Phil Converse’s 1964 seminal work on belief systems in mass publics remains a highly cited cornerstone in political science, defining political sophistication as the consistency of policy views tied to abstract ideological principles like liberalism or equality. The study argues that voters lack such coherence, showing weak correlations between their positions on different issues and minimal long-term stability, suggesting they are ideologically underdeveloped. However, this interpretation is challenged on multiple fronts: critics highlight that survey questions often force simplistic, binary responses that fail to capture nuanced or moderate thinking. They argue that the findings reflect methodological limitations rather than a broad truth about voter ignorance, especially since many voters make decisions based on competence, experience, or practical concerns—not ideological labels. Additionally, the paper’s enduring influence has led to overblown claims about voter irrationality, which may harm public trust in democracy. The critique emphasizes that political science should focus less on measuring ideological consistency in individual minds and more on actual electoral outcomes—such as whether competent, moderate candidates are reelected. While the original study was groundbreaking in its systematic data collection and rigorous empirical approach, its framing has been seen as dogmatic and unyielding to new evidence. The broader lesson is that political science must question its assumptions, avoid overinterpretation, and prioritize real-world democratic performance over abstract measures of ideological sophistication.
I'm Will Howe, I'm Anthony Fowler and I'm Viola Judah and this is not another politics podcast.
So maybe it's time to talk a little bit about how voters vote, how they decide whom to support,
whom to oppose. This seems to be a recurring theme in our podcast where we talk about what
voters know about the economy, what the voters know about politicians and their stance on different
policies and how they translate what they know or do not know into whom they are supporting.
How did this all start? How did political science get interested in this question and what
was sort of the big impact to start thinking about these issues? A big place where this all started
was at the University of Michigan in the 1950s, a group of political scientists who did something that
political scientists hadn't done a lot before. They said let's actually go out and collect a lot of
data. Let's run a bunch of surveys instead of just kind of pontificating from our offices about
what we think we're going to actually find out what do people know, what do people think. This was
in some ways this great scientific achievement, let's go to measure things that hadn't been measured
in a really rigorous and systematic way before. And so we've decided, I didn't pick it. I want to say
that I'm not the person who proposed this. I'm convinced that Will picked this just to just to
rile me up. Yes. The thing that we're going to do today, which is different for a normal format,
is we're going to talk about a classic, a truly classic. It's actually a chapter from an edited
volume written in 1964 by Phil Converse. And if I just say Converse 1964, it's a political scientist,
then it's exactly what I'm talking about. It's a chapter that has been extremely influential in
the field of political science. It's shaped the way the generations of scholars have thought about
things. And it has something like 11,000 academic citations, which is a crude way that we measure
the impact of something, which is how many subsequent scholars have actually cited this in some way,
in their own research. So that's going to be our tall task for the day, which is there's going
to be a lot to say about it, but this very hefty influential, classic piece of political science
research. It is hefty. I mean, the chapter runs north, you know, nearly 60 pages long. It covers
all kinds of things ranging from conceptualizations about what political sophistication is to offering
a set of findings about how people are or are not politically sophisticated in terms of their
views about the positions that they hold their ability to reason from first principles. And in the
background of all this, our concerns about democracy, you know, whether or not citizens are up to the
task of keeping a democracy kind of alive and well. I mean, rereading it, you're right, like this
is the first thing that we get assigned and or one of the first things that we get assigned in
American politics seminars in graduate school. And so I hadn't read it in a while, but it is a
tour de force. If it is, you know, I forgot to say what the title is, we should just say title is.
It's not a modest title, right? It's the nature of belief systems in mass publics. So there it is.
I mean, the nature of belief systems, I mean, it's it's it's professors to be a descriptive piece
in which he's simply trying to step forward and to say we're going to take stock of what people know
and how they reason if they reason. And it's about belief systems, the extent to which people's views
are constrained, which for converse is the hallmark of political sophistication by which he means
that your views on one issue are going to be connected to your views on another. And your views
on one issue today are going to be connected on your to your views on that same issue tomorrow.
And that there's this sort of hierarchical dimension, which is that there are these general
abstract principles. It might be notions of equality. It might be notions of liberalism that
inform the particular views that you have on individual policies. And these things hang together.
Like what it means to have your ideological house in order is not that that you just sort of
fire off at the hip or think imaginatively. And yes, I am for a woman's right to choose. And I
also think that corporate tax cuts should be reduced to zero. That he'd say, "Wait,
no, there actually is a kind of connection between those two issues." And that politically
sophisticated person would see those connections and how you come out on one issue would inform
how you come out on another. And you'd be reasonably stable over time in what your views are.
That's what it means to be politically sophisticated. So he's postulating that right out of the
gates. And it might be worth us lingering on that point. I'm really interested to hear what you
guys think about. What do you guys think? Those are the right hallmarks, the right ways of
characterizing political sophistication. You know, this converse piece that we're talking about
was really the forefather of all of the subsequent things we've discussed on our podcasts where
people say, "Oh, look, voters are idiots and therefore democracy is broken." And so just, you know,
at the outset, my inclination is almost. My inclination is a skeptical one at the very outset,
just because it already starts to sound like a pretty elitist argument to say, "Here's my very
narrow definition of what it means to be a reasonable sophisticated voter." Now, it's funny to
think about, you know, who is this ego maniac? Who thinks that he knows what, you know, what
what it means to be politically sophisticated? So there's a little bit of that. Now, I know that
the political science gods are going to smoke me right now because Phil Congress is one of the
giants of the discipline. But already, I feel like before we even get into the evidence, I think,
you know, that's that's my thought reading this piece is like, "Okay, this better be really good."
That's my thought, because. Okay, so I think it really is good. I mean, it may well be a
elitist, and in fact, it decidedly is both in its conceptualization and in the findings he
presents decidedly so. But he has a real argument that we have to grapple with. So, I mean, does
this survey, right, this survey shows that the views that you have on an issue at one period
are loosely correlated with the views you have in another. And, curiously, that if you look over
three periods of time, the views that you have two periods are out are correlated at the same level
as the views you have one period out. Which, again, is if what you think is going on is that there's
a trajectory or that people are learning or really reflecting on policy, that ought not to be the case.
It ought to be those that are most closely proximate that you see higher correlations than when
you go further apart. So that's one piece of evidence. Another piece is that the views that you express
on one policy issue are loosely correlated with the views that you express on other policy issues.
And I think here the argument flowing from his claims about what it means to be
completely sophisticated is that, no, if you take a position on one issue that has implications for
logically, for the position you ought to take on another and that you see those are weekly correlated,
suggest that people aren't thinking things through. And then the third big piece of evidence is that
notions of what it means to be liberal or what it means to be conservative when you engage people,
they have very little to say about it. They don't really know what these things are. They take
just a sliver of it and that those seem to weekly constrain the policy positions that people
actually articulate. Okay, so let's take some of those. Can we take some of those in turn one at
a time? The last one that you mentioned, though, which is I think the first one in the chapter,
which is you ask people in a survey, what do you think of John F. Kennedy or what do you think
of Richard Nick's other, what do you think, what do you think, and then, or what do you think of
their Republican party? And then you see in some qualitative sense, do they seem to be making
reference to an ideological dimension or do they seem to be saying things that are somewhat
idiosyncratic? You know, I like him because he matches my ideology. He's a liberal and I'm a liberal,
then that means you're politically sophisticated. Whereas if you say something like, well, I think he's
I think he's a smart guy and I think I like his proposal on taxes or something that's less ideological
in his mind. And then if you say something like, well, yeah, I think he's going to be good for
small business owners. That's that's not very ideological that then you're kind of doing the
group-based thinking. And then, you know, so I don't know. I mean, it's not it's not clear to me
that sophistication means that you make reference to ideology explicitly when you're talking about
politics. If anything, I would actually think that's a fairly naive person who says, oh, I like this
person because I'm a liberal and I'm told that they're a liberal and therefore I'm supposed to
like them. And I would actually think a much more thoughtful answer is a substantive one which says,
you know, I, you know, I like what they have to say on some of these issues. They seem like a
competent person to say, you know, so it's not obviously just that because you're a sophisticated
reasonable voter, you're going to make reference to some ideological dimension. You're going to be
talking about liberalism, conservatism, socialism, etc. But what he has in mind is not just that you
reference liberal or conservative. It's that liberal and conservative has meaning for you. That
you can articulate, that you can expound upon. It isn't just, well, I'm a liberal and he's a liberal
and so there I go reflexively. It's, I'm a liberal. And as a liberal, I see a more capacious role
for the state in attending to the welfare of average citizens. And then you start saying, oh,
that's somebody who has a kind of a world view that then there's going to be a greater
correspondence in our policy preferences as well. And so that's the stuff of somebody who is
more sophisticated than is somebody who says, I like him because I think that the economy will do
better. That that's, maybe you do, but based on what? And what does that come from? That's just sort of
the sign of somebody who hasn't thought things through. Says converse. Maybe. I mean, that seems
like a, that's to me that seems like a perfect good reason to vote for someone to say, I think the
economy will do better under this particular candidate. That seems like totally reasonable.
Just because someone doesn't use the particular buzzwords that we think they should use doesn't
mean they aren't ideological or they don't have values that they care about, right? Somebody might
say this candidate just seems like an honest person and it seems like they have the right values
and they, they may not even know the term with, with a term liberal or conservative means in this
particular context, but they know that
But I like what that person has to say.
- So I think I disagree with just his definition,
converses definition of political sophistication.
If you ask me am I liberal, am I conservative?
I think I will tell you something,
but it's not because I truly finally understand the world
and can place myself in this ideological line.
And that's why I suddenly realized that, you know,
I should vote one way or another.
It's just I had some set of beliefs.
I instinctively felt that some policies were good for me
or for the world and some policies were bad.
And then once I became more educated and I realized
there is this sort of, you know, line that people tend
to put themselves on and I try to fit myself there.
So this this worldview came later,
but I don't think this worldview made me a better voter.
- You know imagine somebody who watches a political debate
and pays attention to a campaign and reads news articles.
They're they're gonna weigh all these competing considerations
and they're gonna decide which candidate they believe
is better for them.
They might be perfectly well informed.
They might have lots of well thought out views
on lots of different issues and they might have no idea
what it means to say that you're a liberal versus conservative
versus libertarian versus something else.
And yet they still have decided that on net
they prefer this candidate over another one.
To say that that person is unsophisticated
or non-ideological strikes me as not even unfair to that person.
And when in fact, I mean, most of us,
it would be ridiculous to say, I mean, none of us make a
devoting decision by saying, okay,
I know that my ideology score is a negative 0.7
and I know that Elizabeth Warren is negative 1.2
and nobody does that.
Of course, what you do is you actually listen
to what they have to say and you try to weigh
competing considerations and think about which candidate
you think is gonna be the best job.
And then this whole ideology thing is something
that political scientists talk about later
when we're trying to come up with a simple parsimonious
explanation for how people behave.
There's one other point that I wanna make
which might be a recurring point.
What if you're a moderate?
And in fact, we know from, we have lots of good evidence now
that suggests that most Americans are ideologically moderate,
at least relative to the political politicians
that are typically running for office.
They're ideologically between them.
And so what are you supposed to do when they say,
which candidate do you prefer?
Well, you're gonna talk about,
you might talk about other non-ideological things
like which candidate do I think is the most competent person,
which person, and it's not because I don't care
about policy, you know, like the left right policy dimension
is just that I'm kind of in between the candidates on that.
And so it makes sense for me to decide based on something else.
So I can see in our conversation
that my role is to champion converse.
So I'm gonna take you in there, right?
'Cause look, his primary intention is not to figure out
how people cast votes.
That's not what he's looking at in the main.
What he's looking at primarily is the constellation
of people's views on policy issues
and the extent to which they are consistent over time.
They're correlated with each other
and they link up to higher notions,
higher architect in one's belief system
about, and they could be liberalism conservatism,
they could be notions of egalitarianism, individualism,
any number of things.
A thing that he shows is that kinds of people
who behave in the way that he says
are politically sophisticated, you guys don't like that definition,
but the kinds of people who do behave in that way,
it's a small segment of the public
tend to be better educated,
tend to have more knowledge about facts,
which is further evidence that this is consistent
with somebody who's being considered in their judgment.
And it's perfectly fine to be moderate
on a particular policy issue,
but if you're moderate on one issue
and you're extreme on another
and you're bouncing all over the place, right?
Then he would say, since I'm walking arm and arm with him,
I will say that's on average a sign
that somebody hasn't actually thought things through.
I mean, it could be in principle,
we could imagine a really imaginative person
who says, well, I changed my mind all the time.
I think I see all the intricacies of one issue
and how it distinguishes itself from another issue
and therefore that's right,
nothing's correlated with anything,
but that's the sign of just how deep I am in my thinking.
And he's saying, not so much, I don't buy that,
not on average, you might find such a person,
but not on average.
The person who behaves that way
is somebody who's just shooting from the hip.
- I'll try something.
Will you're gonna be our research subject just for a moment?
You imagine that you're a subject
in the American National Election Study
and I come along and I say, Professor Howe,
what do you think of Donald Trump?
What do you say to me?
- Oh, I have so many things to say.
- Please do not say all of them here.
- I would say, first the first couple sentences
that pop into your head.
The first couple is that he's a populist
who has had a profound impact
on the trajectory of the Republican Party
and who is in the policy positions he takes
in some ways is traditionally conservative.
- Oh, this is not.
This is not your--
- This is not your life.
- It's right.
- Your life for the sake of the show.
What you would say, what I would say,
I'll say what I would say is he's an old senile idiot
who's a blowhard and a narcissist and I, you know,
and of course, I mean, of course like there's things
you can say about his policy positions and his ideology,
but the first 10 things you would say,
probably have nothing to do with ideology.
- Oh, gee, so fair.
- And then how can you be saying,
I'm an unsophisticated, non-élogical voter
because the first 10 things that popped in my head
weren't ideological?
- That's right.
So I think a lot, I mean, a lot of hinges,
this isn't a question about the particular findings
of one study, it has to do with the technology
they're deploying, which are these surveys.
And are we tapping into in these surveys
their true views, right?
Or are we selling them short somehow, right?
And that's, I mean, this is something
we've talked about on the show as well.
It's like, what are we actually learning
from what people articulate in the context of a survey?
But I guess what I'm standing up for in this context
is the notion that one's ability
to see connections across issues
is evidence on average of how much you've thought about it.
- Okay, so let's talk about that.
So let's talk about the issues for a second.
So that's another big part of Congress analysis,
which is let's look at how people respond
to these different issue questions,
these different policy questions.
Most of them are kind of binary questions.
You support something or oppose something.
And we're just gonna see how correlated they are.
And it turns out that for congressional candidates,
you get very high correlations, right?
So today, if you ask congressional candidates
about their views on gay marriage
and about their views on, you know,
whether we should raise or lower taxes,
there'd be a very strong correlation.
But if you ask members of the general public,
there's a weaker, it may be still a positive correlation,
but a weaker correlation.
He calls that constraint
and the implication is that because that the public
is less constrained in their positions
that they're in some ways they're less ideological
and they're less sophisticated.
I don't buy that either.
So there is, of course, I mean, for some policy areas,
there are logical connections between them.
There are logical connections between how much we tax,
how much we spend, and how much deficit,
and how much debt we kick on.
Those things are all related to each other.
And so it would be unreasonable to say
we should spend more tax less and also, you know,
reduce the debt.
But to say that I think I support gay marriage,
but I think we should have, you know, lower taxes.
That's a perfectly reasonable set of positions
that a perfectly sensible, reasonable person could have.
I don't feel comfortable saying that they're unconstrained
because they have their policy preferences happen
to not be correlated in the same way
that congressional candidates positions are correlated.
By the way, I mean, if you're going to pick a set
of completely crazy people, let's pick congressional,
like to benchmark the public against congressional candidates,
like, yeah, that doesn't make any sense.
Those people are not jealous.
Okay, so this is why the paper is like a triple threat.
I mean, it is true, right?
It is true that, I mean, that's a good example.
You can rationalize taking the two positions
that you've articulated in all kinds of ways
that somebody, by his own definition,
would be seen as being kind of politically sophisticated.
But it's also true that seeing very little relationship
between those issues might be evidence
that people are just kind of providing an answer
that's just really nilly, right?
That's possible.
But that's why he then comes in and says,
but your views that you have over time,
we don't see stability there either.
The views that you are expressing on one particular issue
don't seem to be correlated with some higher notion.
And again, I mean, this is his kind of language,
some ideological category.
And the kind of person you were describing
for the most part isn't coming forward
and articulating a view that rationalizes
their position across these two issues.
And meanwhile, there are other issues
that are logically connected, right?
Your views about the debt and your views about taxes
ought to be correlated.
They ought to be linked.
And if they're not, that's a sign that something is a raw.
- These changes in people's views over time
that converse documented.
That was, I think, the most convincing evidence
in my mind of some sort of lack of sophistication voters.
- I'm going to go back to my refrain for one second,
which is what if you're a moderate?
And in fact, lots of people are moderates.
I mean, the fact that lots of people are moderates
could explain most of these findings, right?
So suppose you're being asked a bunch
of these binary questions, like, you know,
should we raise the minimum wage to $12 an hour?
And suppose your position really is,
like at $12 an hour, that's roughly maybe,
I don't know, maybe that's maybe should be 11,
maybe speak 12, maybe 12, 50, maybe 10, 50.
I don't know somewhere in there.
Suppose you really are kind of a moderate
and that's roughly your position.
On one day, you might say yes.
On another day, you might say no.
And does that mean that you're unsophisticated
or unreasonable?
No, it means that the question just happens
to kind of put you right at a point
where you're just about indifferent between the two options.
- But your objection is a measurement.
Objection, not a conceptual one.
You are taking to task, not just the use of surveys,
but the crafting of certain kinds of questions
that disadvantage of moderates.
And I think you're exactly right
on, according to the test that he's putting forward.
But if you were to use, let's say we came forward
and we simply asked people,
what do you think they know?
wage out to be. And the moderates were free to say whatever they wanted. And then we asked them,
you know, two months later, what do you think the minimum wage ought to be? With that kind of
question that gets around the subjection that you have, if you, if you saw a weak correlation between
one's answer, some day I say $12 or other times I say $37 and other times I say we ought to eliminate
the minimum wage, that would be, no, wouldn't that be a sign of somebody who hasn't thought it through,
most likely, that isn't a sign of somebody. And then of course these people can change their minds,
obviously, but yes. I mean, I suspect what you would find if you did that. And as far as I know,
nobody has done exactly that exercise, that been interesting thing to do. I suspect you would
find that yes, people vacillate a little bit, but people are dramatically more sweetly. Right.
Hey, if you're getting a lot out of the research that we discussed on this show,
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Chicago podcast network. Anthony, what is the finding that convinces you that people
are not politically sophisticated? What's the fact that you say, okay, you got me.
Well, are you asking me hypothetically, what could they show me that would convince me? I think
is that the version of the question that you want to ask? Yeah. Okay, I haven't seen it yet.
I haven't seen the really convincing evidence. Let me flip it around for a second and tell you,
there's lots of evidence that I've seen in the other direction that convinces me that while voters
are certainly not ideal in the sense that they're not embodying the perfect ideal of democracy,
they are still behaving reasonably and they're sensible in the care about policy and they're
not driven purely by identity and they're ideologically moderate. I mean, there's a lot of evidence
that we could put forward on that front. One other form of evidence just comes from aggregate
election outcomes. So we see in the aggregate, ignoring what you see in the survey data,
in the aggregate, it looks like on average competent candidates do better, ideologically moderate
candidates do better, experience candidates do better. It looks like voters respond to performance
in the ways that you might expect an effort. So all of those things reassuring me, even if it is
true that there's some number of voters who are kind of unsophisticated and hyperpartisan or say
crazy things in surveys, it turns out to not matter a whole lot when we think about the overall
health of democracy. And that's something that, you know, that converse and the rest of the
Michigan school did not do much of. They did not spend a lot of time, but how do we square what
we're seeing in the surveys with what's happening in aggregate elections? So to flip that around,
I mean, does it try to better answer your question, Bill? If you showed me convincing evidence that,
in fact, better candidates don't do better in elections, that the parties could completely change
their policy proposals, and they would still get the exact same people voting for them, because
people don't really care about policy, and they just vote for the same party in some kind of naive way.
If you showed me that politicians don't ever have any incentive to work hard or to moderate
their positions and so forth, you know, I mean, all of those things would be, then that would be,
okay, that would be pretty troubling evidence. And I would say, yes, I'm really worried about this.
And converse was right, and maybe democracy is doomed if you show, you know, but that's not what
the evidence looks like. You know, because I liked this question of what evidence would convince you,
but in a sense, we should perhaps stop asking this question, because what matters is
the outcomes. So why should we spend our time really trying to devise this perfect test that
probably doesn't exist of whether the voters sophisticated or not? Instead, we should be looking at
do elections seem to be working on average? Do better politicians are reelected and worse politicians
voted out of office? I think to me, this is the central question and not the question of how do we
actually sort of adjudicate between those two counts voters are sophisticated, and voters are not?
So I want to stand up for Congress again. That's all I'm doing today. So part of the critique
that's being offered here is the suggestion that he wrote the wrong paper. He's not asking the question
that you guys think he ought to be asking, which I have to do with one's ability to cast the right
vote, or he's looking at within people's heads individually, and that's not where the action is.
I think part of the critique I'm hearing have to do with what people did with these findings,
going forward, that they drew a set of conclusions that shouldn't be drawn. And to which I guess I
would say that what he's doing in this paper is a really big deal, and then he's actually much more
nuanced than we're giving him credit for it. He comes down in a hard way and says, here's exactly
what I mean by sophistication, but he walks through precisely what he means by it. You may not
like that definition, but then it's incumbent upon you to come up with a different definition
about what then political sophistication is, and how might we measure it? But by his own definition,
there's a reasonable correspondence between what he's saying at the front end and the measures he
puts forward going on the back end. There's a whole question about how that translates into behavior,
and there he has much less to say, and people have run with his findings in ways that weren't
constrained, right? That we're really problematic. But that's a critique of the subsequent studies,
not of Converse 1964. As a piece of scholarship that's saying, are people person by person organized
in their thinking? Because I think that that's a sign of how considered their views are. There's
not much evidence of that when you measure it in these kinds of ways. That's a big deal, no?
I'm not so willing to give him past. I think he could have written the paper that said,
you know, here's some interesting correlations. It turns out that these correlations across
issues are much stronger for elites and for congressional candidates and for members of the public.
Isn't that interesting? Let's think of, here's five reasons why that might be the case. Let's
think about why that might be the case. That paper, that chapter does not get 11,000 citations
going forward. Instead, he chose to wrote the provocative version of this study, which is
look at all these idiots who are unconstrained and their thinking isn't organized. They basically
don't even have any meaningful ideology. They don't even have any meaningful policy. They're
non attitudes that these people have. That's why this is such a famous piece. Yes, people have run
with it and yes, people have done crazy things, but he's responsible for that. He came out and said
these things. He said that he was measuring whether people were constrained and sophisticated. He
said, "Oh, look, they're not." That just doesn't follow from the evidence that he showed. So I'm
blaming him to some extent for the way that people have run with this. Maybe there were even career
mode career incentives to do that, but I think that set us down a pretty bad path in my opinion.
Can I give you my bottom line and then I will run? Because I have to run.
Bill, what's your bottom line? Sorry for that. My bottom line is that like movies, you should
read papers when they come out because when you read them, you know, 50 years later, they
feel differently. So my example is pretty woman. I'm so pretty woman for the first time.
I guess 20 years after it came out and did not, not so pretty, so reading converse in 2021.
Okay, so joking aside, I want to say. I think I'm with Will in a sense that I appreciate
the novelty. And I appreciate also that perhaps it was harder to measure the other thing that we
want to measure. So the impact of, you know, the economy and whatever happens to us on how we vote.
And perhaps it was even harder to immediately think that this is the right thing to measure.
So I completely appreciate the novelty, but definitely the ideas aged quite a bit in my mind, so.
Bye, guys. I'm going to throw something out there. Maybe, you know,
this is a personal detail that maybe we shouldn't be talking about to publicly, but you and I wrote
a paper we submitted to a journal. We got refer your reports back. We got a rejection just just a
couple weeks ago. It was very recent, very fresh in our minds. And we know one of our anonymous
referees actually told us without seriously engaging with our paper or our findings in any really
meaningful way or giving any specific critiques about what we did wrong, they just said, your study
just can't be right. That's what they said to us. Your study can't be right. And the reason it can't
be right is because if it were right, that would mean that converse as well. Yeah, they actually
wrote this and they're referring. That was that was kind of that was the, the, the, the, the, the
fronts of their critique of our paper. So this, this thing really does have legs. This converse
converse from day to 64 is so dogmatic in the minds of any photo scientists that a new finding
that goes against it is rejected out of hand as if, as if this was, you know, Newton's laws.
And, and that is nonsense, right? Obviously, he's not Newton laws. I would also say like in a
variety of ways, this article is chapter has not been good for political science. Some having
to do with the fueling of the irresponsible claims about the relationship between what goes on
in individual minds as we understand them and the health of democracy. That, that space is really
kind of a mess in our, in our discipline. And also, I think anytime some subfield has a set of
deities that limits and constraints and undermines the production of new knowledge. And that's really
a problem. What I was struck by rereading this though was how the writing didn't strike me as
dogmatic. It was actually really thoughtful. And then it was worth rereading. So I come out
differently than Violet.
in that it's not that I don't think I updated my views
about these particular issues, having reread it,
but I came away thinking that this was not a gimmick
of a paper or a paper that was just designed
to kind of generate a bunch of publicity,
short-term publicity that would map into
Converse's own short-term career incentives.
This is something to reckon with.
- So, Converse and the rest of the mission of school,
they did some great things for the field.
They did make an effort to systematically collect data
on the information the voters have and the positions
they have, and they are probably responsible
for rigorous, careful quantity of analysis
being such an important part of political science
if they accept that it is.
So, they deserve a lot of credit.
At the same time, for all the reasons we discuss,
they deserve a lot of blame for saving us off
on some of these what I think of as a long pause.
And there are a bunch of different directions
we could have gone after this.
We could have said, you know, Converse had some really
provocative findings and let's go back to the beginning
and think about, is that really the right way
that we should conceptualize sophistication?
And let's think about different ones
or is that really the right way to measure these things?
Let's come up with better measurements
and that's not really the way that we went.
Instead, there were lots of kind of copycats, right?
There were lots of people who were like,
this is, I'm gonna run with this.
I'm gonna, you know, we're gonna replicate this,
but we're gonna do it on a bunch of new issues.
And we're gonna, you know, you get to sit in your ivory tower
and you get to analyze the data.
And you can say, look at how stupid the voters are.
They don't have the same opinions
that I think they should have
and therefore democracy is broken.
That's a ridiculous argument.
But I think in a world in which Converse had written
this slightly differently, maybe this is less famous
and less impactful, but the field as a whole
was better off because we're set off
in a slightly better, more thoughtful direction.
I mean, I kind of wonder, like what was going on?
Did he think he was launching a thousand ships?
Or was he asked to write a chapter for an edited volume?
In the way that you get asked to write a chapter
for an edited volume and you think, all right,
I'll put together my thoughts as best I can see them, right?
- I'm sure you're right.
I'm sure they did not, at the time, think about like,
they are launching, they are starting this thing.
It's gonna last for a hundred years and, you know,
I even wonder the thing I like to think about
is the day when, you know, I imagine there was some phone call
between, you know, Incas Campbell and Anthony Downs
or some of these important people.
And they were like, what question should we ask
on this survey?
And it was somebody have the idea like,
why do we ask people what party they identify with?
- Right.
- And that might even just been like a throw away
off-handed, that's a reasonable thing to ask.
- And we've been stuck with it ever since.
- Somehow the way they phrased that question
and the way that that became the object of investigation.
I mean, that's something we've talked about
a little bit on this podcast,
but in a lot of subfields of political science,
the object of investigation becomes
how people answer the survey question.
Rather than like, let's actually try to understand like,
what people are thinking and what motivates them
and what determines, you know,
what influences their behavior and their thoughts.
Instead, it's like, you know, there are people
who say they are experts on party ID,
like meaning the NES party ID question.
And that's the thing, they really, you know,
anyway, that's another rant for another day.
But yes, I'm sure they made lots of decisions
that turned out to be very consequential.
That at the time, they had no idea what they were doing
and that was not their intent.
- They were looking over, I think,
I mean, if we want to be generous, we'd say,
they're looking over at their shoulder
and reacting to a bunch of kind of armchairing elections
who are just holding forth.
This is what I say, this is what I think.
- And they want to say, no, you don't get to do that
and call yourself a social scientist.
- And it's very important.
- That is what it's supposed to be.
- That's a great experience.
- Yeah.
(upbeat music)
- Thanks for listening to not another politics podcast.
- Our show is a podcast
from the Harris School of Public Policy
and is produced by Matt Haudab.
Thanks for listening.
(upbeat music)
Podcast Summary
Key Points:
Phil Converse’s 1964 chapter "The Nature of Belief Systems in Mass Publics" is a foundational work in political science that defines political sophistication as the consistency and coherence of individuals’ policy views linked to abstract ideological principles.
The study found that public opinion is less constrained across policy issues than elite or congressional views, suggesting a lack of ideological consistency and thus lower political sophistication, but this has been criticized for relying on narrow, binary survey questions that disadvantage moderates.
Critics argue that the findings are overly elitist, misrepresent voter behavior by ignoring the complexity of real-world decision-making, and that the paper’s influence has led to exaggerated claims about voter irrationality, undermining democratic accountability and scientific rigor.
Summary:
Phil Converse’s 1964 seminal work on belief systems in mass publics remains a highly cited cornerstone in political science, defining political sophistication as the consistency of policy views tied to abstract ideological principles like liberalism or equality. The study argues that voters lack such coherence, showing weak correlations between their positions on different issues and minimal long-term stability, suggesting they are ideologically underdeveloped. However, this interpretation is challenged on multiple fronts: critics highlight that survey questions often force simplistic, binary responses that fail to capture nuanced or moderate thinking.
They argue that the findings reflect methodological limitations rather than a broad truth about voter ignorance, especially since many voters make decisions based on competence, experience, or practical concerns—not ideological labels. Additionally, the paper’s enduring influence has led to overblown claims about voter irrationality, which may harm public trust in democracy. The critique emphasizes that political science should focus less on measuring ideological consistency in individual minds and more on actual electoral outcomes—such as whether competent, moderate candidates are reelected.
While the original study was groundbreaking in its systematic data collection and rigorous empirical approach, its framing has been seen as dogmatic and unyielding to new evidence. The broader lesson is that political science must question its assumptions, avoid overinterpretation, and prioritize real-world democratic performance over abstract measures of ideological sophistication.
FAQs
Converse argues that politically sophisticated voters have consistent, interconnected beliefs across policy issues, grounded in higher-level principles like liberalism or egalitarianism, rather than isolated or random opinions.
Political sophistication is defined by the extent to which a person's views on one policy issue are logically connected to views on other issues and remain stable over time, reflecting a coherent belief system rooted in abstract principles.
He finds weak correlations between policy positions across issues and shows that people's views change over time, suggesting a lack of stable, internally consistent belief systems that would indicate deep political reasoning.
Yes, he argues that most voters do not clearly articulate or understand ideological terms like liberal or conservative, relying instead on vague or idiosyncratic reasons for their political preferences.
It has been cited over 11,000 times and helped shape how scholars think about voter behavior, belief systems, and political reasoning, making it a foundational text in the field.
Critics argue that his definition of political sophistication is elitist, and that the findings may reflect survey limitations rather than true voter ignorance, especially for moderates or those using practical, not ideological, reasoning.
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