This podcast episode identifies five subtle, self-sabotaging behaviors that prevent business owners from reaching monthly revenues of $50,000. The host emphasizes that the barrier is often not strategy, but mindset and behind-the-scenes actions. First, entrepreneurs frequently raise their rates but then secretly lower them or excessively customize offers for individual clients, which increases their client load without boosting their overall income. Second, many secretly don't believe high-ticket buyers are in their audience, so they prioritize easier, low-ticket sales instead. Third, they avoid raising rates for loyal, long-term clients out of fear those clients will leave, which locks revenue at outdated levels. Fourth, they accept clients who can pay but are not a good fit, leading to burnout and blocking capacity for ideal clients. Finally, they delay investing in the mentorship they need, waiting for a hypothetical perfect moment instead of committing to their growth. The core message is that achieving higher revenue requires decisive changes in standards, boundaries, and self-trust, not just working harder.
Hello podcast fam. Today we're going to dive into five things holding you back from $50,000 months that no one is saying out loud. And I recently did a piece of content about this that hit my feed. And I was like, you know what? This also needs to be a podcast episode. We need to go way deeper on this conversations because they're sneaky little things that so many of you are doing behind the scenes that are holding you back from making the money that you want to make in your business. And this conversation will apply to you if you're going to like 20 to 30 came on. So there's a lot of these that you're you also need to clean up. So stay for this episode. Get comfy. Grab your favorite cocktail, mocktail, water, mocha, and just just buckle up because we're going to have a real deal conversation today to get you the fudge out of your own way so that you can make fucked, fucked tons of money in 2026. Okay. And so right now if you're hovering on 15 to $25,000 per month and you're like, I know I'm capable of more. This episode might sting a little bit for you, but in the best way possible. Okay. I want to talk about five things that I see over and over and over and over and over again from really smart, talented business owners who say, I want to make 50 came months. I even see this for women that are like, I want to make 30 came months. I want to make 20 came months. I want to make 15 came months. But their decisions are quietly capping them. And so today's conversation is not about strategy. And even though you know I'm a strategy girly and I love the data and I love the strategy and it's really important. It's never just about strategy, right? It's about who you're being behind the scenes. And so in today's episode if you feel called out good, this means that this episode's for you and you're going to feel called out because I know you I know my dream client like the back of my hand. I know what you guys are doing. I know what you're experiencing. And it's time we have a conversation around the little BS things that you're doing behind the scenes that are holding you back. Number one, I see this all the time. Literally I had a mastermind client tell me today she did this. And ironically as I'm recording this this this post to actually on this conversation hit my feet. And she's like, I read your post today and I was like, oh my god, like I literally just did that. I can't do this anymore. And so number one is raising your rates and then immediately lowering them behind the scenes and saying nothing to your mentor. When you do this, you're being a shady little B. You're being a shady little B. And the reason you're not saying anything to your mentor to actually work through it on a mindset level on a subconscious level of what's actually coming up when you're sitting in that fear is because you're like, I know that I should be charging my higher rates, right? I know that me charging my lower rates is not doing any kind of service to my dream client or to me, right? And so what a lot of people do is they'll raise their rates. And in the moment, someone inquires, they assume that they can't afford it. And so what happens is they give them their old rate or they start customizing packages or they bend the offer until it barely resembles what you sell. So that's somebody joins. And then suddenly guess what happens behind the scenes, you're busier than ever. You're managing more clients, but your income's not growing. You're still stuck at 20 K months or 20 and 30 K months. You're like, what in the actual hack, I have more calls on my calendar, I'm supporting more clients, but it's because of these micro little things that you do behind the scenes that actually kill and block your income. And customize pricing and like trying to make modified offers for every single client is never going to get you to where you want to go. It's not. And 50 K months don't come from 14 different one-to-one price points or mastermind price points or group program price points. Or hoping people are going to say, yes, like because you change the offer for them, they're going to come from clear offers and clear decisions and literally sticking to your boundaries of what your offers actually cost. Number two, secretly not believing that high ticket buyers are in your audience. I've been guilty of this one too. I've absolutely been here in my business before and I see this happen a lot and it's quite settled, but it's also deadly when it comes to the amount of money you want to be making in your business. A lot of people say they want to be making high ticket sales and you do have a high ticket offer, right? But you don't actually believe that those people are in your audience, right? So there's a lot of, I see a lot of this happened behind the scenes of like there are multiple people in my audience, but I don't know if they can pay me, right? I'm not sure if they cannot know if I have high ticket buyers in my audience. And so what do you do when that's what's going on in your mind? You barely saw your high ticket, but you go all in on your low ticket. Your micro offers, the quote-unquote easier things to sell. That's the story you've made up in your mind because it feels safer and it quote-unquote feels easier. But here's the truth, low ticket feels easier when you don't trust yourself to hold the standards of your high ticket offers. And so 50 came months, they're going to come from believing that these buyers actually exist before like you have the actual proof. And here's what I will say, I was having actually a conversation with my mentor about about this not too long ago, and we were talking about like the belief behind like having high ticket buyers in your audience. Like can you get behind believing just one that there's one person in your audience that can and will and it's like dying to invest at the level that you charge? Get behind just one literally there has to be one person, right? And plan that realm of like there has to be one person. There has to be there apps of fucking lounging has to be that's why I want you to sell your offers. Okay? Number three is not raising your rates on long term clients because you are afraid that they'll leave. This is so many of you are guilty, guilty, guilty of this. And this one's emotional because you've got clients who have been with you since maybe 2020. I know I've clients have been with me since 2020, 2021, 2022, 2023, maybe earlier. And instead of raising their their rates, what happens is you keep them at these quote unquote legacy rates or you offer extended payment plans or you and avoid the the conversation entirely. I can't tell you're me to have them having conversations with my close proximity clients who are going to this level in business where they're like I have all these recent conversations for they're just avoiding having them. That is holding you back from making the money that you want to make. And there are probably people in your close proximity offers that at this point you're like they should actually just be in one of my other offers. Maybe they should be in your group program or something along those lines. And those are very real conversations I've had to have behind the scenes of my own business even right now I'm recording this it's early 2026 and so if you're listening to this at a later date I just want this to make sense. At the end of 2025 I realized I have amazing clients that I have the privilege and honor that I get to work with. But I was noticing that I had some clients in closer proximity offers that honestly just made sense to transition them into different offers. Like to keep them in closer proximity would have been out of integrity for me. And so I honestly I downsold them into offers like everything sells everything that would be a better fit for them rather than them being in closer proximity offers with me. Or of course they could have gone off and worked with somebody else but they chose to stay and they're inside of ESC and that's amazing and I love that. And it's the best case scenario for everybody involved. But I wasn't scared that they'll leave because it's okay if they do. Right? Like I trust that the spots are going to fill we're going to fill the spots there's always new clients coming in. Right? And so if you're finding that there's like this lack lack and scarcity of like oh my gosh what if my clients leave if I increase my rates there's lack of leadership happening here. Right? Like and I'm not saying you need to automatically increase those rates to match the public that's not what I'm saying but you can't have the same rates of 2022 to 2026. These are like behind the scenes things that in the moment don't seem like a big deal because you're still getting paid but then we'll get to the end of the year and these things could be like maker break hundreds to $250,000 in cash that you lost out on because of these micro decisions that are keeping you really really small. I'm not kidding I see it all the time so I'm going to call it like I see it so that you don't do this stuff. And there will be times like you're going to continue to grow and there might be clients that leave because you grow like that's not failure you're evolving. Our clients don't have to stay with us forever and never and ever. You know what I mean? And you don't build 50k months by protecting old versions of your business and not changing something really important to remember. The next thing is saying yes to clients who can pay but they're not actually dream clients. This is where burnout easily creeps in and this is where a lot of people find themselves feeling like they're doing a lot inside of their business but it's because they're taking on the wrong people. And so what I see happen is they sign a client who can afford you but it drains your energy like you literally saw the red flags in the DM conversations but you took them on anyway. And their clients that don't actually want the work that potentially that you do or their difficult clients for whatever reason. And then what I also see people do is then they resign these people even though deep down you're like this relationship is run its course. Money alone is not the metric. 50k months they require discernment standards. The courage to say you know even when the money is there just because someone's willing to pay you doesn't mean you have to say yes because the wrong clients are going to cap your capacity for the right ones. If you're feeling so booked and busy because you've got certain clients that take all of your time and all of your energy and you know that they're not the right fit to work with you in certain ways that's a you thing that we absolutely need to clean up. And I'm sure that you've seen content before you ever see the content from somebody that's like I released a nightmare client and refunded her and like sure lost money. Then five days later I send my highest ticket client. That's a capacity thing that is absolutely an energetic clearing that's happening there.
that we want to make sure we're like, let's stay clear. Let's stay clear. Let's not cap ourselves by taking on the wrong people, okay? The next thing and the final thing is waiting to hire or upgrade the mentor that you know that you need. This one is the quietest and it's the most revealing. You say things like, can't we hire you one day? Next round. When this current contract ends, then I'm all in. After this launch, when I sign more clients, when I, when I, when I, when I, when I, when I, but let's be honest, the version of you is making 500K a year. I'm sure she's not sitting in someone's DM saying, can't wait to one day hire you or waiting for the perfect time or hoping clarity magically appears. She's deciding, she's upgrading, she's moving before it feels comfortable and momentum follows commitment, not the other way around. And so here's something that I really want you to know as we've gone through these five things is 50K months don't come from just doing more or posting more. They come from deciding differently, different standards, different boundaries, different self-trust. And so if this episode hit and you're like, whoo, okay, I feel this, I'm doing a lot of these things. We've got to clean it up. Got to clean it up. One by one. And what I want you to ask yourself is, what would you change if you stop playing small? This is where your next level actually begins and actually comes to life.
Podcast Summary
Key Points:
Undermining your own pricing by raising rates but then secretly discounting or customizing offers for clients, which increases workload without increasing income.
Secretly doubting that high-ticket buyers exist in your audience, leading you to focus on low-ticket offers instead of confidently selling your premium services.
Failing to raise rates for long-term clients due to fear of them leaving, which locks in outdated revenue and hinders growth.
Saying yes to clients who can pay but are not ideal fits, leading to burnout and capping your capacity for the right, higher-value clients.
Procrastinating on hiring or upgrading to the mentor you know you need, waiting for a "perfect" time instead of committing to invest in your growth now.
Summary:
This podcast episode identifies five subtle, self-sabotaging behaviors that prevent business owners from reaching monthly revenues of $50,000. The host emphasizes that the barrier is often not strategy, but mindset and behind-the-scenes actions. First, entrepreneurs frequently raise their rates but then secretly lower them or excessively customize offers for individual clients, which increases their client load without boosting their overall income.
Second, many secretly don't believe high-ticket buyers are in their audience, so they prioritize easier, low-ticket sales instead. Third, they avoid raising rates for loyal, long-term clients out of fear those clients will leave, which locks revenue at outdated levels. Fourth, they accept clients who can pay but are not a good fit, leading to burnout and blocking capacity for ideal clients.
Finally, they delay investing in the mentorship they need, waiting for a hypothetical perfect moment instead of committing to their growth. The core message is that achieving higher revenue requires decisive changes in standards, boundaries, and self-trust, not just working harder.
FAQs
Raising rates but then secretly lowering them or customizing offers for clients, which leads to more work without income growth.
It causes you to focus on low-ticket offers instead, which limits revenue because high-ticket sales are essential for scaling to $50,000 months.
Keeping legacy rates for years can result in losing hundreds of thousands in potential revenue and prevents your business from evolving.
It leads to burnout and caps your capacity for ideal clients, as wrong clients drain energy and time without aligning with your goals.
Waiting for the perfect time stalls growth; successful businesses decide and upgrade proactively, as momentum follows commitment.
Shift from just doing more to deciding differently—setting higher standards, boundaries, and self-trust rather than relying solely on strategy.
Chat with AI
Loading...
Pro features
Go deeper with this episode
Unlock creator-grade tools that turn any transcript into show notes and subtitle files.