs) She's sweating, but goosebump. She's sweating. Her. (laughs) You okay? You okay? Two. Thank you. It looks so cool. You're from Australia? Yeah. We're in Australia. What do you mean? I've never been. I'm so wet. Oh my god, that's a surprise to me. You have to go. I've heard the best thing. Yeah. (upbeat music) We're shot done. You're going to be ready? I'm going to be in the last five minutes. So I feel like right before we go, let's drift. Let's go. Let's go. Let's drift. Let's go. Let's go. Quick lift now. Touch up. (upbeat music) It's action. It's action. (upbeat music) Yeah. So I want to do one more. We're in the little slower. Yeah. Action. (upbeat music) Oh my god. Action. (upbeat music) Should we try a few more? Yeah. What are you feeling? Give me notes. Like I think some fun, like, action from the top. Okay. In the back row. (upbeat music) Okay. So once in a moment, too, just like ones that, especially will show, like, my cheek or skin. Yeah. (upbeat music) I feel like we look to, like, we're strutting, doing a catwalk, all of us. Like they should all be running. I don't know. Like, just maybe different vibes. Like, like, one, two, three. Like, it's like, that's not how you walk in the summer with your friends. True. I agree. I think we just have to have Emma run after you. Yeah. Okay. (upbeat music) (upbeat music) Where is it? Evening the sun? Yeah, 'cause this is so cold, hold it. Bye, it is pretty cold. I'm like, I'm like looking at all the snacks in the air. Don't know what tower it can be. They are open, I'm just saying. Oh, they're open? Yeah, we can. I love sunflower seeds. What flavor? The ranch. How do you get the ranch? The ranch. Now, we get that ranch, darn. (upbeat music) That's actually so cute. Okay. I think we've got, I like so the body is completely body. (upbeat music) Yeah, I love the hair. From what you've shot so far, do you have like a favorite yet? There was a shot in here in front of the fridge where I had the slurpee once we cropped it in, 'cause it was a wide angle. My feet looked weird in it, but once you counted it, I liked it a lot. I think that one's my favorite so far. I'm excited to see you get on the surf board. In the lot. I know. Well, let's just, we have a body double for that. What took you to go surfing? Yeah, I'm going in. I have my wet suit. I'm going in. I feel like it's good content. Oh, brother. Oh, I know. He's on my favorite thing in the entire world. We're gonna get some. I mean, yeah, what do you think? We need to. I love how you got here. (beep) Action. Come and take a look at how many hands. (laughing) Oh. - I just want to say something. - Yeah. Yeah. It's a no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no. What's something you love to everyone? Oh, my fate. Maybe silence, every time someone does my hair make up, like a hair make-up artist, I'm like, "Should we play something music?" And I'm like, "I don't want to stay here and complete silence." But that'd be gross for me to get beef jerky. No, not at all. Why would it be gross? Just take it. Action. What the. Check it out. That's cooler to me right now. The fish eye? This is fish eye. Oh, I don't think it needs more than that, I don't think that's good. But then this is no human eye. No, no. See what I'm saying. Fish eye and I don't think we need more set dressing. Okay, like this one. This looks cool. This is good to see it up here. Yeah, and I like it. Okay, let's go. Yeah, blah, blah, blah, blah, blah. (indistinct chatter) - It's just a mindset. - It's just a mindset, of course. It's the hottest day ever. (cheering) - So what cold, real summer? - To grab your blankets, and then we're gonna get you back in shortly. - Make sure we have enough time too for our stills. - Yeah, we do, 'cause we definitely need to go. - Oh, I totally agree. - I think they're gonna get you back in the car, and then we're gonna get stills after. - Can you hear more? - How do you feel about the car? - Me and my grandma blink. - Are we Tokyo drifting? - A few moments of cold, and then we'll be done with it. So just face, neck, sexy. Let's roll camera. - All right, I'm gonna get to see you. - It's really cold. - I haven't had the cat to warm up, are you ready? - And. - All right, we're good. I'll take that from you. Let's get Alex. (cheering) - The cat warmers are ready! (laughing) - Go on a towel. - Me too. - You can get him in here. - Oh my god, the sun came out for you right now. That's when I felt like it was a reward. - Tell me how that really felt. (laughing) - I literally, honestly, because the Beyonce came on, I said what would Beyonce do? Beyonce would not act cold, and I said, "Flock it." - Two seconds, your facial expression totally changed. You're like-- - On this, to like-- (laughing) I'm not kidding the song. - It's like, it's giving the window, which is lost her. - Smoking. - Oh, am I on fire? - Yeah, he always smoking. (laughing) - Alrighty, well, at least that's over. Could you see the branding on the cube? - Yeah. - It looks really cute. - Yeah, this is nice. - Yeah. - Yeah. - You know how we're left to do 45 things. - Have you ever had a chute that went perfectly on time, ever though? - No. (upbeat music) - I'm perfectly good. - Come on, come on. - Come on, come on. - Come on, come on. - Come on, come on. (upbeat music) - Oh, how are you? (upbeat music) - Ooh. Bad. - Bad? - Bad? Okay. (upbeat music) (screaming) - Oh my god. - Wasn't that bad? - Crushed it. - That was a lot of cardio actually. Don't you guys feel like you just ran a marathon? We get Tyler and the vlog. I think we're running with it. (upbeat music) - We're getting these quick and then we'll go back. - This is my little experience 'cause I got too much Botox on accident. I'm like, I can't move my face. - Is that a thing? - It really pumps me up. I'm like, it feels like I can't move my face. (upbeat music) - Wow. It's been like desperate show. - Yeah. - I'm like, does it look weird with just me? - Yeah. (laughing) - We're partying. Yeah. We're having fun summer. (upbeat music) - Your favorite spot? - I feel like I've reached the point where my fingers and toes have started to go. I should have gone to hot coffee. - No. - Coffee. - Hot coffee. - Hot coffee for me. - Stupid idiot. I want to get iced coffee. Hi. Oh my god. Did you like these on fire? Hi. I've never felt them this morning in my life. I think they've just been like sitting here. - Yeah. - Wait, this one's there. - There's so hot. - There's so hot. (beep) - Alex, you look warm. - I do. - You look warm. (upbeat music) - That looked like a great throw. - What? - That looked good. - Is it? - I mean from-- - Coming my heart is. - How it landed looked great? - To make it look appropriate. (upbeat music) - I had it the first two the way you guys. (beep) - Hey, I ate that. - Hey! - It was like a perfect placement. - Come on. - And. - Hi. - To make a compilation of you running to the towel. - I know. (upbeat music) - Good? - Whoa. - Hi. (upbeat music) - Oh. (upbeat music) - How are you feeling about the roll shoot? - Good. I'm so happy with everything. Now let's see if we can get this shot. - Is there only two shots left? - Well, two. They're saying we have two, but I definitely need to do more. (beep) Yeah. It's not done. - Channel that it. Enter the answer. (upbeat music) - Do the glasses with the crooked? - Oh, I see what we're saying a little bit. (upbeat music) (upbeat music) - We're fine. We're fine. - I'm so sorry. - You look warm. You look warm. - So hot. (upbeat music) - Hey, we're done. - Whoo! - Whoo! - Whoo! - Here. - Whoo! - Whoo! - But how did it look? - It's all right. - What's up? - We all feel good? - Yeah. - We're up on Alex. - Wait. Wait, let's see. - You're kidding. - You're lying. - It looks so good. - Whatever you're selling, I'm buying. (laughing) - We're selling ice cubes now. Ice cubes. - One, two, three. - Ready? - Go, go, go! Go, go, go! - Yes! - Relax, this one! (screaming) - Hey, okay, okay. - You made her choice. Like water, water. - I got it, I got it, I got it, I got it. - No. - We're over to look up. (music) (music) (music) (music) - Lauren. (music) (cheering) (music) (laughing) - Oh my god, I'm sad. - You're sad? - I feel like we're not getting a lot of shots I wanted to get because it's so cold. - I will say you have like a switch when you're like freezing and then they start shooting and it's just gone. - What's the girl to do? - I'm sure that I shouldn't stay for more shots on the beach. - She went last six times. - You got it. - I just don't want to like ruin the whole. - You're not. - What do you mean? - You made the whole campaign. - No, but like, do we need more beach pictures with all the girls? - You crushed it, I think, between the group shots and the solo shots and then the shots we're getting with them. - We have it. - People have enough skin for this. - Yeah. - We're gonna get it right now with them. So we have a nice, like, very easy. - Right. - You're not going back up. - What time is it? - It's 15. - 15. - Okay. - I was right here. - So, I got something out. - This is so cute. - This is so cute. - Cheers to an amazing successful day and thank you all for all the hard work and effort that you put in. Because I know it's not easy to make something like this come together and I know it's gonna be really, really amazing. And I am grateful for just the effort and you guys going the extra mile with this. And I know it was a little cold at the end, but we made it. And I'm just very, very grateful this is our second real campaign that we've ever shot. So just the more that we get to do things like this, the more this all feels like the reality and the dream come true. And I just thank you all for being a part of that and making this so smooth and seamless. And let's take a shot. - Oh my God! - Oh my God! (upbeat music)

Podcast Summary

Key Points:

  1. The shoot is part of Real Actives Summer Campaign, emphasizing cardio, energy, and a vibrant, active lifestyle.
  2. The creative vision focuses on simplicity, confidence, and skin care as a non-barrier to enjoying summer.
  3. The team explores bold, colorful looks, including metallic and reflective elements, to convey a futuristic, playful aesthetic.
  4. There’s a strong emphasis on authenticity and personal expression, with the lead actor feeling free to make creative decisions.
  5. The shoot includes dynamic group and solo shots, with an organic, energetic feel that mimics real summer experiences.
  6. Challenges like cold weather and limited time impact the shoot, but the team adapts with enthusiasm and humor.
  7. A favorite shot features a wide-angle scene with a slurpee, highlighting a unique and personal moment.
  8. The campaign successfully blends fun, spontaneity, and brand messaging, creating a cohesive and engaging visual story.

Summary:

The Real Actives Summer Campaign shoot emphasizes energy, spontaneity, and a bold, vibrant aesthetic to capture the spirit of summer. The team explores dynamic, colorful looks—like metallic, reflective wear and playful fashion—while promoting the idea that a simple, confident routine doesn’t hinder one’s summer experience. The shoot features a mix of group and solo shots, with realistic, lively moments such as running, dancing, and playful interactions, highlighting authenticity and fun.

Despite cold weather and tight timelines, the team stays positive and creative, adapting with humor and dedication. One standout moment is a wide-angle shot of the lead in front of a fridge with a slurpee, which becomes a favorite due to its personal and unique feel. The creative team asserts ownership and freedom in decision-making, making the process feel both empowering and genuine.

The campaign successfully blends action, personality, and brand identity, resulting in a lively, engaging visual narrative that reflects real summer vibes. Though time constraints and weather challenges arise, the overall energy and collaboration ensure a successful and heartfelt shoot. The final result is a vibrant, relatable, and joyful campaign that aligns with Real Actives’ core message of living freely and confidently in summer.

FAQs

The campaign promotes a vibrant, active summer lifestyle where skincare routines are effortless and don't interfere with enjoying the season.

The shoot features a metallic, reflective bikini bottom and a top, designed to create a cool, modern aesthetic with summer branding that doesn't clash with the product.

One standout shot is in front of a fridge with a slurpee, which, after cropping, is considered a favorite for its unique and fun composition.

The model has creative freedom to suggest changes and provide input, allowing them to feel empowered and aligned with the campaign's vision.

The shoot was cold and physically demanding, with participants describing it as feeling like running a marathon, and some struggled with discomfort or movement.

The team emphasizes genuine, unscripted moments and shared experiences, making the campaign feel like a true reflection of real summer life and personal joy.

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