Behind the Scenes of Go Calm

- People always ask me, "How is this so cool?" - Hey vlog! - How did I get to this point? It's crazy. - When did I prove that? (laughs) (upbeat music) - You should be able to get like a vibe or a feeling from the name that like you would want to put your skin. (audience applauds) (upbeat music) - Don't let that decide for me. - So anytime she's out there, I just want to watch her. - Yep, good girl. - Make sure she's hot. - Eating lizard? - Eating the wild blood. - Showing her back. - Like, she can go. (laughing) - That was crazy. - Did she just, - I've never seen her do that before. - Did she just go sideways? - She just like, lifted up and like, dead dropped. - She's like, and that was hilarious. (laughs) - She's originally from here, right? - Uh-huh. - She's a Miami girl. - So I think having a benefit in the name or like an ingredient for it in the name seems to work. - I like having a calm in it. - Yeah. - You should be able to get like a vibe or a feeling from the name that like you would want for your skin. - Go deep, go calm. - Yeah, like how do you start? - That could be like our serum treatment. - Yeah, go deep, go calm. - What if the first 2,000 orders of the real essentials kit, starting a certain date, accidentally has this like crumpled up piece of paper in it and it looks like it's a mistake. And then it just says like, call me 914 with this number. We could go to maybe the warehouse or something or the facility and like, take a video and I'm like, I'm putting something in these boxes. And then like, then I think that would immediately get like the engaged community. - Yeah, if they work very well with like, go to them, you know what I mean? - You know, it'd be so funny. - 'Cause we're shooting those things. - If it's like not like your schedule to be at the warehouse, if it's like you broke into the warehouse. (upbeat music) - If you don't want to go to Lane Caster class because it's really up and far. - No, I wanna go. - Okay, do you like the vibe? - I like the motion. I don't want it to look too like cheesy New York, you know? - Yeah, they really leaned on taxi cabs. I don't know if they kept the taxi cab whole thing in here. But my reaction to that is it feels too overt and too kind of like brandy. So we can push them in the right direction. So not too cheesy New York. Like does it feel too on the nose? - Yeah, so that's what I feel about the taxi cab stuff that if they kept it in, you'll feel good. So maybe let's click through and then see everything and then come back. - So this again would be more like, not like a scripted video. - Right, like a vibe, be one. - I think like a creative cheeky video is always, I just think it'll do better. - Okay. - And it doesn't need to feel super commercial-esque, but it will be more remembered than like a vibe aesthetic video. And I think that's what people are used to seeing me as well, like talking and talking to them, not just like being in a vibe world. What tone would you want for this campaign? Like how much humor versus sexy versus. I think when there's too much humor, then sometimes it's like cheesy. But like is a funny time to like lean into like drama or things, not like too much. But like at that point, everyone's gonna have something to say about whatever else is going on. It's gonna be like a chaotic time, yup. And the headlines and like, so maybe what if it's more of a sentiment? Like people ask me how I stay so calm. And maybe it's more of like a metaphor than like actuality. That way we can like make it pretty imagery as well. Or like I'm walking into different scenarios. Everything's falling apart, but like I'm very put together. (upbeat music) - Alex, who'd you like to come on track? - Do things pull up from time to time? - Sure. - I think that this is a good scene. - We still want me to. - Country vibe. - Yeah. - Within our chaos. - People ask me how I stay so calm. - Yeah. - Like I'm like walking through different scenarios and I'm like, but like, that's all I got. (laughs) - People always ask me, how I stay so calm. - And if you would have got for you agent. - Okay. - What would it be if I didn't have a broken back? - That's just massaging you. - It's like heat and vibration. - It would go good. - Getting old. - 25 hit and I need a walker. (laughs) - That's so sick. (beep) - Hey vlog, we're on set. They wanted to go calm campaign. - I always have like very like red pinky undertones in my skin and I wanted something that was gonna be like anti-redness. When we were going through the different ingredients and what would also be good for like my skin type and clarity and we came up with a as a like acid serum, but it also has really great ingredients in it, like not thoroughly and that are very calming and basically like redness, texture, clarity, calming, all in one. So go deep as our PM serum and then go calm as our amp. I honestly feel like too. Just the overall complexion of my skin has been looking so great and I've been saying online. I've been like, I've been using an as a like acid but I haven't obviously specified too much but I was hate when I feel like I'm gay keeping 'cause I'm like, yes, I'm using the four products from real but I also have another one that's really great now too. So I'm excited for it to be out there and the shoot is gonna be so fun. They've been building this for like 24 hours. See it out there? There's real grass. Yeah, they were mowing it earlier. The overall concept with this campaign is like, there is chaos and things going on around me but like I'm remaining very calm. This all started with me thinking of like the timing of this campaign coming out and that it's gonna be like around the launch of our reality show and probably will just be like chaos and the chatter at the time anyway. So I wanted something that was gonna be able to like play into it and like a funny cheeky way. I'm really excited to capture the chaos but I'm calm 'cause I'm my serum. First look up the day. Very cute. And I love these like big clock heels that we have. Let's go see. This setup is so much peach fuzz on my face and I forget because we don't retouch the skin and all the shoots that we do for this. It's like always the layer of peach fuzz. I really need to smooch. Getting that off. I need to remind myself before we do our next shoot. I thought there was like smarts going off. I was like, I don't know, like something got over it. You can see like the bite. Yeah. It looks like a bite, not a scale. It looks good. You're having no problem. No food poisoning and I can't. Nothing. And then it's like bite. We have a bite. Yeah. Do you think I'm allergic? I think. Oh, you're reacting. Yeah. I want to keep the high on it. Just to make sure that you're not actually having like a reaction to it. Okay. So I'll go and try to make sure it stays. It has a great warmth. Okay. Perfect. Yeah. Yeah. Are we reacting? I'll try to. Yeah, we? Yeah, that's great. [MUSIC PLAYING] [BEEPING] That was so cute. We-- oh, my God. I feel like we definitely got something. Good. That's what Alex is doing good. OK. Oh, it's hearing everything. Is that OK? Yeah. Yeah. Has to be. Oh, that. OK. Second best start to age. Second best? Second best. Oh, my gosh, oh, my gosh, oh, my gosh. Are you kidding me? OK, we'll see now. This is why we couldn't have Asia. I know. That's what got to be sad. Asia can't do that. Wow. I mean, plug your gear. That's better than any show that I've got in all the time. We're going to show you the app. What is it? Thank you so much for doing a lot of work. We'll see you tomorrow. I'm a pretty girl. All right, we want to go to bed. This is the first time that we've had Alex, no fever, no food poisoning, just like Alex Earl, all in her full self. [MUSIC PLAYING] Try if you were you're holding the product out. Like it's so bright and you're blocking the sun. When you wear sunglasses, does it change how you look at the photo? Are you still looking at the same spots? I'm still looking at the same spots, but it helps when it covers your face. Because sometimes it's like my eyes are like-- Love. Love them? OK, good. So good. Is it time to get wet or-- You excited? I'm so excited. I'm never going to be more excited for anything in my life. Ever in your shoe, it's how can we drench my legs? But this is going to be so good. At least it's not freezing out. Smells like that hot over here. This is real grass. She's definitely going to get wet. [MUSIC PLAYING] Yeah. Never not cold. Never not cold. Seriously. That's OK, because we got hammers. My feet are like raisins. [MUSIC PLAYING] Every single kid can do that. And then likely like this. [BEEP] So little jelly. Are you set a beauty as pink? No, Tyler. [LAUGHTER] Oh, cold. So wet, cold, real summer. Oh, my god. I'll take that from you. Let's get Alex. [CHEERING] Hand warmers, everyone. [MUSIC PLAYING] Happy birthday to you. Happy birthday to you, free. Happy birthday. ♪ Hey to you ♪ (cheering) - Day two, how are you feeling? - I'm fine. - Did you get any sleep? - Yeah, I did, but I'm a little cranky today. - Oh. - We're doing like a professional commercial, so cool. I really wanted to do a storytelling more commercial type skip for this one, just 'cause I think it's like gonna make more of a splash and more of a moment. And you know, the past two things you've done have just been sort of like montages of like a song over it, and that's great. But I think we also need to like sort of AP test right now and like see what works and what resonates. But this stuff is like what really excites me and I love coming up with. It's just fun to like storytell, to like make a splashing moment. Even, I don't know, I always think about like artists and like they can get all their feelings out in the songs. And I'm like, maybe I just need to start putting my feelings and emotions into campaign. It's because this is fun. And it's like, you know, I always think about that. I'm like, damn, like life would be so much easier like I could just like write a song about this and then people would be like, oh, we got it, you know? (laughing) - I totally get that. Yeah, the first shot was beautiful. - I guess it's so crazy like that we're on such a massive set but it's like for real. And I'm like watching these cranes and I'm just like, oh my gosh, like how did it get to this point? It's crazy. - Is there any specific shot that you're like looking forward to most or no? - Just letting the football. - I got stunned by a beat yesterday. I was like, in the studio? - Yes, 'cause we had real drags. - There's like so many bugs around it. - There's a lot of birds out there. - Oh, oh, that's a big beetle. - Is that what we were talking about? - That's what we were talking about. - I don't like that. (laughing) - Yeah, it's very low away. - Hey, come here. - Thank you. - That was so good. - That was really awesome. - So good. - That's great. - The hair looks awesome. Okay, great. - Perfect. - Move on. - Yep. - If there's never, like a shot in one leg, that's a big difference, let me know. - Okay. - Thank you. - Okay, cool. - Coast star, what does it say today? - There are better ways to treat the one body you have. - Well, stop using your body as a punching bag when your emotions get too big. Skipping meals, drinking too much. And staying up all night, none of this is what's actually wrong. Your flesh deserves better than being collateral damage. Well, that just read me to fill up. So. (laughing) - You want me to still like storytelling to the camera, but then kind of like doing what I need to do like finding my way back. - Yeah. - Yeah. That was just me no show. - This moonness is trippin' out, one of my friends. - Sure. - Smoothness. - Smoothness. - Smoothness. - Smoothness. And it helps with smoothness too. - Yeah, whatever, however it comes out. - It helps with smoothness too. - Yeah, I'll come and even look. - We used to make up a new word. - Whatever we want. - So calm, it doesn't matter. - Had like a 20 minute nap, which was great. No, yeah, but energy drink, back on track. - All right guys, here we go. Let's roll the camera. - Roll it. - That was amazing, guys. - And passion. - Oh wait, wait, wait, wait, wait, wait, wait, wait. - Beautiful. - People always ask me, how is this so calm? - Okay, great, are you okay? - Yeah. (laughs) - And then, feel bad, pump it, yeah, right? - I think that's why I'm right. And then what you're gonna do is we're clean this bag. I love the idea that you chuck it over your shoulder, it's like zero thoughts, yeah. But the-- - Sure. - Exactly. - Sure. - But the issue is, you're never gonna hit this perfectly, so we're just playing this gag, we're gonna throw it up and actually that way behind camera. But it'll look like you're throwing it back there. - How? - To the magic of cinema. - Okay. - Do things blow up from time to time? - Sure. - Should I hold a second more on the flip plate? - Yeah, I know. - 'Cause I feel like you can't really tell. - Things blow up from time to time. - Yeah. - Sure. - I feel like you can also squish it this way. Cut. - And action. - Sure. (tires screeching) - That's it. (laughs) - Because you can do it. - That was really good. - Okay, let's cut. - This is Kippin. - This is Kippin. - Can I say hi? - Yeah, of course. He's chilling. - Hi. - Wow, she's like so well behaved. - Yeah, yeah, he's super chill. - My family's four goats, but they're a little crazy. - Yeah. - Yeah, they can be. - Wow. - But this year, Kippin showed me on my face. - And then you walk that way. - Perfect. - I get what you need. - That's the final shot though. - That's the final shot. - And you'll hang up on action and then know what immediately walks in and give you the product. - And action. - Guess I'm up. - Yes! (crowd cheering and clapping) - Thank you guys. - Singapore, right now. Okay, get some off. - I hope people love it. - Do you feel for me? - I feel so calm that I'm gonna go drop off the piece of fear for a month. - Do you think this is your favorite project for like a photo shoot so far or no? - For real? - Yeah. - I think the first photo shoot always hold a special place in my heart, but this one is definitely like the most, I think like fun and I love the creative and I think it'll be exciting for other people to see. - How many Easter eggs did you put in it? If any? - I don't know. 'Cause counting. - Too many chicken. (upbeat music) (upbeat music) - How's it feel talking to the media? - Much better this time. Oh my gosh, last time I was so scared. I'm like nervous to talk about this. Oh my gosh. - The brand I'm launching is called Real Actives and it is an acne first skincare line. - That was your first time ever talking about the product. - I know, I got so shy. (laughs) - Also I think like I felt the pressure of not having like certain any credibility in this space. So I think like last time I was talking to editors I was really like self-conscious. Even though like I knew what I was talking about but I was like scared and feel a lot better this time. - So you feel like you have a lot more credibility now? - Yeah, the products are out there, they're working, it's like they've been actually tested in the real life and so is our campaign. So it definitely feels better. - What is next? - I can't tell you that. (laughs) It's a secret. - I'm really fun. And now we're going to change to foreign product events. - Woo-hoo. - Is this your first influencer event with real actives? - Uh. (bell dings) - Yes. - Is it? - I feel like it is. - There was something else, no? (upbeat music) - What is it? - I guess it is kind of our first event having influencers come, that's scary. - How does it feel being the person that's throwing you at instead of just attending like you normally are? - It feels weird. I just feel like I get it because I've gone to so many of these different events and things and like I know what's fun and what's not and I'm like I don't want to make it like too long and to like make it like fun, short snippy, to the point, like everyone see each other have a good time, mingle but like I think I've gotten a good grasp on like what works, what doesn't work because I've gone to so many of these things but it's really weird to be on the other side of it now because just three years ago I was like crying and my college dorm being like, oh my gosh, I'm invited to like an influencer event and now we're like throwing it. So that's a little crazy. - Do you have any expectations? - I feel like that one's gonna shine. - You don't think? - Well like anytime I do anything like that, like no one wants to go. But it's exciting. (upbeat music) - Hi guys, good to see you again. (upbeat music) (beep) - Just wanted to say thank you guys for coming and means so much that you're all here. (upbeat music) - She's breaking into the warehouse and she's putting something in some packages. - Do I tuck my hair in and pull out? - I don't. - Am I gonna be Dracula now? - Don't even play. I'm going to steal all the real out of. - I'm gonna steal all the real out of. - You feel like that's like a step. - Is it like a piece step? - Yes. - What's that? - Yes. - Can I steal you too? Can I steal you too? - Oh my god, this is the best dog I've ever seen. (laughing) - You're tapestizing now? - When did I write those? - When we were on set for go-com shoot. - Yeah. - I'm like that's the best thing. - Breathe like still. - What did I do that? - Give you projects while you're like half-conscious and exhausted. - My brains move in a little slower today. I'm a little tired. And I have 65 more things. - When did I approve that? - Literally. - I never approved that photo. (laughing) - I definitely didn't approve that photo. - Let's bang it out. - Let's go. - We're ready. - You're ready? - Let's do it. - What? Are those our boxes up there? - Yeah. - Yeah. - Oh my gosh. - They look so beautiful. - This was all of ours. This whole entire floor. This was all real active. - This is the team that makes it happen day to day for you right here. (laughing) - She told me to say that, so I agree. - Yes, yeah. - It's all good. - My days are always a little hectic and we're on the go a lot. We're juggling a million things at once. But. I know that I always have my breakfast from Duncan that I can rely on. We have my early riser meal, which is always ready at any time of the day. Whenever I need it, it's the perfect meal. It is my favorite ice shake and espresso. We have three munchkins, and we have a sausage, egg and cheese, wake up wrap with hash browns. However, your day starts to feel it with my early riser meal at Duncan, and make every morning an early one that is available nationwide through September 28th. Do they normally have hash browns though? We ordered it, but it measures so much better. I've had like 10 of these in the past few days. I want a munchkin, can I have a munchkin? Yeah. What's the best one? You take one, and then I want to tell her? Wait, so how many are you signing? Until my hand is out. This is the day it's the murder of Alex or me. Okay. Guys, I'm munchkin, we used film in one day. How much can we work this girl to the bone? Let's add another shoe. Let's add a midnight shoe. Yes. Super floor. Turn, and dance. Oh God. A few different styles of tiptoe in. You're skipping the product into your bag. Perfect. Oh my God. I'm like a log. My hair has been blown out every day for the past seven months. It's falling out of my head quite literally. Thank you. Can you ride with me? Yeah, I know. I don't ride correctly. I ride like this. Well, can we do another one? Of course. I used to get in trouble all the time at school. Really in trouble? Yeah. You did penmanship in your classes? I don't know. The nuns would yell at me. Thanks. Are you ready? I do like your signature though. I think it's bad. Yeah. I got to fix it, I feel. How would you name it though? I don't know. Like, I never, like, consciously made one up, I feel. Always signing. All right, good. Outside. Done. Perfect. How do you approve ranch on pizza? Of course. Of course. So, of course. Do you approve ranch on Chao Mai? It's good. Don't knock it till you try it. I would put ranch on pretty much anything. Oh. Say for you. Try it. Do you hate it? Yeah. So, you're saying you would try like a tuna roll dipped in a ranch? Honestly. What about ranch with some soy sauce too? I feel like that sounds good. Okay. It's not basically what they give you those or mayonnaise sauces. Same thing. It's not the same thing. What's the orange sauce they give you? Spicy mayo. Yeah. So, your ranch is the new spicy mayo. Listen. You never know. Have you ever seen Ember's new group? Yeah. Your legs and your hands, when you took the gloves off, reminded me of the girl. What was her name? For some reason, that's one of those things where it's like, I don't remember watching it, but like, why is it like. It's in green. It's ingrained in my head.