Advice to Those Who are Just Starting Out | My Content Creator Journey (so far) Pt. 6
2m 44s
This podcast episode offers advice for new content creators, emphasizing action over mere potential. The host argues that creators should view themselves as personal media companies and build a brand around their strengths, whether through blogging, video, or podcasts. A key recommendation is to start with long-form, evergreen, search-based content to provide immediate value and build authority over time. Creators are advised against trying to be present on every social platform; instead, they should establish a central "home base," like a blog or YouTube channel, and use other platforms as supporting branches. The message stresses trusting the creative process, adapting to changes in interests and algorithms, and maintaining consistency and passion. Ultimately, success comes from staying true to oneself and creating strategically intentional content that the creator genuinely loves.
Potential lies within all of us, but that potential is garbage if you don't do anything with it. This is a podcast made to help content creators push past potential and become extraordinary. Now let's get into the episode. Advice to those who are just starting out. My content creator journey? So far. Part 6. Five quick things that I just got to say. So one, we are all our own small media companies. Most just don't know it yet. And so you've got to treat yourself like a personal brand. Better yet, a media company. Not just an influencer. Two, play to your strengths. If you're a writer, focus on blogging if you're a natural on video, start a YouTube channel. And if you prefer to stay behind the camera but love expressing through spoken word, maybe a podcast is for you. Whatever content you create, I recommend starting with long form evergreen search-based content to gain traction and deliver as much of value as possible from the start. It's all about adding value to your readers, an audience, and building authority over a long period of time. And so as I mentioned in a previous podcast, doing product reviews is a good idea too. Three, don't spread yourself too thin. Don't feel like you have to be everywhere. These days you've got Instagram, TikTok, YouTube, blogs, email lists. Every freaking social media platform in the world, it just seems like you have to be everywhere. But don't feel like you have to be everywhere. Find a home base whether that's your blog or your YouTube channel or your Instagram. And look at it like the core tree trunk and everything else. For example, social media platforms can be the branches that support. But you got to find that core, the roots and the home base first. For example, for me, it is my blog. My blog is my home base and everything just expands out from there. Four, it very much is a process and you've got to trust that process. The constant in life is that everything is going to change. You know, interest change, algorithms change, opinions change. But as adaptable humans, we press forward and make things happen. Regardless, but we're professionals and that's what professionals do. So above all, you got to strive for consistency with your practice, share and be passionate about the work that you're creating. Keep trusting the process. Keep pushing. Keep moving. And five, always stay true to who you are and create content that you love with strategic intent. And that's it. That's my advice for guys who are just starting out, content creators and all that good stuff. I hope you enjoyed this a little series on my content creator journey so far. I got some value out of this. Thank you for always for listening. That's it for this podcast, "Pass Potential with Koi." Thank you for always for listening and I'll catch you on the next one. Peace.
Podcast Summary
Key Points:
Treat yourself as a personal media company, not just an influencer.
Play to your strengths by creating long-form, evergreen, search-based content that adds value.
Focus on a single "home base" platform instead of spreading too thin across all social media.
Trust the process, embrace change, and prioritize consistency and passion in your work.
Stay authentic and create content you love with strategic intent.
Summary:
This podcast episode offers advice for new content creators, emphasizing action over mere potential. The host argues that creators should view themselves as personal media companies and build a brand around their strengths, whether through blogging, video, or podcasts. A key recommendation is to start with long-form, evergreen, search-based content to provide immediate value and build authority over time.
Creators are advised against trying to be present on every social platform; instead, they should establish a central "home base," like a blog or YouTube channel, and use other platforms as supporting branches. The message stresses trusting the creative process, adapting to changes in interests and algorithms, and maintaining consistency and passion. Ultimately, success comes from staying true to oneself and creating strategically intentional content that the creator genuinely loves.
FAQs
The podcast aims to help content creators move beyond their potential and become extraordinary by providing actionable advice and insights.
Content creators should treat themselves as personal brands or small media companies, not just influencers, to build authority and value.
Start with long-form, evergreen, search-based content to deliver maximum value from the beginning and build authority over time.
Focus on a home base, like a blog or YouTube channel, as your core, and use other platforms as supporting branches to avoid burnout and maintain consistency.
Consistency in practice, sharing, and passion is crucial to trusting the process and adapting to changes in interests, algorithms, and opinions.
Create content you love with strategic intent, ensuring it aligns with your strengths and authentic self to build a genuine connection with your audience.
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