Best of Sports Gossip: Is Tom Brady crashing out online as Gisele Bündchen moves on? A historical and sociological analysis that examines the curation of self on social media

Okay, testing testing testing one two three Tom Brady Tom Brady Tom Brady He threw down the film See how that sounded Hi, Charlotte Madeline. Good day. We're back. We're back with an episode that we're both super jazzed. Oh my god I'm so excited. I think I think I'm this excited for this episode as it was for the Miss Mayneviseum Does that make sense? Yes. Well, because both the the Miss Mayneviseum was about Jordan Hudson and Bill Belichack And this episode is about Tom Brady and his Instagram and the way he uses it and the fact that he chooses to be online Even though as the greatest football player of all time. He really doesn't have to be. Yeah, no, he doesn't Michael Jordan Is in online Michael Jordan doesn't do anything and he's no and it doesn't affect anything This is a choice Tom Brady is making. Yeah And it's something that he's become one of our main characters. Yeah, I mean, we've been talking about his Instagram Since I think one of the first few episodes of our show Around this same time we first brought up Jordan Hudson and Bill Belichack also related to Instagram also related to page right If you told man, if you told me in like 2007 hey one day your career is going to revolve around these two guys No, as I'm watching the Super Bowl at my aunt's house. I'd be like I don't know I mean like something went terribly wrong. You think that about your own career Can you imagine how I feel about my career? Have you never worked in sports until I started my sub-sec in this podcast with you? Like no look In the words in the words of Ferris Puehler life comes at you fast life does come at you Life is speeding towards us. It's speeding towards Tom Brady's Instagram. It really is So and we just want to give some qualifications for why we feel that we are uniquely situated to talk about Tom Gritty's Tom Brady's Instagram I This might be holding myself in too high a steam. I feel like I may be am the preeminent historian of Tom Brady social media. I think you are me thinks you are me. Thanks. Thank you. Me. Thanks I'm not trying to learn. No, no, I do think you are Because I have been covering Tom Brady's social media since 2014 when he first joined Facebook crazy I was a journalist at Boston.com during a bunch of the patriots, you know Best years. I then worked in sports media. I covered every Patriots Super Bowl from 2016 on I ended up I fell down a rabbit hole involving Tom Brady's Instagram, which we'll get to. I ended up emailing with Tom Brady or with his guys who said that He said the things they told me so who knows allegedly yeah, I like I track down all the people working on it through Instagram I went to a press conference at the Super Bowl and asked Tom Brady about his Instagram like I became pretty obsessed um and I kind of thought that that chapter of my life was closed and then A beautiful door open when the sports gossip show came into my life. It did It was just like a little gift for your sports, patriots, internet, obsessed self. I'm just so glad that you are As into it. Oh, are you kidding? I am. So here are my qualifications Which I think are also uniquely positioned once to be a thousand percent an expert on this topic. I'll tut your horn if you will Sorry, dude, if we had a char we could you could call them out Your own company, okay? Yeah, um the first one I'm going to lead with I was going to bury this one But I think I'm just going to lead with it I once and I don't think I said this on the show. I once interviewed to run Tom Brady's social media strategy I'm not going to tell you when Or who I interviewed with but I did one time interview for that job. I never met Tom Brady. We're the record You know what I'll say about it, but I did interview for that is that He would be in a different position now if you had taken that job, but our show would be worse off Oh 100% maybe wouldn't be quite as interesting. I don't think you could do this episode. Yeah, right Well probably for like NDA reasons right exactly. So thank God. Thank God Um the second but related reason is for the past decade I've worked in media and entertainment and more specifically I worked running social media strategy for public figures and celebrities So I know firsthand what it's like to curate a public image online And how important it is and how many people are involved and how things can be perceived incorrectly or correctly to millions of people At any moment, if you're famous. Yeah The next one is that I got my master's degree in sociology from the University of Oxford A bit heard of it heard of it. Listen, I'm out of Georgia, but I did get a Also a nicer degree. Love Georgia though. Yeah, look Georgia. If you're listening Well, now I can't go to again. Oxford if you're listening. Oxford if you're listening come on the pod Chancellor, whatever your name. I don't remember the name of the head of Oxford But whatever I did my master's thesis on how celebrities use Instagram and analyze the top 15 male and female celebrities And looked at how they present themselves online which will come back into this discussion later. Yes. So you have here A journalist and a sociologist with deep ties to this story And the reason we're doing this now is because There has been a A lot of news recently Where you know you and I the first time that we talked about Tom Brady's Instagram story was when he posted On October 28th, 2024 Sorry, October 29th, 2024 because the day before October 28th just all bunch in Brady's ex-wife of many years with whom he is two kids She news broke that she and her jujitsu instructor turned boyfriend now husband We're having a baby together and the next day Tom Brady posted a photo of a sunset that was over a beautiful landscape We think maybe it could have been the Bay Area just based on the Geography and his parents live Near in in that area with the Fleetwood Mac The chicks cover of the Fleetwood Mac song landslide. Yeah Particularly the part where he says um, what is about the child? Can the child in my heart rise above you know that section of the song Exactly I mean, we a singer. Yeah, she is that post was iconic iconic iconic So monumental and I would say pivotal pivotal. Yes. Well, because it felt We almost couldn't believe here's this guy this very public figure Where there's this news about his former life and something that would affect him deeply And he posts something that seems very vulnerable. Yeah, the same time this announcement that a lot of people are talking about Where you either think he wants people to know that this is in relation to that or He's he's unfiltered enough to just put something pretty Heart felt or or or cryptic but heart felt yeah onto the internet right and where my brain went Immediately having run Instagram accounts for public figures is to me That was a flag or a signal that he was doing that himself. Yes That was not something that felt like a planned piece of content Even casual casual air quote content that you're curating for your public instrument for millions of people You can often tell when it's more planned that just felt like a one-off I'm doing this right now because I'm feeling a certain way about something that's happening in my life 1000% and Brady has typically even when he did have a team and we'll get into this He's typically done his own Instagram stories, right? I don't know if we had gotten one that felt that personal up until that point Yeah, so let's just run through quick order of events here So on august 21st of last year 2025 Giselle posted photo of her children and Brady's children hanging out with her new baby with valente and valente himself On august 24th Brady posted a selfie of his chest. He was wearing a sweatshirt that said forever young And he put the caption or that the word on the story was up with a bunch of peas 100 and Giselle recently Posted about her new life again and feed in feed yeah and and Tom Brady posted the same Selfie of himself in that sweatshirt on December 20th 2025 the day after it came out that Giselle bunch and married Volente Yeah this time however and and we have screenshots that prove these are two different Photo posts you you know a couple months apart slides Because a one of them on my camera roll was taken at 2 10 pm and the other and it has a time sample when I took the screenshot Yeah, but the first one didn't have any song with it the second song the second post of the forever young sweatshirt had logic song 1 800 273 8255 which is a song about the national suicide prevention lifelines number. Yeah Which When I first saw it number one I had forgotten that that was an evergreen post as we say in the biz reposted same image But number 2 I thought does Tom Brady know the significance of this song or does he genuinely just like this song and not realize that the name of the song And the theme of the song is connected to suicide hotline and suicide awareness and mental health awareness This that that was what I don't know. So Yeah, it was like is this a little worrisome It was weird. Yeah, and Yeah, I don't know. I almost like he doesn't know Yeah, yeah, well especially if to your point he he is really running this on his hearing stories Which I do know is is common for celebrities I guess there's a world where he'd really just like the song and didn't think anything of it But just possible. I mean here. He was reposting an old photo, which he probably forgot he had posted Right, right. There's that. So Jacelle Poston feed You know around the New Year Recap of 2025 around the same time Tom Brady was seen partying in St. Bart's with Alex Earl the social media personality Who's just undancing at the stars we talked about this a little bit on the our last episode? Yeah, but we didn't really dive into it because we have this And they seem pretty cozy given the amount of videos and pictures from the party It didn't seem like they were trying to hide the fact that she was like rubbing his back. Right. No, it did not seem that way The thing I do want to mention that before we talk about that. Yeah is in Jacelle's roundup. It's not just a year-and-review normal there are more I believe multiple photos of Valente, her pregnant belly. I believe there's a photo with the baby. Like it's very much representing in signaling I have moved on. I have a new life. Yes, so I can imagine if I am Tom and I am seeing that that is a very public display of We're done. I know. So I'd like to add that And even if it was in the context of St. Bart's yeah, and I think that there's a difference between Knowing that something is over or a divorce and then seeing someone move on. Yeah It feels like Obviously we don't know how Tom Brady feels about all of this But given his public very public actions It does sort of feel like he was thrown for a loop a little bit. Oh, yeah, that there is sadness attached Yeah, to this. Yes. Yes for sure in some way And I mean just a quick Tom and Jacelle's relationship they He they were together I think they got married in 2000 Was it 2008 sounds right somewhere in there. Yeah somewhere in there And it historically drove Jacelle crazy that Tom Brady would not retire. Yeah I mean she in she talked about it in a face of watch documentary in 2016 There was footage of them in Costa Rica where she spends a lot of time and she's basically saying to him like I want you to retire and be with your family right and he's like I can't do that. Yeah She also said in an Ellen review um in Before news came out that they were separated. I moved to Boston for him Listen, I'm no weatherman. However, she's from Brazil a nice warm place No offense to Boston. No offense to your home place. Listen, it's not Brazil If you're a supermodel Boston may be not the sexiest place to live definitely not Brazil and definitely not the fashion capital of the world Well some may argue look you want barber coats. You want spirit prep is back folks. Okay, maybe now. Okay, maybe okay Anyway, um, so Tom Brady finally retires February 1st 2022. He's like, that's it. I'm finally retiring He played with the Patriots forever. He was with the box. He'd want a Super Bowl on both teams um Seems great A month later he unretired. Yeah, he and Jacelle are divorced Finalized seven months later October 28th 2022 they both post at the same time Instagram story announcements that they have finalized their divorce Yes, yeah so What we've done here is Given the amount that people have been talking about Brady and Alex Earl, you know, she's 25. He's 48 Seems sort of like a standard midlife crisis. You could say. Yeah. Yeah. Yeah. Yeah. You know, I don't think there's anything that compelling Or significant between the pair the pair unless they're spotted at the macala then maybe we've got other problems Look and great if they you know, that would be a fun story for the show. Yeah, great Um, but because we've been tracking this so carefully We thought that we would um Take you through the history of his social media and and our hypothesis right here. Yeah, so Our hypothesis and we're gonna spend the next tower for many minutes discussing it and analyzing it is that after Tom Brady Got divorced and he moved further away from his relationship with Jacelle Jacelle's like I'm done He started using Instagram as a public platform to grieve His past self and come to terms with the fact that he no longer can play football. He's retired Um, he's no longer married to someone who Probably I would argue I mean they listen they both made sacrifices, but I would argue Jacelle made probably a lot of sacrifices Being very isolated while he was pursuing his career Um and grieving This past version of himself and his family and his reality on a public platform And you can see that and very interesting and distinct ways on his social media and more specifically on Instagram. Yes, and again The fact that he is on Instagram at all It seems um that it signifies this yearning for connection. Yes, and that he most of his story posts like He's had a lot of posts recently that have been um that I think people have also has started some of this Greater conversation where he's posting a lot of AI generated images. Yeah, um that are pretty Bizarre yeah, and I reverse searched all image searched all of these images and they all come from Instagram accounts with like A thousand or fewer followers some some are in like Russian. Yeah, you know So it feels like these are probably being served to him on his explore page except for one of an AI Image of um Tom from Tom and Jerry the cat. Yeah smoking a cigar and he says I'm the CEO of my own rule of my own life F your rules and Tom Brady added well said that actually one our award for most unhinged Tom Brady Stories yeah in our sports gossip show awards he has others um, you know The lines of life where people are lined up ton of people to criticize Slightly fewer to gossip slightly fewer to get involved slightly fewer to encourage and then the least amount of people to help Um, he's also posted just all of these things that feel like something you post when you want to be seen Yes, and feel that connection. Yes, and and yearning for connection even though you have millions of followers You still are yearning for some connection to something just unclear what that is that someone maybe will reply and be like Yeah, I hear you man and a lot of it feels sort of related to being In his in this ivory tower. Yeah, we're a social media for famous people becomes a portal to a world that they cannot exist in physically right without bodyguards Right, right like he gets to be online just like anybody else. Yeah, he posts one of these things and like Maybe somebody will reply, right, you know, like you don't know what interaction It's like the only spontaneity he can have in his life is in these Instagram times from people he doesn't know right no exactly You know exactly so To get into our hypothesis will first go over a timeline of his social media activities And then we will go into a deep dive of his in-feed post that he shared on Instagram since the divorce was finalized on October 2022 and we'll use Irving goffman's I'm gonna say this all now But Irving goffman's dramaturgy theory which is something that I used for my thesis And it examines impression management tactics which we'll get into what those are and how Tom Brady employees him on his Instagram And his seminal work in sociology the presentation of self which is essentially digging into how you present yourself online And what are the implications of how you're presenting yourself to your audience and in Tom's case It says insert in followers. Yes, and so we will dig into all that but first the timeline First let me take you back. So Tom Brady joined Facebook in 2014 The patriots at this time for those of you who don't know we're firmly in there. This is this is crazy The two slogans that the patriots had under look also I will say There are some parallels here between Bill Belicek and Tom Brady and maybe grieving something. Yes And perhaps the success that they had with the patriots When you're on that high over and over and over again more than anybody else has ever been How do you begin to process or come down? No, I don't know like I actually I have a I have compassion for that experience Yeah, but so the patriots their slogans at this time where do your job and no days off Okay, or you had Pat's fans like you know how Monday night football they'll do the Pan the crowd and people with signs whatever I remember before one game They showed these fans and I'm sure it happened multiple times because this was like they're slogan. Yeah, no days off holding signs It said no days off on a Monday when they had clearly like taken time off from work to be at this football game. Oh wow Okay, they're dedicated. They're dedicated Madeline. I remember just being like what are we doing here? That is - Unfortunately, not surprised. - We're rooting against unions and the weekend. - Yeah, yeah, yeah, yeah, yeah. - Take a break, come on, people. Take a break. - Take a break. - And Bill Balachek's father was the head coach at Navy, the Naval Academy for a long time. And that military style kind of seemed to lead into how Balachek led the team. - Yeah. - So there was very little individualism. The focus was on the team. At one point in his career, Tom Brady took a pay cut to stay with the Patriots. So that other players could come in with that extra money to give them a better chance of winning. There's a lot of sacrifice preached, you know, maybe not in his personal life, but like his team life, which was this obsession. But he joined Instagram in 2014. And I remember being like, oh, that's interesting. Like, they're even allowed to be online, right? - Right. You're like, wait, they can have an internet presence. - Right. - They can be posted, like me? - Yeah, which is partly why we flipped out when Bill Balachek joined Instagram and Jordan Hudson came into his life. Like, these are all kind of, they're all sort of intertwined and connected. - And that story is fascinating because it went against everything. Everybody thought they knew about Balachek. The Tom Brady joining social media 12 years ago now was fascinating because it went against everything. I thought I knew about him. - Right. - I known him for 14 years at that point. - Yeah. And you're like, wait, this man now is just online and posting and he's approving this content. So what does it say about him and what he believes in? - Yeah, so I sort of, I kept my eye on this. And two years later, the thing that really sent me down the rabbit hole was posted, which is if you'll look at this, Madeline, and our viewers on YouTube, you might wanna watch this on YouTube 'cause there's gonna be a lot of images helpful. Before the ABC Championship game that the Patriots played against the Broncos. - Okay. - An image of Tom Brady was posted on Tom Brady's Facebook. I think he would join Instagram shortly thereafter. He joined in 2016 of a goofy look in Bronco that looks like a horse taken from clip art and then colored in orange and blue in Broncos colors with Tom Brady riding the Bronco about to throw a football. Tom Brady walked so Canva could run. - What can. - This feels like Canva, early Canva, but there was no Canva at this time. The other thing I will say before we get into it is at this time in social media strategy, Facebook was the priority platform. And I remember working at media companies and for talent and people were pushing what are we posting on Facebook? - It was like all at once, all these public figures felt like it was okay to be online and the place to do that most prominently was on Facebook, which is so crazy when you think about Facebook now as a platform, but at that time, this was a platform to be on. - That is such important context also at this time between 2016 and 2017 was when Tom Brady, along with Gotham Chopra, who was the head of this production company, Religion of Sports, came out with a 10 part Facebook live documentary that premiered on Facebook. It was like an inside look at Tom's life about his relationship with Alex Guerrero, who was his trainer, who was very controversial because Bill Belichick didn't want him around and Tom Brady's diet was very strict, and everybody was just in New England at least, was obsessed with the narrative around Tom Brady, which still felt very buttoned up. So I see this goofy little Photoshop, and I was like, it shook everything I knew about Tom Brady because I was like, is this guy funny? - Right, well, it's like as you talked about the top of Michael Jordan's on a line. It's like if Michael, the goat, Tom Brady's the goat, and here he is posting a janky Photoshop on his Facebook page. - Right, you're like, what? - And this was at the height of his football plant. - Right, right, right. - This was like, so I started following this along, and Brady started getting pretty funky with his social media in a way that still actually, as we think about this, blows my mind. - Yeah, he created his people, whoever created a fake newspaper, called the TB times, it's in the-- - Okay, yeah, you got it. - Called the TB times. And the funniest part of this to me at the time in 2016 was that the TB times is a newspaper. - Yes. - It's the Tampa Bay Times. - Right, right, yeah, which, strangely enough, foreshadowed the end of Tom Brady's career. But every time the Patriots won a game, a TB times issue would appear, and it was the cover of a newspaper. And it started out with like goofy puns about the team that the Patriots had beaten, where Tom Brady, interestingly, it didn't often feature Tom himself. It often featured teammates of his illustrated or it featured him in some sort of silly situation. The next season though, things started getting very, very strange because instead of, you know, the year before the Patriots beat the Cardinals, and it would be an image of Angry Birds. - Do you remember the game? - Yeah, of course. - It was like the Cardinals as birds that two players on the Patriots, not Tom, were like slingshotting into a stadium. Silly goofy, a pun about the team's name. - Yeah, okay. - The next season, we start getting the most unhinged images I have ever seen in my life. It's a cartoon panel when the New England lost to Miami. It's also interesting. They soon stopped making these when New England lost. - Interesting. Well, can I say something like that? - Please, please. - Again, from a social media perspective, in my experience with talent, and I get it. You want the content you're putting out there to be perceived well by your audience. You want the content to perform well and do well. I imagine up until this point, one, the team's doing well, so he's confident there. But two, I would imagine his team advised him to continue posting these because they were performing well on his feet. And there's nothing Tom Brady loves more than winning. He wants to win a football game. He wants to win the Super Bowl, but he also wants to win his engagement rate on Facebook. - One thousand percent. - And so I wonder if there was a kind of combination here where to your point, they weren't playing as well, right? - No, no, no, they were. They were like-- - Oh, but they just lost this game. - This was one of the few instances that they am post where they posted a TV times after they lost. - Okay. - Very soon after that. - They started-- - It only was posted when they won. - When they won a lot. - Right, so that to me was like a strategy pivot where he was probably like, we're not doing this anymore because I don't want it to come across that I'm fine with losing. - Exactly. - And I don't want to be perceived as a loser, not a loser like as a personality, but as a loser at football. - I also don't-- He's like, he probably was thinking he didn't want to be perceived as goofing around after a loss. - Right, he takes his job seriously. - What was the first-- - Do your job. - Yeah. - Do your job. - Yeah. - It's like when Asia Wilson, when the Aces were in a slump, started only wearing white t-shirts. Like she wouldn't dress up for the A.F. or the tunnel walks. - Locked in. - So this image here, for example, is there are a bunch of giant fidget spinners. This is also just like such a trip back into the culture of 2016. I cannot express to you. Didn't-- I haven't said angry birds or the word fidget spinner in years. - Since 2016. - So-- - Yes, exactly. So you can go on YouTube and check out this show if you're not watching there already for this image. It features very prominently a crocodile who we come to learn over the course of these next posts of the TV times keeps showing up. And I become obsessed with who is croc. - Why is there a crocodile? What does he represent? And I was blogging at the time, which, you know, you had to write a lot. - Oh, yeah. - I would just like, these became a feast every week. I would do like a 3,000 word analysis of the TV times. I would-- they've had a website. I went into like the back end of the newspaper's website, HTML. They featured Bill Hader in it at one point. So I was like, deep in his IMDB. Like, it got-- so the Patriots go to the Super Bowl that year. I go, I go to Tom Brady's press conference and I said, amidst all of these very important reporters, I yelled out to Tom Brady, who is croc? - Iconic. - And he said, you'll find out if we win and the Patriots lost. - Wow. - Wow. TV times goes away. Yeah, next season. Yeah, doesn't exist. Except the Patriots win the Super Bowl the next year. And there's a huge front page image of croc busting through holding the Lombardi trophy. - Stop. - So meantime, I have been DMing everybody I can find associated with this. I actually figured out who the people were who were doing this. But they wouldn't go on the record, they wouldn't talk about it. It became my white whale. Five years later, or however many years later, I ended up getting them to talk on the record and I broke the story of it was actually being run by Tom Brady's best friend, Ben Rawitz. His brother, Jeff Fein, was the guy-- At the time, I was like, these look like some 24-year-olds are like dropping acid and firing up the dopey. - Right. - Illustrator. These guys were 24 when they were making these comments. Anyway, Shadow Lion is now the big creative agency that Tom Brady runs and they do massive campaigns for like Hertz and Duracell. So it all came to a head where finally I got to write about it and they admitted to be that croc didn't mean anything. - But they were just running with a bit. - Exactly. - And Tom was into it and they told me that the one directive they had from Tom, he was like knock yourselves out, make these funky cartoons, was he didn't want to feature himself as the hero. - Right. - And it always had to be self-deprecating. and his social media. was, was built around being a team first guy who would make fun of himself. Yeah. And in the visuals too. Yes. More specifically. Yes. Yeah. Like they had one image where they made him like this god in the sky. And he made them take it out. So the post they ended up going with looks a little bit empty. Uh-huh. Because he was like, don't do that. Yeah. Which at the time I was like, what a great teammate. Right. Right. He could be the star of the show. And he's like, I want to highlight my other teammates. Which made him like beloved in locker rooms. Right. To me, the, the wanting to be funny online when you're Tom Brady, he's the goat. Is the same way where sometimes and I will admit this for myself as an Instagram user. I'll post like a selfie. I'm like, I look good. And then the caption will be like a self-deprecating caption. Because I'm like, uh-huh. You know, that's like, yeah, we'll get Tim literally posting throw straps later. But it feels like that was kind of his way of you like, you know, I'm the goat. But hey, I'm also funny. It's all good, you know, exactly, exactly. Like I'm approachable. I'm not a pedestal, but I'm just a funny guy. And, and at the time, his, he would make fun of himself a lot on Instagram in addition to the TV Times post, which at the, I was just like, oh, this guy's funny. Like he gave him a, and it's maybe no coincidence that a couple years later, maybe a year and a half after the TV Times, Tom left New England. Right. And it was like, he became his own guy. And then when he was with the box, his social media became even funnier. And he had more of a personality and he got drunk at the parade. And his selfies at the time were like with goofy images over his face. And he wrote like, Sup, Jacelle with like the distorted, the like huge mouth. Yeah. And the closest he got to a thirst trap was like throwing a football on a beach and a sweatshirt. Right. Right. So, and it was again, lots of pictures of his family and her spurs with this. Jacelle featured prominently. He was a goofy, funny, dad, selfless guy. Yes. So, that's the historical context of what we're working here with Tom Brady. Well, well, thank you for that. Sorry, was that too long? No, no, no, I just, I could talk about this for way too long. So, no, no, I did not know a lot of this content until you shared it with me. Okay, truly. I really did not. I hope other people didn't know that. Cool. Um, okay. So, thank you for that context. Now let's get into um, the study we did. Yes, you did. Oh my god. This blew my mind. Our Tom Brady's Instagram thesis and analysis. That's the name of it. I'm making it up right now. Also, Madeline did a ton of this for her, you, I'm talking to you. Sometimes I talk to the camera and I'm like Madeline did that, but you did so much work like this for your thesis. I did. Did this feel like you were purging? You know what? I felt like I was healing the trauma of getting my master's thesis while working full time as an adult in class with 22 year olds. And I was like, why am I doing this? What am I here for? Yes. Yes, for that thesis, I analyzed over 5,000 images and videos that celebrities had shared during a year period and then wrote a 10,000 word thesis on it. But I applied the same framework and methodological framework that I did to that to this because I felt like one, might as well use the skills. But two, it's an interesting way to look at a public figure, social media strategy holistically. Yes. So for this framework, as I mentioned at the top, this project, we're going to call it a project, was building on some existing research on studies around social media activity for public figures, the presentation of self online and impression management tactics, as I mentioned before. And I'm only saying this because I'm trying to pretend like I'm an academic right now. But you also, when you're putting together work like this, you try to aim to answer a question. Okay, you're like, what's my question? What was your question? So my question was, how did Tom Brady develop and present a version of himself on Instagram from the divorce onwards? Was he doing more of the self-deprecating content? Was that strategy continuing? Did it change in what ways did it change and what can we learn from it? And did we see anything new introduced into his pattern of use? Right, exactly. And so we're using this framework from Goffman. It's from his work, The Presentation of Self, as I mentioned. And this framework helps to explain how individuals present a version of themselves that is idealized rather than authentic to who they truly are. And so in this framework, individuals participate in these performances. Performances in this case can be presenting content on the internet, where they adjust their behavior to the observer. In this case, the observer is the social media followers on Tom Brady's Instagram. Goffman defines these performances as, quote, "all the activity of a given participant on a given occasion, which serves to influence in any way of the other participants." Okay. So just want to say that. And this process? What does that mean? So that basically. So basically, the performances is all of the social media posts. Okay, okay. Or it could be one. If you're just looking at one post and you're like, "What performance, if it's a shirtless selfie, what performance is he giving off to the audience innocent by posting it on the internet publicly?" And this process of posting that content to be perceived by others on the internet is called impression management. And Goffman argues that impression management must occur in a bounded setting. So a bounded setting includes you don't really need to understand what a bounded setting is. And any sociologist out there who say, "I'm wrong, don't come for me. I only got my masters. I didn't get my PhD." There's both a front region and a back region. So a front region, you cannot. To any person? To any person. So the front region is where individuals display the idealized version of themselves. So in this case, it's Tom Brady's public Instagram account. That's where we're using. That's the front region. Okay. The back region is kind of the like place where you're for sod faith. So that would be his private life. Okay. So that's where we don't really know Tom Brady personally. You may get hints of it on his Instagram, but we don't really know who the true version of him is. A good example of someone who really puts on a good front is Taylor Swift. Yes. Her Instagram is highly curated. It's very guarded. You really don't see much of her. It's really just the back is bleeding through to the front. No person. I mean, well, I think maybe she puts the engagement of her in Travis Kelsey. And maybe did she post one other photo with Travis Kelsey on Instagram? Maybe. But either way, even those like rare back-end moments, making me think, what's the front facing purpose? Exactly. Why is she posting this? Because it's not common for her to. Exactly. I mean, well, I will say a couple years ago, remember early, similar actually to Tom Brady with Facebook, being more Lucy Goosey, she posted more friends round up. So you remember the photos from 4th of July? Actually, she wanted to be seen. And then she just closed herself off. And she said, I don't want to be seen anymore. Well, we do a whole hour on that. Oh, my God. And so there have been studies done on how to control impression management tactics more specifically related to how you can control them on the internet. And some studies have argued that it's easier to control how you're being perceived on the internet because you are literally the one approving the post. Right. You know, if I were to meet you in person or Tom Brady in person, you may be able to gauge kind of how he acts in his personal life. Because of course, celebrities can put on a front and a facade when they're doing interviews. But you can gauge, I would say, a little bit of who the person is. You know, there's like, there's a little way in. And so basically, Gothman's framework, if you're applying it to Instagram accounts in this case, he argued that audience segregation was essential to impression management and to convey that the performer's routine in relationship to the current audience is unique. So this basically means performers use Instagram. In this case, Tom Brady, they must address this by presenting themselves in a consistent way that appeals to multiple audiences. So basically, that Tom Brady is creating con-- he's almost strategically doing this. He's throwing content at the wall to see what sticks, right? You're saying he posts the funny things, posts the photos of his family, work, game recaps, I'm imagining in the past, for all different audiences who are consuming his content. But even so, there's still this front-facing facade. So you don't really know who this person is. Yep. So that's essentially the baseline. That was a long-winded-- No, it's cool. It's cool, because then you took that. Yes. And you made all these categories. Correct. So then I did what's called a content analysis. So content analysis, as you make a coding framework, will insert an image of my insane eyes, broadsheet. My brain was blown when you put this results first. Yes. So I analyzed Tom Brady's in-feed Instagram posts from October 28th, 2024 when they announced that they-- or 2022, excuse me, when they had announced that they had finalized the divorce to December 31st of 2025. And just looked at what he has been posting since the divorce, because that's, as we've talked about on the show, the point where things seem to have shifted in how he was being perceived on the internet, based on the type of content he was sharing. I would say that the divorce mark, the front-facing started to change. Yeah. And that's what sort of peaked our interest. Also, we should mention this is for the grid posts. Grid posts, thank you. Yes. Not for his stories. Correct. Which comes background. Yes. So I analyzed 160 in-feed Instagram posts that Tom Brady shared to his grid over the past two or so years. And I did that by creating a coding scheme with 48 codes, with everything from the type of caption he wrote. Is it a neutral caption, a positive caption? To what's the theme of the post? Is he talking about fitness? Is he shirtless in the photo? Is he trying to be cool on the internet? Is he talking about football? Is it work? What type of work? To better understand what he's posting and around what time and to see what kind of common themes pop up. The one thing I will add here is that a post can have multiple themes. So multiple little. tick boxes. So you could have a positive and a funny caption if it was kind of a combination of both. He could talk about work but also feature photos of his children or discuss his family. So you can have multiple things. It's not just like one one check box proposed. Right. So yes. Okay. And what did you find? Your best or hill? Here's what I found. There were some common themes that came up. But before we talk about the common themes, just generally speaking, the bulk of the type of content that Tom Brady shared on Instagram were videos. Not surprising. In this day and age, I would say if I was Tom Brady's social media manager, I would have advised him to post a lot of videos. So that felt just kind of strategic. And then the second most frequent was images. And then the least frequent was carousel posts with both images and videos. Okay. So we posted in feed video post 76 times images alone 72 times carousels with both 12 times. Okay. In terms of the type of caption he used, the most common type was neutral with 66 occurrences. The second most common was positive at 57. Third was just funny, strictly funny captions. The next was positive and funny with 12. And then the final was neutral and funny with six. Okay. So the bulk was content I would say was like neutral or positive. Okay. Generally speaking. Yeah. That tracks. So then looking at the most common themes of the type of content he shared by and large, the bulk of the content he has shared since the divorce has been about work in some capacity, whether it's him as a broadcaster, one of his businesses, there's some connection to work. And there were 72 occurrences of work in the type of content he shared. Okay. But then he's so he's I guess that that's that is a difference from how he used to well, no, that's not true because his job used to be playing football. And most of his content before when he was playing was about football. Now here's my question. At that time, did he have some of his businesses like TV 12? He started to which also started to create a rift with the Patriots. Interesting. Because he wanted players on the Patriots. When he towards the end of his time there, when you know, he's been there for almost 20 years, he'd write them six super bowls. And it was, you know, he I think started to feel like I should have a say here. Right. He tried to bring his trainer in, as I said, but also the TV 12 method, which was all about staying pliable. Uh-huh. And basically young. It was so it was kind of biohacky before that was a thing 1000%. And it was also probably not wrong. Like probably more Pilates related, which a lot of athletes do now. But the pate, there's this massive blow up where Bella check was like, get all these, I don't want any of this in my, you know, my strength training team. Like, I don't want any players doing the TV 12 method. He opened TV 12 training gyms, however, in the Boston area. Okay. Interesting. So, but that was at the very tail end. He did not it wasn't before. I would not say that he had a huge focus on brands or collette. Also, I mean, I think it's gone more in that direction. Yeah. Yeah. But yeah, no, it was pretty much like football was his job. Sure. And here's what I'll say. Having done this research for other looking at other celebrity Instagrams, I'm just going to pull this up because I looked also when I did this of the top most followed celebrities on Instagram that they also were very frequently posting about work themselves on their own Instagram. I mean, again, obviously different time period. Yeah. But uh, basically 54% of feed posts from my thesis I had done included the occurrence of work, the theme of work. So it was very common, I think generally for athletes to be told or any celebrity that you should probably post about work a lot because it probably leads to more work. Yeah. So I'll give him that. Yeah. Um, what is interesting though is that the second most common types of content he shared, um, was featuring his children in the content. It could have been about work. It could have been not or his family. So and by family, I mean, it could be his kids, but it also could be like his cousins, his parents, yeah, other people that at least I know by looking at them, I can identify as there's family. So 26.9% of content featured both his children and the other 26.9% was family. I included that occurrence at some point in there. So the majority is work and family work and family. And then in close, I guess you could call it third, third slash fourth place was football, which is interesting. He had a lot of content post, uh, retirement announcement, that had to do with football, even though he wasn't playing football anymore. Like he would do these videos where he'd work with content creators where he's doing that 40 yard dash or he's throwing the football. He's, he's posting shirtless selfies on the beach throwing the football that like the literal football was a central object to his content. He was sharing an answer in post divorce and post retirement. Also, he a lot of the football content was with former Patriots players from the glory days, Julian Edelman, Rob Gronkowski, Danny, Amandola, those are his main three guys. Those were the main guys that he threw touchdowns to in the like middle of the dynasty. Interesting. It's like he's reliving. It's like he's reliving this past 11. Yes. He's reliving it. He's reliving it. He's reliving it. So that was very interesting. There are a couple funny ones that we'll talk about, but he posted a fair bit of shirtless selfies, which I kind of love, which very new. Okay. Yes. We did not see anything. The closest to like a sexy Tom Brady post. I don't even know if he posted about it was like the Met Gala. You know, like we, this was completely new. That's really funny. Well, he posted more shirtless selfies. There were 12 occurrences of a shirtless selfie on his Instagram then grid on grid. Then he posted about just some quick facts. Then the NFL on Fox being a parent posting about Brady brand. He had this brand. He had a partnership with Ninja Kitchen. He only posted that three times. So he posted more selfies than all of those and then some. I mean, this again is where like, I don't know. Do you want to keep going through these? And then we talk about stories and the difference and yeah, yeah. So one of the key themes. This wasn't a category necessarily, but it was related to family was again, like I said, there were a lot of content related to his kids and his family. But he, I noticed a theme where every year since the divorce night would imagine previously. He was also posting this. He posted a mother's day post. And usually it included, it was a happy mother's day post with a roundup of his mom, Jezele, other moms and like his sister point of hand, who is the mother of his oldest son, Jack, who he and Jezele also, they, you know, they talk. She was like his mom also. Right. Very close. Right. So in 2023, she's included in the roundup. In 2024, she's included in the roundup. In 2025, she is not included in the roundup. And it is only a post for happy mother's day directed at his mom. So to me, again, thinking about how you're presenting yourself online in your front facing persona, Tom, there was clearly around that time, he was like, I need to move on. Well, she had her baby, or it could be a need to move on, or he might already know that and it could be it's simply too painful. Yeah. To post her, right? Yeah. Or there's like how can she be a part of my brand anymore? Right. Right. Yeah. Because she's not connected. Yeah, that's true. You know, yeah. It's just interesting because he clear at least how I'm perceiving it and I don't know about you. But the fact that he included her in the two years prior, felt like he's still processing, he's still processing this divorce and his feelings around it publicly on the internet by including her in these roundups, but he's obviously still the mother of his children. And then there was clearly maybe a switch that he was like, I need to move on. I need to move on. And I have a new strategy for my answer him and that is very apparent. So what's interesting to me, though, is that to me when he would include Giselle, it felt like he was trying to be the good ex-husband, where he still supportive up because, you know, they still have to talk to each other. I'm sure they have two children together. Right. Their lives were intertwined forever. So it felt a little bit like, okay, I'm going to include her here because that's the thing the bigger person would do. Right. And it's almost like he couldn't do it anymore once she had moved on. Right. Maybe there is their anger. I don't know. I just think it is so fascinating that he is that we get any of this from. Yeah. Yeah. This is so vulnerable. Right. The way he uses the internet. Yeah. And you can also sense his vulnerability in his New Year's posts. He posts his posts, either on the 1st of January every year. I don't know if he did it before. Do you ever notice if like on Facebook, he ever did anything like that? It's probably sort of fun. Sure he did, but it wasn't, it wasn't something that like pinged in my brain. So I don't think it was probably as intense as these. Right. Well, he wrote, he writes these really long captions reflecting on the previous year. So on January 1st, 2025, which would have been the last, like the Mother's Day post, which is the last one was 2024. So just I'll just read it part of it and you can interpret it how you want. But it's a roundup of photos, the first images with his kids, no surprise there. And then it's a roundup of other images. He says, quote, I couldn't have imagined a better way to ring in the New Year than with my, my loves of my life, reflecting on the last year and thinking about the year ahead, there's no better perspective than looking at these three and always trying to be better for them each day and helping to guide them in whatever way possible possible. I'm so grateful for the experiences, blessings, family, friends, and everyone else who has impacted me along the way. I'm so blessed to have joy and gratitude in my life. No year ever goes exactly the way we want. But when I think about 2024, Or I could not have imagined anything better. So to me, that's not even the full caption. To me, that's signals, because again, he is putting this publicly on his Instagram. So he wants people to read this. To me, this is a signal that he's maybe had shifted his perspective as 2024 went on. And he was maybe towards the end of like what stage of grief was he at in the grieving of his past self, his football self, his personal life. And then he felt like, okay, 2012, I got to move on and he didn't post it, just like, again, I may be reaching, but I do feel like you can learn a lot from what he's saying on the internet. Totally. Well, well, to your point, people might be sitting there being like, why are you psychoanalyzing Tom Brady? Sure. And I think part of it is because it is very rare to see a public figure these days, use Instagram the way Tom Brady does, which it seems like he is processing his life in real time and we are witnessing it. Yeah. And I think that it speaks to a level of guardiveness that you see in cynicism in most of the way people use the internet now, like, you know, let's talk about ourselves for a second. Yeah. For, it's only fair. We're diving into Tom Brady's presentation itself. How we present ourselves on the internet. I don't post pictures of my family except for my husband. Right. And I don't really post my friends. I think if you listen to this show or if you look at my social media, if you've read my writing, you have a sense of who I am as a real person because this is who I am, but you don't know the details of my life or and you don't know the things that I'm currently personally working through or worried about. Right. Right. And you see a lot of that. Yeah. From Tom Brady. Yes. Yeah. It feels like he's using the internet. I mean, we've said this before jokingly, like, you know, someone used it in 2016. Yeah. Or your friend going through a breakup in 2016, who, because I think are there more findings or. No, no, no, no, no. I just rambled. Let's talk. No, no, no. Not at all. It's fascinating. What you picked out. I also think that a huge difference is the gap between his grid posts and his story. Yeah. But almost like in it too, I mean, the grid posts feel revealing in a way where like we're able to sit here and look at this and see this feels like someone. And I think that honestly, like what Tom Brady is experiencing is probably something very common for a lot of men. I think that, you know, there's all this talk about like the male loneliness epidemic or like our men not in touch with their feeling men are getting sucked down these, you know, right wing horrific anti woman in cell rabbit holes. Tom Brady isn't. No. That's what you mentioned that before we started. Yeah. He posts like I mentioned about his family pretty significantly that is a very personal thing. His captions feel very personal and intimate in a way that he doesn't have to be presenting himself. And he's not the only male celebrity to do this. So when I had conducted my research for my thesis, when I looked at the male posters, they posted about family 46% of the time versus female posters, 54%. So pretty, pretty high. And in fact, they posted more content featuring their kids than female celebrities. So they posted their kids 56% of their time, whereas female celebrities posted their kids 44% of the time, which is interesting because to your point, there is such a discourse around this male loneliness epidemic and men being wrapped up in these in cell forums or whatever on the internet. But then you see these very, very famous people with millions of followers, these men and they're posting very vulnerable and intimate content about their wives, how much they love their partners, about their kids, what it means to be a dad in ways that like I don't post that intimate of content on my own Instagram. And I have significantly less followers than these people do. And they're all the top, who was it? You said Kevin Hart. Yeah. So Kevin Hart was the topic, the rock posted the most content that related to family and his kids. It was Kevin Hart, interestingly LeBron James was also a top athlete, Cristiano Ronaldo, Messi was quite high up there and David Beckham. So these are all guys who are around the same age. These are guys between like 40 and 53 years old. Yeah. So it feels also that there is almost a generational aspect to the way that Tom Brady uses the internet. And I wonder if other men his age or like a lot of guys when they go through divorces have this crisis of self because women are socialized more to have a stronger community, to have more friends, to have processed things about themselves. And then men, if their marriage doesn't work out, are sort of stranded all of a sudden like, oh my god, I have to do this introspection. Right. I also think however that like a lot of the family stuff can also sometimes be a shield. You know, where it's like, I'm a father of daughters and you've done some heinous stuff in your life. Right. So it's both vulnerable and strategic. Oh, totally. Um, Tom Brady definitely employs both of those tactics, not not that he's done that thing. No, no, no. Well, we don't really know because this is all the front front facing. So I think what the the bigger takeaway from watching someone who was pretty front facing buttoned up all of a sudden, the back end of this is bleeding through his social media. Yeah, especially on his stories, it's, it's, you wonder how many other people are going through that who are not famous celebrities. Yeah. Probably a lot of people. Yeah. And, and I think that there's this that the fascinating thing about the way he uses stories and the way he uses his grid post is that his stories are like his id where the amount of shirtless selfies he's posted on his story. All of it just like begs for interaction or it'll be a picture of his pool and it'll be like procrastinating my swim. It'll be photos of his friends where it really feels like he wants his crush to reply in the DMs. Yes. Yes. But also like, you know, we talked about with the posts around Jacelle's announcement, this, like, burst of, of, of, you know, working through these emotions that he hasn't either stopped to think about how they're going to be perceived or he wants people, he, he's yearning for this connection with people to be like, I'm kind of hurting or I'm going through something. I want attention for it or I want someone to reach out and see me. Right. Or he doesn't even care. Right. There's also a world. Again, I know this from working with talent. There's sure a world. I don't think this is a case for him, but I will say there is a world where some celebrities really aren't thinking about their strategy at all or how they're being perceived and really don't care. It could be though. It could be. It could be. We don't know. But I suspect within that's not the case because his grid feels like there has been preparation put into it and planning and approval, even the content that feels very vulnerable. Well, especially with the amount of work stuff because Shadowline is still posting, is still so much work, all of those, excuse me, Shadowline is still making all of those videos with him. Right. Just in like a much more professional capacity than they were drawing these unhinged cartoons. Right. Right. Well, something else you mentioned just about him wanting to feel connection and be perceived is there was a category that I made that I just called trying to be cool on social. Okay. Because there were occurrences eight, which was on the higher end, if you look at, I mean, outside of the very, the outliers like work and feature children were significantly higher. There were a lot of posts in the kind of like 10 to, or like eight to 12 range. And to me, that also was a signal in the same way you're talking about stories where he's yearning for his crush to reply. It was a way for him to yearn to one feel maybe young because he's partnering with these at least I might understand in their younger creators, like Internet, you know, the I show speed guy. I think he did something with that he's yearning to feel young again. The bio hacky stuff also feels connected, but that also he's yearning to feel connection and to get a positive reaction about people from people and his fans on his Instagram content. Yes. I mean, I think, I think the greater takeaway here for me about Tom Brady's Instagram, the way he uses this, the amount that he is putting himself out there is, and we come back to this a lot on the show is how difficult it is for athletes to move on once they're done playing. Yeah. It seems like everything about Tom Brady's life, I mean, I used to joke when I was blogging about him that like he was replacing, he was in some lab somewhere like deep under the earth, replacing his bones with steel. The amount of bio hacking he was doing, he played until he was 45. Yeah. It was easy. That's some, and he was good, he was like an elite passer. His reaction time was like that of people 20 years younger than he was. And so it felt to me like Tom Brady was always, it was his true battle, his true competitor. He beat every team in the NFL. He won the Super Bowl seven times. The only, he had money, he had power, he had this amazing family. The only fight he couldn't win was against his own mortality. Yeah. No. Father time was like his ultimate, and you know, he's not going to win. No one's ever beaten him. Right. No one's as hard as tech bros are trying like no one's ever going to win. And part of what makes being alive so beautiful is that it's ephemeral and that it's fleeting and that you just have to the highest form of existence is to like be in the moment. And I just think it's so interesting if you look at his Instagram sort of before and after the divorce, which was largely precipitated by his love for his career. I don't think we don't know. Again, we're not in that back end. Sure. But I think it's not a stretch to say that part of why his marriage fell apart was because he wouldn't stop playing football. Oh, yeah. All of this, if you look before and after his divorce, it's like, what's the thing that the genie says? I can grant you I can do anything. Yeah, except bring someone back from the dead or make someone love you. Right. Tom Brady. He's got power. He's got wealth. He's got everything he could want. And yet what's bleeding through this social media is this feeling of like, it's like he wants the genie to bend the rules. Yeah. And that to me is like deeply, we're not saying any of this in a joke. No, it's move. It's like heart breaking. It's heartbreaking. It's heartbreaking. You want to reach out and be like, oh my god, Tom. Yeah. But, but you can't because the only person who can do that for him is him. Right. No, no, no, no. I, I came to the same conclusion as you did. And I think if you're looking at the data, we're going to bring sociology and academia back to it. Him posting his kids so frequently. And then the next category after that is football after he's retired and after the divorce. To me, signals to that point that he is grieving this sport and his job that consumed his entire life. And also grieving and processing in real time, the implications and the ripple effects of that decision. Of making football and his job his entire life. Yeah. Which is why I think he posts so much about his kids and his family and how grateful he is for them. Because I would imagine when you're a football player, you're gone a lot. Yes, you are. You're not there for probably a lot of major milestones that your kids are going through. Because you're literally on the road playing football. And there are a lot of sacrifices you have to make. Which is why I think we get this version of Tom now that feels so intimate on a public forum. And these long recap, New Year's Eve, New Year's day post. It's because it's his way of trying to get that connection with his kids now that he was not in their lives in probably a lot of ways during major moments because he was playing football. Yeah, he was, he literally physically wasn't there. And maybe there's guilt attached to that. Maybe that he's, you know, yeah, I mean, I wonder how many like so many athletes go through this. Yeah. But I think it's a particular person. Like Tom, who reached this level of superstar status. Again, Michael Jordan's not an Instagram. Sure. Yeah. Around a certain time, you know, Michael Jordan's like older enough than Tom. Tom, Gen X came of age. The internet wasn't quite around like he fully, you and I have grown up with the internet in a way where it's like we kind of know the language of the internet or like what we do and don't want to share. And he's just out here kind of like. Yeah. Just living his life. Yeah. Well, you know what I actually think would be interesting if we did a part two of this episode would be to analyze LeBron James is in Serim's strategy. He hasn't retired. He's not divorced. However, he also based on my research when I had done my thesis, he posted about his kids and family a significantly high amount. And I would bet to say that in the same time frame, and again, it would have to be the same circumstances that they would have very similar posting strategies. And I actually think they're quite similar in terms of being these other worldly figures in their sport. Also having families making sacrifices, their partners made a lot of sacrifices. You know, I think it would just be interesting to see how Tom Brady's strategy and approach to sharing his life is similar or different to other major athletes who are close to retirement or like. James's strategy after we retire, so be very interesting to look into one thousand percent. And I feel like it's going to be very similar. I feel like we're going to see him spiral. Yeah, to a certain extent. Yeah, he's already very online in a way that you're like, OK, but it's also there's just like celebrities get out of touch or celebrities like aren't in the real world in a way where, you know, I mean, it's everything we already said. I don't know, it's just it's a fascinating look at how someone who sort of had everything at one point, copes with something not going his way to like he doesn't lose. No, and and in the same way that celebrities are really just like us in some ways, they're in a lot of ways not like us, as you said, but then in so many ways they're also just going through it. Sometimes that means you're going through it on your Instagram and everyone really at the end of the day. Some people maybe not most people want to be liked. Yeah, most people want to have a good time and most people want someone to love them back and like that kind of what you see. So yeah, you're right. It's also just to look at it's also last thing I watched the movie Bradley Cooper directed is this thing on last night. Yeah, where will our net plays this guy going through divorce who and he gets really into stand up and it's like his outlet and he's processing everything out loud for the first time like his ex wife would be like you you never talked to me. And then he gets up on this mic and he talks through everything and you know there's like there's a happy ending like I actually really like the movie. That was very fun. But it was so interesting that I watched that and then today we were doing this episode because I was like, oh my god, like Brady's open Mike is Instagram. Yes. Like Bradley Cooper. He's an Eagles fan, so he probably wouldn't ever do something. No, no, no, no, no, but you know, it is so true. He's workshopping his type five on Instagram. It's also every day. It's like men needing to be able to like get their emotions out in a socially acceptable way. Right. Right. No, it's true. It's hard. It's hard out there for Tom Brady in the same way. It's hard out there for just your average citizen. Yeah. It's hard out there for everyone. We're all human. Yeah. Maybe. Yeah. I mean, I was about to say maybe a little easier for Tom Brady with his with his money. But then that's also like what clearly doesn't make you happier. Money doesn't solve all your problems. That's for sure. No. No. Also, yeah. We didn't even get into the Giselle and Tom crypto thing. Oh my. That's a whole separate episode. Well, if you made it this far, thank you so much for watching or listening. It really, really means the world to us. And I'm so curious what everyone thinks about our takeaways and our data. I think I know you're doing a sub-second story on this, but you should include all the graphs. So if there are any academics out there who want to critique my work, go for it. I didn't use all the proper methods. And it was the smallest sample size possible, which is one Instagram account. Just not technically proper. But that's okay. That's okay. That's what we're using. Yeah. Whatever. Yes. Thank you all so much. This is just I can't believe this gets to be also you know what one less thing anyone who's like, oh my god, you're talking about Tom Brady someone. Well, what cycle. First of all, he's a public figure and he puts all this out. Also, we'll know we've made it when someone psychoanalyzes us on a podcast. And you know what? They'll probably, if they're good at it, they'll probably be right. And it'll send us into a spiral. I love it. And by then, maybe we'll be rich and it won't matter. Nothing would bring greater joy than if someone did that. I mean, I don't know why to watch it. But you know, all I'm saying is that like being public. Yeah, your fair game. Your fair game is true. So well, as always, please rate and review. Like and subscribe. We are so close to 10,000 subscribers on YouTube. Maybe by the time this episode comes out, we'll have already hit it. But if we haven't, please subscribe to the Sports Gossip Show on YouTube. You can follow us on Instagram at Sports Gossip Tiktok at Sports Gossip Show. We are on subsec at Sports Gossip Show at subsac.com. I think that's it. Nailed it. All right. All right. Catch you on the flip. We're going to the Patriots game. Oh, yeah. So, yeah, if any Patriots fans are mad about this, I'm going to talk to me. Come find us. All right. All right. Bye.