Ask Us ANYTHING! 🛠️ FIX Your Landing Pages in 5 Minutes | Ep. 470

Welcome to do this not that the podcast from markers we share quick tips things you could do right now and then we add a little bit of chaos at the end of every episode we also keep it short like this intro let's check it out we are back for ask us anything from the do this not that podcast all week long we get in questions and if you want to submit a question go to jswettleson.com there's a button that says podcast another one that says ask us anything and we get the wildest questions we get in work questions we get in ridiculous questions we love getting them so please submit them but we're going to tackle one work question and one ridiculous question right now so let's do the work one first we got a question from Gabrielle from Charleston South Carolina you know I've been to Charleston I love Charleston but the I only get so much from Hill there from there I feel like there's like one really good street in Charleston and then there's like a couple of these side streets that are okay and whatever but there's like this one really good street and then I'm like what else do I do around here I don't know so if you're from Charleston tell me I'm wrong maybe I just missed it or something who cares what am I talking about Gabrielle what is your question Jay are abandon rate on our landing page forms is crazy high any tips to improve conversions that are easy to do yet you know this is really a common thing because I don't know why we think that it's okay when someone clicks through on a social media poster ad or a search ad or they click through from an email and they go to an offer page a landing page whatever you want to call it that you know on average 95% of the people don't convert that you're happy if you get 5% of people doing the thing right you send down an email saying hey Registive of this webinar you get take all the clicks and then you get a a thousand clicks and then 95% of them don't convert you like that's not bad that's horrendous or you're selling a pair of socks somebody clicks on the socks and then the 95% don't convert that's horrendous all right these people took that action they were interested in that thing what is it on your landing pages that you are doing or not doing that's actually causing people to not want to actually do the final step in the thing that they just said that they were interested in and there's these little things that are so easy number one this one so wild and no one realizes this so let's say you're sending out an email campaign okay and in that email campaign doesn't matter if you're a business consumer nonprofit marketer doesn't matter in that email campaign you have a hero image let's say it's a picture of me hello it's me waving a big picture of me waving okay when someone clicks on that email and they go to the destination page for maybe it's a webinar for me okay or something like that if you have the same primary image that is in your email or that is on your social post the same primary image if you have it in the social media poster email and then it reappears on that landing page okay believe it or not your conversion rates will go up by over 10% on that landing page and it's in the subconscious we get a little bit more comfortable because we say oh I just saw this picture in the email I was interested in it I clicked through and here's the same picture I'm in the right place just that simple action of having the same primary image whether you're a business or consumer marketer doesn't matter it helps to actually calm people's nerves and it converts really well okay now they're on the page and now you have all these fields the problem is we ask people for a lot of information every additional must fill field required field that you have on your landing page you'll actually lose about 8% of people that might actually submit on that form so you really need to think if everything that you're asking for is actually required because if you don't need to require it then don't require it now in general the number of fields that you have on that form can be a big turn off when someone gets to a page and there's nine 10 fields forget about it it looks like work you know it does you know you don't want to engage with that immediately it's garbage anything more than eight fields I tend to think six fields but the data shows anything more than eight fields you need to go to a multi-step form no step one step two step three and when you go to a multi-step form and you have more than eight fields your conversion rates go up by over 30% then if you don't right so you have to think about is it visually boring when you have all of those fields now the other few things you have to think about is that right near the button right near that submission button okay we're closing the deal you know by the thing subscribe for the thing download the thing register for the thing right near that button you want to do two things number one you want to have some kind of testimonial literally you just need one testimonial for your business doesn't matter what it is right near the button on the left of it or right below it it's going to say the most comfortable socks ever exclamation mark you put it in quotes or this software saved our team 50% in our time whatever you need a closing argument when you have that testimonial right near that submission button it will actually also lift your conversion rates by over 15% because it gets the person that last piece of validation that they need the other things that you always want to have on that destination page are logos whatever cool logos of companies you've worked with companies you partner with put them on that page it makes it look like oh yeah I want to buy it from them I want to work with them look at all these other companies they've interacted with it is a form of social proof by putting these logos on there and people need that last step that last validation piece the last one is awards I don't care if it's an award when you want a bowling trophy when you were nine years old okay it actually doesn't matter what awards your company has won but whatever the award is stick it on that destination page people need to know that you are legit that other people think that you're legit and nobody actually pays attention to what the award is it could be a local award for people with the best toenails it doesn't matter you want it on that page okay and then the final thing is if you have a navigation bar a navigation bar on your landing page that's ridiculous this is table states no landing page can have a navigation bar where it takes you all over the place stop letting people click through elsewhere take your social sharing links off of your landing page are you trying to get people to follow your instagram page your LinkedIn page or do you want them to buy the thing subscribe to the thing download the thing who I get worked up always all right those are kind of like the ways I'd be thinking about improving your landing page let's get into the ridiculous question so we got a question from Logan from Huntsville Alabama now Logan I don't know if you're a man or a woman but Logan I love that name my daughter's name is Logan and I like it because don't he asked but like you there's very few female Logan's that are out there so that's why her name's really cool also Wolverine side note I didn't name my daughter after Wolverine the you know Marvel X-Men hero but Wolverine's real name is Logan who knew me because I'm a loser anyway okay Logan what is your question Jay I would love to know your daily routine oh all right that sounds like a weird question but sure I actually do have an odd routine a little bit because I really um okay so I'll tell you exactly what I do not that you care but I'm an overshare here I go um I try in the morning really to get my day off on the right foot because if not I I spiral and I think all these negative things when I wake up so first off I wake up really early it's really sad I cannot sleep in I want to I can't I sat in the alarm but my alarm never goes off I wake up generally about 5.45 in the morning I know how gross that sounds um I wish I could sleep later I just can't and then I get up and believe it or not I know this is very woo woo do you make it really I don't look at my phone or whatever okay I um I go into my bathroom so I don't wake my wife and I have these headphones in my bathroom and then I do a meditation I do every morning believe it or not I start my day out with a 10-minute meditation I use the Peloton app there's a lot of there's a lot of YouTube meditations whatever and I do these different meditations and I don't look at my phone I just had planned the meditation I tried to just kind of get going this sounds so ridiculous I'm gonna get shredded for this because it's so like really or so whatever woo woo then there's a window uh in my bathroom and I look outside although usually the sun is not up yet but I look outside for like a minute or two try to take that all in probably okay the day's getting going okay then I go ahead and I put on gym clothes and there is a gym about a little about a half a mile from my from where my house is and I walk to the gym I don't like going to the gym I go to the gym okay I do my thing there uh about a half an hour in the gym and the whole walk is about a half an hour total and then I come home and then I head off to work and that is how I start my day because I if I don't start my day like that then what happens is I get out of bed I look at my phone I see all these slacks and emails everybody wants to beat me up all this bad stuff is happening all the stuff's happening around the world and I really get into a negative zone and everything is bad so I I have been very intentional about trying to start my day off um this way it's worked really well for me um and so that's what I do that's my routine and I don't know what did I just talk about I don't know hey listen um I got a book coming out stupider people have done it coming out in April all net proceeds are going to be foundation for cancer research if you want to get the book just go on Amazon or whatever and look for stupider people have done it by me and you can order it and then you're going to help kick cancers but also go to jschwettelston.com I am taking on a handful of new uh consulting clients it's going to be fun we could work together just go there drop me a note on the form that you find there and uh yeah keep it real wait the party is not over go to jschwettelston.com because I want to do stuff with you I want a partner with you when you click on the button partner with Jay you let me know what you got going on work with my agency work with me directly get access to all of my free resources at jschwettelston.com and I got a book coming out this April it's called stupider people have done it and all of the net proceeds are going to the b foundation for cancer research go on amazon by stupider people have done it that way you can help kick cancers but with me and if this podcast wasn't the worst podcast you've ever listened to it might have been leave it review follow show you are awesome go out there and crush it