Speaker 1Thanks again for joining us on eCommerce Australia. We cut straight to the point, really, Pat and I. I've never had so many inquiries or conversations around AI and how to rank for AI that we have in the last six weeks, but quite fascinating how quickly the conversations are starting to shift. So AI can be quite brutal, to be honest, and it's really interesting to start to look at what AI is saying about your brand. It could only take a couple of bad reviews on Trustpilot or something like that. And to start to put some doubt into your prospective customer's mind when it comes to AI. So it's imperative that you get your AI search right for 2026 to be visible and to be found across the multitude of different ways that people are searching. Hopefully, this episode is of great value. That is our intention. As we say on the podcast, if you want an AI audit, Pat and I are doing these now a lot, and we'd love to have that conversation with you. So, yep, hope you enjoy it. Cheers. And just quickly, before I forget, I've got a poll in the show notes on Spotify there. Just click what AI engine you're using currently. I'm just interested to see from our listening audience, what AI engine do you trust the most for results? Yeah, looking forward to seeing which one wins. Welcome to eCommerce Australia. So the three questions we're going to answer in today's episode with Australia's leading SEO AIO champion, Patrick Tattal. AI overviews. What is the current. What is the current conversation around that? Let's talk about that really quickly. How do brands, how do businesses listening to this podcast episode, how do we get them to appear in AI overviews more often? And what, if anything, do we need to change in our current SEO strategy to make that happen? So a big welcome to the podcast, Patrick Tattal. Thank you, mate. Really appreciate being here. Ah, looks good to have you again. But look, let's get into it. Let's not talk about weekends and Easter. All of the crazy stuff. I really want to get into this. I really want this to be an informative episode and people can get something really valuable as opposed to the last couple you've done, which have been complete rubbish. Thanks, man. Really appreciate it. No, I'm only joking. So, mate, what's the. Let people into the conversations that we're having as an agency around AI overviews. Like, I've never been. I've never had more inquiries over the last six weeks than I have around this AIO conversation. I feel like, whether it's a CEO or the e-commerce manager or someone's friend is, you know, searching on ChatGPT and their friend's brand or their brand that they work with is no longer coming up. And it's starting to invoke a little bit of panic or a little bit of kind of, geez, how do we actually rank? So I thought this is an episode worth doing. Yeah, absolutely. And I just can't believe how quickly it's just switched in the last six weeks. The amount of conversations that we're having around AI and AIO. I think as an industry, we're still trying to. I feel like we've got the GEO people and we've got the AIO people. We're not sure where it's going to kind of stick. I think AIO is fighting and GEO, which is Generative Engine Optimization or AIO, Artificial Intelligence Optimization. It's essentially the same thing. So the current conversation is really, you know, what are the metrics for success? And I'll throw this question back to you. Keywords, you know, targeting. The seed keyword, let's just go compression socks. You know, do we still talk in language of keywords? Or are we now shifting to more conversational commerce, conversational keywords? I know it went from sort of seed keywords to their long tail. And now we've kind of shifted away to a longer tail again. Where do you sit around the keyword? Like I'll be ranking for a certain keyword. No, I think keywords.
Speaker 2Or seed keywords or short tail keywords, whatever you want to call it. They still definitely have a place, right? But that being said, why not just have both, right? You can have a page that's dedicated to ranking for a term like compression socks. But then you can also have a blog article that talks about what are the best men's compression socks or what should you look for when purchasing the best men's compression socks. And those particular terms are more conversational in nature. Uh, and they'll rank for AI engines and be picked up by AI overviews. Uh, but you still need to have that SEO base, right? Because yes, although the AI overviews do pretty much take over the first half of the search engine, you, you still need to be ranking for the, for the bottom half, right? Cause people are still looking for the information there. So yeah, it's still definitely has a place. And in fact, even the AI overviews are actually driven by the search engine results anyway. So yeah, they both have a place, mate.
Speaker 1Okay. Yeah. And so if you think SEO is dead, then Google ads is even deader. And I saw the word, but, um, essentially people are still utilizing Google. Yeah. Yeah. Yeah.
Speaker 2Yeah, absolutely. I mean, with a lot of people that I know, um, it's, it's the same question that's being asked, right? So a great example that you just gave a CEO will just chat to BT something, not see themselves in the results. And then the marketing managers get blamed for it. The whole search landscape has changed. Right. So, uh, typically before we'd call it SEO, uh, but really what people were thinking about is, am I showing up on Google when I make a search? That's really the question that's being asked. Uh, and now since AI overviews are taking over, that's kind of what's SEO has kind of shifted into. How do we appear on those AI overviews? And to, to answer that question is a little bit of everything, right? SEO is still the backbone for that. You still need to have assessed a sustainable amount of traffic to your website through different organic searches. But alongside that, what are the more specific content changes that we can make so that the AIs can utilize that information in a better way?
Speaker 1Yeah. Yeah. Nice. Um, the rise of answer engines, which is, um, something that we can discuss, you know, I think conversational discovery is really key thing for people to understand now, as I'm sure as you've. As you're listening to this podcast, your, your own search behavior has changed. I'm sure, you know, five years ago it was best compression socks. Uh, as an example, we went then to best compression socks for running. Now it's what sort of compression socks are on the market that helped me recover from a flight. And so we've gone from really two or three keywords to that conversational discovery, which is something that we need to optimize for as well. And the last point, which I'll get, I'll get your take on is, um, because you've. Phrased it, uh, AI as the gatekeeper, do you want to sort of expand on, on what you mean by that?
Speaker 2Yeah, I mean, previously it was Google being the gatekeeper because they're, they actually are responsible for what shows up on Google where people traditionally go for, for, uh, for finding information. But now that's actually controlled by these different LLMs, whether that's Gemini, whether that's ChatGPT, whether that's Claude. So when people are making those searches on these chat engines. Uh, AI becomes the gatekeeper, not Google anymore. With that being said, obviously Gemini is nested within Google. Yeah. AI is the gatekeeper for that reason.
Speaker 1Interesting. What are we, uh, what are we using at the moment? ChatGPT, Gemini AI is probably coming at a rate of knots and, and Claude, I know he's a favorite of yours as well. Yeah. Yeah. Well, I mean,
Speaker 2ChatGPT is the cultural norm, right? So when people talk to you, do they say, did you ChatGPT it or do they say, do you Claude it? Obviously most people use that term ChatGPT quite freely these days. Um, but when it comes to any sort of technical tasks, I would say Claude kind of beats everything, to be honest with you. And there's so many different AI platforms for different things. You got Gamma for presentations now, you got Manus for, for AI agent work. You've got OpenClaude if you want a more custom agent approach. Um, there's so many different things out there. Uh, it's such a growing market at the moment that it's hard to pinpoint. But yes, to, to answer your question, if you're asking what is the most used, it's definitely ChatGPT.
Speaker 1I'm just laughing at the fact that if I, if I tell my dad to go and Claude something, I'll be there for half an hour, telling him what to try and do or download this, it's still easy to, to Google it. I don't think he's even made it to ChatGPT, so that that's the current conversation. How do we appear in AI overviews then, that's the next thing that I, I really want listeners to get out of this episode. If they're not being, if they're not appearing for AI overviews, the first thing they need to do is actually do good proper SEO, um, because that still has a massive bearing on how to appear for AIO. But let's say their SEO fundamentals are in good place. How, what is, what does that shift need to be from SEO to starting to appear more in AIO? What do you think are the, are the missing pieces of information?
Speaker 2Yeah, there are three main areas that I think businesses would look at, need to look in. The first being the technical and copy updates that are needed to be made on, uh, on their website. So examples of that could be including more, more information in your structured data or your schema markup. While that's super technical, something that's a little bit more, I guess, digestible is making sure that you're a little bit more specific with your content, right? So it's not good enough to just say that you're a award-winning company. What awards did you actually win, right? You need to mention that within your content. So just being a little bit more specific without being vague, that's something that's important. The second pillar would be about conversational queries and having a content strategy in place that targets those conversational queries. So what that would look like for most businesses is just generally more blogs, but that should be backed by, you know, customer data, not necessarily just making a search on ChatGPT and asking what people would search about your brand. That's not good enough. It has to be backed by customer data. That's something that you need to focus on as well. And something that we'll touch on later in the podcast. And the last thing is around authority, right? So how can we grow your authority? How can you be mentioned on other websites that chat engines will kind of reference and kind of put you in the forefront of anyone that's searching for a specific query on chat engines?
Speaker 1Yeah, perfect. One of the things I wanted to just, if you expand on there quickly, was around that general conversation, the general claim. Versus a specific claim. What does that look like? So what we are seeing a lot of is brands or businesses that make general claims in and about me or a collections page or something, which is sort of nestled and lost almost in a paragraph, as opposed to then making something more specific and having that infrastructure attribution or a structured attribute that the AI engines can actually research. And utilize and put together a comparison when it is doing their research. So making it easier for AI engines to actually pick up or giving them a bigger hint as to what is actually really specific and important about your brand, as opposed to a general claim about being around for 200 years as an example. So I thought that was quite relevant.
Speaker 2That's right. So you don't want to nest pockets of information that are important to your business within paragraphs. You want to put these into structured attributes, right? And that is obviously partly to do with the fact that you don't want to nest pockets of information that are going to do with design as well. But in general, the most simple fix for this is just having an additional paragraph with a heading that talks about that specific point that you want to showcase, right? Rather than just locking it into a paragraph. That's something that's very important for AI engines because you're telling AI engines this part of the page is important to me. So a great example of this is, let's just say you have 200 years of history for your business. You don't want to have that nestled into the content. You want to have a specific header and then some images that showcase your 200 years of history. That's so much more valuable for the AI because it's going to draw attention towards that.
Speaker 1Like established in, well, 200 years would be 1726, I think. No, I'm not good at maths. We want to have that established in 1826. Yeah, that's right. I don't think Australia was established in 1726. And then lastly, we're going to dive in a little bit deeper, but what do we need to change in our current SEO strategy if brands and businesses aren't doing SEO currently? If they just apply this AIO strategy, will they all of a sudden appear in AI engines? No, no. I mean, yeah, look, you
Speaker 2know, any sort of visibility about your brand is a combination. There's a multitude of different things, right? So AIO can't exist without SEO and SEO can't exist without other marketing efforts, right? Because it's these other marketing efforts that allow your brand to be an authoritative source. You can't be authoritative without having a good social media presence or without having a presence on other websites, whatever that might be. And that requires Google ads, that requires Facebook ads, that requires a whole bunch of things. AIs love structure.
Speaker 1Right? If you're talking about like compression socks, as an example, you know, no longer on your product page, you say we have the highest rate of compression on the market. We have to get specific. So you could call out 70 denier versus 105 denier, which is the rate of thickness or the compression. That next level of detail is what the AI engines are going to. And if you make it easy for the AI engines to be able to pick it up, so don't hide it in a paragraph, then it's going to be much more easier for that AI engine to research and suggest your brand. That's right. So a very great
Speaker 2example there, instead of actually including it within the product description, which is kind of under like, yeah, you'd usually have some sort of accordion element and you expand it and it gives some sort of product description. Instead of being like being that way, you would have a quick facts sort of box that just kind of describes what makes this product different from, other brands. So that's something that the AI is like, because now you're actually calling that out and making it very easy for them to understand that. But alongside that, there's other things as well. For example, certifications, right? You want to showcase the certifications of your product. If you require that, right? That's also something that you should bring forward somehow. I mean, obviously this is a design sort of component as well. You have to think about how the design should, should work with your product pages, but that's something that you should also think about as well.
Speaker 1Yeah. So like what, what would that include? Like if it's a, you know, ethical manufacturing standards.
Speaker 2Exactly. Or if it's like a vegan product or if it's made in Australia, right? These are things that you should be bringing to the forefront rather than seeing it in some sort of product description. Yeah. Yeah.
Speaker 1What about like, um, so that, so we've talked with, we've touched on actually data, hyper-specific content and then authority signals. What do you mean by that? Is that more traditional backlinks, traditional SEO? Yeah. Well, look,
Speaker 2traditional SEO, backlinks served a different purpose, right? So, um, for those that are listening in that don't really know much about backlinks, essentially backlinks, um, influence what's called page rank, right? And that's Google's, um, marker for understanding how authoritative a website actually is. So when you talk about SEO, the higher a website's page rank is, which is Google's metric, the, the, the, not the more likely, but it is the fact that if you have a higher page rank, you're going to outrank your competitors. So unfortunately, Google don't provide that metric to you. It's not publicly available data, which is why you have tools like Ahrefs, SEMrush, and all these other tools that kind of try and calculate that figure for you. Uh, unfortunately, none of them can get it right because there's just so many different markers to, to, to what Google looks
Speaker 1at. Hope you're enjoying this episode of e-commerce Australia. Wanted to quickly introduce you to one of our current clients, Naya from SoCo & Co, an amazing family business based in the West. Here's what they had to say about working with Remarkable Digital for their SEO.
Speaker 3The story I want to tell you guys about is one that you've probably heard before, and that's probably because it is lived experience. A couple of years ago, we decided we wanted to increase our organic performance, which is what that looked like for us as a small family owned business was we were looking to work with an agency and I'm sure you can guess how the rest of this story goes, but it was not a very good experience. Those are the type of experiences that end up leaving a sour taste in your mouth. We swore off agencies for a couple of years. Flash forward to last year, we met Ryan at a event. We already knew of him as my dad, who is the owner of the agency. Eventually, we did obviously end up in conversations with Ryan about working with Remarkable. Ryan, Pat, and the rest of the team are amazing, but also we had built experience by having conversations with other agencies. We started building a checklist what we were and weren't looking for. Trust and honesty are obviously really foundational and really important, but it's very easy to say that you are trustworthy and honest and incredibly hard for agencies to show. Genuine expertise and interest in growth are really important. Pat and Ryan are always learning more things about SEO. They keep on top of it, so we don't have to. I think most importantly for us, it was their genuine investment in our growth. Every day, I notice more and more how their work is making such a difference in our business. Since joining with Remarkable, we've seen a steady, very, very healthy and incredibly impressive growth in our organic performance. We see a very bright future of relying less on ads, which is so important for us. I certainly recommend Remarkable to everyone, but particularly if you are a small business that has been scorned before, I hope you know that by going with Remarkable, you will be in safe hands.
Speaker 1Some great words. I'm sure many of you listening can relate to having a poor experience. If you're not being found in ChatGPT, Gemini AI, or traditional SEO search, hit the free order button below and let's have a conversation.
Speaker 2Back to the show. Backlinks were built to influence PayTrack. It wasn't built for residual traffic or to rank you for AI engines because previously, AI engines didn't even exist. Now, the shift when it comes to authority signals is, let's just say Vogue have written an article on the top 10 women's knitwear brands. Appearing for that article or finding a backlink, whether through a link insertion of some sort and talking to the authors. If you get mentioned in that. article and that article is being mentioned by chat gpt and these other llms it's very likely that anytime someone searches up what is the best women's knitwear brand if you're placed in that article you're going to appear for that search so the way that backlinks are created now or sourced it's not just for seo purposes right so you need to be building up your authority through backlinks by being placed in these listicles
Speaker 1but alongside that there's the backlinks used to be kind of just for seo but now it's more around brand visibility and ensuring that you're getting mentioned multiple times across the ai overview whether it's whether it is pulling that vogue you can
Speaker 2still have a dual approach right so for for listeners they might be thinking well how the hell am i going to get uh my product mentioned on a very authoritative website it doesn't actually have to be right you can sort of source backlinks in the traditional way which is through guest posts on different websites but create articles that are a little bit more specific to your niche right so instead of the top 10 women's knitwear brands you can have the top five marina wool jumpers pink marina wool jumpers for people aged between 25 to 35 that's an example right that's very specific but niche it's very it's very very specific right but the chances of someone conversationally searching that up on chat gpt are higher than you think right um maybe not for that query specifically but you kind of understand the the gist of what i'm getting at because once someone makes that search what the chat engine will do is make that search on these different search engines and then find that article and then if in that article you've mentioned yourself as being the top brand then it's very likely that the chat engine will pick up on that instead
Speaker 1and that probably comes back to that site hyper specific content so i know we've touched on this previously but how relevant is content in 2026 do we have to keep doing more and more content oh it's significantly more important now right um like you said earlier by content are we thinking just like spam your whole shopify store with blogs yes uh but not exactly spam i don't
Speaker 2want to use that term yeah i mean that has a negative connotation you're gonna say no okay no no but what you need to do is have uh to say it nicely a broad spectrum approach towards your towards your blog strategy right so you're targeting more conversational queries where appropriate um it goes back to what you said earlier about things being more conversational now so if things are more conversational now you're not restricted to just keywords conversations go everywhere right it can there's so much this one opportunity or limitless opportunities there's so much limitless so much opportunities about what you can talk about when it comes to your products so you want to capture as much of that as possible obviously in in a well-structured way right and then you've got to be able to capture as much of that as possible as possible not saying just build out 250 blogs in a month and each of those blogs are 300 words and regurgitated ai slop um just try to um have a content strategy in place that's more uh focused on conversational
Speaker 1words that's all yeah and i think that comes back to knowing your customer really well and then understanding the types of things that they're searching for or the way that they think is your you know is your network is your network is your network is your network is your network brand or your compression brand is it trendy is it colorful um when do they wear it what else are they doing like what else are they searching for you've really got to understand your your customer avatar and start to write content that they're going to find valuable so yeah you could do 300 different blogs you could type in the chat gpt or gemini 300 different ways to talk about compression socks as an example but none of it's going to be really useful for the for the customer so go back to your customer avatar and really understand what's going on and what's going on and what's really right articles based on them generally speaking it comes back to knowing your customer and really writing articles that it's that's genuinely going to help them is what i was referring to yeah not not generally genuinely going to help them in their decision like if your compression socks are great for recovery but not that great for running like tell them like like let's let's do an article on that and let's do some comparison guys and and showcase where you guys stand out um the denier rating the compression rating the the temperature control you know all these sorts of things are they good for flying so we're really going to get specific with our content which is the best way to help you with the ai overviews that's right and it goes back
Speaker 2to what we said about hyper specificity all right it's not it's not being hyper specific based on what an ai says it's exactly like you said it's what but based on what your customers say all right that's where you create this competitive advantage because you know your customers better than you know your customers better than you know your customers better than we ever could or any other agency ever could so asking them questions getting feedback uh that makes a significant difference in what sort of content you should be creating because it's very likely the questions they ask you they're going to ask the same questions to your competitors which means there's a market for that content when people make that search on google or a chat engine yeah
Speaker 1so have we have we adequately addressed how do we appear in ai overviews give us a summary of that so yeah basically there's some
Speaker 2of the things that we've summarized in terms of appearing for ai overviews is three main pillars one is the technical and content status of your pages so a do you have the back-end schema markup uh requirements set in place so that ai can read your structured data better and then b is your content structured in a way where you have structured attributes what i mean by that is you're not just locking away things in paragraphs but you're blocking away things in paragraphs and you're blocking away things in paragraphs so you're bringing things forward to attention to to your website whether that's using some sort of design additions or whether that's you know just putting things in headings or whatever it might be are you bringing it to the attention of that page uh i
Speaker 1think so that's why take away the take yet to to generalize that because you're very very very good you're one of the best seo aio specialists in australia but um a lot of people might not be as technical myself included so i think it's a good thing to bring it to the attention of that page so i'll translate that from the technical jargon to to the everyday language of the punter out there so dad can understand it when he's listening um we want less general general claims about how good we are or how good our products are and more specific claims and that's right pull them out of the the paragraph format and so you know ai engines have a chance of actually reading them correctly and giving them you know the full weight of the of the authority exactly
Speaker 2exactly just bringing attention towards it and a great example that you gave just before is instead of saying uh award-winning product you would say what award you actually won right and bring that to the attention of the ai not in the product description but through some sort of rich element whether that's a widget whether that's some sort of um yeah whatever it might
Speaker 1be yeah so so that's one you had two more yep
Speaker 2sorry the second is um content right so having a really solid content strategy and like we said that really largely relies on what you know about your customers and what you know about your industry and kind of creating content that targets these conversational queries that occur right um so the compression socks example that you gave earlier is a really good example of that um so talking about what was it the denya rating i'm not sure what that is yeah
Speaker 1that's the thickness of the well it's loosely called the compression rating but it's actually the thickness of the fabric the 70 70 year denya compression garment is good for everyday active wear shopping whatever you want to do like just active wear generally and then 105 is more closer to medical grade recovery support functionality um yeah just i mean people don't need to know that i mean there you go no no but there you go that's it that's
Speaker 2that's a great example of a blog article that you can write about right what should you know about when it comes to denya ratings or compression ratings like a press so yeah yeah yeah well i'm sorry then i realize yeah so having a content that's a bit more conversational that that's important and having a good blog strategy around that um and obviously give yourself opportunity not just from an aio perspective but from an aio perspective and i think that's a really good perspective give yourself opportunity from an seo perspective as well so within those blog articles have product carousels have ctas have ways to get people to actually do something on that page don't just build it for aio uh make it be something useful for customers as well um so that means not having the content just have regurgitated facts from chat gpt but something that you've actually spent time towards um so that's the second pillar last thing that you can actually work on is focus on the content and the content that you're using and the content that you're using on authority signals like link building but not in the traditional seo sense where you're building links to increase your authority so that you can rank higher on google but more so that you're placing your product as the top in comparison to others or just putting yourself in the mix of other products as well so an example of that is having a top 10 sort of article and that top 10 article is put into another website so that when chat gpt or another llm searches up for the top brands in that space it finds that article and mentions you to the customer making that search on chat gpt or whatever llm it is so that's another thing that you could also focus on as well um of course um to back all of that up seo still is important so you still need to be ranking on google to be showing up anywhere right so let's just say you have a brand a brand new brand and it doesn't it's not ranking for anything uh on google at the moment just doing these ai optimizations is going to lead you nowhere because they're never going to find you in the first place right so you have to you have to back that up with seo and other marketing efforts uh to to i guess allow ais to trust your brand as being the top in that space
Speaker 1yeah it's a really good point i think um if this if you think that you're just gonna get away without doing seo for five years sprinkle a bit of aio and away you go it's just not how it works traditionally and what's still working 80 90 of it is still just good seo fundamentals you know the the eat principles around experience expertise authority trust or trustworthiness is still really important it's a great point you make aio should be the the last 10 of your seo strategy do the seo fundamentals do them really well and then and then now to take it to the next level start to implement the aio strategy as well that's right look even seo is
Speaker 2driven by other marketing efforts as well you and i both know that the most successful brands have a um a consistent effort towards all marketing measures not just one obviously some businesses will benefit more from one than the other but yeah a successful brand relies on on everything not just one thing and aio is no different yeah spot on
Speaker 1and that's such a great point and i mentioned this a lot in my social media content as well which we can i'll hand that back to you and you can tell me how important social media is when it comes to being found in these overviews and stuff as well but um generally speaking like the clients that have the best success to an seo they're also doing google ads they're also doing social ads they're also doing some pr they're doing some emr marketing they've got their their reviews going they've got their reviews going they've got their reviews going it's not just uh one channel fixes everything it's a whole mix um but into that is you know social media and where we are seeing through the aio reviews depending on the on the search whether it's sort of more conversational in nature or whether it's more transactional which still is relevant um it does pull a lot from youtube and social media it's looking for authority any way it can find it and social media is just another way of showing authority that's right so i think social
Speaker 2media what where social media helps is in the conversations that people naturally have on different forums so if you have a very big social media presence it's very likely people are going to be talking about you on places like reddit like quora right where people are talking about your brand talking about the quality of your products uh and obviously that's a double-edged sword if you have a great quality product people are referencing your product uh in a very positive light that that's awesome right and the ai engines are going to pick up on these different conversations that are occurring and they're going to pick up on these different conversations that are occurring on reddit and quora and bring that uh to the attention of the customer making that search but obviously if your brand doesn't have the best products and people are absolutely blasting you on reddit then that has some negative connotations as well because whoever's making the search on chat tvt will now see that your product isn't as good as you said it was so it's something to be
Speaker 1careful about yeah that's a tough business definitely don't spend any money on paid ads or seo if your product's no good but i'm not sure they're going to be able to do that there's too many founders that go yeah you know what our product's no good but uh you know hey we're gonna sell we're gonna make hay yeah um let's say a brand comes to us and they want a 90 day roadmap what would that first three months look like once they've already done seo or doing seo or using us for currently seo how would you roll out a 90 day ai ai ai o campaign what would be the first things you do oh three letters right come on no but
Speaker 2um the what i would do uh initially in any sort of ai project that we engage in we develop what's called an ai o action plan right and this is basically like a crawl of your entire website and recognizing what are the specific updates that we need to be making whether that's you know a schema markup update whether that's a meta title update whether that's a meta description update whether that's a copy update so things are less vague uh that's something that we research and identify in the first month and then within that first month we usually work on the top 10 most priority pages right uh and that's something that continues on to month two so we'll still continue going down that list prioritizing the pages that are going to bring you the most traffic or have the biggest impact from an ai o perspective but then in month two we start thinking a little bit more about okay what sort of content do we need to develop right and then we start thinking a little bit more about what sort of content do we need to whether that's a comparison guide whether that's a brand guide right um a brand guide is very different from a traditional seo article where you're targeting some sort of keyword that has a lot of molding behind it a branded um a guide could a brand guide could be something along the lines of how long your business has been around using that example again right and having an article dedicated towards that uh part of your business or it could be something else talking about where you're going with your business and how you're going with your business and how you're sourcing your products from right that's also a great article to write about uh but what that will allow is if someone is searching about your brand then um you know you you have all of this information about your brand that the ai engines can actually utilize um and
Speaker 1linking back to so link linking back to product pages category pages um about me pages home pages so you know really utilizing those internal links as well one question one question i had on the top 10 page how would you decide what are your top 10 pages it's a loaded question i know the answer just saying but i thought i'd ask in case people are wondering yeah the top 10 pages are going to be
Speaker 2the top 10 pages that are on your google search console or any other sort of reporting um platform that you have whether that's google so what your top 10 pages in terms of traffic that's right that's right and google is the best place for this not necessarily google ads or facebook or anything along those lines so i think it's going to be the best place for this and i think it's probably google search console would be the better answer because this is what people are actually searching for organically which is typically what they're going to be searching for on chat gpt as well so yes the top 10 pages would be the top 10 highest traffic uh pages organically
Speaker 1that cool and then so we're talking about sort of the next the next 30 days would be more around refining that sort of granular content and looking at that's right different types of articles and uh and and more content at scale that's right while we still continue with the technical optimizations and the on-page copy yeah and then the
Speaker 2the last 90 days what would that look like the last 90 days is still a continuation of whatever happens in month one and month two so continuing with the content creation as well as the on-page optimizations but now we start thinking more about the digital outreach right so what are the different topics that we can write about where what are the specific queries that we want to be ranking for and what are the specific topics that we want to be looking for what is the likelihood of us being referenced on chat gpt for these different queries on these other websites right so that's the the last phase i would say nice sounds good mate i mean obviously at the end of all of that we also do an ai visibility report so we check and determine are we actually showing up for more queries uh and there's different tools that kind of analyze this for us whether that's ahrefs or whatever else we're looking for and we're we're looking for other tools there are like semrush they have these um sort of metrics in place but we also do our own independent reports as well to to demonstrate how often you've been mentioned uh we also look at google analytics reports so seeing how often you know people are actually accessing your page through different chat engines uh and that's the most important part right um if you're more visible on chat gpt or other llms then obviously we're
Speaker 1doing our job yeah um so mate thank you for sharing some insights i'm sure our listening audience got a lot of this in terms of the current conversation around aio within the the marketing or the agency landscape and what's happening generally i'm sure they got some really good takeaways and advice around how they can change or shift some of their language add some additional content it can help their business appear more often in ai results and yeah lastly if you want an ai ai visibility report audit, we're happy to do that. Click the link below and And we'd love to start that conversation with you and highlight some areas that may be of interest and help you grow your business in 2026. So thanks for listening, mate. Thank you always. You're very generous with your insights. I really appreciate it. And yeah, let's crack on and have a big couple of months. Sounds good. Looking forward to it.
PodcastTranscript AI