Brutal Business Lessons for 2026: Marketing, Branding & Indian Customers - Rajiv | FO457 Raj Shamani - Raj Shamani's Figuring Out

Intro 2026 Kiliye top business lessons which are brutal. Speaker 2 Most basic outcome sabko lagta India exochalis karoge population ghanta the market is not one 40,00,00,000 people. If you want to make money in this country, the market is the top 10,00,000 people. That's. Speaker 1 It kesa identify guru made a top 10,00,000 customers. Speaker 2 The right customer is the man man money authority need kiske pass paisa he kiske pass decision laneki authority or kiske pass zaru rathe aapke product service key. Speaker 1 What do you think about? Speaker 2 Branding wherever attention goes, money flows. Marketing energy or space growth ke barme sochne ke liye, growth ke activities karne ke liye Otherwise life is hell. Now the other layer is selling. Selling may sabse important rule yeh hai jiski sabse zadar repetitive effort hai bechne ke huske sabse zadar successor Rajiv. The richest person in the room is the person with the highest number of rejections. You can either be a rejected millionaire or billionaire, or you can be a respected broke person. Most people play safe in sales because they want to be respected. Speaker 1 Interesting. Speaker 2 Say most commonly asked question, have business owners how much margin is good margin as long as you are making enough money to fulfill these three trinities of margin? Speaker 1 All the points are crazy. Aaj Ki world me business start karna the bodies here like in Sai business concise Sai business idea concise other business start kar de to score 10X level by scale case karthe laco corrode pricing case fixed karte strategies case banate margin case expand karte marketing case karte overall business Co expand case karte is my both problems are there isilia aaj kajo episode dismayed top business lessons ke baare baat kariye Jo her business owner or her small business owner ko jaane hi chaiye with our today's guest Rajiv Talreja. Yeah India can number one business coach hai or a successful entrepreneur be hai. Do you know Hazaro small business owners kosikhaya hai Ki tough times make kaise survive kare is episode main hamunse bohot sari baate Johnny Ki kaise right targeting hotiye pricing case select to the customers business business AAP Ki business model correct or be bohot sari cheese and rajeev Ki Agar AAP a golden rules business car to AAP ka game completely changed OU golden rule kya hai OS episode Rajeev yasay entrepreneurs yebi jante key resilience sif mindset many update tools maybe honey chahiye ACLA professionals choose karte Asus expert book PCs jobana hai worry free durability career a laptop 24 out of 28 military grade test pass karta hai. Or is the screen cut top panel up to 30 KGS the pressure handle karsaktha hai plus spill resistant keyboard or keys to 1,00,00,000 presses the tested to accidental spills over heavy typing a laptop smoothly or save laptop in Asus support be dependable here built for worry free service for SMB in the service Mondays a Saturday tuck available here 9:00 AM to 9:00 PM on site 15,500 plus pin code pay service or 80 countries may global warranty be Asus expert books que bare me janne gili check out Flipkart. The link is in the description. The Idea Behind This Podcast So the idea of the podcast is 2026 kiliye top business lessons which are brutal. OK, so reality here Logo Co Samad Nache seek Nache to build their business and scale it to another level. Got it right in 2026 and sky be part of Sakta to save themselves from all this technology and AI and startups coming in the world. Cookie bots are a small business, a struggle. So let's just talk about that. What do you think should be the lessons people should follow Isme dothin Jeez, no Sakti, I wanna structure it back. Maybe you tell system her company go be implement Kari Dinachi for 2026 or else it's trouble for them. Yeah, practice is already They should have a checklist key every week or every month. Are they following up on those or no? That can be 1. Other can be contrarian insights, which you see, or you see the problem with all the Msmes and businesses that you work with, problems that you fix things are very tough. Speaker 2 So it's a combination of factors given you told me this topic key 26 hard hitting facts. So I looked at it from the point of view of outcome, outcome, most basic outcome, I pass a kamana, correct? So I kind of started looking at rules of making money, OK, keep, which means those rules don't change. The rules don't change at all. So from that point of view, there are some macro aspects, OK, Just say the type of customer up target. That's one very critical aspect in today's day and age. Sabko lakta India exo chalis karologe population ghanta OK, The market is not 100 and 40,00,00,000 people. If you want to make money in this country, the market is the top 10,00,000 people. Speaker 1 That's it. That's it, of course. Speaker 2 Startup, startup funding, but there end of the road profit very, very rare like I would say the Zomato, the Swiggies are outliers in key valuation. Bharti Jayegi yeah, profitable but it's like a never ending burn will happen right. So the way I would say is I'm not talking about outlier entrepreneurs like dependent. I'm talking about normal people like me and you. OK, Hamare liye focus get from that point of view, he if it's a country that looks like it's a country of 140 crore people, any business should look at what are the top 10,00,000 people who are the right customers for my product or my service or my capability and how do you make money there? How to Identify Your Top ₹10 Lakh Customers OK so how do I identify my business owner who makes which are top 10,00,000 customers? Kesa Identifier Guru made a top 10,00,000 customers. Speaker 2 Ekto bhati basic definition of who is the right customer, The right customer is the man OK, man money authority need kiske pass paisa hai, Kiske pass decision authority or kiske pass product service key OK. So in any business that you're doing, you need to identify man can't have money, authority, need product, service. If you are targeting the people who have money but they don't have need or they don't have authority, Jaber Ubola Papa say pushnai, mummy say pushnai, then you lose in the sales cycle. OK, So you need to find who has the money, who has the authority, who has the need. Now while you're selecting a category of customer now a brutal factor. Whoever you sell to, their problem becomes your problem. Just go be a bit, OK? Unki problems are key problem. For example ma'am, I can be selling boats to fishermen Tigger or I can be selling yachts to millionaires and billionaires boat or yacht don't know Pani Bejalta OK undono ke concept Co explain karnika knowledge. Same here but I got many apna business. I'm selling boats to fishermen, Madam. Profit. Compromise problem. Problem problem usko deniya installment AAB Agar main yehi apna knowledge or skill Ki pani petarne Wale bahan kobech raho yaad Kobe E millenaire billionaire E millionaire or billionaire Ki problem kya ke sabse premium segment wala dekhana sabse acha brand wala dekhana now yeah simple basic principle just go be apna product service business owner business customer business major problems decision making hierarchy to sales process. So segment key problem AAP key problem one guy you know true. So you have to choose K AAP concept problems ke saath jeene ke liye radio or you have to compliment Kyagar main B to B main business karao or mahaki problem Make a long sales cycle like UK decision making hierarchy Yeah was long sales cycle Co main apne financial cash flow Co effect. Can I have AB to C line? OK, so a business owner firstly has to evaluate who am I selling to? Speaker 1 OK. Speaker 2 Yeah, that's the start point of any business. I have seen business owners Jinone Horse Blinders, Lagake a key segment by Focus, Karge Salo, say OC segment by Danda Banaya and when they start getting this realization then they develop the intelligence key. How can I sell to another segment or how can I choose a better quality of customer where their problem should become my problem? Choosing Better Customers Yeah, interesting. So how can I give me give me more examples on how can I choose a better customer there? Speaker 2 I'll give you an example. I'll take a very basic business example media client team fashion designer. She used to make wedding langas target customers here to be brides to be bride target customers there W Delhi. And when she came, she said, you're people find my collection expensive. Ke pachaar rupeka lehenga Lobo. Thank you. Bod manga bod manga bod Benga now aaj Ki did may even a middle class bride spends at least 1,00,000 on a lenga. OK, it's one of those aspirational spends. He gave him a necklace Kamka le lungi but mujhe lehenga premium Chai. So then when she told me key she had a boutique in West Delhi, I asked her a simple question. Key aapke boutique punch says SAT kilometre radius key population key average income kabuki. He said lower middle class law. Now this woman has been running that boutique for four years in that location which charge salme. But I was ka sabse bada nuk san kyawata not lack of customers, not rejection. Sabse badar muska uska nuksan huwadha uske belief you are expensive. So she had lost conviction in her own craft. I said I'm going to ask you to make one. More might sound difficult. Dard hoga kharchabi hoga but what Ek move karo bharosa rakhi orphan. No, that's my name. Baad main baat karte. I said shut your boutique in that location. Choose a location in Delhi which is a premium location. Rent will be premium. Yeah, rent bachani ke chakkar Mein apne apna kitna nuksan kya AAP soj binay saktho. Not just financial nuksan, but abne belief or conviction ganuksan. She moved to a upmarket location. I said now double your prices. She doubled her prices in the next one year. She made more money than she had made in four years because she realized that who she was selling to, their problem was becoming her. Speaker 1 Problem. True, true. But it's not easy to change customers because normal thought this person trusted you, right? A normal first thought is location. Yes, a bhat problem plus bhat loges relocation maniniyota bhat loge patients with that bet ke dekhun Ki shayed mera chalti dukanti. All of these things and there are high chances. Speaker 2 Well yeah Jo dharana Raj People start living with their problems as a way of life. OK meraic simple thought process Agar aaj AB Jo kar REO muse aapke desired result nahi mil Rai now AAP ko chaya naya result agaria nahi himmatar naya action dalniki him AAP to result naya kasai and the other times change hota and Raj when they are sick and tired of being sick and tired. Yeah, insight Agar Main US entrepreneur ko probably. Or what Kabhi kabhi, the the timing of the decision of change I think matters a lot. OK. Speaker 1 True. True when that is. That is true because. Decision-Making Fatigue As humans make decision making fatigue, we rather live with the problem then explore a new solution. So what if my store location change customer footfall? What if my Instagram marketing? Or what if my team member salary Jo insan? Yeah, what if it doesn't work? Ke chakkar main pasana Agarwal ekbar sochke dekhe Ki bhai main to tension but actually she's already. So I'm a big believer, Raj Ki Jobi micro businesses as small businesses and medium enterprise businesses. I'm not talking about Ambani Adani Level K infrastructure businesses. Speaker 1 Large business. Speaker 2 Telecom where say businesses Ki bhatnikara woh shuru karniki ham right? I'm talking about hum jaisalu gagar business banana chat. We have to look at key. What is the easiest, fastest smartest path to money creation or yahi par because Internet pay ethna awaz hai because Business Media PR ethna loud hai complex businesses or complex entrepreneurs key journey go highlight just simple loganna. What simple ideas be implemented? Speaker 1 Because they are like the complexity only works. Speaker 2 Unko aspiration Ek bad jata Ki mujhe agla boat banana mujhe agla lenskart banana Even they started with baby steps Solina. So what are your baby steps? And the first baby step is, who are you selling to? Spend Threshold / Targeting the Wrong Customers Interesting. What's #2 I agree with this part. Speaker 2 AB job when you 0 in give a customer here Jin Kelly and my product banonga yeah service deliver karunga you have to now evaluate the product or service product service provide Karam customer Ketna sochega Ketna nahi sochega. Speaker 1 What do you mean by? Speaker 2 That I call this the spend threat. OK OK example to explain the spend threat ikbar IK coach I am a boss. He introduced himself and he said I'm a happiness coach. OK, I coach people Taki they live a happier life. I said great AB business fantastic. So he said. But Rajeev Aaj kalna low body distracted people are OK to spend ₹2000 at Pub me on a weekend. But they had a Rebecca coaching session. Nailate log then I'm thinking to myself yeah, be unhappy so and he took this very higher moral ground BRP happiness or inner work kind of thing. Typical social activist approach. So I asked him a question. I said AAP ka target customer gonna. He said everybody har kisi ko happiness coaching Chai har kisi Ki life mistress har kisi Ki life my problem AB Ek business owner jab yeh sosta hai Ki mere product service Ki zarrat har kisi koena to koi. If everybody is your customer, then nobody's actually your customer. That's an old rule, right? So I said don't give me vague moral science answers. Tell me Archie did may job apni coaching service pitch coaching session of pitch. Who are you pitching this to? So he said working professionals. I said salary band, He said ₹60,000 per month. Selekar Dolaku per month. Stuck. Just keep his salary. Here I am pitching coaching sessions to them. Four coaching sessions in a month. Chairs are rupee. So I told him a pen or paper low likos sat hazar rupe dola customer working professional Ki life ke kharcheleko agarwo Bombay ya Delhi ya Bangalore ya Chennai ya Hyderabad jaise share merera kiss kiss approximate. Uske ghar Ki Mai kamseka masi azar rupe hogi true okay sedan ya SUV uskar Ki EMI attrace pache sazar rupe hogi Agar dola hai 35 plus hai okay but choki school fees, bacho ke school fees, school fees, domestic help, Wi-Fi connection, mobile phone bill, fuel expense, lifestyle breakdown. Yeah, Coffee bar Utaki business owners Khudke Product Co apne customer K budget or apne customer K life. So now this is a spend threat product service in the priority of spending of this customer leave important, it is not even in consideration what Dola Krupak Kamanewala corporate executive happiness coaching a baramis Soj Binaya. Speaker 1 True. Speaker 2 So you are outside the consideration set. Speaker 1 Nobody even cares about it. Like that person definitely doesn't care. Speaker 2 About this is like AAP India but UP Nigeria may election fantasy. It's not a business, it's a fantasy. So he said that people don't need inner work, people don't need mindfulness. I said happiness coaching Ki Dukan bankar main yeh ke rahu Ki Agar just go up, target just go up. So throw a key mera customer whose key priority of spending may you are not even on the consideration set then you're targeting the wrong customer. Target a customer. In fact, I would say, and this is the actual suggestion I gave him. I said target the family members, the spouses of politicians, film stars, OK celebrities, because yeah, US environment make a family members Zeeta jaapar koi or alpha hai or alpha automatically in patent emotional scars inflate chairs are kya unko tum, they'll be happy to pay. Speaker 1 Because they have money, they have time and their willingness to pay. Because their life is torturous. Speaker 2 And they have need, right? They want this, right? So firstly, who you sell to 2nd apka product or service unke life may unke budget may, is there a spend threat? You have to evaluate that. I give another example. I'll give you another example. Speaker 1 I'll. Speaker 2 Give you another business example, one very common business that many people start is digital marketing agency, right? Just go Instagram, YouTube operate. Here is the opportunity digital marketing agency. 90% of the digital marketing agencies target Jinke Bhati Chote businesses AB batae Agar as a digital marketing agency. You are going to a business just got turnover OK revenue revenue presentation Dekaro key Facebook is a big world Instagram is a big world YouTube is a big world. AAP kar traditional businesses go online like a Hamad Kelly a content strategy banayenge content scripts banayenge fair AAP key video shooting Karenge editing karenge posting karenge optimization karenge engagement or Phil hamari it anybody team hogi a content writer Hoga a graphic designer Hoga video editor hoga content study. Just yoga We need ₹1,00,000 a month. Retainer art lakh per month. Revenue ₹1,00,000 a month. Customer digital marketing game My name is your business owner Business owners to ₹1,00,000 accept. Speaker 1 Agreed. Speaker 2 Again, spend threat per month revenue Karniwali company salary time but so that's a classic example. Again digital marketing agencies hamare content creation ability bought a cheer but customer I said kyuki tum jisko pitch kar REO uskelia tum priority hoi nae. Do they need you? Yes. Do they want you? No Theoretically that business needs marketing. Practically who afford Naikarpate tobo dhoti in my name is Hima Tarzath digital marketing agency Banani. Make it for the top 1%. Make it for the bigger enterprise clients. Yeah, make it for someone just kept us manufacturing. So Jabbi up KCB customer go target Karo or KCB product or service case. Our target karo in dono ka match hona Chai key. The customer should be the right customer money authority need the product or service should be such that it should be a high priority spend for this customer. True, Yeah, yeah Do basic principle koibi existing business owner Joya podcast they have who apne business care frame in do principles go lagalena usko yato nai opportunities dekhenge apne low margin, slow payment, inconsistent sales care problems go solve Karnikali yatos going now business opportunity the kega apne industry. Speaker 1 These two are just powerful. Like just do only a very powerful people need to do a a check? I so agree with this cookie. I have gone through this problem and because I've started a new thing us maybe I'm going through the same problem. So it's there's nothing else for me to add because I think it's genuinely a solution to a large problem which most of the people miss. Cookie best product. Yeah. Yeah, like that. What the Customer Is Willing to Spend / Perceived Value I definitely agree with this one. What's third? Speaker 2 So we've looked at customer, we've looked at the spending thread. If I have to look at another element, would be pricing OK? Because price plus profit equals selling price job school may the commerce may seeker who actually did relevant Haney OK arch key date may pricing Tori reverse What is my customer willing to spend? OK B to B customer B to C customer her product key perceptive value. OK key perceptive value. He is product radio main Diljit Dosanjh ke concert radio. It's a perceptive value. Speaker 1 OK, actual value. Speaker 2 Uski actual value concert shaher SE bhar Hwy. Ke baju main kisil bade ground memorial Jo actually a professional venue. Perceptive value. Actually Spotify, so you need to map perceptive value up. What is the customer willing to spend minus? How much margin do I want to make? OK equals that is the cost just I have to develop efficiency to create that product or service. Speaker 1 Interesting to perceptive value define. Speaker 2 Ekto create Ki jasatiya perceptive value guy I'll give you an example. OK Mirak dosta Joe brands killer YouTube channels one another. My name was Sekhbar pucha Ki bhai to brand kelijo YouTube channel to to team hire karta YouTube channel Kelly or to team manage karta you said Ek YouTube channel said great usnage of shuru Ki aye brands uske pehle thin customer Co usne yehi service chela krupe per month Pechi wupele teen chart customer Q usne's success dekhi dusre brands Co perceptive value bargai abhi service price increase key dasla krupe per month Because perceptive value was like as a brand home to print media or television. Yes, of traditional means YouTube 100,000 subscriber 200,000 subscribers Perceptive value OK, Now that perceptive value can be enhanced through credibility. OK, but Joe Suraj OK now is speech may customer will not continue only on the basis of perceptive value. No customer now for some of his clients, he was able to pivot and create more marketing properties for them, IPS for them and help them see the ROI. For a client skill, he was not able to do it. So perceptive value diminished, price diminished. OK. So as a business you have to test perceptive value of your commodity businesses. Mahapartho Ek known value, established value, he cement ethnic Kahi biktai, steel ethnic Kahi Biktai OK, But luxury products, luxury services is all perceptive value. OK. Like I'll give an example, I met an architect, Bombay Civic architect and we were looking at interiors for one of my clients restaurant. Speaker 1 OK. Speaker 2 Yeah, architect because he's done a premium Japanese lounge ka interior yabar Mumbai, me and that lounge is pretty famous across the country. Now he says Ki do hazar square feet gay restaurant Kelly merry fees uske Uber karchalag. OK my friend, what's preparing? What? OK because perceptive value. Yeah, architect mera interior karega mere jaga ke be value yehi hogi OK or yehi dosta mera was talking to two other local architects OK in Bangalore. Speaker 1 Luxury flagship product. Speaker 2 Flagship story naidi kaam achada design achada but the same friend when those architects were saying ₹5,00,000 will be their fee was trying to negotiate hard with them. OK. So perceptive value is either influenced in today's day and age through your? Brand your visibility up key reach. OK, that is 1 big factor that influences perceptive value. OK. The other factor is of course I've got track record and the third and the most real factor, job key perceptive value influence. Do you have the capacity to say no? Speaker 1 OK. What do you mean? Speaker 2 Which means let's say AAPEC contractor AAP ghar banate ho ghar execute karte ho architect design data AAP contractor ho AAP labor lagata material source karte AAP execute karte. I know contractors Jo Ek project main tab Tak nai guste jab Tak ho project key value unke pricing standards a match same kaam for your contractor probably 30% yeah 40% yoga but client in client ko Pata hai Ki bhai escape us coffee kaam hai Agar main escape price to demand generation. Speaker 1 How do you create that? Speaker 2 It's simple OK Agar as a contractor many capacity at any given point of time I can at the Max be constructing 30,000 square feet and a Mujhe Patel many capacity square feet. Mujhe Patel already come square feet. Those are square feet. This is my price take it or leave it conviction and customers by that conviction but negotiate but you will be like doesn't work for me so. Generation marketing. Speaker 1 But then how do you create that perception value? Let's say, for example, anyone interiors go interior interior fees whatever right interiors yeah track record products then how this new person just design. Speaker 2 New person can't do this. OK, so Kobe new person, can a first strategy serve then sell? Speaker 1 So then serve may be starting. When you start you only get smaller projects. Yes, you don't get iconic projects. In this case. It's my price buddy. Speaker 2 I'll give you an example agree Jabba KCB industry mashuruwati Kam karo AB Co bada Kam nahi milega so easily AB Co you'll have to punch beyond your means. I'll give you an example. When a client is solo entrepreneur, the architect, the 27 years old to get creative, very creative, but customers are meeting Ki shurua as an interrogation. She looks young to customer Sare saval were focused on are you credible Sabse bada project hamare type Hamare community apartment And even if 8 out of 10 cases plan to say design free design or Phil che Maine no Maine bad unke Instagram pay esco apni designs dictiti joeye apnagar praveskar. Now for someone like that, how can she get that big break? That's the question, right? I told her one simple thing. Tumhari Umar to tum accelerate tumbale bada chashma penlo or tode silver streaks karake unko pepper. Look, maybe you can't accelerate that. There are some things that are not in your control. Essentially, what are people questioning? Credibility, right? Credibility can be proven either through your experience or through your expertise. Tumne experience karastaliya bahati slow rasta. Speaker 1 Hai. Speaker 2 True expertise expertise social media content Create kya Ki yeh hai Bara cheese living room jab kitchen design kare ho toye char type kitchen layout hotel aapki personality kitchen layout suit karega. Now when she starts showing expertise uske content PE Raj shamani uske content PE hazar view hazar view Raj shamani go follow kartiya or Rajamani. Professional content creator services Professional content creator So as a business owner how many don't matter to you? Who matters to you? TK Rajmani ke account Mein bade bade industrialist we follow karte. Sports Personality we follow karte. Film stars we follow karte or film Papa Ki pari Priya we follow karte Jo kisi GE target customer name tum dekho tumhare hazar views or tumare these like kiske aare taki You don't give up, you stay consistent. Abhuji consistently jab karne lagina my name aik inbound message do inbound message Ek salkander harmaine do inquiry abhi do inquiry jabati hai. Ex solo entrepreneur, no team, no office, working from home architect though Inquiry per month is a pretty good inflow of lead. Jab yeh meeting Kelia Jadidi meeting Ki shuruat. Kahase odiri meeting shuruat aapki Umar kya hai meeting. I'm so excited to see you. It's such a pleasure to meet you. I've been following your content, it's so amazing. Hamare ghar Ki to taiyari hamne shuru Ki aapka content meeting shuru What my client can we take a selfie? Meeting selfies. The point I'm making is Ki Agar aapke paas experience, the expertise, the Kaneki opportunity harke Sal ke founder ho lala company owner yeh sabke. So in terms of pricing, to come back to the point, we were talking about key perceptive value. Equals to cost may have to produce operational efficiency. OK, so a Third Point a main fourth point because yes sub say most commonly asked question have business owners car must say key Rajiv how much margin is good margin took her industry key profit equation Koi distribution or trading car business car wholesale car business car S Karolka Turnoroga teen do percent teen percent car margin Tukey. How Much Margin Is a Good Margin? / The Trinity of Margin It's essentially just you are a channel distribution koi manufacturing, bhati complex manufacturing car chase art person car profit burst koi services professional just car 40 to 6070% of profit margin. So the question, the $1,000,000 question is Ki bhai mujhe kaise Pata Ki jitna Mein kamarau kafi hai anaya. So is Kelly. The next point I will highlight is what you should evaluate in your businesses. Ki jitna Mein margin kamarau. Does that fit? What a concept? Does that fit the Trinity of margin? Speaker 1 OK, Trinity of margin. Speaker 2 To margin K utilization get teen objectives for them OK acha margin ke Sega them acha margin Ki Agar mera business utna Kama parai taki main apne business may reinvest kar saku apne logo Co growth de saku or khutko E kachi lifestyle. So as long as you are making enough money to fulfill these three trinities of margin, as long as you are making enough money Ki mere pass cash reserve Padai for my working capital requirement and may put our investment reserve beside me Raktejarong for any big investment I want to make in my business and infrastructure, manpower machinery. It could be. So the margin is satisfying my businesses needs. Second, the margin should satisfy mere team member can need. Team member can need get me financial growth Achido. Salary appraisal Achido. Yeah, incentive or bonus Achido. So my margin should be good enough to satisfy that. Speaker 1 True. Speaker 2 Or these are my margin should be good enough to satisfy my lifestyle. Lifestyle roti kapada makani roti kapada makan kelava a moderate level of enjoyment, OK or enjoyment kelava my ability to save and invest to build my personal portfolio. So you could be a business K AAP kutch copper wire car hazard or AAP ka margin. What about? Speaker 1 Growth then. Speaker 2 The growth is coming through the the business. Speaker 1 But isn't it slow then? Speaker 2 My kitni vah my neck episode geek podcaster kasatus kanam rajmani hai March 2025 memo episode publisher WADA. Go watch that episode and we'll talk about speed. Talk about podcaster. See, I'm giving you fundamentals, Raj. Slow growth by low passage. That is a big accomplishment in business. Speaker 1 I agree, and then you can always adjust Trinity. Speaker 2 Trinity capacity or decision up logo based on the phase of your business or phase of your life keep business your opportunity. So we have to be more aggressive there. Business is is going in a good smooth flow cruise control, but life make aspiration. Can New Zealand then OK, great. Yeah. Bachoki education Arya Dharmesh. So those decisions you make based on the phase of your life. Now business is a vehicle to serve people. Most people may go clarity Nayaki business Exaria business go end goal. Business is just a vehicle to serve people. It has to serve me. It has to serve my team, It has to serve my customer, business to life or business owner. Christmas. Christmas. Summer vacation, Financial year. So I have seen the most successful business owners I know, Unka business, Unkeleg Zaria. It's not the the the end goal for them, it's the means to the end goal or end goal Kuj BIOS at that wealth creation, impact creation, influence creation. Kuj BIOS Zaryaya business itna seriously nail in a Jaya business. Speaker 1 Yeah, sure. I disagree and agree and so but it's but you, you started that whole point with phase of life and phase of business. It's I agree with that point. Yeah, so absolutely. Speaker 2 No phase of life they go. Figuring out startup founders, health experts, relationship experts, parenting experts. Legacy creation while succession planning next. Speaker 1 Business lesson. Marketing I'm trying to weave this as a sequence Kobe business owner Rd. It's like an MRI scan checklist or customer hogya. Speaker 1 Perception, pricing, OK. Speaker 2 Perception, pricing, OK, profit margin and. Speaker 1 Trinity of margin margins. Speaker 2 OK, equation. Who's the right customer? What's the right product or service? What's the right price point? What's the right profit margin? Does it give me a workable model? Give me a business model? Healthy and unhealthy model? Market marketing business owners. 19 96 2020 6 Ek notion yeah perception word of mouth business situation or inko marketing existing customers tipping point achievement existing customer factory production Hoya inventory Hoya service capacity existing customer existing customer man just be business owner business track record. Just keep a set of reliable customers marketing proactively. First objection of the marketing or project marketing business. Existing customer. Existing customer is existing customer. Tum hebi hum Southeast Better pricing. Marketing benefit customer good job question relationship customer payment timeline, so I said. App key limited capacity App key production line key app key inventory key service delivery capacity key App key limited capacity earning capacity earning capacity Co optimized. Yeah, it's earning capacity Co diminished Karnachi optimized, optimized Karnachi, but existing customer optimize diminished, diminished customer, customer. Correct marketing chuki jab AAP bahar Jake shor machaoge logo Co apni taraf attract karoge Wherever attention goes, money flows. AAP would demand create karoge jab aapke pass projects key pipeline but aapke capacity limited SAB Aapkebas confidence Rahega give by my a limited capacity unkodu who is willing to value my value Joe and son Bodray, I value your value but value actually basima translate they don't value your value. So build that demand through proactive and consistent marketing, say word of mouth upkill limited capacity Economics 1018 Standard High demand, low supply equals better profit to marketing her business. Speaker 1 Whether it's established. Speaker 2 Whether it's established or whether it's new. In fact, Zadar established businesses yeah to premiumization hogya premiumization shodo sustain and scale AB Also you need marketing kitne sare SAE dhande O de jaapar salo SE AAP NE kabhi marketing naikiya ho AAP jante naho M of marketing or AAP Ki Puri business dependency X handful of customers Cooper hai or ignaya player aya market me. He pulled away even one of your customers or two of your crucial customers, especially in B2B businesses, Yeah, just stable business has suddenly struggled. So is your business, Atman Nirbhar? It's not if you're not marketing. So even if you have enough business from your existing customers, marketing is a must. Do hazar chhabis mehto its mandatory do hazar this Tak Agar AAP ke business ke under a full time content creation department nai hoga to AAP ka business he nai hoga chahe wo B2B Hoya B2 CEO chuki decision making ka mechanism change hora Agar AB to C business you have to create content but B to B players we content create digital marketing agency owners, advertising agency owners, logistic company owners, LinkedIn pay IT services company owners, LinkedIn pay content. Where attention goes, money flows. Speaker 1 Absolutely. Speaker 2 So word of mouth treated like a bonus karma treated like a bonus. Agarpura business word of mouth children and you are not established then you are a dying business. Established business Ki baat Ki Joe businessman eksal dosal teensal pansal. They've not yet reached that tipping point. Agar AAP word of mouth depend. And you think that's the sign of credibility then, boss, you can't control her. My inquiry and a word of mouth say you can't predict it. What you can't control what you can't predict depend Then how are you an entrepreneur? You're a gambler then, so every business should be proactive and consistent in marketing. Every because the rules of the game have changed. In fact, we live in an era Jabar. If you're good at marketing and mediocre at delivery, you will still make money, which I believe is also another opportunity. If you're good at marketing and greater delivery, then you make a lot of money. But if you're poor in marketing and great at what you do, then nobody cares because nobody knows. Biggest failure KCB business car is to not be known by their own customers unki industry or yenke product or services. That's the biggest failure of a business owner physiotherapy center, but meter radius major physiotherapy center physiotherapy. That's the reality of the world we live in. Speaker 1 True, I agree 100% hundred 100% and the big opportunity is also in at least just world. The people I meet bots are a logins, marketing, delivery. The large opportunity is key. Are you good at name? Are you good at marketing? And can you be good at delivery as well? That's the biggest opportunity right now, Absolutely. And then that's one and the second big opportunity which I feel genuinely which you said new business, social media, existing business and. Speaker 2 Somebody somewhere creative marketing market Kyunka just do it campaign OK it's such a call to action. It's an emotion it's a vibe. It's a pride woe arrogance didn't get them to adapt to the new age method of marketing of kidness are a homegrown shoes brands sneakers brands. So see the beauty of life is now key. Yato you have wisdom Ki Jo mere pas aaj hai woh hamesha nahi rahega to Ek cheese mujhe hamesha karni padegi woh hai mehnaat or life makes you wise after it makes you broke. So do you have a a forecast of method of wisdom or a retrospective wisdom that you have to choose? OK, so I believe proactive marketing MATLAB as a business app Ki hum aisa kya kar sakte hai taki log hamare barame Jan Pai log hamari capability parakh Pai taki log job hamara product and service karido. Yeah, at least level of consistency. Speaker 1 In the marketing. Speaker 2 In marketing or a differentiating skill, and I'll also break down for you, I believe key marketing a teen avatar hotel, just a Brahma, Vishnu, Maheshana, marketing as a business, AAP ko chunna padega. Three Fundamentals of Marketing Which one of the three avatars suits you? And I'll tell you what the three avatars are. I believe educators will rule the world, entertainers will rule the world, and storytellers will rule the world. Abin teen chizo me AAP ka super skill. Which skill are you inclined to learn and develop? OK, I can be a doctor and I can choose the path of education. I can be a doctor and entertain people through that and educate, Yeah. Or I can be a doctor and tell my story everyday and engage people. Speaker 1 True, right. True. Speaker 2 Map my family business make marble ka showroom Sambhal Saktown as an educator Jahaparmak Qatari marble Italian marble Turkish marble Indian marble ka farak samja ke your trends color palettes information on knowledge. They get credibility established as an educator as an entertainer. OK man, what marble? Care to take away pieces, say art form banake transition reels? Yeah, as a storyteller, came up with pappar chacha ke business memo or Meri as a second generation kaiseya band bajhtiya mujhe koncini lagti wojo uncle hamare account sambal TE wo chali saje unko talikati nayata ye kahaniya bata bata ke. I can build engagement. So who are you? Are you an educator? Are you an entertainer? Are you a storyteller? And if you are none of these, which one can you become? This is the big challenge logo. Resistance to Change & Intellectual Arrogance Ek Ek Factor. You know, key resistance to change. Catherine Key. Mey, Jaisa. Home. Speaker 1 My people have that. Speaker 2 It's easier to satisfy your ego by being who you are, then challenging your ego and trying something that you're not going to be good at initially. Speaker 1 True. OK. Speaker 2 Odusra Ek intellectual arrogance especially hamare country MENA Ek culturally intellectual arrogance hair key product banana wala is more superior than product beach nevala dekhlona. I mean simple simple analogy AAP kisi college major recruitment Kelly AAP sales key profile rako or app operations key profile. Speaker 1 Product management. Speaker 2 Operations key profile. OK. Salesman sales key profile. Most CEO's in the world come from a sales background, yeah. Speaker 1 Sales and marketing the top the category. Speaker 2 Most people want safety, marketing or salesman. Chehra dekhana parthai Ava sunani parthiya operations method desk to most people choose safety by personality now while they choose safety wardrobe safety select it's actually out of fear but. So that element of being clear, the educator, entertainer, storyteller. Speaker 1 Interesting. Who are you? Speaker 2 ME education has been a game changer for me OK, as a business coach, to be able to put out content, showcase my expertise, that has been a game changer for me by personality, I'm an entertainer, but I have struggled to showcase that side of me. Yeh mujhe nahiyata, it's something I have to unlock. OK story Hamari do there's a. Speaker 1 Movie dialogue Ki, what's your story? I don't know which movie. We are not the ones who tell the stories. We are the ones that written about exactly like that. Branding / Brand Building Tell me one thing. Educator, storyteller, entertainer, Yeto, content banana, content creators, OK, sort of, right? But content banana and branding and brand building, what do you think about? Speaker 2 Branding, so I believe that the business owner Jobi business owner ham just maybe brand build Kardiana apne business car yeah apna space me that person will win the biggest OK and I'll give you a very basic ground level practical example. OK char tari ke logo sakte KCB industry Eko sakta ex solo freelancer dusra ho type of business owner OC industry survivor tisra hoga differentiator chauta hoga brand OK, For example, I'll give you a story some joke Bandaiya case in point Mahesh Mahesh Sheikh furniture manufacturing company semi blue collar low income group furniture manufacturing factory Mahesh toye kursika side handle dalna base dalna wheel fix karna cushion fix karna backrest fix karna Yeah maheshka ka maheshki salary maheshka supervisor family wholesale market Mahesh nahi register website business card. OK sturdy hair Comfortable hair merry salaries 2006 50 rupees Mukesh family or friends professionally karna Mukesh to Mukesh Ek workshop jaga furniture office furniture key assembly for Mukesh Ek retail jagaleta joska experience footfall hoagie a workshop Kelly teen char. Mahesh retail store company kanam register comfort office furniture logo website company profile laptop current account. Comfort office furniture. Mukesh key material cost with those are Mukesh key transport cost Mukesh or workshop key or retail store key plus Mary Gmail ID to company website hosting yes of cost. I get to the phone Karna Padega part time security customer Maine Agar Mahesh ko socher ka order diye wo apne chaal ke Charo OR Jo gharwale sabko beta ke chair assembly karwa ke Ek din mehmal deliver karega. Speaker 1 True. Speaker 2 Yeh jobi Mukesh dekhrey Nabi yeh khun kya aasu route Ki Sala yehura mere life chuki Mahesh or Mukesh, these two are selling just another product or service like just another business. There is no differentiator. AB kahani Mehta third character Mandeep Mandeep will be a furniture businessman but what would a long term Socha Mei banonga Mei bei chunga Mei door to door jonga nai to Mandeep LinkedIn videos OK. Are you someone who cares for the health and Wellness of your employees? Are you someone who wants to boost the productivity of your employees? If yes, then stop buying traditional office furniture. Do you realize that on your team there are certain people who are larger in size and certain people smaller in size so the same chair is not suitable for their health, Wellness and well-being? You need custom office furniture based on the body composition of your customer. We are Bodhi office furnitures. We create comfort and luxury at an affordable price. All you need to do is download our app, take a picture of your team members and our latest AI enabled app will draft the requirement of how many large size, extra large size, medium size and small size chairs you need. And guess what, if the team member leaves and goes, we also give you a replacement of size without additional cost. Now watch customer goes through the entire journey. App download karke team members have photo down karke proposal jabo closing honey jabo proposal jani sales executive. We are not a traditional manufacturer. Hum bespoke chairs karte just a bespoke tailoring out there. How are a bespoke furniture out there? So you can't compare Apple to orange. So firstly, are you willing to spend a premium on the Wellness of your people? QQ SAP K business guy productivity Now in every industry are there a category of customers who value the value and are willing to pay a premium? Yes, the same chair Mandeep can sell at ₹7000 Mukesh and Mahesh will fight for the culture of the market. Mandeep gets the cream of the market because he has a differentiator and he has the ability to market the differentiator. But Mandeep Ki sabse badi dikatagi when a customer who's looking at buying a chair tells his purchase officer Ekam karna feather like a saw chair order cardena mandeep key chairs feather like just a brand key chairs a better ho probably probably. But what your customer apne purchase manager Co instruction there are key feather light key chairs order karna wokya karidra federal lights brand product like karidra service like Karidra brand karidra so market karul yeah, just keep us quite differentiator marketing reactive. They will fight for the culture of the market, just keep us differentiator hair marketing ability hair or just keep us brand hair. They will fight for the cream of the market. So to answer your question, should a business focus on building a brand Bilkul 100%. The good news is it micro small medium enterprise industry may brand banana is easier in comparison to a large MNC Coca-Cola Co billions of dollars karsh karne parte branding make you keep Pepsi billions of dollars. But day-to-day businesses may aapke competitors in nahi socha re to jiske pass ye soche or sochko wo consistent execution kesat who messaging career market may Ek recall value banjati. Speaker 1 True. Speaker 2 Here bespoke furniture so brand building for a smaller business is actually easier clear definition consistent messaging yeah Dochi is a. Speaker 1 True. Speaker 2 Yeah Mira Cliente contractor positioning your family contractor family doctor, a family lawyer, a family pediatrician maka family contractor to aapke family aapke friends are going to kiss Kobe ghar banana mujhe yadar kega AB wo Ek networking forum member taja parusko 62nd key Har hafti Introduction Introduction Your family contractor your family contractor, your har hafti uske her social media post Pay your family contractor uske business card pay your family contractor uske sales, which I'm your family contractor, family lawyer, a family doctor, a family contractor. Just repetition created recall and it created an association. Ki bhai family contractor emotion Ki mera hai. Simple things can make a big difference. Speaker 1 Repetition to build a brand. Speaker 2 Clarity of message and consistency and repetition. Speaker 1 But you need a differentiator. Speaker 2 A tangible. Speaker 1 Product. Speaker 2 Yeah, a tangible product differentiator and the messaging of all about it. Speaker 1 Because if there's no differentiator and you can't crack the first stage, yeah, jabar tumkoi differentiator with ahi nahi pareo to, then all your effort is dead. Speaker 2 Simple and then Mukesh or Mahesh Jagadre Eki Cheese kill it because both of them are offering just another product or service like just another business. Just another business will make money like just another business and will be treated like just another business. Speaker 1 True Q look is super where they're thinking Hamari quality better. It was awkward. Speaker 2 Differentiator Ek Waqtah Jahapar defect free product Dena was an achievement right? So cafes are a businesses ka benchmark quality quality and sach Batana Raj winning is easy her industry my winning is easy top. Speaker 1 1% is much easier than fighting for the lower. Speaker 2 Food Review How can I serve the best pizza? How can I serve the best Korean Bowl? Washed that Joe Lagaya ganavo hasani sajita jaga log zojaraki yaar khana chaos Zomato swiggy by reviewer che mil jaye mainega kharcha nikal Jaya Mehta nikhar leke jam bought bought API do que do athlete mindset Who has it? How many have it? You can. Most people are running a business being tired bus yaar chalrai chaledo. I always say this in today's day and age, success is easy because most people are not playing for it. Speaker 1 I absolutely agree. Speaker 2 Most people are paying for survival. Speaker 1 OK. Speaker 2 So success is easy. Get these fundamentals. Speaker 1 Also, there's also a thing where people. Speaker 2 Think ideas don't make money execution. Speaker 1 But there's there's a big thing, right? Health, Wellness, etcetera. Speaker 2 Etcetera, behavior as a customer, this is a very practical reality of businesses. I see this day in day out from 196 different types of businesses and obviously we have people in the same industry. Someone catering to a better quality of customer is living a more effortless life in comparison to someone trying to say it's so Charlie's corrode logo business. Speaker 1 I've done both the businesses I've done maybe you know, we used to fight between me and my dad where or Sasta or her. And he was a big believer of Kino Mujhe Ek premium category, his category. So essentially there was there are ₹50 and less ₹100 and more. 50 to 100 was a very small market and his idea was key. I will make 8590 rupees ₹100 wala cheese, which is expensive, is not under 50 but 5050. I want to build a better brand, better thing and I want to deal with a more premium. For example, customer and I was like 50s in each soccer logo bitching yoga in three years. Omara revenues are the Pachaska but profit or PESA or Janjat Tino Compte at the more premium segment and a much premium. And here now in this business to now we only deal with the top 0.01% and landing them as a client is a much longer process. But once you land them, losing them also is a much longer process. The moment you deal with yeah, they trust you more, they give you more chances. They are in it because then they really wait for you to deliver and then both properly delivered. Speaker 2 So and Raj customer key maturity level where they appreciate the value of the value you will provide OK, but just customer Co value they do they don't appreciate it. Now that customer is not a customer. Woke us to Amar hai. OK woah fufaji yeah Duraco bole Toby sold out kyuki jab AAP Ki Ki Ki mujhe inse paisa kitami yeah dekho Ki mujhe Peace of Mind chuki jitna AAP Peace of Mind accumulate kar paoge utna AAP apne AAP ko waqt energy or space dereo growth ke barme sochne kele growth ke activities karne kele badagar AAP ke pas woh customer hai. Jo Ek rute huye fufaji jaise johar cheese kele complain karaye for the sake of complaining or AAP pura waqt business hypocrisy and it's more a blind spot. Key logo E dikta name business owners key galti ka otiye Ki was yada worked yada supports yada service corrupt customer customer scores not attention needed. So I keep telling problem Business owners key the business owner who has the wisdom to understand key main apne upside go optimize karunga upne downside go manage wisdom, then you'll grow. But Agar AAP apna kutka personal time energy downside go manage, upside go optimize. AP apni jayda duske naam karlova to who you surround yourself with is more important than anything in the world. Customer, home supplier, home team member. Who first? Who are they? Otherwise, life is hell. Speaker 1 This was a lesson and long conversation you and I also had when I was doing the startup key associating with a large brand, large personality, large celebrities, not going to be a problem. Don't even optimize for that Optimize who are the right people who understand your value and your values match who is way more important than what are you going to build with it Yeah in in your Bangalore office we. Speaker 2 Are. Yeah, Yeah. Because I'll tell you, business collaborations may be a principal, those successful mostly it fails because. So anytime you are collaborating with somebody, collaborate only if there is clarity. Key, who's the primary masdor of this business? Primary greatness requires rigor. OK? Greatness doesn't happen on the surface. Greatness requires rigor. Very few entrepreneurs in our country have been able to repeat greatness. Botsare Loge Jinka 8 Success Raya and then they think Hamaripas Midas Toucher and the sprinkle money everywhere. Nothing happens out of it where if you have the greatness to build multiple great entities, true. Speaker 1 OK, next point. Selling / Sales Mindset So we've covered who's the right customer, we've covered what is the right product or service in terms of priority. We've covered price point, we've covered ACHA margin care business carrier with the Trinity of margin. We looked at up a model job set Hoja has come market Meleka Janaham. So marketing is important and we've covered one layer above marketing is branding OK. Now the other layer is selling OK, selling Meka selling may subset important rule Yeah hai key sales at numbers game OK, which means AAP kajo sales effort Chahe would direct AAP customers about karaoke team customers about career. Chahe would digital reach ho Ki AAP bombard karao market go with performance marketing ads. Chahe would distributor dealer network ho Ki har nukad gali region main AAP ke channel partners yeah franchisees yeah sales Ek aisa game hai Ki jiski sabse zadar repetitive effort habech Nikki uski sabse zada successor a bought say brands businesses bought say businesses yeah turbo mode of selling say darte marketing a marketing KGA to establish credibility to build reach follow through it aggressively with some kind of sales method is what will people think about us? What will people talk about us? India Market Co founder Brijesh. I said Brijesh. Joe frustrated accomplishment, he said. Intensity. And it reminded me of something that one of my mentors taught me. Rajiv, who would you like to be? Would you like to be broke or would you like to be a millionaire or a billionaire? I said, yeah, obviously millionaire. Billionaire. OK. So then he asked me a question. Rajiv or customer reject customer. How do you feel back then? I was like, yeah, so he said. I said next call, next meeting. So he said Rajeev Agar. Yeah, aapka emotional rejection, I said, what do you mean? He said I'll give a simple rule. Epic networking forum Meho bhataskar Satya pic conference He said the formula is simple. The richest person in the room is the person with the highest number of rejections. He said tested anywhere Kabhi up Kisi restaurant Charlie slogan At the risk of looking stupid, stand up and ask who has had the maximum rejections in their life in business get like get people to give you an approximate number K my name, a kidney rejection will there rejection will there rejection. The person with the highest rejection is the person who's the richest in that room. So he said something to be beautiful. He said. You can either be a rejected millionaire or billionaire, or you can be a respected, broke person. Most people play safe in sales because they want to be respected. Speaker 1 So true. It's true in my businesses, it's true. It's absolutely true. Quickie when people look at podcasts, the wins the limelight, the glamour, the kind of people that sit here billionaires, millionaires, OK, large celebrities everyday Chitne hum saal me guest bulatena utne har hafte me reject karte everyday there are tons of people Jo Hamir rose reject karte like in hum follow karte there are people jinkompishle chop SE aast Tak follow up Hikar people follow up start. We'll see this next year, next year, Sabse pehle week Mein hamara sabse Pehle follow. And every day we follow up and it's we get rejected by not only let's say the multi billionaires or celebrities Apni field expert of everyday. And that is one of the biggest reasons why we are here because we are able to be rejected by thousands of people on a monthly basis and still be shameless. And next month again, go out and reach out to them, me, my team who's in the guest feature. We've gotten blocked by people because we follow up so much and we're still like, OK, fine. Speaker 2 Guru movie My dialogue Abhishek Bachanka You need to build thick skin for success. Most people don't have that thick skin Moti chamri Agar AB nahi banaga tu ye dunya aisi ke karo ke dunya hai niche khichde jangalo yeah. So you will in sales have you need to have that samurai mindset. Ki samurai is for the Japanese warriors with them ye wo Japanese warriors Hotel Joe battle me Jane SE pale apni death ceremony could perform karte tuki as a symbolic gesture. What apne that ceremony could perform? Karte Ki Jo and son mar Chuka hai uska na koi identity hai na koi ego hai na koi fiore hai to just cheese Joe cheese exist nai karti Usman na koi astitva na koi ghamand hai. Fearlessly to sales we were saying that you have to sell knowing KR bet nahi bejunga to already Java Beech *** bad worst Java rejected millionaire over respected brokers Yeah AAP key sales department key psychology mindset. Speaker 1 Sales mindset. Speaker 2 Sales mindset. Some will buy someone to buy, So what? Who's next? Speaker 1 And what's the next point? System Building & Team Building Last point sub say important point. In business, you got to be willing to do the boring work. Passe banane ka sabse proven tarika yeah yeah Jochi's boring hair apusko kiji SOP banana process manual banana her department Gallia her activity Gallia reporting template banana data Enter karna reporting templates me team mentor karna coach Karna train karna guide karna conflict resolve karna feedback then logo accountable old karna Yeah boring. OK, documented by now Process layout that is more entertaining than script banana sales key equation situation. Boring but boring makes money because boring come business mere marketing. SOP laid out a key video ka topic selection kaise hoga editing kaise hoagie distribution kitnai Baja hoga optimization kaise hoga mere sales ka script kaise hoga sales missteps ka honge konsa support material sales mikis tepeus hoga mera operations kaise Sophie banana banaya Hua hai Ki purchase requirement kaise generate karega order ka place karega uska chalan confirmation kaptha delivery production kaam kap shuru karega daily checks and balances. Yes, boring I hear but just like a boring banana, they've built a system of replication. But just banana then they are the system. OK, collection on here, customer system building, team building. Business kabhi or AAP kabhi? What is your objective of building the business? Income generation? Yeah. Wealth creation. Income generation. Karniya freelancing kutko glorify matko business owner matbula. Call yourself a freelancer. Freelancing. Exciting. Frustrating. Income generation or wealth creation Most business owners yeah income generation K chakravyu main pajata or Zindagi B jathi bhatikam business owners wo maturity level that Ponce jhapar unko yeh clarity otiya ke bhai main yeh mainega kharcha nikale naikara mujhe wealth create karni mujhe legacy build karni mujhe khudkela assets banana. War return Sir mere akele Ki mehnaat Mein nahi hoga UUS level Ki return lanya to mujhe Ek Ek wealth creation engine build karni badege or was engine ko chalani ke leh team build karni badege. System building team building is boring but boring makes money. That's the game. Speaker 1 Agree. Nice all the points are crazy but both basic fundamentals. They're not something which is extraordinary, they are the most basic, genuine things which people genuinely miss out. Speaker 2 I'll tell you something Raj yeh content consumption Ki duniya main. I always say this to people Ki Agar AAP aise ho Ki AAP hamesha podcast sundarate ho content consume courses yeah Ek trap B ho sakta hai where you know a lot intellectually information but US information code you have not translated into action and result. So then this information is cholesterol and we live in a world of knowledge cholesterol yeah dust point Gara point yeah yeah pura podcast. If there is someone sincere to evaluate businessman horaiya nai horaiya tonko value milegi direction milega Ek actionable Stephen ke bhai differentiator banana mujhe educator yeah storyteller yeah entertainer bana parega Ki mujhe system banana parenge yeah mujhe right customer dhuna parega mujhe Trinity of margin calculate karna parega action driven podcast could reflect business by Horai and nai Horai literally assessment doing not doing for these 10 points or basic gun bro I said bank account is dunya ka aaj Ki Redmi sabse Hassan Kam. Capability is not when you know capabilities. When you've done it. Knowing Ki aaj relevance, kyuki AI kabbi kuch bhi jansaktam. Knowing Ki relevance is 0. Ability to do and produce a result is proof of capability. Speaker 1 Hang on. Speaker 2 That's the game. Success is easy. Speaker 1 Thank you so much. Thank you for spending time again. Speaker 2 Yes. Speaker 1 You'll keep coming back. Speaker 2 Episode #5 with Raj Shamani. Speaker 1 We'll keep talking, we'll keep doing. You're the only one who's done five years. Yeah, the only one. Speaker 2 Mere Simi pajara like. Speaker 1 Crazy. Thank you so much. Thank. Speaker 2 You for having me? Speaker 1 Thank you so much. Episode number 1 is channel to subscribe or Zada valuable guest Aapkeli leke Aapai. And hum wo unse questions pooch pan Jo AAP chateo #2 mujhe comments me yeh batao Ki AAP or con conse guest into dekhna chate ho hamare podcast PE taki hum 1 le kya or unse woh sawal puche Jo AAP chate ho and #3 yeh episode kisi Ek insan kisa zaroor shwer karna jiski life make positive change haga kyuki Ek conversation enough hoti Ek kisi Ki life change. I'll see you next time. Until then, keep figuring out.