208. #75HARD + #LIVEHARD: Winning The War Within & Unlocking Your Full Potential
84m 48s
In this episode, Andy Frisella presents a consolidated overview of his "75 Hard" and "Live Hard" programs, aimed at developing mental toughness rather than serving as a mere fitness challenge. He begins by explaining that 75 Hard, a 75-day boot camp, requires five non-negotiable daily tasks: adhering to a chosen diet with no cheat meals or alcohol, drinking a gallon of water, completing two 45-minute workouts with one outdoors, reading 10 pages of a nonfiction book, and taking a daily progress picture. Frisella stresses that the program allows zero deviation—any missed or shortened task forces a restart from day one, teaching integrity and self-coaching. He frames mental toughness as a perishable skill, cultivated through discomfort, and contrasts it with failed courses due to lack of discipline. The Live Hard program extends this over a year, adding three 30-day phases: Phase One incorporates three extra power list tasks, 10 minutes of active visualization, and a 5-minute cold shower; Phase Two repeats 75 Hard after a mandatory 30-day break to test self-accountability; and Phase Three, completed before the program's anniversary, adds a random act of kindness and talking to a stranger, with failure resulting in failing the entire year. Frisella emphasizes choosing the hardest path, using resources like the 75 Hard app and book, and concludes that completing the program transforms participants into disciplined, confident individuals capable of achieving success in all life areas.
[Music]
What is up guys, it's Andy Priscilla and this is the show for the realist, say goodbye to the lies,
the fakeness and delusions of modern society and welcome to motherfucking reality guys, today I have a real special treat for you, okay?
I'm actually going to solve a big problem that we've had for the last two years, right now, all right?
For the last two years, I've had to explain to people that for them to learn about 75 hard, they've had to go to episode 14,
and then for them to learn about live hard, they had to go to episode 80.
And so what you're about to hear is actually those podcasts link together in a way where people can learn about the entire program and one listen, without having to flip back and forth.
I figured this would be a great way to start the year since I know a lot of you guys are starting the program right now and a lot of you guys are committed to live hard program, I figured it would be a great way for you not only to get going on the right foot but also make sure that you're not missing any dots on the eyes or cross on the T's, okay?
Because the worst thing that happens with 75 hard is people get their information from some weirdo out there who's making it their own thing and they're, you know, for whatever reason.
And then a missing some tasks, okay? So this will give you the exact comprehensive, complete program start to finish 75 hard, which is part of the live hard program, which is a year long program that is designed to be repeated yearly, okay? So here you go guys today, I've got a very special episode for you as many of you know, I have a program that I talk about called 75 hard.
And what I wanted to do was to make a very organized and concise overview of this program for you all because the original episode from 2019 in March on the MFCO project feed is kind of all over the place, so I wanted to reorganize this so that you guys would have a better understanding of what to do, why to do it?
And what the program basically will do for you and all of those things. So if you're interested in 75 hard and you've heard about it and you've seen the hashtags at the time of this recording, we're sitting at like 125,000 hashtags organically, it's gaining a lot of momentum and a lot of steam and the reason it is is because it works, this isn't something that we advertise or that I put an advertising budget behind it's just spread through word amount.
And so to have something spread organically like that. It's very effective and so what I wanted to do is I wanted to just create this for you guys to make it easy for you to understand what the program is, why you should consider doing it and what can you can expect through the program so.
As you guys know, you know, people waste tons and tons and tons of time and energy and money on courses that teach you how to get healthy, how to succeed in business, how to have better relationships, how to do everything that there is out there, we never lived in a time where there's more courses on things to do.
And the reason these courses don't work and never work is because most people lack the willpower and the discipline to actually put these things into play and I want you to think about something for a minute.
What would it be worth to you if you could learn to create within yourself the skills of discipline, self-worth, fortitude, grit, self-control, self-esteem and confidence.
All of these things come together to create what is generally called mental toughness and most of us, me included, lack that at certain points in our life. The first thing you have to understand about mental toughness is that it's a perishable skill.
It's something that you have to practice consistently for it to be at a high level. A lot of people don't understand this. A lot of people can't understand why they don't have confidence, why they don't have self-esteem, why they don't feel good about themselves, why is it that so many other people have all of these things and seem to have it all figured out but we don't.
I wondered this my whole life. I can remember going places and wondering what makes that person so special? What makes that person stand out? Why does that person continue to win over and over and over again? You guys all know what I'm talking about. You're sitting at a place, a meeting, a restaurant at work and this person walks through the door and everybody stops and looks at them because they have something about them.
This is what I'm talking about. That thing that they have that we don't have and we're trying to figure out why we don't have it. This is what I'm talking about when I talk about mental toughness, how many times have you started something only to get through it for a week, two weeks, three weeks and then fall off and then go back right where you were. See I struggle with my weight my whole life.
I also struggle with confidence in my whole life. I was never a cool person. I was never cool. I wasn't the captain of my sports teams. There's a lot of people think. A lot of people think now like oh dude I bet he was a leader. No I wasn't. I wasn't a leader. I was just a kid trying to figure it out just like everybody else and this all the things that I'm talking about that I'm going to go through in this podcast or how I develop these skills, which is what they are.
These things that I talk about discipline, self worth fortitude, grit, self control, self esteem, confidence. These are all things that you possess inside of you that you just haven't built yet.
Okay, it's like a seed right if you have a seed in the ground the seeds there you can't deny that it's not there. But unless you water it unless you take care of it it's not going to grow similar to muscle in the gym you all of us have muscles all of us doesn't matter how big or how small how old or how young we all have muscles.
But certain people have bigger muscles why do they have bigger muscles well the reason that those people have bigger muscles is because they train those muscles consistently and then put the proper fuel into their body so that those muscles can recover and grow and become stronger mental toughness confidence grit all of these things I'm talking about that actually create all the great things in life including finances fitness.
Your relationships everything your success in every area of life comes down to these skills but why aren't we training them how do we train them see that's something that I figured out a long time ago how come we don't have a program to build all of these things like we have to build our bodies.
Well that's what we're talking about today we're talking about how you can go out and fix your brain to a point where all of these other programs that you want to buy and learn how to do will now actually take care of themselves because you have the ability to execute consistently.
All right that's what we're talking about I want you to think about that what would that be worth to you to have what would it be worth to you for you to know for sure that when you said you were going to do something you actually follow through what would your life look like if that were the case how different
how different would your career be how different would your relationship be how different would your body be if you actually knew that if you said you were going to do something you actually did it how much better would you feel about yourself if you could look in your self in the mirror every single day and say dude I'm proud of you I'm happy I'm glad I'm you think about that what is that worth well the good news is I'm going to give it to you for free in this podcast.
So you don't have to pay anything so before we really get into the nuts and bolts of this I want you to know what 75 hard is all about this is not a trendy fitness challenge a lot of people think this is a fitness challenge or some sort of Instagram challenge or some sort of fun this is not that this is a program that has been created to develop mental toughness and it has developed mental toughness.
And it has developed mental toughness in tens of thousands of people who completed it in fact if you complete it exactly as I go through and I'm about to go through in this podcast I guarantee you after 75 days you will look back and say this is the greatest thing I ever did now
if you try it quote unquote try it and you come out 21 days in or 42 days in or 60 days in I'm going to tell you right now you're going to be pissed at yourself and it's probably
going to make you feel pretty crappy and it's probably going to make you feel pretty down.
But knowing going in that if you complete it and you come out the other side what you're
going to gain, I promise you, it's going to be the best thing you ever did, okay?
So before I get into the nuts and bolts of this, you're probably wondering, who am I and
why should you listen to me?
Well, because I don't want to take a whole bunch of time talking about myself and what I've
done.
You could just go to my website, it's AndyForcella.com.
Click on the About Me in the bio and it'll tell you all about who I am and what I've done
in life so far.
But the important thing is this, I've always been interested in mental toughness because
I never had it, okay?
And I've been studying mental toughness for 20 plus years and I've developed the skills
of mental toughness in my business and in my life that have allowed me to create an
amazing life.
There's really no other way to say it.
But the reason I launched this program, the 75 hard program last year, is because a certain
piece of this puzzle fell in place for me.
I always wondered why it was and how we went about learning how to be mentally tough.
I always wondered why there wasn't a book or a course or something out there that actually
could help us do this.
Yes, there's a lot of theories, yes, there's a lot of words to read out there.
No, there hasn't, from my knowledge, been anything out there that's been created to help
cultivate this skill.
And on my podcast, the MFCEO project, which is a podcast I did from 2015 to 2019, it was
the number one business podcast in the world.
I was fortunate enough to be able to interview some amazing guests.
One of these guests was James Lawrence, okay, and otherwise known as the Iron Cowboy.
The reason he's known as the Iron Cowboy is because he did 50 Ironmans in 50 consecutive
days in 50 consecutive states, okay?
This man did something amazing, and I doubt that it will ever be replicated in the history
of humanity.
And if it is props to that person, because this is tough, all right, after three days,
he lost all of his toenails off of his feet.
So he had 47 more Ironmans to go with no toenails, all right?
So this dude's tough, and he knows what it takes to be mentally tough.
And while we were talking and while we were doing the show, he said something that made
everything click for me.
He said, you have to intentionally put yourself in places that are uncomfortable.
And I never thought about it like that.
I knew subconsciously what that was, but I'd never heard it said like that.
Everything kind of just fell into place as soon as I heard that.
And if you go listen to the podcast, when he says it, you can hear that I'm like, whoa,
all right, it clicked.
And I got fired up immediately, man.
I went home, I started thinking about how it's going to put this program together.
And literally by the next day, I had this program put together and it was called 75 Heart.
I decided on 75 days because I knew it's going to take a lot longer than the 21 days.
Everybody says to form a real habit.
We've all heard it before.
If you do something for 21 days, it's going to be a habit.
Well, we also all know that that's not true because we've all done stuff for 21 days.
And it didn't stick.
And so at the time, I had a bet going on with an entrepreneur group that I run called
the RTS Syndicate that I had a bet with the group that I would get to 10% body fat or
I would have to pay $250,000, all right.
So that's where the 75 days came from because it happened to be 75 days to my deadline.
I knew that was much longer than the 21 days and I had a pretty good idea that these things
would stick.
And you know what?
It turns out that I was right.
And the reason I can know I was right is because there's been 50, 60,000 people that have
completed this program.
And if you go search the 75 Heart hashtag, they'll tell you what it's done for them.
It's done things that nothing else ever has, all right.
So I thought through the requirements very, very well of the program and all the things
I had learned over the last 20 years, basically I put together in this program so that I could
help you guys understand what kind of structure it has been for me to create the mentality
to go out and live the life that I truly desire, which I do every day, by the way, okay.
So I'm going to go through a bunch of things here and you're probably going to want to take
notes if you've never listened to this before.
First thing is this, all right, 75 Heart requires absolutely zero deviation, zero compromise.
You can't tweak the program to your liking.
This is the first thing that everybody tries to do.
When they look at the program, they look at it and they say, well, that's going to be
inconvenient.
Well, that's going to be, yeah, it's supposed to be inconvenient and it's supposed to
be hard.
You can't tailor it to your situation.
The reason for that is that you have to understand that in life, conditions are never going
to be perfect.
You're always going to have to do things that you don't want to do.
And the minute you start tweaking or compromising, that's what opens the door to quitting, okay.
So you have to commit to the program a hundred percent and you have to do the requirements
of the program to the letter no matter what before you go to sleep for that day.
If you compromise on anything, if you do one of the workouts is supposed to be 45 minutes
and it's 42 minutes, you have to start over from day one.
If you miss something simple like you read nine pages instead of 10 pages, you've got
to start over at day one.
If you missed one out short of the gallon of water that it's asking you to drink, you
have to start over from day one.
And there are no exceptions for this.
It doesn't matter how many kids you have, it doesn't matter how busy you are, it doesn't
matter what your current role in life is.
It doesn't matter.
There are people who have completed this program that have those same challenges.
Most of them, we've had people who are eight and nine months pregnant finish the program
two or three days before they gave birth.
Now I'm not recommending that's what you should do, but that's a fact.
I've had people do that.
I've had people who literally have no legs and one arm complete this program, okay.
I've had people that run seven, six multiple huge companies like myself complete this program.
The minute I go through all these things, you are going to have all these excuses come
into your head and you're going to say, well, this is why I can't do it.
That's normal.
You need to squash that voice in your head.
You're going to learn real quick.
I call that the bitch voice, okay?
The bitch voice is the voice who talks you out of doing every single thing you know
you're supposed to do.
They tell you all the things you know exactly what you need to hear to not do it.
It's what costs you every single thing that you truly want in life.
It's your bitch voice.
As I go through this and you start to think of objections, I want you to understand.
Lots of other people have done this and lots of other people have finished it.
The right way.
Now, there is some people because this is on the honor system who have skated their way
through and not done the things that they're supposed to do.
And then at the end, they try to celebrate and be a part of the group.
And I'm going to warn you up front.
The people who finish it the right way can always tell who those people are, okay.
If you follow the program exactly as it laid out, you will be a completely different person.
You will look different.
You will talk different.
You will speak different.
You will fucking think different, okay.
You are going to be a different human completely.
If you pretend you will get none of those benefits.
That's something you have to know up front.
And I would recommend this.
The more times you have a quote unquote hiccup through the program and you quit, the easier
it is to quit.
And the less likely you are to actually finish the program.
So I would highly, highly recommend that you know going in, that if you start this program,
you absolutely have to finish it.
No exceptions.
And if you fail and have to start over, your chances of seeing it all the way through go
down.
Know that up front.
The first time matters.
And if you fail it, it's going to hurt bad, all right.
So understand this moving forward.
Now what I want to do now is I want to go through the five critical parts of 75 hard, okay.
I'm going to go through them in general and maybe a little bit of detail.
And if you want to know more and more, I have the website 75hard.com.
And also I have a book coming out real soon that you will be able to pick up.
That's just called 75 hard and it details all of these things out in depth.
It actually includes what I did the first time I went through the program, how I accomplished
it.
And some of the, you know, the frequently asked questions and all that.
It tells you the whole story.
So, um, this.
will be an overview, all right?
So what I'm gonna do now is I'm gonna go through
the five critical tasks of 75 hard.
Now before I go through them,
I want to stress extremely hard, okay?
That your integrity in this program is everything.
There is no system that checks up on you.
There is no coach that checks up on you.
There is no anything that checks up on you
and that's by design.
The reason there's nobody to check up on you
is because we're teaching you how to coach yourself.
If you know how to coach yourself
and you know how to be disciplined in yourself
and you create these skills in yourself,
you will not need other people to remind you.
So this is gonna be work for a lot of you guys to do this.
You have to have integrity.
You might lose some weight, you might look better,
but mentally, you are not going to get
what this program provides when you adhere to it 100%.
I promise you, okay?
So there's magic to this,
but it has to be done completely with integrity.
If you fail, start over and see it all the way through.
Lots of people do have to start over
and see it all the way through.
I've got people who have failed four, five, six, seven,
eight times and made it through, okay?
Those people are completely transformed
and you can ask any of them
if they got something out of the program
when they failed versus when they completed it
and you can figure out what it does, all right?
So here are the five critical tasks of 75 harm.
The first one is this.
Choose a diet and commit to it.
I'm not going to tell you what diet you should do.
There is no specified diet.
You need to choose the diet according to your goals,
meaning if you want to lose weight and get leaner
and get and get in better shape that way,
then choose a diet and commit to it
that entire time for that goal.
If you want to gain muscle and you want to get leaner
that way, same thing all the way through, all right?
Here's the thing.
Certain diets like counting macros allow for people
to eat junk and stack calories.
That is not the point you are missing
the point of what this program is about.
If you're going to do a calorie counting macrobase diet,
the food needs to be clean all the way through.
No trying to wait all day and then eat pancakes
at the end of the day or snacks.
This is about building mental discipline, okay?
And here's the thing about the first requirement.
No cheat meals.
Lots of people bucket this
and they say, well, how do I go 75 days without cheating?
Well, lots of people have done it.
I did it twice last year and it was the best thing I ever did.
And I'm going to tell you right now,
the first six days and seven days are the hardest
because most of you have never gone more than a week
without taking a cheat meal.
That's the truth, okay?
So this is going to be something different for you
and it's going to be difficult.
This is not called 75 easy,
but remember what you're going to get out of the program,
all right?
So choose the diet according to your goals.
It's okay to get a trainer or a consultant
to help you with your diet.
100% recommend that.
There's lots and lots of great professionals out there
that can help you with this thing
and you have to stick with it.
And also, no junk, none, none whatsoever.
Not one bite.
If you eat one chocolate chip and your macro diet,
you start over, okay?
And here's the other thing that you need to know
that goes along with point one and no cheat meals.
That means no alcohol either.
Not a drop, not a beer, not a wine,
not a glass when you get home.
Nothing for at least 75 days, okay?
This is part of following a diet
that is going to improve your physical self.
You need to eliminate alcohol.
And I know a lot of you guys are sitting there saying,
oh, dude, how am I going to make it through
with no alcohol?
Trust me, you can do it.
All right, there's a number of reasons for this.
Empty calories, okay?
Psychological addiction, physical addiction, all right?
Also, by the way, we're talking about detoxing your body
in mind for 75 days.
A lot of you guys who drink regularly
and by the way, I used to be one of these people
so I know you don't understand how foggy you are
because of this lifestyle.
I used to be the guy who went out on Thursday
Friday, Saturday nights, and then day drink on Sundays.
And I was running companies like that.
And I could tell you right now,
when I eliminated that from my life.
And by the way, I still enjoy a drink.
I'm not some anti alcohol zealot.
I still like to have some beers at my friends
or a glass of wine or whatever's around.
Actually, it's whatever's free.
All right, let's be honest.
But this program does not allow for that.
So zero alcohol for 75 days.
So that's the first requirement.
Choose a diet that is going to be aligned
with your personal goals of your body and stick to it.
This is not choose a diet like saying,
oh, well, you fast food the whole time.
That's a diet that's not what I mean.
I mean a diet that is going to improve your physical health.
Point number two, drink one gallon of water every day.
Everybody knows there's all sorts of health benefits
to being properly hydrated.
And drinking a gallon of water, it sounds pretty easy.
Lots of people recommend it.
It's a lot harder than that.
You're going to have to make sure
that you start early and be consistent throughout the day.
Your increased physical activity that we're going to get to
in a minute is going to require more water.
You're going to have to be disciplined
to drink more water throughout the whole day
so that you're not chugging a gallon of water
right before you go to bed, which by the way,
I had to do a few times the first time I went through
because I was undisciplined about doing it throughout the day.
All right.
So you have to drink a gallon of water every day.
Point number three, you have to commit
to two 45 minute workouts.
And one of them has to be outdoors.
They cannot be consecutive.
You cannot go from one workout indoors
to the workout outdoors.
That is not what this program is about.
They are separated.
The reason they are separated
is because it's supposed to be inconvenient.
You're supposed to make it harder.
The reason you're supposed to make it harder
is because you're trying to develop
and are developing these certain mental skills.
So you have to rid your mind of the idea of making
everything easier for yourself,
which we as humans have a tendency to do.
And I think if you're honest with yourself right now,
you will tell yourself the truth
that one of the main reasons that you're not
where you want to be in life is because you try
and change everything to suit you.
Unfortunately, the world doesn't work that way
and this is a big problem for a lot of people.
A lot of people think they can throw a fit
or be stubborn or be mad or say this doesn't make sense
and they get to get out of stuff.
And you know what?
That's not how the world works, not if you want to win.
So you have to do the 245 minute workouts
and again, you have to decide what these workouts
are going to be according to your goals.
I don't care what you do.
In fact, maybe you should hire a trainer or a coach
to help you do your workouts if you're a beginner.
If you're not a beginner, you know,
do what you got to do.
Most of the time I lift weights in one workout
and then I do outdoor walk run blend
on the outdoor workout, okay?
So those are two separate workouts.
Now, you will have to do workouts
in climate weather.
You will have to do workouts in thunderstorms.
You will have to do workouts in snow.
You will have to do workouts when it's hot.
You will have to do workouts when it's cold.
This is the point of the program.
Conditions are never perfect.
And one of the reasons that most people can't get through life
in an effective way is because the minute
that conditions are off, they throw the towel in on their plan.
45 minutes outside, no matter what.
Sometimes you might have to drag a piece of equipment
out in your driveway and do it at one o'clock in the morning.
I did that a number of times.
Sometimes the day might be perfect
and it might be no problem.
I love those days too.
But what you're gonna see is that as you go through
the program and you start to develop these skills
of mental toughness is you're going to start to crave
the climate weather because you know that it's a test.
You know that it's something you need to overcome
and you're gonna take pride in this
because you know that nobody else is doing it.
There's something extremely empowering
about going out on your local running trail
or your walking trail when it's raining outside
and there's nobody there.
you know that you're the only person that's out there paying the price that will help build you
okay this is what champions are made of this is what greatness consists of it's doing things
that you know you're supposed to do when you don't want to do them and when nobody else is doing
them either this is a huge part of it so don't skip this don't cheat it don't bucket it I promise you
you're going to end up loving it and my little asterisk to that whole thing is obviously
there's scenarios where you're not going to want to go outside it could be lightning it could be a
hurricane it could be tornado warning I am not telling you to do this by the way this is your choice
be smart use your brain do what you know is right but don't cheat the program and you'll find a way
to get it done that's the truth I live here in Missouri sometimes we got tornadoes sometimes
we have a photo snow other times it's 110 degrees outside and guess what I've done outdoor cardio
in all those scenarios all of them all right and by the way it doesn't have to be cardio outside
you could do weights outside you could do crossfit you could do jumping jacks you could do jump rope
you could do bands you could do airway squats I am not telling you have to go do what I do I'm saying
you have to do a workout outside all right so two workouts and both can be outside by the way if you
want to do them both outside that's cool one of them has to be all right so that's point number three
two workouts 45 minutes minimum each one outside point four read 10 pages of a non-fiction book
every day this is not entertainment time this is not Harry Potter time this is learn new stuff time
okay so the book has to be a self-development book of some sort a personal or professional growth
does not have to be a business book it could be a psychology book it does not have to be a book
on banking it could be a book on how to do something else but the point is you have to learn some new
stuff all right standard format not audiobooks not digital books not books with five words on each
page not coloring books all of these things people try to skate out on and they try to like get
around the reason it has to be a real book there's actually a lot of reasons which I will address in
the book 75 hard but the main reason that it has to be a real book is because there's a sense of
accomplishment that you can see as you move through the book okay when you go through the book
and you hold the book up sideways and you see how far you are through it like we all do you're
going to start to feel a sense of confidence as you do this you're going to start to feel like
yeah actually I'm doing what I should do and what you're going to start to notice on a micro
level on a day by day level is that you're getting stronger every single day at first I'm going
to tell you this is going to be really really hard and then it's going to get easy and then
it's going to get real hard and then you're going to be done okay then the habits are in you
I'm going to tell you right now the reading part is a big deal for a lot of people for me this isn't
a big deal because I've been reading my entire life 10 pages a day for 16 years now in business
all right I've read lots and lots and lots of books it's a normal habit for me and by the way
some of these things are going to be habit for a lot of you I know a lot of you in the fitness
industry are going to say well I do these things because I trained for this event or that you had
you might have trained for 20 weeks for an event a bodybuilding show a fitness competition this
that you did not do all of these things for that time so don't if you're looking at it and you're
thinking man this looks like pretty easy okay we'll do it and then tell me how easy it was
that's all I have to say all right because this program gets a lot of criticism from the quote
unquote professionals out there because they don't understand this is a mental toughness program
it is not a fitness challenge if you want to lose weight and that's your only goal
there are plenty of other programs that you can accomplish losing weight on that will be easier
this is not that this is a program that will help you and the problem that is keeping you where you
are in life which is where you don't want to be or you wouldn't be listening to this let's be
completely honest all right this is a program that will help you develop the skills that you need
so that you can move forward in any area of life at your own will think about that this is not
Jenny Craig this is not Weight Watchers this is not some sort of healthy um baby step program
on how to do things right now we live in a society where everybody wants to pacify everybody else
and everybody wants to help everybody else be successful and the way they do it is by referencing
these old studies and these old psychology thoughts that it's baby steps to everything and you know
what maybe that works for some people but for me it never worked for lots of other people it seems
to never work otherwise they wouldn't constantly be looking for the next thing this is not the next
thing this is the thing that's going to fix it all right so when you think about this and you go
show your friends and and they say well that seems like it's overtraining or that seems like
it's going to be very inconvenient yes it is that's the point this is not for people that want to
be like everyone else this is for people that want to win this is for people that want to dominate
this is for people who want to develop their own superpower that every single other person is
never going to have that's what this is so let's not get confused so let's review real quick
we have a diet we have a gallon of water we have two workouts one indoors one outdoors 45 minutes
both can be outdoors they cannot be consecutive we have read 10 pages of a nonfiction book a day
and the last one and this is very very important and it's often overlooked i'm going to tell you
right now a lot of people fail this because of this and they think that it's not important
point number five take a progress picture every day this is not just to show your physical transformation
although it is also to show your physical transformation because i'm going to tell you what
on day one you're going to look one way and on day 14 you're going to look better and on day 21
you're going to look better in that and on day 42 you're going to look better in that by the time
you're done you're going to be able to look back and create a little slideshow and say dang look at
this transformation i did a good job okay that's one point but there is another point
the other point here is that you probably hear this and you think it's going to be easy
and because of that you're going to miss it and this is the reason that a lot of you fail a lot of
you are really good at paying attention to the small details and i'm talking about anything in life
a lot of you are really good at paying attention to the small details when you're at ground zero
but once you start getting some progress in a certain area whether it be your fitness or your
business or anywhere else you start to forget the little details as you go and those little
forgotten details or what ends up costing you the growth that you're making right now you'll get
better you'll get better you'll get better start to forget what you did in the beginning to get
better then all the sudden things start to turn around and you start going down and you start
looking around and wondering why you're going down why am i struggling now it was doing so well
why does everything seem to be falling on me why is the sky falling well the sky is falling
not because god hates you it's because you are not doing the small details that you were doing
in the beginning so understand that this part of the program is a huge deal huge deal also realize
these photos do not have to be posted online so i would highly recommend that you take a photo that
shows your body where clothes that show your progress for men this would be shorts no shirt for
women this would be you know sports bra and some shorts or something that you because this is
for you you do not have to share this with anybody this is for you but i'm going to promise you
that if you stick with this at the end of the 75 days you are going to wish that you took the
progress pick with your shirt off or your ability to see your body a lot of people because they're
embarrassed and i understand i used to be 350 pounds you'll find that out okay i'm not some
fit guy that was born this way i've struggled with my weight my whole life i know what it's like to
be embarrassed if your body it's the worst thing ever i know what it's like to go to the you know
the clothing store, nothing fit. I know what it's like to be embarrassed to go to the pool.
I know what it's like to not go to shit because none of your clothes fit
I know what it's like to have to wear the same outfit every single day because nothing fits. I
Know because I lived it
But trust me when I tell you I don't care how big you are or how out of shape you are how embarrassed you are
Take these pictures so you could see your body
Because at the end you're gonna want to say wow dude look how good I did and it's gonna help the program work for you
Okay, and I have to give you the disclaimer because our attorneys tell me that I have to do this
So here it is you should consult your physician or other health care professional before starting
75 hard or any other fitness program to determine if it's right for your needs do not start
75 hard if your position or health care provider
advises against it now
Since I know most of you are not going to ask your doctor. I also would like to add this use common sense
Don't get yourself out in the middle of a thunderstorm when there's lightning coming down
Don't get yourself out there in the middle of a flood be smart
Follow the program but use common sense and be able to identify
if
You are actually using common sense or if your bitch voice is actually talking you out of something
Because I'm gonna tell you we have very in climate weather here in the Midwest
I'm in St. Louis, Missouri and their hat. I've done 75 hard twice. I'm in the middle of doing it my third time
I've done all the phases which I'll talk about in a different podcast because there's actually phase one two and three after this
Don't pay attention to that until you're done with 75 hard and
I've never had a situation where I wasn't able to get it done
All right, no excuses, but be smart common sense ask your doctor and all that good stuff
With any of these five tasks whether it be the diet whether it be the gallon of water whether it be the two workouts whether it be the read 10 pages
Whether it be take a progress pick every day if you miss any of it. I mean
Just part of any of it
You have to start over at day one
Okay, so
Let this program do its work commit to it and see it through and I promise you in 75 days
Which is such a short time to gain what this program will give you
You will feel like a different person in all the right ways and guys
I know you're probably listening to this some of you at least and you're fired up. You said, dude
I got this good, but there's also some of you people that are thinking right now
Man, this seems really hard. Okay, understand this program is scalable
All right, it doesn't matter how big you are or how out of shape you are or how
Whatever you are you can do this program in some way
Whatever reason it is right now that you're telling yourself you can't is
Exactly why you need this program. It's exactly why you must do this program because you don't believe in yourself
And I promise you at the end of this it will be the best thing you ever did most people see this as another
Fitness program this is not that I can't say that enough
This is the equivalent of an iron man of climbing Mount Everest
Whatever it is that you see all these other people doing it. They're so proud of this is the equivalent of that
for your brain
That's what this is. This is a huge accomplishment in your life that you can put
In your mind as a trophy that you can always go back on to remind yourself how bad as you really are
This is a huge opportunity for you to change your life to change your family's life and to change
The life of every single person that you ever come in contact with
From here until the day you die and by the way beyond that's how powerful this program is and I know you think that's
probably an over exaggeration
But I'm not selling anything. This is free. So all you got to do is do it. All right
And once you guys to know man, I did this
What one man could do another man could do I did this program twice last year
I have a bunch of people that I know personally that have done this I get hit up all the time and public with people who have done this
You people just like you
Have done this. I've got all the obstacles in the world just like you guys do. Okay. I love to eat
I struggle with my weight. I have
Deep dark emotional demons. I've struggled with depression for 20 plus years
I talk about it on my podcast all the time
I'm not embarrassed of it because I want people to know that you could still build amazing things with these struggles
Okay, I have extremely demanding days literally every single day if you came and followed me around
You would be in awe and you would say how in the hell does this do get this stuff done?
And I'm going to promise you this is not a superpower. I have this is a superpower. I built and
That's what this program is going to do for you as well. I did this program
You can do this program no matter what you think no matter how anxious you are
I want you to get excited about this because at the end of it
It's going to be the best version of you the thing that you have been pursuing
For your entire life will come out the other side of this tunnel
If you do what the program asks
Trust me guys developing mental toughness is a game changer
Okay, there's no going back to your old self after this and if you do find yourself
Going back to your old self you know what to do to get back on track to be your best self. This is a tool
This program will elevate you to a new level that you did not even know you had in you and that higher level
That's going to become your new standard of living
With that new standard of living
Everything in your life begins to elevate
This is it guys
This is it start this program immediately do not think about it. Do not think I have to mentally prepare
This program is going to mentally prepare you do not think I've got a trip here
I've got a trip there listen. I went to Vegas four times my first 75 hard because I had to
Okay, if you wait for the right time you'll never do it and be on that
The reason your life looks the way it is is because you're always waiting for the right time
The right time to become the best version of you is today. It's not tomorrow
And it's not when you have 75 days of uninterrupted challenges
This is a huge huge opportunity for you guys to grow and improve your own life and every single person around you's life, too
All right, if you need more information on this program go to 75hard.com and it will give you everything that you need
If you have questions on the program on
Instagram everybody uses the 75 hard hashtag. There's literally tens of thousands of people
Executing this program right now at any given phase and some are on day one summer on day 21 summer on day 52
You will find people to help you with this
But remember there's zero compromise zero substitutions and zero excuses
If you obey the rules of this program you will come out the other side
Unrecognizable to who you were when you went in now today. We're going to talk about
Reality our own reality and as you guys may or may not know I have a program that is very popular called
75 hard now if you're unfamiliar with 75 hard
What you're going to want to do is you're going to want to go back and listen to episode number 14
Then you're going to want to come back and listen to this. So if you're unfamiliar with you know the 75 hard is your first time here and about it
we're not going to get into
the
Exes and those too much of 75 hard what we're going to talk about today is the live hard program
All right, the live hard program as some of you know is the year long mental development program that
75 hard is a part of okay, and what I want you to think about
A lot of people think this program is a fitness program or they think it's
You know a lose weight program that's not what this is will you lose weight?
It depends on what diet you follow will you get more fit?
Yeah, you should if you have the proper guidance to pick the proper diet on this program
but the way most people should think about this is a program that's going to help you develop the skill set of
confidence grit
self-belief
fortitude
endurance the ability to persevere the things that we
to think our traits that certain people have or don't have,
I went my whole life thinking that I didn't have any of these traits.
Until I figured out that they aren't traits that actually skills that we develop.
And that's what this program is designed to do.
It's designed to help you develop the skills that will then help you become successful
at whatever else you decide to do.
Now the reason this is important is because most programs give you the map, right?
If we go on Google right now and we look at personal development programs or money-making
programs or relationship programs or fitness programs, there is an innumerable amount.
And most people spend their whole lives going from program to program to program to program
to program, trying to find the right one.
And that's really not the way it's supposed to be, okay?
That's not why these programs don't work.
The reason these programs don't work is because we lack the discipline, we lack the mental
toughness, we lack the capacity and the skill set to see them through.
How many programs have you invested thousands of dollars in only to get minimal results
in return?
Now, if you're honest with yourself, I bet that you know deep down inside that you didn't
give the program the right effort, the right consistency, the right dedication it needed
to actually produce the result.
And instead of go back and actually give it those things, we decide to look for a new
program.
This is become an epidemic amongst society.
We're looking for the new thing that's going to fit us, that's going to be ideal for
us, that is right for us.
When in reality what we need to learn is how to execute regardless of how we feel.
We need to learn how to become mentally tough.
And the skills that I just mentioned before, like confidence, grit, self-belief, fortitude,
endurance, perseverance, all of these skills are what make up the concept of mental toughness.
And when you can develop into a human that has mental toughness, now you're in a position
to succeed at whatever path you choose.
So how I would say most people should be thinking about this is sort of thinking of it like
this.
It's an Iron Man except for your brain, all right.
It's going to get you in tune.
It's going to get you in a mental place where you're capable to execute and you believe
that you can execute which is going to lead to massive amounts of confidence and fulfillment
and happiness in your life, all right.
But before we get into what we're going to talk about today, which is the live hard program,
you have to understand the part that's gone extremely viral that everybody's talking
about is 75 hard.
But 75 hard guys is just the beginning.
It is the boot camp so to speak in this year long program that we call live hard, all right.
So I'm going to pick up right where the 75 hard program leaves off.
I'm going to give a brief summary of the program.
But then I'm going to get into detail about the rest of the aspects of the live hard program.
So assuming you've completed the 75 hard boot camp program, you're probably exhausted.
But you're probably feeling good.
You might have some blisters on your feet.
You might be sore.
You're definitely probably in better shape.
I know you're going to be more confident if you did the program right.
You're smarter because you've been developing personally.
You're feeling very good.
You have a lot of momentum.
But the thing is this.
With that momentum, there's an inkling, a craving, so to speak, that only people who
have succeeded at this program will begin to feel they're going to start to want to be
tested more.
They're going to start to want things to be a little harder.
Okay.
They're going to start to want more of a challenge.
And that's how you know you've really done something with this program because you're
going to crave more, all right.
So once you finish 75 hard and you're wondering, well, where do I go from here?
Well, this is what we're going to talk about today, all right.
So what is the live hard program?
The live hard program is a one year program.
It's comprised of four parts.
One, the first part is 75 hard, which you're all familiar with because you went back and
listened to episode 14.
The second part is phase one, the third part is phase two, and the final part is phase
three.
Now phase one, two, and three are all 30 day programs that are designed to be completed
within one calendar year.
So when you start 75 hard on January 1st, you have to complete all three phases by December
31st of the same year, right.
So that's rule number one.
Now we're going to get into the specific phases right away, all right.
So we've gone through 75 hard, you know, you understand the concept of picking a diet
and sticking to it, okay.
You understand the concept of drinking a gallon of water.
You understand the concept of two workouts every day.
One of them has to be outdoor regardless of what's going on outside.
We understand the concept of 10 pages of reading an actual book, okay, and we understand
the concept of taking a progress picture every day.
So that is the foundation for all three of the phases after 75 hard as well.
Those elements do not ever change.
What does change is the additional elements, and that's what I'm going to talk about right
now.
So we're going to start with phase one.
Phase one can be completed consecutively with 75 hard.
Now many people will take a break.
The first time I did live hard program, I took a three day break after my 75 hard because
I have blisters on my feet that were so bad I couldn't do cardio.
So I thought that if I waited for a couple days that they would get better, they didn't
get better, and I just went on with phase one, all right, and I worked through it.
But you can do phase one on day 76, and a lot of people do that because they have the
momentum, they're feeling strong, they want to continue, so they go right into it.
I feel like that is best, but it's up to you, okay, there's no rules regarding this.
So let's talk about phase one.
Now phase one, like I said, has the elements of 75 hard.
Pick a diet, stick to it, one gallon of water, no cheats, no alcohol, two workouts every
day, 10 pages of reading, nonfiction book, personal development book, and a progress pick
every day.
Now, what is in addition to that, okay, first off, in addition, phase one has three extra
aspects.
The first extra aspect is the extra three critical tasks, okay.
Those of you who have listened to my original MFCEO podcast on 75 hard will probably remember
my recommendation for the power list, which if you're unfamiliar with the power list, go
back and listen to episode number 16 in the real AF feed, it'll go through this in depth
and it'll explain the power list.
But basically, the power list is a small notebook or journal that is set up that's going
to allow you to write your five critical tasks for the day.
So you know what the goals are for your day, for that day to be determined a win or a loss.
And if you manage to knock them out, you get a win, if you did it, you get a loss.
It's real simple.
Now in the power list, you write down these five critical tasks.
These tasks are something that you can accomplish within the day that are required for you to
move forward, all right, don't confuse this with life goals or long-term goals.
Your task shouldn't be, you know, become a millionaire.
So don't confuse this with habits either.
If you make your bed every morning, that's a habit.
That's not much of an achievement or even a challenge if you include the things that
you're already doing on a regular basis.
Using the power list through phase one, you should be writing down an additional three
tasks every single day, in addition to the usual five, which you've been doing unknowingly
by completing the task of 75 hard for 75 days, okay, you're going to add three more tasks
on top of that of your choosing that are going to move you forward towards what your ultimate
goals are.
Now, that's the first extra step in phase one of the Live Hard program.
The second aspect that's extra above the 75 hard requirements for phase one is 10 minutes
of active visualization.
Now, most people don't know the difference between a dream and a goal.
And their minds, they treat things as dreams, you know, as something they never attempt
to go after.
These are the type of people that kind of walk by a nice home and say, wow, it's a beautiful
home.
Must be nice to live there.
And you could tell, by the way, they speak, you know, not only to themselves, but, you
know, verbally, so you can hear them, that they can't really see themselves obtaining these
kind of goals.
Someone who understands goals would walk by that same house and imagine themselves in
it.
Instead of saying it must be nice to live there, they'd say something like, I'm going to live
in a house like that one day, all right?
That's what we're trying to get you to be, okay?
They see themselves drinking a cup of coffee on the balcony in the morning and grilling
on the patio with their friends in the evening, all right?
With active visualization, you are meant to turn your dreams into actual reality.
That's what this point of view is.
of the program is designed and geared towards making you improve. It helps you see the vision for
yourself at the highest levels of success in your life, enforcing you to push towards that vision.
Because, guys, the reason most people never get anywhere in life isn't because they're scared
in the work. It's because they never make a decision about where they're going to be. So the
techniques used for this task are going to be different for a lot of you. Some of you have a more
visual mind. And some of you don't. It's not that easy for everybody, myself included. In fact,
most people blow this off as like a super easy task, only discover it. The minute they sit down,
they either can't think of anything at all, or their mind is instantly clouded with a hundred
other things. And instead of focusing on that single vision, 30 seconds into it, they're seeing
a picture of their ex-girlfriend, or they start thinking about, you know, that doctor's appointment
they need to go to tomorrow, or that run they got to make the home depot, okay? If that's you,
that's important to start over at that point where you get distracted and start focusing again.
Alright, these 10 minutes should be completely focused on the vision for your life. If you find
yourself struggling, there's a tool that I use called a vision board. It's very simple. A lot of
you guys have heard of this before, and you can create one on court board or in a notebook or even
a document on your computer, okay? I prefer to make this a physical board that you can see at your
desk at all times. A lot of people put this on their computer, they close that file, they never see it
again. That's the hard part about doing on your computer, alright? But basically it's this.
Find some images online from a magazine of things that you like and put them on your board.
This gives you something tangible to look at, and this tends to be a lot easier for those who
are less visual, and it's much easier to focus on, okay? Things that will go on this board,
alright? Your dream house, alright? The qualities of your ideal spouse, maybe a picture of someone
with the body you'd like to have, maybe something that represents your dream job, maybe some cars,
maybe a plane, maybe, you know, who knows what it is, maybe a picture of happy families, maybe
a picture of destinations you want to go to. Everyone's priorities are different, so make sure that
you can really see yourself in this life, okay? I've had pictures of all of those things that I've
mentioned above, and all of those pictures have helped me achieve that in reality. That is my real
life now, okay? So regardless of what it is, I want you to be true and be real and be sure to be
able to see yourself inside of this life, and whatever that life is, we're going to dedicate
ten full minutes every single day to envisioning yourself there, alright? Now I do this before I
go to bed. Now I'm going to warn you, if you wait before you go to bed to do this, and it's not
something that you are consciously doing, it's easy to forget about. So make sure you set an alarm,
make sure you do what you need to do to not forget it, otherwise we got to start over on day one
of phase one. Now that's another thing about this that I want to cover is anytime you screw up
during any of the phases, including 75 hard, you go back to the beginning of that phase. So if you
fail on day 72 of 75 hard, you go back to day one. If you fail on day 17 of phase one, you go back
to day one of phase one. You don't go back to day one of 75 hard, okay? Now the only exception of that
is phase three, and you're going to find out why in a minute you can't go back to day one of phase three.
If you fail in phase three, you fail the whole year of live hard. I'm going to talk about that in a
minute. But so the first two aspects of phase one are the three extra critical power list tasks,
and then the 10 minutes of visualization. So the third aspect to phase one is a five minute cold
shower. Now I'm not going to lie. This is really hard for a lot of people at first. It was really
hard for me. I thought that I would hate it. The truth is, is after about a week of it, I started
to like it, and it's something that I try to incorporate on a regular basis. Even when I'm not doing
the program because it really does provide me a lot of benefits. It helps me recover. It helps me
sleep better if I do it before bed. It helps me wake up better if I do it first thing in the morning.
But here's a deal. Five minute cold shower every single day. Now you don't have to just jump in,
right? And have it on cold. A lot of people think you have to make it as cold as possible and
jump in, and flail around, try to catch your breath. You don't have to do that, all right?
What I do is I take a regular shower, and then I turn the shower all the way to cold,
after I'm done washing my hair and doing all my stuff, and I get in the shower for five minutes
after I've done that. Okay? So go ahead and take your regular shower, but at the end of it,
turn the temperature all the way down and needs to be cold, not kind of cold, and needs to be
uncomfortably cold. I turn it all the way to cold, all right, as far as it'll go.
And standing there with like your foot in the water, that doesn't count, all right?
So get underneath the water, let it get your breath, and you're going to start to acclimate.
You're going to start to control your breathing, all right? And you're going to start to go somewhere
mentally. And a lot of times you can go to a really good visualization place during this time.
That's something that I do a lot. Now it doesn't count towards my 10 minutes of visualization,
but anytime you can see yourself in a better reality, I think it's good for you.
So, you know, there's really no way that it's easy to do this. This is, it's a hard thing to do,
and most people aren't going to like it. But mental toughness is born and fostered in trials like this.
Okay? You cannot become mentally tough by doing comfortable things. So five minutes cold shower,
you're going to come out focused, you're going to come out energized, and the best thing about
the cold showers that everything else will seem easy, all right? So that's phase one, guys. Everything
from 75 hard with the critical tasks, the active visualization, and the cold shower to top it off,
all right, for 30 days. Now we're going to talk about phase two. Now phase two is actually exactly
the same as 75 hard, only it's compressed into 30 days. Stick to a diet, no alcohol, no cheat meals,
a gallon of water, two workouts a day. One has to be outdoor for 45 minutes each. 10 pages of
required reading every single day, personal development book, nonfiction, and take a progress pick
every day. It's exactly the same, but here's the difference, okay? This is what makes it different.
You are required to wait 30 days between ending phase one and starting phase two, all right? I
told you earlier, there's no time requirement between 75 hard and phase one. The 30 day rest
period between phase one and phase two is mandatory. Now, it doesn't mean that not to work out. It
means it doesn't count, all right? And people will bitch in moan about this, and that's the point.
They want to attack the next program. They want to jump in while they have the momentum. They want
to jump in while they have the structure, and they have everything rolling. But what they don't
realize is that this rest period is going to do something to you. And for some of you, it's going
to break you. At first, you're still going to be doing all your stuff. But then, you know, you kind
of start to let the small stuff slide. And because you are on the program of rules, you have a few
drinks, a few nights out a week, a couple of cheat meals here and there, maybe drop the second workout,
maybe take a few days off in between. You see what I'm getting at here, guys? This is how the slide
happens. And our goal is to learn how to recognize the slide and be able to get back on track.
This whole program is designed to build mental toughness. Because some people, most people,
guys, honestly, are wired this way where they can kick ass when they have a program to follow.
But then the moment they've got to decide what to do on their own and they don't have someone
or a program rigidly outlining their day-to-day life and they have no regulations, what do they do?
They implode. Man, they go off the rails. Okay? In other words, if you handled running for 45
minutes through a tornado, but the minute I take away the rules, you can't handle yourself.
That doesn't sound like a very mentally tough person to me. Does it? I know it doesn't to you either.
Okay? So the real factor that we're working at here is turning this from a program that you feel
you need to complete into a lifestyle where you have the skills to push through whether you're
guided by regulations or not. It becomes self-accountable. All right? So that's it. That's phase two.
It's real simple. All right? Finish phase one. You wait 30 days. Start phase two. You can
wait 60 days. You can wait 90 days. It doesn't matter. It just has to be completed within one
calendar year. All right? But I'm going to tell you, most people will agree with me here.
Phase two is actually the hardest phase because of this small little break that we're required
to take. But you'll also gain the most out of it because it creates the strength needed
to redirect when you're off the rails. All right? Because that's what mentally tough people do.
Mentally tough people hold themselves accountable, recognize when they're off the rails and have
the power to get right back on. And that's what phase two is designed to teach you.
Among a bunch of other things as well, if you want to know what else is designed to teach you,
I've got a whole book coming out on this that's going to come out early 2021.
So we talked about 75 hard being the bootcamp for the Live Hard program. We talked about phase one.
We talked about phase two. All right? Now we're going to talk about phase three. Now phase three is
a lot different because if you fail during face
three, you fail the entire year, okay?
Here's the kicker of our phase three.
It has to be completed the last 30 days
leading up to your anniversary date
of when you started 75 hard.
So if you started 75 hard on March 5th, 2020,
the soonest you could start phase three
would be February 5th, 2021, okay?
Now moving into phase three, you know,
you're gonna see a lot of the benefits
that the Live Hard program has helped you cultivate.
You're gonna see your confidence, you're gonna see your grit,
you're gonna see your fortitude,
your perseverance, your self belief,
your self-esteem, all of these things
are going to have you feeling really good, okay?
You're learning to actively visualize your goals, all right?
You may not be excited for the showers,
but you realize the purpose they serve
and the purpose they serve is more beneficial
than the pain they cause.
So what can we possibly add to this program
to make it more intense, you know, a lot of people think,
oh, an extra workout, no, five extra minutes
in the cold shower, no, five more pages, no.
These final additions, guys, are gonna be a little different.
And they're gonna bring you out of your comfort zone
very, very quickly and immediately
and consistently over 30 days, okay?
So the first one in phase three, which encompasses
all of the five elements of 75 hard
and then also the cold shower of phase one,
now we're gonna add something called
the random act of kindness.
Now I love this one because until now,
it's been all about us, right?
But with this task, you're gonna have to really think
out of the box and do some good every single day.
And I want you to journal this
and keep your experiences under your power list
right down the random act of kindness
you perform for that day.
Now, there's plenty of things you can do
to get your random act of kindness in for the day.
They don't have to be these massive gestures.
I want them to have a positive effect on you,
but this isn't a moment for a humble brag, right?
This isn't about post on Instagram,
about how good a person you are.
This is about actually making it about the other person, okay?
It's now here's some examples
of what a random act of kindness would be.
Things like donating, things like volunteering.
Some of the things that I've done through this
is like take a trash bag along my cardio route
from the outside workout and clean up, all right?
This one's great because you can get two birds
with one stone, all right?
These things don't have to be crazy
or time consuming either.
To be paying for someone's meal
or paying for someone's coffee,
picking up an extra meal
and dropping it off to a homeless person,
tutoring someone, helping someone
that you wouldn't normally make the time to help.
There's no end to the possibilities here,
but this task should start to open your eyes
and it will start to open your eyes
to a very important concept
that mentally tough people have, which is gratitude, okay?
You're gonna be cultivating gratitude
and passing it on to those around you.
Some of the people who have done this before,
they volunteer to dog shelters.
Why not play with some puppies while knocking out a task, okay?
There's lots of things you can do here, guys,
but the general guideline is this.
Get creative, mix it up and do good shit.
Don't do the same thing over and over again.
You're not challenging yourself to think
beyond the one or two things you pick, okay?
So, and for those of you with financial means
buying a coffee for someone
behind you to drive through every day
isn't gonna teach you anything, okay?
It's easy to do that for some of us.
That's not the point of this.
Don't just write a check, take action, all right?
The random act of kindness is to teach you
gratitude and the power of putting out positive
and receiving positive, all right?
This is a huge universal law.
And I want you to take the opportunity of this program
to ingrain it into you, all right?
The second aspect of phase three is talk to a stranger.
Now, in my experience, and most people's experience,
this seems to be the hardest task for everyone to complete.
Even with the addition of the random act of kindness,
people find a way to keep to themselves, all right?
And this forces you out of your comfort zone.
You can't live in this bubble forever, all right?
This has to go beyond a greeting
when you meet someone full on conversation
and dialogue, guys.
Not just, hey, how you doing?
As you pass through the grocery store.
Now, a lot of you guys are terrified right now
'cause you're thinking, "Oh gosh, I'm an introvert."
You know, fuck, I can't do that, huh?
Now, look, I'm an introvert too.
On the surface, I understand I may seem
like the world's most outgoing guy,
but I'm just like you, okay?
This is something I had to teach myself.
This is a skill, and eventually it becomes second nature.
And I want this to become second nature for you too,
because it forces you to build confidence and use it.
Most of the time, the initial greeting, guys,
the anxiety of approach is the hardest part.
And while people won't admit it, it's usually pretty nice
to talk to someone.
So both you and the person you engage with
will walk away thinking, you know, man,
that was a nice conversation as you walk away, okay?
I bet they go home and they tell someone about it.
Hopefully you learn something from it.
So the next time you jump in an Uber,
leave your phone in your pocket,
ask your driver about themselves, where are they from?
They're doing anything else.
Any hobbies, a family, okay?
Some of you have spent your whole adult lives
in your house keeping to yourselves.
You talk to your neighbors when you see them out in the yard,
but not really, and a lot of you guys are probably thinking,
how the fuck does this fit in?
Like how does this fit in?
I'm gonna tell you how it fits in.
So in business, and this is just a little thing,
I'll tell you that we're gonna explain more in the book.
In business, you have to be able to introduce yourself
to people, okay?
And life, if you want to find a mate,
if you want to find a spouse, if you want to have friends,
guess what, you've got to at least be somewhat functional
at talking to people.
Now I was really bad at this.
This is something I struggle with for a long, long time.
And the way that I got over it and the way that I fixed this
in myself and developed this into a skill
of being outgoing versus a personality trait,
was I forced myself to go to the local grocery store
and talk to three new people every single day.
Now in this program, all you have to do is talk to one.
But I did this for about a year,
where I would go to the grocery store every single day
and I made it part of my power list
where I had to talk to three new people.
And I could tell you guys that one exercise
has made a world of difference for me.
It's made a world of difference in my relationships.
It's made a world of difference in my friendships.
It's made a world of difference in my business.
It's earned me millions and millions and millions of dollars.
All right, so as hard as it seems for some of you guys
who are introverts,
this is a tremendously valuable exercise for you to master.
All right, so real quick,
I'm gonna run down the LiveHard program point by point, okay?
75 hard, 75 days of these tasks.
One, pick a diet and stick to it, okay?
No cheat meals, no alcohol.
Two, drink a gallon of water every single day.
Three, two workouts of at least 45 minutes each per day,
not back to back.
One of them must be outdoors.
Both can be outdoors, but one must be.
10 pages of reading.
Every day, non-fiction, not 50 shades of bullshit.
We're talking about things that can actually help you improve
and then a progress picture every day.
Those are the five basic components of 75 hard.
Then we're gonna move into phase one
and you can move into phase one either immediately
or you can wait, all right?
And phase one is going to take the first five aspects
of 75 hard and for 30 days, we're going to add more.
We're gonna add three extra critical power list tasks,
which if you're unfamiliar with the power list again,
go back to episode number 16 of the real AF
and you can learn all about the power list.
The next aspect of phase one is 10 minutes
of active visualization, okay?
And the next aspect of phase one
is a cold shower for five minutes, okay?
Then we have a minimum of a 30 day break
and then after the 30 days,
whether it can be 60 days or 90 days, it's up to you,
you can then start phase two.
Now phase two is the same exact program as 75 hard
with none of the additional tasks that we add in in phase one, okay?
The hard part here is actually the break
and you're gonna find that out.
Then after you complete phase two,
then we move into phase three.
Now phase three includes two of the previous tasks
from phase one.
Those two are the three critical power list tasks
in addition to the five original, like we spoke about.
If you need to go back and listen,
it's episode 16 of real AF.
It'll explain to you what the power list tasks do
and how to use them.
With addition, the cold shower,
then the random act of kindness,
then talk to a stranger,
meet a new person every single day.
So that's phase three.
Now the thing about phase three is it leads up to
the anniversary of the day that you started 75 hard.
So it's actually the last 30 days
up to the first day you started 75 hard.
This is a year-long program and phase three is super important
because if you fail it, you fail the entire year.
All right, now LivHard should be seen as a program
that helps keep you shut.
I've made a commitment to do the LivHard program
every single year because I know if I do
the LivHard program every single year,
I'm gonna be operating at my maximum potential,
which I'm committed to do, okay?
So this is a program that I intend on doing every year
and I hope you do as well.
It's something that we can do
and we can keep our game at the top,
we can keep getting better and keep pushing the limits.
Now, a couple notes that I want you guys
to get around your head, all right?
If you come to a point where you don't know what to do
and you find yourself pondering a decision
and that decision is A, B, C decision,
the answer is always going to be the hardest part, okay?
Whatever path ends up being the hard one
is the one you should take on this program.
This program is about getting you to develop
the mental skills necessary to win in life
consistently whenever you decide to win at life.
At anything, okay?
You can't do that by taking the easy path.
You've done that your whole life anyway.
It's time to get serious, get your shit together
and realize the only way you're gonna ever become
that person that you wanna become
is by picking the hardest path possible consistently
especially in this program, all right?
And here's the other thing, a lot of people like to,
you know, him and Ha and, you know,
wonder if this counts or if that counts
or does this count on the program
or is that count on the program?
Let me tell you something right now.
If you have to ask, it doesn't count.
That's the rule, okay?
So if you even have to ask, if it counts, it doesn't count.
So if you wanted to count, I wouldn't ask.
I would just do what you know needs to be done, okay?
Now, don't forget we have a number of tools
that will help you with this program.
We have the 75-hard app.
It's an iTunes store on Android.
It's one of the top paid fitness apps.
It's five bucks.
It'll track everything for you.
It'll help remind you to stay on track, all right?
I think it's five bucks well spent.
On Instagram, Facebook, use the hashtags.
75-hard, live-hard, hashtag 100-0.
Those are hashtags.
I personally go through every single day
that will help you stay connected to the community.
These people who are bettering themselves,
which is more important than ever in today's world.
We have a situation where not everybody is bought in
to being better versions themselves
by willing to put in the work, all right?
It's becoming an endangered species.
But for us, those of you who are willing to put in the work
in order to produce the result,
those hashtags are very valuable.
Again, 75-hard, live-hard, and 100-0, okay?
I love seeing the progress everyone is making.
And I love to interact and talk to you guys.
And lastly, there's the book, okay?
There's the 75-hard book,
which basically covers the 75-hard,
the guts of it, the why behind it.
It's gonna answer a lot of questions.
Some people, they don't do well,
blindly following a set of rules,
without knowing why they actually have to do the set of rules.
Now, there's two schools of thought here.
First off, you can do 75-hard,
for free without spending a dollar,
you can go listen to the podcast.
It doesn't, you're not required to buy anything.
And you can discover what this program is gonna do for you.
Or you can buy the book, you can read the book,
and it'll tell you what it's gonna do for you.
And then you can be amazed at how accurate it actually is.
All right?
So you get to choose which experience you wanna have.
There is no right or wrong experience.
However, most people who I've talked to
enjoyed reading the book,
even after they did the program,
because they were surprised at how well it aligns
with what they experienced.
So the book can be found on my website,
AndyForcelo.com, under the 75-hard tab in the shop as well.
So that's it, guys.
So we have 75-hard, and then we have live-hard.
75-hard is a part of live-hard, followed by phase one,
two, and three, each of which are 30 days.
And this entire program is one year,
and you should look at this program
as an Ironman for your brain.
People who complete this program
are going to be stronger mentally.
They're gonna be more disciplined.
They're gonna have developed the skills of confidence,
grit, self-belief, fortitude, endurance,
her surveillance.
Okay, all of these things, they look and see
that other people have, and can't figure out why they don't have.
♪ Never been sleeping on the floor ♪
♪ Now my jury box froze ♪
♪ Fuck a boat, fuck a stove ♪
♪ Counting millions in a coke ♪
♪ Bad bitch, booty swole ♪
♪ Got a own bank rope, can't fold ♪
♪ Doesn't know, can't shot case, clothe, clothe ♪
Podcast Summary
Key Points:
Andy Frisella introduces "75 Hard," a mental toughness program, and "Live Hard," its year-long extension, combining two podcast episodes for a complete guide.
75 Hard consists of five daily tasks for 75 days
The program demands zero compromise; any missed task requires restarting from day one, emphasizing integrity and self-accountability.
Live Hard includes 75 Hard plus three 30-day phases
The goal is to build perishable mental toughness skills (discipline, grit, confidence) to overcome lack of willpower, enabling success in all life areas; resources include the 75 Hard app and book.
Summary:
In this episode, Andy Frisella presents a consolidated overview of his "75 Hard" and "Live Hard" programs, aimed at developing mental toughness rather than serving as a mere fitness challenge. He begins by explaining that 75 Hard, a 75-day boot camp, requires five non-negotiable daily tasks: adhering to a chosen diet with no cheat meals or alcohol, drinking a gallon of water, completing two 45-minute workouts with one outdoors, reading 10 pages of a nonfiction book, and taking a daily progress picture. Frisella stresses that the program allows zero deviation—any missed or shortened task forces a restart from day one, teaching integrity and self-coaching.
He frames mental toughness as a perishable skill, cultivated through discomfort, and contrasts it with failed courses due to lack of discipline. The Live Hard program extends this over a year, adding three 30-day phases: Phase One incorporates three extra power list tasks, 10 minutes of active visualization, and a 5-minute cold shower; Phase Two repeats 75 Hard after a mandatory 30-day break to test self-accountability; and Phase Three, completed before the program's anniversary, adds a random act of kindness and talking to a stranger, with failure resulting in failing the entire year. Frisella emphasizes choosing the hardest path, using resources like the 75 Hard app and book, and concludes that completing the program transforms participants into disciplined, confident individuals capable of achieving success in all life areas.
FAQs
75 Hard is a 75-day mental toughness program created by Andy Frisella. It is not a fitness challenge but a program designed to build discipline, grit, and confidence through strict daily tasks.
The five tasks are: follow a diet with no cheat meals or alcohol, drink one gallon of water daily, complete two 45-minute workouts (one must be outdoors), read 10 pages of a non-fiction book daily, and take a daily progress picture.
If you miss any task or deviate from the program, you must start over from day one. There are no exceptions, regardless of circumstances.
Live Hard is a year-long mental development program that includes 75 Hard as its first phase, followed by Phase 1, Phase 2, and Phase 3, each lasting 30 days.
Phase 1 adds three extra critical power list tasks, 10 minutes of active visualization, and a five-minute cold shower to the original 75 Hard tasks.
Phase 2 has the same tasks as 75 Hard but is compressed into 30 days. The key challenge is that you must wait at least 30 days after Phase 1 before starting it.
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