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Bea Dixon (best of)

53m 53s

Bea Dixon (best of)

Beatrice Dixon shares the origin story of The Honeypot, a feminine care brand born from her personal struggle with bacterial vaginosis and a healing recipe passed down by her grandmother. After testing the remedy and gaining trust through grassroots marketing at events like hair shows and farmers markets, she scaled the brand with minimal resources, eventually securing distribution in major retailers. The company’s success is rooted in authenticity, community, and a mission to eliminate shame around women’s health. A recent investment from Compass Diversified marks a major milestone, but Beatrice emphasizes that the decision wasn’t just financial—it was about aligning with a vision of integrity, sustainability, and emotional well-being. Throughout the journey, she prioritizes self-care, spiritual connection, and mental resilience, using practices like intuitive journeys, movement, and deep team trust to stay grounded. Her story serves as an empowering blueprint for women founders: that even the most intimate challenges can lead to profound, scalable impact when rooted in empathy, authenticity, and personal truth. The episode also highlights broader themes of body autonomy, mental wellness, and the importance of community in healing and innovation.

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This episode is brought to you by Amazon. I love this time of year. There's a certain magic to the season, the music, the traditions, the gathering over incredible food. But when it comes to gift giving, I am very intentional. It's never about excess or extravagance. It's about thoughtfulness. I want to give things that carry genuine meaning and feel personal. And because of that, I have to start planning early, like right now, early. Thankfully, Amazon is here for the early shoppers with a huge range of gifts for every passion and price point. Get a head start on holiday gifting with Amazon's low prices. Shop now at amazon.com slash holiday. This episode is brought to you by The Home Depot. Black Friday is happening now at The Home Depot and they've got just the tree for your style, space, and budget. Make the holidays merry and bright with artificial trees starting at $49. Then make it your own with ornaments and trimmings for every holiday style. Find your perfect tree at the number one Christmas tree retailer and get low prices guaranteed on all your festive favorites at The Home Depot. Exclusions apply. Visit homedepot.com slash price match for details. When you are pioneering anything or introducing new ideas to the culture, you get criticized. You do? Yeah. Did you hear about that? I didn't find the one. I found someone I respected and we made it. The one. In a sort of longing kind of view of love, people understand each other as if by magic. Nothing in itself is addictive on the one hand and on the other hand, everything could be addictive if there's an emptiness in that person that needs to be filled. I now know that nobody changes until they change their energy. And when you change your energy, you change your life. I'm Gwyneth Paltrow. This is The Goop Podcast. Bringing together thought leaders, culture changers, creatives, founders, and CEOs, scientists, doctors, healers, and seekers. Here to start conversations. Because simply asking questions and listening has the power to change the way we see the world. Here we go. Welcome to The Goop Podcast. I'm Kelsey from Goop. If you listened to Gwyneth's recent AMA episode, you know she's taking a little holiday break, but we'll be back in the new year with an incredible lineup of guests. Until then, we'll be revisiting some of your favorite conversations from the archive, along with a few new guest-hosted episodes we're excited to share. Thanks for listening. My guest today is Beatrice Dixon, the awe-inspiring co-founder and CEO of The Honeypot. If you're not already familiar with it, The Honeypot is a line of beautiful feminine care products. The seed for The Honeypot began with a very unique vision that Beatrice received from her grandmother. As a founder and beast friend, it has been fascinating to watch her move from that source of inspiration into tactical success. We didn't plan this timing, but Bea recently just took a big investment for The Honeypot, and I couldn't be prouder of her. Here's her story, told best by Bea herself. Where are we even gonna begin? I have no idea, but I have a feeling you're gonna find a good place. Let's start with, it's a story that you've told many times. Yes. It's such an incredibly unique story. Your origin story of The Honeypot. And it's such a goopy story. It is goopy. So I wonder if we could start with you taking us back to the days that you were working in Whole Foods. You know, very aware of the mind-body-spirit connection, integration. You know, you've been, even since you were young, you had this deep, deeper, broader knowing about everything, really, but how much all of the things impact our health and wellness. So tell me, you're in Whole Foods, you're 20. I am, I'm 41, and I was working in Whole Foods from 2010 to 2012. My public math. I was working in Whole Body, my public math is not mathing right now, but that's fine. Yeah. But yeah, around that time, I mean, I was like late 20s, early 30s. Yeah. In your 20s. Yeah. Being in the body section of Whole Foods. Yep. And how do you start to identify a white space in feminine care? Well, it's funny. So back in those days, I don't know if it's still the same. Like, you know, you constantly, I mean, because this is when like Whole Foods was like at its prime. It was like, it was like the grocery store, right? Free Amazon acquisition. Free Amazon, Amazon. Yeah, exactly. And I just remember I would meet with these brands all the time or I would meet with the broker or I would meet with the founder because even if it was a tiny brand and it got into Whole Foods, it was dope, right? And so, and I remember being like, damn, that's really cool what they do. You know what I mean? And I remember meeting with all these people and I remember being like, I think I want to do something similar, right? Like I want to go into, I want to create some kind of product. I had no fucking clue of what it was going to be, right? And then- But it planted the seed that it was possible. A seed was planted that it was possible because I knew service business wasn't going to be the thing that got me to the kind of wealth that I saw for myself. You know? And so, so then you fast forward, right? I'm in the problem. I guess I'm technically in the last year of the last year and a half of me working at Whole Foods, but I get a bacterial vaginosis infection and it is gnarly. Like it, every month after my period, I get this terrible horrendous odor that you cannot even believe. And- And discomfort. It's discomfort. It's, it's discharge. It's, it's odor. And, you know, being, being in your late twenties, you, you're supposed to be out living your life, having fun and using your body and doing whatever you want to do, right? And, but I wasn't in a place where I could do that, you know? And so it affected my life on so many levels because I was in a place where I was like, I'm in a place where I could do that. I'm in a place where I could do that. Because I felt, I felt like I couldn't get it together. I felt like I couldn't figure out what was wrong. I felt like I just, I just felt like I had nowhere to go. And I did that for- And also easy to get into a shame spiral about our vaginas. I was in the shame spiral. I was like in the, I was in the depths of that shit, you know? Because I, you know, I would get in a car and you could smell me, right? Like, like everybody could. It wasn't like, you know, if I went to a public bathroom, you could smell me. And it was just embarrassing. And that went on for like almost a year or maybe like nine or 10 months or something like that. And you tried everything? Everything. I went to the doctor. I lived on Flagyl and clindamycin. You know, when I would get a yeast infection, then I'd be on diflucan and miconazole. You know, I was using, I was doing hydrogen peroxide douches. I was seeing an herbalist. Who was like telling me herbal douches to make. I was living on Google. And I was, you know, this is kind of like, I don't know if social media had started, but it wasn't what it is today, right? And so there were still Google forums that you needed to go on and talk to people. You know, I was living on these Google forums and I was, you know, and I was going back and forth with people who had the same thing, who some of those people had BV for eight, nine years. It wasn't like they were, you know what I mean? That's how much of a horror this thing can be. And, but one morning, my grandmother, she came and she, it wasn't a dream to call it a dream is just, you know, it's not giving it its full appreciation and respect. Wherever we were, we were in a place and everything. But she had passed. So my grandmother transitioned when my mother was seven years old. And so, you know, I never met my grandmother in my lifetime because clearly my mom wasn't seven and thinking about having a baby, right? And so, you know, for me, obviously this was a very remarkable moment. Now that doesn't mean that's the first time that I ever encountered a relative on the other side, but that was the first, and has been the one of the only times as it relates directly to me, that it was so real, like the way I'm sitting here talking to you, you know? And so she just came and she told me that she had been walking with me because she's one of my guardians and guides in that she had essentially been seeing me struggle, you know? And she, she, She knew what to do. had to just tell me you know and so as you can expect I'm like holy shit you're here what like I want to talk to you and she's like girl no I'm not here for that and I can't be here long right so like we got to do what I came here to do and she essentially gave me a piece of paper and it had a list of ingredients and she told me that this was going to solve my problem but I needed to remember what was on the paper and so I just went to repeating apple cider vinegar apple cider vinegar rose lavender garlic coconut oil like I remember it like water apple cider vinegar like I just kept repeating it it felt like I repeated it a hundred times and then finally she told me to wake up and I woke up and as I woke up I woke up saying water coconut oil apple cider vinegar like I can remember it you know wow it was crazy and then you know and then I you know I just I just got to it I figured what what the hell all that can happen is that it doesn't work right like everything else exactly so you know so I went I went to work and I you know my mom was living with me at the time and you know and I went and I told her about what what my experience was and my all of my family especially the women from my mother's side we all have similar faces and the the shape and yeah and I literally look just like my grandmother just like I look just like my mommy you know and I explained and that's when she told me that that was definitely your grandmother you know and so I went to work I compiled all the ingredients I got everything and I went home and I made myself a formula had no idea what the hell I was gonna put it in had no idea what to even do with it but I just made myself something you know and the funny thing is what I made is essentially what our normal wash is today but I made this for myself and I started using it right away and literally within four to five days because I had bv at the time it was gone and immediately when I used it like within the first or second time the odor was just it's like the shit just vanished like it didn't like it wasn't even there so much that it didn't even I wasn't even remembering that I had bv because I didn't even think about it for a couple of days which was miraculous because every time I went to the bathroom or went pee or went did anything my reaction was always this visceral reaction with myself you know and and so it was it was crazy and so when I did realize that it had worked you know my my my thing was this is what I do now you know isn't it crazy when your body hijacks you in a certain way like that and then it when it returns to normal it's it's always amazing to me how quickly we forget yeah it's like it's like it's like you're in like the worst city traffic in the middle of Manhattan and then you just transition over to like the Garden of Eden and there's like birds and kind of shit excited and there's you know but but yeah I mean it says something interesting about us I think as human beings that we like I think we want our baseline to be high we want to feel good we want to feel well and healed and abundant so you take this formula and I I want to know a little bit about like the tactical piece like so we knew you were you had this entrepreneurial spirit and then you had this incredible inspiration and then you had this incredible inspiration and then you had this incredible inspiration from your grandmother yeah how did you because I'm always fascinated by how people take inspiration and turn it into tactics and execution so what was your tell me a little bit about that part of the journey what was next was I was like because I'm a I'm a person who definitely believes in testing and learning and I was just naturally born with that essentially what I thought was well I have to get other people to try this right because I need to see if it works for more than just me it could just be me that it worked for right and so what I would do then because I worked in whole body and because I was so close to my team and they knew what I was going through with my own vagina and so anytime somebody had a vagina problem which was actually quite often you'd be surprised I wouldn't it's just that nobody wants to talk about it you probably wouldn't but I but I was surprised anytime somebody had a vagina problem my team sent them to me and I would walk vagina lady aisle five and so I would literally walk them through the department I'd get them their probiotics I'd get them their like you know their suppositories I'd tell them like the car I'd get them all the things that they needed and then I would walk them to the register and I'd say okay I'm gonna I'm gonna check out with you I'm gonna help you bag and I'm gonna take help you take your stuff to your car right because I you know it was already on some wild that I was about to try to sell them on my product when I'm working at Whole Foods but I was like but let me get out of the building and then I want to tell you about this thing that I do and so I would walk them to the car and I'd say hey I have a product that worked for me you know you're going through the same thing I went through let me just give it to you I don't even want you to pay me for it the only thing I need from you is for you to tell me is it too strong is it too weak how does it feel is it soft do you feel better is it helping to quell your symptoms you know what I mean yeah and the funny thing is most of the people that I told was like yeah why not and so literally I did that for about a year and a half and then somebody wanted me because me and Simon had kind of been rocking together I pulled cyan right away because like I had money to pay my rent and to pay my bills and like to try to figure out how I was what I was going to eat right and so I went to Psy and I was like bro I need help because I because I had I had like especially in the beginning I probably had like 10 or 20 women on rotation I say women because all of those humans consider themselves women but I had I had like 10 or 20 women on rotation in the beginning of that and I I didn't have the money to be buying this stuff and so he gave me a 500 credit card it was like a Capital One had a 500 credit card limit and he would just pay off for me every month you know and which was so kind and so then you know a year and a half later we've probably given the product away to at least 100 women and again all those humans consider themselves women that's why I say that and and somebody came and one of Psy's friends was like I don't know what you're talking about I don't know what you're talking about I don't know what you're talking about friends was like y'all should go to the Bronner Brothers hair show and I I didn't know anything about the Bronner Brothers hair show and so we're like okay we figure it out we go Psy goes to one of his friends Troy pulls together some money let me back up though I got on my hands and knees and begged Simon I mean begged him literally on my hands and knees because he was like B I don't know anything about vaginas more than I know about vaginas you know what I'm saying like like I what am I gonna do in the vagina business he was running his own accountant firm he was he was in the he was in music management like he wasn't thinking about what I was doing he was just trying to keep me focus on something that was making me happy you know so I get on my hands and knees I say bro please please please if if this works if this can work out I will never bother you again right he's like cool so he goes to Troy Troy puts up twenty thousand dollars we take that we buy by this time I had been doing research on like wholesale ingredient companies this cost a fortune but I didn't know any different you know and it's the way to start right you're just living on Google trying to figure things out and I went and I bought up bottles you know I went to Uline I got bottles and caps I got I got you know got found up somebody that was a friend of a friend who made some labels you know we were just thugging it and we you know we ended up going to the Bronner Brothers hair show and we made an assembly line and I made the products and then somebody was there to bottle it and cap it and somebody was there to shrink wrap and use a hair dryer to it was crazy but it was dope and we did it we did it we made 600 bottles G made 600 bottles man and we went to the Bronner Brothers hair show it started on Thursday by Sunday we had sold out completely wow it was crazy you know we bought our little banner we got our table and all our ingredients it was cute you know amazing and and that's when we knew that we had something because if you can sell in if you can sell 600 of anything in a weekend absolutely you got you got something and then that became that actually became our tactic you know we what we did is we would actually go to hair shows and festivals and Farmer's Market And any place where we could go and get in front of hundreds of people or even thousands of people, you know, you'd be at one hair show and then they're marketing the next one. It was just a really interesting time. And that was how we reached the people. That was how we really reached our community. And then I was able to get it into Whole Foods. And then by this time, I had left Whole Foods and I had became a broker. And, you know, and the cool thing was being a broker, all I did every day was go to stores. So I would do the same thing I did with Whole Foods. I would go into the store. I'd sell them the things I was there to sell them. I'd walk out, walk back into my car, grab the honeypot stuff. I'd go in and just be like, hey, look, because these were like co-ops and like natural grocers. They weren't like Whole Foods. They weren't like a Whole Foods or a Kroger or anything like that, right? They were normally like independent. And I would literally just go in and be like, yo, I have six bottles. I'm going to give them to you for free. If they don't sell, then I will never talk to you again. But if they do, then I'll see you in a month when I come back to do my run with all the other products I sell, you know? And so that was how we got it off the ground. Yeah. Thankfully, Amazon is here. I'm here for the early shoppers with a huge range of gifts for every passion and price point. This episode is brought to you by Boar's Head. You know what I love about football season? It's the football, but also the football watching food. And nothing hits like a Boar's Head sandwich when I'm watching a game. Really, any game day sandwich better with Boar's Head. Philly cheesesteak, layer up buttery slider rolls with Boar's Head and London broiled roast beef. American. Welcome white cheese and picante provolone. Delicious. Then add roasted onions, peppers, and Boar's Head pub style horseradish sauce. I love horseradish. And you've got the ultimate game day cheesesteak. They've also got a whole lineup of premium meats, cheeses, hummus, and dips, condiments, and more to serve up on game day. Head to your local Boar's Head deli counter to shop now. For game day sandwich inspiration and more, visit boar'shead.com. Boar's Head, committed to craft since 1905. What I love so much about, I mean, there's so much about the story that I love, but so many women founders always say, like, how do you even start? Like, what, what is the way? And obviously there's no clear path or no clear rubric to follow, but like your story is so applicable, right? It's like to any woman who is feeling like I have this idea or I have, I have something that will solve a problem. And the kind of like ingenuity that you had and inspiration. And I think it can really kind of make a template out of that story. Like, okay, this is how I do it. Yeah. Yeah. And, and it was, it was a different time, you know? I mean, it was, it was like, it was, it was just a different time. It was right when like direct-to-consumer was getting really big, you know, everybody was raising shit, tons of money, you know, it was just a different time. Yeah. So you were able to, to get out in the world and, and, and just meet people and hustle and grind and be on your guerrilla marketing shit, you know, but it, but it, it worked for us, you know, and, and it, I think the biggest thing that it did is it gave us the ability to meet our customer one-on-one. It was very like grassroots, you know, and I think with a product like this. Yeah. That is necessary, you know? Yeah. Because it's, I mean, it's quite intimate. I mean, it's as intimate. It is. As possible. And I think, you know, as we touched on before, there is so much shame women carry around their vaginas if something's wrong with it or, you know, anything chronic and no one can help you. And, you know, you suffer, you suffer physically and emotionally in this shame. And I also think, you know, it's really hard as a woman when you can't. Use your vagina. It is. It disconnects you from such an essential part of our femininity and our power, right? It is. Yeah, it is. And you suffer in silence. Yeah. And shame because you think that you're the only person going through this shit when the wild shit is mostly everybody's going to get some sort of a yeast infection or BV or UTI or something, right? Something. But you, but, you know, even. I mean, I don't know if you've heard of it or not, but you've heard of it or not, but you've heard of it or not, but you've heard of it or not, but you've heard of it or not, but you've heard of it or not, but you've heard of it. Yeah. Yeah. Yeah. Yeah. But there is nothing under the sun that any human should be embarrassed about when it comes to their body. If your body is talking to you and telling you that something's wrong, and look, I'm not saying this to say that I don't experience shame, right, or that I don't experience, you know, embarrassment or to this day, like, of course, if some shit happens, I'm going to feel something because I live in this world. Right. I live in this world and I'm human and I've been conditioned. Right. But what we have to do, what the thing that the thing that Honeypot really focuses on is helping people to die to that shame, helping people to die to that stigma and helping people to understand that, like, all these things are normal. All you got to do is figure out what's going on, get yourself together so that you can get back to homeostasis, you know? And so, yeah. So then you go for it. So from that to, you know, now you have a huge wholesale business, you're everywhere, Target, Walmart, Walgreens, you know, you're. A few years later, yeah. A few years later. And I do want to touch on this exciting thing that's just happened because I feel like you achieved such a massive personal goal and milestone. And you've been wanting to do for quite a while, right? Yeah. You sold. Weddings? No, you didn't sell, sorry. You took a big investment. Yes. Yes. From Compass? Yes, from Compass Diversified. Yes. Tell me about this process. Tell me about. Tell me about why you wanted to sell. Like, why was that a goal for you? Well, look, here's the thing. We've raised. We have raised venture capital money. And we've raised private equity money, right? This is our second private equity investor. Right. When you raise that type of cash, that type of money, it comes with rules. Yeah. Right? People need their fucking money back. Nobody's just giving you some bread just to give it to you. Yeah. You know? And there's a period of time. Sometimes an investor that invests says. The earlier stage ones don't have such constraints. But kind of when you're hitting that growth and you're right at the point right before you hit scale, that investor normally wants to see a return on their investment within three to four years. Right? That's just the way that it is. Being that that was the way that we took, the way that we went, and the road that we drove down, like, there really wasn't a choice of if there was going to be a day where we either had. We either had to find another private equity sponsor, you know, who buys a majority stake in the business. Mm-hmm. And or, which is what our current circumstance is, where they buy a majority stake, but they ask you as the founder, you know, you still have to roll because they want to know that you're invested. They don't want you to just take your bread and just bounce. Right? And so, you know, in our scenario, me and Cy had to roll over. Right? And we had to keep pushing it forward. But that's what we want to do because this is not the final home. Right? But the reason why, there's a lot of reasons. You know? I mean, it's important to do this, to create your own wealth. It's important to do this, to find your business a home. You know, some people choose to do it because some people don't choose to do it. Some people are just going to say, I just want to IPO the thing and I want to, you know, continue to run it. And keep putting it on the public markets. Like, there's so many routes and roads that you can take, you know. And it's hard for me to just sum up one reason of why this was the right time. Other than to say that it was just the right time. It was. It happened. So it's right. Yeah. Yeah. And it's almost impossible for it to happen, sister. Like it, and it does not fucking matter. I need you to everybody to understand. It does not matter how good your business is. People told me this shit when we got started and I was like, man, our business is popping. We good. We're not going to have nothing to worry about. That shit is not true. It is almost impossible to do this. So, you know. In what ways? Tell us more. It's just, I mean, it needs to be the right time. It needs to be the right partner. It needs to be the right amount of money, but it's not really all depending on who you are. And in my circumstance, it's not really just about the money, right? It's more about what's going to happen after this thing happens. Because when you work with any partner, you want to make sure that they are right for you. Any investor, you need to make sure. In the beginning, you don't really have that luxury. But when you get to the place where your company has grown and it's scaled and it works and it's profitable and it's moving and grooving and you have a really great business and you have really wonderful customers, like, you can't just put that shit in anybody's hands. Yeah. You know, you don't want to sell your soul in a scenario like that. You need to do that responsibly. And so, you know, and then anything can happen. Anything can fall out of the sky. They may be the perfect partner, the perfect time, the perfect place, the perfect amount of money. And then, boom, something can just happen. And then, because they have to get approval too, right? So there's just so many levels to this thing. Mm-hmm. And you just have to ride the wave. And it's just, it is remarkably hard to do. And then on top of that, G, you have to still be doing your fucking work. Yeah. You still got to do your job, right? So you're running a whole process and you're working at the same time. And there is no way in hell that you can do either of them at 100%. Yeah. But you've got to give this process at least, like. 85%. And I'm just going to speak for myself as a founder. It is never just about the bread for me. I cannot fucking sell my soul. My grandmother gifted this business. Like, there is something beautiful about what we do. Yeah. And that can't just go to anybody. That can't just partner with anybody, you know? How did you manage that? I mean, like, what were the things that you did to stay grounded, to stay in your body, come to your house? Honestly, sister, like, there was so much time that I wasn't grounded. And so much time that I wasn't in my body. And there was moments of me being grounded and in my body. But I'm going to tell you the honest truth. Most of the time, I was living in my gut. My gut has been working so hard for me that I had to put all my energy there. Like, in your intuition? Yes. In my intuition. In my gut. In my sacrum. In my root chakra. Like, I needed to, you know, like, I needed to feel that it was right. Mm-hmm. It wasn't just a. It wasn't just math. It wasn't just data. It wasn't just, like, you know, it wasn't just mechanics of a fucking deal. It wasn't just about how much money is it going to be. It just, there's, we serve humans in such an intimate way. And the work that we do is so important to this planet. It just couldn't be taken lightly. Mm-hmm. Mm-hmm. So a lot of my stuff, which is very esoteric and the shit that nobody can see and touch and feel, I was living in that place. And so, you know, I wasn't always grounded and centered and balanced and shit. Like, you know, there was times that I was. I mean, you were here the whole time, so you were able to witness it with me. But you do have, like, you do have certain things you do. Like, you have. Yeah. Things you stick to. And I want to know, like, what are those things? How do you, what are your tricks and your tools for your. Yeah. overall wellness? Eating well is extremely important. Drinking water. Moving, which, you know, throughout the process, there was a lot of moments where I was kind of sedentary because I was just focused, you know? Yeah. And so now I'm, like, getting that together. Yeah. Like, moving at least every day, doing something. You know, I work with energy healers. I work with, you know, a really amazing intuitive, you know, prior to the process beginning, I went and did a mushroom journey with a shaman who's, shout out to Kirstie, who's fucking incredible. In Mexico, right? In Mexico, yeah. It was one of the most craziest, terrifying things that I ever did, but I'm glad that I did it when I did it because it got me ready, you know? Why? What, how? How did it get you ready? Like, looking back now. I think it just freed me up from some things. You know, it freed me up from some things, and it allowed me to tap into the energy that is me, that has nothing to do with this body, that has nothing to do with this planet, that has everything to do with wherever the place is that my spirit comes from, you know? Mm-hmm. And it just freed me up. It helped me to face some of the things that have been holding me back. It helped me to scream and let go of a lot of things. It just helped me to, like, get some of the film off and some of the gook and the trauma and the stuff that, like, lives in my traps, and I needed to yell and scream and, you know, I needed to meet some of my past lives. I needed to understand, you know, about how. And what I do. Like, from that journey, I learned that I've always been destined to do what I do with Honeypot, right? I've always been destined. Part of the name, why my name is B, right? Why my saint is Oshun. Why, like, there's so many levels to it, you know? And so it just freed me up, you know? And then I have really great friends and family, you know? I've got Sai, who holds me down. I've got my mom. I've got my brother, Skip. I've got you. I've got, you know, and I. Part of what I did is I just kept it real tight, you know? And I just, you know, sometimes it was just fucking sitting down and watching TV. You know? Like, honestly. You know? Like, I remember being. Staying at your house for, like, a week, and I don't even, like. I barely saw you, because I was just in the barn, chilling by myself. Like, I just. You know? I just. I needed that. There was just. There's a lot of ways that. That I've. That I've tried to go into myself whilst also doing my work and traveling and being on the road and working with my team. Yeah, you really have. You know? It's been. Yeah. You're always on the road. You're, like, the hardest working woman, you know? With. That's why I was, like. I was so excited for you to go through this process, but I thought, my God, like, how is she gonna do it? And how do you, like. Something that I'm really trying to work on this year is how to get control of my nervous system, which I think is just fucked up from a lot of stuff. You know? Whether it's being in the public eye all these years, or childhood stuff, or. Like, I'm caught in a sort of fight-or-flight all the time, and so I'm just trying to ask people, like, who live these hard-charging lives, and I think all. You know, many CEOs that I talk to have the same. Yeah. Nervous system issue. Do you feel like you have that, and how do you get control of it? I absolutely feel like I have that. Well, first off, the answer is I don't know how to get control of it. That's just the bold-faced fucking answer. I have no idea. And I think part of it is. I think part of it is really taking a rest when you need to rest. Yeah. I think also maybe. Making sure what I've been doing, which is something that I learned from you, is making sure that I have resources around me. You know, just as simple as having somebody make some food for you, or making sure that somebody can, like, clean your house. I'm not saying that these things aren't luxuries, but I think that when you live the lifestyle that we do, you have to take off the things that you can, even if it. Even if it means that you have to be on a serious budget to do so. I'm not saying that these things aren't luxuries, but I think that when you live the lifestyle that we do, you have to take off the things that you can, even if it means that somebody can, even if it means that somebody can't. Like there is no way for me to do everything that I need to do in a day. And there's nothing wrong with asking for help. There isn't. And another part of the answer is recognizing when you're not okay or when you're sad or when you're tired or, you know, and we get in these loops of like somebody ask how you're doing and you're like, I'm fine. I'm good. You know, and the thing that's been happening with me lately is like, you know, because just some things have happened during the last couple of weeks. And even in the moment where things are absolutely incredibly amazing and there's this whole celebratory thing that's happening, there's still some other things that happen that made me upset and made me feel a way. And then I felt bad that I felt upset in this time. And I felt bad that I felt upset in this time where I should be extremely grateful. So also like being in a place to be like, no, all of that shit can happen at the same time. You can be grateful and you can feel upset and you can be sad and you can know not what and you cannot know what you need to do and, and, and, and, you know, and I think giving yourself grace is a part of it, too, because a lot of the things that wreck our nervous system is the way that our fucking mind thinks and the way that we think. And we go back and we're not present and it's not always just a physical thing. Ulcerative colitis and Crohn's disease symptoms don't pause for the moments that matter. 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If you're experiencing similar symptoms, talk to a health care professional. Visit mddallies.com to watch my story. Paid partnership with Johnson & Johnson. Brian Dawkins is not prescribed Capylita Lumateperone. This little item of mine In the dark found a hopeful sign I needed more from my antidepressant, so my doctor added Capylita Lumateperone. Proven to provide greater relief from depression symptoms than an antidepressant alone. Building on my progress without starting over. Capylita is for adults with major depressive disorder when used with an antidepressant and is available by prescription only. Individual results may vary. In clinical trials, weight gain was not common. Elderly dementia patients have increased risk of death or stroke. Capylita is not approved for dementia-related psychosis. Call your doctor about new or sudden mood changes, behaviors, or suicidal thoughts. Antidepressants may increase these risks. Report fever, confusion, stiff muscles, which may be life-threatening, or uncontrolled muscle movements, which may be permanent. High cholesterol and weight gain may occur, as can high blood sugar, which may be fatal. Monitoring is recommended. Common side effects are sleepiness, dizziness, nausea, dry mouth, feeling tired, and diarrhea. These aren't all the side effects. Ask your doctor about Capylita. Learn more at capylita.com or call 888-252-4824. What would you say as someone who is suffering from dementia? What is your specific superpower? How do you CEO? Because everybody does it differently. One of my superpowers is I really trust my team. How do you hire the right team? Spend a lot of time, work with really great headhunters and recruiters and things like that. And also. Having a team that's really good that can recommend people that they know, right? I think that that's a really big part of it, too. You know, I'm a person. I just believe that I am always going to bring people to me that mean me good, that want the best for me, that think abundantly. You know, for me, you know, it's really important to fail fast. Like, and to understand it has to be. Like, to work at Honeypot, it's not just about you being able to do the job, right? It really needs to be a culture fit. It needs to work. You need to be entrepreneurial and entrepreneurial. You know, you have to understand that sometimes you might do two or three things. Sometimes it's going to be busy as shit. And other times you're going to be able to, like, take your vacation and be fine. You know, but, like, having people who actually treat this like it's theirs is important. Yeah, yes. Which is why we've been very conscientious about making sure that everybody has equity or some sort of a phantom equity or something like that. So that when we do have big wins, we can share in those things together because it takes all of us to do this. It's not, you know, it's not just a me thing and a Cy thing and a Kelly thing and an Allie thing. Like, it's a us thing. And, you know, and so I'm. I'm very, very, very, like, pro team. I CEO from a place of trust because I have to. But what do you. But what's your special sauce after? I have a really good intuition. I think that my. I think I'm very connected to the humans that we serve. I think that I am very connected to my team. I think that I'm very connected to these products. I really work hard to have really great relationships, right? So it's just important to me, you know, to be able to talk to people as people. I think that I treat people like human beings. I want to treat everybody that way because I want to be treated that way, you know? And I think that I'm a giver. I'm very generous. And I think that when you can do that from a place of positivity and abundance, also from. A place of, like. I'm not in a place where I'm just giving just to give, right? Like, obviously, you have to be doing your job. You have to be showing up. You got to give this a thousand percent, right? But I just believe in. I just believe in people. And I believe in humanity. And I, you know, and I think that I've been burned a lot. But you do stay optimistic, you know? You always. It's funny, like, even when you go up and down, or if you're hurt or bruised about something, or it's like you always return to this place of wholeness and optimism. Yeah, I want to. Because I really want to. It's really a gift that you're able to do that. Thank you. What are you looking forward to for 2024? It's only the middle of January. That we have the rest of the year. What are you manifesting? What do you want to do? I am manifesting. The things that I want are so simple. I want to work out every single day. I want to eat so beautifully. I want to have a baby. I want. She's like, I want a baby, too. She just silently did that. I want to connect to my body. I want to connect to my nervous system. I want to feel it, you know? Because I feel like I kind of had to be on my masculine shit this past year, right? You're in change. I want to get into my body. I want to get out of my head and into my body. And I want to feel it, you know? And honestly, I want to get back to work, man. I just want to do my job. Like, I love this shit, you know? And I want to continue to develop with my team and make really beautiful, efficacious products. And I just want, you know, the travel. And I want to see my friends more, you know? Like, I actually just want simplicity this year. I just want to fucking chill, you know? Bring me with you, will you, please? Yes. So circling back to what we started on, with bacterial vaginosis. You know that book, of course, The Body Keeps the Score? Keeps the Score, yeah. So that book theorizes that when our body is expressing a symptom, it's a sign of something else, unresolved. Yeah. So if you go back to being in your 20s when you were dealing with that, like, what was your vagina trying to tell you? I think it was just, you know, it was trying to tell me to sync up, you know? I think it was trying to tell me to sync up. because the years prior to that I wasn't synced up I was on some why I was wild I was living my life you know I was partying Monday through Friday I rested a couple days on the weekend I was I was I had just moved to Atlanta a few years before and I was like living the Atlanta lifestyle and it was fun I'm not gonna say that it wasn't but I wasn't connected to me I wasn't I wasn't connected to me and I also definitely wasn't connecting to my ancestors and I I cannot live a life that is not connected and synced up to them you know that's super interesting yeah and so and I think too it was preparing me for my work if my honeypot if my vagina my honeypot didn't do that we wouldn't even be having this conversation I wouldn't have even met you you know what I'm saying and so and so all things in order you know my my my my vagina having bacterial vaginosis reoccurring created an empire and that is some really dope shit so I think that it was a lot of things you know I think I think that it was a lot of things and I just think that that it was my time it was it was the sacrifice that I had to make in order to get to this moment you know gosh isn't that amazing and what if we could look at our hardest things that we have to face and be able to connect to the outcome all the time right like thank god for this really uncomfortable difficult painful thing because it's gonna leave me here here yeah it's crazy it's crazy I'm so happy for you there aren't a lot of women founders who have been able to do what you've done with this company thank you and it's so deeply inspiring and I'm so excited to see what you're going to do with it next you know thank you me too I'm excited we got some cool stuff coming we launched body this year I know I use it which is so dope I know you do yeah I love your products I think they're the best and it's not it's not because I love you it's because they're amazing products and and I love that you've brought wellness and connection and a shame-free path to a whole demographic of women yeah thank you thank you I'm grateful thanks for listening to my conversation with Beatrice Dixon you can learn more about her amazing brand at the honeypot.co thanks for tuning in this has been a presentation of cadence 13 studios I hope you'll listen follow rate and review all of our episodes which are available for free on apple podcasts spotify odyssey or wherever you get your podcasts the goop holiday gift guides are our calling card we scour the earth for the best options in every category to make it easy for you to find the right gift guide for everyone on your list think beautiful jewelry thoughtful wellness tools smart kitchenware clean beauty and more unexpected finds whether you're looking for a little luxury or a big splurge you'll find something that feels personal in our curation explore the gift guide at goop.com and as our gift to you take 15 off your first purchase with code pod gift exclusion supply

Podcast Summary

Key Points:

  1. Beatrice Dixon founded The Honeypot after experiencing bacterial vaginosis and receiving a grandmother’s guidance on a natural remedy that resolved her symptoms.
  2. She validated the product through personal trials and grassroots marketing at events like hair shows and farmers markets, building early trust and sales.
  3. The brand grew from a small, homemade solution into a widely available line sold in major retailers like Target and Walmart.
  4. The company recently secured a major investment from Compass Diversified, marking a pivotal step in scaling while maintaining founder control and values.
  5. Beatrice emphasizes emotional and spiritual grounding through intuitive practices, mindfulness, and team trust, especially during high-pressure business transitions.
  6. The story highlights how shame around women’s health is widespread and how The Honeypot helps women reclaim body autonomy and self-worth.
  7. Beatrice maintains a deep connection to her roots and ancestral wisdom, viewing health challenges as signs of alignment with personal and spiritual purpose.
  8. Her journey underscores the importance of intentionality, authenticity, and self-care in building a successful, values-driven business.

Summary:

Beatrice Dixon shares the origin story of The Honeypot, a feminine care brand born from her personal struggle with bacterial vaginosis and a healing recipe passed down by her grandmother. After testing the remedy and gaining trust through grassroots marketing at events like hair shows and farmers markets, she scaled the brand with minimal resources, eventually securing distribution in major retailers. The company’s success is rooted in authenticity, community, and a mission to eliminate shame around women’s health.

A recent investment from Compass Diversified marks a major milestone, but Beatrice emphasizes that the decision wasn’t just financial—it was about aligning with a vision of integrity, sustainability, and emotional well-being. Throughout the journey, she prioritizes self-care, spiritual connection, and mental resilience, using practices like intuitive journeys, movement, and deep team trust to stay grounded. Her story serves as an empowering blueprint for women founders: that even the most intimate challenges can lead to profound, scalable impact when rooted in empathy, authenticity, and personal truth.

The episode also highlights broader themes of body autonomy, mental wellness, and the importance of community in healing and innovation.

FAQs

Beatrice Dixon was inspired by her grandmother, who gave her a list of ingredients that cured her bacterial vaginosis. This experience led her to create a feminine care product that addresses common vaginal health issues in a shame-free way.

She personally tested the formula on herself and then shared it with women she worked with at Whole Foods. She collected feedback on effectiveness and comfort, which helped her refine the product before wider distribution.

Beatrice and her team used direct outreach at farmer’s markets, hair shows, and independent stores, offering free samples and asking for honest feedback. This helped build trust and word-of-mouth momentum with the target audience.

She chose the investment because it aligned with her values of stewardship and sustainability. She wanted to ensure the business would grow responsibly, maintain its mission, and serve women without compromising its integrity.

The brand emphasizes that vaginal health issues are common and normal, not shameful. It promotes body awareness, education, and self-care, helping women feel empowered to seek solutions without guilt or shame.

She prioritizes movement, hydration, meditation, and spending time alone to connect with her intuition. She also practices mindfulness, seeks spiritual guidance, and relies on her support system to stay balanced.

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