4 Laws of Winning

Hey, this is Sharon Trubatso. Welcome back to the Business School podcast. And I want to show you how I made $2 million in two weeks now. Yes. I know that sounds crazy, but the crazier part is I spent, I don't know, three months hiding and doing unproductive work, making dashboards that look cool, funnels, and Zapier, and software, and pretending to be productive. But not working any harder, by the way, I made the $2 million in two weeks by following what I now call the four laws of winning. And today, I'm going to show you how I discovered them, what these exact four laws are, and why they're free to use and then don't even take a lot of effort. I'm going to break it all down for you step by step, starting right now. One thing is for certain, just because it's tried and true doesn't mean it's working right now. So the big question is this, where can you learn what is working right now? The strategies, the tactics, the psychology, and the exact how to. How to go your business. How to blow up your personal brand and supercharge your personal growth. That is the question, and this podcast will give you the answer. My name is Sharon Trubatso, and welcome to Business School. So tell me if you've ever done something like this. So I can never forget this time where I had this entire plan where I built funnels, and I think I downward like three different funnels software. I integrated them, and then I built these dashboards, and they looked really cool. And then I had the fancy Zapier, and it didn't connect with a couple of things, so I actually did make.com. And then I actually got really good at all of this. I got really good at Appify, and my API game is Ninja Estia right now. All of it at the end looked super good. By the way, I would come up at the end of the day and be like, man, I was really busy today. I've built a lot of stuff. I felt pretty smart, but I didn't do much. Like deep down, I knew that I was avoiding the thing that actually mattered to actually sell a bunch of stuff. And I want to tell you the truth. I want to give you the kicker, which is when I finally blocked two mornings, and I realized that I just needed to make some calls and get some sales in the door. I gave myself a 25 call limit. So I sent it. I said, I want to make 25 calls a day, and then you will not believe this. 25 calls a day. In our modern world, you know that people don't actually answer the phone. And in all of that, in two weeks, I closed, I'm not joking over $2 million worth of deals, right? Two weeks after wasting like three-ish months building all my fancy funnels, trying to send traffic to it, buy ads to it. That's when I realized something that winning isn't about grinding harder. And I'm not telling you that you should go make calls. That is not what this is about. I'm not telling you that you should make content. It's about following a few laws, laws that I kind of wrote down that almost quietly decide whether you're moving forward or you're just kind of spinning where you are. And today, I want to share the four laws of winning with you. Here is law number one. And I call this the spotlight law. And here's what I mean. So there is something called the illusion of progress, which is exactly what I took you through. You have a bunch of projects, 10, 15 projects, it half done. Maybe you just started it. It feels like you are in momentum, feels like you're making problems, it feels like you're actually doing something with it. But honestly, busy is broke, right? Think about that. Busy is broke. And broke is just a state of affairs, right? So the question I started asking myself that I still use today is this, if I repeated this day for the next 90 days, would I be closer or farther away from my goals? Think about that for a second. Just look at your calendar right now. You can actually hit pause or think about your calendar from yesterday. If you just took all day yesterday and you repeated yesterday 90 times, like that's the only thing that you did, whatever you did yesterday, you did for 90 days in a row. Would you be closer or farther away from your goals? That's actually a really good diagnostic. And so a lot of times what I like to do is I look at my to do list, look at the projects that I'm working on and I say to myself, okay, if I only did this thing every day for the next 90 days, would I be closer or farther away from my goals, right? And that allows you to know the thing that you're actually doing that allows you to have the spotlight work for you. And I call this the, by the way, if you're a computer scientist, you know why I'm calling it this, I call this the recursive success diagnostic. And so I like naming things because it allows my mind to like capture things. If you're a computer scientist, you know the idea of recursion. But essentially, recursion just means that you do the one thing over and over that you run the same protocol until you hit the thing and it circle breaks. And to me, like, that was a gut check. So I remember, like, back then, my whiteboard was packed with ideas. I forced myself to do this one thing to cross out nine out of the 10 to cross out as many as I can to like remove the sticky notes and only the one thing that survived that list was 25 phone calls. So there's so many ideas that I wrote down. The only thing that survives are at that point in my life. Now, I don't have to make 25 sales calls today. That's not what my day is built around, but that's what it was built around them. And so that physical act of me drawing the red lines through the other, like, not now ideas told my brain that this is the only game that I need to play right now. So my question for you is this, do you have the courage to do that? Do you have the courage to say to you probably have your projects written down somewhere or there in your head? Do you have the ability to run this recursive test on your head, which is if I did this same thing for the next 90 days, would I win? Right? And it's actually, I'll give you something really simple. If you want it, we're wanting to lose weight and you ate a burger, a fry and milkshakes today. And you said, if you were to repeat this day, every day for the next 90 days, would you hit your losing weight goal? I will tell you right now, no, you're not going to. It doesn't matter what else you do. Unless it's insane. You're not going to, right? And so the job for us is to figure out if it works in a compounding way, then it survives that spotlight. Then it's worth the time. I really want to tell you this, the progress isn't the 10 things have done. It's the one thing done all the way knowing that you're going to crush it. Progress is in 10 things have done. That's actually pretty good. It's doing the one thing done all the way, right? That's law number one, which is the spotlight law. Here's law number two. And it's the first domino. And you know what the first domino actually is. So every morning, you've got one domino that makes everything else easier to knock down. Most people start with email, but email is, what is email? Email is just somebody else's to do list for you. You're starting your day on their agenda, not on yours. I will also tell you a really bad first domino is when you wake up in the morning and you hit snooze. He's hitting snooze. Essentially, you tell your day that you made a promise to yourself that you're going to get up at whatever time 5 a.m. And then you hit snooze and you knew that every alarm was 17 minutes long and you knew that you can do it four times and you do math in your head and then you wake up at 617. Like you should just set the alarm for 617 because that first domino is really important. And then I realized for myself, the reason about this whole email thing is the first domino when I made the spotlight law was this I was avoiding these 25 sales calls. The reason I avoided them wasn't blazing us by the way. Most people are not lazy. They know that the things that they have to do it's not laziness. It was some kind of trepidation of some kind of concern. It was some kind of fear or some kind of hesitation. And I'll tell you when I realized this. This was many years ago and I realized one day when I was at the pool with my son, my son Neil Woods two years old then he's like a teenager now. And he was two and he never just never wanted to swim. Like he'd want to play like in this shallow area, but he never wanted to swim. It kind of made no sense for me. And so because I know that kids love pools. I love pools. So I thought that maybe he just wasn't good at swimming. So what I did was I just got him really comfortable in the water. I got him really comfortable swimming. I got him really comfortable being safe. I threw him in, threw him out, made sure he was totally safe doing it. And once it happened, he wanted to swim all the time. Well, here's a big lesson though. That's when it hit me. He didn't hate swimming. He just hated being uncomfortable. He just hated having this hesitation, this fear, this trepidation of what would happen if he was stuck in the water. And once that friction had dropped, once that hesitation had dropped, once that concern was dropped, the fear disappeared. And he was all in. He wanted to go even happen. This is even for having fun, let alone the work overall. And I think the same thing with my calls. I'll tell you what happened when I dug in, when I kind of thought about it, I realized that there were probably a handful of questions that I was a little scared that prospects may ask me, may throw at me. And the ones that I didn't know how to answer that would not be fun, it would make me look dumb. And that tiny uncertainty, that tiny trepidation made me avoid doing the whole thing. And I'm guarantee you all of us are like that. Did you know the number one reason that people don't go to the gym is because they don't really know exactly what to do when they go to the gym. So if you actually had a plan that you printed out before you went to the gym, not on an iPad or whatever, like, or your phone, if you just had a plan that you printed out before you went to the gym, you would actually do that thing and you would go to the gym more because you knew exactly what to do. This is why a lot of times, you know, before you go on vacation, you make a list of the 10 things you need to do before you go on vacation. And you bang out that list because you're not feared, you're not afraid, you have no hesitation, you have no trepidation because you know exactly how to do and what to do. So here's what I did, right? I sat down, I wrote every possible question that I could get asked on a sales call and I just scripted all my answers. Then I just memorized them literally. I just memorized them. And once I had all of those lines kind of like in my back pocket, in my memory, my fear just went away. I knew that I could get by because I knew I'd already thought to the answers to all these questions. So that domino of doing those 25 sales calls before I even touched my email was not scary anymore. It was just 25 calls on a sticky note that I could just cross off. And that was super helpful. So if there's something that you're not doing, it's you don't need accountability. You don't need to check it out in your friends. You don't need to get on a zoom call or have everybody else do it and be muted. You don't need to like take a picture. You don't need to like log it in a notebook. You don't need to do any of that. I just think you need to know that you're really good at it and have it for us domino. Do the thing before you do anything else. So my question for you is if you're avoiding just avoiding something just ask yourself like there's something in here that I don't like to do because I don't enjoy doing it. Am I unsure of? And if you can just pinpoint the situation or the scenario or the technique or the method or the thing that actually makes your nervous or or concern, you just have to like figure that thing out. Just solve that thing, script that answer, rehearse that thing. And that way that your fear just will shrink until there are no surprises left. And when there are no surprises left, it becomes easy. It becomes as easy as driving. It becomes as easy as making a phone call. It becomes as easy as sending a text message. It becomes as easy as scrolling on Instagram. Fear is it about the whole activity. It's usually like one or two simple unknowns. You just got to kind of name them, script them, and kill them, if you will, right? Because your future self, your future success depends on that. That is the law number two, which is the first time. Here's law number three. And I think you'll appreciate this. Call us the promise loop. And I, by the way, I like to name these things for myself because I don't forget them that way. And so the third law of winning is the promise loop. Think of it like the credit score with yourself. Because every promise you keep your score goes up, everyone you break, your score goes down. So when my score was low, I just didn't believe me anymore. When I said I'll read tonight, no, he didn't read. I'll work out tomorrow. No, he didn't work out. And once you stop believing your own commitments, I'm sorry, it's game over because you just make more commitments to yourself. You say you're going to wake up at 5 a.m. and you hit snooze. And then your nervous system, your mind, your body, everybody knows that you're not going to wake up. You're not going to show up. You're not, you're going to skip the gym. By the way, I will tell you this, there's a great James Clear Court. I read. He said, when you skip working out one day, it's just a skip. It's just a miss. When you, when you skip working out two days, it's the start of a new habit. And I thought that was like super thoughtful. So that's why they always say, you know, you know, it's okay to suck, but it's not okay to skip. Don't skip twice. So what I realized that was if I could the way for me to build the promises back with myself was just starting small. So I just restarted a bunch of tiny things. And by the way, you don't have to go and remake promises with yourself and all the big stuff. The promise is just a muscle. Like you can get promises on small stuff. And I'll give you a very simple way to make promises. I make a promise to myself saying, hey, I said, that's why I do a lot of alarms. Sometimes they could care the way doing email or slack messages or being on social media, whatever. I'll give you this craziest hack that I do, which I think will be really helpful to you. I go, I set a timer for 15 minutes on my phone. And only then do I start looking at social media. I never opened social media without starting a timer on my phone. I never opened my email without starting a timer on my phone. Literally, if I'm at my desk, I tell, I do a voice command and I say, hey, start the timer on my phone. And it's 10 minutes long. And it just does it. And then when the timer goes off, I'm done doing my thing. And I just keep my promise to myself. The easiest way for you to win is just start a timer and do the thing because now you have the accountability with yourself and you know that you started to keep your promises to yourself. So for me, I just started small. I started tiny. I told myself, you know, I'm going to drink glass of water after brushing my teeth. I just tied the two things together. I brush my teeth every day. I drink glass of water right after I did it, right? It was just, there was no excuses. Or the micro promise was so small that it just rebuilt my promise loop, which is really good. By the way, this exact same thing happened when I committed to running the 5 a.m. club. If you're not on the 5 a.m. club, go to 5 a.m club.net. It is a the number one call for our for at 5 a.m. Pacific time, specific time. So you East Coast people are like 8 a.m. Eastern time. It's 5 minutes at 5 a.m. 7 days a week, 3 to 5 days a year. It's a chance for you to like listen to a quick message. You don't have to do anything. You just dial into the call. There's no password or anything like that. And once you get on, you hear a message for 3 to 5 minutes and you're done and that's your espresso shot for your for your day, if you will. And I realized that when I committed to running the 5 a.m. club, every single day, thousands of people were showing up and missing wasn't even a thought for me because my promise loop was so strong, right? So you got to tie a promise at what I found in this to tie a promise to something that you already do. So I already used to brush my teeth so I would just automatically drink water. I always whenever I lock my phone, I just write a journal entry or whenever you turn off the coffee maker, you draft one email. Like for me, I'll tell you my favorite promise loop that I set up for myself, which was every time I got to work and I parked in the parking lot, I every time I parked my car, I would post a story. So I just realized that now it just becomes that every time I pull into the garage and I parked my car, I post a story. Anytime I just turn off my car before I get out of my car, I post a story. And when I say I post a story, I post a story on Instagram or whatever. But so I just realized that I don't have a make, I don't make time to go posting stories. Whenever I am whenever I just finish parking my car, post a story, the crazy part of this is I found one a couple days where I didn't drive or I was not traveling and I didn't park my car. I just didn't post any stories. That's okay. Because you just realized you tie something to the thing that you already do and then you have this cold, you know, kind of tie it habit if you will, which works really well. My point is if you don't trust your own promises, your brain stops investing in you. It's actually pretty good. I'll tell you again, if you don't trust your own promises, your brain stops investing in you. Once your brain sees you make these micro promises, it starts believing you again. So if you don't trust your own promises, your brain stops believing you. The main main thing here is every promise you keep yourself, your score goes up, every one you break it tanks. So keep your credit score high with yourself. All right. Here's my law number four, my fourth law of winning. You'll actually like this one. It's my favorite one. It's called the Leopard contest. By the way, I am a, I'm an Indian leopard con. I am a lucky Joker. Like I am one of the luckiest people we all ever meet. Lucky things happen to me all the time. I, when people say right place, right time, I'm the diff a definition of right place, right time. Everything that I do, I'm lucky yet. I am super lucky to have an amazing wife, amazing parents, amazing childhood, amazing children, amazing work, amazing friends, amazing family. I am just super lucky. Do crazy things happen to me? Sure. But am I super lucky? Yes. But you want to reverse engineer how luck works. I love, I also like, in my name and interviews, I just ask people straight up, I'm like, Hey, are you a lucky person? They're like, what do you mean? I'm like, do you get lucky? When was the last time you got lucky? I just ask all the time. I love, like I, I like, I love lucky people. I am a lucky person. But I want to tell you this, how this leopard contest works. Imagine luck as a little leopard con with a pot of gold, right? This little leopard con guy has got options. Who's he going to hand the gold out to? You can be sure that he's not handing the gold out to the lazy guy's calling Instagram. He's not, that's not, that's not the one waiting for a miracle, right? He's going to pick the one putting in the unreasonable effort. He's going to pick the one that's stacking in the wins. He's going to pick the one that's working their face off. He's going to pick the one that's making the sacrifice. He's going to pick the one making it obvious that he's ready for the break. So I run the leopard contests every Sunday night on my life. I write down the three lucky breaks I have already had. Then I ask if the leopard con was watching me this week, would he want me to hand me the gold? It's really simple, right? He's going to pick the one stacking all the ones. He's going to pick the one working his face off. He's going to pick the one making sacrifices. My question is, if the leopard con was watching me this week, would he want to hand me the gold? And the question flips from flips a lot from I hope I get lucky to how do I make luck pick me? How do I make luck? Lady luck. Pick me. Leopard con Joker guy. Pick me. So I just have this one thing where I say I decide on one unreasonable effort this week that would make the leopard con proud to hand me the particle. You should do the same thing. What is one unreasonable effort that you can put in this week that would make the leopard con so proud that would hand you the particle. Now you're like, well, it's your own. I don't believe me. Oh, stuff. I'm sorry. I'm super lucky. I'm like a walking Indian leopard con. Like I am going to hand you some luck. I am if I am the epitome of luck, you can get lucky too. You insert getting looking out at everyone else saying him and he got the girl, he got the money. He got the jet. He got the company. He won the lottery. You know, he got the six back abs. What is something where? You're going to put in the unreasonable effort. You're going to stack the tiny wins. You're going to make do the extra work. You're going to work your face off. You're going to make the sacrifices. What is that where the leopard con is watching you? And he says, I want to hand this pot of gold to him. Essentially, what it means is that luck doesn't fall in your lap. The leopard con only pays it out to the ones who already prepare like crazy because how you prepare shows just how much you care. Right? And I'm saying, sharing all this with you because when I finally made all those calls, I unknowingly followed all four of these laws of winning. I put the spotlight on one thing, which is like, oh my gosh, I should probably just make these calls. I knocked down the first domino every morning. I rebuilt my promise loop because I said I'm going to actually make these commitments and I made the come I did the commitments. I land this around the leopard contest. So my effort made me totally attractive to whatever gold I was going to get. Right? And here's what's insanely awesome. Once you start living by these laws, once you know that these laws can be hacked in your favor, you stop saying I need motivation. You stop saying I need accountability. You stop paying for accountability like paying for accountability. Are you serious? Like, why would you do that? That just means you don't have enough responsibility. That just means you're not committed. That's all it is. You just have to hack like think about the leopard contest. What can you do that is so unreasonable that the leopard con wants to hand you the pot of gold instead you just prove to yourself that I am the kind of person who keeps his promises and tips the dominoes and attracts the luck and makes the leopard con work in my favor. That's how you win. That was two weeks. That was two million dollars just two weeks. And more importantly, I tell you that that was a system that I could trust for the rest of my life. So now I have these little four laws of winning. Law number one is the spotlight law, which is do that one thing and ask yourself if you did that same thing for 90 days would it work in your favor. Law number two is the first domino, which is how can you actually get that thing done and you're probably not doing it because you're afraid of something else. The law number three is the promise loop, which is you got to keep your promises to yourself. So start small and build that credit score back up for yourself. Law number four is the leopard contest, which is leopard is not giving the lazy guy scrolling Instagram a pot of gold. How can you make luck pick you? How can you make the leopard con so proud to hand you the pot of gold? Those are the four laws of winning. Hey, by the way, if you like this, do me a favor. Can you screenshot this? I'm just supposed to know I'm searching for you and tag me. If you think that other people should listen to a chair, but just screenshot it and tag me. It lets me know that you like this and I can make more like this for you. So please screenshot this episode right now. Take a picture or whatever tag me wherever you're on social that way I know you liked it and I can make more like this for you. Hey, Chiron, I have a cool gift for you. Since you like this podcast, I actually have an ultra super secret private podcast that I make just for my partner companies and the CEOs and influencers that I advise. 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