[MUSIC] >> Do you want to grab shots for Jon? >> Give me what's the shoot today? >> We're at the gym that Steph just built. >> Stephie. >> [APPLAUSE] >> Can I have this for me right there? >> Yeah. >> Everyone in the world knows you, they go with why make videos like Jordan because of the social media. >> Honestly, it's good, we want to see it roll. >> [LAUGH] >> What do you think about all the NBA players creating hot Cassie fish? >> Well, see me open it. >> Why would you ever start a YouTube channel or vlog? >> That integration is not as hard as I think people think. >> Any thoughts on traditional media is surrounded by a lot of reported versus new media. >> I am traditional media and new media. >> So you guys have one of the biggest shows started by NBA players. How does the money compare to the NBA? >> After basketball, I am making NBA money. >> They're like why don't you do a video with Jesser? >> It's literally the first time we've ever been live, keep going. >> My God, shoutout to the NBA for let us do this. >> How's it going? >> How's it expected that? >> Yeah, NBA, that was sick. [MUSIC] >> All right, we're at All Star. Before we get in San Francisco, we're about to shoot a crazy video. There's thousands of high school kids outside. They have no idea that Jimmy's here about to surprise them. That Steph Curry is coming. It's going to be a massive shoot. It's for Jimmy's next video where the best pro athletes go against average Joe's. His last one was Cristiano Ronaldo got like 200, 300 million views. Think this video is going to be even bigger. Let's see how it goes. >> Jimmy, what's the shoot today? And we're going to have him compete against the number one shooter at the school. And see who can make more threes. This is a lot of pressure on this high school kid. But we're going to give him a minute and step probably like 30 seconds to shoot shots. So even it out. And then hopefully, fingers crossed, I'm trying to get LeBron James during the All Star weekend. LeBron, my boy, come on man. >> What is it about the NBA and YouTube? It feels like more players like have podcasts, have YouTube channels. The days of going through a network is kind of archaic. These NBA players fans watch YouTube. Why not speak to him directly on YouTube? >> He's going to the bathroom, right? [BLANK_AUDIO] >> Steph, what are we doing? >> Do you watch a line of Mr. Beast videos? >> Yes, and my six year old son is, I need a video for him to use. >> Yeah, I'm going to bring him out. >> Yeah, well, we'll FaceTime whenever you ask him to do the take. [BLANK_AUDIO] >> Okay, good, are you with your brother? >> Hey buddy, can I introduce you to somebody, you know who that is? >> How's it going? [BLANK_AUDIO] >> Wait, don't drop it. >> Get it, get the phone, boy, who's that? [BLANK_AUDIO] >> How's it going, man? >> Your dad's about to compete against someone in a video. >> It's going to be fun. Yeah, when it's done, unless you watch it and see who wins, all right? He just wanted to say hi. >> Yeah, thank you for watching the videos. Have you been watching Beast games? [BLANK_AUDIO] >> You love it? >> All right, all right. >> Nice meeting you, little man. >> Yeah, appreciate it. >> No problem. >> Through the phone. >> That was cute. >> That cool. [BLANK_AUDIO] >> He dropped it. >> Here's the fault of the shop. >> Thank you, sir. >> Appreciate that, man. [BLANK_AUDIO] >> Jamie, what's Steph doing right now? >> For transitions and stuff, we just sometimes need the athletes in front of a green screen. So, just making sure we get that so we have it. Always do it at the start, because if not, you'll forget. [BLANK_AUDIO] >> It's pretty cool. So, this job right here, you're probably standing next to Serena Williams and a bunch of people. Just so you have contacts. [BLANK_AUDIO] >> Steph, are you trying to make more YouTube videos these days? [BLANK_AUDIO] >> Yeah, dude, everyone in the world knows you, they go, why make videos like Jordan doesn't do social media. >> Honestly, it's just the fact that even when we face some of my son just now, this is just like realize they see part of you. But to normalize a little bit of the stuff that I take for granted. >> Yeah. >> Cuz you live this and people want to see it all. >> Yeah. >> You still keep some stuff private, and you have my space. >> This is your video, I agree with you on it. >> It's still amazing. >> Yeah, so is this a step video right here? >> [LAUGH] >> Okay, it's a step vlog. I love your Kevin Hart vlog from before, you know what I mean, that was awesome. I remember that, I used to work in YouTube, man. I read a lot of like a lot of your stuff, yeah. >> You don't play for those states, you bring it. >> Well, if you win, we'll give that money 100 grand or whatever charity you want. And if you win, you're gonna get a good, it'll be cool though. >> You gotta try. >> Yeah, you have to try. >> We, I'm super good. >> Yeah, I love, I, I figured. >> Oh, shoot, I thought, yeah, walk right by, yeah. >> [LAUGH] >> What's up, dawg? >> I'm just, I've been doing this for a few years. >> I'm going to say it, I'm good. >> Nice to meet you, too big fan, brother, thank you. >> What brings you out here? >> I went to school out here, so I'm just here, celebrating the community. Trying to jump in, wherever I can jump in. >> You said you was going to show up? >> Yeah, yeah, of course, of course. >> This is like my dream, like to me doing the pay me, I'm just happy. This is like my favorite player, so pretty exciting. >> You film with some of the biggest celebrities, athletes you ever get nervous? >> Yes, I get very nervous. Like Ronaldo's scary, man, like you see him, he's like, wow, I got his like a, he floats, it's crazy. But yeah, and then it goes away the second I meet him, and they're normal people, and then I feel great. >> Did that Ronaldo video like change your mind in terms of like how you guys are creating content with athletes moving forward? >> Yeah, it's a little easier now, because they're taking our phone calls. >> Which is great, it's also win-win. Like Ronaldo wants to work on his channel, we help him, we've sat in sessions with him trying to help him with his videos, you know what I mean? So it's just a win-win, I think it's good for the community. >> I had to make some custom shoes for you. >> Thank you for winning the USA, it was really? >> Yeah, it was, got the Olympic stag. >> Have you seen the YouTube channel, Jesse? >> Or, you got to get your money with the custom shoes, let's go. >> That's love, man. >> Hell yeah, thank you very much. >> Well, thank you for the gold medal for America, let's go. >> That's fine, thank you. >> Today we got a special gift, you know what we're going to play basketball, right? So we got a few extra surprises for you. >> Steph Gaiad, what do you think about all the NBA players creating podcasts it is? >> I love the idea of people giving fans and new perspectives to this story, doesn't it? >> Yeah. >> It does get a little, a little loud at times, there's a lot of us, a lot of us. >> Yeah. >> Something really different. >> I love Dream On's podcast. Dream On and they're in solid, a great job, jet team, all some rivers, all the smoke, knuckleheads, you don't see me doing it, don't worry about that. >> Why? >> There's a lot of things I want to do behind the mic every day. Because you can go and do something that you gotta be all in. And at this time of the event, it's a big lift, it's not something that I actually want to do. [BLANK_AUDIO] >> May I introduce 11 time All-Star, four time NBA champion, two time MVP, Mr. Steffi Goliath. [APPLAUSE] >> Steff's talking how we go out there now and just kind of waiting to go up. Trying to draw too much attention, cuz I don't want to do the screaming when you go up. [BLANK_AUDIO] So have fun, compete, fight hard, create everything. >> We got Mr. Beasy in the world. [BLANK_AUDIO] >> How's it going, everybody? [BLANK_AUDIO] >> Wait, is that the show that we see in the video? >> Yeah. >> And I have this video right there? >> Yeah. [BLANK_AUDIO] >> What do you rather mean, Steff Currie or Mr. Beasy? >> I'm Mr. Beasy, I'm Mr. Beasy, yeah, Mr. Beasy. >> Carving, carving, carving, carving, carving, carving, carving, carving, carving, carving, carving. >> I don't know if you guys saw the video where we did like the 1v1 versus 1v1, although you don't know what the actually is. >> [APPLAUSE] >> We have Steff Currie here who has been one of the best athletes on the planet. >> And, where's our, where's our boy at? Come on down, in the video, in a great way, come down. >> Good to see you. >> Yes, I'm pretty good with that. >> [APPLAUSE] >> Did you know any of this was happening? >> I know, I know, I know this. >> 100,000 that's crazy, I know this. >> For our next 1v1, we have the greatest shooter on the planet, Steff Currie. >> [APPLAUSE] >> And he is going to be going up against it. Thank you very much.
- One more one shooter in this high school. - Come on down. (crowd cheering and clapping) - Where is he going? - How do you like it, Airbus? - Ah, that's right. - Is that what I'm doing? (crowd cheering and clapping) - Yeah, go! - One, two, one, go! - A hundred grand on the line. - Or what? - Oh, oh my god. - Oh, he just does not miss it. - Oh, he missed it! - All right, he missed, he missed one. (crowd cheering and clapping) - Oh, oh, half the time's done, come on! - Oh, okay, only eight so far. (crowd cheering and clapping) - Okay. (crowd cheering and clapping) - Number one! - Number one! (crowd cheering and clapping) (crowd cheering and clapping) - Two, one, time's up, time's up! (crowd cheering and clapping) - We made 14 shots. - He's got it. - 14 shots in 30 seconds. - Let's see if Des Moines can beat that in a minute. (crowd cheering and clapping) - Are you ready? Three, two, one, go! - Oh, all right, take your time, no rush, all right. - All right. (crowd cheering and clapping) (crowd cheering and clapping) - No rush, no rush, take your time. - Okay. - All right, keep going, keep going, keep going, keep going. - Okay. (crowd cheering and clapping) (crowd cheering and clapping) - He still has half a minute left, take your time. You don't have any stuff left. (crowd cheering and clapping) - No rush, no rush, no rush. (crowd cheering and clapping) (crowd cheering and clapping) - Oh, oh, it's getting there! - All right, he's got to hit all of them. One, three, two, one. - Left off! (crowd cheering and clapping) - That's fun. Oh, no. (crowd cheering and clapping) - Awesome, thank you so much. (crowd cheering and clapping) - We ever see a day where a YouTuber has a signature shoe with Under Armour. - We're working on it. I don't know how we couldn't think about the world that way. I'm as addicted to these games as anybody else. So, yeah, we wanna be there. And we'll do it in an authentic way, of course. - Would you guys be more likely to sign an athlete if they have a social media presence or a YouTube channel? - Yeah, I mean, everything figures into it. So, for all young athletes, you can be great, but you have to have all the pieces too. - Is the dream come true? We're at All Star Weekend. We're about to go on the court. There's some NBA players I want to talk to about YouTube, but let's go. The NBA All Stars are practicing right now. (crowd cheering and clapping) - There's a bunch of players walking around. I got a few questions for them, so come on. - I loved you on Chi-Streep. Yeah, it's cool to see you guys leaning into the media like that. - Are they describing us as new media now? - I mean, how would you describe it? - It's a seamless platform to be able to connect all walks of life. - Yeah. - Which is the everyday person, the everyday person. - Would you ever start a YouTube channel or vlog like what's going on in your life? - Uh, yeah, yeah. - But it's all a time in place for that. - Do you have an idea when it might happen? Is like after you retire while you're still playing? - Before. - Before retire. - Before you retire. - That integration is not as hard as I think people think. Meaning like the integration of streaming and then kind of traditional content house been played out for our generations, how we consumed it. It's different now. People want to see the authenticity show out through the camera. I want to see it live fed to you in a certain capacity. You want to be a part of it and grow with that person too. So you just root for people like that too in that streaming world because they come from, you know middle, nowhere usually and start with two people viewing and then they get to thousands and then you kind of see the evolution of them. Like that's a beautiful part about being, not only in this country with being part of this world, like seeing people want to know what other people think but at the same time support them. - Great to meet you at the shoot yesterday, man. How would you view like Kaisana compared to ESPN and other media? - Depends on that. But you're looking for all those guys are killing it. And very talented. - I'm sure there's gonna be a decentralization of media in the next few years. I'm kind of curious to see what is next for those guys. As I'm sure the mainstream media source is gonna start approaching them with large deals and things like that. - They said Drainmon Green went this way. Drainmon Green. You know, over 75 million people, including the biggest creators, athletes and artists all use Linktree because it's so much more than just a Linkin bio tool. I use it to feature everything from my YouTube videos in this cool carousel to my free YouTube growth hack pack where you could get my best tools, templates, and tips to grow on YouTube. Just by going to my
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That's where all the kids are. You see everything on YouTube and just to grow a presence on there, get it out to the world. They can send credible platform for all of us to use and continue to push the things forward that we're trying to move forward. - How hard is it to have a podcast while you're active player? - It's fun. You make time for what's important to you. I enjoy it. I'm no stranger to hard work. I love putting the work in, so I enjoy it as fun. - Any thoughts on traditional medias were surrounded by a lot of reported versus new media? - I am traditional media and new media. - All right, so right here is like all the media, but it's mostly traditional media. They're basically getting all their stories out. They're getting interviews in the hallway. I'd say we're one of the only YouTubers here. Jesse's here, like Tristan's here, there's other creators, but you'll see the worlds of creator and traditional media. They're still like fine lines, but I think the NBA is helping bring it together. I feel like we're much more run and gun. Like we're trying to go up to the creators, a locker room, and just see what we could get. Why me? Do you watch a lot of YouTube? - I watch all of it. - Do you watch a lot of YouTube? - Yes. - Do you care about having a YouTube channel? - No, I don't need that one. I don't need that one. - Yeah. - I'm so impressed. You guys are filming six hot cats while you're here? - Yeah, Robert. - That's a light day. - That's a light day first. - What's the most interviews you've done in a day? - We're gonna do like a weekend, almost three a day. - Three a day? - Yeah. - Who's come through during also a weekend this weekend? - We've had so far TMC, Chris Mullin. - Mm-hmm. - Tim Hardaway. - Wow nice. - Miss Richmond, we had KG, Martian Lynch, J.R. Ryder. - Wow. - Yeah. - We got Barry Bond, St.R. - That's huge. - That's huge. - That's huge. - No, Julio. - Yeah. - Man. - What's up, baby? - You said you put it up. I know you're busy, bro. - What's happening? - Nothing much, man. - I'm so excited for this. Thanks for having me on your set. So you guys have one of the biggest shows started by NBA players. And I'm looking around and I'm seeing like five cameras. 'Cause we're on your set right now. What's harder being an NBA player or being a podcaster and creator? - The effort and the dedication is the same. We dedicate everything we have to this, but you don't have to go to the gym. You don't have to sweat as much. You gotta use your mind more. And I think that hurt me more than sweat and using my mind. (laughing) - You know, no, we pouring. Obviously, we've been able to kind of translate our ambition and our energy and kind of our approach into another career. We started doing it at major networks, ESPN and Fox, and starting a show five years ago. And then from that, we've turned it into an entire company. So it's been cool. - How does the money compare to the NBA? Are you guys making more money now on your podcast than when you're NBA players? - Well, I can say this. I'm definitely not making. I was making like 10 million a year at one point. So I'm definitely not making that. But after basketball, I am making NBA money. You know what I'm saying? It's equal. Like what I'm doing now, this is the easiest job I've ever had. And we're building a company. This is our baby. We're building something from the ground up. So it means just as much as if I was making 10 million. So if I'm not making 10 million that we're building our baby, it's just the same as I was making 10 million. Because I'm building a company with my family. We're winning together. We're growing together. So it might not be 10 million. We will get to that point, but it feels like it. Because I'm winning with people I truly love. - You guys started this show five years ago. And the five years since, there's been a ton of other shows and podcasts started by NBA players. Why do you think that is? - So many people from every podcast that trying to start a podcast that just podcasts have success. They all called him. They all restarted him and asked for advice. And that's one thing.
about us. We, we, we open to share everything we know. Yeah, and I definitely feel like there's been a shift in media as a whole, you know, particularly on the basketball side. Obviously, guys were going from playing to analysts or commentators and we were able to get access that the SPNs and the Foxes couldn't get you. Do you think that more NBA players want to be full-time YouTubers after they retire? I mean, shit, I don't know, but YouTube is, like, you talk about NBA money. YouTube is paying people some real money. I did some streaming stuff not too long ago and it's completely, I'm about to be 45 when I was on the stream with like a kid that just turned 20 or 21, but that's the future. It makes all the sense in the world. That's a great retirement. That's a great retirement, right? Because we're in that air right now. That's easy money. How did the ideas start for all the smoke? Was it when you were doing hits on ESPN and other networks? You're like, we should, we should do this ourselves or like, do they come to you? We were at, I think my place in the Bay in Berkeley and watching a game and I'm just like, let's do a podcast. He's like, what's a podcast? Like, I don't know, but I think we can smoke and drink and he's like, I'm in. I'm in. And then from there we've met somebody from Showtime through a mutual friend, Brian Daly-Flaud here from New York. I pitched him the idea. We took a couple shots together and next thing we know, we're signed to Showtime. In January, one of 2024, we signed a nice deal with Draft Kings and Lone Star Company. So we're about a year and some change in and, you know, we have a handful of shows under our slate. We're not only in the NBA, we're in the NFL, we're in professional boxing, we're about to get into MMA and then hopefully golf at some point and also political content. So we're just doing a bunch of stuff across the board now. Any other things or people advice you give to? No, we just, you know, appreciate, you know, you're really doing your thing and then, and to bring your audience into what we're doing. Man, we're thankful and appreciative to that. And, you know, where people are here trying to learn the space and continue to make good content, man. So we appreciate you stopping by and highlighting us. I do, thank you. Thanks for the paving the path. Thank you. Appreciate you guys. Thank you. John, dude, how did you get started and how do you break all the new, I mean, you broke the Luka trade? Like, how do you get all these scoops? If I couldn't play in the NBA, the next best thing for me is to write and cover it and like my appetite for information, I think kept me going as a fan then and keeps going now. What journalistic rigour do you feel like you bring? That maybe an NBA player who's just like throwing up a mic and a camera may not realize? I think for players, to have their own media platforms, entities, places where they can tell their stories. I mean, if they don't want to say it in terms of traditional standard media, I mean, they have the right. But there is also in a natural trust potentially that you can develop with people who potentially like myself or other, you know, journalists or other interviewers, other broadcasters, whether it be at NBC, ABC, any outlet, you can think of. I wake up, go to sleep every moment in between thinking of how to cover the league at a really high level. Josh, thank you so much, Matt. All right, we're at the all-star game. The slam dunk contest is about to happen. I feel like growing up in Chicago, the dunk contest was one of my favorite things in the world. I can't believe I'm here right now. But yeah, what's really cool is Jester is about to judge the slam dunk contest. First ever YouTuber to be a judge alongside NBA players. Jester, I'm going to ask you first. You are the NBA ID member rep tonight. How do you think the fans will vote with your personal opinions tonight? I think we all just want to see some creativity, something new, but it's going to lie. How was it, man? It was so cool thing up there. I was like, just trying to take it all in, like all the lights. There's like the big arena, like, just take a deep breath. Like, oh, my God, I'm really here and doing this, but it was so cool. Such a fantastic experience. Is Jester a bigger deal in your household than some NBA players? Jester is the biggest deal in my household. Yes. You're an NBA legend. I am. My kids make me watch Jester. Let's go. They like, why don't you do a video with Jester? Why don't you get in this video? I'm like, dude, this kid is too famous. I don't even know. Am I just mad? He's incredible. I just got so many brownie points for the face time. Thanks to this guy. Wow, that was awesome. All right, the big day, the All-Star game is about to be played on this court. Some of the biggest stars in the world are going to be here, but also Mr. Beast is going to be doing a half time show where he's going to give away $100,000. It's the biggest thing a creator has done at All-Star. And Jimmy said we may be able to go on the court with him. You lead digital content for the NBA. How do you help NBA players develop their social media following? After every single game when a player gets back to their locker room, they can use the green fly app on their phone and get content from the game, whether it's highlights, photos. So like, we have it all done in an automated fashion. Wow, I had no idea. So when we see something on a player's Instagram or a creator who covers the NBA, there's a good chance it came from the app. Correct. Like game action photography, game highlights and things like that. Those are the ones that we're getting to them as fast as possible. How do you find these creators? Are you looking across YouTube and trying to see who's getting views on basketball-related content? Like, how do you find the next gestures and Mr. Beast to come out to All-Star games? We're monitoring basically every account on every platform that is publishing NBA content, and we're able to identify creators that are sort of on the rise, and then they're starting to gain traction, and then they get a DM from us, and we start the journey of working together. How do you think about Mr. Beast and Jester in terms of the marketing of the NBA and its content? We have built an incredibly massive social media following, but with all the algorithm changes on the platform, it's getting harder and harder to reach, even the people that follow you. And so by expanding the a number of accounts that are publishing NBA content, it's giving us more opportunities to reach more of our fans, and then you get to the 2025 All-Star game, and creators are everywhere throughout the entire weekend. Jimmy's about to do the halftime show at the All-Star game. Carl, is this the first time you guys are going to be on live TV? Yeah, it's literally the first time we've ever been on live on cable. I'm worried Jimmy's going to say something bad. How do you guys come up with this idea? He came up with it. I don't know, I just thought about it. I mean, it's not glorious. I just think it's funny and simple, and the crowd would like it. Dame has to make three shots before one random kid makes one. To be clear, that was always the plan. That's always what we were going to do the whole time. We did not come up with that 12 hours ago. How's it going, San Chris? Before the next game, the NBA is not going to do something a little fun for you guys. Why is it $100,000? And we're going to grab someone bringing up from the stands that the community gives to Amy a little bit for this 100 grand. What's your name? I'm David Dern. Dern? All right, come on over here. So, what were we doing? It's pretty simple. All right, Jimmy's right now on the floor. We got true on there, getting footage with him. We're basically doing a YouTube video live here at the All-Star game. He's going for it. Oh, Damien Lillard. Yeah, you want to give us some motivation? Or Kevin? Someone's going to give our guy a little bit of time. All right, guys. All right, guys. All right, guys. All right, guys. All right, guys. All right, guys. All right, guys. All right, guys. I don't know what just happened. I'm going to have a little bit of time. Yeah, shout out to the NBA for Linda to do this. Oh, how's it going, man?
>> I thought that went phenomenal, the buzzer beat at the end. There was 10 seconds left until they were going to kick it to a commercial. I almost went over time. I thought that was a huge success. Thank you, Indiana TNT for letting me do it. I might be biased, but that's like the best halftime show I think they should involve creators more. I think it went really well. >> All right guys, that's a wrap. Thank you to everyone who let us film with them and make sure you subscribe and ring the notification bell. We got more crazy videos, I can't wait for you to see it.
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