Billionaire Travel Agent: How The Ultra Rich Vacation & Their Wildest Requests | TravelWithLivii

Today's guest has made millions managing the secret world of luxury travel. I work with so many celebrities that probably don't know I exist. How many billionaires would you say it is? Over 14. A small town girl from Ontario, she visited Miami and crossed paths with the founder of a high-end travel company who made her his partner in chief marketing office. The love when people come to me and they say no budget, no budget is not a thing. I have people worth more money than either of us could probably comprehend and they have a budget. Everybody has a budget. Jeff Bezos has a budget. Now she's the go-to travel resource for billionaires, a list celebrities and professional athletes who all crave to find her things in life. We've had people be upset about the waves at a location. They've been upset about it not being sunny. I mean somebody literally called me about it raining like a month ago and they're like, you need to stop it and I'm like, I am not God. And this episode will investigate how the richest people actually travel, reveal the outrageous requests she's received from celebrities, and question if the most memorable experiences are the ones that money can actually talk. Oh my gosh, I have the best travel hack for you here. Have you heard of it? Okay, so. Olivia Fermi. Welcome to the Jagano podcast. Thanks for having me. Yeah, excited to have you here. A good place to start here. So let's say I'm Jeff Bezos. We meet during an elevator. You tell me you love to work together and I'm like, what can you actually do for me? What do you say? You know what's so funny actually before we even jump into that, I just met a brand new client of ours in an elevator. Like 24 hours ago. We were at the four seasons at the Super Bowl and I was going down to the lobby and this guy like jumped out and he was like, holy shit, you're travel with Olivia. It's like my dad and I, big CEO guy and he's like, we just have. One of their biggest problems was reservations. So I usually lead with stuff like that. A lot of people, one of the main questions that I get when it comes to how can you actually help, you know, the rich and famous? Because most of these people are so well connected already or have friends and family that are in businesses that will just help them, you know, get everything done without me. So I think for them it's kind of just an ease thing. You know, Jeff Bezos for the most part actually wouldn't even really be working with me directly. Usually with somebody of that stature, I'm working with their EAs or their chief of staff. I work with so many celebrities that probably don't know I exist, to be honest. Once in a while I'm lucky enough to meet these people in person and shake hands and hang out and sometimes we become friends but for the most part I've just become like an additional leg to their business and I'm just here to make their life easier. Whether that's like dinner reservations, if that's creating experiences that they don't even know they want, preemptively buying like sweets at the Super Bowl in case their team might win. There's just so many little nitty-gritty things that I have to take care of that like generally speaking, they don't want to, don't know how to and even they're like EAs wouldn't know how to take care of. I guess when you go through the specific skill set that you have, it's like I can get you this, I can get you this, I can get you this. I know that's not actually what you might say to someone who's like that because they might see you as posturing but I guess if he's like what can you actually do like what would be some things that you might say to him like hey if you need a jet to Monaco in 30 minutes, I can do that like what are like some of those things. Yeah, I mean in super super like layman's terms if in terms of travel, we do a ton of jets. A lot of our clients do own their own private jets but sometimes they might want to send their family somewhere. So we do a lot of last-minute bookings in that capacity. A lot of boats I would say like mega yacht charters, especially around the summertime and where we really really focus on our company is accommodations. So I think that's usually with a lot of concierge type businesses. They come in very like jet forward, very reservation forward, very nightclub forward. We do handle all of those things. We have a huge umbrella and we work with so many people that are specialized in each of those areas to make sure we're like kicking butt at everything we do. But for us, I think accommodations is like our bread and butter. I've never met anybody that can get better pricing at any of these hotels and that's like one of our things is we provide access to the five star hotels that are sold out almost all year round. Anytime our clients need access, we have access but we're also going to get them the best price and that's just because we've been going around for years and years and years creating amazing relationships with these properties. So we're able to do that and that's something that I mean I've never met another company that can do it the way we can. So live, you're 25 years old, right? How much money did your clients spend with you last week? I think just under five million last week. But it ebbs inflows. It's not always that good. Sometimes it's a lot worse. Sometimes it's better. Last week was big for us just because it was big ticket item. Super Bowl was a heater of a year. It was very good for us this year. What does a million dollars get you at the Super Bowl? Not much. Not much. A million dollars is I mean you could get a well-prey suite at the Super Bowl plus some good first class tickets in and like maybe two penthouses at the four seasons. So that's like a low spender at the Super Bowl. What's a high spender at the Super Bowl? High spender. I mean we had a client that got several boxes at the Super Bowl so that can look like several million dollars just on tickets alone. And what are they paying for? Like walk me through a client of yours and I'm like, uh, live my budget's 10 million for the Super Bowl this year. Like what all can we get with that? So if you came and you said I have 10 million dollars, you know, build me a rocking package. Basically I would. I mean if you don't have a plane we're going to make sure the planes all set up. Get you a slot so that you're landing at like a reasonable hour, which actually is a big thing on these big weekends, especially Super Bowl last year. New Orleans was a nightmare because they had such a small airport. There's so many people with planes trying to land and it was just it was a nightmare. So we need to make sure our clients have like good time slots for their planes to land. And then the hotels also sell out very, very quickly these weekends. So on top of that, yeah, I want to make sure we have like one to two penthouses at one of like the Rosewood this year was a big one. Although that was in Santa Clara. It was a little bit closer to the arena. So Rosewood was big four seasons was big and all the players were saying it like the high at Regency. So a lot of people had interest in staying in that area. So, um, yeah, for me it was just be making sure we have some of those big penthouse units on sale, making sure you have the best inner reservations already ready to go. Would you have to prepay a lot of money for this year? And then, yeah, probably two boxes. We try and get two boxes that were like next to each other so you guys can enjoy. And that's like, that's a good time for 40 people. So each box comes with about 20 tickets. So you can make it like a big family affair if you want to. A lot of our clients are also corporate clients. So, you know, they want to bring in 20 influencers or like a bunch of their exacts that they're trying to, you know, make good with. So, who are some of the clients you work with? Maybe not specific names, but what kinds of people are interested in luxury travel? I mean, it's all over the map. It is so all over the map. I mean, we have, I love my crypto boys. I always say that. I don't have any crypto girls. So I will say if any crypto girls are interested, please reach out. Yeah, those guys are great. They always want to do these like insane trips that kind of ebb and flow with the market. So when crypto is doing really well, I'm hearing like, book the jet. We're going here. We're taking 40 people. We're throwing a massive party. Like get a production involved. And we get to do these crazy things. And then, for example, this week crypto is very, very down. I haven't heard of people from any of my crypto guys. So I mean, I love working with those guys. They're so much fun. I've got some amazing tech guys. I do love working with our corporate teams. We work with some, I wish I could share all the people that I work with, but some like incredible organizations that are just becoming like world names very quickly. And they're just so, so awesome to work with and very, they help, we help them create really cool experiences all the time. So I mean, there's nobody that I don't like working with. Of course, some celebrities that people would know watching this podcast, that maybe you can say, maybe influencers that I can name. Yeah, we don't really do the influencer thing as much. I'm on NDAs with like 99% of my clients, I would say. Really? I mean, we've booked for like Kailer Martin is one of my sweetest little chickie does that I've worked with a couple times. She's phenomenal. We just booked Sid Wengard. She's this amazing comedian on social media as well. We just booked her honeymoon at St. Lucia Shiger Beach. That was great. Are you work with? Over 14. 14? Yeah. How did you meet 14 billionaires? It's 25 years old, genuinely. Yeah. That is a great question. I wish that it's so funny. You network like crazy and everybody's trying to get access to these people. Even when I'm out with them, there are people, they're like Travis Scott. It's like they're walking down and just getting bombarded with all these people trying to work with them. For me, it was social media. That's so crazy coming out of my mouth when I say it. But a lot of my big clients did come from Troy, my business partner. He's done such a good job at creating this collective of incredible clients. But now social media blew up for us very quickly, and I'm getting DMs from legitimate billionaires. They're from all over the world. A lot of times, it will be their family members too that we're interested. My daughter saw you. She said you can handle our type of requests. Can we set up a call? That's kind of how it's blown up. But I just still can't believe that caliber of person would hold DM on social media. What's the most outrageous request that you haven't shared before? I mean, I lost a, I think we lost a potential client to one this weekend. I still kind of think he was messing with me. I just don't understand how this was possible. He wanted a plane to helicopter to pick him up from the hotel and take him into the game. Not around just like Celine Dion dropping from the ceiling into the game type situation, which I think they did that for one of the performers five or 10 years ago. It was spectacular, but it was part of the show. There's no freaking chance. This is going to be possible. We had to say no to that. Plus four seasons in SF doesn't even have a landing pad at it. They would have had to be James Bond lifted out of their hotel and brought to the arena, which is just physically impossible. I'm like, this guy has to be pulling my chain. But same as you just mentioned, like, came in with a $10 million budget. It was like, I will do anything to make it happen. But there are certain things that I am not capable of performing. So what's one that you pulled off that you were surprised you did? Oh, God. Every week. Every week there's a new request that I'm surprised I pulled off. There's been a lot of private access stuff that I'm just like shocked that we pull off every single time. And every week there's a new person, celebrity or not. People of a certain degree don't want to be seen in public whatsoever. And I have to make these people go through big groups of people without being seen whatsoever. So whether that means disguises, whether that means like 40 security guards, back entrances, but like sometimes in certain cities, they're just not set up for you to be carried. So it's got to be like a Taylor Swift situation where we might have to put you in a box and carry you into an elevator like stuff can get very, very interesting. What do you mean put you in a box? I haven't seen it. Oh gosh. If you've not seen, we're like any of the big stars before they go on stage a lot of times to get backstage, they'll be put in a literal like rolling cart and brought through the crowd. So yeah, stuff gets weird sometimes, but again, what kind of person needs the most security usually? I would say celebrities over, yeah, I mean, they also prioritize it a lot more, but I do understand when you see these people in public, they get mauled. They get absolutely mauled. Imagine just trying to go get coffee in the morning and like you can't leave your house without having 40 security guards, take you down the stairs. It's just a very frustrating process for them. So I do understand that, but yeah, our job is never to judge. It's our job to execute. That's what I always say. So I'm just like, let's just get it done. It's another challenge. Let's figure it out. But yeah, it always surprises me when we figure that stuff out. Are there secret spots that celebrities go to to get privacy? Yes and no. I think. There are people talk about online like underground tunnels in LA that they go to Starbucks and stuff like that. I don't know if it's real or fake. Yeah. A lot of that stuff is true. Yeah. I'm trying to figure out a way to safely say that there's a ton of sneaky situations. I will say it's like a sneaky lengths of the city for rich and famous people. And that's all over America. Yeah. Yeah. Yeah. There's tons of stuff. You know what? And I understand why. It's where, you know, we have access to a lot of things. A lot of our clients can help us access things. And as things grow, it's getting easier and easier. But like, when I started this job, it was, it's hard. You can't just call up. People be like, hey, I'm working for, you know, this massive celebrity this weekend. How do I get them from A to B? Everybody's like, screw you. I have no idea. Good luck. So, you know, it's always a challenge to find those, those secret routes. But they are everywhere. Well, now I mean, thank God they've got all these kind of like, black lane access for airplanes. So, celebrities don't want to fly private, which I don't blame them. Like, we see a lot of celebrities. We think everybody as soon as you're well known as like a multi-gigillionaire. It's very not true. There's lots of people that are reality TV stars that have no money. And they can't afford to fly private everywhere, but they're still mulled in public. Like, they're super famous. So now they can take cars onto the tarmac to get on to like their first class flight. Yeah. What's the best travel hack if you're someone who doesn't have a lot of money, but you hate going through airports? Oh, my gosh. I have the best travel hack for you here. PS. No. No, it's this. Okay. So now, you know, forever, we've been going either economy or we've been going private. And that creates such a divide in, I mean, the rest of us, there's people flying first class. They're paying first class prices. They're still paying, you know, sometimes 50X, which with the economy flyers, paying. But now there's a way for you to skip all the nonsense. So you can go right from your home. Like your black car come onto the tarmac, like it's a private flight, get on the flight and have nobody bother you. And that is just like life changing and game changing for everybody flying first class that wants that like private experience. Is that expensive? I mean, it's only a few thousand dollars. So it's not outrageous. But when you're comparing that to the private jet experience that's going to be usually over $25,000 to go most places, it's not bad. Where are you seeing a lot of people making money in 2026? Like the people who are new money, you could say. I would say I think a lot of our clients are heavily involved in like CPG brands. Like they're doing so much product stuff and everybody's getting involved and everybody else's stuff. Like this is, I just see so much of like the rich get richer and this is kind of why I didn't grow up in a wealthy family whatsoever. So I never saw these things as I was living in my small town. But when I moved to Miami, I did start to notice a lot of like my clients and friends and close colleagues were investing in everybody's stuff. Like it's just this giant circle of, oh, well, she's doing a soda brand. So let's get all these influencers to slightly invest in this one. And then she's going to, this guy is going to start a new restaurant, but we have this big group of influencers. So if we all support, then it kind of becomes this giant like family VC fund for different groups out there. But that's what I noticed. A lot of my clients are like very, very tied together because of all their investments. So you're saying e-commerce is a big one right now? Yeah. It's one of that. I mean, what do you think? Like product based brands and a lot of collab stuff, I would say is massive. I mean, even look at like one of my favorite girls out there right now is Shay Mitchell. She owns Bays and she just spend, she just did like a Chipotle pop up with Bays. Like the most random stuff that nobody's thinking of and their company is crushing. But there's like so many cool things that just keep popping up and people are getting involved with. So I would say that. And I mean, of course, just investing in general. All of our clients are so heavily diversified. So they've got their hands in like every pocket. So no matter where the market's going, it's up on one side down on the other side there. Usually coming out on top. Did they ever ask you like what investment and vice you have because they know you're tapped in with like all these networks? So funny. No, I don't think anybody's ever asked me personally for investment and vice, but I will say I did actually just meet with a guy from have you ever heard of the app called Acorns? Yeah. That sounds familiar. So you have money deposit in your account, it's like the change, right? So like, yeah, the change. So you go buy a coffee and it rounds up and then it starts to invest for you, which I think is just super incredibly genius. So I spoke with him for like an hour at Super Bowl. And that's what we were talking a lot about because he was curious about what kind of trends we're seeing in wealthy people. And the one main thing that I think we both really, really agreed on was like the diversification of assets for these wealthy people like. And that's one of the things that Acorns kind of helps people focus on too is just like taking less risk but also focusing on like the long term, you're not trying to make money quick. We're not day traders here. The wealthy have their money with all these different accounts and it's just slow growing for years and years and years. And a lot of them don't even know what their money does on a weekly basis. Like, you could ask, I bet nine out of 10 of my clients would say they have no idea what they're invested in right now. They just have really, really awesome people doing it for them. And like, that's kind of the conversation we had about that app was just that it's very important for the rest of us if we want to invest and make money like wealthy people is like low and slow. Just watch it grow. That's fascinating. That makes a lot of sense. I guess I'm just curious from you said you grew up in a small town, maybe not low income, like kind of low income middle class, not extraordinarily wealthy by any means. How is it kind of adapting to this lifestyle and adapting to these norms? I would say shocking. I mean, my parents were both teachers. I did not know what a private jet was until a couple years ago. I thought a yacht was like my tenor that I have at the cottage, which is like literally as it sounds as a small tin boat that my parents used to take us out on once in a while. So it's been a lot. I think it's just sometimes I have to touch grass because you see all these crazy things. We experience all these crazy things and like at the end of the day, all that really matters is having like healthy family and a healthy heart and good relationships with good people because if you just are continuing to chase all this crazy money and fame all the time, like you're never going to be happy. And that's like the last year for me has been so many. We have press releases. We have a million followers. We have all these things and it's these crazy ups and downs and it can be very taxing on a person's soul in their heart. So for me, I've just had to kind of take a step back and be like, all of this is phenomenal. We're so lucky we get to experience a lot of this. I feel like how much more lucky am I that I have a beautiful partner and a beautiful home and a beautiful family that's all healthy and happy. And something I think about was I think I grew up in a fairly similar situation to you. And the one vacation that we would go on like sometimes was we would go to Disney World. And I think that's probably like your average American like that's just the one place they go to. Maybe they go to what are some of the basic spots. They go to like the top of Florida like Destin. They go to Disney World. They go to Disneyland. We drove to Seattle Beach every year. From Canada. We drove 24 hours every year. How do billionaires go to Disney World? Like what do they do at Disney World? Do they even go? I don't. So to be honest, I haven't booked this. I think we booked a Disneyland trip for like a nanny for her. Like it was a client's nanny one time and he was sending their kids. So I haven't done anything crazy. I know Troy's had a couple trips, but those trips are very different than your traditional Disneyland trip. What do they like? First off, you go with large groups of security and there's also just like there are bio opportunities a lot at a lot of these big spots. So you can pay absorbent amounts of money to go and have, you know, really cut the line access. Like everywhere you walk up to, you will be escorted. You get on with your family. Nobody else gets on. I have a feeling it's like when you were waiting in some of those lines as a kid you ever have the stop for like 15 minutes and you just don't think anything of it is probably somebody really rich cutting in front of you. And we just didn't realize it. But yeah, there's there's certain ways to do things, but some families also don't. I say that and it's such a blanket statement. There are a lot of families that don't like that. They want to feel normal. But the problem is if you're well known in public eye, you're it's never going to be normal for you. But luckily, if you're super wealthy and no one knows who you are, totally able to have those experiences still too. It's just you want to have them like that or do you want to cut the line? You book dinners for some of the wealthiest people alive. What's the most you've seen someone spend on a single meal? And what did they get? I would see probably quarter male. But it's not just the food. It's never just the food. The food I don't even think you can get up to like 50 getting $50,000 a food for a single table of people is insane. Like you have to order tubs of caviar and like it has to be like a poppy steak experience where everything's covered in gold. And like if you can make it happen, but where it gets very expensive is the alcohol. Absolutely. And there's situations where you can get like a quorking fee situation done. So like we'll have an extremely rare bottle of wine shipped in to the restaurant. And then the restaurant will charge for the bottle of wine plus their freaking 60% that they throw on top of it. So that's how you really get up there. But I've seen some I've seen some crazy ones for sure. So if you had to break down that 250k, where did all that go to? Oh my gosh. So I would say like 60 to 70% alcohol, maybe maybe 75. I would say most of that cash is coming from vintage bottles of red wine. Have you had one of those bottles? I actually had a sip once at SW in Vegas. It was probably the most expensive sip of alcohol I've ever had. But no, I don't sit around getting to drink a lot of those bottles very often. Just like a $100,000 bottle of wine tastes that much different than I mean, it was really good, but I don't remember like my life changing after that. I think it's just more of a we said we did it type situation right? If you're worth several billion dollars, you get to sit down like that's it's like one of us buying a nice cameess. We're like, Oh, this is great. Let's fly this in. But a little more expensive. What's the most you've seen someone spin on a hotel room? The most expensive hotel room I've ever seen anybody buy was the Atlantis. It's 125 a night, 125,000. What does that get you? Just a big house? Very beautiful. Pen house. Lovely, lovely trip for your family or your friends. It's the experience over there is phenomenal. The service, the food, everything you're going to get is incredible. But again, that's not an all inclusive experience. So if you're going to be spending 125,000 dollars a night, your trip very easily becomes a million dollars because you know, flights, food, experiences when you're there. But yeah, I would say that's the most expensive one I've had per night. Do most billionaires book hotels or do they use something else? They do. I would say actually surprisingly most of its hotels. I would sometimes prefer if more people did the private rental thing, especially when you're going to the islands, if you're going to anywhere in the Caribbean or something like that. When you're specific about what you want, it is so much easier for me to get a done when it's in a private home. So of course, I trust like the St. Regis, four seasons, the Ritz Carlton, Amon, those types of hotels can handle my requests. And we know them so well. So usually I can say I've got X coming. Here's the list of deliverables that needs to be ready when they arrive. Here's what they hate throughout the stay. You know, I've got some people that are like, they can't smell a single scent from the start of their vacation to the time they leave. So for me to communicate that to a hotel, if it's not when I've worked with. What do you mean they can't smell a scent? So everything from like the driver to the vacation to the flight, like every single detail, they're very, very highly sensitive to smells. So there can be no cologne on the driver. There can be no air fresheners in the room. They can't have like smelly foods around them. Just a specific thing that that client is very particular about. So, you know, for me, putting that person in a home 10 times easier than getting, you know, a hotel to agree to take out their air fresheners for the weekend, right? What hotel do billionaires usually go to? Because they're certain chain. I get asked that question all the time. I think people are waiting for me to have this, like this is the most epic hotel you can stay at. I wouldn't say there's a particular. I do say that, like, my holy Trinity usually is the Ritzkarten, Four Seasons, and I'm on are like my three babies. The only reason those are my top favorites and are my clients favorites are because they just, the Concierge Shemes cannot be beat. Like, you need something done. They execute so flawlessly. Now, there are spots, you know, I mean, a billionaire hotspot everybody's talking about right now is, of course, same parts. Like, we've got Eden Rock and Shivalblanc and all these amazing hotels. There's so many of them on a global scale, but it's actually rare for me to have a billionaire book. Like, if I have 10 billionaires that want a book in March, to have them stay at the same spots is actually not super common. So there's not, they're not all like flocking to this one's particular place. Just wherever they feel they need to be at the time and whoever's going to take the best care of them. That's why I usually stick to my holy Trinity if they don't have specifics, but if they like somewhere else, then of course we'll take care of them. Say there was an entrepreneur worth $100 million, and he wanted to impress a girl. He just started dating. Say he has 500K to spend on a weekend. Where do you send him? And what's his antennae really look like? Oh my gosh, that's such a good question. I would say, so if I run into somebody in Miami and he's like, I want to impress a girl. She's flashy. I would say we'll take a jet, take a nice, nice little jet down to New York City. And I think I would probably put them at Faina, brand new down there, New York City. It's absolutely spectacular. There's a couple of other spots that I really like there too, like Peninsula is amazing. Rich Carlton Central Park's beautiful, but I think Faina she'll be very impressed with. And then have dinner at Corner Store, set up another dinner at Polo. Probably get them like a nice private seating. We could do like a private Met Gala tour as well, which is incredible, very romantic. Yeah, and then end with like a nice lunch in Central Park or something and then have them fly back the next afternoon. It's like a good two-day itinerary. Lots of eating good food, very richy experience, very romantic. Has anyone ever made that exact request or one similar? I've had similar ones, but usually they know where they want to go. The people that are dating that call me have their schedule for your range. Here's what I do, just execute it, make it happen. What's a subtle sign that someone is ultra wealthy? I'm so funny when I get asked these questions about the signs of wealth. I think that for every single individual on planet Earth, it is completely different. I have billionaires that rock Gucci onesies. And like we're, we've created such divide between the new wealth and old money kind of thing. I think that every single person is just so, so different. And I mean, power to you. If you want to rock a Gucci onesie, go nuts. If you have zero dollars and you want to rock, you know, spend all your money getting a potec, go nuts. Like do what you want to do. So I think it can be very, very difficult to find those people. For me, usually it is situational. You know, when I see a certain somebody at certain White House parties, and when I see you invested in certain companies and you're very quiet about it, and I know the minimum buy in there is 10 million dollars. Like there's certain situations that I think I'm privy to that I would be able to tell those things, but your everyday joe is not going to be able to know that they have money or don't have money. What's a sign someone is faking wealth? Usually, usually, actually, I love when people come to me and they say no budget. That is usually a bad sign immediately. I have so many people and not to say they're not wealthy, but no budget is not a thing. If I have people worth more money than either of us could probably comprehend and they have a budget. They don't come in and ever say no budget. Usually what happens is I will have somebody that is a little bit of money, but they're not planning on spending more than like $20,000 on a vacation, which by the way is not enough to even take your family to like an all-inclusive and then can't coon anymore. Vacations are so expensive. So I'll have those guys hit me up and I just know. I know they're very rude off the get-go and they're like, I have no budget spend at all and then I'll hit them with like a $50,000 price tag and they just lose it. And that to me screams, I'm running out of cash very quickly. Are any of these billionaires like penny pinchers cheap about small things? Sometimes, so like you charged me $20 extra for this thing. Absolutely. Yeah, all the time. I would say there's a couple and we always joke about it too because it's like, come on. Just sell one more product, go do this, go do that. I would see one of the funniest things that happens is the non-refundable kind of conundrum that I have. I talk about this quite a bit. When you book a refund, everybody knows you go on any like booking platform online. When you book a non-refundable, you get a discount. When you book a refundable, you pay like the full price. Sometimes it's like 500 bucks on your booking. For somebody booking a $2,000 state, that's like, it's great. It's a good good chunk of money. When you're booking a $150,000 vacation, why the hell are we saving you $1,000 on booking a non-refundable? Because I know you're going to call me two days later and be like, "Oh, my son's brain is anchored. His soccer tournament. I got a cancel." You can't cancel a non-refundable. I feel like sometimes I have the strength of God and get some crazy things done. I can't even get a non-refundable change. It is like pulling teeth and nails out of the people that work at the hotel. You basically have to get the top-level managers who agree to give you your money back, but you sign a contract that says no matter what, you're not getting your money back. That's one of the penny-pinsure things I think that I see a lot. It's just ridiculous. Is there any one thing you notice coming from a poor background or from a middle class background that all wealthy people do. say the one thing that I've noticed across the board for all of my clients no matter how much they're worth is they understand exactly what they want exactly what they want and when I started working this job something that I kind of thought was ridiculous and I mentioned a little earlier as like this list of deliverables could you imagine we walk up to the hotel and like I slap a sheet of paper down at the reception and say here's what I expect when I show up I want my cup of this I want my this I want the fridge stock with this I need my driver to look like this like so many specifics and as I've continued to work here I've started to realize that like holy cow it's so cool to get to walk up and have somebody pick exactly all those like nitpicky things that you love in your everyday life and have them waiting for you it's super kind of posh and something that 99% of the world will never get to experience but knowing exactly what you want and getting to pay for it is like such a cool thing and I think that is something that all of them are so good at is knowing exactly what they want and like not being afraid to ask for it ever do you guys ever plan bachelor parties yeah I've done a few yeah so my like most of our well a big chunk of our business is done in Vegas so Troy worked in Vegas for 10 years and that's how the company kind of started so when we go to Vegas we feel like royalty we have like the best connections there we can throw the best parties we know it's like our backyard it's so much fun we have a partnership with the winning encore so we just like we love it down there absolutely love it and uh yes we've definitely we've definitely helped facilitate and been a part of a few epic parties in Vegas is there any that you can share or any details that you can share Vegas gets crazy I think for us we're very above board so when things start to get a little bit out of hand we tend to have to leave right is what I will say yeah there's been there's been it's like the hangover every weekend in Vegas for a different group of people so you know when we're asked to bury the dead bodies you know I'm sure at some point I will be like all right let's do this right now we are we're super above board we don't get involved in anything beyond the travel business I think that's a common misconception is people are like oh you know they'll do this they'll do that we we really don't get involved in anything there's a lot of red line for us and we stay pretty corporate and buttoned up so we're happy to help people where they need it but after 12 o'clock usually we wrap it up and get out of there and let them do the thing so yeah I mean we did my 25th birthday in Vegas this year that was crazy went and on course set it up insane it was like a 72 hour long party that was probably the hardest I've ever partied my entire life I've been like relatively sober since then so what's the most unethical request you've turned down from a wealthy person oh drugs right yeah yeah absolutely I can say like that's just an obvious one though I feel like in Vegas and any of these like party places if they're going for a big celebration sold a company you know broke up with their girlfriend doing something crazy yeah of course I've gotten that like one off two a.m. text of like hey can you pick me up this and I'm just like usually I'll just ignore it because I know they're gonna be embarrassed the next day or I'll like delete it on my end and be like I never received it but yeah I've received a couple like random requests like that but I'm like it's gonna happen people make mistakes just keep my mouth shut and move on vaguely what is your richest client do VC yeah he's not involved in like one thing he's involved in like 4700 things he's doing something different every time I talk to him he has like four new businesses that he's fully financing I would say like my top five or six guys are all involved in like 20 different things at least so they were trying to poach you just as like an executive assistant or something like that yeah actually I have funny enough some clients of mine now have reached out to me in the past and been like I love your set or like their EA's or like I'm moving on is there any way you can step in which I hate some like oh gosh I hate being called the assistant to these people but like call it as you see it sometimes I have to step in and be a damn assistant to these people so yeah I'm not surprised when people ask I think now it's becoming very interesting is because of the social media part of it now we're being approached on an influencer side which is a lot more fun and a lot more like level headed conversation instead of hey I need you to come pick up my dry cleaning because you're so good at it can you please help yeah so I think that's something that's been super super exciting is like as this is growing on a social front now we're getting the opportunity to like actually invest and do like sweat equity in a lot of these companies and this is where I think life is going to become very exciting for us over the next couple of years but again all thanks to frickin social media you said that you were picking up dry cleaning for people at one point what's the scrappiest thing you've done to fulfill a client's request I mean this weekend did you did you see what I did this weekend what did you do this weekend oh my god I've wear a pay free it's costume I was real shut like George Washington this weekend I was like I didn't even know what it was when I opened it yes everybody was so upset about that by the way so I'm paid you to do that oh they didn't even pay me my clients here's the misconception to is everybody's like poor lives she gets bullied online she better make a lot of money I love my clients like I am I go to my clients kids birthday parties we go for lunch all the time they support me I support them like we're literally intertwined like family and I'm not their assistant at the end of the day I help them get some of the toughest things done and I help make their lives easier and they appreciate me so much for that so because of that like we have these amazing relationships so when a client of mine that I'm very close with calls and is like let me send you a costume for the Super Bowl like hell yeah that's hilarious so we made a couple videos about it where it seemed like I was a little distraught over it and the audience got very upset but yeah that was that actually was ridiculous but I didn't even end up going to the Super Bowl this year so I didn't actually wear it to the game but I was out walking the streets of San Francisco just up like George Washington this weekend that's fast yeah what's the furthest someone has traveled for a short amount of time oh yeah I mean that happens all the time that happens all the time I love those I love my romantics that fly like just quickly over to Europe to have lunch those happen quite a bit I did have a client fly to like Saint Lucia private which is quite a big flight coming in from New York and yeah that cost a ton of money for private beautiful plane and they were there for like 12 hours just to like have date night eat they booked the hotel didn't even stay in it came back so that stuff does happen quite how much was that flight oh god I think that was like almost two hundred thousand dollars they're back huh yeah is there ever been a case of like a 30 minute thing or like an hour thing um I mean yes but those ones are more business right there's not I wish I had this like grand homework story of these cute little dates stand down to like the UK or something but most of my guys that do the quick flights are actually just like in and out I've flown some people to China and they literally have gone in and done like a talk for 20 minutes and then come right back or like an hour and come right back which is brutal but it's just the way those like high level execs have to move and they're on the go 24/7 so for them it's just another day you've gone viral for being the middle woman between a spoiled rich kid and their billionaire parents what's the craziest conversation you've had on behalf of a wife a child or a husband I mean I had one I had one that was very bizarre not too long ago um he I'm gonna actually say his name because I just test this client he never was a client he I had a guy named Fernando reach out and this man was like a full blown scammer and we have like it's very tough to trick us I would say in the sense we're like if you don't send the money you're not gonna get the booking so this the whole scheme just didn't make any sense to me but this guy spent two weeks of my time building out this million dollar itinerary so he knew what he was talking about like he knew all the details inside the room and not stuff that you could just come up with like very specific details about the concierge and stuff so clearly he had you know done some very very in-depth research and he sent me his passport he sent me like all of these things were to background check everything like totally checked out was this like dude from Miami and then the like a week before the trip he was like booking on refundable and I'm gonna pay you tomorrow and send to fake wire so we're like okay well we're not gonna book it for you because you sent to fake wire and this guy throughout the two-week period of him booking this trip he put me on the phone with him his new lover and his ex-husband was this new lover a guy the yes yes three men and they were like the most flamboyant gay guys and managing that relationship was the most confused I've ever been my entire life like he said he was booking the trip for him and his ex but then also I got on the phone with his new lover who was gonna take the spot they're like booked the plane under him but I want you to create fake plane tickets to give to him like even if you paid our retainer and were a part of our actual like concierge plus program I still wouldn't have probably done that for you were they like asking about each other yeah it was insane no it's crazy just he was like well tell me what Fernando's doing like I feel like he's being weird about this trip can you just like call him and maybe record it and then like let me know I'm like how no I can't see that doesn't seem and then the new lover would get on they all had really thick accents to which just it was like a freaking soap opera I was honestly I think I was more entertained and just curious so I kept letting it go on because it was nuts who does that to somebody but yeah that was one of the more recent ones that was just like outrageous but stuff happens all the time I do have to manage a lot of like kids who adult relationships I do have a couple parents that are terrified of their kids really who's the youngest kid that is a client of yours uh 22 22 yeah I think the youngest kid that's like self-sustained is 26 but the youngest kid I have that's technically on retainer is 22 but her parents pay for everything and so you're facilitating like a conversation between that kid and their parents a lot of these kids have allowances. So, you know, sometimes they go over and they need to, you know, have me ask for more money. There's a million different scenarios that pop up. But most of the time it is like, "Hey, I want to spend 100K. My parents told me I could spend 50." Can you just like charge the card? I'm like, "No, no, I can't. So, gotta go on, give me a sec." - Have they ever complained too that there are allowances in or off or anything like that? - Yeah, yeah, lots of stuff like that. And there's a lot of hate on the kids out there, but no fault to the parents or the kids. I think everybody's trying to manage wealth and figure out relationships with each generation and it gets messy. So, I never blame people, you know, it's just, I feel very confident in helping those relationships get better sometimes. Sounds weird, but being a family therapist in that scenario, mom and daughter might literally claw each other's eyes out if they have that conversation. So, I'm able to step in and be the middle man and like, save a relationship and make them care about each other a little bit more. Well, means no problem, step in and. Have you ever worked with a billionaire kid whose parents cut them off? - I have a friend who's gone through that scenario, funny enough, actually, he became, I think he's booked a couple of things through me, but he's not like a consistent client, but yeah, his parents cut him off young and then he actually created like, I think his company's worth like 50 million plus now. So, you know, I think sometimes kids are born with this like a Nate hunger to go get shit done when their parents accomplish it. And I think there's a rage of like, I need to do this 'cause you cut me off. So, sometimes cutting kids off is the best thing to do at a certain point. - What's the most a mistake has cost you and this business? - Okay, yeah, so I have, I've lost little hunks of money here and there just because of sometimes a client will want something and then they won't want it the next day, like the non-refundable thing we talked about. And if it's somebody that spends millions and millions of dollars with me, sometimes it's worth just taking a loss and moving on. This weekend, oh my gosh, and I tell you like, I'm gonna sleep for three weeks after this is over, was Helen Earth. Basically what happened is we had a giant, giant client worth $2 billion come in corporate client and they wanted a suite for the Super Bowl. It's like done, great, done deal. I'm an Asia, so the time differences are off. And at some point we signed the paperwork, we paid over the money and we got the suite. And then they just like, morning of decided somebody else in the company wanted to use a different broker. They paid like $200,000 extra than what they would have paid with us. And yeah, I don't know who it was that sold it to them, but yeah, that's a $650,000 loss. So for us the last week has just been like, so frustrating 'cause you make so much money doing these amazing deals, your clients are all happy. And then one bad deal with a potential new client just like wipes out everything. So that was like extremely taxing and nerve-wracking for us. Now we did figure it out last minute. We did get the suite sold. The person got an amazing deal on it. So it's okay, but stuff like this happens in the business all the time, especially when you're pre-anticipating needs. When I've got a bunch of Dallas Cowboys fans and they might be going to the Super Bowl next year, I might need to put money down to get a suite because if I don't, 50 other brokers could swipe in. And then now even if it's not about making money, it's just about those pieces of inventory being available for my clients when they need them. And there's nothing you can do when it's sold out. So trying to manage expectations and reality and what's left and balanced on top of massive price tags has been, it's been helpful for big event weekends, but we're doing it. - Just to give people context on how you guys make money. So if I wanted to use your service, how much would it cost me monthly? - So it starts at $100,000 a year. - Okay. - Yeah. So that's like our base. Some people pay more, some people pay less, depending on how big your family is and how much you travel. - So if I'm spending $5 million on the Super Bowl, like that would theoretically come out of your guys's pocket if I decided not to pay and something happened there. - Sometimes yes, sometimes no. If, see, there's a prime example of exactly what just happened, right? You're like, yeah, I want it. It's on us to make sure that you are ready to go and you've signed the contracts and everything's like set and stone. We actually just being transparent 'cause I want all business owners to know that everybody makes mistakes regardless of how perfect Super Bowl looked online. We made a mistake. We signed a contract before the client had paid. That's a, like, level one basic business mistake. So those things happen if it were a client of ours, you know, usually they would have to make the decision. We don't usually put money out, especially that amount of money out on the line, but stuff like that does happen sometimes. - How many clients do you guys have, roughly? - In that program, we keep it under 25. - So I saw in your last interview, you, one of your goals was to become a millionaire. Did that status happen recently? - It should, very soon, very, very soon. But it depends on what you count a millionaire. Like if a million dollars has come in and out of my bank account, yes, we're there. I want a million cash just sitting there. I would be very, very happy. So I'm really, really trying to do that over the next couple of months. So we're almost there, working on it. - How did you go from zero to a million followers on Instagram in less than a year? - It actually happened overnight. It was the craziest thing. For me, I am so business oriented. So my blinders have just been up. I'm like, how can we get new leads? My background's in marketing. So of course, one of the many avenues I was trying was social media. So you know, everything started to really, anybody knows that when you're in sales to it takes usually six to nine months to start get like the flywheel start rolling. So I had all these different things I was doing. They're all starting to pick up. And then at some point overnight, the social media stuff hit. And when it hit, it did not like slow roll a thousand. It was like 50,000 overnight. It was 150,000 like two weeks later. It was 300,000 a month later. And within four months, it was like 700,000 followers, which changed everything. Like completely changed everything. I mean, this morning we had a press release about our TV show coming out. Like we have books, we have podcasts, we have all these crazy things and I have not been paying attention because I'm focused on business. Like how can we make the most money? How can I make sure our clients are happy all the time? I've got my hands of feet in like 40 different buckets and I'm not even paying attention and let alone, yeah, I keep waking up and having these conversations. And I'm like, holy shit, we have almost two million followers across platforms. Like it's crazy, but it really did happen overnight. - I guess in hindsight, if you were to do it again, like what would be some of the golden nuggets you would give yourself. And like some of the strategies you use to actually get that million followers. - 100%. I think everybody, a lot of people do ask me that question. One thing that I would without a doubt would do again is following I think the top people in different industries and translating it to your own kind of voice is so important. And that could make no sense to some people, but let's say like I'm in travel, but I take a look at the top people and this is gonna sound crazy. But like what are the girls that are popping off on only fans doing online right now? What are the girls that are popping off an art? What are the girls that are popping off in design? What are there so many different verticals you can look at? So look at all of them and just find consistencies in their pieces of content that are going viral and change it into your own. So for me, I just noticed that like there were a ton of people doing like different sales pitches online and different videos of them like interacting with other people, but not in a podcast sense. Just kind of more like a traditional humanity conversational sense. And like all right, let's give this a go. We've got something crazy that we deal with every day. Let's see if we can translate this into viral content and like immediately. But that was like a couple weeks of sitting down and thinking how are these things gonna play out? And it was actually Troy. We were sitting and we got off a call one day. And it was like the craziest call. This woman just reached at us. She wasn't even a client at the time either. And he put down the phone. He's like, oh my god, you got to record one of these one time. And I was like, all right, yeah, there it is. This is what I've been seeing. Here's this idea. Let's try and execute and then game over. So I would probably try and do a very similar thing and just really keep pushing the content. 'Cause like, as you know, the more you push out, the more likely you're gonna go viral one of those times. And if you're only doing it once a week, versus seven times a day, your odds are much less. - 100%. What was the conversation about that you guys got yelled at over? - I think she was yelling at us about getting a either a meal for her dog or a bathtub big enough for her dog was one of the two things. But she wasn't, she was not a client yet. So for me, that is one thing I am very particular on. Yes online, it looks like we take a lot of shit from our clients. We are very particular about how our clients speak to us. Some of them I know well enough. We're like, when they get heated, I can handle it. But if you're new and we haven't even gone through the interview process and you're already telling me to f off, our relationship's gonna end very, very quickly. - But what's the most particular thing you've seen someone do for their pet? - I would say like, lived in areas is a very interesting one. - What's up? - So like, some lived in areas. So if somebody wants a dog bed for their dog, they want it to feel lived in for their pet. So like, they might have another pet come and sit in it for a bit or have it like sprayed down a little bit. Also a very common request for humans. Is like a lived in area. So some people don't like the squeaky cleanness of walking into a new space. So they want it sprayed with some sense. They want people to move around. Maybe have a candle lit. Sometimes people just want their friends in there before they arrive because they want it to feel like lived in. But I've heard it for a pet as well, so. - So you've had rich people ask you to get another dog to sit in the bed before their dog sits in the bed. How do you go about that? - That's not that difficult actually. That's pretty similar. Like you just get a dog to the hotel and then most of the time the concierge teams will just handle it. Yeah, I actually don't have to do a lot of heavy lifting sometimes with that kind of stuff. Again, that's why I like working with my Holy Trinity or somebody that's a five-star beyond because when something crazy or just any request, any particular request comes in, they will execute it most of the time. I just need to be making sure that it happens. - And then they also request that the hotel staff like sleeps in their bed before them or like how does that-- - Yeah, that's an excuse. stream, um, lived in the most I've had is like, have our friends like there and like make sure they've sat on the couches and are like hanging out before I get there. I wanted to feel like I'm walking into my party. I don't want to have like a just like this kind of empty. That's common. Yeah, I've had that a few times. That's so interesting. It kind of makes sense. Yeah. It feels more homey. More homey. I know I'm like, I actually wouldn't mind walking into like all my best friends. Right. If you've ever seen someone get divorced after luxury vacation, not right after. I've had a couple divorce parties for sure, um, where people are like, let me take a trip with my boys and my girls post divorce to kind of celebrate. Um, but I wouldn't say I've had anybody call me like on the trip and say they're getting fully divorced. I've definitely actually that's a lie. That's a lie. I have had people call but haven't gone through it with it. I've definitely had a couple late night calls of people calling and they're just, you know, a little drunk and they've gotten with their, they've been in a fight with their husband or wife all night long and they're just like, I'm so over this. I'm done. We're getting divorced, but it usually doesn't happen. Have you ever been blamed for a fight between a couple? Um, I don't think so. I don't think so. Yeah. I've definitely been blamed. I mean, I am the scapegoat for anything that goes wrong. Right. So if the car is not there on time, just because I mean, vacations is something that people don't understand. Vacations went, have you ever taken a trip where something hasn't gone wrong? Just, just anything. No, never, never in my life. And it would be like astonishing. If something did happen like that, every trip things are going to go wrong. And when you expect perfection, that's going to just, you know, the lash backs going to come on me. So the problem is a lot of these people are so particular that, you know, when the drivers 30 seconds late, they're already furious. So then by the time something actually wrong happens, I am chopped liver. Right. I'm screwed. So, you know, it's really on me to make sure that everything goes right. And that does cause tension and relationships. Of course. So, you know, I've maybe caused fights in that sense. We're just because I am the problem, you know, it causes husbands and husband and wife to be like, oh, this sucks. We're having a bad time. It's your fault. It's your fault. No, it's a loose fault. But I will always take the blame. So it's, it's usually fine. We, we've had a couple of clients that, you know, go on vacations, you know, whether they're celebrities, athletes, high-nourth people, they go on vacations with people that are maybe not their significant other. And, you know, it's very important that the hotel don't contact them afterwards. So it's very important to them that they don't get any marketing. They don't get any emails. They don't get any phone calls. Sometimes what happens to us is people try and kind of snipe our business and without knowing it, they deeply offend the client. So, you know, we go to this new hotel that we started booking with and a client arrives and they know this client spends like millions on travel. So of course, they'll go into the room, they'll remove all of our amenities and then put their own or take credit for whatever beautiful gift we've put in the room and be like, oh, great to meet you. We set this all up, try and get their information and then they'll send the client marketing after the trip, which first off, if you come for me like that, we will never do business with you again. So it's a horrible idea. Please don't do it. And secondly, you can deeply wreck your relationship with the client without even knowing it. Because sometimes they really don't want anybody to know there for a million different reasons, that could be one of them. I'm a bit confused. So you're saying someone will try to snipe your client. How do they know that they're there in the first place? So a lot of times we do use aliases, but sometimes clients don't mind when you use their real name. And the alias game is very particular to like when you book a reservation, you need to use your real name 99% of the time. It's not like you or I could just, you know, use camera genes as our alias and show up and they're going to give us the room. They're not going to do that. But for like a super high-end alias celebrity, the hotel and I will have a conversation prior, letting them know in just in like over the phone or in person, this is the alias we're going to be using. But then it'll be put in the system as the alias so that everybody in the hotel doesn't know that that person's there. But most scenarios are not like that. That's like a one to two percent of the time situation. Other than that, you know, most multi-millionaires or large spenders are going to use their real name and the hotels, when a penthouse gets booked, you bet you they're looking you up. You spent $75,000 for the weekend. They're going to Google you. And when they find out you travel like that, they are going to try and get involved as quickly as possible. And the smart ones understand that that's not where the relationship lies. You guys are going to make 10 times your money if you make sure that Troy and I are very well taken care of because we're going to want to continue booking with you. We should be treated as the client in that scenario and we should foster a really good relationship. When you try and go for the client, it's like, now I can't trust you. Now you've taken away our amenities. Now you've actually made the client less taken care of without even realizing it. And now the relationship's direct. And we're going to book a elsewhere. It's a finicky game. Like it's kind of like playing checkers everywhere. There's so many different avenues and relationships. So essentially the hotels themselves are trying to steal your clients. Yeah. Yeah. The smart ones don't. But is it individuals or is it the company itself? Yeah. It's usually like private access sometimes. So it's like a specific group of clients here. Sometimes at like gambling hotels and just at any really, really nice hotel. There's a there's a group in charge of getting the top elite clients in the world to book with the hotel. And those little guys will come for us. That totally makes sense. Yeah. Yeah. It's a game. It's all a game. Yeah. What destinations look great on Instagram, but are pretty disappointing in real life? I would say Bali is like my top one for that question. I think people should know that by this point as well. There's so much all over the world. It's like we're putting all these spots on Instagram making them look like these spectacular destinations. And then they're becoming the most tourist trappy, awful places. Yeah. Bali is definitely one. I think if you do it right and you stay at the right spots and you even I would say do a villa down there, then you're a little bit safer. But like we've had nightmares where people are like, Oh, live. I really, really want to go there. I saw this girl on Instagram. Yes. Even the billionaires are following people on Instagram. I am a prime example of that. And they'll get there and they're like, there's bugs everywhere. We can't get good food. We got food poisoning. I'm like, yeah, because you went off resort and you tried to get a photo swinging in a giant chair with the red dress. And now you're covered in bugs. That's what I told you was going to happen. That's really fun. Is there any other overrated places to travel to in general? I think some places are starting to get just a little bit over books. I think in general, I wouldn't say specifics, but when you're traveling during Christmas and like the holiday season, very, very difficult. I think anywhere, even the greatest spots just get overwhelmed. New years can be really, really tough. You know, trying to do a romantic getaway on Valentine's Day. Sometimes it's tough. Watch spring break. We have a ton of clients. We actually funny enough, we gave away a vacation for a family in need a couple weeks ago. And we're like, any day to want. Let us know. And of course she picks spring break and we're like, oh, come on. It could have been such a different vacation, but it's okay. She wanted to go that week. And it's, you just be constant of most popular times to travel are because one, you're going to lose a lot of money trying to book during those weeks. And it's just like everywhere. It's just so packed. It's so packed. Unless you're doing like, again, St. Barth's is a great example. Super busy over New Year's. But if you're on a private boat, you can kind of escape the madness. So there's ways to get around it, but you just have to kind of be aware of like when people are traveling and why. So always like, think, if I want to go here, who else is going to go here this time of year? Hmm. That makes sense. Like Disneyland, why does school gets out or something like that? Let us hear it. Yeah. What are five places the ultra wealthy go to that most people don't know about? I wouldn't say there's a lot of spots that like, there's these like secret hidden islands or anything. I think one couple spots that have been pretty popular is like private islands in the Caribbean. I've been really popular. I mean, BVI's has been going nuts for us. Richard Branson's private island is a big one that people love to rent. Caribbean in general, I think there's so much. So okay, question for you. When I say Caribbean, where do you think? Jamaica. Right. Okay. So people usually have like a, they go Bahamas, they go Jamaica. And then some people are confused and think that Mexico is a part of that for some reason and are like, can't go. So that's usually the response I get. And there's so much beauty down in the Caribbean that people miss out. I mean, like St. Lucia, spectacular spot. So beautiful, amazing nature. When I talk about the BVI is one of my favorite spots down there that I love to send people. It is for a particular type of clientele. This is not like the most bougie spot I could send you. But if you love, like, let's say your big exec and you need a week off, like, I'm going to throw my phone in the water. I need time with my wife. Like, let's go away. Ariel Island, the BVI's, it's like all these little huts on a private island. You boat over. They have a wild zebra farm from circus there. It's like circus rescue zebras that they brought onto the island. They have miniature horses running around everywhere. You can ride horses all along the shore and like do these amazing activities. All the food is grown on the island, which is insane. And then you eat at a beautiful long dining table with all the other guests. And it is the most like homegrown, beautiful experience that I have yet to experience in a lot of places. So that's like, that's one of those places that like most people would never even hear about an experience like that. So it's in the British Virgin Islands. Yeah. British Virgin Islands. Yeah. And then how much does that cost? I think starting there is like 6,000 for a couple days type situation. It's not super cheap, but it's not anything outrageous. And they have different options. You can get like the incredible huts or you can get one of I think they have a couple that are like shared units as well on property. But there's some like, there's so many cool experiences that they're I mean, say Thomas St. Lucia, you know, Antigua, amazing spots with so many different experiences. So I always tell people to explore the Caribbean more because there is a lot of those spots I would say are our bigger clientele are going there on vacation. How about Asia? Where do people go to? Oh my gosh, we so we just got back from Asia. It is one of my favorite places on earth. I'd say Bangkok is really, really popular mostly for business reasons. I would say for anybody looking for an incredible cultural experience like Vietnam and Bangkok are two of my favorite places on. You guys were in Bangkok? You didn't go to the islands? No, we did. We did. Who cat? Cosmoe. Cosmoe, but we didn't do who had who cat. No. I didn't really see any luxury things in Bangkok. I mean, there's really nice hotels there for sure. I would probably say exactly that. You're not going to get these extreme luxury experiences necessarily, but they do have like, they have some incredible Michelin star restaurants. I mean, we had a dinner at a spot that was like 64s up in the air, overlooking Bangkok, just incredible food. And honestly, I would recommend the Retarleton in Bangkok. That was like, it's brand new, fully decked out, one of the most beautiful architecturally and just art-wise, so meticulous, the welcome that we got when we came in our suite. I've never stayed anywhere like that in my life. That was probably one of the nicest stays that I've ever done and we've seen some really nice places. Yeah, so I would just recommend that for people looking for a cultural experience while still maintaining that level of luxury, but I also wouldn't bump around. I do have some clients that have a lot of money and they love the three star moments. If they go to Asia, they want to stay in the holiday end of Asia and just experience the culture and lifestyle out there in a different way, but I have other people that are like, I don't want to feel like I'm outside of America, but I want to eat really good food and maybe go to a market or two during the day. And then those people obviously were going to keep in their bubble at the rest. But yeah, looks different. Bangkok's definitely one of my favorites. I would say it's in my top three. I haven't been too many places, but I would say Tokyo, Bangkok, and South Africa, like Cape Town, or my three. What are your top three countries? You know what's so funny actually? I hate to say this, but I think and not that it's a country even a province or anything, but Mescoka in Canada is probably one of my favorite places on earth. It's just not anywhere like, I don't know, I feel like Americans sometimes, unless you go to like a Boston cottage or something, they don't really get that Canadian cottage experience anywhere. And so many of my clients have never experienced it. I have a ton of really wealthy Canadian clients that have cottages down there. And like sending, sending some of my clients there for the first time. They're so questioning it, but like I get you a beautiful boat on your massive mansion on the lake with like your jet skis and I get you a fishing class and like everybody goes out as a family. You have fires and like do the smores thing and you drink coarse light all weekend. Like they love that trip. And I think that's more like personally one of my favorite places on earth to be is Mescoka Canada. That's fascinating. I've never been to Canada actually. Oh my god, you have to go. Yeah. It's so cool. I mean other than that, I do love Miami and I love New York. There's some spots like I also love Nashville. America is very new to me. So I'm very like enamored by all the things going on over. I think it's sick. It's so much fun. I love it. Definitely not like the bougie of places to go. But if you want to strap on a pair of cowboy boots and have some beers, it is so much fun. What's the hardest restaurant to put? What's the hardest restaurant to book a reservation for? I wouldn't say there's one that's the hardest. I think New York is very frustrating. We have amazing people down there and something that I like to make very transparently with something I like to be very transparent about with my clients and everybody is that we don't do everything. So we do everything, but I don't personally do everything. I don't pretend to be a specialist at reservations in Angcock. I don't pretend like I have the numbers of every single restaurant tour or every single tour guide or every single hotelier in my back pocket. But there are people in every part of the world that are so specialized at it and it's my job to be their best friend. So I've got 50 to 100 of these wicked rocks are people that are in the hospitality space throughout the world. And they handle these things for me and I pay them great money to do so. So New York, I would say, in America is probably one of the toughest spots, not only because everybody wants to go to the best restaurants in New York all the time, but because they're changing. Miami's got our big spots. We've got Carbone. We've got Poppy. We've got a lot of really great five star restaurants down there, but they don't change. They kind of maintain like three or four years. Then we get a new one and you know, then that becomes a hard spot. And those are still hard ones. New York, there is a new spot popping up every six weeks that I need to know about. And sometimes the public doesn't by the time it's on Instagram, it's been open for like three months and none of us have known about it. So I have to know about it far before my clients are like, Hey, why haven't I gotten into this new restaurant yet? So yeah, I would just say like New York in general is just filled with tough spots. But we have the restaurant restaurant heart, the Apollo one. It is if it's same day. I would say, um, but if you give me like two or three days, usually it's fine, but it's very tough, because sometimes my clients like shoot, I have a client that I have to entertain at 8 p.m. tonight. It's 630. Can you make it happen? I'm like, oh god, probably not, but we can maybe get you in at 10 that night. So it's usually doable. We just have to be a little bit flexible. What's the place that you need the most time to book ahead like for a restaurant? I would say like, I mean, Monkey Corner Store, Paul, no corner store is not that bad nowadays, but it's still still difficult. Polo has actually been really tough. I think the whole kit, um, pedal members club situation is going to be a bit of a interesting one. What's this? Um, so there's a new members club in New York that's in collaboration with Kith. Um, and there's going to be a lot of people that are not members that are going to want to get in for one off. So we're going to have to try and navigate those relationships to kind of figure that out for clients. Honestly, I don't have a problem ever making reservations, I would say, but sometimes, yeah, Miami's amazing to make reservations at and LA's amazing to make reservations at Toronto super easy to make reservations at something of any of our major cities. Yeah, everything's pretty easy except New York is the only place I get a hard time and I swear sometimes it's because they just want to be New York about it. You know, like New York loves being New York and keeping us all out of the nose. So yeah, I would say like the main, the top like five spots in New York give me a tough time, but we do get it done. To put you to the test, if you're interested, I think the hardest restaurant that I know about an LA, the one that's hard for me to get into is Nobu Malibu. Do you think you'd be able to call someone and get a reservation for Nobu Malibu right now? All right, let me just text him and see if I can get your reservation really quick. Okay, so I'll see if you get the reservation that'd be pretty impressive. What kinds of clients have the most refined taste? Like if you had to pick a certain type of client you work with that they have like particular taste? The most refined clients, I would say the high level influencer with money can be very not necessarily refined. I will say those are my most particular. Refines like third generation wealthy, third or fourth, very, very particular and they have exquisite taste. Like just the best in everything luxury from watches to bags that like you didn't even know Hermes created. Like there is things that those people have seen and experienced that like sometimes I'm I'm in charge of making a lot of those things happen sometimes and like I'm even blown away. So yeah, there's there is refined is a beautiful word for it. They really understand class and taste and what the next big thing in society is going to be funny enough like I think a lot of those people are driving our tastes long before we even know it. It's kind of like how European fashion hits America usually like a year or two after. I think those people are starting to carve out those experiences and by the time like it starts to trickle down it's been like two years later and they're already onto the next thing. What's a luxury brand that only the ultra wealthy know about? I mean nowadays it's just so sad that there's like not a luxury brand that's like secret anymore. I mean there's a couple like one off I would say there's a lot of brands that are kind of like hand woven made fresh from Columbia type situation like we send a lot of clients on private shopping trips over in different areas Columbia of why I mentioned is one of them they have spectacular quality of clothing and like those kinds of experiences over brands I would say are starting to become more important to those people because every influencer and her best friend is waiting at Hermes to get a burger bag. So it's private designers basically? I would say that's where we're headed and where I've seen a lot of things happen over the last like two years is the private designer or getting clothes made directly from you know for them. Now there is like the couture world that is much different you know there's experiences where like a Valentino or Dolce you know a client would go in and have something that's really custom made for them or is kind of part of an older collection that they get to pull out of the archives. Those experiences are insane but like the stats on that we even most of our clients can't even afford to do some of that stuff like on you know we do also before when I say most of our clients we have two sides of the business is something that I think is important I mentioned. So we do have our concierge plus program and those are our big spenders are people that we take care of all the stuff you see on Instagram those are coming from those types of clients and they're usually spending at least like five million a year on travel and then we have a totally separate sector of the business of people that are just using us for hotels. Now we do not handle any like four star three star reservations but we do handle like if you want to take your family to the four seasons and it's 100k we will save you a great deal of money on on that trip but we don't handle any concierge stuff for that so we'll just help you get like the one off booking and like those a lot of those clients they're fantastic but you know they can they can't afford to do these types of experiences. Oh, shoot. Sorry. He's calling. Hey, how are you? Good. I need a reservation at Malibu. No booth today. What time do you want to go? 8 p.m. tonight. Two people. Not at the bar. Okay. Thank you. Right. Think about it. Let me know in a couple of minutes. Do you think your network is your net worth and do the ultra rich actually care about their network? Yes. Yes. Yes. Yes. Two sides to that actually. I personally believe that you like as you grow your network, you are going to become so wealthy in knowledge and in social wellness and all these things like you will become such a bigger, better, brighter person as your network grows. So you need to be so cautious about who you're surrounding yourself with because there are rich people out there that are just horrible human beings. And there are wealthy people and poor people out there that are awesome, awesome people. So I think there's a balance of, of course, surround yourself with wealth and make sure that you're making the right moves because they have the knowledge to get you in the right rooms and in the right places and conversations. But, you know, also make sure that your cup is filled in all of those avenues that like the human soul needs. So I think as long as you're paying attention to that, then your network really, really will become your net worth. And in multiple avenues, not just in wealth. If you're 25, you're connected with billionaires, celebrities, professional athletes. What's your one piece of networking advice? I would say you need to get outside. You need to get outside. There are, I mean, as a 25 year old, I grew up in a world of emerging social media. And that comes with a lot of confusion on the networking front. I luckily have been a very outgoing person since I was very little. So I think it comes easier to me. But I see a lot of young people struggle with networking. It's a huge deal and a big mental struggle for them. You need to go out and get in rooms that, you know, the people that you need to be around are in. And that, of course, sounds so much easier coming out of my mouth than it actually is. But when I started this job, I used to go solicit at hotels. You know, I was sitting at the one hotel. I was sitting at Faye and I was sitting at Satai and paying for drinks there. And, you know, I didn't have a ton of money to be affording, you know, going out for dinner there all the time. But like, you got to start the conversation somewhere with yourself and go do those things. So like, and sometimes it doesn't even seem like it might make sense, but it does. So like when I was in marketing, one of the big things I did was I didn't go to marketing conferences. Because like, why the hell would I go to marketing conferences to go meet other marketers who are trying to get the same plan until that I am? So what I did instead was I went to many spa conventions. Those are 4,000 potential clients out there. And I would go to, you know, fashion and apparel conventions in Toronto and get into rooms where like people that are potentially going to give me money are going to be. And I think that like at the end of the day, whether it's a smart decision or a bad decision getting out there and getting off your darn phone, stop cold DMing people. It's going to work one out of a thousand times. Get out and go talk to people. Because even if it's a bad conversation or a failed conversation, like, you're one more failure closer to success. And I think that that is just like the best piece of advice I can give somebody about network. Just get up and do it. Yeah, it's fascinating. Like I asked someone with a social media following like yourself. There's kind of two ways in which you meet people. There's or three, it's like people reaching out to you on socials. You're reaching out to them on socials or you meeting them in person and telling them what you do. Which one do you find actually makes the best connections? Would you say it's like getting in person and saying I do this? Yes. I think people would disagree with me. But I mean, even right now, we could talk all day over the phone or over DM and like, I'm never going to know much about you. I think I'm a big vibe person and going back to my clients in that context. A lot of people with a lot of money are huge about auras and experiences and vibes in layman's terms. Right. So getting out and speaking to more and more people, even if it's not the right people that you need to be connecting with is like learning how to project yourself properly so that people feel you as a close, like, safe space. For me, my entire life have always been a person that really, really wants every conversation to end with like the other person having warm and fuzzies. And that's like a kindergarten saying. But I always want everybody that I come in contact with to feel really good. And I've practiced that for years. And I think now it helps me close those networking moments and turn those random people into clients because people feel really safe around me. But it takes time and it takes practice to do those things and they can only happen when you do them in person. Right. I kind of agree with this. Like, if I'm a little short on podcast guest, I'll just kind of go to some bars, hang out with some people and see where the night takes me. And that's actually like what led to this conversation was Chris was like, Hey, Jack, do you want to grab dinner? Grab a drink and we're just talking. And then he showed me your videos. And that was kind of how we met in a sense because it's like I had it seen your stuff before because I'm not traveling a lot right now, I guess. But he was like, you have to have this girl on him. And then he connected me to some other rich guy when we were out to dinner and I was like, this is crazy. Just go outside and you start to meet people. It kind of is, it sounds so simple. Like go outside. It's not necessarily easy, but go outside. Right. I think you can get a lot more bang for your buck, especially if you have any sort of following or any sort of value to provide to other people just by like telling them that you do that. And of course, like, do you know anyone that needs help with this thing? So if you wanted to get a billionaire client today, like what place are you going to? Ooh, like if I had, I would love that is a great, like, have you ever seen the only episode I saw was with Grant Cardone or that it's like 90 days to riches or something? Undercover billionaire. Oh my gosh, I am so down to be on that show one day. I got to become a billionaire first, but yeah, if I had like, I think I would need more than 24 hours, to be honest, I probably depends on am I allowed to cheat using my current network or do I have to go like cold? Okay, if I'm allowed to cheat, I could probably do it in under like five hours. Right. So you would meet up with someone and have them introduce you to someone. Yeah, I would go, there's like three people that I would go have lunch with this afternoon. I would probably like coffee, lunch, take them out for dinner. And then between those three, I guarantee I would at least be able to close one. Yeah. That's fascinating. Yeah, but I'm not a big like, I hate hitting up my clients, being like, hey, do you have friends? I want my work to speak for itself. And funny enough, like one of my newer clients was out at a party and he was, I guess, just talking about me openly, I was like, this damn girl, I've been on her wait list. I can't get a call back. And sometimes it is like, we'll look through the list and sometimes it just doesn't seem like the right fit off the bat, which is not always, you know, the Ferris system, but we have a really long wait list and we try and get to everybody as fast as we can. And I guess he was sitting on the wait list for a while. I was talking about us at this like white house event. And one of my clients was standing beside him. I was like, oh my god, no, Livy, yeah, you're good. And just phone call. I was like, hey, what's up? And he's like, you got to take care of this guy. Done. Close. Easy. Like what are the places the ultra wealthy make sure that they're at throughout the year? Like what are the major events? Super balls, one of them, what else is it? Again, one of those questions that's like, I wish I could say all the billionaires of the world are here at one time. Um, I mean, did you send in to one of Davos? Yeah. Yeah. Of course. That's, that's a great one that I always forget to mention, arguably the most expensive stays, um, usually throughout the year. And like that is a group of incredible human beings. But again, there's so many different avenues. The different billionaires are involved in, right? Like we've got some people that are involved in sports. And yes, they are at every F1, they're at every Super Bowl every year. They're at F1. They're at, you know, all the golf events, PGA and live. Like they're at everything touching every avenue of the sports world. But then I've got my like tech guys that are really involved in AI. And all they do is hang out in San Francisco and occasionally go on like a crazy vendor to Columbia once a year. And that's like all they do. And they might pop into Davos if they're invited to speak. How do you get invited to Davos? Well, if you're going, if you're presenting, right? So everyone presents that goes there. So with with Davos, if like you're a panel speaker, for example, or something like that, then you'd be invited. It was so funny seeing like all the people that were invited there. I was like, these are the people that are winning right now. Those are like, I feel like those are the more quieter luxury guys. I would say like most people don't, you would, they're not walking down the street getting tackled, but they're usually worth way more than anyone would ever expect. And they're just chilling in their like old Navy and walking around the bus. What's a cheap vacation that can make you feel ultra rich? The travel hack, the travel hack questions. I wish I wish I wish I had like a million answers for this question because I feel like travel is such a blessing that so many people don't get to experience. And I mean, that's an initiative that our company takes so seriously like we're trying to send hopefully, hopefully six to seven families throughout the year that have never vacation before on a really beautiful vacation. I would say for families that are trying to get a beautiful vacation at not an insane price point, try and stay close, you know, if you can go to Miami in the less busy seasons, you know, sometimes summertime Miami, you can stay at some nice spots for a little bit cheaper. I guess international. I can assume your tickets free, like what are the kind of the cheap places that are nice? Oh, Columbia Columbia. Yeah, absolutely. Columbia is one of my favorite spots. We actually have a lot of our team members are in Columbia. Amazing spot. Amazing food. Mexico. A little bit cheaper sometimes. I mean, cancun definitely cheaper. Definitely not. You're up right now whatsoever. Definitely more expensive over there. Parts of Asia. But again, once you get further, sometimes it gets cheaper, but your price tag to get there is going to be, I mean, especially if you're flying first class, but even an economy ticket to get over there is going to be a couple thousand dollars nowadays. So, that can be tough. But yeah, I say try and say closer and unfortunately if you're Canadian, you can't really go anywhere because our dollar is so down bad right now, so it's very, very difficult to travel. But Columbia is actually, yeah, I would say Columbia is my answer for that one. It's good. It's interesting. Yeah, a lot of good stuff going on and very, very cheap. I mean, you can get breakfast for like two dollars there. And it's a fairly quick flight. Oh, yeah. If you're on the east coast. Huh. Yeah, like two, it was like an hour and a half for us for Miami. Where do rich people go in airports? Are there any secret lounges, anything like that? Yeah, yeah. So there's a lot of, funny enough, I think I've flown every type of airline and every type of class at this point. As we talked about earlier, there is now black line service to, you know, get right on the plane in certain scenarios, but they do have specific lands with cutoff areas, yes. And a lot of times like they have business class lounges and then they have first class lounges. And for the longest time, when I finally started flying business class, I actually didn't know that first class lounges existed. They most people don't. And then when you get to the first class lounges, you're like, oh my gosh, this exists as well. And then they do at certain larger airports, such as like LAX and like MIA and stuff. They do have private rooms for people as well. But again, a lot of people that need that kind of privacy, there are not airports everywhere that have those. And they have to fly private at that point, usually. If you're really like, you cannot be around other people, there's only access to so many rooms and so many places. So it's usually best for them to fly private if they have the money. What's the most expensive ticket you've bought for a flight? Yeah, Emirates first class is probably the most expensive New York to Dubai. And yes, $25,000 30,000 ticket. I flew business there. I didn't fly that first. Business is great. I'm flying business to Dubai in like a week and a half. I'm super excited about it, love their business class, but their first class, same as like Singapore, it's basically private. It's insane. Other than the airport, you have a full bed. You have unlimited caviar, unlimited dawn pair and y'all like anything you want is there for you. That is like the best you can get next to flying private. And I think flying private across seas is insanely expensive. Like you're looking at half a million dollars to go on like a comfortable plane. And you need a long haul as well, which is going to be really expensive. So if you're like screw that, not wasting the money on that, I'm going to fly first class. You're still going to spend for a family of four, you know, $150,000 plus plus and but you're going to have the private experience. Like you got a bed, you can sleep and all you're going to do when you're flying to a place like that is hopefully sleep and get a good rest before the morning. So I think they're just amazing. There's some really cool first class airlines opening up over the next couple of years. I don't know if you've seen those. No. It's cool. It's kind of like the yachting thing this year. So this year, I'm not sure if you know the four seasons is launching their their mega yacht and the risk Carlton just launched their yacht, which we just had the privilege of going on a couple of weeks ago. And I'm on is also launching their their super yacht. So how does that work? You book it for a week. It's a cruise. Okay. It's a cruise. I don't want to get those confused because when you book a private yacht, especially a yacht of that size, you are spending a million dollars for the week minimum, absolute minimum. Now, these these experiences, we got to stay in like the presidential on the on the Ritz yacht. It's amazing. But it's not a private yacht experience. You don't have your chef on call whenever you want you have butler service and they'll bring you like food from the kitchen and whatever else you need. Like, they literally made me my protein shake with my protein powder every day at like four p.m. They're on it, but it's an extremely different scenario. That being said, that trip is like a hundred and fifty K. The private private yacht is a million to a million five. So the price point is so different. I think it's a safe way to see different parts of the world that you love. But again, it's just such a different experience. So I think a lot of people get confused when they're like, Oh, it's a private yachting experience, but it's it's still a cruise. Have you ever had any clients book a carnival cruise? Oh God, no. Great question. I haven't even been on a carnival cruise myself. I did. Oh God. Tell me everything. I did. Tell me everything. It was with my really wealthy friends. What? What? I just I didn't know anything about the different brands of cruise ships. So I just like booked my ticket. Yeah, fair. Okay. And we deep-ordered it and just went to Mexico like we're like this is Wal-Mart on the sea. Yeah. Yeah, it just it felt like every chemical on that boat was just toxic to my body. But what's like the number one cruise like are there good cruises? So to there's there's two I would say I mean now that the four seasons is lunch, I think that it's going to be really fun to watch those three go up against each other like huge rivalries. It's going to be epic. I want to see who's going to crush it the most. I'm sure we'll experience all three of them throughout the year. I'm not a cruise person. I just there's a certain type of person that goes on a cruise and like they all love each other. And I'm I don't know. I just don't fit in there. I mean, I just I remember watching as a kid like the sweet life on deck. All right, Jack and Cody and I would see the cruises and I was like, oh, this is like a rich person thing. Yeah, for sure. And then you go on it. It's like this is Wal-Mart. Whoa. Yeah. This is Walmart. I expected gambling. No, you would love like there's the ritz is live right now and there's something called crystals cruises. Those are also super like they're expensive, but it's like $10,000 ticket minimum for like a standard room. So it's an expensive vacation. They have insane suites, you know, you can get the ticket price pretty up there and they have Michelin start dining. So like they're impeccable experiences. It just really comes down to like, do you like the cruise lay for do you not? I do not think like a royal Caribbean or a virgin or a carnival cruise I would ever send a client on in like ever, ever, ever. I've never booked one. I don't plan on it. If it was like a prank gift for somebody that they requested, I would maybe consider it, but like, I don't even want my name attached to that kind of stuff like it's just it's so different from what we do. It's so funny. It's all your clients. We like, we'll find a kid who needs a punishment and like tell their dad to send them on a carnival cruise. That would be epic. Punishment for a rich kid. That's hilarious. That could be good. You have people that spend millions of dollars with you every week on luxury travel. After everything you've seen, all the places you've gone, do you think the best memories are the ones money can buy or is it something much simpler? Great question. Her person definitely varies, but I think you know the answer to that question. I think everybody knows the answer to that question. Some of the best memories that I've seen my clients have have been like, on the way to the airport. I've gotten FaceTime calls from a guy with his buddies who just never gets to let loose and he's singing Katy Perry on the way to his resort and those are the moments that give us stomach butterflies. Those are the moments that we remember and cherish and we'll stick with us for years. They're like the mom that is busy running a company and she never gets time with her kids and it's like again, literally the simplest thing, like driving home from the plane from their million dollar vacation and her kids sleeping in her lap and she's just like, oh, these are the moments where I get to embrace the people I love. So I think in simplest terms, yes, like money does not buy happiness in that capacity, but it definitely gives you the opportunity to experience incredible things, absolutely incredible things. The people you're with definitely drive the level of happiness you're going to experience on those vacations. When you see people book these luxurious experiences, do you feel as though they're often doing it for themselves or is it because they deeply care about making sure that other person like has a great time? I think most of the people that are very wealthy, especially in generational wealth, are very, very concerned about making sure that the person next to them feels the way that they felt the first time they experienced stuff like that. On both sides, I mean, for generational wealth, you're looking at kids who are experiencing the first time for a lot of new money guys that have made money in the last five, 10 years. Their biggest thing is making sure the new girlfriend gets to experience all the stuff or their friends. It's very like entourage sometimes, you know, like you've got that guy that's just making a lot of money and he wants his bros to be with him and experience all of that. And yeah, I always think that that's super cool. There are some people that are super closed off that I work with that they're like, I don't want anybody experiencing this type of stuff. I experience, this is for my family, my bubble, get all gen pop away from me. But yeah, I would say it's really, really cool to watch some incredibly wealthy people because we hear about it so often, like people hate all my clients constantly. There's so much hate around money and resentment. And I totally understand where people are coming from. But there's a lot of really epic, great, just gracious kind people out there that have a ton of money and are sharing it. And we got to remember that there are those people out there as well, sharing those experiences. Have you ever been close to quitting your job? Yeah. Like last week. Was there a specific moment with a client where they just really were upset with you? Yeah. Yeah. As I mentioned earlier, the travel has problems. Like I sometimes can execute flawlessly and something will still go wrong. Like we've had people be upset about the waves at a location. I mean, somebody literally called me about it raining like a month ago and they're like, you need to stop it. And I'm like, I am not God. I know what you want me to do here. And those are moments sometimes where I'm like smacking my head against the wall. Like, what do I do? I'm such a people pleaser. So when my client is telling me very directly that they are not happy with this experience that I've curated, breaks my heart, makes me very, very sad. So those moments are like, holy cow, I get really, really stressed out and worked up. I am, I love my job at the end of the day. I love it and every time I come close to quitting I'm like you love this. This is what you're meant to do I'll ask for a sign from the universe that this is what I'm supposed to do and it just keeps telling me to stay in it So still here for another day. That's for sure Last question. Oh Getting blown up This is the thing with all of this new press stuff and like having great conversations with cool people And I'm getting to do so much stuff in the influencer space, but like it is hilarious to check my phone afterwards And they're like, where the fuck are you? Oh my god. I'm sorry. Give me 30 minutes to myself. Please god You're probably one of the the guests that has the most text messages over the course of our conversation The other one was this crypto guy that was just like sniping these meme coins and He checked his phone halfway through and he was like, oh my god, we missed this and this and this and this and this and he was like freaking out The NFT world the crypto world. I mean, we've gotten to experience some cool stuff I honestly didn't even understand what an NFT was until like six seven months ago And if these are things there's oh my gosh. Okay, so we get a call from a client He's like here's the deal guys. I'm gonna send you a private plane I want you to get on the private plane. You're gonna come to Marfa Marfa, Texas is like I don't even know Maybe like five to ten thousand people live in Marfa, Texas You have to drive from El Paso like four hours to get to Marfa, Texas it's like The most luxurious wealthy people have homes there and no one else and it's just these like five mansions On a strip and that's it. They have a crypto conference there every year where the like wealthiest crypto bros fly out to Marfa, Texas They come in their big planes. They land in like the middle of a field and they throw these parties So one of my clients got involved in like Dick butt Which is a very very famous NFT apparently and he's like I need you guys to throw a party in like 24 hours from now And there's 200 people coming maybe more and I want bartenders. I want life performances. I want a clown I want a balloon animal artist. I want a giant neon sign that says dick butt I want an amazing house and I'm on my way like in my plane. So I'm gonna send you guys playing you to come figure it out There are not enough people there for you to hear noise So when I got off the plane my ears were like wow wow wow because it was that silent So imagine like we had to shut down restaurants in this town, which there were like three of them We had to go in and take their chefs and say you need to close for the night. We'll pay you whatever you want come Wow, and they did and like that that stuff's amazing. Would you say that's the craziest request you've gotten from a crypto bro Yes, I know he's not he's definitely not a crypto bro, but he's involved in like one percent of he like I guess it has Probably big ownership in this dick butt thing and it's This was recently that was recently that was like four months ago. I think three months ago We didn't post any of it because we literally were just like Do you hear a lot of people talking about NFTs because I heard this was gonna come back like six months ago I think I've heard about it so much because of that client that's the only reason and now I'm like watching a bunch of it We have another client that does a bunch of stuff in the NFT space She booked some stuff with us for like art basil last year and they had a popping party like crazy crazy party So there are people make it moves that I think all of us are just unaware of in the space, but Yes, interesting to watch. I don't know that all ever get involved, but it's always it's a very interesting thing going on there Two questions for you and we'll be good But so I when I think of events places to be it's super bold Art basil Davos Like give me one that people don't know about. I think it totally depends on what your jam is right I would say my personal favorites like I do not think you can be F on Vegas. Right. I think Abu Dhabi monaco of course Is spectacular, but I mean those experiences are for the elite of the elite you have to have so much Want you to go do those so like in a realm that's possible for most people to achieve in their lifetime F1vegas freaking spectacular amazing networking will be one of the most spectacular front times of the year Superble even if you are not a football fan Incredible Davos is not on there for me because of how like niche it is I don't think that like you're every day Citizen would have a great time. Oh, I want the niche ones like the can film film festival like those ones That's incredible now. What's interesting about about the can festival is that the hotels book up like they pre-reserve for members of can So you can't it's like impossible to get room. So for us, it's like playing war These hotels trying to pre-book inventory and be like no, no, we're definitely going We have like 40 rooms by any chance. They're like how no, we know what you're doing Um, that's definitely one I would say funny enough like I don't know if you would consider this niche, but I've had some clients do like the best of the best at live golf In like Abu Dhabi and Nashville. They had these time of their life Like the best reviews out of some of the of the events throughout the year um Other than that again like yeah Wimbledon super cool But you have to kind of be an interesting player to enjoy 10. I don't personally like tennis do you like tennis? I mean, I would I would go Yeah, it's like it's just a lot of is the Olympics a big one Olympics was pretty big for us this year um the only reason why I think I paid more attention to it though was because Can't can't as massive with the winter Olympics. I would say summer Olympics been has been more popular with our clients This one was not huge, but the draw with the Olympics this year was Milan So Milano Cortina is just I mean you're in the dolomites watching skiing like that's A spectacular trip to go on. So I think that's a big one. Although it's not an event. I think St. Moritz Is like one of the most spectacular things a human can do. It's so bougie. What's it called? St. Moritz You're gonna go ski you're gonna get sprayed with champagne. Oh, is that where the guys have like the guns with the champagne at the club That is one of them that is either gonna be in Um, so St. Moritz is in Switzerland or could be in majev or could be in or Korshagal as well Those are kind of like the three big ones Is omnibot a big one not as much. Yeah It's so interesting because I hear about all these places from all these people and I'm trying to kind of Figure out what their budgets are Yeah, well, what's funny is like I am Like I could sit down and write you a list over like 10 hours of all these places my brain gets so scrambled when everybody's like Tell me the exact place to go here and I'm like I booked like 40 places on the other side of the world last week I'm like, I can't even remember what this was so my brain becomes kind of like a scrambling pot because Honestly again, and I will get asked this question a hundred more times probably this week alone is like where are the places to go? What are the most niche experiences people can experience but I'm focused on my clients I'm focused on my people. I'm not focused on what the rest of the world wants So like if my guys decide that they want to spend all that time in New Orleans next week like that's where my brain is gonna be It's gonna be focusing on the best like hidden restaurants and how I can get them around there and can we flip a room and have a Intid by tomorrow like those are the kind of niche experiences that I'm focused on I'm not really focused on you know the ticketing at certain places and like where the cool things are gonna be It's just like what do my guys need? What's the best piece of advice you've ever received? I think it's a piece of advice that I give out a lot But it definitely comes for my mom. She has drilled into my head since I was like probably two years old To stay consistent and it sounds very simple and it doesn't sound like a hard thing to comprehend It's so straightforward, but when life happens you are going to lose family members You're gonna go through divorces potentially breakups, you know loss of friendship wars pandemics so many things are gonna come at you in this lifetime and Saying consistent through all of it is next to impossible. It can be so hard and on top of all of that like you're gonna fail So not only are you gonna have to deal with life, but you're gonna have to deal with failure again and again and again and staying consistent throughout all of those Beatdowns can be really really tough, but when you stay the course, you know Your trajectory won't change Sometimes when you get distracted you can hop on other paths that you're not really meant for and consistency kind of wipes all of that out No matter what you're going through no matter how many failures you face Staying consistent and just keep looking forward to you know your goal in life and keep heading in that direction And like that's how I think you achieve success in any avenue and that's kind of something that I've Put my heart on my entire life and just said like keep going keep going keep going keep going and again Yeah, you're just you're gonna face a lot of hard times in your life and a lot of failures But every failure is one closer to success So you just got to keep your head down and stay consistent. I have to add what keeps you consistent Yeah, I think for me like over the last couple of years as my career has progressed I have fallen off track and there is no worse feeling than being six months down the line and being like oh my god I would have just stayed the course. I would have done exactly what I wanted to do plus 10x because I'm almost there But I fell off and that feeling of like self-recentment honestly is as horrible as that sounds is like my driving force to continue on Because like you keep those blinders on and you keep going you will look back in six months and be like holy shit my life's changed And what a feeling that is and that beats out that feeling of resentment and that feeling of like not great self-worth So that that really just what drives me to stay consistent Everyone, this is your guest Olivia Farnay. Where can people find you? Instrumentic talk travel with Olivia two eyes. Beautiful. Thank you guys. I appreciate you