9 - التسويق

(upbeat music) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) It's extremely easy. (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (laughing) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (laughing) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) (speaking in foreign language) and these are the proofs and these are the advantages that they give. The first step in the marketing system is to determine what is the message for these. The first thing we know is who does the work. This is part of the message. The first step is who I am, who I am targeting, what is the problem that I have, what is the purpose of the solution that I am presenting about the other principles that are present. The first step in the marketing system is to determine who is the one that I am targeting, what is the purpose of the solution that I am presenting about the other principles that are present. The first step in the marketing system is to determine who is the one that I am targeting, what is the purpose of the solution that I am presenting about the other principles that are present in the market. After that, you can publish this message. For example, you made a partnership with someone who makes an event, so you look at a speaker at a conference, you look at the stage, you say to this message to generate leads to your business after the talk, you go to your booth and submit a form so that you can contact them and follow the speech. This message was published in any media, in any channel. This message is for people. The person who is interested in this message will respond by phone, by form, by website visit, any kind of responses that you put into the system. You will do lead generation. The second step after the message is leads. You will generate leads, how? This message will go where and how will this lead be accepted? It will be accepted on DM, it will be accepted on phone, it will be accepted on form, it will be accepted on calendar, it will be accepted on Zoom, it will be accepted face-to-face meeting, it will be accepted by leads. The last step in the marketing system is what we call the customer. This lead will turn into a customer, any lead will turn into a customer in sales presentations. You can do sales presentation even if there are sales that will talk to people. You can do sales presentation. Sales presentation depends on the type of business and according to the nature of the leads. If the book will come to me and there is a PowerPoint, you can put a complete sales presentation for the client. If you send a phone, you get the same call in the middle and you close the same. Sales presentation unified. If on the website, this is my favorite, because I don't know what to say. How to do a sales page, how to write on the website? If e-commerce, the picture will be the same, product description will be the same, call to action will be the same. Sales presentation also presents the offer in the best way possible. All types of power that I have in the brand and credibility, with the signs of the reliability, the good things, the line, the testimonials from previous operations, all things I prepare, the sales kit, etc. And I prepare them and the sales person takes from everything. For example, when you ask him a question, there is a job that is more interested in the experience of the previous operations. Look at this video, testimonial, etc. We have worked and worked a lot. There are other operations that are very interested in the offer and the deal, that it takes the best deal. Look, you will pay for this price, but before that, you will take something, something, something, something that is the total price, etc. In fact, you will take a very great offer, a great package, etc. In the sales presentation, you have to describe that you understand the problem well and know what is the reason for it and how to deal with it. For you to convert, you need a very solid sales presentation. You prepare the marketing message, you prepare the way to receive the lead, how to handle it. Then, I prepare the sales presentation, which I will tell you about any lead that comes to me consistently, and I will tell you the whole system. Not everyone will say different things. And the sales presentation is either on the website, or it will be on Face-to-face meetings, or on PowerPoint, or on the phone, it will be on the script, so that it comes to the thing that you want to do. Yes, perfect. I am very interested. The course is small. Yes, the course is small. The things that I like in the podcast, I will tell you, the things that I like in the podcast are more than live, for example, streams, etc. The point is that you really like to rewind, if you take notes and put them in until you get the right information. But generally, there are other ways to rewind. There are other ways. All the words you said are built on one of the programs that he built. I didn't want to talk about it, but I feel that it is necessary. The thing is that there is a program called Marketing Mastery, you can do it, and you can tell us quickly. Yes, let's talk in a very simple way about how to build a marketing system. The business is made up of four steps. The first step is called contrast. The second step is conversion. How do you convert the lead to the customer for the first time? Then we talk about the continuity, how to do it. He talks about brand and refer, and how to buy more than once. To increase the value of the work on the field, and to buy more than once with the business, and buy with the largest number. The first step is to try something simple, but then you can buy because you see that you are fulfilling the promises you give. Then we talk about the control. How do I achieve all the steps in the system? What are the numbers that I want to follow so that I can have a dashboard like this? This number, and I have something in mind that I want to make a red flag, that there is a problem here, I have to enter and intervene, and then I will solve it and fix it, and so on. How do you do the dashboard that you want to achieve the marketing system that you are doing? The marketing industry is one of the best programs that you want to do, honestly, because to the point, like you are 70 years old, it removes the mistakes. The first thing is simple, as a person, as a person who has problems with marketing, the first thing is to do something fun, you have to do things like this, you have to do things like this, how do you do it? So the marketing industry says this is the way, these steps, this is how you do it, I will do it, and so on. This is one of the things that people want to do when it comes to marketing, there are a lot of shiny terms that come out, growth hacking, funnels, a lot of shiny terms that come out, when you go back to the basics, marketing is very simple, very easy, and troubleshooting is very easy. For example, when someone tells me that I did it and got the result, I thought, why didn't I get the result? It is very easy to troubleshoot the issues that are given to marketing, but when you understand basics, you put the basics right and you understand how to think, and marketing mastery is a part of marketing mastery, 1.0 and 2.0, in 1.0 I was very stressed, I wanted to teach you how to think, as a person who is working together. How to think, because when you understand, the blocks are built on each other, it is very easy, if there is a problem, you know how to troubleshoot it, and you solve it and find the results are improved. The basics should be there before you read the shiny terms and the new things that are around us, you should put the basics. If you understand this, you will understand what is right and what is wrong, even if the algorithm changes, you can solve the problem. The marketing mastery program is available on the website www.passionpoint.co, there is a link tree available on the social media. If you want to take a 10% discount on the podcast, you can send an email to [email protected]. As usual, if you have any questions or topics you would like to talk about, you can send an email to me at www.passionpoint.co - In which way? - In the way, not in the queue. That's it, we will end the episode here, thank you for listening, thank you very much, see you in the next episode, God willing.