AI SEO for Agencies: How to Rank in AI Search Without Getting De-Indexed

Welcome to How to Build an Eight Figure ABC. My name is Jordan Ross and I'm your host. And over the course of this journey, we're going to be interviewing eight figure agency owners and going through the systems that I've seen work and we've been implemented into our clients' businesses that have helped our clients add a half a billion dollars in annual recurring revenue over the last handful of years. I myself have already hit the eight figures in annual recurring revenue and when I got there, I wasn't happy. I was stressed. I was disassified and I didn't like the people I was working with. So I clicked the restart button and went from 12 million in annual portfolio revenue back down to the mid-sem figure level to a climb back again. And on this journey, I'm going to be documenting my process on how I'm getting back to the figures and bringing you expert industry leaders who will tell you everything they did to get there as well. Thanks for tuning in and enjoy the episode. Any company in the world can do SEO. Anyone could rank on an LLM or Google, but anyone could also get blacklisted and you could completely ruin your brand in business. And a few weeks ago, I had someone on that was crushing SEO who did get blacklisted. This guy, Cameron LeBoodie, founder of Bidney Marketing, won the best SEO experts I've ever met, told me it was going to happen. And he said there's things you need to know so you don't get blacklisted. So I'm bringing my friend, longtime, by Cameron LeBoodie here today because I want to learn like how do you do AI SEO well and correctly. So Cameron, what is Bidney Marketing? And who are you? And then let's dive into our conversation. I give a quick overview of Bidney Marketing, former engineer who left the engineering world for entrepreneurship. And the first stop on that journey was teaching myself marketing. Really natural fit for me was SEO. It just, you know, the engineering background caused me to pick up on all things SEO really quickly. And I did that for my own businesses for years until Dr. Reach Out reached out. And I started doing their SEO and that led me growing our agency to 13 people with close to 70 clients of almost 200 locations across the United States, specializing in medical, law, professional service type businesses and then any large home service businesses. When I say large, I mean somebody with a sales team on staff. So that's Bidview in a nutshell. So I sent you some stuff. I'm trying to do a DIY. I also want to learn SEO. Like it's not just like I want to rank. It's part of my evolution as a founders. I want to learn this, this scale and SEO. And I'm trying to upscale it a few different ways of marketing because I think the next 10 or 20 years, the people who really know distribution like really well are going to win. So that's like one of the skills and things I want to be able to call out. So where should we start this combo? Because we're kind of picking off of like this guy did it wrong. You tell me should we start with what how to do it correctly if you're going to AI in a thought kind of this night? So being a former engineer, right, you can't memorize everything in engineering. Nor do I think you can memorize everything in marketing. You need frameworks to work from. So to take everybody back to the beginning before we get into the AI stuff, my framework for SEO is the card catalog in the library for those of you that are above the age of 30 probably had to learn what the card catalog was. And so for those of you that may be younger, we don't know what that is. Card catalog was this big old looking cabinet from the 1950s in the library when we were in high school and we had computers, but you still made you learn it. And that card catalog was an index of all the books in the library where you could find them, what row, what shelf. And there was a dewey decimal system. And in the late 90s, that is the page rank that Google created from Larry Page hence page rank. And that is the evolution of organizing data online ever since. And so in 2026, as we look into how are we organizing data for AI's, that system is changing a bit, but at the core at its foundational level, our responsibilities as SEOs is to organize data well enough so that these machines can find that data and cite you in either their index or their LLM. That is the framework to think about as you go into SEO. By the way, I'm 31, I'm a 94 baby and we had the dewey decimal system in first grade. I don't think we had it second grade. So that was like, oh, two or three, it went away, but going into elementary school, yeah, you were in high school, you're older than me. 86, yes. So we still had it in high school, but I don't think we used it anymore. It was just, we were using the computers. So do we do a civil system actually like this framework, but when I brought a non SEO expert on the call, it was really like, I need to write, I'm trying to push 20 block, this guy was saying 20 blocks a day, on page optimization, I'm trying to get back links, I'm trying to get cited. This is a non SEO. So what is the, okay, that's our framework. What's the next thing that like I just said, and this is how I think about it too, it's like, I need to push two blocks a day, how can I get back links, whatever. So like, what, what's the next framework or step beyond Dwee decimal? That's like someone like me, I could just talk to Claude and say, what do I do? What do I do? Let's do it together. So the, we're going to accelerate really quickly into some advanced topics. So we're going to jump quickly into why I knew this wasn't going to work. So of course, there are websites online that post 10, 20, 30, hundreds of articles a day, Forbes comes to mind Yahoo, right? These are posting tons and tons and they don't get blacklisted. Their traffic increases day after day after day. And, but how did I know that this one wouldn't? So you have a crawl budget. This is advanced SEO, we have a crawl budget. And so essentially, how much is your website worth to Google? The higher your crawl budget, the more they deem you worthy of their compute resources, meaning that people find you worthy. So they will give you more crawl budget. If you try to, I mean, the term is black ad, if you try to black hat the system, try to shortcut it and you raise red flags, Google's going to de-index you. So when I saw or heard that he was doing this, I immediately looked at the authority that this website had and knew that his crawl budget was probably getting a Google crawler to his website anywhere from every three to six weeks. Sites like Yahoo are getting crawled multiple times a day. Sites like X are getting crawled every couple minutes because Google has deemed them worthy of compute because they provide value at a scale that Google can monetize. A site like his, this one, just not that it's not valuable, but to try and capture that much compute or crawl budget is a red flag that you're cheap in the system. And so right now we have AI and so Google knows it's easy to write content and it's not like you can just implement these systems and the next day, the next day, Google's like, oh, something's wrong. Like it will give you some of that crawl budget until it sets off their alarm bells and you get penalized. And so that's what happened. That's how I knew. Got it. So it was going to be three or six weeks, what's it was? Yep. That's the practical approach because I took this guy's transcript, plugged it into my quad, built a strategy that's, you know, then we, I aped it into like low cost SEO resource of a bunch of keywords rank like, like, what's the, for the, the, HCR that's listening, that's not an SEO agency owner. They want more traffic. They either want a DIY or DWI or like, they want to learn this or do it. What's the practical steps to take? So if the goal is to get cited on AI search, which again, this goes back to kind of like SEO 101, like, who are you targeting? So I'll give you two examples. We work with medical practices who target 65 plus. Their patients are not on AI. We get less than 5% of all their leads through AI. This is still up year over year, but it's, it's much less. And then we work with a tax attorney. He gets right now between 40 and 50% of his leads through AI. So step one, where are your clients? I know we're talking to agency owners. So we have to assume that agency clients are more technology for on the flip side. Well, I am an agency. My clients tend not to be in AI searching for me. The doctors, the lawyers, they're not quite there yet. Some of them more technology for than others. If you're an agency selling to an agency like Jordan, you sell to agencies, you're selling to a more technology forward. So the goal would be to get into the AI searches. So you know that's a viable path. We don't have to do a whole lot of research to know that. So step one, where do you go? So the first thing is to make sure your site is well organized from a foundational standpoint. Do you have the homepage? Do you have your service pages listed? Do you have an about page, a contact page? That has not changed. You still need that. But the thing that is a little more important than traditional SEO is a strong brand. What are your values? You got to list it on the website first and then we can. brand build outside of it. But that would be foundationally, very quickly, what I could tell you for the website. From there, you can target keywords, like you can use some of the keyword content. But what AI's want to see and what traditional SEO wants to see is just ever so slightly different, but you can use them together. So a well-structured website answers a lot of questions. AI looks for you answering lots of questions. But the piece of content that I think is unique for AI is what Google discussed a few months ago called non-commodity content. So in the context of a medical or a law firm, what I would say is bring us a case that was unique around a service that you provide. Tell us why this client's case was unique. Tell us the steps you went through to solve it, and then tell us the outcome. So Jordan, for you, maybe give me a service. So I'm speaking specifically to something new. - Chat pesos didn't build Amazon by being the smartest guy in the room. He built it by building systems. In his own words, good intentions don't work. Mechanisms do. And that's the whole game. Most ancient ones are stuck at some figures because they're running their business on poor and effective or non-existent systems. There's no repeatable way to analyze data, to root cause constraints, to build the correct strategic plans, to source higher onboard train, retain, develop, manage, talent, and clients. Everything is dependent on the founder showing up every single day and willing their business to success. If you want to hit eight figures in annual revenue, you need my 13 systems. Not 12, not a couple processes, but all 13. When you plug all of these into your business, when you identify what you don't currently have, and build all 13 of these systems so you can truly scale, you will stop firefighting and start compounding. That's the difference between running an agency job and running an agency machine. If you want to learn all about these 13 systems, to get your business to the next level, go to link below and get my ebook on the 13 systems, so you could finally build a business that works without you and hit eight figures. In 2024, I found out that I had four years of tax returns filed wrong because my IRS CPA didn't bother to make sure my taxes were co-preg. The guy that I thought I was safe with, the guy that used to work for the IRS screwed me. Because I assumed he was actually making sure that the taxes he was filing were accurate. And to my surprise and my detriment, he didn't care to look. Not because he's incompetent, because he was too busy. He was booked with clients out the Wadzu, and he's not an operator. He did not know how to actually scale a practice. And this is the issue with the financial services in accounting industry. And this is exactly why I started eight figure finance. Led by an amazing forensic account in CPA Ben Sternberg, we have been delivering exceptional service and finances in books and taxes that you can trust with your agency. And not only your agency, your life. If you're unhappy with your accountant, CPA or bookkeeper, or if you want an external party to validate and make sure your finances in books are actually correct, put eightfigurefinance.com where we will review your finances, P&L, and books complimentary to ensure you're not getting screwed. Let's just use B as the example. So like we are servicing agencies to scale their operations. The primary method we do that is we build out their AI stack building their scale library, workflows and HS. And by doing so, that doubles their capacity. All right, let's say we're just going to pick a tool. I'm just going to make it up. Let's say you use Pinecon for those who don't know of Pinecon as it's a vector database. Let's say you're using a vector database to help build a knowledge graph for a company. Maybe you put up a post about how to use Pinecon for to scale your digital marketing agency. And you go through all the things you need to know and learn and understand. But inside of that, you say, hey, Bitview Marketing came to us. Their problem was that their native AI system wasn't evolving, it wasn't learning. They kept getting stuck. They kept tripping over their feet. And so we implemented a vector database. And in doing so, we set up this, this, and this. And the outcome was that over the course of a few months, their system learned from their feedback how to handle certain client situations. And that resulted in client satisfaction or whatever it was. That's non-commodity content because you gave it a point of view. So the first half was the traditional SEO article. The second part was a point of view about how you did something unique for the client. That is the perfect SEO page for both traditional SEO, your answering questions that AI wants to see and traditional SEO wants to see. And then you're giving it a point of view that we know Google wants to hear from an expert about how you solve a problem in a unique way. So that would be a really solid approach to ranking on AI overviews. Now, goal here is not to overdo the fact, right? And that's how I knew that one website was going to get smacked because I knew they were cheating their crawl budget. And so in your situation, you're being picky, you're being select, you're selecting correctly around something that you want to discuss with a potential client. Does that make sense? The difference? It does. So one thing that I want to bring up a point that I want to circle back to this. So one thing you said, he's posting 20 times a day. Like, Google's going, no, that's not a keyword. In my perspective, I'm like, OK, I could probably when I get into the system running post twice a day, I will at first at least have to augment and audit and read everything and edit everything. If I'm posting 14 times a week, I'm not going to have 14 case studies a week, unless they're like micro. Because across our portfolio of clients, we do have enough things to talk about. I just don't know if that's going to target the right keyword. So what's the framework? You're saying, this is the most important type of content to rank on LLM. I think LLM ranking in a small sense. What's the framework for like, let's just make it specific for me that you should say, all right, Jordan, you could post this many times a day. You've got do one, two, three, you could use this type of post five times a week. Like, for me, it's very black and white. What's the lines I need to stay within? And how should I do this? That's how I think through. So I would not start anywhere near twice a day. I would start with like three times a week. For a couple of weeks, check that those pages are getting indexed. So you would just go to Google Search Console, submit those pages when you publish them. I would do it manually. It would be pretty easy. It takes 10 seconds. Make sure that they're staying indexed. If they're staying indexed and by staying indexed, I mean for like longer than two weeks, then I would increase my pace, right? So if you've proven that three times a week, Google finds that your content is useful and it's staying indexed. It'll index for 24 to 40 hours. But is it there two weeks later? Then if it's not, now you know that like Google's not finding this content unique or useful. So I would go back to the drawing board, try to figure out why, where are the mistakes? I can't even begin to diagnose it here in this podcast, but there could be a million reasons why. But if it is staying indexed after two weeks, you get to week three, you're like, OK, I'll go to four a week. Oh, all right. I'll go to five a week, right? And so you're checking on that and you're building into it slowly. And then over time, you should get to 14 times a week. But you've earned that right. The goal is to earn it with consistency and providing value. It's not just to turn it on and do it because you can. I have a question now, though. Yep. I used to do SAO. I don't. And then it stops. Up on my afigurities.co/bacslashblog. And I'm going to pull up this link and see if it's still indexed. But I have like a bunch of other blogs that are still here from previously. I'm going to check this index. I'm going to write three times a week. I'm looking at this index. I pulled it up. I don't even know how to look at it. So I'll look at it at the back end. So make sure it's still indexed. If it's not, I'll talk to you. And it's not so-and-potoxic. Three times a week. Is it as simple as just post the content? Because there's always like getting cited back links. Are there more tips or processes you think? Like if someone's walking away from this, it's to three times a week. Make sure they're going to get indexed. That should doesn't break. Ramp that up eventually to five times a week than once a day. Like it seems like it's a gradual thing to keep doing. Outside of just writing content and using these frameworks, is there anything else the user listener should take as a framework? So yeah, we're just talking about onsite right now. We're talking about onsite content. We haven't dove too much into the technical side of all of this. But we'll leave the technical side out of this one for this. We'll talk about offsite. Technical gets hard for your listeners, but we'll talk about offsite stuff. So offsite. So offsite would be citations or links. And so the traditional method is to go look up directories. This is where you would start. You would look up directories that are niche specific. So for you, it might be like G2 or Clutch or something like that, those types of directories. Make sure that eight figure agencies listed there has a profile. Those would be like basic citations. [BLANK_AUDIO] If you have a Google business profile, you can get local citations. That would be your YX, not YX, yellow pages, hot frogs, stuff like that. Better business bureau, you could get into that one, but you need a Google business profile. That would be your foundational link building. You could send a press release. I mean, they're not big needle movers, but it sends a lot of safe links to your website pretty quickly. So you can mix in other types of links. The expensive link building is going to be more of your real PR type stuff, where you're news jacking essentially. So for you, that might be, I mean, everyone's trying to news jack AI, but I'm trying to think it's something specific I've seen recently. And I'll just go back. I'm just kind of pine cone on the brain. Pine cone releases some new vector database thing. You news jacket from saying how this agency increased their revenue by a million dollars by using a new vector database, whatever. And the idea is that in doing so, you get people linking to you on how this new hot tool that's all over the blogs and the internet is, oh, this is an agency that's actually using that thing. You see this a lot in like a hurricane season, right? Like a hurricane will hit Florida, and you'll see all sorts of news jacking for insurance companies and law firms. And that's what they're doing. They're just you're just drafting off of a popular event, popular topic. Yep. So that would be off site. And then the other citations will obviously be for AI, the most popular ones are going to be YouTube videos. And if you can get into Reddit, Reddit can be tricky. You need to be have a real footprint. You know, if you're outsourcing this to your VA can be it's spotted pretty quickly. Those counts get wiped off, but Reddit and YouTube would be like the big AI citations sources. Does that include like my own YouTube channel? Yeah. If you're linking to your website, absolutely. You know, putting up good posts, good post, good videos, excuse me. I haven't been on the YouTube train for a hot minute, so I need to get back on. Yeah. YouTube's still a great, great citation. Okay. Cool. So it seems like I should have invited you for a half hour call, but I think taking this, if the listener is someone that's going to go apply, I think there's actually, there's plenty that could be done. We're even coming back in like a month or two if you want to. To say all right, let's do the off page stuff. So Cam, it's that one's like, I should just hire this guy to do my SEO and get me started, which by the way, if you're listening and you want to do this, I do think there is a really good strategy of like, if you want to do this, if you want to own this process, work you with the guy like Cam is extremely valuable to at least get you started for like the first three months, because there's so much that has to be done. There's lots of technical things to learn. So Cam, so almost learn about you or done touch with you, where can they go find you? So if you go to our website, did view marketing.com, bid view is BID, V is Invictor, i.e.w. marketing.com. If you message us that comes to either me or my account manager, we'll respond back to there. If you want to look me up on LinkedIn, Cameron LaBoudy, you can show me a message there. I'm pretty responsive on LinkedIn as well. Those are the two best places to find me. And that'll be in the show notes. Alright guys, thank you for listening. We'll catch you in the next one. Cam, thanks for coming. Thank you for listening to this episode of How to Scale an Agency. It would mean the world if you could like, subscribe and comment on this podcast so more people can find it organically or share it with a friend. If you're looking to scale your agency and you need help, you're looking for a true partner. Go to 8figureagency.co/call. My business has been built on becoming fiduciaries for other companies. We are going to be your partner where I will bring in my 8figure talent to help you grow working side by side. If you need help with that, go to 8figureagency.co/call or like share subscribe to the pod. Thank you so much. I'll catch you in the next episode.