This transcription is a promotional compilation from iHeartMedia, featuring advertisements for various podcasts and a lengthy interview with a musician. The key promotional messages highlight iHeartMedia's dominance in podcasting, claiming more Americans listen to podcasts than ad-supported streaming music. Featured podcasts include "Joy 101" with Hota Kotby, focusing on finding joy through conversations with celebrities and experts; "Sports Slice" with Timbo, offering behind-the-scenes sports stories; "Kingdom of Fraud," a true-crime series about a massive fraud involving a Mormon polygamist and an Armenian businessman; "American Football," exploring soccer culture in the US; and "Drink Champs," which features unfiltered hip-hop interviews. The interview section delves into a musician's perspective on the music industry, discussing strategies for building a timeless catalog, selling portions of it for value (comparing it to real estate), and adapting to social media without compromising artistic integrity. The musician also defends record labels, arguing that initial contracts are beneficial investments, and artists often forget the support they received when they later complain about terms. The interview covers ownership, reversion rights, and the importance of creating sustainable, relatable music that transcends technological changes. Overall, the transcription blends podcast promotions with industry insights on creativity, business, and ownership.
This is an I Heart Podcast. Guaranteed Human Run a business and not thinking about podcasting? Think again, more Americans listen to podcasts than add supported streaming music from Spotify and Pandora. And as the number one podcaster, I Heart's twice as large as the next two combined. Learn how podcasting can help your business. Call 844-844-I Heart. Joy is essential and it's also elusive, but now. There's a new and exciting way to start your journey toward a more joyful existence. Joy 101. It's a new podcast hosted by me, Hota Kotby. If you're craving inspiration to maximize your joy, tune into these candid, uplifting, and moving on air chats. Listen to Joy 101 on the I Heart Radio app, Apple Podcasts or wherever you get your podcasts. Joy 101 with Hota Kotby is presented by CVS. Last night, a blown call changed the game. This morning, the internet lost its mind. And nobody's telling you exactly what happened. Last where Sports slice comes in. I'm Timbo and every episode we're cutting through the noise, breaking down the biggest moments in sports and giving you the real story behind the headlines. And we're going straight to the source, the athletes themselves. They're locker room stories, they're reactions in the moment, and the stuff nobody gets to hear. Listen to Sports slice on the I Heart Radio app, Apple Podcasts or wherever you get your podcasts. And for more, follow Timbo's Sliced Life 12 and the TikTok Podcast Network on TikTok. I'm Michelle McFee and I've been unraveling the strangest criminal alliance I've ever reported on. A Mormon Polygamist and an Armenian businessman. Multi-million dollar house for our reason Lamborghini's private jets a billion dollar fraud. But how long can this alliance last? Tell me what you know. Is somebody coming after me? Listen to Kingdom of Fraud on the I Heart Radio app, Apple Podcasts or wherever you get your podcasts. It's that time to put on your jersey and wave your flag, whoever you root for. Why do I watch the walk up? That's like asking me, why do I breed? And it's beautiful. The guys are young and cute and fit. It's not just a game. It's your culture. I like watching it with my dad. It's a connecting force. From Futuro Studios, I'm Fernando Cháverri and this is American Football. I show about soccer culture in the US and its underdog roots. Listen to American Football on the I Heart Radio app, Apple Podcasts or wherever you get your podcasts. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than add supported streaming music from Spotify and Pandora. So whatever your customers listen to, they'll hear your message. Plus, only I Heart can extend your message to audiences across broadcast radio. Think podcasting can help your business. Think I Heart. Streaming, radio and podcasting. Let us show you at iHeartAdvertising.com. That's iHeartAdvertising.com. Joy is essential and it's also elusive. You can't order it. You can't borrow it or simply hope it into life. But now, there's a new and exciting way to start your journey toward a more joyful existence. Joy 101. Together, guys, we'll have meaningful conversations with the world's most fascinating people. Entertainment Legends, Sports, Icons, Wellness Experts and everyday people will share how they find, allow and experience joy. And I'll offer some of my own tips and takes on seeking a more balanced and harmonious life. If you're craving inspiration, support and useful tools to maximize your joy, tune into these candid uplifting and moving on air chats. Joy after a breakup. Joy is an empty nester. Joy after a loss. Joy as a caretaker. This new podcast will speak to you. Listen to Joy 101 on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. Highlights are trending. Opinions are flying. That's where Sports slice comes in. I'm Tim Bo. Every episode we're cutting through the noise. Breaking down the plays, the controversies and the stories behind the headlines. We go straight to the source, the athlete themselves. Their locker room stories, their reactions, the stuff nobody gets to hear. The laughs, the drama, the triumphs, the moments that never make the highlight reel. From viral moments to historic games, from buzzer beaters to controversial calls, we break it down, give you context and ask the questions everybody wants answered. Sports slice brings you closer to the action, with stories told by the people who live them. Listen to Sports slice on the iHeartRadio app, Apple Podcasts or wherever you get your podcast. And for more, follow Tim Bo's Sliced Life 12 and the TikTok Podcast Network on TikTok. Jacob Kingston grew up in an isolated polygamous sect. We were God's chosen Kingdom on Earth. He felt destined for greatness. So when a swaggering Armenian businessman had a pulse Jacob into an extraordinary world, he doesn't look back. For our reason, Lamborghini's private jets meeting the president of Turkey. Our Michelle McFee and this is one of the most shocking criminal conspiracies I've ever come across. When Jacob met Levant, this went to a billion dollar fraud. But with two kings from entirely different worlds, just how long can their empire survive? The largest tax investigation in American history. You need to tell me what you know is somebody coming after me. Jacob told Levant, "You're ruining my life." Listen to Kingdom of Frog on the iHeartRadio app, Apple Podcasts or wherever you get your podcast. June is Black Music Month and on the Drink Champs Podcast, we're speaking with the hottest names in the culture, like Swaley. Do you realize how legend there you are? I appreciate that. I'd be seeing it, but I'm like, I mean, I still got like so much more to do. Like, Prince, he's got like 30 albums. We just like fire right now. That's the rate we gotta be going. Yep. That's a good attitude. You also hear stories from industry legends and hip-hop pioneers like Fab5 Freddie. I directed when the Nasda's the early video. Which one? One love. Wow. Yes. I literally filmed in his apartment in Queens Bridge. His mom's was still up in that apartment. Nas was just beginning to take off. His pops used to live near me and Harlem. His dad introduced him to a whole lot of, you know, conscious stuff and he made a young prodigy. No matter the era, Drink Champs brings you the biggest names and the most unfiltered conversations. Listen to Drink Champs from the Black Effect Podcasts Network on the iHeartRadio app, Apple Podcasts or wherever you get your podcast. Everybody when they sign in the contract for the first time is the best thing that ever happened to them. They're investing to make the money back plus interest. I'm not thinking like a hedge fund. I'm thinking like I am the fund. I might not sell a bunch of records anymore, but if I can get billions of views on Instagram and TikTok, is that something that musicians are starting to look at? That's what I'm looking at and you should because those are the active users that's constantly checking for that record, constantly playing that record and repeating it and sharing it. What do you think the biggest hurdle is? The outside world coming in. If you go into an environment where people don't got, you can just bribe. They got to survive. So they're going to accept it. Africa got to be willing to die for it. That's the only way it works. That's an ultimate opportunity for anybody to go in and really like whatever you're doing here and you do it there, your money, your value, all that's going to trip a quadruple like literally within a year. At what point are you thinking I got to build catalog? That's it. I always the case. Just make timeless music. People are selling their catalog. Is that something that you're considering? My catalog is so big. There's pieces that I've created specifically just to be able to gain value and then sell it later. How do you feel about the direction that African music is headed in? The fact that it's even mainstream, to me is enough for it. But what I am afraid of is the idea that that is the only way out. All right, guys. Welcome back. You all right? We got a special guest. My brother A. Com is going on, man. Yeah, this is a special day. Boy, since I've seen y'all last. Bro, I can't begin to express how proud I am of y'all. I appreciate that, man. Hey, bro, this is amazing. We've seen each other all over the world. Right. Last hit of you in a hanger, which was ill-matic. And here we are today, man. Man, this is amazing. Well, I appreciate it. Before we start, I got an actual man. It's sending all given back that trophy, man. That's highly controversial. It's highly controversial, 100%. And we all as a family and son of a all spoke about it. We know we're the champions. So we're the champions. On which side? I mean, if you want the cup, we give it back to you. But you know, like, you know what I'm saying? It actually looks worse. Yeah. Let's give it a back to you. Yeah. Like, the person has to receive it. Yeah. Hakeem, he said they don't deserve it. I respect what he said. You heard what he said? Uh-oh. He said that they don't deserve it. He said, we lost. We shouldn't begin a trophy like we lost. Right. And he was there. Well, I was there from top to bottom. Like, almost jumped up and stands myself. It's great. I don't think people got to understand it to see you in Africa and watch the reception. Like, we were at the semifinal game and you went on a screen. And it was like, I'm like, what's going on? Everybody was wrong. I'm like, oh, come on the screen. OK. Man, I wish I was-- I knew y'all was there. Like, oh, man. Yeah. What? But I was just happy that y'all actually was, though. That just shows that y'all making y'all rounds. Yeah. That's a fact. That's a fact. to it man. I know you got the new music coming out so we definitely gonna talk
about that, but I wanted to get your perspective on a few things, you know, obviously you wanted a great month when it comes to business. So, what's your thoughts on the state of music right now? I know you got, you know, a head out now, but have you changed your tactical strategy as far as like TikTok? Like are you aiming towards social media, TikTok influences when you're actually making the music or is it still like how it was before? Like how has that changed being social media? Yeah, like me personally, I didn't change anything. I feel like the formative that I have for me specifically is like the formative that will always be like for me, right? So I think everybody has a formative that works for them. With me, I just feel like it's recession proof when it comes to what I'm doing because of the fact that I'm covering like the globe. And now when you look at social media and how it was actually spread and then you look at my music, how it was actually like it adapts to every generation, right? So if next generation comes a whole new different technology, my fans today is going to present that to their kids and then they're going to adapt that on to whatever that next technology is. You know what I mean? So I never really worried about trying to conform into this technology because then I'll be like I would literally be stuck in this frame of work. So when something else new comes, I'm going to have to re-adapt again. And you want something that's going to be sustainable, that's going to adapt to anything else that's new that's adapted. You know what I'm saying? So my, my form has always been just make reality music that people can relate to. So as long as people can relate and people have created new platforms, that relation is going to always conform into that new platform. Yeah, your songs, when they wrinkle off even now, it just feels like it could have happened in this year. Right. I wonder when you're creating or when you were creating, yes, you're making songs, yes, you want to make a hit. At what point are you thinking I got to build catalog or did it just know what? Yeah, that's it. That's it. Like as I'm making it, I'm making it to build catalog, right? But always look at it from a perspective of just make timeless music. I think what you, what you can relate to is always going to be timeless. If it's not timeless now, then it's going to be a memory tomorrow, but even memories of timeless. So don't overthink it or try to make music for now. And I think that's the biggest mistake artists make because when now is no longer here, then they have to try to make music for the next now. And you just have to find yourself reinventing every time before you know it. You're going to find you're going to lose things to reinvent into. You know, speaking of catalog and timeless music, people are selling their catalogs. Right, right. Right. So is that something that you you're considering? You have considered? Um, I got my catalog is so big. Tell people. I can tell people. I can tell a little piece here. A little piece here. That's what you mean to pre was saying. He's he thing about selling pieces of it. And that's how you should do it. Like I especially it but it depends on, you know, what you have like what's your plans? Like me, I was selling pieces of my catalog so I can build my city. Are you already started to sell pieces of your catalog? Oh, yes. I definitely started selling some pieces, but there's a there's a block of catalog that I would never sell. That's for my family, right? That's going to continue to make money for them and their kids and for one. But because I make like because I'm constantly creating, there's pieces that I'm creating specifically just to be able to gain value, raise the, you know, and then sell it later. Like real estate. Exactly. It's just like real estate. So like when you have an artist that actually sold T.P. Right. You participate in that? I mean his portion he can sell. I still have. Oh, you still have your portion. So so when you're selling, you're selling the portion of the catalog that you own. Like promise I have if I own my master's 50, 50 universal. If I sell off my masters, I'm selling my version, my 50%. Universal still retains their own. Or they can hold on to theirs if they decide to. Yeah. I mean, that makes a lot of sense. And even part of it was like how people were getting their masters and, you know, the provisions of 30, 35 years where it reverse back and it's trying to figure out the versions. The reversions, once I get full control, now it makes more sense because I have more value. Exactly. It is a thing also because early on like you said, you have artists and I'm sure this catalog that we keep it now in the talk. And your structure in those deals early in your mind when you're getting the artist, you're like, that's a superstar. We've got a structure that deal to have that. How did you have that knowledge early on to figure out that's a star? We got to have partnership equity shares and so on. Okay. Because it's something, it knows you just, you kind of choose that according to what you believe in. Like it's some things that you just be like, no, that's going to be big. Like you believe in yourself. Like you know that right there going to go crazy, right? And then sometimes you find something that you don't really believe in. That even goes crazy than what you did believe in. So me, I structure everything as if I believe it. I won't get into it unless I believe in it. And it's all the same structure until we negotiate later when you actually prove yourself. So like labels, that's what they do. They give you a generic contract and it's one for everybody. Then when you get your weight up, then you go back in and you're in negotiate. Think again. If you're Americans listen to podcast, then add supported streaming music from Spotify and Pandora. And as the number one podcaster, I heart twice as large as the next two combined. Plus only I heart can extend your message to audiences across broadcast radio. Think I heart streaming radio and podcasting called 844 844 I heart to get started. That's 844 844 I heart. You can't order it, you can't borrow it or simply hope it into life. But now there's a new and exciting way to start your journey toward a more joyful existence. Joy 101. Together guys, we'll have meaningful conversations with the world's most fascinating people. Entertainment Legends, sports icons, wellness experts, and everyday people will share how they find, allow, and experience joy. If you're craving inspiration, support, and useful tools to maximize your joy, tune into these candid uplifting and moving on air chats. Joy after a break up, Joy is an empty nester, Joy after a loss. Joy as a caretaker. I send to Joy 101 on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. Highlights are trending, opinions are flying, and nobody's telling you exactly what happened. I'm Tim Bo. Breaking down the plays, the controversies, and the stories behind the headlines. They're locker room stories, their reactions, the stuff nobody gets to hear. The laughs, the drama, the triumphs, the moments that never make the highlight real. From viral moments to historic games, from buzzer beaters to controversial calls, we break it down, give you context, and ask the questions everybody wants answered. Listen to Sports slice. On the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. And for more, follow Tim Bo's Slicelife 12 and the TikTok Podcast Network on TikTok. So when a swaggering Armenian businessman had a pulse shake up into an extraordinary world, he doesn't look back. Amish Al-Makfi, and this is one of the most shocking, criminal conspiracies I've ever come across. And Jacob Met Levan is spent to a billion dollar fraud. Jacob told Levan, "You're ruining my life." Listen to Kingdom of Fraud on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. Do you realize how legend there we are? I appreciate it. I've seen it, but I'm like, I still got like so much more to do. Yep. I directed when the Nasda's The Early Videos. Which one? One love. Wow. Yes. His mom was still up in that apartment. Nasda was just beginning to take off. His pops used to live near me in Harlem. Listen to Drink Champs from the Black Effect Podcast Network on the I Heart Radio app, Apple Podcast or wherever you get your podcast. How do you feel about that? Because there's a lot of artists. All the artists I feel like is always complaining about their record label. They signed the bad contract. Right. But it's like it wasn't a bad contract. Then that moment that you signed it. Well, it never is. It's never a bad contract in the beginning. It's only a bad contract later when you're making money. It's not even. Is that right? Like, when you ain't making no money? It was a great contract. 100,000. They're investing in you. I never recouped it. Yeah. Like, to me, that's a selfish way of thinking because they didn't have to take their heart or money and put it into you to become in the
position you're into complaint. They get to put that money on somebody else. Like, people don't think about what comes with investing in you and what they have to deal with, you know, brothers, relationships, resources, all that they all have to work or actually purchase to gain the value enough to be in a position to invest in you. Like everybody when they sign in the contract for first time, it's the best thing that ever happened to them. Nobody remembers that moment. They remember in the moment when now they have to give that money back. Man, I'm not. I'm putting on his work. I was at the more and do all these radio show. I had to travel over here and sacrifice time. My family, yes, that's what you asked for. That's what you signed up for. That's what I invested in thinking that you understood that that's the old role. My role was giving you the resources to commit and actually, you know, like bring your dreams about, right? So now that you're in the dream and you know that now that like, this is what it takes for me to get there. You want to be rewarded for what it takes. I rewarded you in advance. The advance. Am I right? Yeah. You know, it feel like when you when you speak about it and I wonder if your mindset was there, it feels like the venture capital world. Whereas I'm looking at an investment, which is the artist. I'm saying here, I'm going to invest in it. And most times, you know, when you put an investment in venture capital, if one out of 10, make it, you make it back. You've got to get the right one. Exactly. You're fortunate enough to have a few times. A few times. They don't have enough to pay. Right. It was, was that in the frame of mind? Like I'm training it like that type of investment. Well, for me, it was a little bit different because everything that I invested in was already a part of what I was already doing. So I looked at, I was investing that to build more value for me. Like if I signed an artist like T Payne, T Payne is a songwriter. He's a producer. He's a performer. And he's an entrepreneur. That's value in itself that I can attach myself to that raises my value. So I went from the moment I invested in him because he has a value that comes with that. Yeah. You understand what I'm saying? So now, if I go into any corporation, loan office, whatever, and I need something to leverage, I'm leveraging what I bring through the table. Plus what's attached to me that I profit from. So I'm not thinking like a hedge fund. I'm thinking like, I am the fun. There's a bigger difference. So and when I think like that, I don't, I feel like I can never make a bad investment. Like in that, in that, with that mind frame. Right. So because I know how to leverage this within this sector. So it was a little bit different. Whereas hedge funds, they just invest in, you know, a group of things and hope that one of them pop. But what they do, they kind of hedge they best because they get the information on everything that I'm betting on and look at the numbers and find and kind of try to, you know, mitigate the odds and the risks and, you know, and the rewards or whatever the case may be. But me already know that I'm winning. And as long as I'm winning, there'll be money they're waiting like ready to invest in me. But now they want to see what my value is. So you know how much to invest. So when I invest, I'm invested so I can raise my value to get more money. Whereas them, they're raising, they're investing to make the money back plus interest. So it's a little bit different. Yeah, it's great. Great. Every time we see you, we got to talk about Africa. And got to got to my African, not a child African. So fat. I'm not sure what's the country is playing when we took this man. We heard what you said. Man, you have man. When I tell you this probably the most proudest moment because this was a public like, information, like this is something we spoke about and you're acted on it. Yeah. You know, I'm saying last amazing, bro. So how's how's everything going? Obviously, the last time we spoke, you had the city, the city, I think I derailed a little bit. It was some hiccups. Right. Where do we stand now with everything? Well, the hiccups are going to continue. You know, the project that I'm doing is just one of them things is just, it comes with hiccups. Like it goes back to the new artists again. Like I asked for it. I got to get started. But it's a lot of political, a lot of agendas. It's one of the things that's going to change the face of how the people of Africa, you know, think. And I think that's what the fear is, like the switching of that mindset and mentality with a project like that becoming successful. So I'm always be going up, up, going up a uphill battle. So now I limit the conversations when it comes to that because I noticed that they was utilizing that information to kind of try to pull and shut it down. But just know I will always continue to be working towards that direction. And like, Well, just in general, as far as Africa, what do you think the biggest hurdle is? Is it internally as far as dealing with like governments and stuff like that? Or is it the external factors like people that have vested interest? France. Yeah. That's the biggest problem. The biggest problem is the outside world coming in. But then the problem that actually allowed that is the internal problem with the mentality. But so they kind of play hand in hand. Like you can't have one without the other because the Western world got so much influence because of they throw any money around and they can throw any money around into certain parts of Africa because Africa just struggled so long, like in a position of not having. So if you go into an environment where people don't got, you can just bribe. They got to survive. So they going to accept it. Right. So they utilize that, that, that, that as a, they like, honestly use that as a weapon to continue to do what they're doing. But we got to be smarter and be willing to take that suffering just a little bit longer to be able to be in a position to actually own it and really like, like do what we need to do. And it's prime example, like when you look at what's happening in Iran, right? Iran could have easily just gave in and say, you know what? Take it. But they came together as a people and knew that we have to sacrifice in order for us to be free on our land, protect our sovereignty and still be able to look ourselves tomorrow and live and take care of our children the way we know how to do it within the culture we live in. So they fought back and was willing to die for it. Yeah. You're seeing some countries, you know, fighting that for the ones that was willing to die for what happened. They switching it up. New leadership, new environment, new rules, new attitude and the countries are actually advancing. Yeah, I was reading a report the other day about the opportunities. Obviously, we've seen it and have tried to, you know, help change narrative and create narrative around the opportunities that are there in terms of population growth, economic opportunities, infrastructure. There's a study saying that the population growth is going to double specifically in countries like Chad, Molly, Niger, triple, but there's not the same infrastructure there. And so coastal cities, the car, Abijan, a cry, they're going to get that weight. They're going to get the weight of that. Talk about the opportunities that exist in these coastal cities, man. This is why I've been preaching forever for African-Americans to go back home with the knowledge that they have, the resources they have and the access that they have. Because what's crazy is America itself has money to give US citizens to invest in foreign lands. Like the reason what makes US so powerful is the fact that the United States of America is united because they have allies everywhere because they spread investment everywhere. But if they can, if they can not have to give a country aid, but give that aid money to their citizens to invest in that country and flourish, they will prefer to do that. So the money's available to do that, right? So when you look at influx of people and population growth like that, that's an ultimate opportunity for anybody to go in and really like whatever you're doing here and you do it there, your money, your value, all that's going triple quadruple like literally within a year because of the opportunity of the population. We went to the car and saw some of the opportunity, some of the vision, right? I say, yeah, we might be sent to go leaves after this. No, 100. And we take the Jolo that Jolo. We get to that. Yeah, you got a port city, which means that there's trade, which means that there's infrastructure. The same way we looked at America in terms of why New York is prominent, right? Close to cities, harbors like Newark, harbors like the DMV Miami, all these places that have access to water, right? Lead to trade, which leads to growth. 100 same things exist. Yep. What do you think about the music? Like we've seen Afro beats take off, right? We see Tyler, like it's become very, very mainstream. Right. I love the direction. I mean, the fact that it's even mainstream, to me, is enough for it. And the good thing is is they have the population to keep that sustainable without a question because rhythm and dance is in our blood. Like we don't know how to we can't shake that, right? So that's one source that we know we can always look up to or look to to help build what we're trying to build back in Africa because it's moving really, really fast. But what I do, what I am afraid of is the idea that that is the only way out.
Or that is the only avenue for a young generation. - It's important entertainment. - Right. - We've seen that happen already. - We already seen it happen in America. - Yeah, yeah, yeah. - Right to the point where everybody's financially literate, but they're super talented. - Yeah. - But then, then what? Right? So you don't want that to happen to a billion kids. - That's a fact. - Then is a huge problem that the world got to work like focus on. So that's why these conversations, the yaw show, like the information that y'all given, is golden. Like it's the golden egg for our future because as long as we are in a position where we can literally like get the info, then we can plan according to the info that we're getting. But if you ain't got the information, the only thing you can plan is your craft. And that, you just gotta perfect that. But then once you perfect it, you go in rooms and then you're walking in opportunities that you can't even maximize because all you're walking in is talent without the knowledge. - Mm-hmm. - Yeah. - To the last conversation, just at the cuss of artificial intelligence. - Right, oh, no. - Yeah, we were saying that. - Right, let's do it. - Showed you, Chad G.P.T. - Yeah, yeah, yeah. - First time. - And so now that was just using it from a prompt and getting responses. Now we've seen this crashing industries, disrupting especially music. I wonder what has your experience been since that time? This is like, I told we're of 23. - This that time, I got Khan G.P.T. (laughing) And I started my own AI company, based in Dubai, and we've been up for two years already. - We're doing what it's doing. - We're doing it. - We're more, it's like, it's more, you know, gen AI. - Okay. - Like, 'cause I know that's where the direction of the world is going. So we've been cultivating that, just we just built the data center that we just, you know, but for the Khan G.P.T. it's African-based. I'll be launching, hopefully, before the end of the year. And it's all African dialects. In all other languages. So if you're in a village, and you don't speak English, or you don't speak German, or you don't free-sprench, whatever your local village dialect is, you'll be able to communicate with the rest of the world. - You know, that's it. - That's interesting, because there's so many languages in Africa. - Oh my goodness. - I year in low, I like 1200. - Yeah, it's crazy. - Run a business and not thinking about podcasting. Think again. And as the number one podcaster, IHeart's twice as large as the next two combined. Plus, only IHeart can extend your message to audiences across broadcast radio. Think IHeart. Streaming, radio, and podcasting. - Joy is essential, and it's also elusive. You can't order it, you can't borrow it, or simply hope it into life, but now. Joy 101. It's a new podcast hosted by me, How To Copy. Entertainment legend, sports icons, wellness experts, and everyday people will share how they find, allow, and experience joy. If you're craving inspiration, support, and useful tools to maximize your joy, tune into these candid, uplifting, and moving on air chats. Joy after a break up, Joy is an empty nester. Joy after a loss. Joy as a caretaker. Listen to Joy 101 on the iHeartRadio app, Apple Podcasts, or wherever you at your podcast. - Last night, a blown call changed the game. I'm Tim Bo. Every episode we're cutting through the noise, breaking down the plays, the controversies, and the stories behind the headlines. We go straight to the source, the athletes themselves. Sports slice brings you closer to the action with stories told by the people who live them. Listen to Sports slice on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. And for more, follow TimboSlicelife12 and the TikTok podcast network on TikTok. - Jacob Kingston grew up in an isolated polygamous sect. - We were God's chosen Kingdom on Earth. - He felt destined for greatness. - So when a swaggering Armenian businessman had a pulse Jacob into an extraordinary world, he doesn't look back. - For our reason, Lamborghini's private jets, meeting the president of Turkey, - Armageddon McFee, and this is one of the most shocking criminal conspiracies I've ever come across. - When Jacob met Levant, this went to a billion dollar fraud. - But with two kings from entirely different worlds, just how long can their empire survive? - The largest tax investigation in American history. - You need to tell me what you know is somebody coming after me. - Jacob told Levant, "You're ruining my life." - Listen to Kingdom of Frog on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. - June is Black Music Month, and on the Drink Chams Podcast, we're speaking with the hottest names in the culture, like Swaley. - Do you realize how legendary you are? - I appreciate that. I've been seeing it, but I'm like, I still got like so much more to do. Like Prince, he's got like 30 albums. We got like fire right now. - Yep, that's a good attitude. You also hear stories from industry legends and hip-hop pioneers, like Fab5 Freddie. - I directed when the Nasda's the early video. - Which one? - One love. - Wow. - I literally filmed in his apartment in Queens Bridge. - No matter the era, Drink Chams brings you the biggest names and the most unfiltered conversations. Listen to Drink Chams from the Black Effect Podcasts network on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. - Do you ever think that that's something that hurts Africa as well? Because it's like the era world that you identify by culture and language. - And language. - China, like, is a billion people, they speak the same language. - 100%. - Like, you go to some places, like you said, in Nigeria. And within six miles that people don't even speak the same language, right? Like, do you think that that's something that's kind of hurtful as far as not being to own one accord just from a language barrier? - Yeah, well, I mean, but that was one of the tools that was used to divide us, language, right? But then, you know, the French went in there and made sure that every country that they colonized spoke and wrote in French, right? But then they would divide all the tribes purposely. - French and English. - Right, right. So ultimately what happened was, with that language barrier already the trade can't happen. So there's, you actually start halt your growth because you can't communicate to even, you know, concoct a plan or sell goods and trade goods back and forth. So language barriers had, was one of the biggest walls in Africa that was unseen, but they used as the biggest tool. You follow what I'm saying? So that's why when you look at all of the colonized countries, they always speak the language of the colonized country. So everybody speak the same language. There's pure transparency when it come to trade, you know, planning, whatever the case may be. Whereas Africa was fragmented in languages. And it was easier for the master to control them, but at the same time, it was a default because the slaves used to use them languages and create languages so they can outsmart the masters. And the masters couldn't understand what they were planning or what they were saying. - That's like Haiti. - Like Haiti. - Like pre-al. - Exactly. That's why a lot of pigeon, you know, like pigeon, come from, like those are like fragment of languages where you mix them all up. But they were actually creating real, like certain parts of South Africa where it's not even a word, it's like a sound. - Like, yeah, yeah, yeah, yeah. - And you're like, wait, what did you say? Is that the truth? You think he beat boxing? But he actually is talking to you, right? But these are all traditions of slaves back then that this, it was like code on how they can communicate without the slave owner actually understanding what they were doing as they was planning escapes and different things like that. But as unfortunately, it was a strength for them then, but it was a weakness later by default because now when you're trying to unite the tribes, you're trying to unite the people and everybody else to kind of move forward together, you can't because that language bearing is hard to communicate. - But that's what your app does. - That's what that does. - That's amazing. - I was gonna say, the technology becomes the great bear that unifies that. - That's, yeah. - So as you're saying, Khan GBT and I'm thinking of a, I'm thinking there is a world of opportunity now, right? Because in order for that, you need to have telecommunications, what kind of device is, who's coming in there? I just saw that Huawei is now coming to Africa. - But it was-- - Huawei been to Africa, wow. Like when I was doing my e-con lighting Africa, I was partnering up with them. 'Cause we were putting the cat five wires up under the ground. All Huawei that did all of that. So they already, you got the thing, they had a 30-year plan for Africa already. - So that's part, so now as you're saying it, [BLANK_AUDIO]
Instead of using Nvidia GPUs, they're saying that Huawei is going to create the GPUs that will now go into the content. I'm not sure which countries. All of them. But I'm like, you know, now be a transparent, guys. They're like literally all of them. It speaks to the power issue, which is an issue on the continent. Right. How do you see that plan out? Because yes, we've seen meta with the W project going under seized with their cables, but that doesn't get inland, right? Right. How do you see power for the content going forward? Because this is going to be a huge issue. Yeah, it's going to be a huge issue, but it won't be as huge because as you can see, the world is, they slowly transforming away from the traditional energy sources. So it's going to be a lot of renewable energy going in. But when you look at all the fiber optics being put in, it's that's the connectivity for people to be able to communicate. Whether you have media sources, you know, mobile sources, whatever the case may be. But as far as energy itself, I mean, we got plenty of wind, we got plenty of water and more than anything, we got plenty of sun. So just those three alone, those when you look at Hydro, you look at, you know, solar, you look at wind, that alone can power all of Africa. We don't even need no nuclear power plant, right? But of course, that nuclear is always available too with proper funding and all of that. But when the infrastructure isn't put in place then, certain things you want to go nuclear because certain things only nuclear can power for it to be efficient. So as of now though, Africa can literally rely on all, you know, renewable energies and be able to compete with the rest of the world because of the vast amount of land that existed that's not being used. And somebody's going to see that as an opportunity why that should invest. Yes, exactly. So you got a new song, "Beautiful Day." Yeah. So I think it's like 600 million social impressions. Like that, they said. So it's like 200 million. That's a big number. You've been last month, man. Oh, last month, yeah. That's my word last month. So it's two billion social impressions. Yeah. So talk about the song but then also talk about, this is interesting because opening IGES brought a podcast for $200 million. What was it named in the podcast? Elijah. I don't know. Because I know they coming at you. But you're out of trouble, y'all value. You can like an African tune out. That's a thing. I got to be there to help you out and negotiate that. Well, interesting. It was like the show. Like the actual show doesn't really get a lot of views. Right. But they was like the social impressions. So I thought like, do musicians looking at that thing? Wait, like I might not sell a bunch of records anymore, right? But if I can get billions of views on Instagram and TikTok, is that something that musicians are starting to look at? Like, is it like shifting? Yeah. Like on a business side of the musicianship, that's what I'm looking at. And you should because those are the active users that's constantly checking for that record, constantly playing that record, repeating it and sharing it. And those are the people that will spend money on tickets, t-shirts, merch, whatever the case, right? Because they're believers in your work. Now you got others like an actual view. It's okay now, but they don't care about just the view because you could just be strolling through, stop for a second, move over, but it's still clicked on as a view. Just even if you view it for a few seconds, it's still viewed. But that don't mean that there was an engagement, there was a like process on it or that the artist or I'm sorry, the consumer actually engaged in that record or that artist. But now the numbers that they're looking at is engagement because of these fans are actually engaging, you know, going into comments, making, that means they're emotionally attached. And those are the people that you want to send the ads to because now you understand and exactly that relationship to that person and that artist and what that artist represent and how that brand correlates to that is what you want to be at. That's the value. So do you think it's a disconnective? They still gauging first week sales. Yeah. And like, that's dumb. That's dumb. Stupid. Means nothing. Because that's all marketing. And that's an old way of thinking. It's very, very old way. Outdated. But to their credit, a lot of the older, you could say a fortune 500 companies still think that way. So they use that to leverage to get branding opportunities. But in the end, the long run, that one week means absolutely nothing. Yeah. That's the J line. We were praising Bill Boah, but we was young. Now look at Bill Boah, like are you dumb? Right. Right. So I wanted it from it because it seems like I speak into you a bunch of times. You're deep into the analytics. Right. I want to talk about the tour. But before we announce, like talk about it, when you're looking at where you're going, are you saying, let me look at my analytics, where the engagements happen. We got to get to these cities because 57 city world tour. Yes. 60. Yeah. How do you gauge where we're moving? Well, the routing is already there. Me? That data is priceless. The fans who bought the tickets, how many of them they bought, where they see, which one I'm correlated to actual sales at the concession stands, my merch, whether it's a T shirt, a cap, a coffee mug, a hat, you now know exactly who it is, what it is. You even can find out how early they came to the show and how late they left. Right. How do you gauge which like audience member, it's actually a super fan. Because me, my goal is to, I'm trying to entertain that super fan. That person going to ride and die for me. So I'm going to make sure that person gets all the exclusives, anything that I need to sell, they get the option to buy it first. And you collect and all that data. You collected everything. How do you do? I am at least. But you're not using like ticket master because they don't give you the information. Oh no, ticket master would never give you that. Then you won't need ticket master. But some venues you can only use ticket master to get the venue. That's the venue. Exactly. And guess what? As they should. They invested in the infrastructure so they can actually maximize that data. But I got services, situations, links, all kind of stuff that my fans come to just to get more information on my tour. And that's where I collect my information from because I know they're literally coming from me. They're not coming to ticket master to go to see. Like prime example, I know the difference in which one of my fans are coming from me and which ones are coming from Neil. I already know. Right? But my goal now is to I need to convince that Neal fan that he need to support me too. So my goal is to understand what is it about those Neal fans that make them Neal fanatics? By the time they need my show. They're going to be acon fanatics. And Neal probably doing the same thing. That's why we collaborate so we can share each other's fan base because they might come and say, man, listen, those two are my idols. Wherever they are, I'm there. That's the goal. But in realistic terms, one of them going to leave more of a fan and one in the other in the end of the night. And what's going to get you there is the information on how to attract that fan. Talk about how you guys came together to create the tour. Oh, man. A lot of people go out there somewhere because he's somewhere for shows. That's a busy, busy summer. But Neal's like my fan. I've been going, we go back almost 20 years. So this is something that we, this was going to happen. Like we always wanted to do something together. Like, you know what I'm saying? So when we got the opportunity to actually go out, we ran with it because we both was going to go out on our own separate tours. And then we thought about it, man, wait a minute. We had all the same markets around the same time. Like, what are we doing? So we got together, man, and say, we're going to do this thing the big way. And then after that, Dan, we can go off on our own separate tours. How many countries? It's going to be Europe, Canada, and then the US. Five. Yeah. Well, I know you got to run, you got to busy schedule. We got work for management, but tell the people like where they can expect the album. When they can expect the album coming, the tour, how to get tickets, all that stuff. No, absolutely. The time is dropping April 24th. It's called Beautiful Day. I can't wait for you to get a hold of it. The tour is everywhere right now, but definitely between my page on Instagram and NEOs and both is at ACON and ATNEO, you can get all the, you know, obviously the scheduling where we're going to be and when. And then just stay tuned, man. My link tree is also give you all the links of everything, but you can just go on acon.com and get everything you need. Everything is in that one spot. Did you have it, man? We got a connect next time. We got a reconnect. We got a reconnect. We got a lot of, you know, next time I'm, I'm becoming, I'm becoming, I'm building. I'm becoming, I'm building. That's a fact. But my brother's been a pleasure. Yeah, you too, man. I shall. We tap in with y'all. See you next week. Peace. Joy is essential and it's also elusive, but now there's a new and exciting way to start your journey toward a more joyful existence. Joy 101. If you're craving inspiration to maximize your joy, tune into these candid uplifting and moving on air chats. Joy 101 with HotaCot B is presented by CVS. I'm more mumpiligamous and an Armenian businessman. It's a million dollar house for our reason Lamborghini's private jets a billion dollar fraud. Tell me what you know is somebody coming after me. Listen to Kingdom of Frog on the Y-Hart Radio app, Apple Podcasts, or wherever you get your podcasts. This morning, the internet lost its mind, and nobody's telling you exactly what happened. I'm Tim Bo, and every episode we're cutting through the noise, breaking down the biggest moments in sports and giving you the real story behind the headlines. Listen to Sports slice on the Y-Hart Radio app, Apple Podcasts, or wherever you get your podcasts. Why do I watch the walk-up? That's like asking me, "Why do I breed?" And it's beautiful. It's your culture. From Futuro Studios, I'm Fernando Cháverri, and this is American Football. I show about soccer culture in the U.S. and its underdog groups. Listen to American Football on the Y-Hart Radio app, Apple Podcasts, or wherever you get your podcasts. Your husband is not who you think he is. Your body is not what you thought it was. Your identity is formed by a secret history. I'm Danny Shapiro, and these are just a few of the stunning stories I'll be exploring on the 14th season of Family Secrets. He kind of showed me out of the way and said, "Move." And he went out the front door and he jumped in a car and drove off, and that was the last time I saw him. Listen to season 14 of Family Secrets on the Y-Hart Radio app, Apple Podcasts, or wherever you get your podcasts. This is an I-Hart Podcast. Guaranteed Human.
Podcast Summary
Key Points:
iHeartMedia promotes podcasting as a powerful advertising tool, noting that more Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora.
Several new and existing podcasts are highlighted
A detailed interview with a musician (likely Akon) covers topics like building a timeless music catalog, selling portions of it like real estate, adapting to social media without changing creative approach, and the value of ownership and reversion rights in record deals.
The musician argues that initial record contracts are often seen as great until artists become successful, emphasizing the investment and resources labels provide.
Summary:
This transcription is a promotional compilation from iHeartMedia, featuring advertisements for various podcasts and a lengthy interview with a musician. The key promotional messages highlight iHeartMedia's dominance in podcasting, claiming more Americans listen to podcasts than ad-supported streaming music. Featured podcasts include "Joy 101" with Hota Kotby, focusing on finding joy through conversations with celebrities and experts; "Sports Slice" with Timbo, offering behind-the-scenes sports stories; "Kingdom of Fraud," a true-crime series about a massive fraud involving a Mormon polygamist and an Armenian businessman; "American Football," exploring soccer culture in the US; and "Drink Champs," which features unfiltered hip-hop interviews.
The interview section delves into a musician's perspective on the music industry, discussing strategies for building a timeless catalog, selling portions of it for value (comparing it to real estate), and adapting to social media without compromising artistic integrity. The musician also defends record labels, arguing that initial contracts are beneficial investments, and artists often forget the support they received when they later complain about terms. The interview covers ownership, reversion rights, and the importance of creating sustainable, relatable music that transcends technological changes.
Overall, the transcription blends podcast promotions with industry insights on creativity, business, and ownership.
FAQs
I Heart says more Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora, and as the number one podcaster, it is twice as large as the next two combined. Businesses can call 844-844-I Heart to learn how podcasting can help.
'Joy 101' is a podcast hosted by Hota Kotby that explores how to find and maximize joy through conversations with entertainment legends, sports icons, wellness experts, and everyday people. It is presented by CVS and available on iHeartRadio, Apple Podcasts, and other platforms.
'Sports slice' is a podcast hosted by Timbo that breaks down major sports moments, controversies, and headlines by going straight to the athletes for locker room stories and reactions. It is available on iHeartRadio, Apple Podcasts, and other platforms.
'Kingdom of Fraud' is a podcast hosted by Michelle McFee that investigates a bizarre criminal alliance between a Mormon polygamist and an Armenian businessman, involving a billion-dollar fraud. It is available on iHeartRadio, Apple Podcasts, and other platforms.
'American Football' is a podcast from Futuro Studios hosted by Fernando Cháverri that explores soccer culture in the US and its underdog roots. It is available on iHeartRadio, Apple Podcasts, and other platforms.
'Drink Champs' is a podcast from the Black Effect Podcast Network that features unfiltered conversations with the biggest names in hip-hop and culture. It is available on iHeartRadio, Apple Podcasts, and other platforms.
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