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Brittany Dawn

61m 8s

Brittany Dawn

Brittany Dawn rose to fame as a fitness and body positivity influencer, promoting weight loss and self-love through social media. However, her business model—offering high-cost, non-personalized meal plans to people with eating disorders—was exposed as exploitative, leading customers to report being scammed and denied refunds. This sparked a public backlash, amplified by a viral YouTube prank and online criticism. Her content later shifted to evangelical themes, including religious retreats and merchandise, which drew further condemnation. A major ethical crisis emerged when it was revealed her husband, a former police officer, used excessive force against a Black man, and the couple fostered a Black child, raising serious concerns about racism, power abuse, and exploitation. Critics also accused her of fabricating her miscarriage and foster parenting experiences. Despite a Texas lawsuit alleging deceptive trade practices and a settlement, Dawn continued to grow her audience and profits, highlighting how influencer culture often commodifies personal trauma and reinforces harmful societal norms. The episode explores how online communities develop intense, often irrational, opposition to public figures, revealing deeper systemic issues around body image, religious commercialism, policing, and social justice.

Transcription

10190 Words, 54863 Characters

English
Welcome to Maintenance Phase, the podcast that so loves the world that we've given our only begotten co-hosts. It broke down halfway through. It started strong though. It started strong. The strongest part was your confidence when you said, I've got one. You should know well enough by now to know, oh, it's going to be dark. Part of the issue here is that I am not a lady who was raised in a church. Right. It takes me a minute sometimes to catch on to be like, oh, his Bible talk is happening. Got it. I am Michael Hubbs. I am Aubrey Gordon. If you would like to support the show, you can do that at patreon.com slash maintenance phase. You can also buy t-shirts, mugs, tote bags, all manner of things at TeePublic. Both of those things are linked for you in the show notes. Michael, Aubrey, today, today, we are talking about Brittany Dawn. I'm so excited because all, literally all I know is that there's something, something Christian weight loss, something, something I've never heard of this person. Bless. A couple of content notes before we get into it. There are a lot to be had for today's episode. We are going to talk about police violence. We are going to talk about cruelty to animals. We're going to hit on some transphobic rhetoric. We're going to talk about miscarriage. I feel like Stefan, this episode has everything. I feel like you're doing this to get me interested. It's like a writing prompt. It's like, how can I, how can I tie all of these things together? But then what about you? Are you familiar with Brittany Dawn? I was not before this episode. This was one that was heavily, heavily requested of us. So I thought I would dig in and see what was there. And I will tell you what was there was a colonel. Of a conflict that I understood. And then a bunch of things that grew up around that sort of kernel of a conflict that made me feel kind of complicated. I have complex feelings on this one. So we're going to invite folks into the complexity. I don't like these episodes. I don't like it when current day events are as complicated as history. So I thought we would start out with an Instagram post as we often do on an influencer episode. Let's take a look. At the Instagram, I'm about to be influenced. I am going to ask you to describe the post that I just sent you. Wow. Good God. Yep. So this is from an account called real Brittany Dawn. It's a photo of like an extremely thin woman wearing like bikini bottoms and a crop top top. And she's sideways to the camera, like mugshot style. So you can see how like impossibly flat her style is. She looks two dimensional. Yeah. The post says facts. Every female should know one. Every girl has roles when they bend over to when someone says you're beautiful, they're not lying. Three, any girl you ask will have a stretch mark. They're beyond normal for you should have more confidence. It's actually really attractive. Five, you're allowed to fall in love with yourself and you should. Six, it's okay. Not love every part of your body, but you should. Seven, everyone's boobs are uneven. We just did an entire bonus episode about my wax skeleton. So I feel seen by this. Eight, you should be a priority, not a second option, last resort or a backup plan. Nine, you're a woman that alone makes you pretty damn remarkable. Ten, most of all, even on days when you're makeup-less slash lounging in sweats, you're absolutely beautiful. And it's from 250 weeks ago, which is a weird way to do that. But I guess that's like five years. Tell me your thoughts, Michael. Man, I feel so mean saying this, but it's like clearly like a thirst photo of like a very conventionally attractive woman who's like, you don't have to be conventionally attractive, bestie. Yep. Yep. It's very, I feel like it's very, emblematic of the time that we're in where it's all about like loving yourself and body positivity and all this. But it's like, it's oftentimes very like conventionally attractive people telling this to you. And so it's like a weird, like the message and the messenger are just like incongruent. But then if you talk about it, you sound like such a dick. Yeah. You're the one shaming someone for being in a bikini just because she's thin. Yeah. It's like, that's not really it. It's just annoying. I don't take it quite. That way. I think there is a tendency to want to believe that it is dickish to talk about this kind of stuff. You're like, you're like, let's be dickish, Mike. No, no, no, no, no, no, no. Mike, join me. I'm going out on a limb, baby. Come on out. There's a nice breeze. You're like, we are going to be skinny shaming today, Mike. You know what? It's fucking real and we're doing it. Get in, loser. We're skinny shaming. No, I think, look, I think there are a few things. There are a few things here that feel like, as you have noted, like sort of a rich text for a cultural moment. Yeah. Which is this idea that you should love your body and love its flaws and sort of perform a kind of satisfaction with your body, right? Yeah. All the while continuing to pursue pretty ruthless and continually narrow standards of both beauty and health, right? Yeah. And when someone my size or shape or someone who looks like. Me says these same things, what we are met with is like threats and harassment and like wild, intense, awful reactions. Yeah. If these are things that resonate with you, by all means, go to town. It feels like it is worth noting that those are things that some people are culturally permitted to say and some people are not. Yeah. Right. Dude, if you're going to start with number one, everybody has roles when they bend over. Show me the roles. Totally. You're showing me a distinct lack of roles. I see like no body fat on this person. Also, no stretch marks. Also, no uneven boobs. Like none of what she is mentioning is depicted here. Well, I can't see the boobs. I need to see more to determine the boobs. I'll make a determination at a later time. Mike will be our official boob judge for today. That's what people go to this show for. They're like, I want to hear Mike comment on women's bodies. I want to hear a man's opinion. Noted women body expert, Michael Hobbs. I mean, the other thing I'll say about that. Number one is every girl has roles when they bend over is a very specific. That's speaking to a specific audience. It's not speaking to me. Right. I have roles when I stand up. I have roles when I lay down. I have roles in every like there's not a there's not an angle on me or a posture on me that doesn't have roles. Right. So it's normalizing this for a very specific group of people who are close to thinness. You know, I only followed like six people on Instagram. I had to unfollow this guy who I added and he posted like mirror. Selfies of like I used to be so ashamed of my body but like I finally sort of made peace with the way that I look he's like tall and thin and lean and he has like a visible six pack he's always been thin and lean and he's like insecure about being skinny but it's like he has like the body that I literally would have killed for in high school like for much of my young life it was like I wanted to look like Guy Pearce in Memento and he looked like fucking Guy Pearce in Memento and like I don't have any like animus toward this person. I don't have any like animus toward this person. It's totally legible as human behavior to me. I just don't want to encounter that on social media. I don't really that's sort of why I only use Instagram to like keep in touch with like high school friends and people that I know personally. Yeah, that's my personal Instagram account as well. It's just like straight up like people I know and then comedians and a couple of like tattoo artists and your your personal Insta is mostly your dog. Not mostly. Yeah. I 100% took a video of him this morning scratching at his food bowl. Yeah. And then I had to talk myself out of posting it. Why? You should have posted it. Aubrey. Well, just let me see that. Who needs to see a dog scratching at a dog bowl? You should have been like one. Every dog scratches its bowl. Believe in yourself and your dog. You got to make it into inspo Aubrey and then it's okay to post. So Michael, shall we start at the start with Brittany Dawn? Should I not have clicked on her Instagram profile? I'm on her Instagram profile now. Oh, no, Mike. Oh, there's a category in her stories for cyber bullying. Yeah, that's probably where we're that's where we're headed. I guess we'll get there. Okay. Brittany Dawn was born in 1991 in Texas. There is not a lot out there about her childhood or even about her early rise because she is a person who had a lot of pretty organic growth or at least organic seeming growth on social media that is born out today. She has 442,000 subscribers on YouTube. 483,000. 483,000 followers on Instagram and she has 1.3 million followers on TikTok. That's a lot for just like a normal ass person. Most of what we know about Brittany Dawn's early life are things that she herself has said in videos and Instagram posts and all of that kind of stuff. She reports that she worked as a vet tech in early adulthood for several years. From there, she gets into a bodybuilding world. She loses a small amount of weight. I think the number that I. I saw in one of her early posts was like 30 pounds. you love this this is this is aubrey catnip like the thin person who lost a tiny amount of weight and then becomes like a weight loss influencer absolutely so she like her early instagram posts are an overwhelming number of before and after photos of herself split screened okay she starts looking more muscular because she's bodybuilding she starts looking more toned and these before and after photos of essentially like a thin person who's not particularly toned and then a thin person who's thinner really really really take off on social media people eat it up okay i couldn't help myself and i google image searched for britney dawn 2014 damn it michael and yeah she's like super buff she does look like a bodybuilder and like her before pictures are all just like a normal looking person as britney dawn is posting her sort of fitness content she also starts talking about her own personal history of what she considers problem drinking and also disordered eating she tags her posts with ed recovery hashtags um she includes like a bunch of like ed warrior kind of stuff and some of those posts are before and after photos which is an extremely wild choice to make to say i'm talking about my ed recovery here are my before and after photos which means other people who are looking for eating disorder recovery content are going to click through and get these kinds of before and after photos which they are a very clear statement of the before photo is what a body should not look like and an after photo is what a body should look like right yeah and to your point earlier i would say her before photos are something that i absolutely would have loved to have had in like high school and college yeah so i'm sending you a piece from the dallas morning news okay it says over five or so years britney dawn grew her following by posting pictures and videos about her own transformation and a seemingly idyllic lifestyle her feed is filled with inspirational messages it takes zero dollars to be a decent person with a good heart images of her modeling fitness wear healthy snacks and two-foot pizzas trips to hawaii a pit bull with 10 000 followers of its own and a range rover many of her followers say her life looked like something they wanted for themselves someone who practiced what she preached okay i have no idea where this episode is going so i'm like what are we what are we foreshadowing here we're not foreshadowing much here this is genuinely like a fast forward this is a wealthy thin white woman who sort of has the world by the string and she's doing very standard issue influencer stuff aubrey there is nothing standard issue about two-foot pizzas okay okay i don't even know what that is as her following grows during this time she starts offering services to her followers for a fee oh she starts offering personalized meal plans okay she offers macronutrient checks she offers personal training and one-on-one fitness coaching okay all of the services have different prices but the personalized meal plans go for up to three hundred dollars oh okay which is a fair amount of money for a plan and not any food i was just gonna say it sounds low but i'm also my my brain is so fucking warped by doing so many of these episodes on these grifters that's so much less than a pete evans yeah exactly we've looked into so many other fucking weirdos yeah yeah britney dawn has claimed that she helped five thousand clients during this time but when she was later asked to confirm that she didn't know how many clients she had and neither did her manager so i'm guessing that's an aspirational scale i'm guessing that skews a little larger than what she actually did it's wild that you can just do this by like being like a hot lady who posts on instagram so all of this is happening folks are uh paying her for meal plans all of that kind of stuff and in 2018 and into 2019 her customers start to connect through a facebook group and as they start posting about their experiences they figure a few things out the first thing that they figure out is that their personalized nutrition plans were not personalized at all of course uh that's like that dude who was making personalized playlists for ladies that he met on the internet and then it turned out they were all just the same playlist it's all just an endless loop of hey there delilah it's connor oberst and they all they all should have seen right through it they also figure out that they're one-on-one support which some of the plans build like you get you know personal support from britney were a lot of generic texts that were like you got this girl oh hell yeah so she's automated all this shit it sure seems like it there are also funny little details about this one customer ordered something that came with a packet of that said it came with 21 amazing recipes and the packet arrived and it only had 11 recipes in it nice i wanted them to be like not only was it not 21 amazing recipes it was just 11 recipes and they were just okay the next thing that they figure out is that many customers had previously dealt with eating disorders and signed on because they felt like this was a safe way to do what nearly everyone feels pressure to do right which is sort of quote-unquote get healthy which just means get thin man you know you have a bad business model when like it works until your customers are able to do it right so they're able to do it right so they're able to do it right start speaking with one another it's a bad sign so folks start going back through her old posts and screen grabbing instagram posts that show her using hashtags like ed warrior eating disorder warrior and also hashtags in the same post like be healthy and skip dinner yeah that's not that's not what i would classify as ed recovery necessarily correct uh i would describe that with the term ed somewhere in there they also figure out that some of them have requested refunds when they sort of figured this out and they were like oh well if it's not personalized give me my money back what those requests for refunds rarely even got a response email okay those who sort of escalated to complaining on social media got an even clearer message their comments were deleted and their accounts were blocked okay britney dawn another good sign the handful of customers who were offered refunds were offered either partial refunds or were asked to sign a non-disclosure agreement oh wow getting their up to three hundred dollar okay the funny thing is she could actually hide behind like technicalities to be like well it was personalized you just happen to have the same characteristics as every single other person unfortunately there's a path to this that i can sort of understand which is like up to five thousand clients is a lot of people to manage especially if you're not trained especially if you don't have staff yeah like i think there's a good faith way of getting here i don't know that britney dawn took that good faith way to get here right but usually if you sort of take that route you would go i'm so sorry let me level with you here's what happened yeah of course you get a refund this is what we're gonna do when we're on cameo finally we're like you're all getting the same fucking thing one of my favorite late night rabbit holes to fall down on the internet is that i'm gonna get a refund and i'm gonna get a refund and i'm gonna get a refund is uh cameo pricing oh yeah same i know it's so fascinating i know to be like how much do you think chris harrison the disgraced former host of the bachelor charges yeah yeah and then my guess is always wrong because it's like five hundred dollars and there's weird like trump world people on there whose like prices are shockingly high and you're like does someone want a happy birthday message from michael flynn hey it's the mooch hey congratulations on your retirement okay so folks start talking about their experiences in this facebook group and start figuring out that no one's getting what they paid for and also very few people are getting refunds so it starts to leak out more broadly right folks start commenting on her public posts being like hey can you give me a refund people start talking about it more online and it gains so much steam that a youtube prankster creates a video britney dawn these were the people that would just like walk up to people in grocery stores and be like and then like scare them yeah it's like oh gotcha it's like yeah it's just a human reaction to you being a prick and like ruining someone's day congratulations we are absolutely not going to watch this video because i understand what your discomfort threshold is and this is like 60 points above that oh really it is so uncomfortable now i kind of want to watch it aubrey michael what's it like describe it to me first let me know let me know what i'm to expect okay so the video is absolutely bizarre okay cassidy campbell is sort of dressed up he's got a costume it's a very weird sort of broad caricature of this cartoonish idea of small town conservative bigots the look is very tiger king i'm already uncomfortable mullet baseball hat extremely camo extremely uncomfortable handlebar mustache okay he keeps saying murica good god okay hasn't been funny or insightful in a solid decade yeah if if we two 41 year olds are telling you that it's not funny it's not funny anymore if we if we're over it wow cassidy campbell is at a fitness expo where britney dawn has a booth okay in this video he does include a pretty lengthy segment where he's giving context he's playing like videos front-facing videos from people on tiktok and instagram talking about their personal experiences and how rough it was so like it is sort of signal boosting that stuff but mostly it's just this like wild shitty flat caricature yeah of a guy going one two three trump like okay he sort of makes his way into this fitness expo he goes up to britney don's booth he sort of gets her attention and then he absolutely just starts shouting and unloading on her what about how she stole money from his daughter and she just wants her money back but she won't give the money back it is very uncomfortable and it has the energy of a random dude walking up to a lady in a public space yeah shouting at her also what's the point of the costume if you're just gonna walk up to somebody and yell at them yeah yeah you could have just straight up asked some direct questions like hi without doing this weird deep character work yeah yeah this is this is like a tension that i feel like we both think about a lot in like doing episodes like this that like whenever there's a female influencer who's kind of problematic criticisms tip into like rank misogyny extremely quickly yeah i mean we'll get into it there is uh not quite cottage industry but there is definitely like a community of people who are just like fuck this lady yeah it becomes anti-fandom really quickly where literally anything the person does becomes grounds to criticize them and like the justified critiques or like the scale of the justified critiques get buried under all this other stuff yes uh it is full bitch eating crackers territory yeah that's what i was about to say but i didn't know if you knew that term because that term's problematic oh michael if you think i'm not listening to your bonus episode you're crazy do you want to say what bitching crackers is just in case people don't know uh so for those of you who are not uh subscribers to the bonus content of if books could kill uh bitch eating crackers is sort of this shorthand for like when you hate someone so much that them just eating crackers elicits a negative response from you that you start going like look at this bitch eating crackers like right okay and it's almost always women who this happens to like you see the derangement you see the beginning of like okay there's like real reasons to criticize this person and then very quickly you're like wait a minute the things that people are criticizing her for are like eating crackers type stuff so this video ends up getting 1.8 million views which is absolutely bonkers to me yeah after this happens britney dawn posts an apology video a classic of the youtube genre and it is very weird okay and it is very wooden okay it has since been taken down but i found an alternate upload and i think maybe you and i should watch the first little bit of that too okay even if we end up cutting it out it's just a lot of our little watch parties i like our little watch parties too also i just feel like i'm like let's stretch out today yeah let's just go for it let's relax let's just go for it let's relax let's let's hang hang out in the living room of our show okay here is the internet archive archive.org youtube link i didn't know that was possible and it's the plays and everything welcome fuck yes okay this video goes out in february of 2019 hey guys um i'm not really sure where to start this video i am scared to film this video because i'm scared to film this video because i'm scared to film this video um there's some things on the surface that have come to surface that have come to fruition that need to be addressed and so i'm here to do that and i'm here to put everything to rest once and for all um i apologize to anyone who feels like they got scammed from me and i genuinely promise that my intentions from the start were pure i wanted to help and impact as many women as i could because i feel like this is why i was given this incredible platform when you're given an opportunity like this you would probably not be able to do it be stupid not to take it and run with it and unfortunately i ran too fast for one person these claims are coming from years ago after i got launched into a business that took off so fast that i didn't know how to mentally handle it i did what i knew to do to the best of my ability i didn't know what i was signing up for simply because being an influencer and running a fitness influencer business was not really a thing back then therefore i didn't have much guidance tell me about your reactions to this so far yeah so i guess it's a little wooden she's reading off of her phone and kind of pausing to look at the camera every now and again maybe this is like bad of me but like i am in my head comparing her to like all of the other influencers and like all of the other scammy bullshit yeah this is obviously indefensible behavior but it's it's like on a grading on a curve this is not like that bad yeah i find it difficult to get worked up about this yeah i i can understand that and i've felt that way at this point in the research as well okay and then my feelings changed okay she talks about um getting death threats after the cassidy campbell video she talks about getting harassment she talks about all kinds of stuff she's uh pretty widely known at this point to be a fairly unreliable narrator or at least an untrusted narrator so she's talking about this stuff and people are already like not threatening her she's talking about this stuff and people are with her so to have this kind of statement where she's reading off of her phone where this is a side note and a real pet peeve her dryer is on in the background dude i was wondering what that sounds i thought it was her pit bull yeah like a pair of overalls or a button or something it's like clickety clickety click the other thing to know about this video is uh that she monetized it okay it had ads she included affiliate links uh and people are like why are you making money off of your apology for scamming people out of money yeah so it's like not again like i'm not gonna make a federal case out of it but i get why it left a bad taste in folks mouths right like i that fair it's not good it's not it's not that bad but it's definitely not good within just a few days of that on february 13th the britney dawn backlash becomes a story in national news media and britney dawn goes on good morning america yeah i have this link in my right hand bar yeah yeah you sure do yeah it's like suggesting this to me now britney is sort of briefly quoted on camera in the piece and she says quote i jumped into an industry that had no instruction manual i'm basically going through uncharted territory and i'm doing the best that i can to the best of my ability i'm using this as a tool to learn and to grow as a professional and to move forward all of this only sort of serves to amplify customers really troubling stories right someone comes forward in all of this media and says uh that she was very thin at the time that she started with britney dawn when she decided to stop doing the britney dawn routine she was at 80 pounds oh wow another customer disclosed that she had anorexia and was still put on a quote unquote personalized plan of uh 1245 calories paired with high intensity interval training another person uh said that they weighed around 200 pounds when they were uh doing sort of britney dawn's program and that they passed out from inadequate nutrition in november of that year november of 2019 so we're fast forwarding like nine months she announces that the focus of her social media presence is changing she says that health and fitness are important to her but that her identity is shifting and now her identity is in christ okay her content shifts very quickly from primarily fitness and weight loss content to evangelical content that i would say is even niche within evangelical spaces oh really there's a real pentecostal sort of tenor to what she's doing so she's like she's in a tent she's doing revival stuff she's in her range rover videos uh on her iphone camera so we're going from here's how to order a low calorie drink at starbucks and like here's the lunges that i'm doing to the video that i just sent you okay she is posting this around joe biden's inauguration that's when this video comes out that direction okay so the thumbnail is like her looking concerned in that like a youtube thumbnail like i'm reacting to this way and then the big caption in the thumbnail is this is unsettling i don't care if you're red blue republican democrat i don't care what state you live in i don't care what color state you're the state that you live in is i don't care about any of that this isn't a video about my political stance this is not a video about who i voted for or anything regards to that this is a video about what the holy spirit is revealing to me and so many others in this day and age and things are shifting and they're shifting fast the first thing that i found incredibly disturbing uh yesterday was during the inauguration when lady gaga was up there um if you don't already know lady gaga is tied into witchcraft i am going to try to put some information here on the screen as i talk sharing this and stating this and showing you guys the facts if you dig even even just an inch deep you will find this it's it's out there like it's not trying to be hidden she has made this known the performance that she put on yesterday was more than disturbing um it reminded me of hunger game for the first time in my life i've been to a lot of hunger games from the get-go uh and then on top of that on top of her whole outfit her whole get up she was also wearing the dove of peace symbol also in hunger games a little disturbing lots of red flags going on there lady gaga is also tied to marina amabrovic now if you don't know who she is google her name she is a witch they're both into spirit cooking and soul cooking and yesterday the slogan for them was fight for the soul of our nation biden said that he is going to reverse any and all laws that were made or put into place against abortion when he gets into the white house that he wants to do away with gender terms like niece nephew brother sister mother father i'm sorry what how are people not seeing these red flags the opening prayer in the senate two weeks ago i believe it was two or three weeks ago in itself was disturbing um not only not only were they praying to all these other gods but they closed that prayer out with amen and a woman i'm sorry do you even know what amen means do you even know what amen means but we live in this culture that is so sensitive and so easily offended by anything and everything including a prayer now that our government who doesn't want to offend anyone is now mixing and molding god's word for what they want it to be instead of submitting to his authority of who he is and who he has always been and i just want to say this if you are offended by anything that i say in this video i really as a sister in christ want you to take that offense to the feet of jesus and ask him ask the holy spirit to reveal these things to you because if you're following the same jesus that i am he will i love that the clip that we just watched started with her being like marina abramovich is a witch yeah and lady gaga was dressed like the hunger games and then it ends with her going people are so offended by everything these days i'm like an outfit that reminded you of a movie what's happening the thing is is hunger games that's not even like a sacrilegious text that's not like that's not like witchcraft and that's just like a sci-fi movie yeah there's no occult element to it so i don't know what i don't know what her i don't i don't know i mean to be fair lady gaga's outfit did look a little hunger games but like that doesn't like mean anything also the symbol in the hunger games was the mocking jay not a dove just only always means peace yeah that's like a christian thing there is so much in this video though we can go line by line aubrey we can just do we can do this all day particularly i uh wanted to dig in with you on uh biden wants to do away with gendered terms like niece that's actually true but all of the vowels will be replaced by x's nixfuse i love it i love it when these deranged religious people say stuff about like language and like pronouns and stuff that just like literally doesn't make sense but like say they want to do away with pronouns like that in english that would make it very difficult to communicate i don't think anyone's actually yeah proposing that well and also just like as a you know former public policy person when she's like he wants to do away with all these names for nieces and wife and husband and nephew my brain is trying so hard to figure out what policy that would be yeah tell me the mechanics of that britney what are the mechanics by which someone could ban how do you stop people from saying words i mean we're so awash in this stuff that it is almost campy at this point but like this is someone who's like become unglued from reality on some level and she's she's clearly reading like far right facebook group ass yeah news sources that just say shit that is just doesn't make any fucking sense it's like yeah the the democrats want to ban all religions yeah and then the weird stuff with the symbolism is just like pure q anon it's pure q anon it's also pure national treasure yeah yeah they put the symbol on that dollar bill this is a fucking this is a generation that read too much fucking encyclopedia brown growing up and we all think this is the way to like solve crimes and too much dan brown i the the funny thing is i i love the da vinci code so much because it's just openly such fucking garbage and like in a really fun way like i feel like the writer kind of knows that it's garbage and it's just like very well executed garbage listen i'm over here dunking on national treasure and i 100 watched national treasure book of secrets last week so around this time that britney dawn is shifting her content she's also shifting what she is selling to her followers okay and she starts selling tickets to religious retreats okay that makes sense where she baptizes attendees that's actually that's a way better business model the reaction from at least the most vocal sort of christian folks responding to this is very negative charging someone to be baptized like what are we doing especially when that someone isn't clergy feels really wild i mean sure but also like it's a weird case to like all of a sudden be offended at the intersection between commerce and christianity guys someone has hasn't heard of joel osteen yeah britney dawn is not like even in the top 1000 of like fucking mega church ass grifters doing this shit so this may seem like a hard turn from sort of fitness content into pentecostal leaning evangelical content but christian fitness has a surprisingly long history oh you are doing context here we go oh hi so the modern roots of that connection stretch back to the victorian era there's a book called british manly exercises my favorite kind that is published in 1837 and becomes a hit okay one scottish medical practitioner founded the british institute of physical training in 1889 his exercise program consisted of what he called physical training and physical training and physical training and physical training in 1889 his exercise program consisted of what he called physical jerks oh what which feels to me like how you would describe dancing in the footloose town so all of this evolves into a movement called muscular christianity i am taking it that you have not heard of muscular christianity no because if i heard it i would assume that that was like supposed to be a metaphor like it's muscular like the spirit of christ is like making our beliefs more powerful but they mean like literally physical muscles like you're covered in like veins and protein absolutely the idea behind muscular christianity primarily focuses on men and masculinity and the idea is that your body is a gift and that it needs to be trained to do the work of christ things like protecting those who are perceived as not being able to protect themselves things like missionary work and so forth professor richard andrew meyer outlined six criteria for muscular christianity abs lats quads craps fraps number one a man's body is given to him by god two to be trained three to be brought into subjection what four to be used for protection of the body and to be used for protection of the body and to be used for protection of the weak five to be used for the quote advancement of all righteous causes okay and six to be used for subduing the earth which god has given to the children of men subduing the earth the anxiety at this point is like we're working in these factories uh and it's making us soft we used to work the field so this idea of like subduing the earth is like we have to get back to our sort of masculine roots of working the land got it god it's always the same shit it's the same shit we see now right it's like oh we left the land we used to be pure it's like all this sort of like michael pollan stuff authenticity and get your yogurt from a dairy farm direct from the farmer it's all the same shit forever the other thing that's all the same shit is that muscular christianity also sort of gave way to a set of beliefs that um are with us still today which is the idea that physical strength led to strong character and strong morals right right that if you are training in the gym that doesn't just mean you're training in the gym it means you have tenacity and a work ethic and right like there are all sorts of sort of like character compliments that we add on to the simple act of going to the gym or not going to the gym. Right. It's turning us into a metaphor, basically. So muscular Christianity spread through the U.S. as well, in part as a sort of reactionary politics, right? Women were gaining more social and political rights. A wave of immigrants were sort of shifting culture and the job market. And all of that also led to a different sense, but like linked to the sort of English version of white masculinity in crisis, right? Always. Pussification of men. This is like the thing that men have been fucking whining about for like 200 years. Straight up Tucker Carlson. Yeah, exactly. Muscular Christianity is actually how we got the YMCA. What? The song? No, God, Michael. I'm kidding. I'm kidding. I'm kidding. I'm kidding. I mean. I mean, it kind of is like this is why we have gay men fetishizing this stuff, but yes. The YMCA built its first gym facility in 1869 in New York. And before that, it really was just a Christian association that didn't have nearly as much to do with athleticism, right? Okay. Muscular Christianity continues to sort of influence Christian fitness programs today. We still have programs like Losing to Live, The Daniel Plan, Firm Believer, Body for God, Holy Fit, Body Temple Wellness, and Body Gospel, right? Like, there are tons of these. You have a bunch of these in your diet book collection, I know, because you've talked about a couple of them. Do I ever? I don't have Firm Believer. That's by far the best one. All of this also ties into Christian weight loss programs. I read a great piece in Christianity Today about this sort of concept of like a fitness-driven church. They referenced a- God. A 1957 bestseller called Pray Your Weight Away, which argued that, quote, if our bodies really are to be temples of the Holy Spirit, we had best get them down to the size God intended. Yeah, God does not care what size you are. This is like the dumbest shit. This timeless being is like looking down and it's like, oh, your body fat's like 8%. It should be 5%. Cheryl's put on a few. God. Yeah. So in the tradition of muscular Christianity, Brittany Dawn starts her own ministry called She Lives Freed. Okay. According to The Guardian, her ministry is a 501c3 registered nonprofit. As part of that, she launches a podcast, actually earlier this year in 2023, called Chiseled and Called. That's not even good, Brittany. She starts holding religious retreats. And her retreats go for up to $650 for a weekend retreat, which is considerably higher than other sort of like Christian spiritual retreats, right? She also has a bunch of merch. She sells a set of Bible highlighters. What? Why would you need special highlighters? That's genius. I like her now. I'm sorry. It's such a blatant grift. You have to almost respect it. Fucking Bible highlighters. She's just taking like a razor blade and scratching off the part where it says Sharpie. Yeah. And writing like Bible. Can I tell you about, no, now I'm so giggly. This is good. She also sells protein cookies. Okay. She sells false eyelashes. Shut up. She sells self-tanner. Is the bronzer called Looking Dark on the Arc? I think that would be pretty good. There are also some internet allegations that the false eyelashes that she sells are just like drop shipped from Alibaba. I'm sure. Yes. Well, what did you expect? It's not like she's like a textile manufacturer. Like, of course. So like part of her appeal at these Christian retreats that she holds is her backlash. They canceled me just like they canceled me. So I'm going to send you a quote. A number of media outlets attended this one retreat. Okay. She got asked about like, talk to me about the fitness scam stuff. And this was her response to that. I just sent it to you. Oh, God, I was right. Jesus. Okay. She says, You can't cancel what God has called. You can try all you want. But the power of the blood. The power of the blood has already overcome it. That is the truth that I walk in every day. And a heavenly confidence comes with that. You can't cancel me. She is also selling. Sure. You can't cancel me stickers. Oh, of course. At this specific retreat. I don't know. People, it's like the kind of people that she's preying on. It's like these far right evangelical Christians that are falling for this shit. And part of me just feels like that is like a weird little jungle in there where they're all just fucking getting grifted. Most like right wing politics is. Oh, fucking grift adjacent at this point. But it's honestly so hard for me to feel sympathy for people who are like falling for these like by fucking gold doubloons that you see advertised on Fox News. Yeah, of course. She's fucking grifting you. This is the whole fucking ideology is a grift. Well, we're going to go a little further in that direction and then come on back. As with many of these stories, this is all shaped significantly by a dedicated group of Internet people. This mostly happens on Reddit, although you can find Brittany Dawn stuff on pretty much every platform. As of like this week, the main anti Brittany Dawn subreddit has over 40,000 followers and is flooded with people who reject every single thing she does. It is like deep bitch eating crackers territory, right? I get really uncomfortable with that. Even when somebody deserves it, I get uncomfortable with that. Absolutely. At one point, Brittany makes a video where she talks about a very harrowing experience. She's weeping while she makes the video. She and her husband have come home from running errands to find that her dog has been hit by a car in a hit and run. She is a wreck, as I would be. I would be destroyed. Yeah. She says that she used to be a vet tech, so she knows that her dog wouldn't. Have survived. So her husband takes her dog into the house away from Brittany and shoots the dog to put it out of its misery. Yeah. People have very strong reactions to this. I absolutely understand why the idea of someone like shooting my dog absolutely got me like choked up immediately. Yeah. Also, I will say there is some real urban rural divide stuff in the reactions to this, right? Like I talked to my dad. I talked to my dad about this and he was like, well, yeah, man, like if a dog's hurt and you can't get it to the vet, like you got to shoot that dog. Yeah. So like there's some of that. To be clear, that's not true for Brittany Dawn. She lives in Dallas, Fort Worth, like a big ass metro area. Right. Like, listen, any time you're putting a dog down, it's a really, really, really hard thing. And people engage with that in lots of different ways. They have. Lots of different responses to it. I don't need everyone's like grieving to look the same or whatever, but it is kind of wild to be in such a big city with so many resources and go, no, you just got to shoot the dog. I resent the position that these influencers put us all in because a lot of these people have made their personal life like the center of their career. Right. It's like, oh, me and my dog are going to go for a walk or like me and my husband have like such a healthy marriage. Here's us in the morning drinking coffee. And then when something. And then when something happens in their personal life, right, like they get a divorce or their dog dies, it's part of their public persona, right? Because they've made it part of their public persona. But then if you're criticizing somebody for those kinds of personal decisions, in other contexts, you wouldn't do this. You'd just be like, oh, this really isn't any of my business. Well, and also like this is someone whose fucking dog just died. Yeah, exactly. I don't know. I feel gross about being like you did it wrong. To be honest, I find. Behavior like something terrible happened to me. I'm an emotional wreck. I'm immediately going to turn on my phone and talk about it for the public and broadcast it on the Internet. I honestly find that behavior totally baffling and like really off-putting morally. Like, yeah, I don't get it at all. Yeah. But on the other hand, her dog died. And it seems like whatever else you want to say about Brittany Dawn, she she loved her dog. Yeah. It just feels uncomfortable to be criticizing somebody for like her dog got hit by a car and she made a decision. In the moment that maybe I wouldn't have made. Maybe it was the wrong decision. I don't have enough information to really know. The whole thing is just messy. It was a weird, you know, not the best decision by my own sort of assessment, but also like I don't know that like a bunch of shitty Internet comments is helping anybody do better with that. Yeah. I don't know. I feel I feel really complicated about it. I'm glad you brought me into these complicated feelings. I knew what you meant. Now, complicated feelings. Here we are. Since this whole. Story sort of broke, folks have surfaced other sort of issues with Brittany Dawn and her dog. work and her sort of presence in the world and on the internet one of those things is that britney and her husband jordan have volunteered in the past for the freedom shield foundation which is sort of a right-wing anti-trafficking organization that's like we're saving christians from bad life circumstances right another is uh that she posted a whole sort of series of instagram stories and TikToks about meeting an unhoused person named James and trying to find him to give him money and take him in. And the critiques of that one were mostly about like, wow, you couldn't even just do this thing without uploading a video about it. As more of these little stories come to the surface, they actually draw more folks in. Britney announced last year that she had two miscarriages. Okay. Britney Dawn has since made a number of videos about her experience with her miscarriage. So people initially start with, she's just monetizing this again, and that feels gross. And then people start just straight up alleging that she is faking her miscarriages. Part of what happens around the miscarriage stuff is like utterly grotesque behavior to me. People pull screen grabs from her videos where she shows an ultrasound and goes like, she's saying she had a miscarriage at this time period, but this is clearly an ultrasound from like this trimester. And she's saying it was like, whatever. People are deconstructing all of her videos, like the goddamn Zapruder film. They are looking at her expressions on her face, and they're like, oh, she's got a miscarriage. And she's like, oh, she's got a miscarriage. And they're like, no one who was really grieving would make that face. I, a couple of years ago, watched one of the terrible like Sandy Hook conspiracy theory videos. And like, this is the shit that they said about the parents, like grieving parents. It's like their faces wouldn't look like that if their kid had really died. Like whenever you see somebody doing this, huge red flag. Yes. So following her miscarriages, Britney Dawn announces that she and her husband have become foster parents to an infant. The infant that they foster is black, which will become relevant in a bit. This riles folks for a few reasons. One, she makes a lot of videos of her with this foster baby. She has affiliate links to some of the like baby stuff that she has bought all of that kind of stuff. She does blur the child's face because the US children's Bureau requires that foster parents not post pictures of their foster kids. Thank fucking God. Jesus Christ. She also reveals a bunch of personal details about this baby in her videos. She talks about the baby going through substance withdrawals, which is like an extremely sensitive disclosure and reads to many folks like she's trying to get brownie points based on the struggles that this infant is going through. So she has a baby for some short period of time and then is just immediately like mining the baby for content. That's how folks respond to it. Foster parents and social workers in particular are livid that she is sort of bucking this fairly widely accepted role for foster parents that they are temporary loving homes, but temporary homes for kids who are expected to reunite with their families. The biggest reason that this one blows up doesn't have anything really to do with Britney. It has everything to do with her husband. Okay. You start to see comments on the posts about her foster child with people asking how they passed a background check to foster kids. Okay. And Britney responds in the comments, uh, quote, my background check came back. Perfect. Thank you. I'd be cautious about believing everything you see about someone on the internet, a gossip forum, and especially manipulative news stories. Okay. She is talking about her husband. Jordan Nelson, who is originally from Kansas city, Missouri and is a former police officer. Okay. He and Britney got married in September of 2021. He is a former police officer in part because the ACLU filed suit against him for excessive force against a black man. Oh my fucking God. So the lawsuit was settled out of court, but the dash came footage was released. It very clearly shows a black man standing still his hands in the air and fully visible a group of officers sort of tear up in police cars, uh, and approach him. So Britney Dawn's husband, Jordan Nelson is the first officer to reach him. And what he does is kick his legs out from under him, shove him into the sidewalk and four other officers descend on him and hold him down. Jesus Christ. A few minutes later on that same video, he reenacts the whole thing to show off to his fellow officers off. Good God. This man is still lying on the sidewalk and had yet to receive any medical attention. It's like the opposite of bitching crackers. This is like the most odious fucking shit. It is absolutely atrocious. After all of this happens, Jordan Nelson filed for a order against the dude he beat. Oh God. Absolutely deranged behavior is what's happening here. I guess the reason he passed the background check is because they settled out of court. So there's no, like he wasn't all a background check would find is if he was convicted of something, but he wasn't convicted of anything. Partly because he was like an agent of the state. Yeah. It's like a huge loophole in the system, right? That if somebody uses power to subjugate somebody else that wouldn't show up as a red flag. And now this, fucking couple is fostering a black child, right? Like just boy, oh boy, oh boy. I can't say enough about how extremely reasonable a concern this is. Yeah. And it leads to quite a bit of talk about, um, how much this reflects the brokenness of the foster care system and hard agree, right? God, this episode was so fun and breezy. It was just like a run of the mill, like Christian mega church grifter. Remember when you were like, I like her. No. And now it's just like, oh, it's like all of like the worst shit in American society. Yeah. Yeah. Has she, has she said anything about the, the video of her husband? Not that I found just the, like, don't believe everything you read, which is like, okay. God, it's such a fucking obvious thing to say, but it's like the idea of a Christianity that wants you to be thin, but doesn't mind you using your power as an agent of the state to beat somebody up. It's just like, not a, that's not a serious morality. Quite a bit of this comes to a head in a way that really surprised me. Okay. The state of Texas announced in February of last year that it was suing Brittany Dawn for $250,000 to a million dollars in damages for quote, deceptive trade practices. Okay. The grounds for the suit are specifically that Brittany Dawn, particularly, focused on targeting people with eating disorders. Oh, wow. People who were clearly intentionally misled and taken in by the frequent implication that Brittany Dawn was trained to work with people with EDs or that she had a level of expertise that they could trust. Right. They also alleged some other little things that didn't come up in the online tossing out the net to gather things up that I did. The actual lawsuit includes in the damages that they say that she charged shipping for PDFs. Nice. That's actually pretty good. That's pretty good. Let's write that down, Aubrey. Let's keep that. Let's keep that in our back pocket for when we cash in. The trial gets scheduled. There's over a year of buildup. It's delayed a couple of times. It ends up coming to a close without a single day of the trial because she settles out of court. And two weeks later, she's out of court. Brittany Dawn makes a video saying she's off social media, that the Lord is calling her to a period of spiritual rest. Even though she's off social media, she has more followers than ever on TikTok. Wow. Despite everything, she still seems to be accruing followers and she still seems to be profiting. It's also such a weird like internet story because if it wasn't for the final twist, like the final twist. The final thing that happens, the video of her husband, this would mostly be a story of like something on the internet that makes me kind of uncomfortable. Like someone who is annoying or tacky or grifty or even like genuinely bad, but then a community forms just talking constantly about how bad this person is. And it seems like they finally, years into this, found a good reason to dislike her. Yeah. Like both of them are such archetypes. In addition to being who they are, right? They are also sort of. uh these kind of effigies of like this kind of dude and this kind of lady and they sort of come to represent again like not just what they personally are doing but these whole systems um that they are happily and proudly contributing to that are terrible to folks who are on the downside of power right yeah and also her boobs are asymmetrical okay i feel like it's okay it's okay it's okay to make fun of her for that now i can be problematic because she sucks she sucks so all bets are off that's how principles work that's how it works i can say that about people you

Podcast Summary

Key Points:

  1. Brittany Dawn, a fitness and wellness influencer, built a massive following through bodybuilding content and body positivity messaging, but her business model involved offering expensive, generic, and non-personalized meal plans that led to widespread customer backlash.
  2. Customers revealed they were scammed—many received no personalized support, were given the same nutrition plans, and faced no refunds—leading to a viral Facebook group critique and a viral YouTube prank video mocking her business practices.
  3. The controversy intensified when her content shifted to evangelical themes, including religious retreats, Bible-highlighters, and false eyelashes, while promoting a Christian identity that clashed with public criticism of her husband’s history of police violence against a Black man.
  4. Her husband, a former police officer, was involved in a documented case of excessive force against a Black man, which, combined with allegations of fostering a Black child, sparked outrage over systemic racism and ethical violations in social services.
  5. Brittany Dawn’s claims of miscarriage and foster parenting were scrutinized and accused of being fabricated, with critics pointing to inconsistent medical footage and emotionally inappropriate expressions as signs of deception.
  6. A Texas lawsuit accused her of deceptive trade practices, specifically targeting individuals with eating disorders, and she settled out of court without a trial, yet continued to grow her social media following and revenue.
  7. Her story exemplifies how online communities form around "bitch eating crackers" dynamics—where criticism of a public figure becomes disproportionate, emotionally charged, and rooted in moral outrage rather than factual analysis.
  8. The case reflects broader societal issues

Summary:

Brittany Dawn rose to fame as a fitness and body positivity influencer, promoting weight loss and self-love through social media. However, her business model—offering high-cost, non-personalized meal plans to people with eating disorders—was exposed as exploitative, leading customers to report being scammed and denied refunds. This sparked a public backlash, amplified by a viral YouTube prank and online criticism.

Her content later shifted to evangelical themes, including religious retreats and merchandise, which drew further condemnation. A major ethical crisis emerged when it was revealed her husband, a former police officer, used excessive force against a Black man, and the couple fostered a Black child, raising serious concerns about racism, power abuse, and exploitation. Critics also accused her of fabricating her miscarriage and foster parenting experiences.

Despite a Texas lawsuit alleging deceptive trade practices and a settlement, Dawn continued to grow her audience and profits, highlighting how influencer culture often commodifies personal trauma and reinforces harmful societal norms. The episode explores how online communities develop intense, often irrational, opposition to public figures, revealing deeper systemic issues around body image, religious commercialism, policing, and social justice.

FAQs

Brittany Dawn is known as a fitness and weight loss influencer who gained a large following on social media, particularly through before-and-after photos and personal transformation content. She later shifted her focus to evangelical Christian content and launched a ministry called She Lives Freed, which includes religious retreats, podcasts, and merchandise.

Yes, her fitness services were widely criticized as fraudulent. Customers reported that meal plans were not personalized, support was automated, and many were charged hundreds of dollars for generic content. Several customers requested refunds, which were rarely honored or addressed.

She used hashtags like #edrecovery and #eatingdisorderwarrior to market her services, but her content included before-and-after photos that implied a 'normal' body was unhealthy. Critics argue this sends a harmful message, especially to individuals already struggling with disordered eating.

Her miscarriage videos were widely criticized, with some accusing her of faking the events. Critics analyzed her videos, pointing out inconsistencies in ultrasounds and facial expressions, and claimed she was exploiting grief for content and attention.

Texas sued her for deceptive trade practices, specifically accusing her of misleading people with eating disorders into believing she had expertise in recovery. The lawsuit also cited charging shipping fees for PDFs as deceptive.

Her husband, Jordan Nelson, was a former police officer who faced a lawsuit for excessive force against a Black man. Video evidence shows he kicked and shoved the man, leading to accusations of racial bias and systemic harm, which fueled public outrage and scrutiny of Brittany's foster parenting claims.

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