#835: Make Money While You Sleep: The Email Flows Every Retailer Needs

Welcome to the boutique chat podcast where we're going to help you build a profitable, sustainable business without you having to sacrifice your profitability, your family, or your sanity. Each week we're going to dive into real conversations with retailers who have been exactly where you are and industry experts so you can learn and know exactly what to do next, all in community over competition. Whether you're just getting started or you're growing past an eight-figure business, you're in the right spot. So let's get into it. Welcome to this week's episode. Hey guys, welcome back to the podcast this week. I get so excited when I get to bring one of our very own members of the boutique hub team to the podcast. Lindsay, thanks for being here. Thank you so much for having me. I'm so excited to be here. Oh my gosh, we have so much to talk about today. I hope you guys that are listening like have a notebook because I know Lindsay's going to be dropping bombs on all the things need to know. But you are one of our newer boutica black coaches and I hear people sing your praises day in and day out. So I'm just so grateful that you're on this team and then you're going to share your wisdom with us today. And thank you so much. And I just want to say like this is such a full circle moment for me when I first joined the hug in my mom. We were listening to the podcast every week, never missed an episode. And I always said like I'm going to be on that podcast. I don't know how I'm going to do it, but I'm going to do it. And I'm now here. So this is so exciting. That's my favorite part. It's like when a vision board moment comes true. I know how important those are to me. So thing that I get to be a part of it for you. That is so kind. I appreciate it. Okay, well speaking of you and your mom, let's spin it back to the beginning. I always have to know everyone's origin story. How did you first start in business because I don't know if everybody knows this like before boutica black, you're in the business. So bring me back to the beginning of your boutique journey. Yeah. So my mom bought the boutique from somebody in 2009. And it was to make a long story short, it was basically her trying to find a way to support herself. My dad was dealing with some pretty severe mental health problems. She had three kids. We were all under 15. So she bought the store basically is like a lifeline for her. And it just turned into this amazing community for her for our family. And it just became like another member of our family. So to speak. So I really grew up like in the store going to buying shows. I used to work for her after school and high school. And then when I was graduating from college, I actually had a corporate job lined up, believe it or not. And I was going to move to Chicago and you know do the whole corporate America thing. And a really rare opportunity came up where a space in the center of our hometown opened up like prime real estate main street USA like iconic New England downtown scene. And my mom said like, Hey, you're about to graduate. Do you want to do this? And I I just said, you know what? Let's go for it. I literally packed up my apartment. I had a mini Cooper at the time. So I had my entire apartment in my mini Cooper. I drove down to that space and literally started. It's possible. Wait, pause. How do you figure out your apartment in a mini Cooper? That's amazing. So I didn't have any furniture, thankfully. So it was literally just like clothes essential, you know, essentials. I had done it like three times. It was a real Tetris moment. But yeah, I literally just like started working my, I remember so vividly, my mom and I literally like taking like three, like two by threes and just like sticks and stuff and building our fitting rooms on the floor of this raw space. Oh my gosh. Yeah. And then it was amazing. And after like three years, I had really built out our clientele and then just, you know, COVID happened and pause before you pause before COVID grew back for a second. Tell everybody where you were like, you talked about like a quaint little New England town, like tell everybody where you were and then what did you guys sell at the same time? Yeah. So the new location was in Madison, Connecticut. It's a very small New England beach town. It's a really special place. And we wanted to extend. We had another location in Wallingford, Connecticut. And that's our flagship. And we had always focused on everything from denim to evening gowns. So we wanted to keep that kind of in the same realm for the Madison store, but make it a little bit more lo and style focus to have some, just some different things across each store. So the store kind of turned into its own like beachy resort kind of identity. Yeah. And it just grew from there. It was, it was really amazing. And we were so lucky that we were already members of the community, but just to build it from there, it's, it's a really special place to be. We're so grateful to have that location. So good. So fast forward to COVID, post COVID, how did the business grow and change from there? Yeah. COVID was, COVID was interesting for everybody. I'm going to tell you where you're living. Yeah. Oh my gosh. I know. So I remember like March 16. That was the day that we had to close. And my mom and I said like either we kind of lay down and let this just ruin us or we figure it out and see what we can do better. So we took our grant money from the state. We invested in Shopify. We really made a point to invest in technology. And that was my introduction to Shopify, believe it or not. And that was, oh god. 5, 7, 5, 6, 7 years ago now. And we built out our online store. And then I ended up doing our live sales just as a way to connect with our customers because we couldn't see them in person. So it wasn't, my intention was originally not to sell to people. It was literally just to have face time with people and just talk because we were all in our houses. And I was literally delivering packages like by hand, like throughout COVID to keep us afloat. And after that, like the live became an integral part of our business to the point where I had customers stopping me in Starbucks saying, oh my god, I watch you every Thursday. Like it's so cool to meet you. It was wild. And it just became like this crazy sales channel for us. And we would not be, honestly, the business would not be where it is today without COVID, believe it or not. It just made us better. Yeah. It was on this sounds terrible, but honestly looking back, it was one of my favorite times because just what you said, like going live and connecting with people was just the most amazing opportunity for so many small businesses. I'll never forget during this time. And Lindsay, you probably follow Mike McAllowicz, who wrote the book Profit First during, during like right in the middle of COVID, I was on his podcast. And he was asking about like kind of the state of retail. And he framed it in this very doom and gloom like, oh my gosh, how are the stores doing? This is so terrible for them. And I was like, listen, Mike, this is the best thing that ever happened to them because if they chose to invest in technology or if they just chose to go live like you were saying, like doing a workout show, doing a cooking show, just having a glass of wine and hanging out, like businesses were exploding at the time. And it was such a huge opportunity for our industry. So as terrible as it was for many, I am so grateful for that opportunity. Everyone learned so much and forced businesses to really get with the technology and get with the times. It's also like the first time that we didn't have to be in the store and we actually had like extra time to do all the things that we will have time to do. So yeah, it was scary and it sucked, but it really like, I don't know where we could be without it. Totally. One question that I get asked all the time is, am I ready to run Facebook ads? Or are my Facebook ads running at the optimum rate they could be? Or maybe Facebook ads are all that I need to solve all my businesses problems. Well, literally after hearing these questions from thousands of people, our team at the boutique hub decided there's got to be a better way to help you. So Jeff Fenn, our team of coaches and our entire staff put their heads together to build boutique hub black. This is our highest level program here at the hub for serious business owners who have already optimized literally every other area of their business inside of membership and retail bootcamp, but they're just ready to pour the traffic on top. So inside of boutique hub black, we're going to help you do three things. Number one, we're going to help you optimize your website for conversions. We're going to make sure it's trustworthy. You've got the right theme. Everything is working properly. So when you do send traffic, people are actually ready to buy. Now, if you're a brick and mortar, we can also optimize if you're ready for conversions at your brick and mortar. So either business owner works inside of boutique hub black. The second thing we're going to do is we're going to make sure your business gets found on Google. Your Google, my business profile, Google Maps, and every other key aspect of SEO, we're going to get it set up for you correctly. And then finally, we're going to pour the traffic on top. We're going to teach you how to run your own Facebook ads and optimize your ads. Whether you're brand new, and we're setting up ads for the first time, or maybe you've been working with an agency for years, and we just need to tweak and optimize, make sure you're getting the best row as possible. Your one-on-one coach is literally going to hold hands with you, sign into your account with you, and make sure you're ready for the traffic that your business deserves. So inside of boutique hub black, not only do you get your one-on-one coach, you're going to have two live coaching opportunities every single week. Plus, we have a huge opportunity with Meta to offer some cyber security features that may help you in the case of getting hacked. So come, book a free discovery call with us to learn more about boutique hub black. It's a free website audit to see if your business is ready for the traffic that it finally deserves. I'll see you inside. When did you and your mom join the boutique hub during that time? Oh, man, we must have joined boutique hub like five years ago, and I don't remember how we found you guys, but I think it was like one of the classic Jeff ads, and my mom was like, "Lindsay, you got to go look at this guy Jeff." He knows all of these things, and I've never heard anybody talk about this stuff, and then we joined, and it was just like it opened up this whole world for us, and like the amount of education that we have gotten through the hub. It's just mind blowing like I cannot tell enough business owners about the hub that I've never heard of it Like it's the only thing like that And I'm always on my calls with my BHB students saying like nobody teaches you any of this without the hub like you have no Resources so it's such a it's such a great piece of education that I really hope more people utilize Well, it's so full circle for you. So tell me like tell me the the rest of the story So what is the state of the business with your mom today? And then tell me about taking the leap you and your mom were in BHB Boutique of black for those of you who don't know And then that's Jeff like our team's favorite way to hire is hiring from within like somebody who's already been a student Who already has been taught all the methods and then to get to come on as a coach? So tell me about the state of the business and then your transition to the team Yeah, so state of the business when I never thought that I would be able to kind of move on from it I'll be honest. I was super burned out and I kind of took a step back and said like I have such an amazing team right now If I'm gonna leave and make that leap like now is the time that I can do it I feel like I'm not leaving anybody high and dry and that was always my number one priority Especially because my mom was my business partner So when I had the thought I was like you know what like I really am focusing more on the tech right now And that's kind of where my passions lie and to be able to help other businesses has always been just something that I've been interested in so When I just kind of decided to reach out to Jeff was like hey, I don't I don't know what's going on here But if you guys need anything from me like I'm I'm here I'm thinking of making the decision and it just worked out it started in the fall and I you know came to the new year And here we are so it's super super exciting. I'm so so grateful to be part of this team It's awesome and my mom is still chugging along and they're killing it and just you know doing all the things So it's been really great to watch I love that so knowing the business from the inside out coming onto the BHB team I feel like everyone on the team has like a specialty right everybody is really good everyone's good at ads everyone Understands that but everyone has a specialty outside of that And you have a couple specialties one of the biggest being the email So I really want to get into that today But kind of give everyone the lay of the land if they haven't heard of BHB yet What is it and then the coaches what are their specialties? Yeah, so but you come black is essentially like a marketing master class It's like college for marketing with retail And all of the coaches we all like you said are really well rounded in ads But we all have our little specialties. So like Zoe she is a Absolute boss and it comes to meta and Google ads that is her thing Casey and I really focus on emails specifically Clavio Dylan and I really focus on Shopify and Dylan was on the podcast before and he really has some good Information when it comes to data especially and then Katie and Megan are like our content queens super super talented Haley she's our live sale guru comments sold. It's just an errand to Aaron also like amazing with ads. We just have like Such a well-rounded team and then we have Java now too who Java also is a business owner So he and I kind of bring a unique perspective because we know what business owners are dealing with on a daily basis So we really get to kind of have different hats in that regard because that's what we were doing already for our businesses Yeah, so good Java's been a part of our mastermind with his wife Serena I do think that like both of you bringing that to the table and all the BHB coaches have come from the business like their mom was in business Or like they were in business themselves or they worked for a boutique before they came in So I love all of the inside knowledge that all of you bring to the table. So let's talk specifically about email I I feel like emails one of the most underrated channels when it comes to marketing like the shiny object is meta I feel like everyone comes in and says I just need ads But the truth is will you also need a list that you own yourself? So tell me about like your passion for email. And why do you think most people overlook it? Yeah, I think when it comes to email I think as people that own businesses they forget to We can step back and kind of think about what it's like to be a consumer and that's kind of how I want to approach my emails So and I think people forget to just like this is an extension of your business and my main goal especially like with my mom's email strategy for one is Extending that online shopping experience to your emails and I think a lot of people see emails is just being you know Drop a photo in there. Hey, we launched this go check it out And it's not really like that anymore that kind of puts a bad taste in people's mouth. So I And also too for small businesses like we have such an advantage to personify our emails and make them really personal for our customers So I always want to make sure that we're just extending that in-person shopping experience to emails That's always the goal and to just nurture your subscribers and make them feel Steen even if it's just through an email. Yeah, I always hear this common objection to email They're like, but I don't want to overwhelm people with email I don't want to be annoying in their inbox. What do you say when people have that objection? I will say, you know what if you don't get emails from like Macy's or Nordstrom go sign up and see how many emails you get from them in a four-day span Right and nobody nobody bouts an eye. They're like, okay. Well, they're Nordstrom. They're whatever. So I think this thing too is like we're not bothering people if people don't want to open the emails They're not going to open them, but the thing with solid email strategy is to make it so people want to open it It's worthwhile to them. They're getting something out of it. So whether it's Education or you know, I have like one of my Western source. She has every Sunday She sends scripture in the mornings like make it branded make it something that's worthwhile for your subscribers to Open that they look forward to and that they anticipate Yeah, and that's so true because you know, really the statistic show maybe three percent of your customers are ready to buy right now So what do you do with other 97% you have to nurture them and you have to tell a story and build a relationship And I think email is such a great way to do that So if someone's listening and they're just like new to email You were talking about Klavio But sometimes people are like I don't know if I'm ready for that yet Do you ever encourage people like start with Shopify's email and then move into Klavio or like Demystify the tech stack for people Yeah, I mean, I always especially like coming from someone that owned their own small business Like I'm very conscious of the financial aspect of it. So I know Klavio gets expensive So if you're not ready to dive into that because Klavio is such a beast of a platform It's amazing. Well, if you're not ready for that definitely start with Shopify. There's features in Shopify that are similar to Klavio Kind of similar setup and you can you know, where do workflows have things be automated for yourself template stuff out And Shopify too has so many amazing resources that you can you know learn about to kind of get comfortable with the platform But if you are afraid to start with Klavio start there. It's a little bit more simple. I love that all right So when you're getting started first things first you want to make money while you sleep So what are the flows that people should have set up no matter what from the start? Absolutely. So when I start emails with people I always tell them you need like at least four big ones So your welcome flow is your most important one. That is your introduction to the customer. So Telling your brand story and I also too like as far as the welcome flow goes like make it visual tell your story Get really personal with those people because again, this is what like the Nordstroms of the world cannot do So your welcome flow is super important and then I always say set up your band and cart set up your band and browse That's you're going to make your money in your sleep And then post purchase follow up. That's another one that people kind of overlook because they're like well No one's going to open this email. This isn't going to convert but It could end up being your biggest money maker believe it or not. It's that Subscriber nurturing. Yeah. Okay, so dig into that a little bit further So how do you make because I think people do forget that and that's brick and mortar and online You think about like a step to the perfect purchase right like there's the pre-nurture But everyone forgets the follow-up and how important the follow-up is so how do you make that follow-up communication Really convert? What's your strategy? Yeah, so if you have brick and mortar and online, I do like to Separate those post purchase follow-ups based on where they're shopping and that's where Clavio really does kind of come into play Because you can separate by someone shopping in POS versus web So immediately I'm separating those out because it's a different approach And for in person We're going to make it a little bit more simple and say thank you so much for shopping with us We really appreciate it and then from there you can even have like Let's say it's 15 days later after their purchase say hey, we think you might really like these So think about someone walking in your store. They have a fitting room full of stuff And you're like oh grab this white t-shirt This looks great with these jeans and then throw on this pair of shoes a hat So and so so like you know just again building that in person shopping experience Doing it through email and you can also automate it too, which is awesome Um, I really think like the post purchases where you can kind of have like the art of the upsell and the impulse buys And just again keeping people engaged and it doesn't have to be salesy either it could be like hey We're just checking in we're throwing and these events, or did you know about our life sale? Did you know that we do rewards program, stuff like that? - Yeah, I love that. Okay, so those are the core four that you talked about. Beyond that, this is what I love about Clavio is, there's just so many details, so many different ways to segment people. So you had mentioned like the art of the upsell, crosssell, so on. What are some other unique ways that you see boutiques using Clavio that are segmenting by brand or really getting to the nitty gritty of the customer type, either for a promotion or a sale, right, or a product launch, or even like a get back campaign based on a customer's purchase history. Like what are some unique ways to use it? - So I built out the biggest flow I've ever built in Clavio for my mom's store, and it's just the abandoned browse flow, and I kind of did like a test basically, and I segmented everything out. So Clavio has something called conditional splits, which is exactly what it sounds like. So I separated them by high intent versus low intent. So a shopper that is looking at a product two times or more in the span of 24 hours, let's say. So that's your high intent side. That side is gonna be a little bit more focused on the sale, and then the low intent side is kind of just like easing them in a little bit to the sale, and also within that, segmenting it out based on what they're shopping for. So if someone abandoned a pair of jeans, for example, we're gonna build out a custom product recommendation block for them in Clavio for tops that go with their jeans to build out that outfit. I always called it like the difference between getting dressed and getting styled. So again, like building on that abandonment, and we have to paint the picture for people. I always like to assume that nobody knows how to dress themselves, you're the expert. So when you can really build up that outfit for people, that's where you make your money. And also people are really. Yeah, exactly. Like that's my problem. Is most people like they think about it the other way. Like, oh, I can, I can style people like I know how to do this, but I just assume that everybody else knows how to dress themselves as well, but no, that's why you're in business. Yeah, absolutely. Yeah, absolutely. Exactly, and I always tell people too, like people can spend their money literally anywhere. We have to give them a reason to spend it with you. So again, that's where it comes down to sharing your story, being as relatable and personable as possible. That's where small businesses have such an advantage that I don't think people realize all the time, and it is overlooked, like you said. Yeah. So besides those, any of those flows that you just talked about, like which is one side of, I like to think of it, like I said, making money while you sleep. What about the other side of Clavio? How often do you have boutique owners sending campaigns, launch emails, new collections? Like what does that look like on a weekly basis? Yeah, so I think it, again, it depends on your brand, obviously. So if I always tell people, come up with a schedule based on if you do live sales, or if you're doing weekly product launches and kind of like round it out from there. So, or my mom's store too, we kind of created a schedule based on our live sales. So we were going live on Thursdays at 6 p.m. So every Thursday at 6.45, which is about when the live ended and the products were out, we always liked our live customers to kind of get the advantage of shopping first. So we would send out the email at 6.45 every Thursday, customers anticipated it, and we would just have like a great hero image, new arrivals, shopped what just dropped, and it was linking to the live, and then it was also linking to the collection. So people could re-watch the live, they could shop the collection. And then from there, I also think people forget like, you can teach people something, build an outfit for them, give them a cocktail drink for the weekend, stuff like that. So, and I don't like to send emails on Mondays either because think about how many emails you get on a Monday. So Tuesdays, your best Wednesdays. Sundays are really great opportunity for Sunday scrolls. It doesn't have to be as complicated as people think it does. Like think about the information you'd want to be sharing with your best friend. That's kind of like the approach I like to take. - I like that. Now, half the key if you're sharing an email with your best friend, how do you get them to open it? So let's talk stuff with lines. What's working with subject lines right now? - Yeah, subject lines are interesting. What I have been testing with a bunch of my accounts is making the subject lines vague, believe it or not. 'Cause yeah, think about how many emails you get in a day. If I'm seeing an email through the hundreds of emails I get that says, oh, we saw you left something in your cart. Are you really gonna open that email? Probably not. So instead make it like, you know, make it as vague as possible but also make it branded, trying to think of something like that could relate to somebody. It could be like your closet is calling. Something that's like cute branded, but also like leans into something that somebody's gonna open. I'm also not a fan of emojis in subject lines. I think it just kind of, it gets a little spammy after a little while, but if your brand is emoji and like maximalist focused, do you love that? I just think sometimes it can get a little weird in people's inboxes, but yeah, the subject lines, you can be a little sneaky with those, believe it or not, and you know, world those out with your AI tool. I love that. Oh, there's so many ways to use AI. Have you, like, let's talk about the data specifically and then how to maximize it with AI. Do you have boutique owners who are loading like their best performing campaigns into AI and reworking like, let's double down and what's working, let's eliminate what's not or how are they using AI to maximize their data? I actually haven't worked with anybody that's done that yet, believe it or not. I wish more, I'm glad you said that because I wish more people would use their AI to work harder for them. And again, with going back to Clevio, like Clevio has so much data, it almost gets overwhelming. Download your benchmarks, download those reports or even like, take a screenshot of your best performing campaign for the week and say, hey, this got so and so open rate, this is our revenue from it. What can I do from here to continue that cycle? So I don't think people realize that you can really make that tool work for you as much as humanly possible. - Totally, okay, and sneak peak. I don't think I'm supposed to talk about this yet. But sneak peak, we're building a tool at the boutique that is going to be your business's operating system that will connect is we have Shopify connected now. Clevio is something that's coming next so that automatically your AI could do that for you. And it could be like, good morning, Lindsay. I notice this about what's working and what's not. Let's send these emails today. And based on your past history, here's what we think would work best for you. So there is something moving, snap snap. - That's amazing. - I'm so excited about it. Okay, let's give people benchmarks. So when you're working with a store and you're like, okay, this is what we should be shooting for, for open rate, click through rate, conversions. Like what are the goals that people should have in mind? - Yeah, so average open rate right now for retail specifically is like between 35 and 40%. If you get it closer to 50, that would be amazing. But again, it's nurturing the subscribers. So the more you kind of build out that journey through your emails, the more your subscriber and open rate is going to grow. So that's the goal, obviously. And then click through rate is about like two and a half to three and a half percent. Again, that's the average. The click through rate is what we want to be shooting for because that's how we get people's data on the website. And then once they click, we've got them, we can send them retargeting emails, we can send them the abandonment, flows, all of that good stuff. And then conversion rate is going to be like one and a half to three percent, very similar to your website. And unsubscribe rate. We want to keep that at a healthy like 0.25% usually. I think people forget to clean their lists up too. And that'll always lower your clavio bill, which is always a plus. So if you don't a little sunset flow is definitely build that out. I learned a sunset flow for the first time ever when Jane was on your podcast. That I must list more podcast episodes like 15 times. One of my favorites will clavio like guru. I love that. Oh, she was the one that got me to sign up for it and I just like geeked out from there. So thank you, Jane. Thank you, Jane Casper. I love it. Okay. So you mentioned, I think this is really important. I just want to highlight what you said about unsubscribes are healthy. I think a lot of boutique owners take it personal and they're like offended. I would be like, wait, like, bye, bye Felicia. It's okay that you want to unsubscribe because I want a healthier list. So it's okay to have unsubscribes. It's okay to clean your list. It's okay to get it small. And also you don't have to have a huge list to make money from email. But it is important to focus on growing your list over time. So what are some strategies that you guys are using to grow your email list? - Yeah. So again, I think going back to like having a really solid schedule for those emails making it worthwhile for people, that's part of it. And then also just, you know, making sure you have a pop-up for your website for new people. Get them to subscribe right away. And that's where like that high intent versus low intent comes into play. And you don't have to give away the farm. I am one of those people. I do not love sales. Like that is just not for me. And it shrinks your margins. So we don't want to do that anyway. You know, give them a standard 10%. If you don't want to do that, cover their shipping. Just give them something or buy like some really cute jewelry for next to nothing and have that be their free gift when they subscribe. Give them something. So it's work their while. And then from there, like we don't want to be spamming their email. So really segmenting out that list. So this group of people is not getting the same email. And this group of people is not getting the same email. and most of the time, going forward. back to your list size. Most of the time you're segmented lists are going to be like 1500 people or less. And that's where you really get into the nitty-gritty sales strategy of, you know, talking about their favorite brands or if someone really likes, um, let's say, Lise, for example, um, just be sending them emails about Lise and highlighting when you get new stuff in. If there's something that goes on sale, even if it's just their size and build it out from there, again, we have to extend that level of service that we have in person to the email. Agreed. Agreed. Okay. These are so many good things. I hope everybody listening so far has pages of notes. Um, but I have a few more questions, a few more quick questions in a lightning round. But first is, um, if you look across like all your clients right now in boutique of black, what do you think the most successful stores have in common? The most successful stores right now are focusing on visuals and heavily branded emails from your subject line to your footer. And I know that sounds weird to think about. But like, when you set up a flow in clavier, one of their defaults, uh, it's just drop in text, right? And if I open that email, I'm not, I'm not even going to read it because like I see all this text, people's attention spans suck right now. So you could take that same amount of text, build it out in Canva as a visual and then drop it into your email that way. Anything visual like people just respond to things that are pretty, right? We love all the, we love pretty things. Yeah. So a real good way to give people information is to make it visual. Um, and that's what I've been working with my accounts on. And specifically, uh, shout out to double c western. We've been really focusing on leaning into her emails and like her welcome email starts with Howdy Partner and you know, just even having the language be branded. So that has really been working. I love that. So important. Just personal knowing your ideal avatar is something everybody should be working on. So that's awesome. Okay. Couple of lightning round questions. Lindsay, uh, first things first, uh, and you can answer this either as a BHB coach or as a retailer. So whatever, pick, pick how you want to go for this. Um, but if I give you two hours back in your day to focus on income generating activities, where do you or your clients focus first? Oh, man. Two hours. That's a lot of time. Um, I would be refining the flows for sure because that is how you're going to make money in your sleep. Your flow should be your most revenue generating employee that you don't have to pay. So that's a quote. We're putting that on a mug right there. Okay, what's been the hardest lesson you've had to learn in business? Oh gosh. Um, I think taking on too much and kind of over promising and under delivering, um, I have ADHD. So like I can be doing like a million things at once, right? And if I forget something, I, you know, it just, it happens. And so I've really focused on making sure that like I live and breathe by my to-do list, everything gets done and I make sure to not take on too much. Um, and make sure that everybody's getting the same amount of my attention. Yeah, that's, that's so key. But it's also a superpower, right? Absolutely. It totally is. I can juggle like no business. Oh, my gosh. Okay. What's been the best business advice that you've received that just always sticks with you? I mean, this is going to sound corny, but I think community over competition, honestly. Okay. Well, I mean it. I mean, the amount of amazing business owners that I got to meet over the almost 10 years that I was a business owner, like it is so special. And like at the end of the day, you would nothing without your community. So really lean on people and just kind of build that out from there. That is what's going to bring people back for more every single time. Yeah. People over companies, I love it. I think people don't realize I know it's all connected. It's all at the end of the day like anything is about people. And this is the thing like going back to that AI conversation. But I've really been leading into just thinking about like how much we're leaning on AI inside of the hub and what we're building for our community. Well, you guys have already been doing a boutique of black. I know you're using AI a ton, but I think the more you can lean into something and even your flows making money while you sleep, right? The more you can lean into something that saves you time and creates a more refined process, the more time you have back to be a human and build community. So it's all interconnected, like use the technology, but allow it to make you more human and build those relationships with people. Totally. Okay. Last quick one. What is a money mindset that you've had to unlearn along your along your journey so far? Oh, man. I think focusing on instead of like this is happening to me, the lack of money and instead shifting that mindset to this is what I am moving toward to lean to my profit, that abundance, whatever that looks like to you. I think that's definitely like the shift for sure. That's so good. That's like growth mindset, fixed mindset, right? Like leaning into what is the opportunity that's in front of me versus why you got the problem? Oh, I love that. That's really, really good. Okay. Lindsay, last question for you today. And this is always the big question on the podcast. So I'm sure you know what's coming. But at the end of the day, let's fast forward, you know, 20, 30 years down the road and you're on that front porch with your family and your friends and you're looking back on the journey that you've had so far from the business with your mom to being a coach, all the things in between. What's the thing you really want people to remember the most about you at that point in life and really how you lived and how you live this journey? This is so surreal that I get to answer this question. I'm like a super fan. Actually, I love it. I think for me, my focus has always been like for the customer for my account. So being able to really make an impact on anybody's life, whether it's one of the business owners that I'm working with or it's someone that I dress for their wedding, being able to be a very small part of their life, but making things easier for them, changing their lives, improving them in even if it's just a very small way. That's what I really want to be remembered for, I think. I love that. Every impact matters, every touch matters. Yeah. I think that's so good. Business is such a ripple effect and I'm just so thankful. One of my things I'm most proud of for Butika Black is the opportunity that you have each one of you to just touch people's lives on a daily basis, whether it's giving strategy that can change their business or change their life, or I know you guys are just a shoulder to cry on too, like you have you have real, deep, meaningful conversations with people every single day that also changed their lives. So Lindsay, I'm so grateful for you. Thank you so much. I have to just share a quick thing because you just mentioned that I had somebody that joined Butika Black from our first webinar back in, I think February. And she had one of the biggest product colleagues I've ever seen. Her website was a mess. It's a blessed nest in Snyder, Texas. And after really like, we'd completely overhauled her website, her main menu, everything. And the after like a month of running ads and getting her website, she was on the phone with me crying and saying, thank you so much. This is the first time I've been able to pay our credit card bill and pay myself and my husband. And to me, like that was the most rewarding thing that I can ever hear. That's what makes my job really special. And that's what is part of the hub. Like you cannot buy that type of testimonial. It is just incredible. Changing lives. That is the heart of everything we do. Every single aspect that we become. So thank you for sharing that and shout out to the blessed nest. That is awesome. Gosh, Lindsay, thanks so much for your time today. Thanks for being a part of our team and all the value that you bring to everyone here at the hub. And I love that this vision board moment came true for you today. So so good to have you here. Thank you so much for letting me be here. I'm honored. Hey guys, thanks so much for listening to this week's episode. If you found it helpful, please share it with a friend or feel free to subscribe. And I would always love it if you would leave a rating and review. Hey, if you want more tools, education and just support, head on over to the tcub.com. Or if you have feedback or episode ideas, DM me personally, AJ Alderson on Instagram. Thanks so much for being here and listening to this week's episode. I'll see you next week. (upbeat music)