164. BBD Case Study - She Started Working Less and Making 50% More — And the Shift Didn't Come From Where She Expected

Business felt harder than it needed to feel. I was just stretched too thin, really kind of burning out. Everything felt so split. When you're inside of your business, you become so blind to the things that are completely visible to you. And of course, that's where I was. And then 2025 happened and you have no idea what's around the corner. - I'm thrilled to have my dear friend, Nicole Jardim, on the podcast today. She has an absolutely beautiful story, a before and after, but also a long-term story. She and I have known each other for over a decade since we were baby entrepreneurs online in New York City in our 20s. And she has built an empire, an absolutely incredible company changing women's lives called Fix Your Period. She's also the author of the book by the same title. And through her own trials, intribulations with her own cycle, she has helped tens of thousands, probably hundreds of thousands of women unlock the power of healing for their own cycle. And we talk about that today, but we also talk about a breakthrough moment where she realized how she could reduce the amount she was working significantly while increasing her revenue by 50%. And in many ways, this insight was staring her in the face, but none of us can read the label from inside the bottle, which is why I'm sharing her story with you. We all need mentorship, we all need mirroring, we all need help looking under the hood to see what are we wasting our time on? What are we pouring ourselves into that is not giving us the return that it should be? And how can we make our businesses more efficient, more effective, more elegant, more profitable? So today you're going to hear my friend Nicole Jardim's story and how business by design helped her to work less and make more. Enjoy. Welcome to plenty, a weekly recalibration of power, money, and safety for high capacity humans. On Kate Northrup, bestselling author and creator of "Relaxed Money" and this is where neuroscience meets ancient wisdom, meets real wealth strategy. This is the sacred conversation at the intersection of money, the body, and the life you're truly here to live. If you're ready to reimagine what's possible for yourself and for the world, you're in the right place. Let's go. Hi, Nicole. Hi, Kate. How are you? Good. I'm great. Thank you so much for having me. Thank you for being here when I was thinking about who in our community had a great success story with BBD. I immediately thought about that moment at our BBD Mastermind with you and your revenue stream. So we're going to get to that. It was such a great breakthrough moment. It was just like, I love moments like that. Because business breakthroughs is what James specializes in. And I want to back up to talk about, you know, you've been in business a long time. You and I have known each other a very long time. When did you start your business? It was like 2010. Had you gone through IIN? I did. You did. I did. I'd done the 2009 2010 program basically. Yeah. Okay. Great. And so you're out there, you're a health coach. Did you start right away helping women with their periods? Was that your new try to way? No, I didn't. Girl, I was like, oh, I'm going to do a rakey. And I'm going to be this and do all kinds of things. You taught us, right? You got to. You're obviously you do. You got to go through so much to get to where you're going. It's hilarious and it's so cringy when you look back. Oh, man. Part of the deal, like you just don't, I remember those days, like in the, you know, all of us out there in like 2010, 2011, 2012. It was like you would meet people and it was like, you know, I do 35 different bajillion things with a side of blogging and like whatever. I just, we were out there. It was great. Oh, it was a way to wonder that like where you start does not need to be the end goal goal. And you don't, you won't know where you're going. And I think a lot of people make a huge mistake, which is they do not start because they don't know ultimately what will be there forever niche or what will be there forever thing. And it's like none of us know that. I mean, I feel like we're always evolving and becoming. And if you don't start, you're only delaying the inevitable, which is like you cannot figure this stuff out while standing still. So what happened for you to create your specialty? Well, I think we have to go back many decades, unfortunately, but that was really what started all of this. The impetus for me was my own period problems. I really struggled as a teenager. I had horrifically heavy and painful periods that completely hijacked my life on a monthly basis. And my mom was like, well, I had really bad periods too. So I don't know what to do with you. And so I just kind of lived with it because that was really the only option that was presented to me until I went to the gynecologist at like 18 or 19 and she said to me, oh, well, I can just put you on the pill. And it was very casual and I was very excited about it because obviously everyone else was on the pill. And I just thought, well, this is really cool. I get to be part of this group now of girls who are on the pill and they seem like they're living their best lives. So that's what happened. And then I, of course, became the poster child for a pill related side effects. And I thought at one point, maybe the heavy and painful periods were actually better than just dealing with what I was dealing with. It ranged from hair loss to malasma all over my face to horrible digestive issues, chronic yeast infections, urinary tract infections, the works. And it was, I lived with this for like five years. And I saw every doctor I could think of, no one really had a solution, no one suggested I come off the pill. That was never even brought up. And I finally ended up in the ER because I had an allergic reaction to a UTI medication. And so that was really the catalyst for all of this. And so I saw a friend's acupuncturist and she was the one who put me on, or he was the one who put me on this path. And I never looked back. It was just absolutely life changing. It changed the trajectory of where my whole life went. And I came to this work obviously through IIN, like we just mentioned. And like I said, I was doing yoga, I was doing rakey, I was like, I'm a young women's health coach, I think. I don't know. I just didn't know what I was doing. But I, but so it was like 2011, 2012. Came up with a name fixed your period. Nisha Moodley was my business coach at the time. She came up with a name. And we were, she was really big into Google Analytics, which I thought was the coolest thing ever because that was all so new. And she was like, there isn't even a search term for fixed your period. There was like nothing online. It was insane. And I thought, well, this is perfect. Because this is exactly how I feel. Women don't really get hormones, right? But they get period problems. Like they understand what they're dealing with. And so that was really the beginning of all of this and, and you know, the rest of history. That's amazing. She's just very funny because I remember a very specific conversation I was having with Nisha about all the ridiculous, but very like piffy URLs that she had purchased over the years. That's amazing. She's a really good at naming things. And some of them are, we're so good, but I won't repeat what they were here because I'm really inappropriate. But fixed your period is genius. Okay. So it's stuck. That's the name of your book. And a year ago, ish, let's say, you heard about James Wedmore's business by design program. Did you go through his free training or did you just hear about the program? No, I went through his free training. Did the whole thing, I did the whole thing. You did the whole thing? Okay. So I'm so curious to tell me because we were actually just doing our relaxed money launch debrief and there's different types of buyers for everything. And this is important for all of us to know. There's a certain type of buyer who's going to like consume all the free content and go through the private podcast and take the workshop and do the homework and download the workbook and like, right, there's that type of buyer. And then every year we have, we have, you know, it's very much a bell curve. Like there's a certain segment that does literally everything and they go hog on all our stuff and do a full binge for like a month. And then we have about the same percentage of people on that other side of like the standard deviation or whatever, who consume zero of the free launch workshop training and join the program. And I'm just fascinated by human behavior. So you are closer to the one who did the full workshop and received a lot of benefit from it. Yeah. Absolutely. Okay. Tell me if you remember, I know it was a year ago now, but if you remember what had you, you're, you're an incredibly well established entrepreneur. or you have a published book you're like quite well known if you can be very successful. I don't know. of the size of your business, but regardless, like, you're established. What had you know that this was going to be useful for you at your level? It's so, I love this question so much because honestly, doing another business training program didn't, was not on my radar, but then you mentioned it and then I started digging in. But I, I guess the assumption is, is kind of like what you just said, right? Is that when you get to a certain level, you kind of think, oh, you've seen it all, I don't necessarily need another business program. You know, we tell ourselves all kinds of things. And as you mentioned, too, a bit in business for so long, I've invested heavily in education over the years. And I think there was a point I came to where I was like, okay, I'm done. That's it. No more business programs. And I think a lot of entrepreneurs can really relate to that. And at some point, you realize like, you don't need another course. You really just need to implement all that you've learned over the years, right? It's self-help, not shelf-help. And so you kind of just have to really do that. And so I stepped away from that world and then last year happened. And I think that, you know, the last, what, five, six years since the pandemic, I felt like the online business landscape had changed dramatically. And I felt like all the rules actually went out the window and I was having these conversations with other other practitioners who have online businesses, who have also been in business for a long time. And they were all kind of saying the same things too, right? The consumer behaviors, it really changed. The technology was like, whoa, everything is really different now. And I really realized then that I had not immersed myself for quite some time. And I used to follow James when he was teaching about YouTube strategies like way back in the day. And I also knew him from our New York world. I mean, we were all, right? Entrepreneurs in New York back in those days. It was so fun. The Wild Wild West. And I obviously admired your work for years and I've been following your work and I had also been at your relaxed money live in February of last year. So I was, I was very in it. And I think one of the things that stood out to me, you know, for you, particularly in your work was that, you know, what you'd built, how you seem to operate your business feels so intentional and simple and sustainable. And I was struggling with a lot of that. And I know there's a lot happening behind the scenes in your business when the outside, there is this level of ease that I find very inspiring. And, you know, I just, I didn't want, I felt like I didn't need just like some marketing tactics. Like I really needed something more. I wanted better systems and more simplicity. I really was hoping for a more streamlined approach to business. And I really also, and this is obviously the seed that was planted from relaxed money too, is like, I really want to understand how to grow without simply working harder. And I know that that's one of James's big tenants as well too of business. And that was obviously part of the reason I had actually joined relaxed money, the program a few months before BBD opened up for enrollment. So I felt like they went really perfectly together. So I don't know, maybe you guys should do a bundle offer. We probably should. It is actually remarkable to me though, the number of people who join relaxed money and then who decide, you know what, BBD is the perfect thing to go with it. And you said something just now that I want to highlight, which is you said, at some point, it's not about like just getting some more marketing tactics. It's not actually even about like getting more education though there's always something new. And one of the things I love about James is that he is, because he runs a mastermind of like 47 plus figure entrepreneurs, digital entrepreneurs. He's very much swimming in the soup of like what's working now. However, what makes BBD different is that it's not a course. It is a manual of processes to actually use and install in your business, which is very different from like, I'm going to now have access to these 20 videos that I'm never going to watch. I've learned all this stuff. It's actually a step by step processes to get results in a variety of different scenarios that you would need in an online business. So we're going to come and they really quickly speak to that because that was what completely blew me away. I was just like, wait a second. This thing is more comprehensive than anything I'd think I'd ever seen before. And there was more strategy for every aspect of online business than I think I could ever have thought of. It was kind of like someone had just thought of every component of building and scaling an online business. And that was one of the biggest reasons for joining. Yeah. And it's not a soup to it's not like the intention of it is not, okay, you're going to log in and then you're going to go through everything. It's like the, you know, it's like the world book in psyched lapidia used to be in my childhood, like on our bookshelf. I wasn't, you weren't, you don't read the encyclopedia like you read a novel, right? You go to the book, you need, at the time you need it for that particular information, which is how BBD works as well. You go in for the process you need for that particular situation. So I want to talk about what, if any, well, I'm sure there were some, what process is, did you gravitate towards to implement in your business at the beginning? Oh, girl, I have a story for you. Oh, yeah. Okay. So the first thing was that, you know, I took this one concept and it was actually how both of you did your launches. I was really, really impressed by that. I really wanted to change things like that. So that, I think, really stood out for me. It was, you know, just the way you guys approach your launches. And so for my launch strategy for my Women's Hormone Health certification program has been pretty straightforward. It really, it really needed some help. You know, I'd host like one webinar, maybe two, but mostly that was just a walkthrough of the program and what their experience would be like. You know, I may teach a little bit on a topic related to the program, answer questions, invite people to enroll. I did consultations because this was more of a smaller scale program, more high touch. And I'd say, you know, it worked for the most part. But after seeing his launch experience and then joining BBD and then going through that content, I just love the idea of creating an immersive experience like an event rather than just, you know, hosting a boring ass webinar. And so that was something that more boring ass webinars. And so when it came time to launch the certification program, I was like, okay, we're experimenting. And my team was like, oh, God, Nicole, okay, or this is a lot. We're going to do five events in one week. Okay. So we did that. So we, you know, we hosted the program tour. So people could see exactly what they were learning. And I really amped that up to. And then we hosted teaching sessions on topics that were obviously relevant to the prospective students. And then on top of that, we created alumni panels. Like I loved that about what he was teaching. And so they were all based around specific questions that we get over and over and over and over again from students. So graduates who had no prior training, for instance, like that was a big one that was coming up, international graduates. Like how do you build careers like this in different countries? So that was another huge one. And then graduates with specialties, you know, infertility or a paramedic pause or whatever, how did they bring that education into their work or specialize in that after they graduated from this program. And then there was like a success panel as well. So prospective students could just hear directly all of the amazing things their graduates were up to. And I felt like what happened was really fascinating. The entire launch felt way more engaging. It felt, you know, just really valuable. And it felt like this was how I wanted people to experience the program. And so I, not only that, right, the students had, or potential students had so many more opportunities to engage with us and interact with us. And to, I think envision themselves inside of this certification and just see the type of women who were in the community. And so I think that that alone that that became so visible right away. And it was obviously so much more than what a single webinar could accomplish. And then so much. Yeah. And so we had increased our intuition by $1,000 for this program. And we also had, we have a self-study version of this program. And we've only ever really launched it as a downsell from the live program. But last year, yeah, the year before, sorry, 2024, we decided we were going to make it more available and then sort of make it a little less available in the lead up to the live program because that was our big, our bread and butter. So anyways. Now we've increased the tuition by $1,000. We've had the self-study program running throughout the year. We're like, oh god, have we totally cannibalized this? We have no idea what's going to happen. And now we are doing this huge launch and investing a lot of time and effort, right? Because we wanted to pay our students to come and speak because they were going to put a lot of time and effort into it. So I put a lot of money and time and effort. And we ended up enrolling, actually, eight more students than previous year. And this isn't like huge numbers, but this is a smaller program because it's so high. And it's a high ticket program as well. It's very also high touch. So eight makes a huge difference. It totally does. I know. Yeah, because it's a nearly $7,000 program. Yeah. So, yeah. So it was that and then and we had that. And so it was really measurable for us and we felt like it was really huge validation. And then we also had all the income from the self-study program. that had been launching or that had been running the whole year in addition to us then doing a downsell on that as well too. Oh. Where a lot more people enrolled in the self-study than ever before, because they had just experienced so much with us in that live week. So I felt like that was one of the-- Cool. The biggest things that happened, yeah. Amazing. And yeah, I love this so much that you had had that self-study running. And it did not in fact cannibalize your live cohort, because they think a lot of people have that fear that if they have a self-study for a lower price that people won't do the live, but you-- that is incorrect. And you end up making it up with both ends. Now, there was this moment-- so you have a few different offers. And there was this moment at our-- one of the bonuses that we do for those who enroll in BBD and we're going to be doing it again this year, is a mastermind where we can be together in person. And it always is like, oh my god, I'm going to get on an airplane. I'm going to-- you know, it's a lot, right? But when we get in the room together, we do accelerate our results. And I watched you have this incredible breakthrough around your time, your energy, and your revenue. Do you mind telling the story of what happened? And then I want to know the follow-up, because it's been like eight months since then. I want to know what's going on. Oh, girl. You get ready. It's-- It's kind of crazy. So, yeah, this was so impactful. And it was so great because you created a wonderful container. It was a small room, right? I think it was what, like, 40 or 50 of us? Yeah, he was about 50 people. 50 of us? Yeah, right. And so-- It was a small room. The room was too small. It's true. It's true. It was a little small. I did. I did. So I guess that's a good problem to have. Nice problem to have, for sure. But yeah, but it was also-- it felt really intimate in comparison to that larger event, because James has, like, 1,000 people. And this year, there's not the larger event. And so we're doing-- We're it? That's it. Well, girl, that's plenty. Oh, you get intimate. Yes, right? Well, I'll take intimate. I think it's great. You know, what is crazy about that is I was in Miami for a family event. And that day, it was my mom's birthday, actually. And I was like, guys, I have to go because I'm going to this event. And I just really need to be there. So I get on this flight really early for Miami. I got on the Uber. I've already missed some of the events. So I'm already freaking out. And I'm like, I just got to get there. I got to get there for the part where James is coaching and all the things. But I was determined. And so I am the type of person who does not raise my hand at these events ever. And I'm like, I'm just going to sit in the back, take some notes. Watch everybody else get coached. And then, of course, I'm sitting in the front row, thanks to Jen and Sarah. And James called me when I raised my hand. And I explained the situation that I was having. And I think one of the biggest reasons for joining BBD and also for joining your program, too, was that everything felt so split. I was just stretched to thin, really kind of burning out. And so I was explaining to him that I had these essentially built two businesses, the consumer facing brand, the fixed year period, like we talked about, and then the Institute for Mensural Health, where I trained practitioners. And I was feeling very torn, because feeling very responsible for both of them. But I was spending this enormous amount of time and energy and effort on growing the consumer side of the business. And then at the same time, the practitioner side is generating the overwhelming majority of our revenue. And somehow, I'm just not giving that side of the business the same level of focus at all. So we're nurturing this consumer audience so well, practitioner side, we're doing a lot of ads. And we're increasing our ad spend, but there wasn't the same level of relationship building that was happening. So of course, James, the way he does, starts asking questions and he's asking about revenue and where the business is growing and what the revenue is from one side versus the other. And he's asking, where my time is going. And I'm thinking, OK, I see where he's going with this. And then we walk through the numbers. And then obviously, it became really obvious, right? When you're inside of your business, I think every single day, I know you know this. I think every entrepreneur does. You become so blind to the things that are completely visible to you. And so I just sort of spent too many years immersed in the whole complexity of all of this and just feeling like, I don't know what to do. And so what he reflected back to me was obviously, my attention was way too divided. And I was pouring all this effort into the area of the business that wasn't producing results proportional to the energy that I was investing at all. And then obviously the business that was thriving or the piece of it that was driving really needed more focus. And so he was like, Nicole, you know what you need to do. And his opinion really was, I needed to majorly scale down the consumer side and put a lot more focus on the practitioner side. Because he drew the dot, he just asked you like, how much of your, what percentage of your time are you spending on the consumer side? And you were like 80% and then 20% ish give or take on the certification. And he was like, and how much of your revenue percentage wise is coming from the certification versus the consumer. And it was the exact opposite. So you're spending 80% of your time to make 20% of your income. You were spending 20% of your time to make 80% of your income. And he was just like, please look at this diagram. I know. I still have it. I saw you. I almost brought it for the call. I was like, oh, I'm going to hold this thing off for Kate. I know. Right. It's so cute. And well, it was, it was a little bit to memento because I never ever put my hand up. So it was really one of those moments. But I remember feeling simultaneously equal parts of relief that he said this to me and resistance. Because, right, because a fixed period, it's not just like a revenue stream. It's the everything. It's the mission. Identity for my whole decade. It's my childhood period trauma all wrapped up into this brand and this mission. And so that's why it just didn't feel so simple. And I just didn't know what to do. I just couldn't look at the spreadsheet and just say, OK, well, let's wind this down. It was definitely panic inducing. And so we had to kind of figure out what to do next. And so should I tell you what we did? I would love to know. Yes. OK, OK, great. I was like, I don't know if she has any other questions for me. I know. Keep going. This is great. Don't go into it. So I just, I felt like what was really helpful is that James just really challenged me to question these assumptions that I had been carrying around for a long time. And I think-- What he specializes in. She's so good at it. Oh my goodness. He's so good. And that led to the solution that I think was better than anything that I had in front of me. So we had-- we had a few things at the time. We had two options. So we had the option to basically scale down fix your period or potentially not sell. Give my everything to this new period app, this AI period app, this developer or this app developer. Come to me. And he'd put together this app based on his girlfriend having period problems. And he'd already partnered with a few other people in this space who didn't have courses. They have books. And he was like, you couldn't give us this information, and you can become a collaborator. And we can give you profit share, whatever, whatever. And I was seriously considering it because I was just so burnt out. And I was listening to what James had said to me. And I was just not entirely sure what to do. The other option was, OK, why don't we just build this thing up and make it into what we really want it to be? Because part of the problem was that it was clunky. It just wasn't working. The system was really not functioning at all in the way we needed it to. And so we had a bit of an issue there. So I had these two options. And none of them felt good. So I thought, OK, we're going to sit on this over the Christmas holiday because this all happened in December. And we're going to come back to it because nothing felt right. And then I think this is sort of where this story becomes a bit magical. Because obviously, as I said, none of those were the answer. And I think, you know, maybe the answer just wasn't even something we could see at the time. So I guess that's why I was like, no, we got to wait and see what happens. And so one of the reasons I really wanted to join BBD was because of the AI education, the bot creation, all of that that was offered inside of the program. And I felt like Hayden and I went through that. And I felt like it really planted a seed for us because that is what led us to completely re-imagine fix your period. And so early in 2025, Hayden starts experimenting with AI a lot more. He starts playing with Claude Cod because that's all brand new. And then suddenly, I felt like the impossible had become possible. So we could rebuild fix your period, which he kind of did in like a day. And we rebuilt it exactly in the way that I had envisioned it for years, like a full assessment. You get personalized recommendations. We have all the protocols that are personalized as well. We have a Nicole AI. We have an entire cycle tracker that is fully integrated into all the information that they input. So it's just an entire experience. And of course, it cost us to build that, to put it out. It's actually launching on Monday. it was a fraction of the cost and the cost. the time as you know, I mean this thing would have cost us hundreds of thousands of dollars. So I had this third option and this is what we've run with and crazy enough. I mean we haven't even launched yet and we've already got random people who found it who are purchasing it in the half store. That's incredible. Yes, I know. So I feel like we finally have this thing that we can run the way we want it to and it allows us to kind of like, it's a little plug-in place so it allows us to let it do its thing without humongous effort, obviously. And then we've been able to put so much more effort into the certification side of things. Wow. Okay. That's so cool. So without really taking a step back and looking at your overall business model, you wouldn't have even had the clarity to know, okay, something's not working here. Like this literally doesn't make sense to spend 20% of my effort making 80% of my money and then 80% of my effort making 20% of my revenue. I think it just doesn't make any sense. And then you had these options, neither of which felt like the move, right? And so you sat with it and then you were able to be in this environment that was already having these conversations. I mean, very much cutting edge, like what is working now with, you know, certainly with AI, but also with the best of our humanity. I mean, one of the things that I know you know is like this online business community is not in any way, shape or form one of those communities that's like fire 90% of your team. Everything can be automated like humans don't matter anymore, right? It's about how can we create more freedom? How can we do the things that make us even more human? How can we create an environment like you have now where at scale, people can benefit from your decades of devotion and decades of wisdom and having served, you know, tens of thousands of women and having the receipts and knowing what works, which is so incredible. By the time this is published, that will be out and available. So what's it called? It's literally the fix your period app. We're really motivated over here. We know it's great because it's consistent and we know where to find you. Okay. So it's the fix your period app. Now, I'm curious. You don't have to give me like full numbers, but I am curious implementing what you have learned from BBD. Can you give me any percentages or you know, you already told us that you had eight more people enroll through changing up your launch model, which is impressive at your price point. Any other things that you might share in terms of like hours worked or where things are now revenue wise percentages wise. Yes. Oh my gosh. So many things. I think the first thing was that we were able to we were able to continue scaling our advertising. And so we've we've increased the self study enrollment significantly over the last, yeah, over the last, yeah, eight months. I mean, since we did the last live program launch, which was in September, October of last year. So that, I mean, we've sold hundreds of those programs. And yeah, I mean, we've had, let's see. Yeah, over like 20, 25 in comparison to 2024, we had a 43% increase in our gross revenue. Yeah, I know. It's been huge. And I think so much of it can be attributed to what I learned in relaxed money. Of course, the way I approach business now, as well as what came out of BBD and and that coaching experience with James, which you know, just magically happened. And so I feel like that was that was huge. And then in addition to that, I know we were talking about this. You know, I think Julian, my business manager and I were chatting maybe a couple of days ago and she was like, since September of last year, we have sold 900 and something thousand dollars worth of programs. And this is just the live group program and the self-study program. So that's, you know, that's not really anything else. And now what we did is because we've managed to free up time in my, my, my spaciousness, because I then hired someone else to a hired sort of like a fractional content marketing or, yeah, a person. What do you call those? Yeah. Yeah. Yeah. Yeah. So she's now overseeing all of that. So I don't have to approve anything because I was in that place of like a proving content and all this other stuff. So she's taken all of that off my plate. So I get to really be focused in the zone of genius area. And so now we're putting together a women's health coaching certification that goes hand in hand with the practitioner training. Right. Because obviously that's what women really want. They're asking us for a lot more of those kinds of coaching skills and, and that, that understanding of how to work with women. So we're launching that in the fall. And then we've been able to scale down the live launch so that it doesn't take as much time and effort on our part because it was really, it would take us a whole summer to prepare for this launch and it was just so intense and hard. So we've, we've changed that while still really delivering a ton of value. And then we're also creating a membership for our graduates as well too. So I'm building out so many other streams of revenue through the practitioner side of the business as well. And yeah, that's great. Yeah. Because it sounds like what's working is bringing them in. And then once they're in the ecosystem, there's a lot of continued ways to support them. Once you've already created that relationship, which is the smartest business model you could possibly have. You know, just because it's expensive to get a customer, but it is really inexpensive to keep them if you're doing good work, which obviously you are. Okay. So if somebody is considering joining BBD and maybe they're, you know, maybe someone's listening who is at your level in which case, I think it's pretty obvious that they should do the program. But what if someone is more of in a beginner place? Just on what you know, what might you say to them if like pretend you were Nicole in 2010 and this had come across your plate, would it have been too high level for you? Or do you think it could have been helpful? Oh my goodness. When I think about Nicole in 2010 and what she would have done with this knowledge, I can't even imagine. I'd taken over the world. It was, I, somebody asked this at the BBD live event actually. And got up and asked, I won't beginner. And she was asking it of the seven figure panel. And I just loved the advice from all of them so, so much because I think like all of, all of the things that you would implement at our stage or at, you know, and that theirs are basically the same because we're just doing it on a bigger level, really. But when I think about just his step-by-step directions, because just so you all know, like these are step-by-step directions that James provides. And it's so, it's not philosophical. It's like a fairy of those dreams. It's like a dream. Yeah. Right. Exactly. You can pass off those instructions to somebody else on your team, to a virtual assistant, to whoever. Yeah. And you can also do it yourself if you're the only person in your business as well. And so that I think is so incredible. And there's literal arrows pointing you at the thing that you do next. It's incredible. And so if I were to have that information, oh my goodness, I feel like I would have been doing tons of webinars and all kinds of launches. I mean, I was like in my early 30s. I had so much more energy back then. So yeah, I feel like it would have absolutely changed how my business grew just from the perspective of having a roadmap and, you know, just having it all laid out. Not to mention the fact that, you know, it's not just launch. It's not just webinars. It's everything. It's how do you get, how do you get new leads? How do you grow your mailing list? I mean, all of the questions that we all had 15, 20 years ago when we started, obviously, are still there. And he's just accounted for all of that. Like I said, in the beginning, he thought of pretty much everything. I love that so much. Amazing. Amazing. Is there anything else that you want to make sure that you share about your experience before we wrap up? I just want to say that when I came to your event last year, February, I, 2024 had been the hardest year. I think I'd had a really long time in terms of business because we had launched the first fixed year period collective and it had just not done well at all. And it was so much about the fact that we had spent two years building it. And as I had mentioned in the beginning, the market change, consumers change, everything felt like it had shifted. And it was almost like it was a thing that wasn't really needed anymore. And we were like, oh no, what are we going to do? And so we busted our asses. And finally, I was like, I'm done. I just want to throw the towel. I'm going to go work at Starbucks and call it a day. So, right? I mean, I know we've all been there. And so maybe not everybody, but I don't. I think most people. Yeah, right. It's like, oh, very stuff. That sounds great. Totally. You should keep it at work. Totally. Right? And then I just don't have to think about this anymore. So yeah, I felt like I was having a mental breakdown. And I remember actually, I had to find a chiropractor in Miami because I had the worst lower back pain. I was carrying so much, so much pressure. It was just so intense. And I went and saw him multiple times actually throughout your events that weekend I was there because I was, I was an excruciating pain. And I knew it was because of what had been going on in the business in 2024. I know how hard it was. And then 2025 happened. And I just want to say to everybody who is watching, you have no idea what's around the corner. And when you open yourself up to these opportunities, which I finally felt like I did for the first time last year, after so many years, it completely changed everything. And so I just I just want to just plant that seed for everybody because it was one of those things that I could easily have just said, "No, no, I think I'll just wait on, you know, relax money and I'll really, I'll just wait on BBD." And then I just went for it with all of it and I could not, but I still cannot believe how much clarity I got and how much renewed motivation and energy I have for my business now. Incredible, Nicole. Thank you so much. And thank you for, you know, you really like were coachable and teachable. And I think one of the things that I see happens is that people who have, who are really seasoned can lose their beginner's mind. And one of the things I really appreciate is that willingness to be like, "Okay, well, what don't I know?" Just because I've been doing this for a long time doesn't mean that I know all the things and things change all the time. We really do need to be adaptable, what worked a decade ago. The principles work, but the application is going to be evolving at all times and that's what's really important about keeping ourselves on the pulse of digital marketing, which, you know, whether, like, no matter what the algorithms are doing, no matter what technology is doing, things will work timelessly, but again, we have to be shifting. And then we change all the time. And so I just, I love this story so much. Thank you for really, like, just taking us on the journey and I appreciate you so much and I'm so happy to have you as a friend. Thank you so much, Kate. I cannot tell you how grateful I am for you and all the work that you do in the world. And I'm assuming if people want to connect with you, they should go to fixyourperiod.com. That's right. Okay, great. Great. Okay, anything. And if you're a practitioner and you want to be working with women around their health, Nicole is the best at helping serving that particular community. Thank you for that. Of course. Well, I know many of your certified practitioners and they really know what they're doing. So thank you, yeah. Love you. Thank you. Thank you. Thank you. There's only one place that I would recommend you go today if you are a course creator and or a coach who wants to grow your online business. And that place is business by design. Business by design is only open for enrollment. One time a year it was created by my friend and mentor James Wedmore who is an eight figure digital program expert digital course creator, digital CEO. And this is the best place to learn the playbooks, the strategies, the process, the processes to win at the online business game. Things are changing fast. But what I love about James is his teachings are rooted in timeless business principles that are not about chasing the algorithm, the next trend or visibility for vanity metrics sake. So you can learn everything about this remarkable treasure trove of the systems and processes you need to scale to seven figures and beyond with your personal brand, your online brand at katnerthrop.com/bbed. Katnerthrop.com/bbed and the link is also in the show notes.