A Deeply Unserious Britain-America Summit with Riz Ahmed
54m 17s
Riz Ahmed’s new Amazon series *Bait* offers a sharp, emotionally grounded exploration of identity, representation, and belonging for brown people in the West. Drawing on his personal experiences, the show uses the spy thriller genre—specifically James Bond—as a metaphor for the constant pressure to succeed and be seen, highlighting the irony that being "in the room" doesn’t equate to meaningful change. Central to the narrative is the paradox of representation: while access to power is valuable, it often leads to self-censorship, detachment from community, and emotional disconnection. Ahmed emphasizes that true progress lies not in simply being invited to a table, but in building one’s own. The show intricately weaves in authentic South Asian cultural elements, especially music like *Kawali* and psychedelic sounds from the 1970s, to ground its themes in lived reality. Through a mix of humor, raw family conflict, and poignant moments—like a character’s struggle with his parents—*Bait* examines the tension between public performance and private truth. It also contrasts the diasporic experiences in the UK and US, showing how history, politics, and cultural narratives shape identity. Ultimately, the series argues that storytelling matters not just for entertainment, but as a tool to expand who we recognize as human, challenge oppressive systems, and create new, inclusive forms of cultural expression.
Lemonada.
So impressive.
Can I tell you something?
Bro, I don't know what the hell it's called.
Why are you f***ing this up?
It represents the community.
I'm so dizzy, I'm drinking water in a mug.
You're drinking water in a mug, yeah.
Riz, bro.
Can we lock in?
We are, yeah.
But we leave each other very long, very long voice memos.
Yeah.
It might take me a month to get to it.
Hey, but it'll say 17 minutes, 34 seconds.
Actually, I think you starting a podcast makes a lot of sense.
Just getting messages from you is like, oh, what's this week's episode?
Yeah, I'll do that with an ad read in it.
Yeah, checking how your family's doing, brought to you by ZipRecruiter.
Riz Ahmed is the most talented person I know.
He is a legit polymath.
He went to Oxford.
He could have done anything, but he just happened to choose to be an Emmy-winning actor
and a critically acclaimed musician.
Dude, he's even got a Star Wars action figure of himself.
My man is a choking hazard for children under three.
And now he has created his first television series for Amazon called Bait.
The show is f***ing awesome.
Fun fact.
The co-creator of Patriot Act and this show, HMDK, Prashant Bikramanijam,
was a writer and producer on Bait.
Now, Prashant wasn't in Star Wars, but he was in a college a cappella group called Chi-Town.
Prashant did this in college.
I sat down with my buddy Riz to talk about representation.
Representation within a broken system means nothing.
There's no point being in a room if the room just changes you.
The difference between American MAGA and British MAGA.
The big difference is all racist people have less guns, which is great.
And why?
He used James Bond as a narrative device for this new show, Bait.
Jordan Peele said when he made Get Out, he said being black in America is like being in a horror.
My take is that being brown in the West is kind of like being in a spy thriller.
But we are going to kick things off by taking a closer look at Riz's acting superpower.
Quiet intensity.
Riz, what do you think your greatest quality is?
My greatest quality is, I hope, I hope, is that I'm a good dad.
No.
Your superpower is your quiet intensity.
You know what I'm talking about.
That's what I'm talking about.
That's what they pay the big bucks for.
Now, we're going to play a game.
Okay?
I am going to give you four emotional prompts.
And you are going to respond to each of these prompts with the same line.
I think these avocados have gone bad.
Repeat the line back to me.
Are you aware of the line?
Bro, because I have to put you through four scenarios.
Just so I know that you've memorized it.
I got it.
Okay, let's go.
You suspect your girlfriend has cheated on you, but you're not sure.
As she comes into the kitchen, you turn to her and you say,
I think these avocados have gone bad.
No, man.
I didn't do it.
Stop, bro.
This is not going to be like your audition.
I want to retake.
No, no, no.
Let me give you the other one.
Okay, good.
Come on.
This is not your audition for Bodhi where you put the tie on your head and all this.
I did it.
I did so many takes.
All right.
Hey, hey, hey.
All right.
Hello.
You're a serial killer with your victim tied up, helpless in your basement.
Fucking hell.
As you go over to your rack of torture instruments, you grab a drill.
You hold it to their head and you say,
I think these avocados have gone bad.
You're a doctor.
Yeah.
And you have to give your patient, who is also your father.
Oh, love this scenario.
The news that he has one week to live.
Oh, my God.
You put your hand on his shoulder.
You look at him and you say,
I'm boo.
Yeah.
Right.
That was.
Let's set the table because a lot of people don't know this.
There is a big difference between South Asian diaspora in America.
Yeah.
South Asian diaspora in the UK.
Yeah.
First things first.
How long have South Asians been in Britain?
How long have you guys been in Britain?
Hundreds of years.
Hundreds of years.
Yeah.
So, obviously, Britain's relationship with South Asia goes way back,
you know, because of colonialism and that whole thing.
So, you had, I mean, actually, interesting.
There's a take, you know, Wuthering Heights is out at the moment.
Wuthering Heights, my hot take, one of the best Bollywood films I've seen.
What's that?
Why?
It's basically a Bollywood film, bro.
There's like music.
There's nartak.
There's like dancing.
There's a love story.
It's like, oh, it feels like a Devdas kind of vibe.
That's my take on it.
Okay.
So, I enjoyed it on that level.
But, you know, Heathcliff.
Heathcliff is described as like dark-skinned and swarthy.
Is swarthy low-key offensive?
I don't even know what that means.
Yeah, it's offensive.
We're having people nod off camera.
But he's described in the book as like dark-skinned
and possibly of gypsy extraction and all this kind of stuff.
And that's part of the whole taboo of what Catherine shouldn't be getting with him.
A lot of like literary kind of, you know, academics and people and historians
look at it and go like, he was an Indian sepoy.
He was basically an Indian sailor or something, you know,
there was that colonial.
There was that colonial connection.
And that's actually.
And so you had people in the UK, the Lulakas,
going about hundreds of years.
I think the first Indian member of parliament was in the 1800s.
So, yeah, it goes way back.
You know, the founders of India and Pakistan,
they themselves went to Oxford and Cambridge.
Fact check me if that's wrong.
And so I've been there for a minute,
but I would say the big kind of migratory push was happening after World War II.
You know, Britain was a decimated country and needed to rebuild itself.
And so it invited people from its colonies, from the Caribbean, from South Asia.
To come and help and please rebuild the country.
And there was this kind of narrative that, like, actually, that's the homeland.
Like, as people who live under empire, like Britain is the mothership.
So there was this kind of really blended sense of identity for better and worse
that, like, Britain is home, even though I've never been there.
And so it was post-World War II.
And you started having a very working class community coming in,
primarily to help work in factories, to help build the infrastructure,
you know.
To literally rebuild Britain, you know.
Yeah.
And similarly from the Caribbean as well.
And that continued.
It was, you know, spiked again in the 70s.
My family came there after the big kind of cyclones in Bangladesh,
after the Indo-Pac war, after dictatorship and the Cold War started taking root in South Asia.
You had more and more people coming.
So my family got there in the 1970s.
From what I understand, obviously, you've had, like, Punjabi-Mexican marriages.
Right.
You know, people building railroads.
In California and stuff like that, in America, for a long time.
Right.
But the bigger migratory push was more 80s, 90s, that kind of thing.
So we had Chinese Exclusionary Act.
So a bunch of Asian people came.
Then in 1882, they were like, get out.
All y'all got to go.
Yeah, yeah.
Then 1964.
I remember that guy was there.
Yeah.
Civil Rights Act, 64.
That's signed by Lyndon B. Johnson.
A lot of the work of the civil rights movement.
Then that brings over a bunch of highly educated Asians and Macy's.
And that's the big difference.
Because I think the bar for migration.
If you're a South Asian in America was basically you have to have like a master's or a PhD or something.
So I remember coming here.
I start coming here like 2012, shooting the pilot of the night of.
I'm hanging out with people who's like, yeah, my mom is a professor.
So I was like, what?
And just seeing this and the suburban kind of thing.
And it was interesting to me, I think in the UK, there's a lot more similarity.
Of course, they're different.
I'm not flattening the experience at all.
So different in so many ways.
But being of Afro-Caribbean descent and being of Indian or Pakistani or South Asian descent, there were a lot more similarities to that.
So that kind of civil rights struggle, if you want to call it that, it took place arm in arm.
It's a lot more adjacent.
Right.
Whereas over here, it's like, nah, that is not the same.
No, segregated.
And again, I'm not saying it's the same there, but very different.
It's kind of the immigrant experience kind of happened in one.
Kind of in a bigger rush post-World War II over there.
I want to do a compare and contrast.
What does the Rishi Sunak moment mean politically?
The Sadiq Khan moment mean politically in the UK for the South Asian diaspora?
And then what does the Zoran Mamdani moment mean for the South Asian diaspora in the US?
How do these compare and contrast?
How are they similar?
How are they different?
It's an interesting question.
You know, look, I mean, I think that have there been brown politicians before in the UK that are prominent?
They have.
Yeah.
But a mayor of London, a prime minister, that is, of course.
Significant.
I think what's more interesting than their brownness, and I think this is where the representation conversation kind of becomes a bit defunct, is like representation in and of itself means nothing, right?
It's what are you representing, right?
And I think what was so kind of groundbreaking and interesting and beautiful about Zoran Zuin is that is the kind of he did not step into politics in a way that was deracinated in a way that maybe Rishi Sunak did.
He did not step in in a way that was apologizing for his brownness, not in a way that was pandering to.
kind of anti-brown or anti-muslim sentiments and that's something
that i think is really significant i think that's also something significant with sadiq khan
but yes i mean by comparison like i guess you're right we've had a muslim man now for a very long
time yeah in in the uk uh in london which is you know our biggest city i think what is also
interesting to me is like how both of these guys are like facing so much kind of racism backlash
criticism and in particular this is really hilarious meme that's like big on youtube and
instagram which is what's the meme london's been taken over oh yeah right here i am i'm here with
security we're walking around london like you're on safari or something yeah like you gotta turn
up strapped like bro a policeman carrying sticks bro take them out with a slingshot like and so
they've got this whole thing where where london's been taken over yeah and like yeah sharia law and
it's dangerous sadiq khan's london mate he's a taliban actually violent crime in london is an
all-time low
but of course that's not the interesting talking point so in the same way that zoran has become a
lightning rod for islamophobic narratives in the states sadiq khan has in the uk what's meaningful
about those and how that's really different to the rishi sunak moment is what are they representing
you know what i mean representation within a broken system means nothing unless you're going
to try and change that system you know there's no point being in a room if the room just changes you
and i think that's what rishi sunak represented to me and a lot of people now having said that
there are a lot of very right wing leaning you know like republican voting south asians that kind
of thing yeah oh brown so i'm sure like for some some conservative voting south asians that was a
big moment for them but actually to me it showed like how limiting it can be to talk about
representation as an end in itself right representation is only useful to have a seat
at the table if you're going to change up what's on the table and i think that's what sadiq has
done that's what zoran's promising to do so so we also have brown maga here
you guys clearly have brown maga there well actually the the chair but your maga dress is
better than our maga you think bro the maga here they're wearing fucking athleisure suits it looks
like they shrunk their suits and the goddamn driver how does our maga dress nigel farage is a
well-dressed person he's a bigot but he's well-dressed you think he's gone bro you can
let me just say this about republican racism you know he used to be in a 44 regular well-tailored
suit with a perfect peak lapel now these goddamn losers are going to be in a well-tailored suit
they're wearing these lululemon athleisure untuck it.com dress for the yeah these kohan
fucking and by the way i was sponsored by kohan and i appreciate the money but these kohan like
fucking i'm at the airport you can wear it to the airport and the golf course like bigotry needs to
be refined what we used to be a country right yeah yeah i guess i mean yeah that's one thing
people do say but but your maga does dress fascism fascists traditionally used to dress
very well didn't they
yeah totally that should be the new met gala thing yeah og fascism just be like all right
here we have it turned up no their collars were on point the tailoring was on point i have no
part i'm not co-zoning this any of this i'm not because he's invited i'm not invited it's
fascist fascism it would be really funny though if they're just like i'm dressed as mao chairman
mao you know it's true yeah he was he had a good neru collar there's a lot of like yeah yeah yeah
you're right they were at least well dressed is what i'm saying what is the difference between
the right-wing movement there and the right-wing movement here is it also a proto-fascist movement
there is it what are the similarities and differences there's a lot of similarities
and they're talking about replacement the great replacement theory and all that um it's about
anti-migration a lot of it's about the lightning rod of islamophobia a lot of it's taking place
along the backdrop of like western economic decline and rising inequality i think that's a
lot of similarities yes the big difference is we are people racist people have less guns okay which
is great
which is really lucky which is really good they're not strapped well yeah i mean they get to spend
that money on their outfits okay they made that decision yeah yeah exactly so they they they look
dangerously fashionable okay but they won't kill you as quickly gosh um so i think that's the big
difference i also kind of feel like there is a thing now with american the american right wing
where it's just like cartoonishly brazen
right you know what i mean it's just like like the things you read the tweets you read it's like
it's like wwe wrestling or something you know what i mean whereas i think there is still
an attempt often to try and dress up british racism as like polite common sense there's a
decorum to it yeah exactly exactly so um and that's one thing that that you know you could
say for better or worse is that like americans are much more in your face about what they think
and the brits kind of like you know
um kill you with a smile yeah so i think that's a slight cultural difference but i think actually
what we're seeing is like startlingly similar playbook and narratives taking root everywhere
from like india to the us the uk to hungary to france yeah you know what i mean it's it's like
the same couple of talking points like xenophobia it's like um gender right the gender war the
culture and the country's immigration yeah exactly the uk is a dead empire and the united states is a
i mean it's it's an instagram country i told you this that you live in an instagram country
so there's like instagram countries where you bring your girlfriend you take photos but you
take photos and yeah you whisper in castles and you keep it moving it's an instagram country you
know france is an instagram country hungary is an instagram country do you think why isn't america
an instagram country i mean we're interest like with the yellow taxis and they're like i'm walking
around today going like when is like rachel and ross gonna like pop out of the next corner no
there's too many potholes it's too shitty here yeah okay it's not aesthetically pleasing but we
are so you come from a dead empire this is a dying empire yeah the united states we're here we're on
our deathbed we're coding we're about to die of cardiac arrest as someone who is living in the
future and has lived in the future what do we have to look forward to as we see the light well you
have to look forward to is a lot of people claiming that they can bring the empire back to life by
doing increasingly stupid stuff like brexit
so like you know the fantasy of empire doesn't leave just because the reality of it has left
you know yeah it's uh that that mythology is so intoxicating and powerful you know and honestly
the idea of like we once were great and we're going to get back there again um it's kind of
something that has haunted so many civilizations again and again you know like the periods of the
roman empire about trying to get back to where we were before or um you know this kind of like
i think is like a big is a big part of the politics of denial you know so i i kind of think
that the reality of empire arguably is dying arguably may already be dead the more forceful
you have to be to control your empire the more shaky your control is over it probably right um
so i kind of think that actually that the narrative of empire will remain and may actually
become even more strident and so the actions to try and shore that empire up it's like you know
the smallest kid in the like it's the small guy yeah outside the club at 3am at 3am you've got to
be worried about right it's like that kind of over compensatory thing so i think we're going to see
more bombing of more countries and i think we're going to see more of this kind of like um beating
of the war drum more posturing more grandiose narratives the more the reality is kind of
sliding away from that because it's like it's it's clutching desperately it's something that's
slipping through your fingers so there's that to look forward to this is gonna get worse
i think so i think so oh man the worst is yet to come yeah hey let's talk about the new show bait
amazon let's get it march 25th streaming now you pitched me bait at swingers diner in west
hollywood you acted out the entire series i did yeah he basically did an interpretive monologue to
me at swingers that's true yeah um do you gotta tell you something you invited me to this swingers
diner place yeah you're like man the smoothies the sundaes the ice cream the pancakes they're amazing
yeah and we sit down and they go like hey what are you having and i'll go oh man i'll have the like
i'm in america screw it i'll have the pancakes with the ice cream and the sundae yeah and you
go to you and you're like ice water please it's like what the hell is that bro you set me up man
i set you up i did set you up i did set you up i was like let's get wild yeah yeah yeah i let you
take the first bite of sin but i got an oreo shake stop capping bro i got an oreo shake to cap it off
no whip they know what it is i go there all the time it's my favorite ticket uh to go to but
anyways you pitched it to me it's my favorite ticket to go to but anyways you pitched it to me
real quick i'm not going to have you do the full because it was incredible you actually
did the cold open of the pilot all the way to the end i'm not going to have you do that
but it was pretty amazing people a couple of hours wouldn't it yeah yeah but what is the premise of
bait the premise of bay is there's this kind of out of work british pakistani actor who somehow
gets through to auditions to be the next james bond and when word gets out that he might be
the next bond people have some very strong opinions about it so much so that his life
starts to resemble the spy thriller he's auditioning for so you know like jordan
peele said when he made get out he said being black in america is like being in a horror that's
why i made it my take is that being brown in the west is kind of like being in a spy thriller right
against your will and um and so i wanted to use that wheelhouse use the world of bond use the world
of like paranoid spy thrillers to actually do like a comedy it's about how life always feels like one
big audition i think that that's like something some of the people can relate to
even if they don't audition for a living you know we're constantly trying to project this version
of ourselves it's in control successful desirable but behind that beautiful you know instagram photo
is like the panic attack and the loneliness and the anxiety so it's about that gap between how
we want to be seen and who we are right and i've told it in this playground of of um the world of
bond and it's out of work actor do you remember the original seed of the idea is it true that it
came from chris morris that's such a funny thing you should say it didn't come from chris morris
but here's the thing so i had um been kind of scribbling down ideas for about 10 years
and those ideas were all about like i was saying that gap between how life really is and how it's
seen right let me give you an example when i um when it got announced i was in star wars right
people are texting me like bro you've made it you're blowing up you're killing
it
and what people don't realize is you're in a hollywood movie you still have to do your own
laundry right right so what's happened is we've got a water leak washing machine's broken haven't
got any clean clothes so i head out to do my laundry in a massive laundry bag full of dirty
clothes yeah uh you head to the laundromat pink swan shit pink pink swim shorts bright green
puffer jacket flip-flops only clothes i have tried to wash my sneakers as well stupid idea
i'm on my way i realized my brother's birthday i haven't got him a cake i head in to tesco
which is our local supermarket i think let me get my birthday pizza pizza that he likes i forget to
beat the pizza properly on the self-checkout they think this is the world's worst shoplifter
yeah he's like he's like this guy's um not well you know the way he's dressed and he's doing this
whole thing he's rushing around i need a pizza i need a birthday candle for a pizza you know
it's a bizarre order i'm trying to check out and they catch me and they're like hey
you're shoplifting and i'm like no i'm not and then i'm late and also i've got to do my laundry
and i've got water and all that and i'm like i'm not going to do my laundry and i'm going to do my
leak yeah i'm seeing right you're in swim trunks in a puffer you're like why would i shoplift yeah
exactly i totally and then they basically um the situation devolves to me kind of basically on my
two hours sleep trying to deal with his leak going dude i'm not shoplifting i'm in star wars
and they're like he's definitely crazy you're banned yes we're gonna call the police if you
ever come back to tesco's that was the reality okay the perception is like i'm on a yacht with
han solo right yeah and i just started writing up these examples and so it grew out of that
but shaping it into this version of this story through the prism of james bond that happened
when i connected with my co-showrunner ben carlin he's incredible super experienced writer
works a lot on the um what's it called the show the the show john stewart's show colbert report
bro he's right here are you getting this wrong bro i don't know what the hell are you this up
he's it up they're all connected to something about american late night
they are all jesus they are all called the tonight show every single one of your shows
tonight with jay leno tonight with jay jimmy fallon
brother there's a lot of tonight have a little bit of respect saying it's the tonight show and
it's the late show okay the late show the tonight show these are different parts of the night give
the man his flowers you're screwing this whole bit up all right okay do you want me to set this
up properly look you gave it an interview in gq in 2018 you were in an iconic movie called four
lions which is huge in the diaspora basically the premise of four lines you should watch this movie
you probably haven't seen the movie but if you're brown you've seen the movie you've seen the movie
the premise of four lines is a bunch of dudes try to join al-qaeda but they're too stupid to join
actually a lot of white people's favorite movie as well oh really in the uk it's like it's like a cult
classic in the way that i don't know what you guys have like napoleon dynamite or something
it's like a lot of people it's like it's my jam got it so it's it's so it's a sunday school classic
here in america like if you went to sunday school together like juicy four lions like it's a very
subversive comedy but chris morris writer director of four lions tried to convince you to do it
then this was written about in a gq interview now brother look i don't always trust interviews
okay but you tell me if this is true he's still worried about starring in it until morris put it
like this this is a step towards a brown james bot and suddenly ahmed says he got it this is so
impressive can i tell you something i thought finally if you're doing a podcast you could
finally leave the whole powerpoint thing behind never never bro but even doing a podcast no never
my guy's got a powerpoint thing going on it's what's happening it's amazing it's very impressive
well what's interesting is how this connects to bait bro well this
is very interesting because really what is james and what is what chris meant by this
i said i don't want to play a terrorist i don't be doing that kind of stuff i'm only playing
lead relatable roles that people can relate to and he said there's a step towards brown james
bond and what he means by that is these characters despite their misguided political views or the
background will be characters you are rooting for and um and so it was it was that was definitely
maybe somewhere in my subconscious and so like it wasn't like four lions led to bait but i guess the
similarities are this is that you're rooting for an unusual kind of character and also the style of
humor the comedy the fast-paced kind of right witty british kind of sweary kind of thing but
in that moment did what he was did that seem tantalizing in the early aughts of like right
hey man if you do this role you could you could you could be number one on the call sheet this
is your path right yes no i didn't ever think that i would actually be james bond by doing four lines
quite the opposite um but i did think that he had a point in that if you want to play characters
that are relatable and a wide section of the audience can root for and not be kind of othered
in the stories that doesn't mean you shouldn't lean into the specificity of who you are yeah
you know i'm trying to say there's two ways of trying to like connect with audiences one is like
i'm bob i'm playing a character named bob i'm dave let's not talk about my background or anything
let's just it's just going to be like i'm going to be like i'm going to be like i'm going to be
random it's going to be like we're not even talking about it the other part of it is like
i don't know like what cool is doing you know what cooler michael b are doing is that we're
going to lean into the specificity of our identity our heritage our culture
but it's just slaps and it's like and so people will relate to the specificity of it
so i think that's something that i took with me and i think bait is that show that is both very
very specific i mean we literally filmed it in the neighborhood i grew up in the park where i first
held hands with a girl and first time i got jumped that literal park
that staircase is in the show the first time i had a panic attack when i was about to go on stage
do a club we restaged that exact scene in that exact venue in north london kentish town forum
and so much of it is is leaning into the specificity and the feedback i've got is
it people just finding it very relatable on an emotional level yeah i loved it bro so it had
all these ingredients of these kind of crazy stories but what made it coalesce together
and and tell a story through the prism of james bond was when i connected with my co-show runner
um ben carlin who's incredible experienced writer showrunner multi-award winning don and he when
talking to him about my life and talking about some of those juxtapositions talked about how
my name had been mentioned in relation to james bond a couple of times and potential casting and
press and whatever right and he was like that's it that's the that's that's that's the symbol of
aspiration success manhood desirability that this character needs to be chasing because we're
actually feels like this right it couldn't be more different so james bond is a really useful
archetype to explore that journey of really of self-love and needing self-love so to me the
series really grapples with paradox and and and i feel like your work is at its best when it does
that it's not giving these hard answers and in the west in america there's very much of like
what is the answer to this how do we exactly stop this how do we stop capitalism how do we stop
and what you what you've done brilliantly on the show is you in each episode unpack different
paradoxes episode one the rumor leaks that shah is going to be the next james bond that he's
auditioning that he's auditioning to be the next james bond shah's father says something he drops
a bar that i think is the ultimate first paradox call me if you need a body double for sex scenes
that's the first one which is yo a lot of brown horn dogs out there for older men that still
think they got lead in the pencil love that love that joke let's put that on the shelf but the the
the one that i really love that that you dropped in the trailer that a lot of people i don't think
or let's double click on this one is this is their country yeah don't provoke them don't provoke them
don't don't bother them you know i sometimes think maybe my dad was right with that because
he did say that to me well that's the first paradox which is do you dream big do you go for
it or it's like hey look if i do that keep your yeah because our generation was keep your head
down or they're going to throw us out and our generation was like they're going to throw us out
this is my country i'm born here and you know we're part of the fabric of this even before we
even got to this country we you know our blood and soil and toil built this place in cotton you
know in empire and like there's an argument to say that like the the prominence of our stories
the strident tone of our desire to have a seat at a table
the unapologetic nature of our culture and our self-expression is part of what we are seeing this
big right-wing backlash against right that actually it is and you see that i guess you know with the
when people are getting you know oh look who they cast for the little mermaid look at the
cast in cinderella you know you see all this kind of stuff people just like these archetypes
these cartoon characters yeah are like mean so much to them they feel like they're symbols of
their primacy
And so there's an argument to say,
that you know our parents were right in a way is like trying to aim higher and trying to act like
you belong there and it's your table as well of course you can have a seat at it that that ends up
creating backlash and provoking them does that mean we shouldn't do it no of course it doesn't
mean we shouldn't do it doesn't mean like you know um no it's tricky bro so i was watching the
martian this is both those things are true yeah i was watching the martian and my dad walked in
he got super mad and he just basically said why are you watching this they're not sending brown
people to the moon first of all i think he wasn't on the moon i think he was on mars he's on another
planet but i take najmi's point he's like the fuck you why are you thinking about what did he want
you to watch what do our dads want us to watch if our dads could like navi connect to the fucking
news they are they have they are the news is fried to their brain the news and whatsapp bro it's like
this to their news isn't it yeah the navi style they just plug right in style yeah and as you
watch um indian news ztv
indian news ndtv yeah that's it yeah is that so it's an interesting thing meaning but i got into
this argument with him it's simultaneously sad and real he is right like what the they're not
trying to this this kind of chris nolan interstellar narrative is not does not include
bengali immigrants in it respectfully yeah yeah right this sort of like hey time is my greatest
challenge i'm gonna bend time that's the greatest like bro we have real
challenges what are you talking about like hey it's julia louis dreyfus from the wiser than me
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if stories didn't matter then people wouldn't try and censor them if stories didn't matter
then um stories would not be banned or they would not be considered subversive we would
not give them the attention that we do
yes part of why we give stories attention is part of like kind of distract people entertain people
numb people that's i'm going to call that entertainment i'm going to call that art
you know but a lot of kind of um the reason why we do is because in built to us is like we have
a reverence for story because it's how we make meaning out of our reality you know and and the
weighting that we give to different characters and stories or um so you believe nicole kinman
huh you believe nicole kinman mostly why do you believe nicole kinman
why what'd you do man you know what i'm talking about play nicole kinman
we come to this place for magic we come to amc theaters to laugh to cry to care because we need
that yeah all of us of course we do that indescribable feeling we get yep when the
lights begin to dim amc 16 or 25 here in manhattan and we go somewhere here we go we've never been
before not just entertained not just entertaining together dazzling images nicole took all my
talking points i want nothing for the rest of this podcast honestly this is like my this is the bit
that i do our heroes feel like the best part of us and stories feel perfect and powerful i've got
a take on this yeah because here don't interrupt her they are
amc theaters we make movies better that's amazing wow thank you nicole she's got bars for days so um
here's what i'd say stories do matter but representation is not an end in itself
you know um there's like this this um there's kind of there's this theory of media i think
is like herbert marcus or someone like that um i'm probably misquoting but this idea that like
actually
in order to maintain control of a society you need to have kind of tokenistic representation
of marginalized groups right within it um to feel like they've got something and actually
there's something they have is meaningless it's like a marxist kind of like critique of like
liberal media right like we're going to represent all these different points give them a couple of
these lines exactly it's actually the structures which you are creating in are still oppressive
they're still corrupting they're still capitalistic they're still unequal and all that kind of stuff
now that is partly true that's
but that's also not accounting for all the stories we're telling outside of those systems
you know stories matter not just like when you go to see them at amc theaters they matter the
stories you tell your kids they matter the stories you've inherited they matter in books they matter
in regional theater the stories i'd say are bigger than just like corporate hollywood necessarily
right i'm not going to kind of tie the value of storytelling purely to that arena but even within
that arena of course it's meaningful having um you know um sinners up there smashing it in that way
of course it's meaningful having black panthers but it's also meaningful having black panthers
in that kind of way and and and that's because and again i say it's not an end in itself but
that's because of what it inspires how it inspires people to see themselves differently and see other
people differently i do think that what stories do and what our role as storytellers is is to
constantly expand the scope of who is considered human and what is considered human i think stories
matter for all those reasons right yes but what excites me more now rather than having a seat at
the table is building my own table right and i think that's what i'm trying to do i'm trying to
do that's what bait is for me that's what hamlet is for me that's what you know building my company
is i guess like i i came into this kind of feeling like you know i want to stretch i want to stretch
culture yeah really that's what i think stories have the ability to do like i said expand the
scope of who and what is considered human i want to stretch culture and before i thought that was
mainly about like me just popping up as bodhi rooker and venom and that kind of stuff stepping
into the archetypes that already exist but actually there's so many that we need to create so many we
gave actually about the idea of playing james bond after monkey man came out which is such a
banger so impressive such an incredible film and they said to him like so damn after this you want
to do james bond and he said you know like i don't want us all fighting over the same scraps
i want us to tell our own stories as well i wanted to i wanted to add new um kind of things new i
want to add like new archetypes to this kind of feast you know what i mean so no i don't want to
be james want to be monkey man i thought that was such a beautiful way of kind of um getting out of
this binary like this representation matters because representation is often about like
being invited to take a seat at someone else's table but actually for me the thing i'm more
interested in now is like i said building my own table i mean one of the things you talk about
in the second episode shah supposed to go to a very fancy british museum event he's with his
cousin zolfi which literally
they then created an actual one the year after we made the show oh they they that that replicates a
british museum like a version of the british met gala directly after oh we shot ours but there's
a really powerful moment in it where there's a bunch of protesters outside of the event right
and it's kind of this really great avatar it represents the community so dizzy i'm drinking
water in a mug you're drinking water in a mug yeah this is classic yeah bro let me just get the brand
and a shy mug he tells the protesters uh he walks by the protesters and his cousin says that you
know you got to be outside with the community you got to be outside with your community
take a picture with them and shah says we got to get in the room like i can't be with
my masjid friends i got to get in the room change happens in the room and one of the things you've
talked about is the power of getting in the room you've been in every room that you could possibly
think of you work with every director you could possibly think of your discography is crazy your
photography's nuts one of the things you've talked about in interviews is sometimes you go
into the room but the room changes you what does that mean i think that access to power access to
these rooms can be intoxicating in and of itself and that's what i mean by representation not being
an access and your position not being an end in itself which is soon not being prime minister
is meaningless it's about what are you doing when you're in that room how are you trying to change
it how are you trying to bring other people through as well rather than trying to be the
one you know so so that's kind of what i mean by that and i think often like you know the desire to
have access and to have that position and have that favor can be so intoxicating that you will
muzzle yourself you will censor yourself you will leave behind um your values and the version of
yourself that you were before and that's partly what the show is kind of exploring is this idea
of like how far do we travel from home in the hope of trying to represent home how far do we lose you
and i think that's kind of what i mean by this idea of like how far do we go and how far do we go
and i think that's kind of what i mean by this idea of like how far do we go and how far do we lose you
through my movies to home is a lot easier than being there yeah you know what i mean and there
is that because then you got to be home with your parents and you're like bro this is nuts
actually you have to be with your family it's better to write fictional family so so then
actually unpack real family but you know i mean i i guess there's there's um there's this kind of
like representing is like a really um there's a nobility in that but it's also a kind of like
way of not being present yeah you know the other paradox that's really beautiful that you unpack
in the in the show is the desperation of celebrity so in episode 102 he goes into this fancy schmancy
event okay and he's one of the only brown people there there's another surprise cameo by another
amazing brown actor he's there but you can feel sha's desperation he's got to be he's got to say
everything right and he's got his perfect speech plan
but we've also felt like
the desperation of our community that's outside the building
why are you going in there man slow down you should be out here with us
hey yo yo yo let's get a photo with you what's the problem bro if i get a photo take with them
it's not it's not the right image i'm going for right now all right the real change happens in
there we gotta get in there i mean what's your feeling on this whole like you know my where my
character's like no the change happens in there happens in the room versus you should be out here
protesting with us what's your take on that because the hilarious thing is we made the show
and then directly after that we're like oh my god we're going to be out here with you
after we made the show this actually happened they had a british museum version of the met gala
mia was performing and lots of people forming and it was like indian themed wow and of course
the british museum houses lots of kind of colonial artifacts that were kind of looted and stuff
some sold some looted and there were protesters there yeah and people like came up and like tried
to bum rush the thing so it was kind of crazy like the mirroring of art and life and i guess
like what's what's your take on that whole thing of like being in the room versus
yeah so we've both been to the met gala we were both there together yeah my take on it is the
whole thing of being a public figure or celebrity is actually just a tragedy because the thing that
you're given the gift the tofa that you're given is the opportunity to change your life
the tragedy is that you try to change the life lives of others but sometimes you can't and you
see those limitations so you see this thing that's really beautiful and life-changing
and then you also can't get your dad to take his diabetes medication do you
understand what i'm saying i mean so i can pay for my yeah my mom's knee surgery but i cannot get
yeah my dad to you know uptake his protein diet but this dude will pound crispy cream donuts yeah
he's coming to the premiere tonight i can't wait to see him man he's gonna if they have coca-cola
he's going what you said goes to the heart of the show so it's a tragedy it's actually the mandate
of social mobility the mandate of the immigrant child is leave us behind don't look back but also
take us with you and it's like it's a paradox yeah it's a total paradox and you're kind of stuck in
a kind of no man's land so i think that really goes to the heart of the show again it's like
how far do you travel from home to try and represent change please or help home yeah you
know and can you ever go back really you know what is that about and i think actually think
that's something that people can relate to not just if you're like brown or child of immigrants
you know so many people like leaving their smaller cities and towns moving to the
big city it's to change their life to change their life and and to kind of try and um you know help
the lives of the people they've left behind right yeah but can you ever go back can you ever bring
them with you what is that you know that the mandate we've been handed is a kind of a lonely
one so that you articulate beautifully in the show in the third episode bro i don't even think
this is a fictional show this might be a documentary
i'm watching the show and this is harrowing full-on family fights funny it's a comedy it's
super funny comedy but trying to like yeah what i love about comedy is you can be more raw than
you can in a drama you can be more ugly more honest more messy than you can in a drama yeah
that's what i love about but at the end of episode three he gets into it with both of his parents
his dad provokes him and says get out of here and he said why are you telling me to go why are you
telling me to leave i left to go do something good why are you telling me to leave i'm trying to
do something i'm not sitting here watching the fucking news and complaining i'm out here trying
to change the world so that people don't treat me like a worthless stinking packy that scene that
episode a lot of different things going into it first of all my parents always watch those indian
dramas yes and pakistani dramas yes and often those india dramas you have a massive family
occasion everyone is in their finery everyone is kind of there looking their best and some like
terrible bust up happens publicly yeah and someone gets
slapped and there's crash zooms and there's all this kind of stuff i actually wanted to like
take from that and find what is the truthful version of that that both winks at that genre
but it's actually about what is at the heart of that genre what is it like the real pain at the
heart of it and i wanted to try and walk a line of both like with the whole show both dealing with
kind of like something kind of heightened and comedic and playful but actually just gets to the
to the to the root of that emotion so that's one thing i wanted to do kind of like just conceptually
play with that that thing um like what's the because when i watch those things with my parents
i'm like this is amazing but also it didn't feel real to me right i want to want it to be just as
crazy but also real that was one thing i want to play with the other thing that went into it is
like something about look the show partly is interrogating this idea of the the um arrogance
and delusion of the representer
i'm doing this to help you and change your lives why can't you be grateful it's like bro you ain't
changing nothing for me right you're sorting you you you're getting paid you're getting pats on the
back you're getting this that and the other yeah sure maybe i caught a little contact high off of
like having your action figure once or twice but like bro your success is actually about allows
them to ignore the rest of our reality that's a narrative that a lot of people have bro i've been
told this yeah they're like oh you think you having this fancy schmancy youtube podcast i'm
i was i'm benefiting from it yeah i'm like yeah you're cc'd on the email but my mom's like no you
bcc us we're forgotten yeah yeah the sands of time you're left behind right there's there's truth in
that i mean that's not just true for people who are artists but also like politicians right the
idea of like when you go to another place to represent a group of people in your constituency
you necessarily lose contact with them or you benefit them or yourselves right so it's that
whole idea i wanted to kind of play with with that as well um because i felt both sides of it
of that i've sometimes felt like man like this parent who thinks he's like like what do you think
this is bro you're not in the you're not in the streets like i've felt it from that side to some
people and i've also felt it from the other side like man i'm busting my ass to try and put my
people on try and celebrate the culture and the people who come for you most of your own people
that's crazy right i've seen both sides of that i don't have a view on it really i'm just an
artist trying to make my work and make it as honest and messy as possible and that's how life is
and you work it out as you go but i was really interested in that question you know i was really
interested in that that paradox yeah um of that love hate you know yeah and even the the paradox
of the platform shah represents the celebrity platform the one who made it through the door
so he better use his platform to change the world but you also see the limitations of him being the
only one in the room of how much and also the people and also the people who have not made it
into the room and the people who have not made it into the room and the people who have not made it
into the room often don't understand how um tentative and and um conditional your place in
the room is right it's like bro you walked on that red carpet you could do what you want man
it's like bro like yeah this ain't my house you know what i mean um so this is interesting kind
of like again the gap between perception and reality that somebody once told me that the gap
in your public and private self is the amount of shame that you carry right i think that's true
i think that's true that's kind of what the that playground of shame is where the show is is kind
of like um you know telling its story one of the interesting things that happens in the story too
is shah has an agent and man shah has to do the one thing every celebrity
hates brother i've done it you got two choices you rather do the notepad app
or you do what i did you go to camera and during this holy month of ramadan may god
may allah protect you from ever having to go to camera
but a recurring theme and paradox that you talk about in the show is the public persona that we
all have to take yeah and by the way every citizen and netizen has to go that's what i'm saying this
is not a show about being an actor or a celebrity i couldn't care less if it was that
show it's actually about something that we all go through we all have that public persona we all
have that online avatar that instagram profile and we and it's totally at odds with our reality
right right which is why we feel so lonely now because we're not actually kind of out there
communicating connecting with the versions of who we are the version of who we want to be and how we
want to be seen so that that gap is like is not exclusive to celebrities and actors we've got to
get out of here so i'm going to do two things one of the things that i loved just so you know all
of the things that you've done in all your projects but i loved about this project is you
added kawali music to the genre
to the form. Everybody gets a chance, hopefully, fingers crossed, as an artist to have your
own show. You have, you end episode three with this very beautiful Cavalli track, 'Sacchia
Orpila'.
- It's one of my favorite.
- Bro, it's beautiful. It moved me to tears. I watched it three times back. It's a beautiful
song. And then I added it to my Spotify playlist. So it's kind of crazy that I have 'Sacchia
Orpila' and then I have 'T-Pain' back to back. It's a very strange thing.
- Same, similar things.
- But talk about, but talk about what that means to you. Why does that matter to do,
to add something so specific and beautiful? You're the one that put me onto it.
- Yeah. I mean, partly it's just kind of honoring the reality and authenticity of the world,
right? Like we wanted to create a world that musically was as specific as it was for me
growing up in Wembley or whatever, right? And we actually ended up leaning into a very
particular kind of South Asian music for most of the show, which is late seventies, early
eighties, Pakistani and Indian psychedelic music.
- Yeah.
- And that was the kind of psychedelic funk that was used and disco.
- Yeah.
- So this is like, you know, India, Pakistan, like the heart of the hippie trail coming
in from Afghanistan and stuff. So you had some like crazy acidy kind of psychedelic,
funky, crazy, really playful, unexpected, subversive music. And that's kind of laced
in throughout the whole show. But there's this moment of 'Kawali' that I wanted. I mean,
just on a really basic level, like it hits me emotionally. It just hits differently to
me.
- Yeah.
- Maybe because I grew up around it, maybe because, you know, it kind of goes back into
my deep brain and my child brain, but also just because it is in the same way that like
Fado, you know, that Portuguese tradition, it's music that is designed to just hit you
emotionally with a level of like pain and poetry that I think is really hard to match.
And the third reason, so like, yeah, it's authenticity. It's like my own personal connection
to it.
- Yeah.
- Because I actually do want to put people onto this music.
- Yeah.
- You know?
- You helped me understand it beyond just the cassette tape.
No, but you unlocked the, its connection to our culture and heritage. Not only, it's almost
like our gospel movement, music meets soul music, meets poetry.
- Yeah, let me speak on it a little bit. So on our Sweatshop Boys album, Kashmir, we sampled
a lot of 'Kawali' and we had interludes of 'Kawali' and specifically I wanted to use
excerpts of recordings.
- Yeah.
- That sounded interestingly like rap music. So if you have a 'Kawali' singer like Aziz
Mia, he's going double time and rapping like he's like barring it out. Like he's an MC.
- Yeah.
- And I kind of wanted to find a way, a lineage to trace my own artistry back to that wasn't
purely appropriating from another tradition. I actually wanted to see how I could fuse
and confuse it with like, you know, UK dance music, American rap and 'Kawali' and those
kind of, that Holy Trinity is kind of what makes me up. You know what I mean? That's
what I grew up listening to. And so I want to put people onto this music. And I think
something that's really beautiful about it is again, it's about paradox. You know, 'Saqiyya
Arpila' is a bartender, 'Pour Me Another'.
- Yeah.
- And it's a song about God and what is one of the most sacrilegious things you can do,
drink alcohol as a Muslim. And yet it's about finding God in this, through intoxication,
through losing your senses and actually through losing your way.
- Yeah, it's beautiful.
- You know, just being on your knees at the bar, 'Pour Me Another', and actually that's
where you find God. So I think it's, yeah, like you said at the top, it's a music that,
like the best poetry, embraces paradox, which is what the show is trying to do.
- Riz Ahmed, ladies and gentlemen.
♪ ♪
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Podcast Summary
Key Points:
Riz Ahmed’s work, especially the show *Bait*, explores the paradox of brown people in Western societies, framing their experience as akin to being in a spy thriller rather than a horror.
The show uses the James Bond narrative as a metaphor for the constant pressure to perform, succeed, and be seen as desirable, reflecting the real-life anxiety of self-presentation.
A core theme is the tension between representation and transformation—being in power doesn’t automatically lead to change, and often results in self-censorship or detachment from one’s roots.
The series highlights the emotional and cultural authenticity of South Asian diasporic life, incorporating specific music like *Kawali* and psychedelic Indian-Pakistani sounds to ground its narrative in lived reality.
Riz Ahmed emphasizes building one’s own cultural table rather than just being invited to others’ tables, advocating for original storytelling that expands what is considered human and valuable in media.
The show reflects on the immigrant experience, showing how success often comes with loneliness and a failure to reconcile public success with private family realities.
The contrast between the UK and US diasporic experiences reveals differences in historical migration patterns, political representation, and the treatment of brown identities.
The episode’s emotional core lies in the gap between public persona and private truth, illustrating how shame, performance, and identity shape everyday life for diasporic communities.
Summary:
Riz Ahmed’s new Amazon series *Bait* offers a sharp, emotionally grounded exploration of identity, representation, and belonging for brown people in the West. Drawing on his personal experiences, the show uses the spy thriller genre—specifically James Bond—as a metaphor for the constant pressure to succeed and be seen, highlighting the irony that being "in the room" doesn’t equate to meaningful change. Central to the narrative is the paradox of representation: while access to power is valuable, it often leads to self-censorship, detachment from community, and emotional disconnection.
Ahmed emphasizes that true progress lies not in simply being invited to a table, but in building one’s own. The show intricately weaves in authentic South Asian cultural elements, especially music like *Kawali* and psychedelic sounds from the 1970s, to ground its themes in lived reality. Through a mix of humor, raw family conflict, and poignant moments—like a character’s struggle with his parents—*Bait* examines the tension between public performance and private truth.
It also contrasts the diasporic experiences in the UK and US, showing how history, politics, and cultural narratives shape identity. Ultimately, the series argues that storytelling matters not just for entertainment, but as a tool to expand who we recognize as human, challenge oppressive systems, and create new, inclusive forms of cultural expression.
FAQs
The show follows an out-of-work British-Pakistani actor who auditions for the role of the next James Bond, causing his life to mirror the spy thriller he's pursuing. It explores the paradox of ambition, identity, and belonging in a world where being brown is often seen through a lens of suspicion and stereotype.
The show uses the spy thriller genre as a metaphor to explore the lived experiences of brown people in the West, highlighting how their lives often feel like constant auditions for success, visibility, and acceptance—both in reality and in media.
The inclusion of 'Kawali' music grounds the show in South Asian cultural authenticity, connecting to Riz Ahmed’s personal heritage and reflecting the emotional, spiritual, and paradoxical nature of cultural identity and faith.
He argues that representation alone is meaningless if it doesn't lead to change. True impact comes from challenging systems, building new narratives, and creating spaces where marginalized voices can shape their own stories and realities.
It refers to the danger of being in positions of power—like celebrity or politics—where one might lose connection to their roots, values, or community, and instead conform to the expectations of the system they’re supposed to represent.
The show highlights how people—especially marginalized ones—perform idealized versions of themselves in public, leading to loneliness and a disconnect from their true selves, which is a central theme of emotional authenticity in the series.
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