Activate Product Training | Lisa Barnes

Welcome back to Activation Nation podcast. We're so glad to have you all here and I'm thrilled to be here today. We have a special guest joining us today. Lisa Barnes, our VP of R&D and regulatory and she is going to share some exciting things about our product. She is the expert at LifeBanage when it comes to products and so I'm thrilled to have her here and share and really go in-depth about activation and what that means here at LifeBanage and what our products can do for us. So Lisa, welcome and thank you so much for joining us. Awesome. Thank you so much Mindy. I'm so glad that I get to be on here. I don't think I get to be on this forum enough. So I'm glad to be able to jump on here and give everyone in LifeBanage just another avenue of getting information on products and remembering just how awesome our products are and their differentiation is. So we're going to just spend some time today kind of going through what makes LifeBanage so unique as a company, that differentiation, how that feeds into our products, and a little bit of where we're going. And so let's start first with the differentiation. So LifeBanage is the activation company. If you don't know that by now, we've said this so many times, but I think it always bears repeating. We are the activation company and what does that mean? We use the word activation all the time, but what is activation? Because activation is what makes LifeBanage different. And activation is #takeittomakeit. You take LifeBanage products to make what your body needs for health. It's empowering your body right at the root to make the antioxidants, the proteins, the enzymes, all the things that you need for better health. And so that is our lens that we use with all of our product development. Whenever someone asks you, "Hey, what makes that LifeBanage product so unique?" That's the answer. Activation. But why activation? Why does this approach really work? And it kind of goes back to how your body was made. Your body, it knows how to be healthy. I think I have three girls. I'm sure you guys have heard about before. 14-year-old twins and a 13-year-old. All three girls. I think back to when my twins were little and their little bodies that worked perfectly. Everything, every system was working well. They would heal fast. Everything was connecting. They had boundless energy. Believe me, they had boundless energy. And everything was working as it should. And then I compare that to how I am now in my late 30s. And you just see the things start slowing down and things start speeding up. Because our bodies deal with a lot. Age, stress, lifestyle, diet. And as a result, things get out of balance. And everything is not working as optimally as your health with your health as it did when you were little. I mean, even as my girls have grown into teenagers, you can see those shifts happening. And so, aging is really good processes slowing down and bad things, bad processes accelerating. So it's everything getting out of balance. And what's kind of sad about aging is that a lot of people really think that is inevitable. There's nothing they can do about it. They've already hit their best years. And really, it's just this march of decline after a certain age, really after, like, your late 20s. But the beauty of activation is that aging. And what we define as aging, the slowing down and speeding up and out of balance is not inevitable. There are things that we can do about that. Because with the right ingredients in the right amounts, you can bring those processes back into balance. You can bring, increase the good processes, slow down the ones that are more harmful, get your body working in perfect harmony. Because that is the heart of activation, giving your body what it needs to make and create balance. And really, life-and-edge was the pioneer of this approach. What we started our company with was partanum nerve two. And it was the first product commercially available to consumers that proved that giving the body the right ingredients in the right amounts, if we did that, we could influence cells in this way. Because there are a lot of things getting out of balance as we age. And so here, life-and-edge, the question we're always asking ourselves, I'm always asking my team when we start our development is what else can we activate? Because when we start at that cellular level, this approach to activation really can be applied all over the body. It's not limited to just one area. It really is a holistic approach to health. And so one of the questions we frequently get is what makes activation so different from other supplements? So why is activation kind of superior or at least what makes it different than supplementation? Because there's a place for supplementation. And we even have supplements within our portfolio that are nice companion products. But what are supplements? Well, supplements, they fill a new trait gap. Your body isn't making it or your diet isn't providing it, so you take a supplement. But what they don't do is ask the question, why aren't you making enough? What is causing these processes, these things to not be produced? And that's where activation comes in. It's asking that question because supplementation is really a band-aid. It's a short-term fix and you need band-aids. You need to have those short-term fixes, but you need to realize that that's not a long-term health solution. And so supplementation really doesn't fix the body, not making enough of what it needs. It's managing a symptom. And we want to move beyond symptom management and only looking at short-term fixes and really focus on long-term health solutions. Because what I want to know is the things that I am putting in my body now, the things that I am spending my money on now in my late 30s are going to influence my health and my 40s, my 50s, my 60s, my 70s. I don't want to just think about only today. I want to think about all of those goals that I have in my life and what I need to achieve that. And one of the big things is my health. And what I love about activation and this approach is that it's truly addressing the problem. It's getting to the root of what is going on at the cellular level. And when your body makes what it needs for health, that is so much more powerful than any supplement you can take. One of the calculations that my team has done is comparing the antioxidants that your body makes with vitamin C that you can take. So we looked at the number of free radicals that can cause damage within the body. How many vitamin C can neutralize? So keep from causing harm compared to what your natural antioxidants that you make, what they can neutralize. And what you make in your body is more than a million times more effective at neutralizing free radicals than a vitamin C you can take. What you make in your body is so much more powerful than anything you can take. And going back to like what am I putting my body, what am I spending my money on? I would rather spend my money on something that is going to be so much more powerful, so much more demonstrable. And it's working along with my body's natural processes at the root. So much more powerful than just bridging a gap, supplementing something that's missing. It's getting to the root to address the actual root cause of the problem. You would rather empower your body versus just managing symptoms. And one of the things that we say a lot around here in the office is that kind of cell care equals self care. Because we talk about self care all the time. We're always talking about what can we do to like really treat our body well and take that break we need. And really the best form of taking care of yourself is taking care of your cells because healthy cells make healthy tissues which make healthy organs which make healthy systems which make a healthy body. So if you're truly getting to the cell, the root cause of what's going on, you are setting the foundation for a healthy body through all of these layers of your body's health. And so we've used this approach with all of our key heroes in our line starting with our pretendum nerve two, which I already mentioned that hero that started in really with a flagship of this approach. And so if you go back to take it to make it framework that I mentioned earlier, you take pretendum nerve two, you are making antioxidants. Because as we age and live our lives in this world, everything we do, we see oxidative stress increase and our natural defenses against that stress which are those antioxidants they decrease. But the beauty of pretendum nerve two is that when you take it and you make those antioxidants, it has been clinically shown to reduce oxidative stress by 40% in 30 days. And it was really life and it just first product and what began our activation mission. I mean, it's one that's been proven over and over again, 30 plus third party studies. It's been validated on the ABC Primetime Special over and over again, this formula has shown the power of activation and what happens when your body makes its own antioxidants. Our next hero is our true science liquid collagen, which you take to make collagen. Because when you reach your mid 20s, your collagen starts to decline, you might notice it in your skin, your hair, your nails, your joints. Collagen is essential and it's needed for multiple functions throughout your body, all of those tissues and organs. Now, our true science collagen is so different because other collagens replenish that collagen. And so it declines, we add some more collagen, but it's not getting the root of why collagen declines in the first place, which is what our true science liquid collagen does. We activate replenish and maintain replenish. We do still have that supplementary piece, but we book ended with activation, stimulating our body to make its own collagen, and then helping to maintain that collagen by lowering enzymes that would break it down. And the result of that is our true science liquid collagen increases collagen density by 100% doing so much more than replenishing the collagen, it's helping to activate and maintain it. Our third hero is our mind body GLP1 system, and that's another one, you take it to make GLP1 hormone. And so due to a variety of factors, age, life, stress, diet, weight, GLP1 levels lower, which means that the pancreas receives or releases less insulin, the liver makes more glucose and the stomach empties faster, and the brain senses more hunger. And so all of this can lead to kind of imbalance in communication between our gut and the brain. And so the goal with our mind body GLP1 system is you are taking it to make GLP1 so that you are able to have a healthier relationship with food. Your brain and gut are communicating, you know when you're full, you're not craving all the things your body doesn't need, you're craving the things your body needs. And really it is kind of a partner as you make healthy choices in your life is you choose the right foods as you choose to move your body and drink more water and eat more protein. It's coming alongside you to help make that easier. So it's your partner in making your lifestyle the lifestyle you know that you need to be able to have that more long term health. Be that looking at all your assistants just working better together and a healthier relationship with food or be it kind of more of a weight management goal. Now the question that we always ask that I mentioned earlier is what else can we activate. And that's a question we've been at we constantly are asking ourselves, but one that we've been asking ourselves very recently. And one of the key areas in the body that we had never crafted an activation solution for was the gut. And so we had wonderful products pro pre and daily wellness, but we never truly had a gut activator. And so the question we asked was, can we activate the gut in the answer is yes, but why the gut? Why do we care about activating it? Well, the gut is your second brain. It's important. It's in charge of so many aspects of health. And your body really needs everything working together, every cell, tissue, organ and system. It's all helping to shape health. Everything is connected. And so the gut is especially important. It's connected to so many things. And that's why it's called the second brain. It digest food. It converts it into energy. It produces key vitamins training your it trains your immune system. It protects against harmful bugs and sends signals to every system in the body. It's like a master communicator. And it includes the gut microbiome, which is a community of trillions of microbes, including bacteria, viruses and fungi that are all working together to just help with that communication throughout the body. And it's whole wonderful until it gets out of balance, which it does for everyone, and how does that happen? What does that actually look like? Well, it gets out of balance with age, diet, medications, stress, lack of sleep, and so much more. And that feels like lack of energy, problem or skin problems, mood swings, brain fog, problems with your health and your immunity, gas, bloating stress, all of these things that just make it like feel like you're slogging through your day. And so the question we asked, because this is a key puzzle in the piece, it's a key puzzle piece in the greater puzzle of your health. So the question we asked is, can the gut be activated? And the answer is a resounding yes. We can give the gut the right ingredients and the right amounts to help bring everything back into balance and keep you healthy and in balance. Now, there were two things we could do when we realized that there was a gap in our product offerings. We didn't have that gut activator. We could create a product or we could find one. In the case of gut health, we found a true activator with P-84. I'm sure that all of you have heard about the acquisition of love biome and the bringing of P-84 into our portfolio. What you may not know is the care that went into ensuring that P-84 was the right product to bring within our portfolio. Steve, five asked me the question. They asked me and Julie Boyster the question early on when we were investigating the acquisition. Look at the products. Look at the product philosophy for love biome. Is it a fit? Does it fit into our activation differentiation? Is there a take it to make its story there? If there's not, then it's not the right fit for our company. And they were very serious about having our input first. And so we dug in deep. I have a spreadsheet that has way too many tabs digging into all of the details of every ingredient and every claim and every piece of putting that formula together. And I even had my team. I didn't know anything about the acquisition at the time, and I just threw up a hypothetical question to them. Okay, we know the gut is a key system to be activated. What would you do if you were building a gut activator? I gave them no hints or anything. I just said, here, throw some ideas up on the white board. They started throwing ideas up one after another. And as I'm watching them put them up on the board, I'm like, hmm, that's in P84. Hmm, that's in P84. Hmm, that's also in P84. And it was very validating to me because they had no bias at this point. They were building their own product that there was a very similar profile to P84 and what the team would craft just organically. And so it gave me confidence beyond just my own research into the ingredients and how they were put together in P84 that we were looking at something that truly would be a gut activator. And so we'll be talking more about P84 in future trainings. But what you should be incredibly excited about is I hear at LifeVanage, we have something that no one else has. We have this activation approach. We're not just limited to supplementation. We're not just limited short term solutions. We are truly getting to the root of health, going cell by cell, tissue by tissue, organ by organ, system by system, and activating what your body needs for health, bringing it back into balance. So everything is working as it's intended, going back to my twins. So that your body is working just like their little bodies were full of energy, full of life, full of hope and vigor and able to do all the things that you want to do. That's the promise of activation. And it's something that everyone needs because everyone has a body and everyone has a body that's facing aging, that's facing decline. Everyone needs hope that it's not inevitable. Everyone needs this message of activation. And so with the heroes that we already have and with this new hero that we're bringing into our fold, we have comprehensive activation solutions that are so easy to share. It's as simple as take it to make it. So my encouragement to everyone who's listening to this is you know people who need this message. All you need to do is pick up the phone, start texting or post something or have a conversation and just share your story, share what activation has done in your life and connect with them. And just give them the hope that there is so much more to their health than where they are today. There's a whole they can start their journey today and really be doing the things today that are going to influence their health 10, 20, 30 years from now and help them to be able to achieve their goals and their dreams. And that's the power of activation. Wow Lisa, that is amazing. I don't know about all of our listeners or everyone that is tuning in, but I have to say I am so grateful. Number one for LifeBanage is a whole and the products that we have here to to really help elevate our health and and just the our overall feeling and being able to like you said do things and feel our very best. But also I am not scientist or an expert in any way. And I am so grateful for our team that LifeBanage has that does all the research and the thought behind each and every product and making sure that it is exactly what our body needs to trigger that activation and make it work at its very best. So thank you so much for sharing all of that and and for all of the work that you and your team do because like I said, I don't know about everyone else listening, but I am extremely grateful for all of that. You are very welcome. The team loves it. I love it. Like this is why we got into this business. It's to really create products that are going to truly actually make a difference and improve people's quality of life. And I feel like the team has done just such a fantastic job here at LifeBanage staying true to that mission and never forgetting when they're creating products like who they're creating it for that they're creating it for people to really change their health. Absolutely. And you know it's it's nice to for like I said somebody like myself that is not a scientist that does not an expert in that field to just be able to feel confident that so much is going into it and so much thought and research and testing is going into all of these products. And so I think that that you know it gives people a lot of peace of mind and very grateful for that. Well thank you again so much for being here and for sharing. We it is not going to end here everyone. No need to worry. Lisa mentioned really briefly our new product that we are going to be sharing more about and and be able to learn more about in the future and we're going to continue to to do that. And so we have got some great podcasts coming up but we're going to be sharing more in the coming weeks about these new products about you know do some training how to use them some highlights about it and so we're really excited about that. So you're going to hear from Lisa again very soon and we're really really excited. So Lisa thank you so much for joining us today and we look forward to having you join us again in the future. Awesome thank you Mindy. All right thanks everyone thanks for tuning in and we hope to see you at the same time next week on Activation Nation. Thanks for listening to today's episode of the Activation Nation podcast. If you haven't already be sure to subscribe for future episodes and updates and share with a friend or prospect that you think could benefit from today's conversation. Check the episode description for any links or disclaimers and we'll see you next week for another episode and now the legal stuff. The statements made have not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results may vary.