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6 Businesses You Can Start With Almost No Money⏐Ep. #290

44m 14s

6 Businesses You Can Start With Almost No Money⏐Ep. #290

The conversation, featuring host Chris and guest Michael Girdley, explores numerous business ideas centered on AI and emerging trends. A central theme is OpenClaw, described as the next operating system, with a proposed marketplace for buying and selling AI agent personas—like digital employees—that businesses could deploy. This could evolve into a platform akin to eBay, taking a cut from transactions. Another idea involves AI replicas of historical geniuses, offering personalized mentorship for $99/month, combining user data with expert knowledge for tailored advice. Local journalism is highlighted as an undervalued opportunity, with demand for deep, community-focused reporting that AI could make profitable again. Curated content services, like a daily "magazine" of top tweets, and analog solutions like a QR-code-based YouTube book for kids, are suggested as simple side hustles. The skincare industry is compared to Hims/Hers, proposing an AI-driven service that analyzes selfies to recommend personalized routines, leveraging recurring revenue. A "distraction bot" is pitched to enforce productivity by locking devices until tasks are completed. College admissions negotiation is presented as a consulting niche, helping parents secure tuition discounts. AI audits for small businesses are deemed a low-competition entry point, uncovering client problems that lead to larger opportunities. Finally, the discussion touches on YouTube strategy, emphasizing consistency and narrative storytelling to build an audience. Overall, the episode provides actionable, AI-driven business concepts for entrepreneurs seeking side income or full ventures.

Transcription

8906 Words, 46964 Characters

English
Speaker 1I think your audience loves ways to make $100,000 or $200,000 a year hustling. You only need 20 clients, make a $10,000 a piece off of them to do really well. You can do this nights and weekends. Yeah. Well, and AI can tell you exactly what to say. AI audits are a business every single one of your listeners should start. There's very little competition. People don't understand AI. Business owners are hungry for guidance. You're seeing that the future of OpenClaw is this is the next operating system. You have Windows, you have the cloud became the next operating system, and then mobile became the next operating system paradigm. I think you're seeing that OpenClaw is going to be the next operating system. That's why OpenAI bought it. They're turning it into a foundation. It is the next Linux. The future is people are going to be buying fully deployable AI agents to operate on your behalf, and they're going to feel like employees. Just they'll be running on OpenClaw.
Speaker 2One of my fan favorite episodes was, my episode with my friend Michael Girdley. He's an idea machine. Episode 181, back from June 11th, 2025. Back then, we talked about a bunch of cool business ideas, and today we did even more of it in a better way because Michael sent me about 30 business ideas beforehand. I sent out the ideas to my newsletter. I said, vote on the ones you want to learn about the most. They did. And so we're only talking about the best business ideas that you guys want to hear about. One of these ideas was so good, I literally started prompting in my favorite vibe coding app as we were talking about it, to build this idea. So you're going to love it. Enjoy. Okay. What about CloudBot Persona Exchange?
Speaker 1CloudBot Persona Exchange? So I think, well, it's now OpenClaw. I guess since I wrote this idea, it's now OpenClaw. But I think that you're seeing that OpenClaw, the future of OpenClaw is this is the next operating system, right? Like you have Windows, you have return to DOS, then you have the cloud became the next operating system, and then mobile became the next operating system, which is the next paradigm. I think you're seeing that OpenClaw is going to be the next operating system. That's why, like, OpenAI bought it, like, they're turning into a foundation. It is the next Linux, right, in my opinion. And the beautiful thing about it is I think that you and I are going to be buying personas online created by creators, right? To where somebody who says, I want a marketing manager. It's like, okay, I'm going to buy the marketing manager persona from Chris. He knows what he's doing about this stuff. There's an entrepreneur persona. There's a sales rep persona. So I think somebody could extrapolate from today, right? Where OpenClaw is and just say, look, the future is people are going to be buying fully deployable, like AI agents to operate on your behalf. And they're going to feel like employees, just they'll be running on OpenClaw.
Speaker 2Oh, man, I love this a lot. So do you think it would be like a SaaS play for recurring revenue or a one-time fee? And then the buyer just has to pay the token costs or something?
Speaker 1I think it will look like software does where I think there will be some free where versions of those where you like it's open source, but then I think there'll be closed source versions as well, where you go and you're like, you know, the equivalent of whoever is the Salesforce of the future, right? It actually sells you a closed source Salesforce, then you pay them per month, or you might pay an all upfront license, kind of like you do a software, but I think it'll be a dichotomy that way. You'll have the open source and I think there'll be closed source versions.
Speaker 2Yeah. So let's say I'm a business owner and I want to start using cold emails to grow my business. I would go to this market. Place cloud, Bob marketplace, whatever it is. And she's, you know, filter for cold email filter for marketing filter for cold email. Oh, okay. This one's 30 bucks a month and it uses instantly and MailChimp and yada. Like you could see the tech stack of it, right? Maybe see like the approximate token costs. And then like me personally, Chris could be like, you know, I'm going to sell my own version of this because my cold emailing is special or unique for X, Y, or Z reason. And then maybe people could filter and see mine in there. Like, you know what? I want to buy Chris. This is because I like his marketing methods. Is that kind of what you're saying? Yeah. A hundred percent.
Speaker 1Yeah. And then the cool thing is if you're the exchange, you basically become the eBay of these things, right? And you become the place that takes a cut on all this kind of stuff. You're the Upwork for Claude bought personas. That's the even more exciting vision rather than just making the actual personas is, um, like you actually become the middleman on all of them and the place where you go get them. You sit in the middle, all that kind of stuff.
Speaker 2Well, as of right now, open claw exchange.com is. Taken open cloud marketplace. Oh, you got to go with the open club bay. Is that taken? Oh, there it is. Let's see. Open club that's taken. I feel like we need a pun in here, like open closet, open closet, SET. No, that's even that's taken. Wow. There are weirdos out there.
Speaker 3Hmm.
Speaker 2This is a good idea. I like how you shifted, how I'm looking at this as the next operating system. That's an. Interesting framework. Yeah. Okay. Now along those same lines, AI replicas of famous geniuses. This could be the same business. Think of master class.
Speaker 1Okay. You know, people master class is like a huge business. Yeah. Like it's like a half billion dollar business where people pay to get taught by Oprah. Gordon Ramsey, Gordon Ramsey, Campbell burgers. Okay. But anyway, so back to master class, which is a ridiculously good business, right? It's a info products business. They go sign exclusive things with Mike. The Oprah, whoever, and you take the class from them, right? Great business, right? And then it's subscription business. So you're paying $59, $99 a month. All you can eat all this kind of stuff. You take these courses from these folks who, by the way, are so removed as billionaires from you and me that you have no business taking a class from these people. Don't worry about that part, but imagine instead of master class where you just sat there and did a, did a class for this person, somebody has gone through and trained LLMs on everything. That certain people have written, so you could go in and you're paying $99 a month for this like master mentor product. But instead of taking a course from Oprah, you're sitting down and having a conversation with Steve jobs about your product idea, or you're sitting down and getting coached on physics from Albert Einstein, right? Or you're, or you're talking about how to become a better driver with like Mario Andretti. And like you go and train these things and tell the LLM, you are this person and have a conversation with people. That's the idea. I love that idea.
Speaker 2I feel like, ah, maybe this is too hokey or unrealistic, but if you were to combine this, like with the new hologram technology, where you could like have an actual sit down in person conversation trained on millions of words of their data, their content about something very relevant to you, like, what if it were trained on you and them, like, so I'm in the process of moving from Chad GPT to Claude, right? And so I, you can go into Chad GPT, you just go to settings, data export. It's been four days. My data still hasn't exported because there's so much in there. Right. Wow. But imagine if you take all that now, of course you have context window limitations, but those, those will be gone at some point and you upload them. You take all the Albert Einstein stuff, you upload it, and you just have this conversation with a person that knows everything about something and also everything about you. Right. How valuable would that be? I love this idea.
Speaker 1That's really good. That's a good one. That's a good one. Albert Einstein looked at everything about your life and here's what he thinks you should do. Yeah. You're a screw up. You should start smoking a pipe.
Speaker 2He thinks you should just give up. You're nowhere near as good as he was.
Speaker 1Oh man. Anyway, that was it. That was the whole idea. I was like, oh man, you know what would be awesome? If you could talk to pay $99 a month and talk to Steve Jobs, like who needs to go to intro.co and talk to mentors there, like, nah, just go straight to Steve, $99 a month.
Speaker 2Well, I mean, what if you even like, what if it was, it was built on Tom Brady and you're a high school quarterback and your buddy takes a video of you throwing the football and Tom's like, no, listen, you really got to move your elbow out a little bit. You know, like how many people would pay for that? There, there's no end to that.
Speaker 1Totally. Well, I was going to make a Tom Brady joke like, oh, you should divorce your wife and she'll get married and have a kid with some other guy. Hey, you should choose football over family.
Speaker 2Yeah. Hey, that, that football looks a little too inflated. Have you got to take it some air out of that? It's really good. All right. Okay.
Speaker 1What do you want to do next? Let's go Metro section. I don't know. How old are you now? 39. 39. So you're old enough to remember an era where, where newspapers were still something, right? Like when you were 12, newspapers were still something, you know, I kind of, in my mind dated around 2005. It was beautiful. Like the Metro section. The Metro section actually used to have reporters hanging around city hall. They would actually go in and do real reporting, investigative reporting. They were writing one or two stories a week. So they could actually like really report on things. They would get quotes from people. And if you go look at like local coverage now in most markets, like here in San Antonio, there's not like, there's like five people working at our local newspaper covering San Antonio. Like it's basically, and our newspaper doesn't even get printed here. It gets printed at Houston. Like if you want to get a paper newspaper, it gets shipped in overnight from Houston. So that's how. Like things have fallen. And to me, like, I would love to pay for and subscribe to a website that actually like has that kind of real, like the information, you know, familiar with that site, but imagine it's covering your city and really covering local stuff. So, you know, the cool thing is, is I think small businesses are desperate to market to smart people who are wanting to subscribe to something like that. And if you kind of do the math, it doesn't have to get that like big for this thing to get really profitable. Once you. Kind of put ads in the whole thing. If you're charging people $20 a month which is relatively cheap compared to some other newspapers. I mean, people pay $50 a month for. for the Bloomberg magazine. To me, I wish this existed. I'm just the wrong person to execute on it because the last thing I want to own is like a newspaper, but yeah, that's it.
Speaker 2Well, I think they're coming back. When we travel as a family and we go to a hotel or something and they have free newspapers, my kids will just tear them up like literally and figuratively. They'll read them, they'll open them. Like it's physical. And I just think that that's coming back in a big way. So I went down some rabbit hole on newspapers.com a couple of months ago. I don't remember what I was doing, but I searched up my own name in Florida where I grew up. And I found all these Florida Today articles about myself as a wrestler at Astronaut High School in 2003 and four and five and 2005, the year the newspapers died. And it was like, Chris Kerner beat Muhammad D. Reese of Titusville High School. And it was like, I can't believe they published that. Who cares? But at the same time, they published it because people did care about that stuff. There were buyers, there was demand. And it's understandable that it went away, but I think it's going to come back. Like I would love to know that the Chick-fil-A down the road for me is getting a new drive-thru lane. I think that's cool. You know, I want to know that the new diner was started by a local high school graduate. Like I think that's
Speaker 1cool stuff. Yeah. Yeah. And there are people, I put this on Twitter by the way, and like some newspaper guys were just like, you're an idiot. You don't know what you're talking about. This already exists. And I looked at their stuff and they were not happy that I didn't really like it because there wasn't a level of depth of the report. And I was like, I don't know what you're reporting. It was a lot of like, Hey, we're copy pasting press releases, which is fine. But like, that's not, you know, that's not what I'm looking for. I want something more thoughtful. That's actually like digging in and telling stories and doing actual reporting. And maybe that's just an era gone by, but I agree with you. Like we're seeing the swing pendulums swinging back and all this stuff. Are you, have you noticed or seen the stats on like the rise of actual cigarette smoking that's happening? No. What? Yeah. Gen Z, Gen Z, Gen Alpha, or smoking cigarettes. Oh gosh. That's coming back. I thought that was dying forever. So watch, so go watch like Apple TV or like any sort of media. You will see cigarette smoking like crazy compared to where it used to be. Like you used to not cigarette smoke. Now, landmine folks are smoking cigarettes, putting on heaters right on the TV. It's coming back.
Speaker 2That's wild. So when you talk about like depth to journalism, do you follow, do you follow the Texas monthly? Yeah. Like, so I think what you're talking about is like what they do except on a more local level than just the state of Texas, you know, 40 million people is not very local, but I just read an article from them a couple of weeks ago about this guy that has a business that spearfishes invasive species in like the San Marcos river. Then they have a big fish cook-off that's free that anyone in the city can come to. And it talks about his business and like, like they're shooting these random armored catfish. And it went, and I'm like, this is awesome. I love this stuff. And it would be even more awesome or more relevant to me if it was like in my local area. Yeah. But it takes work for sure. But I think with AI, like it's like, I think a big problem with this is like, it was hard to make this profitable from 2005 to 2025 because of the internet. Like it just didn't make sense to keep printing stuff when people were clicking stuff instead. But with AI, like you could do a lot research and journalism in an automated way. And so like, let's say 20 years ago, you need one journalist to cover like a two deep stories a week. That same journalist might be able to cover 20 a week with the help of AI and deep research and all that stuff. So I think the other part of
Speaker 1it that's really tough is reporting. Like they just call them gum shoes because they were out and they got gum on their shoes all the time. Cause they were out walking around and all these places to make stuff happen. And a couple of my buddies were former Metro reporters here in San Francisco and both now worked for the government. But like when they were doing their job, they were in city hall all the time. They had, they were getting phone calls late at night. Like, you know, and it's, it's not Woodward and Bernstein, you know, so to speak with deep throat, you know, being the source and all that kind of stuff, but it was closer to that, right? There was so much of it was relationship built and you would see when there was turnover in these sections, what a reporter would leave and some new person would come in. It was just like, oh, like they're missing all the nuance and they're missing all the nuance. And so I think it's, it's, it's, it's, it's, it's relationships and it changed everything. So it's hard. I mean, I understand the difficulty in kind of reproducing what, what, what I'm looking for here. Yeah. Yeah. I love it. All right. So this
Speaker 2is kind of along the same lines X magazine. Oh, well, Sean Puri does this a bit and it turns out
Speaker 1like you individually, there's probably 10 tweets you really want to read on Twitter and Twitter is going through over and over again, different iterations on how to show you those 10 while you're not reading them. And so I think that's a really good point. I think that's a really good point. And here's the three of them that went viral that you should ignore. Like, don't look at those, but just focus on these five things. And I think the cool thing is if somebody wanted to do this as like a side hustle, they do pay enough for creators now who are reposting this kind of stuff. I'm quote tweeting it that you could get enough views to pay you, you know, a couple thousand dollars a month. It's a good side hustle for somebody. I just wish somebody would do it, like go through and make me a magazine every single day. And I'll just follow your account and I'll just read the five things and then I'll leave the app and I'll go into the next thing. So that's what I want.
Speaker 2Yeah. Yeah. I love that. No, I, I came across a guy on Instagram that is doing something very similar. He's mailing out a physical magazine to his followers every month with just stuff that he finds cool on the internet. I actually ordered one and then I ordered one a week later to see the difference in the order numbers to like gauge what his volume is. And I don't remember what it was, but it was a lot. It was in the hundreds in like a one week time span. Did you see that tweet made a spiral notebook full of printed pictures of YouTube thumbnails for his kid? No. He was like with all the brain rot YouTube videos and thumbnails out there that are just manipulating my kids. I took some very thoughtful YouTube videos. I printed the thumbnails with a QR code and I put it in a three ring binder and my kid just flips through it and then they can scan the one video that they want to watch. That's adorable. Yeah. I thought that was cool. Have you seen, have you
Speaker 1people are so sick of the retention optimized stuff for kids these days that people are starting to bring out eighties and nineties TV that's not optimized. So it doesn't rot kids brains. Yeah. Millennial parents are starting to do this. That's a good idea. Like what, what types of shows SpongeBob, whatever it was big back in the day or the, you know, whatever, what was the show with Steve, uh, where he like talked to the kids on PBS. Oh, blues clues, blues clues. Yeah. I like
Speaker 2that kind of stuff. Did you know you can build a six figure business with only a 10,000 person email list? I just talked to the founder of beehive and he told me that there are people with 10 to 15,000 subscribers making more than newsletters that are 10 times that size. Here's how well this one design newsletter with around 15,000 subs doesn't just sell ads. They run two week online cohorts four times a year that generate six figures. And on top of that, they're charging companies 20 to $30,000 to get in front of their audience. And that's on one small focus list. This is not about going viral anymore. It's about owning a niche and monetizing it correctly. And beehive gives you exactly the tools to do just that like surveys to understand exactly who your readers are or a built-in recommendation network to grow automatically paid subscriptions, digital products, sponsorship tools, and you keep 100% of the revenue. You don't need a massive audience to run a successful business. You need the right system. So move your email list over today and try out beehive.com. Beehive with 30% off for 30 days with code Chris 30, because this might be the simplest, highest leverage business that you can build right now. Just go to beehive.com slash Chris to learn more. That's B-E-E-H-I-I-V.com slash Chris. Can I give you one of the, one of the bad ideas?
Speaker 1Yes, let's hear it. Went out on Twitter and I asked for three of those worst ideas because I needed to get ready for today's podcast. So there were two of them, and I'm going to put both of these up for you. And you tell me which one you think was the bad idea or which one I think is actually a good idea. Okay. The first one is somebody make French fries or tater tots with ketchup already injected inside of them. So they're like basically gushers, but French fries. I hate ketchup. So that's number one. Number two is an LLM and it's called Gronk. It's an LLM that only talks like Rob Gronkowski, former tight end for the New York Patriots or for the New England Patriots. Which of these ideas did you think, that I thought was a good idea? Which one do you think is a bad idea?
Speaker 2Man, that's actually hard. That's really hard. I was going to, my gut take was, I thought you thought the French fry idea was good and the Gronk one was bad, but now I'm second guessing it. And I kind of want to reverse that. So I'm just going to hedge my bets.
Speaker 1I think they're both great ideas. I guess I was right. No, I mean, how cool would it be? You're like, Hey, Gronk, please revise this. He's like me. Pre-revised letter.
Speaker 2be right back i mean the the ketchup one that is interesting if you liked ketchup i don't like ketchup but how do you not like ketchup i just don't i don't know i can't describe it did you
Speaker 1read malcolm gladwell's stuff about um i think it was maybe blink or something talked about ketchup versus mustard no i don't remember that so he asked why is there only one flavor of ketchup but there's like 4 000 flavors of mustard and the reality was that ketchup actually combines all of the like the five tastes right sweet sour salt uh umami all that kind of stuff whatever the whatever the last one is it actually combines them in a perfect way that they all kind of harmonize together and if you change any one of them ketchup doesn't taste right so that's why like people are pretty religious about their type of ketchup is like they because they all harmonize perfect and that's why you have like one major type of ketchup but then you look at you look at mustard and mustard actually works because it's mostly just like salt and sour and you can combine those in multiple different combinations and they still taste right what about what a burger though spicy ketchup they would like a word here i was about to mansplain you on spice is not actually a taste but you went but it's but it's not mansplaining if you're talking to another guy that's true that's the that's true i found the
Speaker 2tweet speaking of gronk i asked grock to find the tweet for me so this is what it is uh for those that are only listening made an analog youtube book for my kids so she can choose what she wants from pre-approved list without being exposed to a thumbnail hellscape also automatically cuts her off after x scans so if you look at this video rory's youtube feed songs for a little christmas movie i don't think that's a terrible idea it's super terrible i don't think that's a terrible idea it's super cute what do we think i like this idea oh he made a scanner yeah he's got a scanner can't give your kid a smartphone but that's pretty it's pretty cool i don't know maybe you could monetize that somehow like maybe you could be the service that that prints like a book of youtube videos for a kid no i like it like you could just fill out a quick online form my kids like xyz and then you could just print out a book of youtube videos for a kid and then you could go to those you could have ai do all this go to those channels find like the top videos that fit those genres print them in a book it could be like a physical book with a qr code and that's it yeah youtube book youtubebook.com youtubebook.com there you go that's that is right down the middle
Speaker 1of the fairway for chris corner content there you go let me pitch you on which one of these businesses i think is actually the top there's two of these that i think are actually good businesses somebody should do can i pitch you on these i don't think they were on the top list but i feel obligated because actually like this is a public service we're doing here these ideas do not come cheap i spent so much time in the bathroom thinking of them all right there's much time spent on the toilet thinking of these okay so basically you know how hymns and hers work right the company they you get to talk to a quack doctor next thing you know you have erectile dysfunction congratulations like like her low testosterone but the reality is there are a lot of a bazillion uh different skincare combinations out there and they are all very different and some are good for oily skin some are good for dry skin some are good for caucasian folks african-americans like everything in between right bald people we need care we need skincare too and there is nobody who is basically like gone through and figured out okay like i'm gonna do what hymns does or hers does and consult with you to actually get the right skincare routine for you without going to an anesthetician or anything like that so i think it's a great way to do that or a statistician or however you pronounce it right so basically like i think people would there's a very clear like skincare instagram that you do for top of funnel which turns into clickable content which turns into you do a consult with somebody over the internet for 15 minutes like you they look at your skin via zoom and they give you a formula that works for you that is prescribed exactly for your type of skin and it sells you a subscription of this stuff and skincare i mean there's a reason sawhill got a skincare line oh i'm one step ahead of you keep talking this is part of the bit i'm not distracted i was like are you tweeting this give me a chance to finish it first bro this is part of it so there's a reason sawhill got you know released skincare why it runs at 98 margin it's recurring revenue and there's you know like a lot of other things you don't know if it's working or not it just feels good or not so like it's a beautiful business in terms of that kind of stuff so yeah hymns for skincare
Speaker 2your skin lock in for life i like that so i think you could even use ai to do this for you where you just take a selfie and you upload it to the app and clot or whatever it doesn't like tell you what you need to do it comes up with a a formulation of like what lotion you need it could do a couple different things it could like give you like a routine but then it could recommend um x y or z product for that routine that could be one business right where it's like here's your prognosis like here's your disease here's the cure cool or if you wanted to get a little more complex and like contract with co-packing companies or whatever um it could be like a one-to-one skincare product just for you take one picture like that's the whole framework that's the whole angle is like one picture to lotion right all i need is a picture of you picture of your face and i will send you the lotion that you need right for your skin so i got you one better well before you do that before you do that let me share my screen i want to show you what i just did so did you make it did you tell claude to make this app already no not to make the app but to give me a uh i took a selfie as you were speaking i was very rude and i said what should my skincare routine be nice little picture nice chris you're in 38 you're 38 in texas sun i'm 39 cleanser it has specific brands vitamin c same cleanser there you go like that could that could be an app i don't know i don't know i don't know i don't know how so many people have skincare routines like i'm just learning this i'm 39 years old i'm just learning that like that's a thing like why is that a thing i don't know somebody called me
Speaker 1james carville on youtube the other day comments they're like i can't believe james carville's making youtube videos now it's like he's 85 like i have feelings over here you pull out your phone and text your wife i mean you're you're recording inside but i record outside an interesting thing is you see why inside we can control our lighting outside you want to be videotaping it and you want to in golden hour because it softens your skin like crazy and it's a huge difference so when i record like midday that's when i get the james carville comments but look i think that i love the ai aspect of it i think fundamentally what somebody wants is a very attractive member of the opposite sex or the same sex if they're into that to tell them how they could be i think that's what i would hire i would hire tens and nines who are very gregarious to get on and be like oh man well here's what would make all the difference for you and then we could check it in a year after you use this and i'll see how it's going and you get them as subscribers for life and then i think at the same time an unscrupulous person i'm not saying do this but i think you could just like get different bottles and go get dubs moisture care the stuff you get at walgreens and put that in every bottle i don't i don't think anybody would notice that's what i
Speaker 2think about skincare also but yeah they'd spend the first few minutes just like razzing you up like wow you have gorgeous skin that's uh no okay okay there's just a couple things you could do to make it better that like
Speaker 1they will be hook line and sinker uh there was a funny reddit reddit thing i was reading last night and somebody asked what's something about men that women would be incredibly surprised to hear and the guy was like oh this is easy if you're a man a grown man and you get a compliment about your appearance you will remember that forever 100 or your t-shirt yeah i had a guy compliment
Speaker 2my hoodie once and it's my favorite hoodie now if like an attractive woman says something very
Speaker 1nice about you like it says you're attractive you'll remember it for the rest of your life like it's yeah like it's maybe maybe guys i'm not a nine or a ten guy like like you know 10 out of 10 maybe guys who are 10 out of 10 get that all the time but somebody who's kind of you know not hair on my head you know this
Speaker 2is this i remember that stuff so yeah it's true all right i got one from your from your list i want to hear more about distraction bot oh yeah i think there's not enough negative reinforcement
Speaker 1on the internet i think there's too much positive uh reinforcement i think that uh somebody should you know if you know that app for the mac that's basically caffeine or amphetamine have you seen these things basically it stops your mac from ever turning off the screen or stopping or shutting down i think somebody needs to build that but it's just basically an llm that watches what you're doing it knows your it knows what you're doing uh yeah you're you tell it hey here's my north star here's what i'm trying to do and the moment you get off topic it's like hey close tiktok get back over there and keep writing that business plan like that's that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass
Speaker 2like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass like that's what distraction bot would do for you personal sass it's just a prompt, right? Send the AI knows you, you're not leaving that mail window. You're not like you literally physically will not be able to for 30 minutes and I can walk away and go take my dog for a walk, but it forces me to do that. Just like your phone does. And this could be the same app for phone, right? Like what you're saying. But imagine this, like I am like, I have to send a hundred cold emails this morning. Do not unlock my computer until I do. And it won't. Why isn't that a thing? I don't know. Somebody needs to watch this podcast and invent it. I'm not exaggerating. I'm going to go into cloud and start building this today. Yeah. Myself. I like it. I feel like Apple only came out with like permissions for, for apps to do that to your devices here recently. I don't think like it was technically possible or allowable by Apple up until the last year or two. So when you combine that kind of inflection point with AI, just knowing what you're doing and talking about, it's a no brainer. Yeah. I like it too. There's, there's a lot of money in productivity tools and books. And like, I mean, there's a lot of money
Speaker 1in people wanting to be more productive. Uh, if you could, especially if you can make people feel like they're making progress, Oh, you get rich. I did want to point out in your survey, one of my ideas was the least appealing, which was, uh, do a, do an unsolicited hostile takeover offer for buying back Twitter, turning it back to the way it went. It got the least number of responses.
Speaker 2I don't think most of my listeners have a billions of dollars, much like I don't have billions of
Speaker 1dollars. It's an impossibility, but I don't know. Just so many of my friends have left the platform, really smart people and never come back that it's, it's good to remember about the good old times. Look at the same time I was complaining, there was no edit button. So, you know, that is, that is nostalgia for you. So this next one I think is actually a really good business that people could do just as like, it's total like Chris corner right up the alley of somebody who wants $50,000 hustling, maybe more, maybe 250,000. Okay. So there, there have been forever college admissions counselors who like help you get in help, you know, Hey, you're, you know, the son of a Hollywood star and you want to get into USC, but you only have a score of four on the SAT. Like they're the ones that are going to make you happen. What I am hearing and seeing more and more is college is so expensive. And the number of young people is shrinking and we're not bringing in Chinese and foreign students like we were before. Like colleges are a lot more reasonable with working with you. But the problem is like, it's a standard kind of NBA agent thing, right? The, the colleges make deals all the time with kids. So they have all this asymmetric information about how deep they can go. The other side is parents are doing it probably for the first time ever. Like they don't know what they can make. happen for this. It's not financial aid. Like in the old days where you fill out the FAFSA and it's like, Hey, we're going to give you like $20,000 in credit. Like I have friends who have 17 year olds, 18 year olds, 19 year olds, like these parents are getting on calls with admissions and being like, okay, let's talk Turkey. You want my kid? I'm starting at 70% off. Like I'm having parents. I know parents that are doing this, like calling up and negotiating. Here's the financial aid I want. If you want my kid. And there's, this is a small percentage of parents that are parents, but I think there are parents out there and I'm one of them. Cause I don't like, I don't like conflict. I think there are parents that would pay for admissions counselors in this type situation, but it's, it's like admissions agents for kids who are desirable to go negotiate and get, get money down. And I think you could easily charge parents, you know, a percentage of money saved, or you can charge them a flat fee, or you can charge them a combination of those two things. I think parents are ready to do that. Um, we've entered that internet phase of stuff.
Speaker 2I think you just need more education. Like how many parents, no, that's even a thing that's possible. Well, that's why they need to pay me to tell them about it. Right. Well, I mean, Michael, like it in the age of AI, our university is going to have more or less leverage than they did before. Comparatively less. Yeah. They're going to be, I think they're going to be begging for enrollment, honestly. Yeah. But they're not going to get ahead of this. They're just going to be sit fat on their, uh, on their, um, endowments. Right. And they're not going to be willing or anxious to drop tuition. So the way to do that is for parents to actually step out of line and say 70% off or we're going to
Speaker 1the school down the road. Yeah. I'm having a ton of parents. I'm also seeing kids like go for one year to a super expensive $80,000 a year school. And they're like, yeah, the they're calling the parents and being like, this isn't worth it. I want to come home and go to state school for 12,000 a year. I had coffee this morning with a couple of parents and one of them was like, yep, that's
Speaker 2not worth it. And I was like, well, it's not worth it. And they're like, no, it's not worth it. And I'm like, no, it's not worth it. And they're like, no, it's not worth it. And I'm like, no, it's not worth it. And they're like, no, it's not worth it. And I'm like, no, it's not worth it. And they're like, no, it's not worth it. And I'm like, no, it's not worth it. And I'm like, no, it's not worth it. Like a two to $3,000 deposit that is refundable. That way you can actually see who's serious about it. And you don't go to bat for people that are never actually going to follow through, but that's
Speaker 1a great idea. I like that one. It's a small business. It's a small consulting thing, but it,
Speaker 2it's yeah. Well, and AI could tell you exactly what to say. It could give you precedent or case studies of other universities that are offering this. That's really good. If you want to advertise
Speaker 1it, it's really easy to kickstart it. You go buy a truck and you put a billboard on the side of the truck that says, Hey, would you like to save 50% off your college tuition? Call me. I know how to do it. Free consult. And you park it across from the three richest high schools in your town. Boom. Oh yeah. Oh man. That would be, yeah, that would work. Yeah. It's there's, you can, yeah, that's, there's no regulation against that. So at least here in
Speaker 2Texas, you can do that all you want. Yeah. All right. So what about AI audits for small business?
Speaker 1One of the entrepreneurs residents that I have currently is actually doing AI audits. And, um, it was the most popular one that people said there. So I want to talk about AI audits because I think AI audits are a business. Every single one of your listeners should start So basically, do you, do you know what I mean when I say AI audit for small businesses?
Speaker 2Yeah. Like it could be a tool that like says, here's how your SEO is, or here's like, it just audits them, not just like their financials, but any process in the business.
Speaker 1Oh, okay. So this is slightly different. So what this is, is if you go talk to most small businesses outside of your, in my circle, like small business owners are like, what should my roadmap be to use AI in the near, immediate, medium and long term?
Speaker 2Oh, okay. Auditing a business to see where AI could help improve it.
Speaker 1Correct. Correct. Okay. So I do think you, AI will be used to do audits for businesses. I think a lot of like kind of audit financial audits will be done that way, but this is what we're talking about. Like straight up AI audits, um, for small businesses where at its core, doing those audits is not actually a very good business, right? Because it's one and done you're selling consulting. It's not that great. What it's amazing for somebody who's in your audience to start because number one, there's very little competition. People don't understand AI, uh, business owners are debt are hungry for guidance. But number three is if you go start to do these audits, you start to find out what the business owners, what their problems are. And it is gateway drug for you to get into a better business around AI and opportunity for these businesses. And as we've done these, um, our business called fixed labs, F I X E D labs. If you're a small business and want an audit, let us know. But like the EIR, as he's gone in, this is like finding all of these very valuable problems that these business owners don't even know they could solve. And that's turning into a gateway drug for him to find really good businesses to be in. But you start with kind of finding your great business by being in a bad business
Speaker 2the first time, if that makes sense. Yeah. Yeah. Well, I think what something like this does is it gives a bit, a business owner, a dozen different reasons to pay you to fix some of these problems. Yeah. Is that the idea? Yeah. A hundred percent could turn into
Speaker 1consulting could turn into, you know, you building something, you turn into you building something on a consulting basis or it could turn into you building something that they didn't pay you monthly for, you know, you'll find all of these kinds of problems, but you come in under the guise of giving them an audit around something they feel like they're very clueless about.
Speaker 2They want a roadmap. Yeah. Do you think the bigger opportunity is to charge for the audit or to do it for free and then charge for the implementation of the fixes? Both. I can give anything away for free. This ain't a charity. I just want to like have cake and like eat cake too.
Speaker 1If no, I mean, if look, if you're doing work, you should get paid for it. That's the, that's rule
Speaker 2number one in life. Like, yeah, that's healthy. Well, we're so early on in this phase. Like I, I don't think you need to do it for free. No, but as slash, if it gets more competitive, then you might need like a freemium, like you might need a vibe coded tool to very quickly and easily and cheaply audit their business and then hope to convert like half of everyone you audit onto like a more expensive retainer or something. And we're doing that. Like you can
Speaker 1use AI to write the reports. Yeah. But in the end, I mean, I, I, my opinion on businesses, if you're going to get to a point where you feel like you need to start giving something away from free to get market share, you need to figure out how to make your product more valuable and keep charging for it. That's, that's what I would tell somebody to do. Yeah. No, I like it. Did I do better or worse than last time? I was hopefully just as excited as last time.
Speaker 2I think this is better. It's always better. I don't know. I'm an optimist. I love everything.
Speaker 1Oh man. Well, your whole channel is like, you know, I do rise and falls of real companies on my channel and tell stories of them. It's kind of depressing sometimes, right? It was like, oh, guess what happened to JC Penney? There's Chris. screwed guess what happened to intel and then they fell screwed uh so that's super fun so that's why i look at like you or my first million and you guys are like okay here's how you make a bunch of money isn't this so much fun and i'm like yeah yeah web van didn't work out well malls are screwed here's why so yeah i i envy you and i i admire what you're doing well likewise i find it so
Speaker 2interesting and fascinating how you published a video i'm assuming i'm making assumption here so correct me if or when i'm wrong you published a video that talked about the rise and fall of something it did really well and you're like huh that concept really works let's try it again did really well huh that concept really works and then you you seemingly built like your whole channel out of the rise and fall concept which i find just incredible like taking a killer title slash concept and scaling it to the hilt is that accurate yeah yeah i mean i think that's what
Speaker 1what youtube and all the algorithms want you to do especially youtube like you're you're youtube wants you to niche down and be as consistent as possible so all my videos are 10 to 22 minutes they're all almost all walk and talks they all follow the same format you know the thing i've seen is that when people use the word algorithm what they really mean is the audience and that's a signal to me that what the audience wants is consistency and to meet their expectations and if you look at your consumption of podcast or my consumption of podcast you have that podcast that you listen to while you're mowing the lawn you have different one that's going to be appropriate for another time but they have different formula you know formulas and time spans and all that kind of stuff and you know as me and my team talk to other people about youtube it's like okay number one like you have to tell narratives that's what people want to hear they want to hear stories comedies tragedies that needs to be told you know like a south park episode and number two like you have to pick your niche and just go super deep in it and if you look at my channel as an example of how deep the niche is i get requests all the time from like do something and i'm like okay i'm gonna do something i'm going to do something and i'm going to do something and i'm going to do something and i'm going to do something success story videos guess how they do yeah no yeah i have one channel yeah i have one that's in
Speaker 2the top 25 one that's in the top 25 yeah but the funny thing is is there a lot of other channels to talk about success stories that do great yeah that's not your channel yeah and it's that i mean
Speaker 1there's the james clear thing where he talks about the three check boxes for great content it's like is it remarkable like will somebody tell somebody else about it are you genuinely curious about it like do you do you enjoy talking about what you do on your channel right and then is it unique right if you could check those three boxes that's there and the reality is me telling success stories is not that unique like everybody's doing it because people love to hear a win and i'm just like oh here i'm the business merchant of death let me talk about your business but you're not james carville you're not james carville give me another 30 years i might catch up but yeah he's like 84 dude i'm 51 you look great it hurts to hear that where would you prefer us to find you michael so we're launching a quality of earnings business which is something you do if you basically are buying a business you hire some accountants to go in and identify that the business is not lying to you about their financials because if they do you can lose all your money and your investment so it is called bedrock so if you are somebody that wants quality of earnings and has got to buy a business you should call us and if you're interested in learning more you can go to my website girdley.com slash bedrock and uh and sign up there and we'll put you on the mailing list and we'll call you girdley.com slash bedrock that's also my website and you can find links to everything there so i appreciate the opportunity to come in and look i have so much fun doing this because this is what i would be doing anyway for fun so this is this is the only podcast i've been on this year so i
Speaker 2appreciate that oh sweet wow i'm honored thank you michael well we'll see you next time hey guys if you're still listening to this it's probably because you haven't had a chance to take your airpods out you're still mowing the lawn you're still driving what happened to you if you're still here with me i would really really love and appreciate a five-star review on spotify apple or wherever you get your podcasts it would mean a lot if you want to go the extra mile share this episode with a friend that might have an interest in starting a business it would mean a ton hope you have the best day of your life today

Podcast Summary

Key Points:

  1. OpenClaw is positioned as the next operating system, and a marketplace for buying/selling AI agent "personas" (e.g., marketing managers, sales reps) could become a major business, modeled after eBay or Upwork.
  2. AI replicas of famous geniuses (e.g., Steve Jobs, Albert Einstein) could offer personalized mentorship for a subscription fee, combining user data with expert knowledge for tailored advice.
  3. Local journalism is declining, but there's demand for deep, community-focused reporting; AI could help journalists cover more stories efficiently, and physical newspapers may see a revival.
  4. Curated content services (e.g., an "X magazine" that filters top tweets) and analog tools like a YouTube book for kids (with QR codes) are viable niche side hustles.
  5. A "Hims/Hers for skincare" business could use AI (e.g., selfie analysis) to recommend personalized routines, with recurring revenue and high margins.
  6. A "distraction bot" that uses AI to enforce focus (e.g., blocking apps until tasks are done) is a promising productivity tool.
  7. College admissions negotiators could help parents bargain for tuition discounts, charging a fee or percentage of savings; AI can provide precedent and case studies.
  8. AI audits for small businesses are a low-competition entry point, serving as a gateway to higher-value consulting or product opportunities.
  9. Content creation on YouTube benefits from consistency, niche focus, and narrative storytelling, as seen in the success of "rise and fall" business stories.

Summary:

The conversation, featuring host Chris and guest Michael Girdley, explores numerous business ideas centered on AI and emerging trends. A central theme is OpenClaw, described as the next operating system, with a proposed marketplace for buying and selling AI agent personas—like digital employees—that businesses could deploy. This could evolve into a platform akin to eBay, taking a cut from transactions. Another idea involves AI replicas of historical geniuses, offering personalized mentorship for $99/month, combining user data with expert knowledge for tailored advice.

Local journalism is highlighted as an undervalued opportunity, with demand for deep, community-focused reporting that AI could make profitable again. Curated content services, like a daily "magazine" of top tweets, and analog solutions like a QR-code-based YouTube book for kids, are suggested as simple side hustles. The skincare industry is compared to Hims/Hers, proposing an AI-driven service that analyzes selfies to recommend personalized routines, leveraging recurring revenue. A "distraction bot" is pitched to enforce productivity by locking devices until tasks are completed.

College admissions negotiation is presented as a consulting niche, helping parents secure tuition discounts. AI audits for small businesses are deemed a low-competition entry point, uncovering client problems that lead to larger opportunities. Finally, the discussion touches on YouTube strategy, emphasizing consistency and narrative storytelling to build an audience. Overall, the episode provides actionable, AI-driven business concepts for entrepreneurs seeking side income or full ventures.

FAQs

It's a marketplace where people buy and sell AI agent personas, like a marketing manager or sales rep persona, that run on OpenClaw. The exchange would take a cut of transactions, similar to eBay or Upwork.

You could offer a subscription service where users have conversations with AI trained on the writings of famous people, like Steve Jobs or Albert Einstein. This could be priced at $99 per month, similar to MasterClass but interactive.

It involves creating a subscription-based website covering local news with in-depth, investigative reporting, funded by small business ads. With AI assistance, one journalist could cover more stories, making it profitable with a modest subscriber base.

It's a curated daily or monthly digest of the best tweets or internet content, delivered as a magazine-style feed or physical publication. Creators can monetize through ads or subscriptions, making it a viable side hustle.

AI audits involve assessing a small business's operations and creating a roadmap for AI adoption. It's a low-competition service that can be a gateway to more lucrative consulting or product opportunities, and you can charge for the audit and implementation.

It's a service where you act as an admissions agent for parents, negotiating tuition discounts with colleges. You can charge a flat fee or a percentage of savings, leveraging your knowledge of colleges' willingness to negotiate.

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